# What is Bannerflow used for?

What is Bannerflow used for?

##### Post Metadata
- Posted at: almost 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

Bannerflow is used for creative automation: producing, localising, and publishing large volumes of on-brand ad creative from a single master template.

Marketing, creative, and performance teams use it to:

Scale one design into every size, format, language, and market automatically, instead of resizing and re-versioning by hand. 

Personalize creative with live data through dynamic creative optimization (DCO): price, stock, location, weather, or audience segment.

Keep brand consistency across markets with locked brand elements, roles and permissions, and review-and-approval workflows.

Publish directly to display, social, video, mobile, native, CRM/onsite, and DOOH through 55+ verified integrations, including Google Ads, DV360, The Trade Desk, Meta, TikTok, and Adform.

Update live campaign creative in minutes without re-trafficking, and track creative performance in real time. 

It's typically used by in-house teams at mid-market and enterprise brands running multi-market, multi-channel campaigns — retail, travel, iGaming, finance, and telco.

##### Comment Metadata
- Posted at: 23 days ago




## Related Product
[Bannerflow](https://www.g2.com/products/bannerflow/reviews)

## Related Category
[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

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