HypeAuditor Reviews & Product Details

This platform streamlines the entire influencer process, from matching with the right creators to delivering assets and generating performance reports, all in one convenient place. It enables you to manage these tasks quickly and at scale. Also, the excellent customer support is worth to mention. We were able to get a couple of custom features as fixes to some issues rather quickly. Review collected by and hosted on G2.com.

The reporting dashboard is static, so for more in-depth data analysis, you have to export the data into spreadsheets. The available time periods and look-back windows for reports are awkward to use. Review collected by and hosted on G2.com.

HypeAuditor gives us fast, reliable visibility into audience quality, demographics, and engagement across social platforms. The interface is easy to use, requires no onboarding, and allows us to screen assets quickly. The Audience Quality Score and demographic breakdowns are especially helpful because they allow us to validate whether an asset is actually reaching priority countries. The tool is stable, accurate in its detection of suspicious activity, and provides the essential features we need without complexity. Review collected by and hosted on G2.com.

Integration options into BI tools are limited, direct integrations into tools like Tableau would be great. These are not flaws of the core product, but they would increase its usefulness for advanced, enterprise workflows. Review collected by and hosted on G2.com.

- The platform is very helpful with the account quality checks and detailed statistics per influencer are informative

- Campaign reports are especially useful for reviewing performance afterwards.

- The user interface is well-designed and easy to navigate.

- The ability to add our engaged influencers into a specific campaign makes overall tracking much easier, without the need to manually note them down. Review collected by and hosted on G2.com.

- Some influencer profiles are not available on the platform, making it challenging for us to assess their quality. We often need to flag this to customer support for assistance, which can be inconvenient when fast information is required.

- Sourcing for suitable KOLs is not always effective, as some recommendations do not fully align with the filters we apply.

- Campaign reports could be further enhanced with recommendations or suggestions on influencers to engage, based on performance indicators such as engagement rate or revenue potential. Review collected by and hosted on G2.com.

It's very easy to use the platform, and overall, it is very complete. The support is also excellent and the team have been onboarded with much ease. It has definitely improved our daily workflow. Review collected by and hosted on G2.com.

There are still some features missing, like an automatic IG Story monitor, but they keep updating the platform, so hopefully that will be available soon! Review collected by and hosted on G2.com.

HypeAuditor is my primary compliance tool for working with influencers.

It helps me understand that the company has applied filters to verify authenticity.

Many people pretend to be someone else, which makes it more difficult to build partnerships.

I trust HypeAuditor. Review collected by and hosted on G2.com.

There is a minor problem in that keywords attract channels that are not entirely relevant.

But I understand that it is simply impossible to configure this precisely. Review collected by and hosted on G2.com.

Easy to set-up and navigate through the tool. Influencer reports are thorough Review collected by and hosted on G2.com.

Poor business practices - continue to charge credit card after request to cancel account.

Cannot actually communicate with influencers unless you have their email address. Review collected by and hosted on G2.com.

One of the standout features of HypeAuditor is its comprehensive influencer analytics. It provides deep insights into audience demographics, engagement authenticity, and follower quality, which makes it incredibly useful for identifying genuine influencers and planning effective campaigns. The interface is user-friendly, and the reporting tools are detailed yet easy to interpret, which helps streamline decision-making. Review collected by and hosted on G2.com.

While HypeAuditor offers powerful tools, the pricing can be a bit steep for smaller businesses or individual marketers. Additionally, some data points—especially for newer or niche influencers—can occasionally be limited or outdated. It would be great to see more real-time updates and expanded coverage across emerging platforms. Additionally, it would be great if there were more synergetic features that tie between lists. Review collected by and hosted on G2.com.

It’s super easy to use, especially with the Chrome extension, which allows me to check influencer profiles instantly while browsing Instagram or TikTok. The interface is straightforward and user-friendly, and the insights on engagement and audience demographics are very helpful for screening profiles.

I also find the Audience Quality Score (AQS) feature useful for checking the authenticity, engagement, and demographics of an influencer’s followers. Review collected by and hosted on G2.com.

Some influencer profiles are not immediately available and can take 2 hours or more to generate, which occasionally delays evaluation.

Suggestions: Explore integrating Rednote platform into HypeAuditor since it's gaining wide popularity across Asian countries, especially within Chinese-speaking communities such as China, Singapore, and Malaysia. Review collected by and hosted on G2.com.

I like using Hype Auditor because it works well and gives me all the info I need. It helps me get influencer data and share it with clients for their campaigns easily. Review collected by and hosted on G2.com.

There’s nothing I dislike, but it would be even better if it also included Facebook data. Review collected by and hosted on G2.com.

I like how HypeAuditor makes it easy to check an influencer’s social media data, especially their engagement and audience quality score. The reports are very detailed but still simple to understand. I also find it helpful that the platform suggests similar influencers from the pool I already have, which saves me time in finding the right influencer to partner with. Review collected by and hosted on G2.com.

Overall, the platform works well, but there are a few areas that could be improved. Sending contracts through HypeAuditor is helpful, but having automated reminders for unsigned contracts would make the process much smoother. It would also be great to have the option to manually create sales tracking links for platforms that aren’t integrated yet, to give more flexibility in monitoring sales. Review collected by and hosted on G2.com.