Best Influencer Marketing Platforms with Influencer Compensation Capabilities

How Many Influencer Marketing Platforms Products Does G2 Track?

Total Products under this Category: 445

Category Stats (Sep 2026)

  • Average Rating: 4.59/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Tapfiliate (+0.97%) - Among all products in this category, Tapfiliate recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Influencer Marketing Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,600+ Authentic Reviews
  • 445+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Influencer Marketing Platforms

G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

impact.com

impact.com is a software designed to unify affiliate, creator, and advocacy partnership programs in a single comprehensive platform. The software provides access to 250K+ quality partners and true incremental value tracking by leveraging automation and expert-managed services. It automates manual partnership tasks and reduces inefficiency caused by managing programs across multiple disconnected platforms. impact.com addresses fragmented partnership management by centralizing affiliate, creator, and advocacy workflows into one hub. The software supports migration assistance, campaign optimization, and end-to-end partner program management.

Average Rating: 4.4/5.0

Total Reviews: 2,353

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How Do G2 Users Rate impact.com?

  • Social Commerce: 7.1/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 7.9/10 (Category avg: 8.2/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 64% Small, 16% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users note that customer support is lacking, which negatively impacts the overall experience with impact.com.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

Sprout Social Influencer Marketing

Sprout Social Influencer Marketing is a software designed to help brands and agencies activate and scale influencer programs using data-driven insights. The software provides AI-driven creator discovery, Brand Fit scoring, brand safety reporting, and organized multi-brand workspaces by leveraging semantic search and engagement pattern analysis. It automates workflows from outreach and contract tracking to content approvals and reduces the friction of managing isolated, disconnected influencer campaigns. Sprout Social Influencer Marketing addresses the need for centralized influencer operations by consolidating every phase of the influencer lifecycle, from research and vetting through campaign activation and performance measurement, into a single platform. The software supports global multi-market campaigns, agency client portfolio management, and real-time ROI reporting across reach, engagement, and conversions.

Average Rating: 4.3/5.0

Total Reviews: 404

How Do G2 Users Rate Sprout Social Influencer Marketing?

  • Social Commerce: 6.2/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.8/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.3/10 (Category avg: 8.2/10)

Who Is the Company Behind Sprout Social Influencer Marketing?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Social Media Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 45% Medium, 39% Small

What Do G2 Reviewers Say About Sprout Social Influencer Marketing?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use and comprehensive influencer management capabilities of Sprout Social, enhancing campaign efficiency.
  • Users appreciate the ease of use and time-saving features of Sprout Social's Influencer Discovery platform.
  • Users love the ease of use of Sprout Social Influencer Marketing, making it simple to manage projects and campaigns.
  • Users appreciate the ease of use in Sprout Social Influencer Marketing, streamlining campaign management and collaboration.
  • Users value the robust analytics of Sprout Social Influencer Marketing, enhancing their influencer sourcing and business strategies.
Cons
  • Users find the inadequate influencer database limits effective research and requires using additional platforms for validation.
  • Users often experience inaccuracy in location data, making it hard to find relevant creators for campaigns.
  • Users struggle with the search functionality issues, finding it unreliable and difficult to filter results effectively.
  • Users find the creator database outdated and struggle with the tool's unreliable search function for influencers.
  • Users often face technical issues with Sprout Social, including lag and occasional data loss during updates.

What Are Recent G2 Reviews of Sprout Social Influencer Marketing?

What Are G2 Users Discussing About Sprout Social Influencer Marketing?

Insense

Insense is a software designed to scale user-generated content production and influencer marketing operations for brands and agencies. The software provides access to a vetted marketplace of 75,500+ creators across 35+ countries by leveraging both a self-serve creator marketing platform and flexible managed services. It automates creator sourcing and content workflows and reduces the operational burden of managing UGC campaigns at scale. Insense addresses the challenge of finding reliable, brand-ready creators by offering a pre-vetted global network spanning the USA, Canada, EMEA, APAC, and Latin America. The software supports UGC production, influencer campaign management, and managed service engagements for teams seeking flexible execution options.

