# Best Email Template Builder Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Email template builder software offers users templates for creating business emails. These solutions typically offer templates that are premade and intended for certain industries or designed with specific themes. Email template builder solutions should also offer users the ability to build their own reusable email template. These templates are built with a simple drag-and-drop HTML editor. Whether it is built from scratch or premade, users can edit these templates to ensure they fit their business’ needs. Some solutions may offer analytics capabilities so that users can see how their campaigns perform.

Email template builder software can be offered as a standalone solution, which integrates with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or it can be offered as a feature or capability within email marketing or marketing automation platforms. These solutions are commonly utilized by marketing teams, who can use email template builder software to create attractive email newsletters, even if they don’t have any coding experience.

To qualify for inclusion in the Email Template Builder category, a product must:

- Allow users to create their own reusable email templates
- Come with premade, reusable email templates
- Allow users to adjust text and themes on the templates





## Best Email Template Builder Software At A Glance

- **Leader:** [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
- **Highest Performer:** [Sender.net](https://www.g2.com/products/sender-net/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
- **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)


---

**Sponsored**

### Chamaileon

What is Chamaileon? The Centralized No-Code Email Builder for Teams Chamaileon is an ESP-agnostic, no-code email creation platform that helps marketing, CRM, and email production teams design, manage, and optimize email campaigns at scale without coding or IT dependencies. It provides a structured, collaborative environment where teams can create on-brand, responsive emails while ensuring compliance and efficiency. Key Features & Benefits: Drag-and-Drop Email Builder – Design professional, responsive emails without writing code. The drag-and-drop email builder empowers non-technical users to create responsive email templates at scale, ensuring HTML compatibility across all major email clients. Modular Email Design System – Create reusable, on-brand components to scale email production. We can create the initial set of modules and brand setup in less than 2 weeks for your brand to enable fast start. Real-Time Collaboration – Multiple users can edit, comment, and approve emails simultaneously. Chamaileon enables project-level access control, asset management, and role-based review & approval workflows—helping teams stay organized, agile, and compliant in their email creation process. Compliance & Approval Workflows – Built-in role-based permissions and audit logs ensure regulatory compliance. ESP & CRM Flexibility – Export emails seamlessly to any email service provider or custom CRM. Unlike traditional email editors, Chamaileon provides project-level access control, asset organization, and approval workflows, making it an ideal solution for teams that require centralized email production and strict brand consistency. Who Uses Chamaileon? 🔹 Highly-Regulated Industries (Finance, Healthcare, Insurance, Government) Organizations that require compliance-driven email workflows rely on Chamaileon for audit trails, role-based access, and pre-approved templates to meet regulatory standards. 🔹 Fast-Scaling SaaS & Tech Companies Growing companies use Chamaileon’s modular templates and automation-friendly editor to scale email production efficiently without increasing IT workload. 🔹 Nonprofits & Advocacy Groups With real-time collaboration and no-code tools, nonprofit teams can create accessible, high-impact email campaigns—even with limited technical resources. 🔹 Marketing Agencies & Enterprises Managing multiple brands or clients? Chamaileon’s workspace organization, user permissions, and advanced template management make it easy to scale email operations for diverse projects. By offering a structured, scalable email creation process, Chamaileon helps teams move beyond manual email design, reduce approval bottlenecks, and focus on delivering effective, high-quality email campaigns.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1694&secure%5Bdisplayable_resource_id%5D=1694&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1694&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=71586&secure%5Bresource_id%5D=1694&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-template-builder%2Ff%2Fissues&secure%5Btoken%5D=7f832d5c383eda0a44c0a183b78636fcfdda988e8c856bce8564e93d744e8f8a&secure%5Burl%5D=https%3A%2F%2Fchamaileon.io%2Fbook-a-call%2F&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,086

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 7.9/10 (Category avg: 8.5/10)
- **Analytics:** 8.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,239 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1057 reviews)
- Easy Creation (495 reviews)
- Email Marketing (488 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

  ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14,077

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Integrations:** 7.8/10 (Category avg: 8.5/10)
- **Analytics:** 7.8/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** https://www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign (13,214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (857 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (848 reviews)
- Automation (787 reviews)
- Automation Features (654 reviews)
- Automations (621 reviews)
- Features (574 reviews)

**Cons:**

- Learning Curve (419 reviews)
- Expensive (403 reviews)
- Missing Features (388 reviews)
- Limited Features (294 reviews)
- Not Intuitive (280 reviews)

  ### 3. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,273

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** https://www.klaviyo.com/
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo (21,814 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 81% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (160 reviews)
- Email Marketing (123 reviews)
- Easy Integration (81 reviews)
- Integrations (81 reviews)
- Automation (79 reviews)

**Cons:**

- Expensive (69 reviews)
- Missing Features (56 reviews)
- Learning Curve (55 reviews)
- Poor Customer Support (40 reviews)
- Limited Features (37 reviews)

  ### 4. [Flodesk](https://www.g2.com/products/flodesk/reviews)
  Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team. Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch. What makes Flodesk different from other email marketing platforms: - Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time. - Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%. Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer. - Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average. - Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection. - Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 14-day free trial requires no credit card. Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 236

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.4/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Flodesk](https://www.g2.com/sellers/flodesk)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @flodeskinc (2,966 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flodesk/ (84 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, Owner
  - **Top Industries:** Health, Wellness and Fitness, Professional Training & Coaching
  - **Company Size:** 97% Small-Business, 0% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (48 reviews)
- Templates (24 reviews)
- Email Marketing (16 reviews)
- Intuitive (15 reviews)
- Simple (15 reviews)

**Cons:**

- Missing Features (5 reviews)
- Template Limitations (5 reviews)
- Email Management (4 reviews)
- Intuitiveness (4 reviews)
- Lack of Integrations (4 reviews)

  ### 5. [Omnisend](https://www.g2.com/products/omnisend/reviews)
  Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,133

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.6/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** https://www.omnisend.com/
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend (3,879 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2529056 (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 87% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (202 reviews)
- Helpful (115 reviews)
- Customer Support (109 reviews)
- Email Marketing (108 reviews)
- Automation (98 reviews)

**Cons:**

- Limited Features (60 reviews)
- Missing Features (60 reviews)
- Expensive (40 reviews)
- Limited Customization (33 reviews)
- Limited Templates (33 reviews)

  ### 6. [Braze](https://www.g2.com/products/braze/reviews)
  Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,481

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 7.6/10 (Category avg: 8.5/10)
- **Analytics:** 7.3/10 (Category avg: 8.3/10)
- **Shareable Link:** 7.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** https://www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze (16,313 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,296 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CRM Manager, Marketing Manager
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 55% Mid-Market, 25% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (364 reviews)
- Intuitive (188 reviews)
- Helpful (148 reviews)
- Customer Support (142 reviews)
- Features (138 reviews)

**Cons:**

- Missing Features (140 reviews)
- Learning Curve (139 reviews)
- Limitations (91 reviews)
- Limited Features (81 reviews)
- Steep Learning Curve (79 reviews)

  ### 7. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,150

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.0/10 (Category avg: 8.5/10)
- **Analytics:** 8.4/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** https://www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital (15,938 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (467 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Executive
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 45% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (296 reviews)
- Customer Support (245 reviews)
- Helpful (220 reviews)
- Email Marketing (166 reviews)
- Features (151 reviews)

**Cons:**

- Missing Features (99 reviews)
- Learning Curve (67 reviews)
- Limited Features (65 reviews)
- Limitations (54 reviews)
- Email Issues (41 reviews)

  ### 8. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
  Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,412

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** https://www.brevo.com/
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo_official (16,025 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (863 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 84% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (312 reviews)
- Features (188 reviews)
- Email Marketing (171 reviews)
- Easy Setup (167 reviews)
- Simple (156 reviews)

**Cons:**

- Missing Features (107 reviews)
- Limited Features (80 reviews)
- Limited Customization (70 reviews)
- Learning Curve (67 reviews)
- Expensive (55 reviews)

  ### 9. [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
  ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 277

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Integrations:** 9.5/10 (Category avg: 8.5/10)
- **Analytics:** 9.4/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon)
- **Company Website:** https://www.contactpigeon.com
- **Year Founded:** 2014
- **HQ Location:** Athens, Greece
- **Twitter:** @ContactPigeon (458 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10507750/ (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Director
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 62% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Automation Efficiency (69 reviews)
- Automation (65 reviews)
- Customer Engagement (49 reviews)
- Email Marketing (42 reviews)
- Features Variety (42 reviews)

**Cons:**

- Learning Curve (18 reviews)
- Slow Performance (16 reviews)
- Slow Loading (14 reviews)
- High Complexity (10 reviews)
- Difficulty (9 reviews)

  ### 10. [Moosend](https://www.g2.com/products/moosend/reviews)
  Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 711

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 9.1/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,239 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 82% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Customer Support (16 reviews)
- Easy Creation (16 reviews)
- User-Friendly Interface (15 reviews)
- Email Marketing (13 reviews)

**Cons:**

- Poor Customer Support (6 reviews)
- Learning Curve (5 reviews)
- Limited Features (5 reviews)
- Limited Templates (5 reviews)
- Missing Features (5 reviews)

  ### 11. [Beefree](https://www.g2.com/products/beefree-beefree/reviews)
  Beefree empowers marketers, designers, and developers to turn ideas into impact — fast. Trusted by 10,000+ companies and millions of users worldwide, Beefree removes complexity from digital content creation, helping teams stay on brand, design accessibly, and create with confidence. - Beefree App: Proof that professional design can be simple. Create and collaborate on on-brand emails and landing pages — no code required — with built-in design guardrails that ensure brand consistency and accessibility. - Beefree SDK: Enables SaaS teams to embed the same intuitive design experience directly into their apps, accelerating product roadmaps while giving users accessible, brand-safe content creation tools. - Really Good Emails: The go-to destination for email inspiration and community, helping creators learn, improve, and spark new ideas. Each serves a distinct audience but shares one mission: removing complexity so anyone can create, communicate, and make an impact. Headquartered in San Francisco, California, and remote-first by design, Beefree is part of the Growens Group (GROW:IM).


