# What is a creative management platform?

What is a creative management platform?

##### Post Metadata
- Posted at: over 3 years ago
- Author title: Pinned by G2 as a common question
- Net upvotes: 1


## Comments
### Comment 1

In its simplest form, a creative management platform, or CMP, is cloud-based software that allows marketing teams to design, automate, distribute, manage and measure the performance of digital advertising.

A CMP is essentially a range of advertising products and technologies all rolled into one easy-to-use platform.

In many ways, CMPs act as a mini production agency for brands – reducing time, maximising ROI, and most importantly, enabling marketing teams to automate the production of impactful and personalised advertising.

However, not all CMPs are the same. Premium CMPs, such as Bannerflow, offer marketing teams many more complex functionalities. Not to mention the ability to work across different channels and formats of digital advertising.

Read more about CMPs in Bannerflow's Ultimate Guide on Creative Management Platforms:
https://www.bannerflow.com/resources/ultimate-guides/creative-management-platform/

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Demand Generation Product Owner @Bannerflow




## Related Product
[Bannerflow](https://www.g2.com/products/bannerflow/reviews)

## Related Category
[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

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