G2

Chelsea G.

Key Account Manager | Digital Marketing Supervisor

Small-Business (50 or fewer emp.)

10/14/2026

"Flexible Programmatic for Smaller Budgets, with Great Targeting and Support"

4.5/5

What do you like best about Basis?

As an agency working with clients of all sizes, one of the biggest benefits of Basis is the flexibility it gives us to offer programmatic advertising to smaller clients who may not have the budgets required by traditional DSPs. It allows us to bring additional advertising opportunities to clients who otherwise might not have access to them. The platform also provides great targeting capabilities, reporting tools, and a knowledgeable support team that helps us make the most of our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Basis?

There can be a learning curve with some of the platform's features, and certain processes could be a little more intuitive. However, the support team is always helpful when we need guidance. Review collected by and hosted on G2.com.

What problems is Basis solving and how is that benefiting you?

Basis helps us bridge the gap between traditional digital advertising and programmatic media buying. Many of our smaller clients don't have the budgets to meet the minimum spend requirements of traditional DSPs, but Basis allows us to incorporate programmatic advertising into their overall marketing strategies. This gives us more flexibility as an agency and allows us to offer a broader range of advertising solutions without requiring a large upfront media commitment. Review collected by and hosted on G2.com.