Best Display Advertising Software - Page 2

How Many Display Advertising Software Products Does G2 Track?

Total Products under this Category: 224

Category Stats (Sep 2026)

  • Average Rating: 4.24/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: RichAds (+6.0%) - Among all products in this category, RichAds recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Display Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 15,100+ Authentic Reviews
  • 224+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Display Advertising Software

G2 Grid® for Display Advertising Software plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, AdRoll, AdRoll ABM (Formerly RollWorks), Quantcast Platform, LocaliQ, Realize, and Facebook for Business.

Underlying data: [Grid® JSON](https://www.g2.com/categories/display-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=quantcast-platform&focus%5B%5D=localiq&focus%5B%5D=taboola-realize&focus%5B%5D=facebook-for-business)

Influ2

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

Average Rating: 4.6/5.0

Total Reviews: 161

How Do G2 Users Rate Influ2?

  • Close Ecosystem API: 7.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Influ2?

  • Seller: Influ2
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
  • Twitter: @influ2_on
    381 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Medium, 18% Large

What Do G2 Reviewers Say About Influ2?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive and helpful customer support of Influ2, enhancing their campaign creation and analysis experience.
  • Users value Influ2's hyper-personalized targeting, enhancing engagement with key decision-makers and improving campaign performance.
  • Users commend the ease of use of Influ2, highlighting its intuitive interface and seamless onboarding experience.
  • Users highly value the individual targeting capabilities of Influ2, enhancing the effectiveness of their ABM strategies.
  • Users value the customer engagement insights from Influ2, enhancing alignment between marketing and sales for effective campaigns.
Cons
  • Users face ad issues with confusing approval processes and limited benchmarking options against other platforms.
  • Users express concerns about the limited reporting capabilities, which hinder effective campaign planning and attribution.
  • Users face ad management issues due to limited ad group space and a need for better match rate visibility.
  • Users find the complex setup of Influ2 challenging, although support is adequate for onboarding and implementation.
  • Users find limited ad group space a challenge, affecting their overall experience and engagement analytics.

What Are Recent G2 Reviews of Influ2?

What Are G2 Users Discussing About Influ2?

Bannerflow

Bannerflow is a Creative Automation Platform designed to assist modern marketing teams in producing high-performing content more efficiently while maintaining quality and brand consistency. This innovative software solution addresses the challenges faced by marketers in today's fast-paced digital landscape, where the demand for engaging and personalized content is ever-increasing. Targeted primarily at marketing teams and creative professionals, Bannerflow streamlines creative workflows and automates repetitive production tasks, allowing users to focus on strategy and creativity rather than getting bogged down by manual processes. The platform is particularly beneficial for organizations that require the rapid production of diverse digital assets across multiple channels, including display ads, social media, video content, and more. By integrating real-time data into the creative process, Bannerflow empowers teams to make informed decisions that enhance the effectiveness of their campaigns. One of the standout features of Bannerflow is its support for a wide array of digital ad formats. This versatility enables marketers to create personalized and channel-specific campaigns with ease, which can lead to higher engagement rates and improved return on investment (ROI). The platform also facilitates dynamic creative optimization (DCO), allowing users to tailor their messaging based on audience insights and performance metrics. This capability not only enhances the relevance of the content but also ensures that it resonates with the target audience, driving better results. In addition to its robust feature set, Bannerflow emphasizes the importance of brand consistency across all marketing channels. By providing tools that allow for easy collaboration and version control, teams can ensure that their creative outputs align with established brand guidelines. This focus on consistency helps to build trust and recognition among consumers, further amplifying the impact of marketing efforts. Overall, Bannerflow stands out in the creative automation category by combining efficiency with creativity. Its ability to transform complex workflows into streamlined processes, coupled with its emphasis on data-driven decision-making, positions it as a valuable asset for marketing teams looking to enhance their content production capabilities while driving growth.

Average Rating: 4.5/5.0

Total Reviews: 191

How Do G2 Users Rate Bannerflow?

