Best Display Advertising Software - Page 2

How Many Display Advertising Software Products Does G2 Track?

Total Products under this Category: 298

Category Stats (Nov 2026)

  • Average Rating: 4.25/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: trafficpark.net · Pure CPA display advertising technology — top-of-funnel marketing, you pay only for approved sales (+15.63%) - Among all products in this category, trafficpark.net · Pure CPA display advertising technology — top-of-funnel marketing, you pay only for approved sales recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Display Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 22,000+ Authentic Reviews
  • 298+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Display Advertising Software

G2 Grid® for Display Advertising Software plotting products by satisfaction and market presence

Highlighted products: StackAdapt, Realize, AdRoll, The Trade Desk, AdRoll ABM (Formerly RollWorks), Quantcast Platform, LocaliQ, and PropellerAds.

Underlying data: [Grid® JSON](https://www.g2.com/categories/display-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=taboola-realize&focus%5B%5D=adroll&focus%5B%5D=the-trade-desk&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=quantcast-platform&focus%5B%5D=localiq&focus%5B%5D=propellerads)

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

How Do G2 Users Rate Basis?

  • Close Ecosystem API: 7.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.6/10)
  • Display Functionality: 9.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

Bannerflow

Bannerflow is a Creative Automation Platform designed to assist modern marketing teams in producing high-performing content more efficiently while maintaining quality and brand consistency. This innovative software solution addresses the challenges faced by marketers in today's fast-paced digital landscape, where the demand for engaging and personalized content is ever-increasing. Targeted primarily at marketing teams and creative professionals, Bannerflow streamlines creative workflows and automates repetitive production tasks, allowing users to focus on strategy and creativity rather than getting bogged down by manual processes. The platform is particularly beneficial for organizations that require the rapid production of diverse digital assets across multiple channels, including display ads, social media, video content, and more. By integrating real-time data into the creative process, Bannerflow empowers teams to make informed decisions that enhance the effectiveness of their campaigns. One of the standout features of Bannerflow is its support for a wide array of digital ad formats. This versatility enables marketers to create personalized and channel-specific campaigns with ease, which can lead to higher engagement rates and improved return on investment (ROI). The platform also facilitates dynamic creative optimization (DCO), allowing users to tailor their messaging based on audience insights and performance metrics. This capability not only enhances the relevance of the content but also ensures that it resonates with the target audience, driving better results. In addition to its robust feature set, Bannerflow emphasizes the importance of brand consistency across all marketing channels. By providing tools that allow for easy collaboration and version control, teams can ensure that their creative outputs align with established brand guidelines. This focus on consistency helps to build trust and recognition among consumers, further amplifying the impact of marketing efforts. Overall, Bannerflow stands out in the creative automation category by combining efficiency with creativity. Its ability to transform complex workflows into streamlined processes, coupled with its emphasis on data-driven decision-making, positions it as a valuable asset for marketing teams looking to enhance their content production capabilities while driving growth.

Average Rating: 4.5/5.0

Total Reviews: 191

How Do G2 Users Rate Bannerflow?

  • Close Ecosystem API: 7.3/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Bannerflow?

  • Seller: Bannerflow
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Stockholm
  • LinkedIn® Page: www.linkedin.com
    152 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Graphic Designer
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 46% Medium, 30% Large

What Do G2 Reviewers Say About Bannerflow?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding collaboration capabilities of Bannerflow, enhancing productivity and unifying teams seamlessly.
  • Users value the creative freedom Bannerflow offers for designing professional, personalized, and interactive ad banners effortlessly.
  • Users rave about the efficient customer support of Bannerflow, consistently providing professional assistance and commitment.
  • Users value the intuitive design quality of Bannerflow, enabling professional and personalized banners effortlessly across platforms.
  • Users value the efficiency of Bannerflow, optimizing workflows and collaboration seamlessly in a cloud-based environment.
Cons
  • Users find the learning curve steep, as advanced features require significant skills and time to master.
  • Users find the limited templates of Bannerflow restrictive and challenging, complicating the design process and learning curve.
  • Users find the training difficulty of Bannerflow quite high, requiring substantial time to master its advanced features.
  • Users find the complexity of Bannerflow overwhelming, as learning its numerous features can be quite challenging.
  • Users find the limited customization options in Bannerflow restrictive, affecting their design flexibility and creativity.