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 307

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.1/10 (Category avg: 8.5/10)
- **Analytics:** 6.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Beefree](https://www.g2.com/sellers/beefree)
- **Company Website:** https://beefree.io/
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @beefreeio (1,818 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bee-editor/ (147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Graphic Designer, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 60% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (33 reviews)
- Templates (18 reviews)
- Easy Creation (16 reviews)
- Ease of Creation (15 reviews)
- Intuitive (15 reviews)

**Cons:**

- Limited Customization (4 reviews)
- Limited Templates (4 reviews)
- Missing Features (4 reviews)
- Software Bugs (4 reviews)
- Expensive (3 reviews)

  ### 12. [Stripo.email](https://www.g2.com/products/stripo-email/reviews)
  Stripo.email is an email design platform with over 1 600 000 users worldwide. Stripo enables our users and teams of different industries to design responsive email templates fast without any HTML skills. Our compilation comprises 1600+ free responsive HTML email templates for 2025. Stripo is widely integrated with 90+ ESPs and email clients, including MailChimp, Campaign Monitor, Sendgrid, Hubspot, Salesforce marketing cloud, GetResponse, UniSender, eSputnik, Outlook, and Gmail. Who are we? First of all, Stripo is a place where you find inspiration for your next email campaign as we offer hundreds of email templates carefully crafted by our professionals and guest designers. We show multiple ways to diversify promo newsletters — from design ideas to gamification and quiz elements embedded in emails. Second of all, Stripo allows marketers and designers to build emails way faster. We provide all necessary tools for creating emails of any complexity, including interactive, real-time, and AMP content. Once your email is ready, you may test how it will render in major email clients, share, comment, and approve with colleagues and clients prior to sending emails to your email automation systems. Third of all, Stripo is integrated with over 90 email clients and ESPs/CRMs. You push emails to your marketing automation system with just 1 click. As long as Stripo gives you emails with pure HTML code, you can send your emails from your ESP to your beloved customers right away with no further actions required. We are one of the first builders that implemented the AMP4Email technology. Multiple studies show that AMP increases conversion by 5 times. With Stripo, you can build real-time content for your emails with little to no coding skills. Stripo.email is opened for cooperation and partnerships!


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 160

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Integrations:** 9.6/10 (Category avg: 8.5/10)
- **Analytics:** 9.1/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Stripo](https://www.g2.com/sellers/stripo)
- **Year Founded:** 2017
- **HQ Location:** Newark, Delaware
- **Twitter:** @Stripo_email (1,111 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/stripo/ (79 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 57% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Email Marketing (5 reviews)
- Flexibility (5 reviews)
- Templates (5 reviews)
- Drag (4 reviews)

**Cons:**

- Lack of Integrations (2 reviews)
- Complexity (1 reviews)
- Copying Issues (1 reviews)
- Dashboard Issues (1 reviews)
- Email Management (1 reviews)

  ### 13. [Stensul](https://www.g2.com/products/stensul/reviews)
  Stensul is transforming enterprise email marketing programs. Stensul is the first email creation platform purpose-built to solve the world’s most challenging email problems. The platform is scalable and highly configurable to meet the challenges of the world’s most demanding brands. By removing all of the back-and-forth with designers, developers, compliance, and QA, users can focus on crafting content and campaigns that inspire and deliver results. Since inception, Stensul has been the choice of the world’s best brands, slashing email production timelines by 90 percent. The Stensul email creation platform integrates with all major ESPs and Marketing Clouds, as well as workflow platforms such as Workfront.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 124

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.5/10)
- **Analytics:** 7.5/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Stensul](https://www.g2.com/sellers/stensul)
- **Year Founded:** 2016
- **HQ Location:** New York, NY
- **Twitter:** @stensul (623 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9430107/ (161 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 55% Enterprise, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Easy Creation (7 reviews)
- Intuitive (6 reviews)
- Templates (5 reviews)
- Customization (4 reviews)

**Cons:**

- Intuitiveness (3 reviews)
- Steep Learning Curve (3 reviews)
- Complexity (2 reviews)
- Copying Issues (2 reviews)
- Limitations (2 reviews)

  ### 14. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)
  Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 931

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Integrations:** 7.8/10 (Category avg: 8.5/10)
- **Analytics:** 8.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,239 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 81% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (56 reviews)
- Email Marketing (42 reviews)
- Automation (35 reviews)
- Automation Features (28 reviews)
- Easy Creation (28 reviews)

**Cons:**

- Limited Customization (24 reviews)
- Missing Features (24 reviews)
- Limited Features (22 reviews)
- Editing Issues (13 reviews)
- Email Management (13 reviews)

