# Best Digital Experience Platforms (DXP) - Page 2

*By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)*


Digital experience platforms (DXPs) are composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences.

DXPs help organizations leverage customer data in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on. DXPs are primarily used by marketers to incorporate customer data into multiple steps of the customer journey. The deep feature set of DXPs allows marketers to orchestrate personalized experiences across multiple channels and touchpoints.

Having evolved from traditional content management systems (CMSs), DXPs share some similarities with [web content management software](https://www.g2.com/categories/web-content-management) and [digital asset management software](https://www.g2.com/categories/digital-asset-management). However, DXPs do much more; in addition to content management and asset tracking, these platforms facilitate much of the development for a company’s final product, website, or portal.

While there are certain foundational components that DXPs must have to accomplish its core purpose of delivering omnichannel experiences, they can also cover a lot of additional ground in terms of the functionality they provide. These pieces include, but aren’t limited to, hybrid or [headless CMS software](https://www.g2.com/categories/headless-cms), [personalization software](https://www.g2.com/categories/personalization), [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [data management platforms (DMP) software](https://www.g2.com/categories/data-management-platform-dmp), [digital analytics software](https://www.g2.com/categories/digital-analytics), various translation and [localization tools](https://www.g2.com/categories/localization), and other assorted [content management software](https://www.g2.com/categories/content-management).

To qualify for inclusion in the Digital Experience Platform (DXP) category, a product must:

- Provide content management and media storage capabilities
- Facilitate the rapid development of websites, portals, or applications
- Connect customer data with digital media through the use of APIs
- Allow for personalization of digital content through the use of customer data
- Provide analytics tool to measure content performance and user experience





## Top Digital Experience Platforms (DXP) at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) | 4.2/5.0 (650 reviews) | Omnichannel content authoring with Adobe ecosystem integration | "[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)" |
| 2 | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.1/5.0 (547 reviews) | Composable multi-site personalization with enterprise governance | "[Powerful Platform with Future-Proof Features](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-12944132)" |
| 3 | [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) | 4.4/5.0 (597 reviews) | Multisite content delivery with native personalization | "[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)" |
| 4 | [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) | 4.4/5.0 (114 reviews) | Unified multi-site portals with low-code composability | "[Complete platform for corporate digital experiences](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)" |
| 5 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (979 reviews) | Visual no-code web experience delivery | "[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)" |
| 6 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (967 reviews) | Flexible .NET-native CMS content delivery | "[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)" |
| 7 | [Kentico](https://www.g2.com/products/kentico/reviews) | 4.4/5.0 (329 reviews) | Unified CMS, marketing, and e-commerce delivery | "[flexible, CMS with strong support for marketing autonomy and multi-channel content delivery](https://www.g2.com/survey_responses/kentico-review-11421870)" |
| 8 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (578 reviews) | Headless CMS with visual-editor content delivery | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" |
| 9 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search, merchandising, and headless DXP | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" |
| 10 | [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) | 4.0/5.0 (496 reviews) | Personalized multi-site content delivery with .NET extensibility | "[Streamlined Multi-Brand Management with Robust Personalization By The Power Of Progress Sitefinity](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821)" |

---
## What Are the Most Common Questions About Digital Experience Platforms (DXP)?
*AI-generated · Last updated: May 26, 2026*
### Which is the best DXP for medium sized companies?
Based on G2 reviews, [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) stands out most often in this category because it has the strongest recent review presence in the provided data. According to verified users, it is valued for centralized content management, reusable components, multilingual publishing, asset management, and integrations that help teams manage websites and digital experiences across channels. G2 reviewers mention that it can support growing organizations that need structure, scalability, and collaboration across teams. At the same time, reviews also note a learning curve and higher complexity, so fit depends on whether a mid-sized company wants enterprise-style controls and is prepared for a more involved setup and onboarding process.


### What top digital experience tools for software companies?
Based on G2 reviews, software companies evaluating digital experience platforms often look for centralized content management, flexible integrations, reusable content, and support for web, apps, and multilingual delivery. According to verified users, Adobe Experience Manager is frequently praised for managing content, assets, templates, and multi-site operations at scale. G2 reviewers mention that Sitecore Digital Experience Platform is valued for personalization, analytics, and extensibility, especially where teams want more control over tailored experiences. Reviews for Liferay Digital Experience Platform also highlight strong portal, role-based access, workflow, and integration capabilities that help teams unify multiple digital touchpoints. The right fit depends on whether your software business prioritizes enterprise content operations, personalization, or portal-style digital experiences.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to centralize content, assets, templates, and multi-site publishing across channels
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – commonly chosen for personalization, analytics, and managing complex multi-region digital experiences
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – reviewed positively for portals, role-based experiences, integrations, and low-code content operations


### What&#39;s the best DXP provider for interactive apps?
Based on G2 reviews, buyers looking for a DXP for interactive apps often prioritize API support, integrations, content reuse, and the ability to serve experiences across web and mobile touchpoints. According to verified users, Adobe Experience Manager is frequently described as useful for managing content across platforms and channels, with reviewers highlighting headless capabilities, component reuse, and integrations with other Adobe tools. G2 reviewers also mention scenarios such as exposing content to external services, supporting mobile experiences, and managing dynamic content from a central system. Reviews consistently suggest it is strongest for organizations that need scalable content operations and cross-channel consistency, though teams should expect some complexity during setup and onboarding.


### What best cloud-based DXP options for service providers?
Based on G2 reviews, cloud-based DXP buyers in service-oriented environments usually look for easier deployment, centralized governance, and the ability to support multiple sites or clients efficiently. According to verified users, Adobe Experience Manager is often recognized for cloud workflows, centralized publishing, and managing content and assets at scale. G2 reviewers mention Liferay Digital Experience Platform for secure portals, integrations, low-code tools, and role-based user experiences that can fit service delivery models. Sitecore Digital Experience Platform is also cited for SaaS direction, personalization, and multi-site management. Reviews across these products suggest the best option depends on whether service providers need enterprise content governance, customer or partner portals, or stronger personalization across many audiences and regions.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – used for centralized cloud content operations, asset management, and multi-channel publishing
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – suited to secure portals, workflows, and integrated service experiences with role-based access
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often reviewed for personalization, SaaS deployment models, and multi-site management


### What best digital experience platform app for my business?
Based on G2 reviews, the best digital experience platform for a business depends on the kind of experience you need to manage. According to verified users, Adobe Experience Manager is often chosen for large-scale content, asset management, templates, and multi-channel consistency. G2 reviewers mention Sitecore Digital Experience Platform when personalization, analytics, and audience targeting are central priorities. Reviews of Liferay Digital Experience Platform frequently highlight portals, secure role-based experiences, and integration with existing business systems. Across the review set, buyers tend to match products to their operating model: enterprise marketing teams often value centralized publishing, portal-driven organizations emphasize workflows and access controls, and personalization-heavy teams look for stronger targeting and journey support.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – helpful for centralized content, digital assets, templates, and large-scale publishing workflows
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, customer journey visibility, and multi-language content delivery
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – frequently applied to portals, content management, and secure self-service experiences


### What best digital platform to improve customer journey?
Based on G2 reviews, improving the customer journey usually comes down to personalization, consistent cross-channel content, and better visibility into how users interact with digital experiences. According to verified users, Sitecore Digital Experience Platform is often associated with personalization, customer journey tracking, A/B testing, and connecting content with analytics. G2 reviewers mention Adobe Experience Manager for delivering consistent content across websites, apps, and regions, which helps reduce fragmentation in the user experience. Reviews for Bloomreach also point to personalization, real-time targeting, and customer data activation for more relevant journeys. In practice, buyers should align the platform with whether they need enterprise content orchestration, behavior-based personalization, or commerce-oriented journey optimization.

**Here are some of the top-rated products on G2:**

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – recognized for personalization, analytics, and tracking customer journeys across digital touchpoints
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to keep content consistent across channels, regions, and user experiences
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) – reviewed for real-time personalization, targeting, and customer experience optimization


### What best digital experience platforms for small business?
Based on G2 reviews, small businesses should pay close attention to usability, implementation effort, and whether a platform feels manageable without a large technical team. According to verified users, many of the most reviewed DXPs in this dataset are powerful but often described as complex, enterprise-focused, or demanding to configure. G2 reviewers mention that Adobe Experience Manager and Sitecore Digital Experience Platform deliver strong scalability and personalization, but they are also often noted for learning curves and heavier setup. Liferay Digital Experience Platform is praised for flexibility, low-code options, and self-service features, though reviewers still mention onboarding effort. For smaller teams, reviews suggest prioritizing ease of use, faster content updates, and lower operational complexity over maximum feature breadth.

**Here are some of the top-rated products on G2:**

- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – appreciated for low-code tools, self-service content management, and flexible integrations
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for content and asset management, though reviewers often note it is better suited to larger teams
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and scalability, but commonly described as more complex for smaller organizations


### What top rated DXP software for enhancing customer engagement?
Based on G2 reviews, customer engagement is most often linked to personalization, content targeting, analytics, and easier campaign execution. According to verified users, Sitecore Digital Experience Platform is repeatedly associated with personalization, A/B testing, audience targeting, and giving marketing teams more control over relevant experiences. G2 reviewers mention Adobe Experience Manager for delivering consistent content across channels and managing personalized digital experiences at scale. Reviews for Liferay Digital Experience Platform also point to unified digital touchpoints, user segmentation, and role-based experiences that can support engagement in portals and service environments. Buyers evaluating DXP software for engagement should focus on whether they need stronger content operations, personalized experiences, or integrated self-service journeys.

**Here are some of the top-rated products on G2:**

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, audience targeting, and behavior-based digital experiences
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – supports cross-channel content delivery and personalized experience management
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – useful for unified digital touchpoints, segmented experiences, and customer or employee engagement portals


### What leading digital experience platforms for enterprise use?
Based on G2 reviews, enterprise buyers tend to prioritize scalability, governance, multilingual delivery, integrations, and the ability to coordinate content and experiences across regions and teams. According to verified users, Adobe Experience Manager is frequently recognized for managing enterprise-scale content, assets, workflows, and reusable templates across many channels. G2 reviewers mention Sitecore Digital Experience Platform for handling personalization, analytics, global content operations, and complex digital ecosystems. Reviews also highlight Jahia DXP for centralized content management, personalization, and support for multi-site and multilingual environments. Across the review set, enterprise organizations appear to favor platforms that balance governance and flexibility while supporting collaboration between marketing, content, and technical teams.