  • Close Ecosystem API: 7.3/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Bannerflow?

  • Seller: Bannerflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Stockholm
  • Twitter: @BannerFlow
    610 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    153 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Graphic Designer
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 46% Medium, 30% Large

What Do G2 Reviewers Say About Bannerflow?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding collaboration capabilities of Bannerflow, enhancing productivity and streamlining workflows across teams.
  • Users love the creative freedom that Bannerflow offers, enabling them to design professional banners effortlessly across platforms.
  • Users praise the excellent customer support of Bannerflow, noting their professionalism and commitment to efficiency.
  • Users value the design quality of Bannerflow, creating professional and personalized banners seamlessly across multiple platforms.
  • Users commend Bannerflow for its efficiency, enhancing collaboration and streamlining workflows for increased productivity.
Cons
  • Users find the learning curve steep, struggling with complex features and limited templates for effective banner creation.
  • Users find the limited templates in Bannerflow restrictive, hindering creativity and complicating the design process.
  • Users find the training difficulty in Bannerflow high, requiring significant time and skills to master its features.
  • Users feel overwhelmed by the complexity of Bannerflow, finding it challenging to master its various features.
  • Users feel highly restricted by the limited customization options in Bannerflow, affecting their design flexibility.

What Are Recent G2 Reviews of Bannerflow?

What Are G2 Users Discussing About Bannerflow?

Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

Average Rating: 4.8/5.0

Total Reviews: 27

How Do G2 Users Rate Connect?

  • Close Ecosystem API: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Display Functionality: 9.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Connect?

  • Seller: Bridge
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Paramus, US
  • LinkedIn® Page: www.linkedin.com
    199 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 52% Small, 22% Large

What Do G2 Reviewers Say About Connect?

AI-generated summary from verified user reviews

Pros
  • Users praise the fantastic ease of use of Connect, which simplifies daily operations and setup processes.
  • Users value the effective audience targeting of Connect, greatly enhancing the impact of their marketing campaigns.
  • Users appreciate the seamless and intuitive campaign management of Connect, streamlining workflows and enhancing marketing effectiveness.
  • Users praise the prompt and clear customer support of Connect, enhancing their overall experience and success.
  • Users highlight the easy setup process of Connect, making transitions and daily operations smooth and efficient.
Cons
  • Users find the lack of clarity in reports frustrating, complicating the ability to distinguish tactics and share results.
  • Users find the reporting process frustrating, wishing for automated, simple, and customizable reports for client sharing.
  • Users express frustration with reporting issues, finding report creation slow and challenging to share with clients.
  • Users find it challenging to build accurate audiences, requiring time-consuming efforts and better intuitive support.
  • Users find it challenging to effectively utilize audience targeting, often facing difficulties in building and pulling the right audiences.

What Are Recent G2 Reviews of Connect?

Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.

Average Rating: 4.5/5.0

Total Reviews: 130

How Do G2 Users Rate Teikametrics?

  • Close Ecosystem API: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.6/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Teikametrics?

  • Seller: Teikametrics
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Boston, MA
  • Twitter: @Teikametrics
    2,173 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    180 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 73% Small, 21% Medium

What Do G2 Reviewers Say About Teikametrics?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Teikametrics, appreciating its intuitive interface and quick access to marketplace performance.
  • Users commend the efficiency of campaign management with Teikametrics, noting significant improvements in performance and time-saving capabilities.
  • Users highlight the cutting-edge AI tools of Teikametrics, enhancing bidding efficiency and maximizing ROI effortlessly.
  • Users value the automation features of Teikametrics, enhancing efficiency and allowing focus on strategic growth opportunities.
  • Users commend Teikametrics for its responsive customer support, ensuring assistance for any platform-related issues swiftly.
Cons
  • Users find the pricing of Teikametrics to be expensive, causing some frustration with billing processes despite support assistance.
  • Users experience data inaccuracy due to delays and limited access, impacting decision-making and report effectiveness.
  • Users experience a 2-day data delay and limited DSP report access, hindering real-time analysis and adjustments.
  • Users face a difficult learning curve with Teikametrics, particularly when using the self-service option for certain functions.
  • Users face a learning curve with Teikametrics, requiring time and patience to fully grasp its functions.