Average Rating: 4.5/5.0

Total Reviews: 373

How Do G2 Users Rate Insense?

  • Social Commerce: 8.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.5/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind Insense?

  • Seller: Insense
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York
  • Twitter: @Insense_pro
    1,843 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Content creator
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 54% Small, 12% Medium

What Do G2 Reviewers Say About Insense?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Insense, enhancing their productivity and simplifying task management.
  • Users highlight the easy setup of Insense, making it a breeze to connect with brands and start UGC creation.
  • Users find Insense highly supportive and user-friendly, facilitating easy navigation and timely assistance for their side hustles.
  • Users value the excellent communication with brands on Insense, ensuring timely responses and support.
  • Users appreciate the variety of job opportunities on Insense, enabling tailored brand connections and fresh content creation.
Cons
  • Users express frustration over irrelevant brand invites and poor communication, feeling their preferences are often ignored.
  • Users experience poor customer support with slow response times and limited human interaction, impacting overall satisfaction.
  • Users express frustration with time delays in application feedback and brand communication, impacting the overall experience.
  • Users find creator consistency issues frustrating, impacting content uploads and creative control in campaigns.
  • Users find the pricing very expensive, alongside a lack of UI quality and limited talent sourcing options.

What Are Recent G2 Reviews of Insense?

What Are G2 Users Discussing About Insense?

Influential powered by Captiv8

Influential powered by Captiv8 is a software designed to connect brands with digital influencers and creators for branded content campaigns. The software provides influencer discovery, campaign management, content creation, and performance measurement by leveraging an AI-powered platform and a real-time social listening tool called Insights. It automates campaign workflows and reduces the effort required to source, manage, and evaluate creator partnerships at scale. Influential powered by Captiv8 addresses the challenge of identifying the right creators and measuring content impact by combining audience data analysis across Instagram, Twitter, YouTube, and Facebook. The software supports branded storytelling, campaign analytics, and real-time audience insights for marketers across enterprise and mid-market organizations.

Average Rating: 4.7/5.0

Total Reviews: 503

How Do G2 Users Rate Influential powered by Captiv8?

  • Social Commerce: 8.9/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind Influential powered by Captiv8?

  • Seller: Captiv8
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Francisco, CA
  • Twitter: @Captiv8labs
    2,142 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    114 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Influencer Marketing Manager
  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 50% Large, 25% Medium

What Do G2 Reviewers Say About Influential powered by Captiv8?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient campaign management of Captiv8, simplifying influencer marketing and enhancing focus on key strategies.
  • Users value the streamlined influencer campaign management of Captiv8, significantly enhancing efficiency and scalability.
  • Users find Influential powered by Captiv8 to be easy to navigate and use, enhancing their overall experience.
  • Users value the detailed demographic insights and extensive filter options that simplify creator profile sorting.
  • Users appreciate the helpful customer support of Captiv8, providing assistance throughout onboarding and daily use.
Cons
  • Users wish for better influencer categorization and more fraud detection features to enhance user experience.
  • Users highlight payment issues with Influential, noting long delays and insufficient communication surrounding payouts.
  • Users find the complexity of Influential challenging at first, especially when comparing data and profiles.
  • Users face inaccuracy issues with creator data, complicating searches and affecting the reliability of reporting.
  • Users struggle with an inefficient search system, often resulting in incorrect results and navigation difficulties.

What Are Recent G2 Reviews of Influential powered by Captiv8?

What Are G2 Users Discussing About Influential powered by Captiv8?

#paid

#paid is a software designed to connect vetted creators with leading brands for collaborative, performance-driven creator marketing campaigns. The software provides algorithmic creator matching, fair pricing tools, automated content usage rights, and omni-channel campaign measurement by leveraging a centralized creator marketplace with proprietary technology. It automates creator discovery and rights management and reduces reliance on vanity metrics by focusing measurement on fundamental business performance indicators. #paid addresses trust and transparency challenges in the creator economy by offering algorithmic matching, standardized pricing, and integrated campaign analytics for brands including McDonald's, Sephora, Samsung, and Disney. The software supports end-to-end creator marketing campaign management with top-rated customer support and managed services delivered from offices in Toronto, New York, Los Angeles, Chicago, and Miami.