What Are Recent G2 Reviews of Bannerflow?

What Are G2 Users Discussing About Bannerflow?

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.

Average Rating: 4.3/5.0

Total Reviews: 310

How Do G2 Users Rate Fluency?

  • Close Ecosystem API: 6.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 7.0/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Fluency?

  • Seller: Fluency
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Burlington, Vermont
  • LinkedIn® Page: www.linkedin.com
    142 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Analyst, Marketing Manager
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 54% Medium, 24% Small

What Do G2 Reviewers Say About Fluency?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fluency, highlighting its quick setup and intuitive design for automation.
  • Users appreciate the efficiency of Fluency, enjoying quick automation that streamlines tasks and saves time.
  • Users appreciate the automation and organization of campaign management in Fluency, streamlining workflows effectively.
  • Users praise Fluency's exceptional customer support, highlighting its crucial role in their successful implementation journey.
  • Users value the convenient budget management features of Fluency, simplifying campaign oversight and enhancing efficiency.
Cons
  • Users experience a challenging learning curve with Fluency, often finding it difficult and frustrating to navigate the system.
  • Users find the steep learning curve of Fluency challenging, particularly with navigating functions and understanding terminology.
  • Users face persistent software bugs and connectivity issues, alongside inconsistent support affecting overall functionality and experience.
  • Users struggle with navigation issues, finding it challenging to locate settings and manage query results effectively.
  • Users face frequent error issues and inconvenient downtime, impacting workflow and overall satisfaction with Fluency.

What Are Recent G2 Reviews of Fluency?

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Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

Average Rating: 4.8/5.0

Total Reviews: 27

How Do G2 Users Rate Connect?

  • Close Ecosystem API: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Display Functionality: 9.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Connect?

  • Seller: Bridge
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Paramus, US
  • LinkedIn® Page: www.linkedin.com
    199 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 52% Small, 22% Large

What Do G2 Reviewers Say About Connect?

AI-generated summary from verified user reviews

Pros
  • Users find Connect's ease of use remarkable, facilitating swift onboarding and simplified marketing efforts for beginners.
  • Users value the effective audience targeting of Connect, which simplifies marketing and enhances customer engagement efforts.
  • Users value the seamless campaign management of Connect, simplifying workflows and enhancing efficiency through intuitive tracking.
  • Users commend the outstanding customer support of Connect, consistently appreciating quick responses and reliable assistance.
  • Users highly praise the seamless and easy setup of Connect, making onboarding a smooth and efficient process.
Cons
  • Users find the lack of clarity in reporting and tactics naming conventions to be frustrating and confusing.
  • Users face challenges with poor reporting, often finding the reporting dashboard confusing and lacking essential metrics.
  • Users find the reporting issues in Connect time-consuming and confusing, hindering their ability to access essential data.
  • Users find it challenging to build audiences effectively, leading to frustration and uncertainty about the software's ease of use.
  • Users find it challenging to build and target audiences, leading to frustration and a lengthy process.

What Are Recent G2 Reviews of Connect?

Amazon Display Ads

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Average Rating: 4.4/5.0

Total Reviews: 31

How Do G2 Users Rate Amazon Display Ads?