**Here are some of the top-rated products on G2:**

- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – designed for enterprise content, asset governance, and large-scale multi-channel publishing
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – frequently used for enterprise personalization, analytics, and global digital experience management
- [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) – reviewed for multi-site, multilingual content operations and centralized digital experience management


### What best DXP for enhancing digital interfaces for startups?
Based on G2 reviews, startups should weigh ease of use and speed of execution against the complexity that often comes with broader DXP capabilities. According to verified users, the most established products in this dataset are often praised for scalability, integrations, and advanced content operations, but reviewers also frequently mention learning curves and heavier implementation needs. G2 reviewers mention Liferay Digital Experience Platform for low-code tools, self-service site building, and integration flexibility that can help teams move quickly. Reviews of Adobe Experience Manager and Sitecore Digital Experience Platform highlight strong digital experience capabilities, though they are often framed as better suited to larger or more mature teams. For startups, reviews suggest prioritizing platforms that reduce dependence on developers for routine updates and interface changes.

**Here are some of the top-rated products on G2:**

- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – noted for low-code tools, site building flexibility, and support for user-managed digital experiences
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for scalable interfaces and content operations, though often described as more complex
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and extensibility, but typically better aligned with more mature digital teams




## How Many Digital Experience Platforms (DXP) Products Does G2 Track?
**Total Products under this Category:** 101

### Category Stats (Jul 2026)
- **Average Rating**: 4.38/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Magnolia (+2.63%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month
*Last updated: July 03, 2026*


## How Does G2 Rank Digital Experience Platforms (DXP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 12,100+ Authentic Reviews
- 101+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Digital Experience Platforms (DXP) Is Best for Your Use Case?

- **Leader:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
- **Highest Performer:** [Hygraph](https://www.g2.com/products/hygraph/reviews)
- **Easiest to Use:** [Umbraco](https://www.g2.com/products/umbraco/reviews)
- **Top Trending:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
- **Best Free Software:** [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews)


---

**Sponsored**

### Adobe Experience Manager

Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM&#39;s agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets:&amp;nbsp;A digital asset management system to govern and activate assets, with native AI trained on a brand&#39;s data, voice, and creative DNA across regions and geographies. Experience Manager Forms:&amp;nbsp;End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer:&amp;nbsp;Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer:&amp;nbsp;Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services:&amp;nbsp;Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides&amp;nbsp;and Learning Manager:&amp;nbsp;Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop:&amp;nbsp;AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow:&amp;nbsp;Adobe Firefly and generative content capabilities are embedded inside AEM&#39;s authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale:&amp;nbsp;Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe&#39;s optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=1414&amp;secure%5Bchosen_at%5D=2026-07-03T16%3A06%3A57Z&amp;secure%5Bdisplayable_resource_id%5D=1414&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=1414&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=1288&amp;secure%5Bresource_id%5D=1414&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp%3Fpage%3D2&amp;secure%5Btoken%5D=bb6caa56d2db4830eaffa14f46b5c974a64ec4cdf1cb9b28d7742ba534748d11&amp;secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fsites.html%3Fsdid%3DFR7NYTLW%26mv%3Daffiliate&amp;secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Digital Experience Platforms (DXP) Products in 2026?
### 1. [Neptune DXP](https://www.g2.com/products/neptune-dxp/reviews)
Neptune DXP is a no-code/low-code application development platform specifically designed to facilitate the creation and management of applications within the SAP ecosystem and beyond. This innovative solution empowers users to develop, run, and orchestrate modern applications with ease, significantly accelerating the development process compared to traditional methods. By leveraging its unique capabilities, organizations can streamline their operations and enhance their agility in an ever-evolving technological landscape. Targeted primarily at enterprises that utilize SAP systems or integrate SAP with various Software as a Service (SaaS) applications, Neptune DXP caters to a diverse range of professionals, including IT departments, business analysts, and application developers. The platform is particularly advantageous for organizations seeking to improve operational efficiency, as it allows users with limited coding experience to create applications, thereby broadening access to app development within the organization. This democratization of development fosters collaboration between technical and non-technical teams, driving innovation and responsiveness. One of the standout features of Neptune DXP is its ability to seamlessly integrate SAP and non-SAP systems, ensuring that organizations can maximize their existing investments while adopting new technologies. This integration capability is crucial for enterprises that rely on a mix of legacy systems and modern applications. Additionally, Neptune DXP is built with enterprise-grade governance in mind, providing the necessary security and compliance measures that large organizations require to navigate complex regulatory environments effectively. The platform&#39;s performance metrics are particularly impressive, enabling users to build applications up to ten times faster while reducing development effort by as much as 80%. This level of efficiency not only accelerates time-to-market for new applications but also allows teams to allocate resources more effectively, ultimately driving productivity. With a robust user base of over 850 customers and 4 million users, Neptune DXP has established a strong presence in the market, supported by a network of more than 100 certified partners who assist with implementation and integration. Neptune DXP distinguishes itself in the no-code/low-code platform category by combining AI capabilities with a solid SAP-native foundation. This unique positioning enables enterprises to harness the power of artificial intelligence while maintaining control over their application development processes. By adopting Neptune DXP, organizations can drive innovation, enhance productivity, and achieve their digital transformation objectives more efficiently.


**Average Rating:** 4.5/5.0
**Total Reviews:** 211
**How Do G2 Users Rate Neptune DXP?**

- **Web Analytics:** 8.4/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.2/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Neptune DXP?**

- **Seller:** [Neptune Software](https://www.g2.com/sellers/neptune-software)
- **Company Website:** https://www.neptune-software.com/
- **Year Founded:** 2011
- **HQ Location:** Oslo, Oslo
- **Twitter:** @NeptSoft (1,279 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/neptune-software/ (205 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Consultant, Software Engineer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 42% Enterprise, 32% Small-Business


#### What Are Neptune DXP's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Low Code (4 reviews)
- Low Coding (4 reviews)
- Mobile Apps (4 reviews)
- Customer Support (3 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Expertise Required (3 reviews)
- Learning Difficulty (3 reviews)
- Steep Learning Curve (3 reviews)
- Complexity (2 reviews)


### What Do G2 Reviewers Say About Neptune DXP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find the **ease of use** in Neptune DXP remarkable, thanks to intuitive features like drag-and-drop functionality.
- Users praise Neptune DXP for its **user-friendly low-code capabilities** , enabling both experts and novices to create apps effortlessly.
- Users value the **low-code capability** of Neptune DXP, facilitating easy app development for all skill levels.
- Users love the **offline capabilities** of Neptune DXP&#39;s mobile apps, enhancing usability for remote work and field tasks.
- Users commend the **responsive 24/7 customer support** of Neptune DXP, ensuring timely assistance for any issues encountered.

**Cons:**

- Users find the **learning curve steep** , especially for beginners, requiring initial support and better documentation for ease of use.
- Users find the **expertise required** for Neptune DXP challenging, especially for those new to low-code platforms.
- Users find the **learning difficulty** with Neptune DXP steep, requiring technical skills and better documentation for ease of use.
- Users find a **steep learning curve** with Neptune DXP, especially for beginners requiring additional support and documentation.
- Users face a **complex learning curve** when starting with Neptune DXP, requiring some technical skills and initial support.

#### What Are Recent G2 Reviews of Neptune DXP?

**"[Modern web solutions - only with Neptune](https://www.g2.com/survey_responses/neptune-dxp-review-5284313)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Glass, Ceramics &amp; Concrete*

[Read full review](https://www.g2.com/survey_responses/neptune-dxp-review-5284313)

---

**"[Flexibility and Scalability Come at a Cost](https://www.g2.com/survey_responses/neptune-dxp-review-8323374)"**

**Rating:** 4.5/5.0 stars
*— Walid R.*

[Read full review](https://www.g2.com/survey_responses/neptune-dxp-review-8323374)

---


#### What Are G2 Users Discussing About Neptune DXP?

- [What is Neptune DXP used for?](https://www.g2.com/discussions/what-is-neptune-dxp-used-for) - 1 upvote

### 2. [Croct](https://www.g2.com/products/croct/reviews)
Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.


**Average Rating:** 4.7/5.0
**Total Reviews:** 48
**How Do G2 Users Rate Croct?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Croct?**

- **Seller:** [Croct](https://www.g2.com/sellers/croct)
- **Year Founded:** 2020
- **HQ Location:** Denver, Colorado, US
- **Twitter:** @croct_tech (133 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/croct (14 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Mid-Market, 29% Enterprise


#### What Are Croct's Pros and Cons?

**Pros:**

- Customer Support (20 reviews)
- Personalization (12 reviews)
- Ease of Use (11 reviews)
- Implementation Ease (11 reviews)
- A/B Testing (9 reviews)

**Cons:**

- Difficult Setup (5 reviews)
- Complexity (4 reviews)
- Learning Curve (4 reviews)
- Limitations (4 reviews)
- Technical Expertise Required (4 reviews)


### What Do G2 Reviewers Say About Croct?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend Croct&#39;s **reliable and responsive customer support** that enhances the overall user experience significantly.
- Users value the **personalization capabilities** of Croct, enhancing e-commerce experiences through tailored user journeys and reliable support.
- Users appreciate the **ease of use** of Croct, enjoying straightforward integration and effective support throughout their experience.
- Users find **implementation easy** with Croct, appreciating the supportive team and quick integration via the SDK.
- Users value the **intuitive layout and ease of use** of Croct for effective A/B testing and analysis.

**Cons:**

- Users find the **difficult setup** of Croct to be time-consuming and complicated, especially with legacy systems.
- Users find the **complex navigation** of Croct somewhat confusing, which may hinder the overall user experience.
- Users report a **learning curve** with Croct, making initial setup and integration somewhat challenging for beginners.
- Users find Croct&#39;s **limitations in flexibility and no-code options** restrict their creative and development capabilities.
- Users find the **technical expertise required** for Croct to be a barrier, limiting no-code experimentation.

#### What Are Recent G2 Reviews of Croct?

**"[Incredible Support That Makes Croct a True Partner](https://www.g2.com/survey_responses/croct-review-12344665)"**

**Rating:** 5.0/5.0 stars
*— Renata  V.*

[Read full review](https://www.g2.com/survey_responses/croct-review-12344665)

---

**"[Wonderful Support and Easy-to-Use Insights That Improve Decision-Making](https://www.g2.com/survey_responses/croct-review-12884326)"**

**Rating:** 4.0/5.0 stars
*— Heloísa O.*

[Read full review](https://www.g2.com/survey_responses/croct-review-12884326)

---



### 3. [Acquia Digital Experience Platform](https://www.g2.com/products/acquia-digital-experience-platform/reviews)
Acquia Digital Experience Platform (DXP) is a powerful, enterprise-grade solution designed to help organizations build, manage, and optimize personalized, omnichannel digital experiences. Built on open-source Drupal, Acquia DXP combines content management, customer data, personalization, and marketing automation into one unified platform. With Acquia Drupal Cloud, teams can create and manage content at scale, while Site Studio enables faster time-to-market through low-code site building. Acquia Customer Data Platform (CDP) centralizes customer data from various sources, providing a 360-degree view that drives segmentation, personalization, and predictive analytics. Marketers can deliver tailored experiences across web, email, and mobile using Acquia Campaign Studio and Personalization tools, while integrated A/B testing and analytics help optimize performance. Teams can also ensure site accessibility by optimizing content with Acquia Web Governance, all while boosting site visibility and engagement across all platforms with Acquia Content Optimization. The platform also supports multi-site management, enterprise security, GDPR/CCPA compliance, and integrates easily with leading tools like Salesforce and Marketo. Trusted by top global brands, Acquia DXP empowers businesses to create consistent, data-driven digital experiences that boost customer engagement, retention, and revenue. Whether you’re in B2B, B2C, or the public sector, Acquia offers the flexibility and scalability to meet your digital transformation goals.