Average Rating: 4.7/5.0

Total Reviews: 420

How Do G2 Users Rate #paid?

  • Social Commerce: 8.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.9/10 (Category avg: 8.2/10)

Who Is the Company Behind #paid?

  • Seller: #paid
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Toronto, Ontario
  • Twitter: @hashtagpaid
    4,229 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    159 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Content Creator, Founder
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 82% Small, 14% Medium

What Do G2 Reviewers Say About #paid?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of #paid, enjoying streamlined processes and intuitive features for managing collaborations.
  • Users value the time-saving efficiency of #paid for managing influencer collaborations and streamlining campaign processes.
  • Users appreciate the streamlined campaign management of #paid, facilitating efficient influencer collaborations and marketing activities.
  • Users appreciate the streamlined and professional approach of #paid, enhancing collaboration and authenticity in influencer relationships.
  • Users appreciate the efficiency of #paid, streamlining brand collaborations and saving time with clear workflows and communications.
Cons
  • Users experience time delays with payouts and campaign approvals, which can hinder their overall satisfaction with the platform.
  • Users find that campaign opportunities can feel limited, making it challenging for smaller creators to succeed on #paid.
  • Users find the limited options for creators on #paid restrict their ability to explore diverse campaigns effectively.
  • Users experience frustrating slow approval processes, causing delays in posting and payments, especially for smaller accounts.
  • Users experience slow performance during content uploads and campaign management, impacting efficiency and response times.

What Are Recent G2 Reviews of #paid?

What Are G2 Users Discussing About #paid?

CreatorIQ

CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

Average Rating: 4.6/5.0

Total Reviews: 564

How Do G2 Users Rate CreatorIQ?

  • Social Commerce: 6.4/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.9/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.6/10 (Category avg: 8.2/10)

Who Is the Company Behind CreatorIQ?

  • Seller: CreatorIQ
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Culver City, US
  • Twitter: @CreatorIQ
    2,425 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    373 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Influencer Marketing Manager, Account Executive
  • Top Industries: Marketing and Advertising, Cosmetics
  • Company Size: 43% Medium, 41% Small

What Do G2 Reviewers Say About CreatorIQ?

AI-generated summary from verified user reviews

Pros
  • Users commend the consistent updates and extensive analytics of CreatorIQ, enhancing their insights and campaign effectiveness.
  • Users appreciate the clear overview of influencer performance, enhancing their ability to track results and measure impact.
  • Users appreciate the clear overview of influencer performance in CreatorIQ, enhancing result tracking and impact measurement.
  • Users value the advanced influencer management features of CreatorIQ, enhancing campaign efficiency and creator relationships.
  • Users love the intuitive interface of CreatorIQ, which simplifies reporting and management of influencer campaigns.
Cons
  • Users find the complexity of data and processes in CreatorIQ frustrating, hindering effective use of the platform.
  • Users express concerns about the difficulties in content management, particularly with sourcing creators and fluctuating statistics.
  • Users find the insufficient information on sourcing new creators limits their experience on CreatorIQ.
  • Users often face navigation issues with CreatorIQ, resulting in a clunky experience and inefficient workflow.
  • Users experience payment issues with delays and lack of proactive notifications, relying on creators to report problems.

What Are Recent G2 Reviews of CreatorIQ?

What Are G2 Users Discussing About CreatorIQ?

GRIN

GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses.

Average Rating: 4.5/5.0

Total Reviews: 482

How Do G2 Users Rate GRIN?

  • Social Commerce: 7.3/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.3/10 (Category avg: 8.2/10)

Who Is the Company Behind GRIN?

