![Stephanie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie F.")
SF

Stephanie F.

Associate Director, Performance Media 

Small-Business (50 or fewer emp.)

4/23/2026

"Intuitive DSP with Stellar UI, Needs Better Planning Tools"

4.5/5

What do you like best about Viant Technology?

I personally love Viant Technology's UI because it's catered to traders specifically, making day-to-day optimizations and reporting much easier than other DSPs I've worked with. I love that I can see 'offline sales' within the campaign build and make adjustments automatically, which prevents me from having to pull various reports and open Advanced Reporting tools. The ease of campaign builds and optimization in-platform makes Viant my preferred DSP. The initial setup was very easy, and the support teams are extremely helpful with any questions or guidance needed. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

The lack of planning tools and the forecasting tool never seems to be accurate. It would help to have competitor insights available, even if it just encompassed Managed Service data across industry verticals. Review collected by and hosted on G2.com.

What problems is Viant Technology solving and how is that benefiting you?

I love Viant Technology's UI tailored for traders, simplifying day-to-day optimizations and reporting. It lets me see offline sales in campaigns, avoiding report pulls. The built-in optimization tools streamline efforts, but its forecasting tool lacks accuracy and more planning tools would be helpful. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

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4.2 out of 5 · Verified reviews from real users

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