**Average Rating:** 4.3/5.0
**Total Reviews:** 208
**How Do G2 Users Rate Acquia Digital Experience Platform?**

- **Web Analytics:** 7.9/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Acquia Digital Experience Platform?**

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Company Website:** https://www.acquia.com
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia (44,968 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167056/ (1,098 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Drupal Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 34% Small-Business, 33% Mid-Market


#### What Are Acquia Digital Experience Platform's Pros and Cons?

**Pros:**

- Customer Support (5 reviews)
- Seamless Integration (5 reviews)
- Ease of Use (4 reviews)
- Helpful (4 reviews)
- Personalization (4 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Poor Customer Support (3 reviews)
- Dependency Issues (2 reviews)
- Developer Dependency (2 reviews)
- Expensive (2 reviews)


### What Do G2 Reviewers Say About Acquia Digital Experience Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **consistent and effective customer support** from Acquia DXP, ensuring smooth operation and problem resolution.
- Users value the **seamless integration** of Acquia DXP, enhancing efficiency in managing digital experiences and tools.
- Users find Acquia Digital Experience Platform very **easy to learn and user-friendly** , enhancing their website management experience.
- Users find the **helpful support** from Acquia DXP makes resolving issues and managing digital experiences easier.
- Users love the **flexibility and scalability** of Acquia Digital Experience Platform for delivering personalized digital experiences.

**Cons:**

- Users find the **learning curve challenging** due to overwhelming features and inadequate documentation, impacting overall efficiency.
- Users experience **poor customer support** at first, with slow responses and generic replies, though it improves over time.
- Users find the **dependency issues** on Acquia&#39;s platform limiting, especially when seeking unsupported features or configurations.
- Users face challenges with **developer dependency** due to occasional issues managing PHP plugins and configurations.
- Users find the platform **expensive** , especially for additional features like log forwarding and custom development.

#### What Are Recent G2 Reviews of Acquia Digital Experience Platform?

**"[Acquia Drupal Cloud: to create an enterprise class online experience that is safe and inclusive.](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8941911)"**

**Rating:** 5.0/5.0 stars
*— James M.*

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8941911)

---

**"[Easy Content Updates with Reusable Tags and Powerful Filters](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-12470761)"**

**Rating:** 4.5/5.0 stars
*— Christine H.*

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-12470761)

---


#### What Are G2 Users Discussing About Acquia Digital Experience Platform?

- [What is Acquia Drupal Cloud used for?](https://www.g2.com/discussions/what-is-acquia-drupal-cloud-used-for) - 1 comment
- [How much does acquia cost?](https://www.g2.com/discussions/how-much-does-acquia-cost)
- [Is Drupal cloud based?](https://www.g2.com/discussions/is-drupal-cloud-based)
- [What is Acquia Cloud?](https://www.g2.com/discussions/acquia-drupal-cloud-what-is-acquia-cloud) - 3 comments
- [What is Acquia Drupal?](https://www.g2.com/discussions/what-is-acquia-drupal)

### 4. [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews)
WordPress VIP is the agile content platform leading a powerful enterprise ecosystem for an array of global brands including Salesforce, Merck, Condé Nast, and Facebook. As we fit seamlessly across your organization, have the ease, flexibility, and freedom you need to scale the digital experiences that drive your growth. WordPress VIP offers content management, enterprise commerce, and content analytics. Our platform provides best-in-class content creation agility combined with the insights to understand and optimize the impact of those digital experiences. We go beyond support: we provide expertise. Our team has been delivering the largest WordPress deployments for more than a decade, and will guide your team with architecture, integrations, plugins, agencies, and more. Say farewell to software bloat, lock-ins, and pricey marketing clouds. Select the technologies that actually solve your customer experience needs. And discover how quickly you see ROI with the agile CMS that powers 40% of the internet and 30% of the F100.


**Average Rating:** 4.5/5.0
**Total Reviews:** 53
**How Do G2 Users Rate WordPress VIP?**

- **Web Analytics:** 9.4/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind WordPress VIP?**

- **Seller:** [Automattic Inc.](https://www.g2.com/sellers/automattic-inc)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @automattic (57,202 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/58194/ (4,058 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 64% Small-Business, 31% Mid-Market


#### What Are WordPress VIP's Pros and Cons?

**Pros:**

- Cloud Hosting (1 reviews)
- Ease of Management (1 reviews)
- Ease of Use (1 reviews)
- Intuitive (1 reviews)
- Management Ease (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Poor Customer Support (1 reviews)


### What Do G2 Reviewers Say About WordPress VIP?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **cloud hosting capabilities** of WordPress VIP, effectively handling thousands of visitors effortlessly.
- Users value the **ease of management** with WordPress VIP, effortlessly handling thousands of visitors efficiently.
- Users appreciate the **simple and well-thought-out interface** of WordPress VIP, enhancing their overall experience.
- Users appreciate the **intuitive interface** of WordPress VIP, finding it simple and well-designed for ease of use.
- Users value the **management ease** of WordPress VIP, effectively handling thousands of visitors without hassle.

**Cons:**

- Users find WordPress VIP to be **expensive** compared to other CMS options, affecting their budget considerations.
- Users find that **customer support can be hard to reach** , leading to frustrating experiences when assistance is needed.

#### What Are Recent G2 Reviews of WordPress VIP?

**"[Best enterprise level web development csm](https://www.g2.com/survey_responses/wordpress-vip-review-9386441)"**

**Rating:** 5.0/5.0 stars
*— Mohip P.*

[Read full review](https://www.g2.com/survey_responses/wordpress-vip-review-9386441)

---

**"[Super easy to use](https://www.g2.com/survey_responses/wordpress-vip-review-8947841)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Music*

[Read full review](https://www.g2.com/survey_responses/wordpress-vip-review-8947841)

---


#### What Are G2 Users Discussing About WordPress VIP?

- [What is WordPress VIP used for?](https://www.g2.com/discussions/what-is-wordpress-vip-used-for) - 1 comment
- [What is WordPress software used for?](https://www.g2.com/discussions/what-is-wordpress-software-used-for)
- [What is included in WordPress premium?](https://www.g2.com/discussions/what-is-included-in-wordpress-premium) - 1 comment, 1 upvote
- [Is WordPress premium worth getting?](https://www.g2.com/discussions/is-wordpress-premium-worth-getting)
- [What is WordPress VIP go?](https://www.g2.com/discussions/what-is-wordpress-vip-go)

### 5. [Optimizely One](https://www.g2.com/products/optimizely-one/reviews)
Optimizely One is an AI-powered digital experience platform that unifies content, experimentation, personalization, and analytics—with AI at the core. Built on a modern, cloud-native and extensible architecture, Optimizely One is a single, fully-unified platform that powers every stage of the marketing lifecycle—from content planning and creation, to publishing and personalization, to experimentation and warehouse-native analytics. And with Optimizely Opal, the agent orchestration platform for marketing, deeply embedded across the entire suite, teams can deploy AI agents to automate workflows and accelerate results. Ready to learn more? Contact us to see how Optimizely can transform your digital experience. Why Optimizely •10,000+ brands run on Optimizely globally, including Salesforce, Zoom, and Capital One •6× Leader in the Gartner Magic Quadrant for Digital Experience Platforms (2020–2025) •Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 — highest possible scores across 15 criteria including content management, agent orchestration framework, brand-aligned content generation, experience experimentation and personalization, and more •1,500 employees and 700+ partners worldwide •Enterprise-grade security, scalability, and compliance


**Average Rating:** 4.2/5.0
**Total Reviews:** 53
**How Do G2 Users Rate Optimizely One?**

- **Web Analytics:** 6.7/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.2/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Optimizely One?**

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely (28,791 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 40% Mid-Market, 31% Enterprise


#### What Are Optimizely One's Pros and Cons?

**Pros:**

- Customization (3 reviews)
- Personalization (2 reviews)
- Team Collaboration (2 reviews)
- A/B Testing (1 reviews)
- Automation (1 reviews)

**Cons:**

- Learning Difficulty (2 reviews)
- Complex Features (1 reviews)
- Difficult Learning (1 reviews)
- Difficult Usability (1 reviews)
- Initial Difficulty (1 reviews)


### What Do G2 Reviewers Say About Optimizely One?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **customization options** in Optimizely One, enhancing content management and engagement tailored to team needs.
- Users value the **personalization capabilities** of Optimizely One, enhancing their digital marketing strategies effectively.
- Users appreciate the **effective team collaboration** of Optimizely One, enhancing project monitoring and personalized testing across teams.
- Users value the **comprehensive tools** in Optimizely One for personalizing and optimizing their digital marketing efforts.
- Users value the **automated workflows** of Optimizely One, aligning seamlessly with company needs and audience insights.

**Cons:**

- Users find Optimizely One has a **learning difficulty** , as advanced features can be hard to understand and use.
- Users find the **advanced features complex** , making it challenging to fully utilize Optimizely One&#39;s capabilities.
- Users find the **difficult learning** curve of Optimizely One challenging when navigating its advanced features.
- Users find Optimizely One&#39;s interface to have **difficult usability** , making navigation and functionality challenging at times.
- Users find the **initial difficulty** of Optimizely One can hinder their overall user experience and effectiveness.

