What I love most about Lefty is how easy it makes managing influencer campaigns from start to finish. Having everything in one place, from influencer discovery and outreach to campaign management, content approvals, reporting and payment, has been a huge help for our team. It's streamlined our workflows, improved organization and made it much easier to manage multiple clients and campaigns at scale. Review collected by and hosted on G2.com.

While Lefty is a great tool overall, the reporting isn't always 100% accurate, so we sometimes need to manually double-check metrics to ensure everything is correct. Improving reporting accuracy and consistency would make the platform even more valuable. Review collected by and hosted on G2.com.

What I like most about Lefty is how it consolidates creator insights and performance metrics in one place, making it easier to analyze campaign results and prepare reports. It helps make reporting more organized and efficient, especially when managing influencer marketing activities across multiple markets in LATAM. The insights available also help us make more informed decisions when evaluating influencers for our campaigns. Review collected by and hosted on G2.com.

One area that could be improved is the influencer discovery feature, particularly in LATAM. The search results are not always as relevant or comprehensive as expected for our markets, which can make it challenging to find suitable creators directly through the platform. Improving the coverage and accuracy of creator profiles in the region would make this feature much more useful. Review collected by and hosted on G2.com.

Lefty makes it easy to centralize our influencer tracking and campaign performance in one place. The platform gives our team a clear view of creator activity, live content, reach, and overall campaign results, which is especially helpful when managing organic gifting and measure brand reach. It has streamlined our reporting process and made it easier to evaluate performance, strategize targets, and share meaningful insights internally. Review collected by and hosted on G2.com.

The main area for improvement is profile matching across platforms. Not all Instagram and TikTok accounts are automatically linked to the same creator, and it would be helpful to have the ability to merge those profiles ourselves. This would make tracking more efficient and prevent duplicate profiles from using additional tracking spots.

I would also like to see Lefty offer more flexibility around tracking limits, especially as other influencer platforms provide unlimited tracking. Expanding capacity without requiring additional paid seats would make the platform more competitive and easier to scale with growing programs. Review collected by and hosted on G2.com.

the report summary with in the platform - it is great for quick hits of information on how my influencer marketing campaign is doing Review collected by and hosted on G2.com.

sometimes there is a lot of manual tagging and marking of content. If there was something to speed up that process. I also would love to have a downloadable power point that is more user friendly for editing Review collected by and hosted on G2.com.

Lefty has provided our team with a system and support for our influencer programs. Being able to pull campaign performance has been vital to our efforts. Review collected by and hosted on G2.com.

We do wish IG stories were scraped more often (perhaps every 8 or 12 hours vs 24). Review collected by and hosted on G2.com.

This tool is very intuitive and easy to use, allowing us to achieve excellent results efficiently and effectively. Review collected by and hosted on G2.com.

There is nothing we particularly dislike about the tool. However, the limit on the number of influencers we can manage can sometimes be a challenge. Review collected by and hosted on G2.com.

I’ve been using Lefty for over six years, and I wouldn’t dream of switching partners! What I love most is how easy the platform is to use and how helpful and responsive the team is. Lefty has been a trusted partner from day one. Review collected by and hosted on G2.com.

Nothing major! The only thing I sometimes miss is getting notifications when relevant profiles come up—but fewer notifications can also be a good thing! Review collected by and hosted on G2.com.

The reporting tool is fantastic. doesn't miss a beat! It really helps us track and report on our campaigns and pull the results so quickly. very user friendly Review collected by and hosted on G2.com.

It doesn't show saves, shares as easily as we need. Review collected by and hosted on G2.com.

The ease of creating a report that is client ready and editable Review collected by and hosted on G2.com.

The lack of social platforms (threads, substack, private accounts, etc.) Review collected by and hosted on G2.com.

I like Lefty for its good customer service and the interactive interface. The initial setup was quite easy. Review collected by and hosted on G2.com.

Some talents' profiles on different social media are not taken into account by the platform and must be added manually. Same thing when adding new profiles to the directory, or to a campaign, you must make sure you are entering the handles of a social media or another but not both at the same time or it won't recognize them - everything has to be done manually, not very convenient. Also, if you are expecting a social listening tool, this is not it. you don't have an overview of all the talents nor the contents talking about you, unless you have created manually a specific campaign. Also, since using Lefty, the platform has glitched a few times, changing completely the data. Honestly, it is not very trustworthy. Review collected by and hosted on G2.com.