# Best Media Sales Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Media sales software enables publishers, broadcasters, and media owners to manage the end-to-end process of selling advertising inventory across channels such as digital, linear TV, print, radio, and out-of-home (OOH). These platforms centralize workflows, including proposal creation, rate card management, inventory forecasting, campaign booking, trafficking, billing, and revenue reporting, allowing organizations to monetize their media assets efficiently.

Used by media sales teams, ad operations professionals, and finance departments, media sales software streamlines collaboration between sales, delivery, and billing functions. By automating manual processes and integrating with ad servers, [demand-side platforms (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), and [CRM systems](https://www.g2.com/categories/crm), these tools ensure accurate campaign execution, real-time inventory visibility, and seamless financial reconciliation.

Within the broader [digital advertising](https://www.g2.com/categories/digital-advertising-tech) ecosystem, media sales software serves as the sell-side operational backbone. Unlike buy-side platforms that focus on ad buying and optimization, these solutions are purpose-built for managing media inventory and maximizing revenue across increasingly complex, omnichannel advertising environments.

To qualify for inclusion in the Media Sales category, a product must:

- Manage end-to-end advertising order workflows from proposal creation through invoicing
- Forecast and track advertising inventory availability across one or more media channels
- Integrate with ad servers, DSPs, or trafficking systems to support campaign execution
- Automate billing, invoicing, and reconciliation based on campaign delivery data
- Support multi-channel ad sales, including digital, linear, print, audio, or OOH inventory





## Category Overview

**Total Products under this Category:** 10


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 500+ Authentic Reviews
- 10+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Media Sales Software At A Glance

- **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [AdBook](https://www.g2.com/products/adbook/reviews)
  Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 11


**Seller Details:**

- **Seller:** [FatTail](https://www.g2.com/sellers/fattail)
- **Year Founded:** 2001
- **HQ Location:** Calabasas, California
- **Twitter:** @fattailinc (9,111 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fattail/ (27 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 55% Mid-Market, 27% Enterprise


  ### 2. [Adpoint](https://www.g2.com/products/chartbeat-adpoint/reviews)
  Adpoint is a cloud-based media sales solution that doesn’t require a complex IT infrastructure to deploy and maintain. Adpoint’s agile, web-based infrastructure enables our customers to adopt new functionality as it’s released (every six weeks), ensuring a future-proofed solution that keeps our customers ahead of the ever-evolving modern media market. Adpoint's core functionality covers media sales from lead to cash, with four core systems in one: CRM, order management, finance, and analytics. Use all four or integrate seamlessly with your existing systems.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3


**Seller Details:**

- **Seller:** [Chartbeat](https://www.g2.com/sellers/chartbeat)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **Twitter:** @Chartbeat (24,225 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1004390/ (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


  ### 3. [AdSalesOS by Placements AI](https://www.g2.com/products/adsalesos-by-placements-ai/reviews)
  Managing ad sales across disconnected tools costs you time, revenue, and growth. AdSalesOS is the AI-powered ad sales operating system that unifies your entire quote-to-cash workflow, so media companies can pitch, plan, traffic, optimize, and invoice omnichannel campaigns from a single interface. AdSalesOS delivers three outcomes that transform how ad sales teams operate: 𝗦𝘁𝗼𝗽 𝗱𝗿𝗼𝘄𝗻𝗶𝗻𝗴 𝗶𝗻 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀. Most ad sales teams stitch together a dozen tools just to run a single campaign. AdSalesOS consolidates your entire quote-to-cash process into one intelligent platform, giving your team back the time and focus that manual processes steal, and the operational control to scale without adding complexity. 𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘆𝗼𝘂'𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝗮𝗿𝗻𝗲𝗱. Every dollar you book should be a dollar you recognize, but disconnected systems let 15–30% of it slip through billing gaps, underdelivery, and unoptimized COGS. AdSalesOS ensures booked campaigns are fully delivered, costs are controlled, and invoices reflect actual performance. 𝗚𝗿𝗼𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗰𝗼𝘀𝘁𝘀. Scaling ad sales revenue shouldn't mean scaling your team at the same rate. AdSalesOS enables profitable growth through agentic automation, unified omnichannel reporting, and streamlined operations, so you can grow faster than your costs.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 20