What Are Recent G2 Reviews of Teikametrics?

What Are G2 Users Discussing About Teikametrics?

DemandScience

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

Average Rating: 4.4/5.0

Total Reviews: 740

How Do G2 Users Rate DemandScience?

  • Close Ecosystem API: 8.7/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 9.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.3/10)

Who Is the Company Behind DemandScience?

  • Seller: DemandScience
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Greater Boston, US
  • Twitter: @DemandScience
    305 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    951 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Medium, 23% Large

What Do G2 Reviewers Say About DemandScience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of DemandScience, highlighting effortless navigation and seamless access to actionable data.
  • Users commend the helpful support provided by DemandScience, enhancing their overall experience and success on the platform.
  • Users commend the excellent customer support from DemandScience, highlighting its significant impact on their success.
  • Users value the automated lead delivery and quality of leads provided by DemandScience, enhancing their marketing efficiency.
  • Users praise the exceptional usability and features of DemandScience, enabling effortless navigation and targeted customer engagement.
Cons
  • Users face a definite learning curve with DemandScience, though the UI and tutorials are improving over time.
  • Users are frustrated by the missing customization features, limiting flexibility and complicating tool selection and campaign management.
  • Users find DemandScience not intuitive, citing difficulty with integration and a confusing user interface.
  • Users express dissatisfaction with poor lead quality, noting outdated leads and unresponsive contacts from DemandScience.
  • Users find the lead quality in the LATAM region lacking, noting outdated and unresponsive leads as a concern.

What Are Recent G2 Reviews of DemandScience?

What Are G2 Users Discussing About DemandScience?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Close Ecosystem API: 7.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • Twitter: @viant_tech
    2,996 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Viant Technology, which enhances their overall experience.
  • Users find Viant Technology's platform to have exceptional ease of use, facilitating effortless campaign management and support.
  • Users commend the easy setup of Viant Technology, enabling quick campaign launches and effortless adjustments.
  • Users find Viant Technology’s platform offers setup ease, allowing quick campaign launches and adjustments with excellent support.
  • Users appreciate the quick and helpful support team at Viant Technology, enhancing their overall experience with the platform.
Cons
  • Users find the limited reporting options frustrating, making navigation and data access unnecessarily complicated.
  • Users find reporting limitations frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately.
  • Users find the complex reporting challenging, hindering their ability to easily access campaign metrics and insights.
  • Users face editing difficulties, finding bulk changes tedious and advanced features challenging to navigate effectively.
  • Users struggle with a steep learning curve in navigating Viant Technology's complex interface and advanced features.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enjoying intuitive features and seamless navigation.
  • Users commend Zeta Marketing Platform for its exceptional customer support, ensuring smooth collaboration and efficient problem resolution.
  • Users commend the intuitive interface and comprehensive features of Zeta Marketing Platform for efficient campaign management.
  • Users appreciate the intuitive interface and efficient tools of Zeta Marketing Platform, enhancing their campaign building experience.
  • Users benefit from improved performance results with quick campaign management and effective email strategies on Zeta.
Cons
  • Users find the learning curve challenging, finding the dynamic personalization features complicated and overwhelming for newcomers.
  • Users experience slow loading speeds and poor search functionality, complicating campaign management and audience comparison.
  • Users find the missing features of Zeta Marketing Platform limit its usability and overall experience.
  • Users find the complex usability of Zeta Marketing Platform to be overwhelming and challenging, especially for newcomers.
  • Users find the Zeta Marketing Platform's poor usability due to its complex and outdated interface, hindering effective navigation.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

Celtra

Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

Average Rating: 4.4/5.0

Total Reviews: 366

How Do G2 Users Rate Celtra?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Celtra?

