G2

Verified User in Commercial Real Estate

Small-Business (50 or fewer emp.)

11/6/2026

"Campaign Monitor Makes Targeted Real Estate Email Outreach Fast and Reliable"

4.5/5

What do you like best about Campaign Monitor?

As the Operations Coordinator at Peakview Commercial Properties, I bounce between listing updates, broker lead follow-ups and document sharing every day. I test lots of SaaS tools, and Campaign Monitor is what I lean on to send market updates, property flyers and open house notices to investors, tenant prospects and our broker network. Before I started using it, I sent everything from Outlook and scribbled notes in a shared Excel sheet. I had no easy way to sort contacts by property type, and I could never tell if anyone actually read my messages. Earlier this quarter, we rolled out a warehouse space offering with our brokerage partner, Summit Realty Group. Back then, I sent that blast out to my entire contact list. People shopping for office suites got the warehouse flyer, and I got a pile of frustrated messages saying our emails were irrelevant clutter. Campaign Monitor’s list segmentation fixes that pain for me.

What I find most practical is how simple it is to build clean, branded real estate emails and lock in targeted send lists. I can tag contacts by what they are hunting for — industrial warehouse, retail space or office buildout. When we have a new listing or quarterly market snapshot, only the matching group gets the note. I can also check who opened the email and clicked the property link right inside the dashboard. Before this tool, I was totally blind after hitting send. I once shared a prime retail listing alert with Summit Realty Group and assumed they received it, but it went straight into their spam folder. That space was leased by another party before they even knew it existed. Now I can quickly spot contacts with zero engagement and circle back separately.

I also love how quickly I can pull a quick overview for our lead broker. They just want to see basic open and click numbers, and I don’t have to stitch together messy spreadsheets to get it. Our team is only 11–50 people, and we don’t have a dedicated marketing person. Campaign Monitor won’t replace the other tools I use for lead tracking and analytics, but it makes our client outreach far more reliable. It cuts down on those annoying mis-targeted emails, takes the guesswork out of follow-ups, and frees up my time to coordinate property documents and support our brokers. Review collected by and hosted on G2.com.

What do you dislike about Campaign Monitor?

What grates on me most is just how unreliable its contact sync is with our lead database. I was hoping prospect preferences, target property types and lead progression status would sync over seamlessly, so my email segments stay up to date without constant manual intervention. A while back, we were pushing a brand-new industrial warehouse listing together with our partner Summit Realty Group. My plan was simple: grab every investor and tenant prospect actively searching for industrial space and feed them straight into a Campaign Monitor campaign. Much to my disappointment, the integration only carries across basic contact names and email addresses. None of my custom labels — things like “industrial investor”, “tenant looking for 5-year lease” or “prior site tour lead” — move over at all. That left me no choice but to pull a full contact export, strip out redundant columns, fix messy formatting and re-import the list by hand. I was swamped that afternoon, deep in sorting and finalizing lease paperwork for a separate retail property deal, and I missed a small subset of qualified investors on the list. Those prospects never received the warehouse listing alert, and the property got locked under contract before they even knew it hit the market.

I also find its reporting framework pretty restrictive when our brokers need to review outreach results. Our brokerage team regularly wants to see how engagement breaks down by lead origin, whether the lead came from Summit Realty referrals, our website inquiry form, or direct cold outreach. I make a point of tagging every contact as they enter the system, but Campaign Monitor’s built-in reporting doesn’t let me cross-compare these groups in one view. Last month, I sent our quarterly office market trend update to our full prospect pool. To work out which lead source generated the highest open and click rates, I had to download two separate CSV exports: one with campaign engagement data, and another contact roster with my source tags. I then spent ages matching each email address line by line inside Excel. It’s such tedious work, and it’s easy to make a careless error when I’m simultaneously updating online property listings, sorting shared deal files, and fixing access problems for our brokers. Review collected by and hosted on G2.com.

What problems is Campaign Monitor solving and how is that benefiting you?

Before I brought Campaign Monitor into our workflow at Peakview Commercial Properties, all of our prospect and broker communications went out through regular Outlook, paired with a jumbled spreadsheet to log who I’d reached out to. As the Operations Coordinator, I split my time between managing property listings, organizing deal documents, and supporting our brokers with lead follow-up tasks. Relying on that manual setup created avoidable missteps that hurt our opportunities. Earlier this quarter, we shared a new industrial warehouse listing in partnership with Summit Realty Group. I sent the notice to my entire contact roster without filtering, so prospects searching for office or retail spaces also got the warehouse flyer. I received multiple frustrated replies, with several long-term contacts saying our messages were becoming spam they’d rather ignore. This is exactly the headache Campaign Monitor helps me avoid.

One of its biggest wins is the ability to build targeted contact groups for every email send. I can tag prospects by what kind of commercial space they are pursuing, whether they are investors, tenant representatives or collaborating brokers. Whenever we launch a new listing, share market trend reports or announce upcoming property tours, I only send the message to the relevant audience. I can also schedule sends ahead of time and pull up real-time engagement data right on the dashboard. Back before this tool, I had zero visibility after hitting send. I once sent out an alert for a prime retail space and assumed Summit Realty Group had received it, yet the message landed in their spam folder. That space was leased to another party before they ever learned about the listing. Now I can quickly identify contacts who haven’t opened the email and follow up individually.

I also value how simple it is to pull quick outreach snapshots for our lead broker. They often want a fast read on open rates and link clicks, and I don’t need to merge multiple spreadsheets or cross-reference separate lead logs to get these basic insights. Our team only has 11–50 employees, and we don’t have a dedicated marketing specialist to take this work off my hands. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite