# What is a creative management platform?

What is a creative management platform?

##### Post Metadata
- Posted at: about 4 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

A creative management platform (CMP) is software that lets marketing and creative teams design, version, publish, and measure digital ad creative in one place, instead of splitting that work across design tools, spreadsheets, ad servers, and email threads.

A CMP generally covers four things: template-based ad design that non-designers can use; bulk versioning, so one master creative becomes every size, format, and language you need; publishing to ad platforms and DSPs; and live performance data fed back into the creative.

"Creative automation" describes the versioning and publishing half of that — using templates, data feeds, and rules to generate and update creative automatically rather than building each asset by hand. Bannerflow is a creative automation platform in the CMP category, covering display, social, video, mobile, CRM/onsite, and DOOH.

##### Comment Metadata
- Posted at: about 4 years ago
- Author title: Demand Generation Product Owner @Bannerflow




## Related Product
[Bannerflow](https://www.g2.com/products/bannerflow/reviews)

## Related Category
[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

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