  • Close Ecosystem API: 7.9/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.6/10)
  • Display Functionality: 8.9/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Amazon Display Ads?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 56% Small, 34% Medium

What Do G2 Reviewers Say About Amazon Display Ads?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Amazon Display Ads, finding it convenient for enhancing product sales online.
  • Users commend the affordable pricing of Amazon Display Ads, appreciating the excellent service and hassle-free experience.
  • Users enjoy the user-friendly analytics interface of Amazon Display Ads, enabling personalized KPI tracking and data insights.
  • Users appreciate the cost-saving options of Amazon Display Ads, enjoying easy budget management for effective advertising.
  • Users appreciate the hassle-free and excellent service of Amazon Display Ads, showcasing a diverse range of affordable products.
Cons
  • Users find the reporting interface complex and feel the setup process could be simplified for better usability.
  • Users find the setup process complicated, suggesting it could be streamlined for better user experience.
  • Users find Amazon Display Ads expensive, suggesting that lower bidding costs would better suit e-commerce businesses.
  • Users find the setup process complicated, suggesting it could be simplified for a better experience.
  • Users express frustration over the dependency on the Amazon platform, limiting flexibility in their advertising strategies.

What Are Recent G2 Reviews of Amazon Display Ads?

What Are G2 Users Discussing About Amazon Display Ads?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Close Ecosystem API: 7.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.3/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®
  • Ownership: NASDAQ: DSP

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend Viant Technology for its fantastic customer support, enhancing their experience with the platform's capabilities.
  • Users appreciate the ease of use of Viant Technology, finding campaign setup and performance tracking straightforward.
  • Users value the easy setup of Viant Technology, enabling seamless campaign implementation and performance tracking.
  • Users value the setup ease of Viant Technology, finding it simple to implement campaigns and track performance.
  • Users commend the helpfulness of Viant's team, noting their responsiveness and expertise in enhancing campaign performance.
Cons
  • Users find the limited reporting abilities of Viant Technology frustrating, particularly when trying to track essential KPIs.
  • Users find the reporting limitations frustrating, especially the lack of clear KPIs and user-friendly navigation.
  • Users find the complex reporting of Viant Technology frustrating and lacking clarity compared to other ad platforms.
  • Users struggle with the editing difficulties in Viant Technology, finding bulk updates and workflows tedious and unintuitive.
  • Users find the steep learning curve frustrating, especially when trying to navigate advanced features and reporting.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Celtra

Celtra is an award-winning digital advertising creative operating system platform that helps brands, agencies, and media organizations unlock advertising performance. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

Average Rating: 4.4/5.0

Total Reviews: 366

How Do G2 Users Rate Celtra?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 8.6/10)
  • Display Functionality: 8.7/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Celtra?

  • Seller: Celtra
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Massachusetts
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Designer
  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Celtra?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficiency improvement with Celtra, allowing rapid creation of diverse designs from a single template.
  • Users value the collaboration tools in Celtra that enhance alignment and efficiency among cross-functional teams.
  • Users appreciate the creativity and efficiency of Celtra, generating high-quality designs quickly across varied formats.
  • Users appreciate the design quality of Celtra, enabling high-quality templates and efficient asset management effortlessly.
  • Users appreciate the ease of use in Celtra, allowing quick design variations and streamlined sharing with stakeholders.
Cons
  • Users find functionality limitations in Celtra, including project management issues and complex template setups affecting efficiency.
  • Users find limited features for smaller campaigns, leading to complexity and inefficiency in using Celtra.
  • Users find the setup complexity of Celtra challenging, especially for smaller projects and templates.
  • Users find the complex setup of Celtra challenging, especially for smaller projects and template management.
  • Users find the difficult setup of Celtra cumbersome, especially for smaller projects requiring extensive time and effort.

What Are Recent G2 Reviews of Celtra?

What Are G2 Users Discussing About Celtra?

DemandScience

DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.

Average Rating: 4.4/5.0

Total Reviews: 740

How Do G2 Users Rate DemandScience?

  • Close Ecosystem API: 8.7/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.6/10)
  • Display Functionality: 9.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.3/10)

Who Is the Company Behind DemandScience?