  • Seller: Grin
  • Year Founded: 2014
  • HQ Location: Sacramento, California
  • Twitter: @GrowWithGrin
    6,053 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    104 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Influencer Marketing Manager, Social Media Manager
  • Top Industries: Consumer Goods, Apparel & Fashion
  • Company Size: 67% Small, 32% Medium

What Do G2 Reviewers Say About GRIN?

AI-generated summary from verified user reviews

Pros
  • Users value GRIN for its all-in-one influencer management, making it easy to streamline collaboration and track success.
  • Users value the ease of use of GRIN, finding it simple to navigate and effective for brand management.
  • Users appreciate the quick and helpful customer support of GRIN, enhancing their influencer campaign management experience.
  • Users find GRIN's support and features extremely helpful for managing campaigns and connecting with creators efficiently.
  • Users value GRIN for its all-in-one UGC management, streamlining influencer and affiliate organization and collaboration.
Cons
  • Users often face technical issues with GRIN, including bugs and slow site performance affecting efficiency.
  • Users report poor customer support, experiencing slow responses and unresolved issues affecting their workflows significantly.
  • Users express frustration over poor reporting in GRIN, citing inaccurate metrics and lack of customization options.
  • Users find GRIN's complexity and learning curve challenging, impacting ease of use and overall user experience.
  • Users report slow loading times and occasional glitches, which can hinder efficiency during critical tasks.

What Are Recent G2 Reviews of GRIN?

What Are G2 Users Discussing About GRIN?

Traackr

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Average Rating: 4.3/5.0

Total Reviews: 380

How Do G2 Users Rate Traackr?

  • Social Commerce: 6.6/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 7.0/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.7/10 (Category avg: 8.2/10)

Who Is the Company Behind Traackr?

  • Seller: Traackr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @traackr
    7,380 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    111 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Cosmetics
  • Company Size: 40% Small, 34% Large

What Do G2 Reviewers Say About Traackr?

AI-generated summary from verified user reviews

Pros
  • Users find Traackr to be an incredibly user-friendly platform, simplifying collaboration with micro-influencers and campaign tracking.
  • Users value the effective campaign management capabilities of Traackr, streamlining influencer relationships and content selection.
  • Users appreciate the detailed influencer insights of Traackr, enhancing targeting and optimizing campaign management effectively.
  • Users value the insightful analytics of Traackr, enhancing their campaign performance and decision-making processes.
  • Users value Traackr's robust influencer discovery and detailed performance insights, enhancing campaign effectiveness and audience targeting.
Cons
  • Users find the slow loading times frustrating, impacting their ability to efficiently search and navigate data.
  • Users experience technical issues with Traackr, including slow loading, exporting problems, and delayed report refreshes.
  • Users experience clunky campaign management with issues in linking accounts and user-friendliness affecting their workflows.
  • Users find the complexity of Traackr challenging, with confusion around features and persistent bugs affecting usability.
  • Users face challenges with inaccuracy of information, particularly regarding data for smaller tier creators affecting decision-making.

What Are Recent G2 Reviews of Traackr?

What Are G2 Users Discussing About Traackr?

SocialBook

Finding influencers who can increase sales and deliver results is the main goal of any brand! Don’t hire influencers that have no influence, use SocialBook. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. With SocialBook you can do the following: 1) Search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. 2) Verify influencers by checking the most in-depth and accurate data to make sure they are real. 3) Easy reach out to influencer by bulk email or bulk direct messages 4) Manage the campaign toward your KPIs. 5) The payout system makes your life easy. 6) Social Listening to monitor all your competitors to win the market share.

Average Rating: 4.7/5.0

Total Reviews: 137

How Do G2 Users Rate SocialBook?

  • Social Commerce: 9.5/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.6/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.5/10 (Category avg: 8.2/10)

Who Is the Company Behind SocialBook?

  • Seller: SocialBook
  • Year Founded: 2019
  • HQ Location: Foster City, CA
  • Twitter: @Boostinsider
    1,604 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Virtual Assistant
  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 58% Small, 40% Medium

What Are Recent G2 Reviews of SocialBook?

