![Verified User in Broadcast Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Broadcast Media")
UB

Verified User in Broadcast Media

Enterprise (\> 1000 emp.)

5/5/2026

"Simple, Intuitive ESP for Managing Campaigns and Analytics"

4/5

What do you like best about Zeta Marketing Platform?

I find the overall system to be simple and intuitive. Being the first ESP I have worked with I found it quite simple to understand how to send, view, and manage different campaigns and emails as well as get a basic overview of the analytics. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

My biggest pain point was just how slow the web UI was when trying to view or search for campaigns. I also never found a good way to view detailed things like campaign code or queries without going into edit mode which required the related campaign to deactivated, so I would have to clone something and then click edit just to get a more granular view.

Also although the anaytics section seemed very powerful it was not intuitive on how to build queries and whatnot.

I also found API documentation was a little confusing as things like core paths varied between things like sending emails and updating user events. Unsure of when to use what version. There were also some api functionality that was missing like sending test emails from triggered campaigns. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

It solved our ability to send emails, easily view analytics, integrate into our existing systems (both analytics and internal tooling), and create or edit a wide variety of different emails. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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4.0 out of 5 · Verified reviews from real users

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