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Medium, 23% Large

What Do G2 Reviewers Say About DemandScience?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of DemandScience, praising its straightforward setup and efficient support.
  • Users value the rapid response and quality customer service from DemandScience, enhancing their overall satisfaction.
  • Users value the rapid response and quality support from DemandScience, enhancing their overall experience and satisfaction.
  • Users value DemandScience's ability to deliver high-quality leads at scale, enhancing their lead generation efforts efficiently.
  • Users value the robust marketing decision-making capabilities of DemandScience, enhancing their pipeline management and insights.
Cons
  • Users find DemandScience to be not intuitive, struggling with hidden options and complex reporting systems.
  • Users face issues with poor lead quality, struggling with unverified sources and irrelevant leads affecting campaign success.
  • Users express concern over the inconsistent lead quality and delivery time, affecting their campaign effectiveness.
  • Users find the learning curve steep, requiring expertise and familiarity for effective use of DemandScience.
  • Users report missing features in DemandScience, with insufficient integration options and lacking essential data for specific industries.

What Are Recent G2 Reviews of DemandScience?

What Are G2 Users Discussing About DemandScience?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.8/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive design of Zeta Marketing Platform, making navigation and campaign management effortless.
  • Users value the excellent customer support of Zeta Marketing Platform, appreciating its responsiveness and helpfulness.
  • Users value the intuitive design and robust features of Zeta Marketing Platform, enhancing campaign efficiency and support.
  • Users find the intuitive Visual Editor of Zeta Marketing Platform enhances their campaign building efficiency significantly.
  • Users find Zeta Marketing Platform excels in performance results, effectively achieving conversion and target CPA goals.
Cons
  • Users find the learning curve steep for Zeta Marketing Platform, making it overwhelming without regular use.
  • Users find the campaign issues frustrating, noting slow speeds, poor testing options, and lack of organization features.
  • Users face missing features like a folder structure and limited learning resources, complicating their experience with Zeta Marketing Platform.
  • Users find the complex usability of Zeta Marketing Platform's dynamic content creation to be frustrating and cumbersome.
  • Users face poor usability in Zeta Marketing Platform due to its complex interface and lack of intuitive features.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform, backed by industry experts, that helps brands and agencies drive profitable growth across Amazon, Walmart, and TikTok Shop. The platform combines ARI, Teikametrics’ proprietary, patent-pending Generative AI engine, with the human expertise of seasoned marketplace strategists. Together, they unify advertising, listing content, inventory planning, and performance analytics into a single operating system, enabling faster, smarter decision-making without adding headcount or managing disconnected tools. Purpose-built for retail marketplaces, Teikametrics connects the levers that determine profitability, helping thousands of brands and agencies scale efficiently and grow with confidence.

Average Rating: 4.5/5.0

Total Reviews: 132

How Do G2 Users Rate Teikametrics?

  • Close Ecosystem API: 8.6/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
  • Display Functionality: 8.6/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Teikametrics?

  • Seller: Teikametrics
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Boston, MA
  • LinkedIn® Page: www.linkedin.com
    180 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Retail, Consumer Goods
  • Company Size: 72% Small, 22% Medium

What Do G2 Reviewers Say About Teikametrics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Teikametrics, enjoying guided workflows and straightforward campaign management.
  • Users appreciate the guided workflow for campaign creation in Teikametrics, making management and automation efficient.
  • Users value the powerful AI integration of Teikametrics, enhancing efficiency and driving better strategic decisions.
  • Users value the automation of bidding in Teikametrics, significantly enhancing efficiency and saving valuable time.
  • Users commend the responsive customer support of Teikametrics, ensuring assistance and enhancing overall user experience.
Cons
  • Users find Teikametrics to be expensive, facing challenges with billing despite support's efforts to resolve issues.
  • Users face significant data inaccuracy issues, experiencing delays and lack of access to essential reporting metrics.
  • Users face a 2-day data delay and lack of access to comprehensive DSP reports, impacting their decision-making.
  • Users note a difficult learning curve for mastering certain functions, though support is helpful during the process.
  • Users note a steep learning curve with Teikametrics, which requires time to grasp and optimize its features.

