# Why is ABM important?

Why is ABM important?

##### Post Metadata
- Posted at: about 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Account based marketing is about finding the right-fit accounts that match a team’s ideal customer profile, then rallying around them and focusing your time, resources, and money on those accounts. Because who wants to waste another marketing dollar on an unqualified lead who refuses to take a meeting? ABM allows sales, marketing, customer success, and all revenue teams to stay focused on their most important prospects and customers.

##### Comment Metadata
- Posted at: over 2 years ago




## Related Product
[DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews)

## Related Category
[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4