**Seller Details:**

- **Seller:** [Placements.io](https://www.g2.com/sellers/placements-io)
- **Year Founded:** 2014
- **HQ Location:** Seattle, Washington
- **Twitter:** @placementsio (133 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2849382/ (61 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 80% Mid-Market, 15% Small-Business


#### Pros & Cons

**Pros:**

- Team Helpfulness (6 reviews)
- Time-saving (5 reviews)
- Customer Support (4 reviews)
- Integrations (4 reviews)
- Automation (3 reviews)

**Cons:**

- Integration Issues (3 reviews)
- Email Design (2 reviews)
- Ad Issues (1 reviews)
- Ad Management Issues (1 reviews)
- Campaign Management Issues (1 reviews)

  ### 4. [ADvendio](https://www.g2.com/products/advendio/reviews)
  ADvendio is the industry-leading Revenue OS powered by Salesforce. Built on decades of deep expertise and proven operational logic, ADvendio provides the profit-focused rules and secure infrastructure that allow the world’s most sophisticated media companies to turn intelligence into revenue. As a Salesforce-native solution, ADvendio extends agentic reasoning into real-world execution, ensuring data sovereignty and enterprise precision for omnichannel management.


  **Average Rating:** 3.0/5.0
  **Total Reviews:** 3


**Seller Details:**

- **Seller:** [ADvendio](https://www.g2.com/sellers/advendio)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/advendio-com/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Enterprise


#### Pros & Cons

**Pros:**

- Accuracy of Information (1 reviews)
- Automations (1 reviews)
- Customer Support (1 reviews)
- Customizability (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Integration Issues (1 reviews)
- Learning Curve (1 reviews)
- Limitations (1 reviews)
- Poor Customer Support (1 reviews)
- Time-Consuming (1 reviews)

  ### 5. [Boostr](https://www.g2.com/products/boostr/reviews)
  With boostr you can choose from our CRM and OMS products or follow the industry leaders who use the power of both together - the only end-to-end platform built specifically for the media industry.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 5


**Seller Details:**

- **Seller:** [Boostr](https://www.g2.com/sellers/boostr)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **Twitter:** @boostrcrm (120 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/boostr-inc (81 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 20% Enterprise


  ### 6. [DanAds](https://www.g2.com/products/danads/reviews)
  DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 28


**Seller Details:**

- **Seller:** [DanAds](https://www.g2.com/sellers/danads)
- **Company Website:** https://danads.com/
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @danadsselfserve (1,540 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/danads/ (106 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 41% Enterprise, 34% Mid-Market


  ### 7. [Landmark Sales](https://www.g2.com/products/landmark-sales/reviews)


**Seller Details:**

- **Seller:** [Imagine Communications](https://www.g2.com/sellers/imagine-communications)
- **HQ Location:** Thames Ditton, England, United Kingdom
- **Twitter:** @Imagine_Comms (5,157 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/imagine-communications (575 employees on LinkedIn®)



  ### 8. [Operative.One](https://www.g2.com/products/operative-one/reviews)
  Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [Operative](https://www.g2.com/sellers/operative)
- **Year Founded:** 2000
- **HQ Location:** New York, New York, United States
- **Twitter:** @Operative_Media (1,880 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/operative (799 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Enterprise, 25% Mid-Market


  ### 9. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
  As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 426


**Seller Details:**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,126 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Assistant Media Planner, Media Planner
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 50% Enterprise, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (134 reviews)
- Campaign Management (43 reviews)
- Efficiency (42 reviews)
- Navigation Ease (42 reviews)
- User Interface (40 reviews)

**Cons:**

- Slow Performance (54 reviews)
- Error Issues (44 reviews)
- Technical Issues (44 reviews)
- Functionality Limitations (33 reviews)
- Software Bugs (32 reviews)

  ### 10. [WideOrbit](https://www.g2.com/products/wideorbit/reviews)
  Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 50


**Seller Details:**

- **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group)
- **Year Founded:** 1999
- **HQ Location:** Toronto, Ontario
- **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (203 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Broadcast Media, Marketing and Advertising
  - **Company Size:** 44% Mid-Market, 34% Enterprise




## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)