What Are Recent G2 Reviews of Teikametrics?

What Are G2 Users Discussing About Teikametrics?

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.

Average Rating: 3.4/5.0

Total Reviews: 24

How Do G2 Users Rate Epsilon Digital?

  • Close Ecosystem API: 8.1/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 6.5/10 (Category avg: 8.6/10)
  • Display Functionality: 7.6/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Epsilon Digital?

  • Seller: Epsilon
  • Year Founded: 1969
  • HQ Location: Irving, TX
  • LinkedIn® Page: www.linkedin.com
    10,345 employees on LinkedIn®
  • Ownership: NYSE:ADS
  • Phone: 1-800-309-0505

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 52% Small, 28% Medium

What Do G2 Reviewers Say About Epsilon Digital?

AI-generated summary from verified user reviews

Pros
  • Users value the robust targeting capabilities of Epsilon Digital, enabling highly personalized advertising campaigns with ease.
  • Users value the easy integrations of Epsilon Digital, enhancing system compatibility and user experience seamlessly.
  • Users value the strong analytics and outcome-based reporting from Epsilon Digital, enhancing campaign performance and targeting precision.
  • Users value the precise audience targeting capabilities of Epsilon Digital, enhancing the effectiveness of their campaigns.
  • Users value the robust targeting and analytics features of Epsilon Digital for creating personalized advertising campaigns.
Cons
  • Users find the difficult setup of Epsilon Digital frustrating, particularly due to a lengthy onboarding process and complex integrations.
  • Users often face integration issues that necessitate support, impacting the onboarding process and overall setup experience.
  • Users often face limited visibility into data sources for audience solutions, hindering their analytical capabilities.
  • Users find Epsilon Digital's complex interface overwhelming, especially during onboarding and integration with third-party tools.
  • Users find the complex usability of Epsilon Digital challenging, especially during onboarding and third-party integrations.

What Are Recent G2 Reviews of Epsilon Digital?

What Are G2 Users Discussing About Epsilon Digital?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Close Ecosystem API: 7.2/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Display Functionality: 8.5/10 (Category avg: 8.5/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the unified and integrated management of marketing tools, simplifying performance tracking and campaign analysis.
  • Users appreciate the integrated campaign management of Google Marketing Platform, enabling smarter decisions and easier performance tracking.
  • Users appreciate the ease of use in Google Marketing Platform, streamlining their marketing efforts with an intuitive interface.
  • Users love the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter marketing decisions.
  • Users value the integrated performance tracking of Google Marketing Platform, simplifying data-driven marketing decisions and campaign management.
Cons
  • Users find the complex interface of Google Marketing Platform intimidating, especially beginners lacking analytics experience.
  • Users find the steep learning curve of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for beginners unfamiliar with analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the platform expensive, especially for smaller businesses and those without technical support or familiarity.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