  ### 15. [Levitate](https://www.g2.com/products/levitate/reviews)
  Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of ShareFile, Levitate focuses on simplifying the process of client engagement, allowing businesses to prioritize relationship-building over administrative tasks. This platform is particularly beneficial for small business owners who often juggle multiple responsibilities and seek effective ways to connect with their clientele. The target audience for Levitate includes small business owners, entrepreneurs, and professionals who understand the value of personalized communication but may lack the time or resources to implement it effectively. Levitate addresses this need by providing a suite of features that streamline client interactions. Users can send personalized emails at scale, ensuring that each client feels valued and recognized. The platform also facilitates social media presence, and communication through text messages, enabling businesses to reach clients in a way that is convenient and immediate. Key features of Levitate include the ability to send surveys, schedule meetings, and remember important details about contacts, which can enhance the quality of interactions. For instance, by recalling key facts such as birthdays or past conversations, users can tailor their communications to resonate more deeply with clients. This personalized approach not only fosters stronger relationships but also helps businesses achieve their goals more effectively. Additionally, Levitate offers the support of a dedicated success specialist/marketing coach, providing users with guidance and strategies to maximize their outreach efforts without the need to pay for third-party consultants or other marketing professionals. Levitate also offers custom-built websites, written and designed for each business, rather than relying on templates. Create and post blogs with AI-assistance. Facebook or Google Local Service Ads are also optional add-ons. Levitate stands out in the crowded marketing tool landscape by emphasizing relationship management rather than traditional marketing tactics. Its user-friendly interface and comprehensive features enable small businesses to engage with clients in a meaningful way, ultimately leading to increased loyalty and retention. By integrating various communication methods and offering personalized support, Levitate empowers small businesses to thrive in a competitive environment while focusing on what they do best: building lasting relationships with their clients.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 118

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Integrations:** 8.4/10 (Category avg: 8.5/10)
- **Analytics:** 8.8/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Levitate](https://www.g2.com/sellers/levitate)
- **Company Website:** https://www.levitate.ai/
- **Year Founded:** 2017
- **HQ Location:** Raleigh, North Carolina
- **Twitter:** @levitateai (297 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/real-magic/?viewAsMember=true (422 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Executive Director
  - **Top Industries:** Insurance, Financial Services
  - **Company Size:** 92% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (54 reviews)
- Ease of Use (43 reviews)
- Helpful (32 reviews)
- Email Marketing (30 reviews)
- Automation (29 reviews)

**Cons:**

- Missing Features (14 reviews)
- Integration Issues (10 reviews)
- Limited Customization (10 reviews)
- Email Management (9 reviews)
- Campaign Issues (8 reviews)

  ### 16. [Knak](https://www.g2.com/products/knak/reviews)
  The No-Code Campaign Creation Platform for Enterprise Teams Knak is the first no-code email and landing page builder designed for enterprise marketing teams. It helps marketers accelerate campaign creation by up to 95%, eliminating production bottlenecks and empowering teams to build without code. From inspiration to execution, Knak enables faster, more agile marketing. Email and Landing Page Creation Made Easy With Knak’s drag-and-drop editor, marketers can create professional, on-brand emails and landing pages in minutes. No coding skills required. Whether starting from scratch or using a pre-built template, campaign creation is streamlined and scalable. Built for Teamwork and Brand Consistency Marketing teams can collaborate efficiently using in-platform commenting, user permissions, and brand controls. Feedback loops are shorter. Approvals are smoother. And locked sections help ensure every asset stays on-brand. Personalization Without Complexity With dynamic content natively supported in Knak, campaign personalization is straightforward. Marketing Operations teams can deliver tailored experiences without relying on complex logic inside their MAP. Scalable Localization for Global Teams Knak includes AI-powered translations and integrations with top translation providers, making it easy for global teams to reach audiences in multiple languages. Confident Rendering Across Devices and Clients Built-in render testing helps teams catch display issues before launch. Emails can be previewed across clients, devices, and modes, so marketers can ensure flawless rendering and a polished experience for every recipient. Designed to Fit the Enterprise Stack Knak integrates with all major marketing automation platforms like Adobe Marketo Engage, Salesforce Marketing Cloud, Eloqua, Braze, and others. It also connects with collaboration, productivity, and project management tools to support how enterprise teams work. Modern Campaign Creation for Modern Marketing Teams Knak helps enterprise marketing teams launch faster, collaborate better, and stay on brand — without writing a single line of code. It’s campaign creation, reinvented for the enterprise.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 127

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Integrations:** 9.2/10 (Category avg: 8.5/10)
- **Analytics:** 7.3/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Knak](https://www.g2.com/sellers/knak)
- **Company Website:** https://www.knak.com
- **Year Founded:** 2015
- **HQ Location:** Ottawa
- **Twitter:** @knak (568 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9388320/ (167 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 47% Mid-Market, 36% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Ease of Creation (6 reviews)
- Easy Creation (6 reviews)
- Integrations (6 reviews)
- Intuitive (6 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Complexity (1 reviews)
- Copying Issues (1 reviews)
- Integration Issues (1 reviews)
- Lack of Integrations (1 reviews)