  • Seller: Celtra
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Massachusetts
  • Twitter: @celtra
    4,349 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Designer
  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Celtra?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficiency improvement with Celtra, allowing rapid creation of diverse designs from a single template.
  • Users value the collaboration tools in Celtra that enhance alignment and efficiency among cross-functional teams.
  • Users appreciate the creativity and efficiency of Celtra, generating high-quality designs quickly across varied formats.
  • Users appreciate the design quality of Celtra, enabling high-quality templates and efficient asset management effortlessly.
  • Users appreciate the ease of use in Celtra, allowing quick design variations and streamlined sharing with stakeholders.
Cons
  • Users find functionality limitations in Celtra, including project management issues and complex template setups affecting efficiency.
  • Users find limited features for smaller campaigns, leading to complexity and inefficiency in using Celtra.
  • Users find the setup complexity of Celtra challenging, especially for smaller projects and templates.
  • Users find the complex setup of Celtra challenging, especially for smaller projects and template management.
  • Users find the difficult setup of Celtra cumbersome, especially for smaller projects requiring extensive time and effort.

What Are Recent G2 Reviews of Celtra?

What Are G2 Users Discussing About Celtra?

N.Rich

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.

Average Rating: 4.7/5.0

Total Reviews: 114

How Do G2 Users Rate N.Rich?

  • Close Ecosystem API: 7.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.6/10)
  • Display Functionality: 9.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.3/10)

Who Is the Company Behind N.Rich?

  • Seller: N.Rich
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Helsinki, FI
  • Twitter: @NRICH_ABM
    15 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    130 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Hospital & Health Care
  • Company Size: 53% Medium, 33% Large

What Do G2 Reviewers Say About N.Rich?

AI-generated summary from verified user reviews

Pros
  • Users highlight the unmatched customer support at N.Rich, appreciating constant check-ins and personalized assistance.
  • Users appreciate the ease of use of N.Rich, enabling straightforward campaign setups and efficient user experience.
  • Users value the detailed analytics of N.Rich, which provide clear insights and enhance their ABM strategy effectively.
  • Users appreciate the ease of use and excellent support of N.Rich, facilitating quick campaign setup and learning.
  • Users value the easy setup of N.Rich, enabling quick campaign launches and immediate results.
Cons
  • Users find the targeting options somewhat limited, affecting effectiveness for smaller campaigns and specific account analytics.
  • Users note a learning curve with N.Rich, requiring time and effort before experiencing its full benefits.
  • Users experience limited reporting capabilities with discrepancies between dashboard data and exported results, causing confusion.

What Are Recent G2 Reviews of N.Rich?

What Are G2 Users Discussing About N.Rich?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 263

How Do G2 Users Rate Basis?

  • Close Ecosystem API: 7.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.6/10)
  • Display Functionality: 9.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • Twitter: @basisglobaltech
    4,732 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 64% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Basis, enjoying its intuitive navigation and helpful support for seamless integration.
  • Users appreciate the user-friendly interface of Basis, complemented by supportive account reps and helpful integrations.
  • Users appreciate the excellent reporting metrics and dimensions, promoting a clear understanding of the marketplace inventory.
  • Users value the exceptional customer support and extensive features offered by Basis, enhancing their overall experience.
  • Users highlight the exceptional customer support and valuable product offerings of Basis, enhancing their overall experience.
Cons
  • Users find the complex user interface of Basis outdated and challenging, making report generation inconvenient.
  • Users find the product complex, noting it isn't user-friendly for everyone, making it challenging to navigate.
  • Users find the system complex and not user-friendly, making it challenging for everyone to navigate effectively.
  • Users find the complex reporting process inconvenient, along with an outdated UI affecting overall usability.
  • Users find the complex usability of Basis challenging, making it difficult for a broader audience to navigate.