N.Rich

N.Rich is an ABM platform for B2B teams. It combines intent data, account-based advertising and N.Rich AI reporting in one platform, with a two-way Salesforce and HubSpot integration. N.Rich finds the target accounts that are in market, reaches them with ads you pay for only when someone engages, and proves the pipeline in your CRM. N.Rich has been included in the 2026 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms for the fourth consecutive year. What does N.Rich do? N.Rich runs the full ABM motion in one platform. It scores target accounts on intent across 18,000+ topics in 12 languages. It runs four ad formats (article, video, cross-channel and image display) that only your target accounts see, and it syncs your target account segments to LinkedIn. Every signal syncs to your CRM. N.Rich AI then reports on what worked and lets teams build dashboards and apps on their own GTM data. Who is N.Rich for? N.Rich is for B2B companies that sell to a defined list of target accounts, with several people in each buying group and a long sales cycle. Marketing leaders and ABM teams run the programme. RevOps and marketing ops teams use N.Rich AI to report on pipeline across CRM and ad data. Customers include GE HealthCare, Virta, EHS Insight and Winningtemp. How much does N.Rich cost? N.Rich sells annual plans. GTM Scale costs $35,520 a year and GTM Command costs $57,240 a year. GTM Enterprise is priced with you, for groups with several business units. Every plan includes unlimited users. Ad spend is separate and comes in prepaid packs. Unspent ad spend rolls over. Does N.Rich charge for impressions or for engagement? N.Rich charges for engagement, not impressions. Its four ad formats show only to people at your target accounts. Engagement means a read of at least half of an article, 20 seconds of video, or a click on a cross-channel or image ad. You pay when someone at one of those accounts engages, so the budget goes to the accounts on your list. How does N.Rich get sales teams to act on ABM signals? N.Rich puts account signals in the CRM, where sales already works. Reps get sales alerts when a target account starts to research or engage. Teams can also publish N.Rich AI apps inside Salesforce and HubSpot, so reps see account insight without opening another tool. How does N.Rich prove ABM ROI to the CFO and the board? N.Rich connects ad engagement and intent to opportunities and revenue in your CRM. Opportunity attribution is included in every plan. N.Rich AI reports on that joined data, so each pipeline number traces back to CRM records. Virta created €13M in pipeline with N.Rich and saw 6x win rates. EHS Insight saw up to 270% better win rates and a 2.7x shorter sales cycle. Does N.Rich integrate with Salesforce and HubSpot? N.Rich has a two-way integration with Salesforce and HubSpot. Intent and engagement data flow into the CRM, and opportunity data flows back for reporting. N.Rich also syncs your target account segments to LinkedIn as Matched Audiences, and gives MCP access to your governed data sources. How does N.Rich reach the whole buying committee? N.Rich targets accounts, not single contacts. Its ads reach people across the buying group at each target account, including people who never fill in a form. N.Rich then shows engagement for the whole account, so teams see which accounts are warming up. Does N.Rich work for companies in the US and Europe? N.Rich serves B2B teams in North America and Europe, with sales teams in both regions. N.Rich tracks intent in 12 languages, so one programme can cover target accounts across the US, Europe and other markets. N.Rich does not resell its intent data to third parties. For teams that sell into Europe, N.Rich's data, infrastructure and compliance meet European requirements by design. What is N.Rich AI? N.Rich AI is the reporting and intelligence layer of the N.Rich ABM platform. Teams ask questions in plain language and build dashboards and apps on their CRM, ad and intent data, from ICP setup to pipeline and revenue reporting. Teams can publish these apps into Salesforce and HubSpot. Can I try N.Rich for free? Yes. The N.Rich Playground lets anyone try N.Rich AI for free on sample GTM data. Sign up with a work email to ask questions, clone apps from the library and build your own. Shared apps open without an account. No credit card is needed. Gartner, Magic Quadrant for Account-Based Marketing Platforms, 7 October 2026. GARTNER and MAGIC QUADRANT are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Average Rating: 4.7/5.0

Total Reviews: 114

How Do G2 Users Rate N.Rich?

  • Close Ecosystem API: 7.5/10 (Category avg: 7.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.6/10)
  • Display Functionality: 9.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.3/10)

Who Is the Company Behind N.Rich?

  • Seller: N.Rich
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Helsinki, FI
  • LinkedIn® Page: www.linkedin.com
    130 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Hospital & Health Care
  • Company Size: 53% Medium, 33% Large

What Do G2 Reviewers Say About N.Rich?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of N.Rich, enabling swift setup and effective management of ABM campaigns.
  • Users praise the exceptional customer support from N.Rich, highlighting their assistance in setup and ongoing campaign optimization.
  • Users commend the valuable intent data provided by N.Rich, facilitating targeted account engagement and easy integration.
  • Users value the insightful analytics of N.Rich, enhancing account targeting and providing clear performance data.
  • Users value the efficiency and effectiveness of N.Rich for launching complex ABM campaigns effortlessly and swiftly.
Cons
  • Users report significant integration issues with N.Rich, leading to frustration and unmet expectations regarding system performance.
  • Users find limited targeting options in N.Rich, making it costly and challenging to achieve results in smaller regions.
  • Users find a difficult learning curve with N.Rich, necessitating time and effort for effective setup and usage.
  • Users note a learning curve with N.Rich, requiring time and effort for effective use and understanding.
  • Users find the limited reporting capabilities frustrating, as they lack essential insights and can be confusing.