  ### 17. [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews)
  Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to enhance their communication with subscribers through visually appealing and personalized emails. By focusing on user-friendly features, Campaign Monitor empowers individuals and teams to effectively engage their audience and drive conversions without needing extensive technical skills. This email marketing platform is particularly beneficial for small to medium-sized businesses, non-profits, marketing agencies, IT agencies, and marketing teams that prioritize building strong relationships with their subscribers. With its intuitive interface and robust functionality, Campaign Monitor caters to a diverse range of users, from those just starting in email marketing to seasoned professionals looking for efficient ways to streamline their campaigns. The platform's design is centered around making email marketing accessible, enabling users to focus on crafting compelling messages rather than getting bogged down by technical complexities. Key features of Campaign Monitor include a library of beautiful email templates, a drag-and-drop email builder, and engagement-based segmentation tools. The pre-designed templates allow users to create visually striking emails that reflect their brand identity, while the drag-and-drop builder simplifies the process of customizing layouts and content. This means that even users with minimal design experience can produce professional-quality emails that resonate with their audience. Engagement-based segmentation further enhances the effectiveness of campaigns by allowing marketers to tailor their content based on subscriber behavior and preferences, ensuring that the right message reaches the right audience at the right time. In addition to these features, Campaign Monitor offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track open rates, click-through rates, and other key metrics, enabling them to refine their strategies and improve future campaigns. This data-driven approach helps marketers understand what resonates with their audience, allowing for continuous improvement and increased engagement over time. Overall, Campaign Monitor by Marigold stands out in the email marketing category by combining ease of use with powerful features that facilitate effective communication. Its focus on personalization, design, and analytics makes it a valuable tool for any organization looking to enhance its email marketing efforts and foster lasting relationships with subscribers.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 695

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.8/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6)
- **Company Website:** https://meetmarigold.com/
- **Year Founded:** 2017
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meet-marigold (1,041 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 55% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (21 reviews)
- User-Friendly (15 reviews)
- Easy Setup (13 reviews)
- Easy Creation (11 reviews)
- Intuitive (11 reviews)

**Cons:**

- Missing Features (11 reviews)
- Email Issues (7 reviews)
- Email Management (5 reviews)
- Campaign Issues (3 reviews)
- Limited Features (3 reviews)

  ### 18. [Sender.net](https://www.g2.com/products/sender-net/reviews)
  Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audience, and share what matters—without the usual tech headaches. Here’s what makes it great: Easy to use No complicated setups. Just a clean, simple interface that helps you create and send beautiful emails in minutes. Powerful automation Set things up once, and let Sender handle the follow-ups, reminders, and welcomes—so you can focus on other stuff. Create professional-looking newsletters in minutes Stop wasting hours designing emails from scratch. With Sender’s ready-made templates and intuitive drag-and-drop builder, you can craft stunning newsletters effortlessly. Grow your audience Build signup forms, collect subscribers, and keep your list healthy. Stay in the loop with reports See who’s opening, clicking, and engaging with your emails—so you know what’s working and what’s not. Send more for less With one of the most generous free plans out there, you can send up to 15,000 emails/month to 2,500 people—without spending a dime. Made for everyone Whether you're just starting out or already have a growing list, Sender gives you the tools to level up—without needing to be a marketing pro.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 252

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 9.3/10 (Category avg: 8.5/10)
- **Analytics:** 9.2/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Sender.net](https://www.g2.com/sellers/sender-net)
- **Company Website:** https://www.sender.net
- **Year Founded:** 2012
- **HQ Location:** Vilnius, LT
- **Twitter:** @SenderNet (278 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10851885/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Director
  - **Top Industries:** Real Estate, Computer Software
  - **Company Size:** 64% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (161 reviews)
- Helpful (107 reviews)
- Automation (97 reviews)
- Customer Support (95 reviews)
- Simple (95 reviews)

**Cons:**

- Limited Templates (80 reviews)
- Template Limitations (74 reviews)
- Template Issues (67 reviews)
- Limited Features (49 reviews)
- Limited Customization (47 reviews)

  ### 19. [MailerLite](https://www.g2.com/products/mailerlite/reviews)
  MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize your expertise with 0% commission  Sell newsletters, digital products, and 1-1 or group bookings without giving us a cut of your revenue. Kick the "Frankenstein" tech stack to the curb; manage your high-ticket coaching, scheduling, and payments natively in one place. You can even integrate your ecommerce store to track sales and turn subscribers into customers. Automate the client journey Explode engagement with multi-trigger automations and segmentation. With Bookings, you can automate the entire nurture process—from calendar syncing (Google/Outlook) to triggering tailored email sequences the moment a session is booked. Use Deliver by Timezone to ensure your messages land exactly when clients are most likely to open them. Data you can make decisions with  Get full visibility with reports on clicks, opens, and revenue. Nerd out with A/B and multivariate testing on emails and landing pages to find winning combos and improve performance with every test. Try everything MailerLite has to offer with a 14-day free trial. Our award-winning support team is here to help!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,083

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [MailerLite](https://www.g2.com/sellers/mailerlite)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @mailerlite (8,724 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mailerlite-international/ (164 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Writing and Editing
  - **Company Size:** 91% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (70 reviews)
- Customer Support (61 reviews)
- Helpful (32 reviews)
- Affordable (31 reviews)
- Features (30 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Difficulty (17 reviews)
- Missing Features (17 reviews)
- Poor Customer Support (17 reviews)
- Email Issues (15 reviews)

