G2

VP

Velmurugan P.

Team Coordinator

Marketing and Advertising

Enterprise (> 1000 emp.)

2/25/2026

"Powerful Targeting, Closed-Loop Attribution, and Strong Retargeting"

4/5

What do you like best about Amazon Display Ads?

High Purchase Intent Targeting

Closed-Loop Attribution

On-Amazon + Off-Amazon Reach

Strong Retargeting Capabilities

Self-Service + Managed Options Review collected by and hosted on G2.com.

What do you dislike about Amazon Display Ads?

Limited Audience Transparency

Less Creative Flexibility

Reporting Interface Complexity Review collected by and hosted on G2.com.

What problems is Amazon Display Ads solving and how is that benefiting you?

Problem: Reaching Shoppers at the Moment of Purchase Intent

What Amazon Solves:

It uses real shopping behavior (searches, product views, cart activity, purchases) instead of just demographic or interest data.

Benefit:

I can target people who are actively shopping — not just browsing content — which increases conversion rates and improves ROAS. Review collected by and hosted on G2.com.