G2

Luciana S.

IT Manager

Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

6/12/2026

"Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"

4.5/5

What do you like best about Viant Technology?

Viant Technology is resourceful in ensuring that we optimize and manage advertising campaigns,, and this happens in all channels

The program gives reliable audience targeting measures, more so for digital advertising and connected TV

We obtain brilliant and valuable insights from the marketing campaigns that we run, and this makes it easy to improve our marketing strategies

We get a knowledgeable and responsive support team who supports our campaigns management

We use Viant Technology to manage multiple campaigns and recommendations are shared to increase the customer satisfaction

We have a flexible targeting option from the program and this helps us include clients interests, behaviors and demographics

Viant Technology has given us a brilliant customer success management and in case some clients have been unhappy, the tool gives us measures to deploy Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

The interface for Viant Technology has been very complex and overwhelming, making new users feel challenged

The dashboard lacks more customization measures which are vital in the current business environment Review collected by and hosted on G2.com.

What problems is Viant Technology solving and how is that benefiting you?

We use Viant Technology to manage multiple advertising campaigns and provide an accurate insight regarding their effectiveness

We reach the appropriate clients using this software and this guides us on optimizing our campaigns

Viant Technology has helped us in gaining a clear visibility concerning the campaigns strategies we use

Through the accurate audience targeting option, we reduce the unnecessary marketing costs that may affect companies financial results

We understand the exact impact the marketing campaigns have in our company and this amplifies our revenue streams

Marketers in our company obtains ROI on the marketing campaigns deployed and this helps us in planning Review collected by and hosted on G2.com.