What Are Recent G2 Reviews of N.Rich?

What Are G2 Users Discussing About N.Rich?

Criteo Commerce Growth

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Average Rating: 3.8/5.0

Total Reviews: 218

How Do G2 Users Rate Criteo Commerce Growth?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 8.6/10)
  • Display Functionality: 8.2/10 (Category avg: 8.5/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Criteo Commerce Growth?

  • Seller: Criteo
  • Year Founded: 2005
  • HQ Location: Paris, France
  • LinkedIn® Page: www.linkedin.com
    3,978 employees on LinkedIn®
  • Ownership: NASDAQ:CRTO
  • Total Revenue (USD mm): $2,072

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 48% Medium, 41% Small

What Are Recent G2 Reviews of Criteo Commerce Growth?

What Are G2 Users Discussing About Criteo Commerce Growth?

Vendasta AI Platform

From small agency to enterprise, Vendasta is the AI customer acquisition and engagement platform for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. That single platform covers the whole arc of the work. Find and close new clients, give each one a client portal carrying your brand, resell the products and services you sell from a built-in marketplace, and bill for all of it. Fewer tools to pay for, fewer logins for your clients, and one place to see what's working — instead of a CRM here, a marketing automation tool there, and a spreadsheet holding it together. Underneath sits the data local businesses actually run on: reputation management and review activity, local listings, social media and email marketing, website and campaign performance, and every customer conversation in a shared inbox. Because that data lives in one system rather than scattered across vendors, anything acting on it is working from real context. That's what makes the AI employees work. Vendasta turns complex data and instructions into easy-to-manage AI employees — AI agents configured for specific roles — that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. These AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it's lead capture, automating customer communication, or managing content, the AI employees have you covered. Vendasta is a SOC 2 Type 2 attested organization committed to maintaining strong security and data privacy standards. Visit our Trust Center at trust.vendasta.com to access security documentation, compliance certifications, and data privacy information.

Average Rating: 4.5/5.0

Total Reviews: 548

How Do G2 Users Rate Vendasta AI Platform?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Vendasta AI Platform?

  • Seller: Vendasta
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Saskatchewan
  • LinkedIn® Page: www.linkedin.com
    740 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Management Consulting
  • Company Size: 83% Small, 11% Medium

What Do G2 Reviewers Say About Vendasta AI Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use and strong support from Vendasta AI Platform, enhancing their operational efficiency.
  • Users appreciate the accessible customer support of Vendasta AI Platform, ensuring quick resolutions and effective assistance.
  • Users value the ease of use of the Vendasta AI Platform, enjoying streamlined operations and accessible support.
  • Users commend the centralized dashboard of Vendasta AI Platform for efficiently managing multiple aspects of digital marketing.
  • Users value the accessible customer service of Vendasta AI Platform, enhancing their overall experience and support.
Cons
  • Users find the learning curve steep, with complex modules making onboarding challenging and less intuitive for new clients.
  • Users find the limited features of the Vendasta AI Platform restrict their experience and complicate daily operations.
  • Users find the difficult learning curve of the Vendasta AI Platform frustrating due to its complexity and lack of intuition.
  • Users report missing features and persistent bugs, leading to frustration with Vendasta AI Platform's performance and reliability.
  • Users find the complexity of the Vendasta AI Platform overwhelming, making onboarding and navigation challenging for new users.

What Are Recent G2 Reviews of Vendasta AI Platform?

What Are G2 Users Discussing About Vendasta AI Platform?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024