#### What Are Recent G2 Reviews of Optimizely One?

**"[You receive exactly what you paid for with Optimizely.](https://www.g2.com/survey_responses/optimizely-one-review-10052616)"**

**Rating:** 4.5/5.0 stars
*— Dianna G.*

[Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10052616)

---

**"[Optimizely One should be call Easlily One!](https://www.g2.com/survey_responses/optimizely-one-review-10954457)"**

**Rating:** 5.0/5.0 stars
*— Evie L.*

[Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10954457)

---


#### What Are G2 Users Discussing About Optimizely One?

- [What is Optimizely Digital Experience Platform used for?](https://www.g2.com/discussions/what-is-optimizely-digital-experience-platform-used-for)

### 6. [Core dna](https://www.g2.com/products/core-dna/reviews)
Core dna is a unified Digital Orchestration Platform that converges Hybrid Headless CMS, Ecommerce, and Enterprise AI into a single-tenant environment. Beyond traditional AI agents, core dna features a native Model Context Protocol (MCP) layer. This enables enterprise teams to create complex, multi-site workflows and digital experiences using natural language within a secure, governed environment. By embedding AI at the infrastructure level rather than through third-party plugins, core dna ensures that every autonomous action is grounded in your specific enterprise regulations, permissions, and user hierarchies. Core Capabilities for 2026 - MCP-Driven Workflow Creation: Use natural language to build and deploy enterprise-grade workflows. Because the platform natively supports MCP, AI agents can &quot;discover&quot; your custom entities and data structures (like ERP data or franchise logic) without manual mapping or custom development. - Autonomous Page &amp; Experience Reconstitution: Our AI orchestration agent doesn&#39;t just translate text; it rebuilds entire page layouts component-by-component across 100+ languages. This process is fully governed, allowing for instant &quot;staging&quot; and human verification before launch. - Hybrid Headless with API Governance: Get the flexibility of a headless architecture with the stability of a managed SaaS. All functionality, from commerce and SEO to the MCP layer is native to the core dna stack, ensuring Upgrade-Preserved stability and eliminating the &quot;plugin-break&quot; cycle. - Enterprise-Ready AI Context: Unlike generic AI tools, core dna’s AI operates within your &quot;Corporate Guardrails.&quot; It understands granular permissions, regional compliance, and brand standards, ensuring that AI-generated actions are always secure and compliant. Why Enterprise Teams Choose core dna 1. The End of &quot;Plugin Anxiety&quot;: Most platforms (like WordPress or Shopify) rely on a fragile web of 3rd-party plugins. core dna is a Zero-Plugin platform. All features, including our advanced AI agents and MCP servers, are part of the core engine, meaning your site will never break during a platform update. 2. Natural Language Operations: Empower non-technical marketers and ecommerce managers to perform complex tasks, like &quot;Create a regional promotion for all NYC stores with 10% off walnut furniture&quot;, directly through the MCP interface. The system handles the API calls, permission checks, and layout adjustments automatically. 3. Strategic Multi-Site Scaling: Orchestrate hundreds of sub-sites or franchise locations from a single master dashboard. Use AI to push global brand updates while allowing local agents to adapt pricing and content for specific regional markets.


**Average Rating:** 4.5/5.0
**Total Reviews:** 13
**How Do G2 Users Rate Core dna?**

- **Web Analytics:** 7.8/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.2/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.4/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

**Who Is the Company Behind Core dna?**

- **Seller:** [Core dna Services](https://www.g2.com/sellers/core-dna-services)
- **Year Founded:** 2000
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @coredna (3,016 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3610696/ (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 85% Small-Business, 15% Mid-Market



#### What Are Recent G2 Reviews of Core dna?

**"[Overall Experience Exceeds Expectations](https://www.g2.com/survey_responses/core-dna-review-9014374)"**

**Rating:** 5.0/5.0 stars
*— Hasan H.*

[Read full review](https://www.g2.com/survey_responses/core-dna-review-9014374)

---

**"[Core dna really a cool cms](https://www.g2.com/survey_responses/core-dna-review-3946582)"**

**Rating:** 5.0/5.0 stars
*— Steven P.*

[Read full review](https://www.g2.com/survey_responses/core-dna-review-3946582)

---


#### What Are G2 Users Discussing About Core dna?

- [What is Core dna used for?](https://www.g2.com/discussions/what-is-core-dna-used-for)

### 7. [Enonic](https://www.g2.com/products/enonic/reviews)
Digital teams use the Enonic platform to structure content, compose pages, and deliver digital experiences with their preferred front-end frameworks. Visual editing and real-time preview give editors an intuitive mastery and control of their content, which can be accessed via the API and used as data. The platform also supports re-use and localization of content to support brands across markets. Enonic is optimized for agile development, and offers standard integrations with popular marketing tools and front-end frameworks. Developers can even build their own back-end services and APIs to cover custom use cases.


**Average Rating:** 4.5/5.0
**Total Reviews:** 27
**How Do G2 Users Rate Enonic?**

- **Web Analytics:** 7.1/10 (Category avg: 8.1/10)
- **Audience Insights:** 5.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 5.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Enonic?**

- **Seller:** [Enonic](https://www.g2.com/sellers/enonic)
- **Year Founded:** 2000
- **HQ Location:** Oslo, Norway
- **Twitter:** @EnonicHQ (863 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/55102 (21 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 39% Mid-Market, 32% Enterprise



#### What Are Recent G2 Reviews of Enonic?

**"[WordPress.com Alternative of this Era: Enonic](https://www.g2.com/survey_responses/enonic-review-8193819)"**

**Rating:** 4.5/5.0 stars
*— Mia F.*

[Read full review](https://www.g2.com/survey_responses/enonic-review-8193819)

---

**"[Feature full and JavaScript-based hybrid CMS/platform](https://www.g2.com/survey_responses/enonic-review-6585562)"**

**Rating:** 4.5/5.0 stars
*— Bobby W.*

[Read full review](https://www.g2.com/survey_responses/enonic-review-6585562)

---


#### What Are G2 Users Discussing About Enonic?

- [What is Enonic used for?](https://www.g2.com/discussions/what-is-enonic-used-for) - 1 comment

### 8. [dotCMS](https://www.g2.com/products/dotcms/reviews)
dotCMS is a visual headless content management system (CMS) designed to assist compliance-led organizations in the creation, management, and publication of digital content across various sites, brands, and channels from a unified platform. This innovative solution combines the flexibility of a headless CMS with a user-friendly visual editing interface, making it suitable for both developers and content teams. The platform is particularly relevant for organizations that prioritize governance and compliance, such as those in financial services, healthcare, government, telecom, and manufacturing. It is ideal for use cases that involve managing multi-site brand and regional websites, intranets, customer portals, product and marketing sites, and localized content. By providing a centralized system, dotCMS allows users to maintain control over their content while ensuring that it meets regulatory requirements. Key features of dotCMS include its API-first design, which supports GraphQL, REST, and Page API, enabling developers to integrate with various front-end technologies like React, Next.js, and Angular. This flexibility allows for seamless integration with other systems, such as commerce, digital asset management (DAM), and product information management (PIM). Content editors benefit from a visual interface that includes drag-and-drop functionality and live preview capabilities, streamlining the content creation process. Governance and compliance are at the forefront of dotCMS&#39;s offerings, with built-in workflows, approval processes, audit trails, granular permissions, and version history. This ensures that organizations can maintain oversight of their content operations, with configurable roles and multi-step approval processes that enhance accountability. Furthermore, dotCMS is aligned with enterprise security and compliance standards, such as SOC 2 Type II and ISO 27001, providing peace of mind for organizations handling sensitive information. Organizations like BNP Paribas, Telus, and various regional health systems utilize dotCMS to consolidate their content platforms, standardize governance practices, and reduce operational overhead. The platform is tailored for teams that require both content flexibility and stringent control over publishing processes, making it a robust solution for managing digital content in a compliant manner.


**Average Rating:** 4.1/5.0
**Total Reviews:** 109
**How Do G2 Users Rate dotCMS?**

- **Web Analytics:** 8.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.7/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind dotCMS?**

- **Seller:** [dotCMS](https://www.g2.com/sellers/dotcms)
- **Company Website:** https://dotcms.com
- **Year Founded:** 2003
- **HQ Location:** Miami, Florida
- **Twitter:** @dotcms (1,334 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2307658/ (75 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Higher Education, Information Technology and Services
- **Company Size:** 47% Enterprise, 44% Mid-Market


#### What Are dotCMS's Pros and Cons?

**Pros:**

- Content Management (5 reviews)
- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- Integrations (3 reviews)
- API Flexibility (2 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Developer Challenges (2 reviews)
- Expensive (2 reviews)
- Steep Learning Curve (2 reviews)
- Bugs (1 reviews)


### What Do G2 Reviewers Say About dotCMS?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly content management** of dotCMS, facilitating contributions from novices to experienced developers.
- Users find dotCMS to have a **super easy interface** that simplifies content creation and management for everyone.
- Users praise the **exceptional customer support** of dotCMS, highlighting their quick response and helpful assistance.
- Users value the **extensive integration options** of dotCMS, allowing for flexible and seamless content management across platforms.
- Users value the **API flexibility** of dotCMS, offering multiple solutions for content management without extensive coding.

**Cons:**

- Users find a **steep learning curve** with dotCMS, requiring extensive coding knowledge for effective administration and usage.
- Users experience **inconsistency with Push Publish** and find the documentation sparse, complicating their development process.
- Users find dotCMS to be **expensive** , especially for smaller businesses facing a steep learning curve.
- Users find the **steep learning curve** of dotCMS challenging, especially without strong coding and advanced skills.
- Users experience **inconsistencies with Push Publish** , indicating a need for clearer source and target demarcation.

#### What Are Recent G2 Reviews of dotCMS?

**"[Great service for flexible websites](https://www.g2.com/survey_responses/dotcms-review-9635731)"**

**Rating:** 5.0/5.0 stars
*— Jennifer W.*

[Read full review](https://www.g2.com/survey_responses/dotcms-review-9635731)

---

**"[Efficient and Friendly, But with Room to Explore More](https://www.g2.com/survey_responses/dotcms-review-12973359)"**

**Rating:** 4.0/5.0 stars
*— Jesus Eduardo G.*

[Read full review](https://www.g2.com/survey_responses/dotcms-review-12973359)

---


#### What Are G2 Users Discussing About dotCMS?

- [Why dotCMS?](https://www.g2.com/discussions/why-dotcms)
- [How much is dotCMS?](https://www.g2.com/discussions/how-much-is-dotcms)
- [Is dotCMS opensource?](https://www.g2.com/discussions/is-dotcms-opensource)
- [What does dotCMS do?](https://www.g2.com/discussions/what-does-dotcms-do)

### 9. [HCL Digital Experience](https://www.g2.com/products/hcl-digital-experience/reviews)
HCL DX is the trusted and proven platform for organizations worldwide that meets the demanding requirements necessary to digitize business-critical processes and make them available to online audiences. These digital experiences must be always available, secure, and scalable.&amp;nbsp;And, you need a variety of backend integrations, all with secure data transfer and role-based user authentication, as well as tools for the business to manage the content/experience. HCL Digital Experience provides all these capabilities and tools needed and necessary for enterprises to meet these complex demands.&amp;nbsp;Our flexible deployment alternatives allow you to easily integrate into your existing tech stack and scale elastically on-demand with Docker and Kubernetes support.&amp;nbsp;For your business users responsible for the digital content we provide&amp;nbsp;intuitive experience management tooling to empower them to solve challenges and make changes as required — without having to call IT. This is not the solution to stand up simple content sites.&amp;nbsp;This is what you need when a solution must be performant, scale, be secure, and support authentication for security and personalization. HCL DX is what you need to ease the integration of&amp;nbsp;myriad application, process, data and systems required to deliver an experience that matters.


