![Max R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Max R.")
MR

Max R.

Team Lead, Audience Operations

Enterprise (\> 1000 emp.)

5/6/2026

"Streamlined Email Campaigns with Room for Improvement"

4/5

What do you like best about Zeta Marketing Platform?

I really like the Zeta Marketing Platform for its ability to duplicate campaigns easily, which is quite specific but really useful for us. The visual editor for creating email templates is a standout feature for me since it allows creation and editing on the fly without the need for HTML code. This is particularly helpful for those not familiar with HTML, making the structuring of emails simpler. Another aspect I like a lot is the ability to split and organize audiences, which is great for AB testing and other uses. These features make it an important tool for our company. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

I would say the biggest thing that would probably need improvement is the Athena AI chatbot. I think it's a really helpful tool that could be excellent, but it needs to improve its capabilities of diving deeper into what it's showing you. It can show you things, but it doesn't feel like it can actually read and dive into those things. Also, I do find that the loading times of everything are quite long. When I'm searching for specific campaigns or audiences or content, it tends to take a while to load. I'm not sure if that's because we have lots of content on there or if it's something happening on the Zeta end. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

I find Zeta Marketing Platform crucial for clear and accurate email distribution to various audiences. It also allows easy duplication of campaigns, creates email templates without HTML, and organizes audiences for A/B testing. However, the Athena AI chatbot needs deeper insights, and loading times are long. Review collected by and hosted on G2.com.

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