  ### 20. [GetResponse](https://www.g2.com/products/getresponse/reviews)
  GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerce brands, we make it easier to launch campaigns, drive revenue, and keep customers coming back – all in one affordable, scalable platform. No send limits. No rented reach. Just owned growth that scales.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,094

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** https://www.getresponse.com/
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse (54,336 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 78% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (58 reviews)
- Helpful (39 reviews)
- Features (34 reviews)
- Email Marketing (32 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (16 reviews)
- Missing Features (16 reviews)
- Limited Features (14 reviews)
- Pricing Issues (13 reviews)

  ### 21. [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews)
  Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance. Available as both a web-based and mobile application, Zoho Campaigns integrates with other applications in your existing software ecosystem, aligning effortlessly with your workflow. Rest assured that by using Zoho Campaigns, you can communicate with your customers worry-free, as our platform ensures full compliance with email marketing laws and regulations. With our robust feature, dedicated customer support, and competitive pricing, we have enabled thousands of businesses worldwide to connect, engage, and expand their audience. Join the ranks of our satisfied users, including Zoho itself, and harness the power of Zoho Campaigns for your email marketing needs. To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 949

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Integrations:** 8.5/10 (Category avg: 8.5/10)
- **Analytics:** 8.6/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,047 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 79% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (33 reviews)
- Automation (24 reviews)
- Email Marketing (20 reviews)
- Automation AI (17 reviews)
- CRM Integration (16 reviews)

**Cons:**

- Limited Features (18 reviews)
- Template Limitations (14 reviews)
- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Outdated Design (10 reviews)

  ### 22. [Designmodo Postcards](https://www.g2.com/products/designmodo-postcards/reviews)
  Postcards is an intuitive drag-and-drop tool that includes more than 100 components to help you create custom emails for your subscribers faster than ever before. Using Postcards you can create a different type of emails: promotional, E-Commerce, news, transactional, and more. With Postcards you will create amazing email newsletters in minutes. ⚡️ Online editor, project manager, responsive, unlimited... 😲


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 86

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 9.2/10 (Category avg: 8.5/10)
- **Analytics:** 8.3/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.1/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Designmodo](https://www.g2.com/sellers/designmodo)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **Twitter:** @Designmodo (189,444 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1606608/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 75% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Drag (3 reviews)
- Flexibility (3 reviews)
- Templates (3 reviews)
- Affordable (2 reviews)

**Cons:**

- Complexity (2 reviews)
- Limited Templates (2 reviews)
- Dashboard Issues (1 reviews)
- Email Management (1 reviews)
- Lack of Integrations (1 reviews)

  ### 23. [SendPulse](https://www.g2.com/products/sendpulse/reviews)
  SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, and WhatsApp chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS. No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while paid subscriptions start at just $9.85 per month.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 679

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Integrations:** 8.4/10 (Category avg: 8.5/10)
- **Analytics:** 9.1/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [SendPulse](https://www.g2.com/sellers/sendpulse)
- **Year Founded:** 2015
- **HQ Location:** New York
- **Twitter:** @SendPulseCom (2,198 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9359878/ (184 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 90% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (61 reviews)
- Automation (41 reviews)
- Easy Setup (34 reviews)
- Customer Support (33 reviews)
- Features (33 reviews)

**Cons:**

- Missing Features (26 reviews)
- Limited Features (18 reviews)
- Learning Curve (17 reviews)
- Limited Options (17 reviews)
- Expensive (16 reviews)

  ### 24. [Benchmark Email](https://www.g2.com/products/benchmark-email/reviews)
  Benchmark Email makes it easy to create professional email campaigns, grow your contact list, and see what's working. For 20+ years, we've helped marketers send great emails without fighting complex software. Here's what you get: - Drag-and-Drop Email Builder: Design mobile-responsive emails without coding. Pick a readymade template or start from scratch, then customize with content blocks, columns, and saved blocks you can reuse. - Sign-Up Forms: Build branded sign-up forms and embed them on any website, or set them up as popups. New contacts get assigned to the right lists automatically. - Smart Text and AI Images: Expand copy, adjust tone, fix grammar, and generate images from a prompt to speed up campaign creation. - Contact Management: Organize contacts with tags, custom fields, and segmentation. Filter by interests, engagement, or behavior and send targeted campaigns in a few clicks. - Multi-User Access: Add teammates and assign roles to keep campaigns organized without giving up control of your account. - Email Scheduling: Schedule campaigns in advance so your messages reach contacts at the right time. - Reports and Real-Time Activity: Track opens, clicks, and bounces per campaign. See engagement as it happens and review 30/60/90-day trends. - Real Human Support: Get help from real people, not bots. Email marketing experts are available 24/7 via live chat, phone, and email. Every plan includes every feature. No add-ons, no surprises.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 108

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Integrations:** 7.4/10 (Category avg: 8.5/10)
- **Analytics:** 8.9/10 (Category avg: 8.3/10)
- **Shareable Link:** 8.9/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Polaris Software](https://www.g2.com/sellers/polaris-software)
- **Company Website:** https://polaris.benchmarkemail.com/
- **Year Founded:** 2004
- **HQ Location:** St. Louis, MO
- **Twitter:** @BenchmarkEmail (17,272 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/834284/ (118 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 72% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Features (7 reviews)
- User Interface (7 reviews)
- Customer Support (6 reviews)
- Simple (6 reviews)

