The data visibility is what keeps me in the platform daily — it gives us a clear picture of how our resources are actually performing, so we can make real growth decisions for the brand instead of guessing. Being able to see where spend is working and channel it toward what's actually driving growth has made a real difference in how we plan our Amazon strategy.

One thing that could be improved is the UI when comparing multiple campaigns or ASINs side by side — it gets a bit cluttered and takes more clicks than it should to get a clean comparison view. A more simplified, streamlined layout for multi-item comparisons would save time, especially when we're doing that kind of analysis regularly. Review collected by and hosted on G2.com.

It could be more user-friendly, and some definitions—like ROI and ACOS—could be explained in a simpler way for first-time users. Review collected by and hosted on G2.com.