What Are Recent G2 Reviews of Basis?

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.

Average Rating: 3.4/5.0

Total Reviews: 24

How Do G2 Users Rate Epsilon Digital?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 6.5/10 (Category avg: 8.6/10)
  • Display Functionality: 7.6/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Epsilon Digital?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • Twitter: @EpsilonMktg
    6,474 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10,345 employees on LinkedIn®
  • Ownership: NYSE:ADS

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 52% Small, 28% Medium

What Do G2 Reviewers Say About Epsilon Digital?

AI-generated summary from verified user reviews

Pros
  • Users value the robust targeting capabilities of Epsilon Digital, enabling precise and personalized advertising campaigns.
  • Users praise the easy integrations of Epsilon Digital, enhancing personalized advertising with seamless data application.
  • Users value the robust analytics insights provided by Epsilon Digital, enhancing campaign performance through data-driven decisions.
  • Users value the precise audience targeting capabilities of Epsilon Digital, enhancing their personalized advertising campaigns significantly.
  • Users value the robust targeting capabilities of Epsilon Digital, enhancing their advertising campaigns with deep consumer insights.
Cons
  • Users find the difficult setup for Epsilon Digital frustrating, particularly during onboarding and third-party integration.
  • Users find that integration issues and onboarding can be challenging, requiring additional support for smooth implementation.
  • Users face limited visibility into data sources for audience solutions, impacting their ability to make informed decisions.
  • Users find the complex interface of Epsilon Digital overwhelming, particularly during the onboarding process for new users.
  • Users find Epsilon Digital's complex usability overwhelming, especially for new users adjusting to its extensive features.

What Are Recent G2 Reviews of Epsilon Digital?

What Are G2 Users Discussing About Epsilon Digital?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Close Ecosystem API: 7.2/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Display Functionality: 8.5/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • Twitter: @google
    31,899,995 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the integrated management of marketing tools within Google Marketing Platform, streamlining campaign tracking and performance analysis.
  • Users appreciate the unified campaign management of Google Marketing Platform, enabling smarter decisions and performance tracking in one place.
  • Users appreciate the ease of use of Google Marketing Platform, streamlining data and campaign management in one place.
  • Users value the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter decision-making.
  • Users appreciate the comprehensive performance tracking of Google Marketing Platform, enabling smarter marketing decisions through unified data.
Cons
  • Users find the complexity of the interface daunting, especially for beginners unfamiliar with marketing tools.
  • Users find the learning curve challenging, especially for beginners, making initial setup and navigation overwhelming.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for those new to analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the cost of Google Marketing Platform to be high, especially for smaller businesses with limited technical support.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Close Ecosystem API: 9.0/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • Twitter: @simpli_fi
    1,808 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users commend the accessible and helpful customer support of Simpli.fi, enhancing their overall experience and campaign success.
  • Users find Simpli.fi's platform incredibly easy to use, with helpful support enhancing their overall campaign management experience.
  • Users find Simpli.fi's supportive team highly accessible and helpful, enhancing their overall marketing experience significantly.
  • Users value the exceptionally helpful team of Simpli.fi, ensuring support and assistance throughout their campaigns.
  • Users value Simpli.fi's hyperlocal targeting capabilities, enhancing precision for franchise and multilocation client campaigns.
Cons
  • Users find Simpli.fi's pricing to be expensive and lacking clarity, making budgeting and planning more difficult.
  • Users dislike the extra fees and lack of pricing transparency, leading to unexpected charges and confusion.
  • Users express frustration over the lack of clarity in onboarding and pricing, impacting trust and overall experience.
  • Users express frustration with ad management issues, citing confusing onboarding and lack of transparency in pricing and reporting.
  • Users find the onboarding process overly complex, leading to confusion and a challenging learning curve for new users.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Average Rating: 4.1/5.0

Total Reviews: 373

How Do G2 Users Rate Innovid?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Innovid?