**Cons:**

- Expensive (5 reviews)
- Email Management (4 reviews)
- Limited Features (3 reviews)
- Email Issues (2 reviews)
- Error Handling (2 reviews)

  ### 25. [TOPOL.io](https://www.g2.com/products/topol-io/reviews)
  Topol is a white-label, embeddable email editor that allows SaaS platforms to offer production-ready email creation without building or maintaining complex email infrastructure. It is built for software companies that need email design and template creation inside their own product, i.e. CRMs, marketing automation tools, ecommerce platforms, customer portals, and any app that sends branded customer communications. With the Plugin, you can embed a full drag-and-drop editor directly into your UI, tailor it to your use case, and keep the experience consistent with your product and brand. Topol users can assemble responsive layouts with reusable content blocks and prebuilt templates, while admins can enforce guardrails such as locked sections, approved modules, or brand-safe components. The editor outputs clean, reliable HTML and JSON that holds up across major inboxes and devices (e.g., Gmail, Outlook), reducing rendering issues, support requests, and the need for constant developer involvement when content changes. Topol Plugin is a practical choice when you want to ship an “email designer” feature fast, without taking on the long-term cost of building and maintaining your own editor, template system, and cross-client compatibility logic. It supports workflows where non-technical users (marketers, support teams, account managers, or customers) create emails, while developers stay focused on core product work. In addition to the embeddable Plugin, Topol also offers a standalone web application (Topol PRO) for teams who want to design marketing-style emails and manage templates without embedding the editor into another product. Many companies use Topol PRO internally, and use Topol Plugin to deliver the same polished editing experience to their own customers. Whether you’re adding email template creation to your platform, standardizing brand-consistent communications, or enabling self-serve email design for users, Topol helps you deliver a professional result with significantly less engineering overhead.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.5/10)
- **Analytics:** 6.7/10 (Category avg: 8.3/10)
- **Shareable Link:** 9.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [TOPOL.io](https://www.g2.com/sellers/topol-io-d820a953-05bc-417e-b171-94f99efe1591)
- **Year Founded:** 2017
- **HQ Location:** Prague
- **Twitter:** @topol_io (125 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/topol-io/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 94% Small-Business, 6% Mid-Market




## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Email Marketing Software](https://www.g2.com/categories/email-marketing)
- [Transactional Email Software](https://www.g2.com/categories/transactional-email)
- [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)
- [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)
- [Personalization Software](https://www.g2.com/categories/personalization)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Email Template Builder Software

### What is Email Template Builder Software?

The evolution of email marketing has been tremendous, from cold to highly targeted email communications to achieve greater customer engagement. Email marketing is one of the most effective approaches for generating and nurturing leads. Email marketers have been constantly adapting to advances in the technology landscape and quality is replacing quantity as a strategic approach to email marketing.

Considering the number of email users, email marketing is seen as a significant tool to build brand awareness and reach out to prospective customers. Email template builder software allows users to create professional and responsive emails easily and quickly. Marketers leverage these tools to design compelling and attractive emails and newsletters in no time, enabling them to add a personalized touch to their communications. Email design is a very impactful component of email marketing. A well-designed email is bound to get more subscriber engagement and higher click-through rates and sales.

Key Benefits of Email Template Builder Software

- Improves customer experiences through personalized email design and content
- Helps build strong brand awareness and valuable relationships
- Drives customer engagement and attention resulting in higher click-through rates

### Why Use Email Template Builder Software?

**Fast and convenient —** Email template builder software has a set of premade templates and designs that are customized as per needs by adding or removing buttons, blocks with images, text, and using colors that represent the brand. This helps marketers create engaging email campaigns easily.

**Save time and effort in email production —** It reduces email production time with the usage of smart design tools, review and approval features, and direct integrations. It provides easy-to-use drag and drop functionality to create beautifully designed templates.

**Improved reader experience —** The software enriches reader experience with pleasantly designed animated visuals and interactive elements. Email template builder software helps marketers make attractive and engaging designs easy and quick with customizable text, graphics, and colors.

**Email campaigns —** Professionally designed templates and drag-and-drop features to put an email together with ease and within moments is helping marketers focus more on their marketing campaign strategy; the ability to optimize email campaigns as per engagement rates is driving success.

**Achieve improved metrics —** Email template builder software helps build engaging email templates that drive higher click-through rates, conversion rates, subscribers, etc. Furthermore, the software helps email marketers strategize and plan their future campaigns well.

**Online tools —** Users do not need to install any additional tools because the email template builder software autosaves sessions, allows them to come back to templates and reuse or edit them at any time. They have premade blocks and templates that are modified as per needs.

### Who Uses Email Template Builder Software?

**Marketing teams —** Marketing teams work together to create a successful marketing email campaign. Using email template builder software, helps them create simple and intuitive email templates which are personalized and engaging. They enable marketers to improve customer experience and enhance brand awareness.

**Email marketing agencies —** Email marketing agencies help businesses drive leads and generate revenue. They help businesses build, develop, launch, and manage a custom email marketing strategy. Email marketing agencies employ email template builder software to create compelling and valuable professional emails for their client’s campaigns. Email template builder software enables agencies to easily build attention-grabbing, responsive emails that drive more convenient and faster results.

### Kinds of Email Template Builder Software

There are two types of template builders; drag-and-drop and HTML based. Some email template builder software provides both the functionalities.

**Drag-and-drop email template builder —** Drag-and-drop email template builder software helps marketers create an email template using what you see is what you get (WYSIWYG) editors. Users do not need coding knowledge to use this feature.

**HTML-based email template builder —** HTML code-based email template builder allows users to build up an email template from scratch with coding.

### Email Template Builder Software Features

**Built-in email blocks —** This feature offers premade or ready-to-go email templates and themes. Users just need to drag and drop the content block in the email layout, add text, colors, etc.

**Code and build —** Code and build feature allows users to create their own email templates from scratch using HTML or in one of the newly emerged, email-specific markup languages like MJML.

**Drag-and-drop editor —** Drag-and-drop feature allows the creation of email template designs with the ease of WYSIWYG editors. Users are enabled to drop images directly from the desktop, clone, and rearrange everything quickly.

**Text and themes —** This feature allows users to edit text and themes on email templates.

**Images —** Image feature allows users to organize their digital assets like images, logos, and GIFs in a library. Thus, this feature provides the users the ability to access stock images for use in emails.

**Proofing —** Email template builder software offers email proofing tools.

[**Analytics**](https://www.g2.com/categories/email-template-builder/f/analytics) **—** The software provides built-in analytics reporting features that allow users to see how their campaigns perform through metrics like open rates, click-through rates, unsubscribes, etc. It helps marketers measure their email marketing campaign efforts.

[**Identifies potential Issues**](https://www.g2.com/categories/email-template-builder/f/issues) **—** The software allows users to identify potential issues that would stop their emails from being sent.

**Import HTML email code —** Email template builder software allows users to recreate designs. It imports the HTML code to the email generator and automatically turns it into a responsive email template.

**Mobile responsiveness —** The software allows users to have a test preview of the email across multiple environments and mobile devices. It enables users to have a view of exactly what their customers see.

**A/B testing —** Email template builder software allows users to test different email templates against each other while experimenting with new formats. Marketers usually run A/B tests with emails to improve open rates and click throughs.

Other email template builder software features: [All-In-One Marketing Platform](https://www.g2.com/categories/email-template-builder/f/all-in-one-marketing-platform), and [Standalone Capabilities](https://www.g2.com/categories/email-template-builder/f/standalone).

### Trends Related to Email Template Builder Software

Email marketing has only grown exponentially and is today considered an asset to all businesses—regardless of their size. Marketing products or services by email is a fast, flexible, and cost-effective way of reaching prospects. Companies leverage email template builder tools to help marketers create professional email templates without needing the help of a designer. This also helps marketers focus more on their audience, content and campaigns. The following are some of the trends in email design:

**More focus on personalization and dynamic content —** Email marketers are using artificial intelligence (AI) and machine learning (ML) features to help scale their campaigns. The application of AI is helping email marketers to effectively create experiences that speak to customer’s interests, behaviors, intentions, motivations, etc.

**Interactive email experiences —** Adoption of interactive email features are trending as content and design functionality emerges natively within email platforms to allow email marketers to more easily integrate them into daily campaigns.

**Utilizing live content —** Live content is a huge factor influencing email marketing. Embedding real-time countdown clocks (e.g., end of sale date), up-to-date weather information and forecasts, live scores and medal tallies, and current inventory data are a good way to engage users.

**Animation, GIFs, or CSS animation —** Engaging and exciting design elements are becoming more and more prevalent. It grabs quick attention and drives engagement.

**AMP for email —** This technology allows email marketers to embed interactive and live content and is of top priority for email marketers. It allows users to create interactive, interesting, and engaging emails and refreshes email content in real time, thus, preventing users from sending correction emails.

### Software and Services Related to Email Template Builder Software

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software allows users to streamline, automate, and measure workflows across multiple channels like email, web, social, text etc. Email template builder software can integrate with marketing automation software to support email marketing campaigns. These tools enable users with a drag-and-drop builder that is used to create highly-engaging emails, automate workflows, and segment users.

[**Email marketing software**](https://www.g2.com/categories/email-marketing) **—** Email marketing software helps marketers send a commercial message to a set of people via email. Email marketing tools have an easy drag-and-drop email builder, autoresponders, contact list management, and simple tracking for analytics. In order to design compelling and attractive emails, users can opt for an email template builder feature along with their email marketing software.

[**Email marketing services**](https://www.g2.com/categories/email-marketing-services) **—** Email marketing is the creation and facilitation of marketing campaigns that are sent via email, usually to a set of people. Email marketing services help businesses acquire new customers and retain the existing ones. These services are provided by agencies with expertise in customer engagement and lead generation for businesses. In order to run effective email campaigns, these agencies use email template builder software to create strong and responsive emails around the brand.