**Average Rating:** 3.8/5.0
**Total Reviews:** 25
**How Do G2 Users Rate HCL Digital Experience?**

- **Web Analytics:** 6.5/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind HCL Digital Experience?**

- **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies)
- **Year Founded:** 1999
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @hcltech (425,043 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1756/ (246,058 employees on LinkedIn®)
- **Ownership:** NSE - National Stock Exchange of India

**Who Uses This Product?**
- **Top Industries:** Banking
- **Company Size:** 66% Enterprise, 25% Mid-Market



#### What Are Recent G2 Reviews of HCL Digital Experience?

**"[IBM digital experience manager](https://www.g2.com/survey_responses/hcl-digital-experience-review-1962104)"**

**Rating:** 4.0/5.0 stars
*— Rekha V.*

[Read full review](https://www.g2.com/survey_responses/hcl-digital-experience-review-1962104)

---

**"[Digitize to businesses critical processes and make them available online.](https://www.g2.com/survey_responses/hcl-digital-experience-review-4650359)"**

**Rating:** 5.0/5.0 stars
*— Jeanne A.*

[Read full review](https://www.g2.com/survey_responses/hcl-digital-experience-review-4650359)

---


#### What Are G2 Users Discussing About HCL Digital Experience?

- [What is HCL Digital Experience used for?](https://www.g2.com/discussions/what-is-hcl-digital-experience-used-for)

### 10. [RWS Tridion Sites](https://www.g2.com/products/rws-tridion-sites/reviews)
Tridion Sites provides web content management capabilities, connecting people, processes, and information across teams, brands, and markets, to deliver impactful online experiences globally. Our DPX platform makes it easy, using either traditional or headless publishing. It includes advanced features such as automated personalization, multilingual capabilities and Semantic AI. Our unique BluePrinting® technology simplifies reuse and management of different content variations..


**Average Rating:** 4.2/5.0
**Total Reviews:** 17
**How Do G2 Users Rate RWS Tridion Sites?**

- **Web Analytics:** 8.6/10 (Category avg: 8.1/10)
- **Audience Insights:** 9.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind RWS Tridion Sites?**

- **Seller:** [RWS](https://www.g2.com/sellers/rws-feb37b7a-b3be-4ac2-8036-086a1d54de9f)
- **Year Founded:** 1958
- **HQ Location:** Maidenhead
- **LinkedIn® Page:** https://www.linkedin.com/company/rws-group (13,831 employees on LinkedIn®)
- **Ownership:** RWS HOLDINGS PLC
- **Total Revenue (USD mm):** $940

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 53% Enterprise, 32% Mid-Market



#### What Are Recent G2 Reviews of RWS Tridion Sites?

**"[SDL Tridion is the Best Web Content Management System](https://www.g2.com/survey_responses/rws-tridion-sites-review-5409766)"**

**Rating:** 4.5/5.0 stars
*— Sharath K.*

[Read full review](https://www.g2.com/survey_responses/rws-tridion-sites-review-5409766)

---

**"[For enterprise web CMS, with great power comes great responsibility](https://www.g2.com/survey_responses/rws-tridion-sites-review-10185762)"**

**Rating:** 4.0/5.0 stars
*— Damian J.*

[Read full review](https://www.g2.com/survey_responses/rws-tridion-sites-review-10185762)

---


#### What Are G2 Users Discussing About RWS Tridion Sites?

- [Is SDL Tridion open source?](https://www.g2.com/discussions/is-sdl-tridion-open-source)
- [Who uses SDL Tridion?](https://www.g2.com/discussions/who-uses-sdl-tridion)
- [What is SDL Tridion developer?](https://www.g2.com/discussions/what-is-sdl-tridion-developer)
- [What is SDL Tridion used for?](https://www.g2.com/discussions/what-is-sdl-tridion-used-for)

### 11. [Truvio](https://www.g2.com/products/truvio/reviews)
DynamicWeb is Product Information Management (PIM), eCommerce, CMS and Marketing in a cloud-based unified and composable Commerce Suite. DynamicWeb is built on the latest .NET technology with a composable MACH- (Microservices, API-first, Cloud, Headless) based architecture. An open integration framework gives you an advanced starting point that includes standard templates for integrating eCommerce with CRM and ERP systems like MS Dynamics (Business Central, Finance &amp; Operations, NAV, and AX) to support any digital business process. DynamicWeb’s 300+ partners, 200+ employees in offices all around the globe are proud to support well over 4.000 brands, which includes leading brands like Coca-Cola, Lego Wear, Ibanez, Unilever, Winnebago, L’Oréal, Flying Tiger, Nespresso, Europcar, and Skanska. Built on DynamicWeb, these customers are empowered to gain lifelong customer relations, increase revenue and grow their brands. Learn more at dynamicweb.com


**Average Rating:** 4.3/5.0
**Total Reviews:** 40
**How Do G2 Users Rate Truvio?**

- **Web Analytics:** 8.7/10 (Category avg: 8.1/10)
- **Audience Insights:** 9.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Truvio?**

- **Seller:** [SignUp Software](https://www.g2.com/sellers/signup-software)
- **Year Founded:** 1999
- **HQ Location:** Solna, SE
- **Twitter:** @SignUp_Software (110 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/signup-software (100 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 41% Mid-Market, 34% Small-Business


#### What Are Truvio's Pros and Cons?

**Pros:**

- All-in-one Solutions (1 reviews)
- B2B (1 reviews)
- CMS Flexibility (1 reviews)
- Content Management (1 reviews)
- Customizability (1 reviews)

**Cons:**

- App Integration Issues (1 reviews)
- Integration Issues (1 reviews)


### What Do G2 Reviewers Say About Truvio?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **all-in-one digital experience** of Truvio, benefiting from its integrated commerce, CMS, and marketing features.
- Users appreciate the **all-in-one digital experience** of Truvio, effectively supporting both B2B and B2C needs.
- Users appreciate the **CMS flexibility** of Truvio, enabling easy content sharing across multiple website portals.
- Users appreciate the **dynamic content management** capabilities of Truvio, enabling seamless sharing across various platforms.
- Users value the **customizability** of Truvio, enhancing their digital experience with tailored solutions for diverse needs.

**Cons:**

- Users experience **app integration issues** when using less common payment platforms, requiring custom solutions for seamless connectivity.
- Users face **integration challenges** when dealing with specific payment platforms, requiring custom solutions for optimal use.

#### What Are Recent G2 Reviews of Truvio?

**"[Versatile ecommerse solution](https://www.g2.com/survey_responses/truvio-review-8845375)"**

**Rating:** 4.0/5.0 stars
*— René J.*

[Read full review](https://www.g2.com/survey_responses/truvio-review-8845375)

---

**"[DynamicWeb great Digital Experience Platform](https://www.g2.com/survey_responses/truvio-review-10947477)"**

**Rating:** 5.0/5.0 stars
*— Joseph A.*

[Read full review](https://www.g2.com/survey_responses/truvio-review-10947477)

---


#### What Are G2 Users Discussing About Truvio?

- [What is an example of an ecommerce platform?](https://www.g2.com/discussions/what-is-an-example-of-an-ecommerce-platform)
- [What does ecommerce software do?](https://www.g2.com/discussions/dynamicweb-ecommerce-suite-what-does-ecommerce-software-do)
- [What software is used for ecommerce?](https://www.g2.com/discussions/dynamicweb-ecommerce-suite-what-software-is-used-for-ecommerce)
- [What are the features of an e-commerce platform?](https://www.g2.com/discussions/what-are-the-features-of-an-e-commerce-platform)

### 12. [Siteglide](https://www.g2.com/products/siteglide/reviews)
Siteglide is a Digital Experience Platform (DXP) that helps Digital Agencies build and manage User-First Experiences such as Online Courses, Marketplaces, Membership Sites and Customer Portals.


**Average Rating:** 4.8/5.0
**Total Reviews:** 31
**How Do G2 Users Rate Siteglide?**

- **Web Analytics:** 10.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 10.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Siteglide?**

- **Seller:** [Siteglide Ltd.](https://www.g2.com/sellers/siteglide-ltd)
- **Year Founded:** 2012
- **HQ Location:** Aldermaston, Berkshire
- **Twitter:** @Siteglide (11,187 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/siteglide/ (9 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Design
- **Company Size:** 94% Small-Business, 3% Enterprise



#### What Are Recent G2 Reviews of Siteglide?

**"[An all in one CMS for all of my teams needs](https://www.g2.com/survey_responses/siteglide-review-4368354)"**

**Rating:** 5.0/5.0 stars
*— Josh C.*

[Read full review](https://www.g2.com/survey_responses/siteglide-review-4368354)

---

**"[The Digital Experience Platform that gives you it all](https://www.g2.com/survey_responses/siteglide-review-13060185)"**

**Rating:** 5.0/5.0 stars
*— Steve J.*

[Read full review](https://www.g2.com/survey_responses/siteglide-review-13060185)

---


#### What Are G2 Users Discussing About Siteglide?

- [What is Siteglide used for?](https://www.g2.com/discussions/what-is-siteglide-used-for)

### 13. [CrafterCMS](https://www.g2.com/products/craftercms/reviews)
CrafterCMS is the AI-native, Java-based headless CMS built for modern enterprise digital experiences such as global websites, e-commerce experiences, employee intranets, customer portals, mobile apps, OTT video apps, conversational AI experiences, and more. It replaces the limitations of traditional, monolithic content management with a developer-first, API-driven architecture designed for speed, scale, and long-term platform evolution. Built on Java and Spring, CrafterCMS integrates natively with modern AI technologies—including Spring AI, OpenSearch vector database, and CrafterQ AI agents—to power intelligent, governed, and brand-safe content experiences. Its true headless design delivers clean APIs for React, Next.js, Vue, Angular, mobile apps, and conversational AI interfaces, without locking teams into proprietary front-end stacks. CrafterCMS treats content as code. With a Git-based content repository, XML content models, Groovy scripting, and FreeMarker templating, it enables modern DevContentOps workflows and makes content, configuration, and UI artifacts fully accessible to AI coding tools such as Github Copilot, Cursor and Claude Code. Developers gain full control and extensibility, while content teams benefit from visual authoring, omnichannel delivery, and AI-assisted productivity without sacrificing governance or accuracy. Enterprises can deploy CrafterCMS to match their operational and security requirements, with options including self-hosted/self-managed with enterprise support, fully managed private SaaS, and community-supported open source. Learn more at craftercms.com.


