Fundraising software is used by nonprofit organizations to manage funding processes. Its main goal is to attract and retain donors, and to ensure their loyalty and continuous financing. Fundraising campaigns can be performed online through social media and email campaigns, or during live events. The users of this type of software need to track the efficiency of any fundraising initiative and to develop long-term relationships with donors.
The best fundraising software often integrates with accounting or payment solutions for financial transactions processing. Also, it may require integration with nonprofit CRM or donor management solutions, when these features are not included in the fundraising software.
To qualify for inclusion in the Fundraising category, a product must:
Provide features to create multiple options for donations and gifts
Manage donor information and communications - for both existing or potential donors
Allow users to create, manage, and monitor campaigns to attract new donors
Include online options for one-time or recurring donations and gifts
Deliver reporting and analytics to evaluate fundraising initiatives or donors' contributions