What Are G2 Users Discussing About SocialBook?

Club (formerly Brandbassador)

Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences.

Average Rating: 4.7/5.0

Total Reviews: 107

How Do G2 Users Rate Club (formerly Brandbassador)?

  • Social Commerce: 8.7/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 8.7/10 (Category avg: 8.0/10)
  • Influencer Compensation: 8.6/10 (Category avg: 8.2/10)

Who Is the Company Behind Club (formerly Brandbassador)?

  • Seller: Club
  • Year Founded: 2017
  • HQ Location: London, England
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Health, Wellness and Fitness
  • Company Size: 64% Small, 27% Medium

What Do G2 Reviewers Say About Club (formerly Brandbassador)?

AI-generated summary from verified user reviews

Pros
  • Users value the simplified campaign management of Club, enhancing influencer engagement and optimizing performance effectively.
  • Users praise Club for its effective influencer activation, facilitating successful campaigns with a supportive team.
  • Users value the insightful analytics of Club, which aids in optimizing ambassador programs and improving campaign outcomes.
  • Users value the automation capabilities of Club, enabling seamless management and engagement of ambassador programs.
  • Users value the easy communication features of Club, enhancing collaboration and engagement in ambassador programs.
Cons
  • Users find the filtering issues cumbersome, needing better options for finding suitable ambassadors on the platform.
  • Users feel that influencer segmentation can be improved, though the team is receptive to suggestions and enhancements.
  • Users find the integration issues with other marketing tools limit workflow efficiency and versatility within Club.
  • Users find limited collaboration features hinder efforts to streamline workflows and customize ambassador selection effectively.
  • Users find the platform has limited customization options for search and integrations, impacting overall usability.

What Are Recent G2 Reviews of Club (formerly Brandbassador)?

What Are G2 Users Discussing About Club (formerly Brandbassador)?

Creatable

Creatable powers creator commerce for retail; enabling retailers to turn influencers, affiliates, and store associates into measurable revenue channels.

Average Rating: 4.6/5.0

Total Reviews: 75

How Do G2 Users Rate Creatable?

  • Social Commerce: 8.8/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 9.2/10 (Category avg: 8.0/10)
  • Influencer Compensation: 9.0/10 (Category avg: 8.2/10)

Who Is the Company Behind Creatable?

  • Seller: Creatable
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Diego, CA
  • Twitter: @GetCreatable
    332 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 80% Small, 13% Large

What Do G2 Reviewers Say About Creatable?

AI-generated summary from verified user reviews

Pros
  • Users praise the exceptional customer support from Creatable, highlighting their responsiveness and collaborative approach to success.
  • Users find Creatable to be extremely easy to use, streamlining processes and enhancing overall efficiency with intuitive support.
  • Users commend the efficient campaign management of Creatable, streamlined by AI for easy influencer collaboration and compliance.
  • Users value the simplified influencer management of Creatable, efficiently streamlining campaign processes with AI assistance.
  • Users commend the performance efficiency of Creatable, streamlining influencer management and enhancing campaign effectiveness with ease.
Cons
  • Users find admin limitations frustrating, especially regarding control, detail on pricing, and collaboration with creators.
  • Users find the learning curve steep, as key details require time to understand and adjust to the platform.
  • Users find the lack of detailed creator accessibility concerning, limiting manual control and collaboration opportunities.
  • Users find the product expensive without clear pricing, limiting their ability to assess value and collaborate effectively.
  • Users experience inaccuracies in sales reporting, with duplicated users and split sales across multiple rows complicating analysis.

What Are Recent G2 Reviews of Creatable?

What Are G2 Users Discussing About Creatable?

Julius

Julius is an influencer-marketing platform offering scalable full-funnel solutions driven by data. Its proprietary technology serves enterprise clients’ unique needs in identifying, activating and accurately measuring and gaining the best value on their campaigns. The company has attracted global clients including Allergan, NARS, Mediacom, and Club Med. With a footprint in influencer marketing dating back to 2012, Julius was formalized in 2017 by Jared Augustine, Tiki Barber and Marc Gerson. Julius acquired HYPR in 2020, and collectively the company possesses the most influencer marketing expertise and data analytics in the market. Julius was named on the Inc. 5000 list of fastest-growing private companies in 2021. Headquartered in New York City, Julius has additional offices in San Francisco, London and Krakow.

Average Rating: 4.5/5.0

Total Reviews: 92

How Do G2 Users Rate Julius?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Julius?

  • Seller: Julius Works
  • Year Founded: 2012
  • HQ Location: New York, NY
  • Twitter: @JuliusWorks
    5,272 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 63% Small, 26% Medium

What Are Recent G2 Reviews of Julius?

What Are G2 Users Discussing About Julius?

Sideqik

Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help our customers quantify their campaigns with end-to-end measurement. Sideqik’s customers — which include CBS Interactive, Logitech, and Coca-Cola — see a 50x to 300x increase in reach and engagement when using the product.

Average Rating: 4.2/5.0

Total Reviews: 11

How Do G2 Users Rate Sideqik?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Sideqik?

  • Seller: Sideqik
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 46% Medium, 46% Small

What Are Recent G2 Reviews of Sideqik?

What Are G2 Users Discussing About Sideqik?

ZINE Influencer Marketing Technology

ZINE helps marketers optimise content creation from authentic influencers and measure the success of influencer marketing campaigns. Our proprietary technology provides a complete solution to managing influencer campaigns, including sourcing, vetting, contracting, content approval, reporting and payment. To date, our in-house Influencer Marketing team, alongside our global clients, have successfully run over 1,000 campaigns on the ZINE platform. With our advanced analytics and first-party data insights, we can identify the most relevant and effective influencers for our clients, whilst our influencer management solution provides the most effective tools for influencer activation and community management at scale. We unlock the true ROI of influencer marketing across organic reach, content creation and paid activities - without losing the personal touch.

Average Rating: 4.5/5.0

Total Reviews: 15

How Do G2 Users Rate ZINE Influencer Marketing Technology?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind ZINE Influencer Marketing Technology?

  • Seller: ZINE
  • Year Founded: 2015
  • HQ Location: London, London
  • Twitter: @zine
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 88% Small, 13% Medium

What Are Recent G2 Reviews of ZINE Influencer Marketing Technology?

What Are G2 Users Discussing About ZINE Influencer Marketing Technology?

influence.co

For the last 4 years, weve built the largest community of real humans in the influencer economy. We work with 170k+ influencers, 35k+ brands, and 10k+ agencies. Our platform instantly allows you to discover, engage, and connect with influencers via a single end-to-end solution. No more manual spreadsheets. No more managed services. No more spending countless hours on Instagram to connect with the best talent.

Average Rating: 4.4/5.0

Total Reviews: 17

How Do G2 Users Rate influence.co?

  • Social Commerce: 6.7/10 (Category avg: 7.8/10)
  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.1/10)
  • Influencer Whitelisting: 6.1/10 (Category avg: 8.0/10)
  • Influencer Compensation: 6.7/10 (Category avg: 8.2/10)

Who Is the Company Behind influence.co?

  • Seller: influence.co
  • Year Founded: 2016
  • HQ Location: Boulder, Co
  • Twitter: @influenceco1
    250 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Small, 24% Medium

What Do G2 Reviewers Say About influence.co?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of connecting with brands and influencers on Influence.co, enhancing collaboration and showcasing work effectively.
  • Users value the ease of connection with brands and influencers on Influence.co, enhancing collaboration opportunities and trend awareness.
  • Users appreciate the ease of connecting with brands and influencers on Influence.co, enhancing collaboration opportunities.
Cons
  • Users seek improved brand engagement and more premium opportunities, along with a cleaner interface for better usability.

What Are Recent G2 Reviews of influence.co?

What Are G2 Users Discussing About influence.co?