**Average Rating:** 4.5/5.0
**Total Reviews:** 17
**How Do G2 Users Rate CrafterCMS?**

- **Web Analytics:** 9.7/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.8/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 9.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind CrafterCMS?**

- **Seller:** [Crafter Software](https://www.g2.com/sellers/crafter-software)
- **Year Founded:** 2013
- **HQ Location:** Reston, VA
- **Twitter:** @crafter_cms (3,795 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3112839/ (18 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 44% Enterprise, 28% Mid-Market



#### What Are Recent G2 Reviews of CrafterCMS?

**"[Easy To Configure](https://www.g2.com/survey_responses/craftercms-review-7641737)"**

**Rating:** 4.5/5.0 stars
*— Terry D.*

[Read full review](https://www.g2.com/survey_responses/craftercms-review-7641737)

---

**"[Awesome Multi-Channel Digital Experience Platform](https://www.g2.com/survey_responses/craftercms-review-8236892)"**

**Rating:** 5.0/5.0 stars
*— Alex S.*

[Read full review](https://www.g2.com/survey_responses/craftercms-review-8236892)

---


#### What Are G2 Users Discussing About CrafterCMS?

- [What is CrafterCMS used for?](https://www.g2.com/discussions/what-is-craftercms-used-for)
- [What is CMS Git?](https://www.g2.com/discussions/what-is-cms-git)
- [What is Crafter Studio?](https://www.g2.com/discussions/what-is-crafter-studio)
- [What is Crafter delivery?](https://www.g2.com/discussions/what-is-crafter-delivery) - 1 comment
- [How Crafter CMS works?](https://www.g2.com/discussions/how-crafter-cms-works) - 1 comment

### 14. [Mura CMS](https://www.g2.com/products/mura-cms/reviews)
Content-focused software that drives business performance. Mura CMS is a cloud-based, content management platform to build and deploy web and mobile experiences faster and easier. Trusted worldwide by over 5000 companies such as Intuit, CSX, US Senate, NATO, Scientific American, &amp; nvoicepay. Mura CMS Is Built to Meet Your Needs Powerful: Powerful features out-of-the-box allow you to build quickly without custom development. Flexible: Headless, decoupled, or integrated configurations to meet your content publishing needs. Scalable: Multi-site management, extendable architecture, and robust APIs allow Mura CMS to grow with your content needs. Secure: Mura’s cloud services provide your business with the highest levels of security and compliance.


**Average Rating:** 4.5/5.0
**Total Reviews:** 80
**How Do G2 Users Rate Mura CMS?**

- **Web Analytics:** 8.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.2/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind Mura CMS?**

- **Seller:** [Mura Software](https://www.g2.com/sellers/mura-software)
- **Year Founded:** 2001
- **HQ Location:** Austin, US
- **Twitter:** @MuraExpPlatform (641 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/murasoftware/

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 65% Small-Business, 28% Mid-Market



#### What Are Recent G2 Reviews of Mura CMS?

**"[A great CMS with a lot of functionality out-of-the-box!](https://www.g2.com/survey_responses/mura-cms-review-191557)"**

**Rating:** 4.0/5.0 stars
*— Guust N.*

[Read full review](https://www.g2.com/survey_responses/mura-cms-review-191557)

---

**"[Mura is excellent for our entire website web pages](https://www.g2.com/survey_responses/mura-cms-review-5146550)"**

**Rating:** 5.0/5.0 stars
*— Glenn B.*

[Read full review](https://www.g2.com/survey_responses/mura-cms-review-5146550)

---


#### What Are G2 Users Discussing About Mura CMS?

- [What is Mura CMS used for?](https://www.g2.com/discussions/what-is-mura-cms-used-for)

### 15. [Unbound by Bridgeline](https://www.g2.com/products/unbound-by-bridgeline/reviews)
Bridgeline Content empowers you to engage prospects and build customer relationships across multiple channels in order to deliver exceptional customer experiences. Bridgeline Content powers more than 15,000 websites around the globe for many of the world’s most powerful brands. Build the face of your business on a flexible foundation with out-of-the-box templates, streamlined SEO management, plug-and-play content library, personalization features, and more.


**Average Rating:** 2.7/5.0
**Total Reviews:** 19
**How Do G2 Users Rate Unbound by Bridgeline?**

- **Web Analytics:** 8.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 6.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Unbound by Bridgeline?**

- **Seller:** [Bridgeline Digital](https://www.g2.com/sellers/bridgeline-digital)
- **Year Founded:** 2000
- **HQ Location:** Burlington, MA
- **Twitter:** @Bridgeline (1,653 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/16846/ (287 employees on LinkedIn®)
- **Ownership:** NASDAQ:BLIN

**Who Uses This Product?**
- **Company Size:** 65% Mid-Market, 25% Small-Business



#### What Are Recent G2 Reviews of Unbound by Bridgeline?

**"[Great virtual sharing app for small businesses](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-447252)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Translation and Localization*

[Read full review](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-447252)

---

**"[Very powerful with a lot of features](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-8333740)"**

**Rating:** 5.0/5.0 stars
*— Erik E.*

[Read full review](https://www.g2.com/survey_responses/unbound-by-bridgeline-review-8333740)

---


#### What Are G2 Users Discussing About Unbound by Bridgeline?

- [What is Unbound eCommerce used for?](https://www.g2.com/discussions/what-is-unbound-ecommerce-used-for)

### 16. [KNVEY](https://www.g2.com/products/knut-knvey/reviews)
KNVEY is an all-in-one digital experience platform that empowers businesses to create, manage, and optimize interactive and personalized customer experiences across various channels. KNVEY Sites is the Smart CMS for mid-sized businesses and enterprise organizations alike that provides teams with versioning capabilities, allowing for efficient content editing, approvals, and for changes to be easily rolled back. The low-code content creation, intuitive drag-and-drop interface, customizable and hierarchical tagging, and robust analytics and reporting tools make it simple for your team to create beautiful, engaging websites and stay ahead of your competition. Share your digital assets effortlessly with KNVEY Portals, the content hub builder. Imagine having the power to create a site for your audience that rivals the experience of popular platforms like Netflix and Amazon. Seamless navigation. Engaging content discovery. Whether it&#39;s presentations, marketing assets, projects, testimonials, support documentation, images, videos, courses, or more, KNVEY Portals helps you disseminate any type of information. As users browse, filter, and find what they need, they are treated to personalized services that create a strong connection with your brand online. With KNVEY Guides, users navigate through a series of steps to discover the best solution for their needs. From providing a service estimate, tips for a project, or a customized product, KNVEY Guides is the platform that can do it all. With KNVEY Guides, you can quickly lead your audience to valuable information and recommendations. These effortlessly tailored experiences will drive customer conversions and self-service and make sure that in their eyes, you hit the mark every single time. The KNVEY platform enables companies to achieve better efficiency, generate leads, and deliver outstanding customer experiences.


**Average Rating:** 5.0/5.0
**Total Reviews:** 10
**How Do G2 Users Rate KNVEY?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind KNVEY?**

- **Seller:** [KNVEY Inc.](https://www.g2.com/sellers/knvey-inc)
- **Year Founded:** 2009
- **HQ Location:** Naples, FL
- **Twitter:** @knutllc (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/knvey/ (5 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Construction
- **Company Size:** 90% Small-Business, 10% Enterprise



#### What Are Recent G2 Reviews of KNVEY?

**"[KNVEY Sites Provided Fast Turnaround for Website Design and Launch](https://www.g2.com/survey_responses/knvey-review-7863178)"**

**Rating:** 5.0/5.0 stars
*— Christina B.*

[Read full review](https://www.g2.com/survey_responses/knvey-review-7863178)

---

**"[Ease-of-Use and Total Control Make the KNVEY Experience Unbeatable](https://www.g2.com/survey_responses/knvey-review-7863204)"**

**Rating:** 5.0/5.0 stars
*— Sal B.*

[Read full review](https://www.g2.com/survey_responses/knvey-review-7863204)

---



### 17. [Acquia Customer Data Platform](https://www.g2.com/products/acquia-customer-data-platform/reviews)
Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.


**Average Rating:** 3.9/5.0
**Total Reviews:** 83
**How Do G2 Users Rate Acquia Customer Data Platform?**

- **Web Analytics:** 6.7/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Acquia Customer Data Platform?**

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia (44,968 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167056/ (1,098 employees on LinkedIn®)
- **Phone:** -8836.219

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 49% Small-Business, 29% Mid-Market



#### What Are Recent G2 Reviews of Acquia Customer Data Platform?

**"[Awesome platform for creators](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-8735333)"**

**Rating:** 4.0/5.0 stars
*— Marie I.*

[Read full review](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-8735333)

---

**"[Powerful Product](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-9070367)"**

**Rating:** 4.5/5.0 stars
*— David M.*

[Read full review](https://www.g2.com/survey_responses/acquia-customer-data-platform-review-9070367)

---


#### What Are G2 Users Discussing About Acquia Customer Data Platform?

- [How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it?](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it)
- [What is Acquia Marketing Cloud used for?](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for)
- [Is Mautic a CRM?](https://www.g2.com/discussions/is-mautic-a-crm)
- [What is Salesforce Marketing Cloud used for?](https://www.g2.com/discussions/what-is-salesforce-marketing-cloud-used-for)
- [What is Acquia Cloud?](https://www.g2.com/discussions/what-is-acquia-cloud)

### 18. [Agility CMS](https://www.g2.com/products/agility-cms/reviews)
Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels.


**Average Rating:** 4.4/5.0
**Total Reviews:** 193
**How Do G2 Users Rate Agility CMS?**

- **Web Analytics:** 8.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Agility CMS?**

- **Seller:** [Agility Inc](https://www.g2.com/sellers/agility-inc)
- **Company Website:** https://www.agilitycms.com
- **Year Founded:** 2002
- **HQ Location:** Toronto
- **Twitter:** @AgilityCMS (2,601 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1865246 (26 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Web Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 49% Small-Business, 45% Mid-Market


#### What Are Agility CMS's Pros and Cons?

**Pros:**

- Ease of Use (19 reviews)
- Content Management (14 reviews)
- Flexibility (13 reviews)
- Features (12 reviews)
- Customer Support (11 reviews)

**Cons:**

- Learning Curve (13 reviews)
- Complex Setup (7 reviews)
- Technical Expertise Required (6 reviews)
- Customization Difficulty (5 reviews)
- Limited Flexibility (5 reviews)


### What Do G2 Reviewers Say About Agility CMS?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of Agility CMS, making website management and content creation seamless and efficient.
- Users appreciate the **user-friendly interface and powerful customization options** of Agility CMS for efficient content management.
- Users value the **flexibility** of Agility CMS, enabling swift adaptation to changing needs and enhancing content management efficiency.
- Users appreciate Agility CMS for its **impressive array of features** , simplifying content management and enhancing productivity.
- Users commend Agility CMS for its **excellent customer support** , enhancing their experience and project success.

**Cons:**

- Users find the **learning curve steep** for complex setups, though support and guides aid in overcoming challenges.
- Users find the **complex setup** of Agility CMS challenging, especially for those lacking technical knowledge.
- Users find that **technical expertise is required** for effective use of Agility CMS, challenging for non-technical teams.
- Users experience **customization difficulty** that limits their design creativity and frustrates the web page development process.
- Users find Agility CMS has **limited flexibility** in design, making it challenging to implement their ideas effectively.

#### What Are Recent G2 Reviews of Agility CMS?

**"[Reliable CMS with a responsive support team](https://www.g2.com/survey_responses/agility-cms-review-12980803)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Consumer Electronics*

[Read full review](https://www.g2.com/survey_responses/agility-cms-review-12980803)

---

**"[Intuitive for Editors, Flexible Headless CMS for Global, Localized Deployments](https://www.g2.com/survey_responses/agility-cms-review-12947271)"**

**Rating:** 4.5/5.0 stars
*— Yana V.*

[Read full review](https://www.g2.com/survey_responses/agility-cms-review-12947271)

---


#### What Are G2 Users Discussing About Agility CMS?

- [What is Agility CMS used for?](https://www.g2.com/discussions/what-is-agility-cms-used-for)

### 19. [OneEntry](https://www.g2.com/products/oneentry/reviews)
OneEntry was built to eliminate the typical pain points of Headless CMS, Headless e-commerce, and backend platforms: complexity, plugin reliance, and hidden costs. Unlike tools that require separate services for logic, integration, and infrastructure, OneEntry provides an all-in-one backend for content, commerce, and business logic from day one. • Out-of-the-box modules for user management, authentication, headless e-commerce, forms, image optimization, notifications, events, and more • Built-in calendar for scheduling, bookings, and internal event management • Email marketing tools for campaigns, automations, and transactional messages • No plugin dependencies — all features are native and maintained by the platform • Custom Module support — extend logic with NodeJS, Python, or PHP • API-first and frontend-agnostic — works with any modern framework, library, or runtime: web, mobile, or custom • Real-time configuration of data structures and workflows via UI • Private cloud containers for every project, ready to scale automatically • Built-in CI/CD, monitoring, and automated backups for full reliability • Enterprise-grade security with mTLS, data isolation, and DDoS protection • Low-code integrations with external systems (CRM, ERP, payments, logistics), no DevOps required • Multilingual-ready for global teams and markets • Transparent pricing that fits any stage — startup to enterprise • Free Plan available — explore without setup or commitment


**Average Rating:** 4.7/5.0
**Total Reviews:** 57
**How Do G2 Users Rate OneEntry?**

- **Audience Insights:** 8.9/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind OneEntry?**

- **Seller:** [OneEntry Portal LLC](https://www.g2.com/sellers/oneentry-portal-llc)
- **Year Founded:** 2022
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** https://www.linkedin.com/company/oneentry-paas/ (6 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 52% Small-Business, 2% Mid-Market


#### What Are OneEntry's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Content Management (10 reviews)
- Easy Integrations (8 reviews)
- Creation Ease (7 reviews)
- Customer Support (7 reviews)

**Cons:**

- Learning Curve (11 reviews)
- Not User-Friendly (6 reviews)
- Steep Learning Curve (6 reviews)
- Lack of Tutorials (5 reviews)
- Lack of Educational Resources (4 reviews)


### What Do G2 Reviewers Say About OneEntry?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find OneEntry&#39;s platform **easy to use** , allowing effortless navigation and efficient customization for varied projects.
- Users value the **comprehensive content management features** of OneEntry, enhancing project tailorability and ease of use.
- Users find **easy integrations** with OneEntry to be seamless, enhancing overall functionality and user experience.
- Users find it easy to **create projects effortlessly** with OneEntry, appreciating its intuitive navigation and design.
- Users commend the **responsive and polite customer support** of OneEntry, making the platform even more user-friendly.

**Cons:**

- Users find the **learning curve steep** without proper tutorials, making it hard for beginners to navigate OneEntry.
- Users find the **navigation confusing** , making it challenging to locate options and complete tasks efficiently.
- Users experience a **steep learning curve** with OneEntry, often struggling to navigate and utilize its features effectively.
- Users express frustration over the **lack of tutorials** , making it difficult to navigate and utilize OneEntry effectively.
- Users note a **lack of educational resources** , making it challenging for beginners to navigate OneEntry effectively.

#### What Are Recent G2 Reviews of OneEntry?

**"[Feature-Rich and Customizable Platform with Smooth, Ad-Free Experience](https://www.g2.com/survey_responses/oneentry-review-12167214)"**

**Rating:** 4.0/5.0 stars
*— Norma T.*

[Read full review](https://www.g2.com/survey_responses/oneentry-review-12167214)

---

**"[Easy Navigation Makes OneEntry Beginner-Friendly and Approachable](https://www.g2.com/survey_responses/oneentry-review-12340848)"**

**Rating:** 4.5/5.0 stars
*— Adrian F.*

[Read full review](https://www.g2.com/survey_responses/oneentry-review-12340848)

---



### 20. [Melis Platform](https://www.g2.com/products/melis-platform/reviews)
Melis Platform is a modular development platform with ready-to-use tools such as CMS, E-commerce, CRM, Case Managment, Marketing, Newsletters, and much more. It offers the flexibility to customize each module to your specific digital needs, thanks to its extremely developer-friendly environment. Lower your developments costs with the help of the Tool creator and dashboard plugins as well as Multisite, Multilanguage and multichannel modules managed from a single live Editing interface. Melis Technology integrates a wide range of generic and fully-customizable modules, such as: - A CMS page and blog module with templates and live editing - An e-commerce module - A complete Newsletter management software - A CRM with pipeline and workflow management - A survey and form creator with built-in calculation through custom formulas - And many more… Melis Technology business-model is built on a “Freemium” Model with a free Community Edition and 3 subscription licenses, packaged and differentiated only by product and Service Level Agreement features. Melis Technology solution is used by a large number of Digital agencies and IT firms as well as our direct clients, and tailored to the needs of demanding organizations like L’Oréal, Mc Donald’s, Hyundaï, ACCOR, DEKRA and many more.


**Average Rating:** 4.8/5.0
**Total Reviews:** 18
**How Do G2 Users Rate Melis Platform?**

- **Web Analytics:** 8.6/10 (Category avg: 8.1/10)
- **Audience Insights:** 7.8/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.2/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Melis Platform?**

- **Seller:** [Melis](https://www.g2.com/sellers/melis)
- **Company Website:** https://www.melisplatform.com
- **Year Founded:** 2014
- **HQ Location:** Paris, FR
- **Twitter:** @melisplatform (91 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/melisplatform/ (17 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 79% Small-Business, 16% Mid-Market


#### What Are Melis Platform's Pros and Cons?

**Pros:**

- Features (7 reviews)
- Ease of Use (6 reviews)
- All-in-one Solutions (5 reviews)
- Content Management (5 reviews)
- Customizability (5 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Lack of Customization (2 reviews)
- Poor Documentation (2 reviews)
- App Integration Issues (1 reviews)
- Learning Difficulty (1 reviews)


### What Do G2 Reviewers Say About Melis Platform?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **flexible modular structure** of Melis Platform, allowing easy customization for diverse client needs.
- Users value the **user-friendly interface** of Melis Platform, making it easy for non-technical teams to navigate.
- Users value the **integrated all-in-one solutions** of Melis Platform, streamlining app management for growing businesses.
- Users love the **integrated content management** capabilities of Melis Platform, streamlining all aspects of their business operations.
- Users value the **customizability** of Melis Platform, enabling tailored solutions for diverse client needs efficiently.

**Cons:**

- Users highlight a noticeable **learning curve** with the Melis Platform, requiring time to master its extensive features and modules.
- Users desire greater **customization options** for blogs and design to enhance their experience on the Melis Platform.
- Users express frustration with **poor documentation** , complicating their learning process and usage of the Melis Platform.
- Users desire more freedom in customizing **app integration** on the Melis Platform for a better blogging experience.
- Users find the **learning difficulty** of the Melis Platform can be overwhelming initially, especially for newcomers.

#### What Are Recent G2 Reviews of Melis Platform?

**"[It has everything I need](https://www.g2.com/survey_responses/melis-platform-review-11026526)"**

**Rating:** 5.0/5.0 stars
*— Nicole C.*

[Read full review](https://www.g2.com/survey_responses/melis-platform-review-11026526)

---

**"[All my business tools in one place](https://www.g2.com/survey_responses/melis-platform-review-11219432)"**

**Rating:** 5.0/5.0 stars
*— Wendy A.*

[Read full review](https://www.g2.com/survey_responses/melis-platform-review-11219432)

---



### 21. [Adelo, formerly Duuzra](https://www.g2.com/products/adelo-formerly-duuzra/reviews)
Worldwide Virtual &amp; Hybrid streaming software for events, meetings, marcoms &amp; sales engagement.


**Average Rating:** 4.3/5.0
**Total Reviews:** 11
**How Do G2 Users Rate Adelo, formerly Duuzra?**

- **Web Analytics:** 7.9/10 (Category avg: 8.1/10)
- **Audience Insights:** 8.8/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 7.9/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)

**Who Is the Company Behind Adelo, formerly Duuzra?**

- **Seller:** [Adelo](https://www.g2.com/sellers/adelo)
- **Year Founded:** 2015
- **HQ Location:** Manchester, GB
- **Twitter:** @Duuzra (545 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/duuzra/ (8 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Adelo, formerly Duuzra?

**"[Nothing comes closer to Duuzra when it comes to virtual events and meet-ups](https://www.g2.com/survey_responses/adelo-formerly-duuzra-review-4957960)"**

**Rating:** 4.5/5.0 stars
*— Fraz A.*

[Read full review](https://www.g2.com/survey_responses/adelo-formerly-duuzra-review-4957960)

---

**"[A high-end presentation software for events and training](https://www.g2.com/survey_responses/adelo-formerly-duuzra-review-4983096)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Financial Services*

[Read full review](https://www.g2.com/survey_responses/adelo-formerly-duuzra-review-4983096)

---


#### What Are G2 Users Discussing About Adelo, formerly Duuzra?

- [What is Duuzra used for?](https://www.g2.com/discussions/what-is-duuzra-used-for)

### 22. [Crownpeak DXM](https://www.g2.com/products/crownpeak-dxm/reviews)
Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform. The Crownpeak DXM platform empowers Fortune 2000 companies to quickly and easily create, deploy and optimize customer experiences across global digital touchpoints at scale. Besides featuring content management, personalization, search, and hosting, it is the only digital experience platform that includes built-in Digital Quality Management (DQM) to ensure brand integrity, best practices, and web accessibility compliance. Recently, Crownpeak acquired Evidon, the leading provider of simple technical solutions to complex digital Governance, Risk &amp; Compliance (GRC) challenges, including a new Universal Consent Platform, designed to help companies comply with the General Data Protection Regulation (GDPR). Recent Awards &amp; Distinctions: \* Listed as a “Visionary” in Gartner’s 2015 Magic Quadrant for Web Content Management \* Listed as a “Visionary” in Gartner’s 2016 Magic Quadrant for Web Content Management \* Listed as a “Visionary” in Gartner’s 2017 Magic Quadrant for Web Content Management \* Listed as a “Contender” in the 2016 Forrester Wave \* EContent 100 2016 Named In a List of Companies that Matter Most in Digital Content Industry


**Average Rating:** 3.8/5.0
**Total Reviews:** 35
**How Do G2 Users Rate Crownpeak DXM?**

- **Web Analytics:** 3.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 3.3/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 3.3/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)

**Who Is the Company Behind Crownpeak DXM?**

- **Seller:** [Crownpeak Technology](https://www.g2.com/sellers/crownpeak-technology)
- **Year Founded:** 2001
- **HQ Location:** Denver, CO
- **Twitter:** @CrownPeak (1,512 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/89133/ (185 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Insurance
- **Company Size:** 52% Mid-Market, 40% Enterprise



#### What Are Recent G2 Reviews of Crownpeak DXM?

**"[An excellent, extremely flexible, Digital Experience Tool](https://www.g2.com/survey_responses/crownpeak-dxm-review-4327936)"**

**Rating:** 5.0/5.0 stars
*— Andy W.*

[Read full review](https://www.g2.com/survey_responses/crownpeak-dxm-review-4327936)

---

**"[Enterprise Level CMS functionalities with Saas technology](https://www.g2.com/survey_responses/crownpeak-dxm-review-4280974)"**

**Rating:** 5.0/5.0 stars
*— Zeynep B.*

[Read full review](https://www.g2.com/survey_responses/crownpeak-dxm-review-4280974)

---


#### What Are G2 Users Discussing About Crownpeak DXM?

- [What is Crownpeak DXM used for?](https://www.g2.com/discussions/what-is-crownpeak-dxm-used-for)

### 23. [Solodev](https://www.g2.com/products/solodev/reviews)
Solodev is the CMS for AWS – empowering designers, marketers, and developers to work together on digital transformation and create amazing customer experiences in the Cloud. With Solodev, you have the freedom to design and build feature-rich websites, apps, portals, and API-driven headless solutions that distribute content across every channel – from the browser to IoT devices – with enterprise-grade security, scalability, and 24/7/365 U.S.-based support. Built from the ground up on Amazon Web Services, Solodev is an AWS Advanced Technology Partner with rigorous competencies in Government, Education, Digital Customer Experience (DCX), and Public Safety &amp; Disaster Response. Solodev can be purchased on-demand in the AWS Marketplace, through State and Federal Contracts, or via SaaS subscription in the Solodev Cloud at www.solodev.com


**Average Rating:** 4.8/5.0
**Total Reviews:** 57
**How Do G2 Users Rate Solodev?**

- **Web Analytics:** 10.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 9.6/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

**Who Is the Company Behind Solodev?**

- **Seller:** [Solodev](https://www.g2.com/sellers/solodev)
- **Year Founded:** 2006
- **HQ Location:** Orlando, FL
- **Twitter:** @solodev (2,308 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2251589/ (10 employees on LinkedIn®)
- **Phone:** 800-859-7656

**Who Uses This Product?**
- **Top Industries:** Government Administration, Hospital &amp; Health Care
- **Company Size:** 42% Small-Business, 30% Mid-Market



#### What Are Recent G2 Reviews of Solodev?

**"[Our Solodev Partnership Experience](https://www.g2.com/survey_responses/solodev-review-5130985)"**

**Rating:** 5.0/5.0 stars
*— Jack  C.*

[Read full review](https://www.g2.com/survey_responses/solodev-review-5130985)

---

**"[Exceptional Content Management System Platform and Great Customer Support.](https://www.g2.com/survey_responses/solodev-review-5284964)"**

**Rating:** 5.0/5.0 stars
*— John B.*

[Read full review](https://www.g2.com/survey_responses/solodev-review-5284964)

---


#### What Are G2 Users Discussing About Solodev?

- [What is Solodev used for?](https://www.g2.com/discussions/what-is-solodev-used-for)

### 24. [DevHub](https://www.g2.com/products/devhub/reviews)
DevHub is a website platform purpose-built for franchise and multilocation brands. https://devhub.com For more than 18 years, DevHub has helped 300+ brands scale their digital presence, migrating over 1 million location pages without sacrificing SEO or performance. Unlike generic CMS platforms or all-in-one agency solutions, DevHub is designed for franchise complexity. Manage corporate sites, franchisee microsites, location finders, and franchise development from one unified platform. Launch updates across hundreds of locations in minutes and integrate with best-in-class tools without vendor lock-in. The result: faster launches, stronger local visibility, and a website foundation built to scale with your growth.


**Average Rating:** 4.3/5.0
**Total Reviews:** 11
**How Do G2 Users Rate DevHub?**

- **Web Analytics:** 10.0/10 (Category avg: 8.1/10)
- **Audience Insights:** 10.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind DevHub?**

- **Seller:** [DevHub](https://www.g2.com/sellers/devhub)
- **Year Founded:** 2007
- **HQ Location:** Seattle, WA
- **Twitter:** @projectteam (1,593 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/devhub-com/ (91 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 64% Small-Business, 27% Mid-Market



#### What Are Recent G2 Reviews of DevHub?

**"[DevHub for Streamlining Development: A Review in some short points](https://www.g2.com/survey_responses/devhub-review-7622679)"**

**Rating:** 4.0/5.0 stars
*— Gaurav S.*

[Read full review](https://www.g2.com/survey_responses/devhub-review-7622679)

---

**"[Great Product with Able Support Team](https://www.g2.com/survey_responses/devhub-review-7289771)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Broadcast Media*

[Read full review](https://www.g2.com/survey_responses/devhub-review-7289771)

---



### 25. [Content.One](https://www.g2.com/products/content-one/reviews)
Content.one is an enterprise-grade composable content and digital experience platform designed to empower organizations to scale content with confidence. It brings together automation, structured workflows, governance, visual editing, AI-driven capabilities and security — so content teams, IT, marketing and enterprise functions can collaborate seamlessly. With Content.one, you can publish across channels, maintain strong governance, accelerate production, and ensure your content infrastructure supports both global scale and mission-driven agility. Key Features &amp; Benefits: Visual editing tools plus generative AI for faster authoring Structured workflows and governance to manage teams, languages, versions Enterprise-grade security, encryption, hosting, and compliance readiness Scalable architecture for growing content volumes and multi-channel needs


**Average Rating:** 4.6/5.0
**Total Reviews:** 37
**How Do G2 Users Rate Content.One?**

- **Web Analytics:** 8.3/10 (Category avg: 8.1/10)
- **Audience Insights:** 10.0/10 (Category avg: 8.1/10)
- **Campaign Tracking:** 9.2/10 (Category avg: 8.1/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Content.One?**

- **Seller:** [Content.One](https://www.g2.com/sellers/content-one)
- **Company Website:** https://www.content.one/
- **Year Founded:** 2010
- **HQ Location:** San Diego, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/contentdotone/ (9 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services
- **Company Size:** 50% Mid-Market, 34% Small-Business



#### What Are Recent G2 Reviews of Content.One?

**"[Effortless Website Management with Intuitive Interface](https://www.g2.com/survey_responses/content-one-review-12646432)"**

**Rating:** 5.0/5.0 stars
*— Ashley P.*

[Read full review](https://www.g2.com/survey_responses/content-one-review-12646432)

---

**"[Flexible CMS with Excellent Support and Performance](https://www.g2.com/survey_responses/content-one-review-12680476)"**

**Rating:** 4.5/5.0 stars
*— JJ B.*

[Read full review](https://www.g2.com/survey_responses/content-one-review-12680476)

---


#### What Are G2 Users Discussing About Content.One?

- [How much does Zesty cost?](https://www.g2.com/discussions/how-much-does-zesty-cost) - 1 comment
- [What is Zesty website?](https://www.g2.com/discussions/what-is-zesty-website) - 1 comment, 1 upvote
- [Is zesty legit?](https://www.g2.com/discussions/is-zesty-legit) - 1 comment, 1 upvote
- [What is Zesty cms?](https://www.g2.com/discussions/what-is-zesty-cms) - 1 comment, 1 upvote


## What Is Digital Experience Platforms (DXP)?

[Content Management Systems](https://www.g2.com/categories/content-management)

## What Software Categories Are Similar to Digital Experience Platforms (DXP)?

- [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)
- [Web Content Management Software](https://www.g2.com/categories/web-content-management)
- [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm)
- [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)
- [Headless CMS Software](https://www.g2.com/categories/headless-cms)
- [Personalization Software](https://www.g2.com/categories/personalization)
- [WebOps Platforms](https://www.g2.com/categories/webops-platforms)


---

## How Do You Choose the Right Digital Experience Platforms (DXP)?

### What You Should Know About Digital Experience Platforms (DXP)

### **What Does DXP Stand For?**

DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more.

The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.&amp;nbsp;

DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems.

DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category.

#### What Types of Digital Experience Platforms (DXP) Exist?

DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack.

**Open DXPs**

Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP.

However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution.

**Closed DXPs**

Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack.

As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack.

### **DXP Platform Features&amp;nbsp;**

As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem.

1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized.
2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content.
3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories.
4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns.
5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time.
6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language.
7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways.
8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences.

### Platform Benefits

**Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack.

**Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.&amp;nbsp;

**Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction.

### Professional &amp; Industry Cases

The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach.

**Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each.

**Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized.

### What’s the best digital experience platform for small businesses?

For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include:

- [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control.
- [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence.
- [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys.

### What’s the best digital experience platform for medium-sized companies?

For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include:

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels.
- [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks.
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale.

### What&#39;s the best DXP provider for interactive apps?

For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include:

- [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[&amp;nbsp;](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com)
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences.
- [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement.

### Alternatives

Alternatives to DXPs can replace this type of software, either partially or completely:

[WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter.

[Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.&amp;nbsp;

### Platform Challenges

**Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP.

**Buyer&#39;s remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it&#39;s in place can be time-consuming and costly.

### How to Buy

#### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP)

Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate:

**Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP.

**Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working.

**Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP.

#### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List)

**Create a long list**

There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start.

**Create a shortlist**

Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them.

**Conduct demos**

Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor. &amp;nbsp;

#### Selection of Digital Experience Platforms (DXP)

**Choose a selection team**

Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.&amp;nbsp;

**Negotiation**

At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.&amp;nbsp;

**Final decision**

Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful.

### Digital Experience Platforms (DXP) Trends

**Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences.

[**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.