  • Seller: Mediaocean
  • Company Website:
  • Year Founded: 1967
  • HQ Location: New York, NY
  • Twitter: @TeamMediaocean
    9,812 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Coordinator, Social Media Strategist
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 43% Large, 42% Medium

What Do G2 Reviewers Say About Innovid?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Innovid, finding it simple and efficient for managing ad campaigns.
  • Users appreciate the intuitive and user-friendly interface of Innovid, enabling quick campaign setup and smooth navigation.
  • Users value the intuitive campaign management of Innovid, enabling efficient ad operations and seamless integration across platforms.
  • Users appreciate the intuitive interface of Innovid, making campaign management easy and organized across various platforms.
  • Users appreciate the intuitive interface of Innovid, making campaign management simple and efficient for daily tasks.
Cons
  • Users face a high learning curve with Innovid, finding initial setup and ongoing adjustments challenging and time-consuming.
  • Users face a steep learning curve with Innovid, complicating onboarding and leading to increased frustration and delays.
  • Users find Innovid to be time-consuming due to the lengthy learning curve and slow support response times.
  • Users find the time consumption of Innovid frustrating due to slow support responses and a steep learning curve.
  • Users find Innovid's inefficient asset uploading and complicated processes hinder effective campaign management.

What Are Recent G2 Reviews of Innovid?

What Are G2 Users Discussing About Innovid?

Vendasta AI Platform

From small agency to enterprise, Vendasta is the AI customer acquisition and engagement platform for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. That single platform covers the whole arc of the work. Find and close new clients, give each one a client portal carrying your brand, resell the products and services you sell from a built-in marketplace, and bill for all of it. Fewer tools to pay for, fewer logins for your clients, and one place to see what's working — instead of a CRM here, a marketing automation tool there, and a spreadsheet holding it together. Underneath sits the data local businesses actually run on: reputation management and review activity, local listings, social media and email marketing, website and campaign performance, and every customer conversation in a shared inbox. Because that data lives in one system rather than scattered across vendors, anything acting on it is working from real context. That's what makes the AI employees work. Vendasta turns complex data and instructions into easy-to-manage AI employees — AI agents configured for specific roles — that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. These AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it's lead capture, automating customer communication, or managing content, the AI employees have you covered. Vendasta is a SOC 2 Type 2 attested organization committed to maintaining strong security and data privacy standards. Visit our Trust Center at trust.vendasta.com to access security documentation, compliance certifications, and data privacy information.

Average Rating: 4.5/5.0

Total Reviews: 539

How Do G2 Users Rate Vendasta AI Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Vendasta AI Platform?

  • Seller: Vendasta
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Saskatchewan
  • Twitter: @Vendasta
    3,930 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    742 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Management Consulting
  • Company Size: 84% Small, 11% Medium

What Do G2 Reviewers Say About Vendasta AI Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support of Vendasta AI Platform, enhancing onboarding and ongoing assistance effectively.
  • Users appreciate the ease of use of the Vendasta AI Platform, which simplifies marketing tasks and enhances efficiency.
  • Users highly value the outstanding customer support from Vendasta, appreciating quick responses and a positive, validating attitude.
  • Users love the comprehensive tools and AI services within Vendasta AI Platform, streamlining their marketing and support needs.
  • Users value the time-saving efficiency of Vendasta AI, transforming manual tasks into automated solutions effortlessly.
Cons
  • Users face a challenging learning curve due to complex integrations and automations that hinder user experience.
  • Users find the limited features of Vendasta AI Platform restrict their usage and complicate the overall experience.
  • Users find the difficult learning curve challenging, often needing extensive support to navigate the platform effectively.
  • Users find missing features and limited capabilities hinder the Vendasta AI Platform's effectiveness and usability.
  • Users find the complexity of Vendasta AI Platform concerning, often struggling with setups and integrations impacting performance.

What Are Recent G2 Reviews of Vendasta AI Platform?

What Are G2 Users Discussing About Vendasta AI Platform?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024