# Best Digital Experience Platforms (DXP) - Page 4 *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Digital experience platforms (DXPs) are composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences. DXPs help organizations leverage customer data in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on. DXPs are primarily used by marketers to incorporate customer data into multiple steps of the customer journey. The deep feature set of DXPs allows marketers to orchestrate personalized experiences across multiple channels and touchpoints. Having evolved from traditional content management systems (CMSs), DXPs share some similarities with [web content management software](https://www.g2.com/categories/web-content-management) and [digital asset management software](https://www.g2.com/categories/digital-asset-management). However, DXPs do much more; in addition to content management and asset tracking, these platforms facilitate much of the development for a company’s final product, website, or portal. While there are certain foundational components that DXPs must have to accomplish its core purpose of delivering omnichannel experiences, they can also cover a lot of additional ground in terms of the functionality they provide. These pieces include, but aren’t limited to, hybrid or [headless CMS software](https://www.g2.com/categories/headless-cms), [personalization software](https://www.g2.com/categories/personalization), [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [data management platforms (DMP) software](https://www.g2.com/categories/data-management-platform-dmp), [digital analytics software](https://www.g2.com/categories/digital-analytics), various translation and [localization tools](https://www.g2.com/categories/localization), and other assorted [content management software](https://www.g2.com/categories/content-management). To qualify for inclusion in the Digital Experience Platform (DXP) category, a product must: - Provide content management and media storage capabilities - Facilitate the rapid development of websites, portals, or applications - Connect customer data with digital media through the use of APIs - Allow for personalization of digital content through the use of customer data - Provide analytics tool to measure content performance and user experience ## Top Digital Experience Platforms (DXP) at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) | 4.2/5.0 (650 reviews) | Omnichannel content authoring with Adobe ecosystem integration | "[Powerful enterprise CMS for managing large scale digital experiences](https://www.g2.com/survey_responses/adobe-experience-manager-review-12743415)" | | 2 | [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) | 4.1/5.0 (549 reviews) | Composable multi-site personalization with enterprise governance | "[Powerful Platform with Future-Proof Features](https://www.g2.com/survey_responses/sitecore-digital-experience-platform-review-12944132)" | | 3 | [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) | 4.4/5.0 (597 reviews) | Multisite content delivery with native personalization | "[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)" | | 4 | [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) | 4.4/5.0 (114 reviews) | Unified multi-site portals with low-code composability | "[Complete platform for corporate digital experiences](https://www.g2.com/survey_responses/liferay-digital-experience-platform-review-12638745)" | | 5 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (979 reviews) | Visual no-code web experience delivery | "[Best webdesign building platform](https://www.g2.com/survey_responses/webflow-review-7038852)" | | 6 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (967 reviews) | Flexible .NET-native CMS content delivery | "[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)" | | 7 | [Kentico](https://www.g2.com/products/kentico/reviews) | 4.4/5.0 (329 reviews) | Unified CMS, marketing, and e-commerce delivery | "[flexible, CMS with strong support for marketing autonomy and multi-channel content delivery](https://www.g2.com/survey_responses/kentico-review-11421870)" | | 8 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (578 reviews) | Headless CMS with visual-editor content delivery | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" | | 9 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search, merchandising, and headless DXP | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" | | 10 | [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) | 4.0/5.0 (496 reviews) | Personalized multi-site content delivery with .NET extensibility | "[Streamlined Multi-Brand Management with Robust Personalization By The Power Of Progress Sitefinity](https://www.g2.com/survey_responses/progress-sitefinity-review-12869821)" | --- ## What Are the Most Common Questions About Digital Experience Platforms (DXP)? *AI-generated · Last updated: May 26, 2026* ### Which is the best DXP for medium sized companies? Based on G2 reviews, [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) stands out most often in this category because it has the strongest recent review presence in the provided data. According to verified users, it is valued for centralized content management, reusable components, multilingual publishing, asset management, and integrations that help teams manage websites and digital experiences across channels. G2 reviewers mention that it can support growing organizations that need structure, scalability, and collaboration across teams. At the same time, reviews also note a learning curve and higher complexity, so fit depends on whether a mid-sized company wants enterprise-style controls and is prepared for a more involved setup and onboarding process. ### What top digital experience tools for software companies? Based on G2 reviews, software companies evaluating digital experience platforms often look for centralized content management, flexible integrations, reusable content, and support for web, apps, and multilingual delivery. According to verified users, Adobe Experience Manager is frequently praised for managing content, assets, templates, and multi-site operations at scale. G2 reviewers mention that Sitecore Digital Experience Platform is valued for personalization, analytics, and extensibility, especially where teams want more control over tailored experiences. Reviews for Liferay Digital Experience Platform also highlight strong portal, role-based access, workflow, and integration capabilities that help teams unify multiple digital touchpoints. The right fit depends on whether your software business prioritizes enterprise content operations, personalization, or portal-style digital experiences. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to centralize content, assets, templates, and multi-site publishing across channels - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – commonly chosen for personalization, analytics, and managing complex multi-region digital experiences - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – reviewed positively for portals, role-based experiences, integrations, and low-code content operations ### What's the best DXP provider for interactive apps? Based on G2 reviews, buyers looking for a DXP for interactive apps often prioritize API support, integrations, content reuse, and the ability to serve experiences across web and mobile touchpoints. According to verified users, Adobe Experience Manager is frequently described as useful for managing content across platforms and channels, with reviewers highlighting headless capabilities, component reuse, and integrations with other Adobe tools. G2 reviewers also mention scenarios such as exposing content to external services, supporting mobile experiences, and managing dynamic content from a central system. Reviews consistently suggest it is strongest for organizations that need scalable content operations and cross-channel consistency, though teams should expect some complexity during setup and onboarding. ### What best cloud-based DXP options for service providers? Based on G2 reviews, cloud-based DXP buyers in service-oriented environments usually look for easier deployment, centralized governance, and the ability to support multiple sites or clients efficiently. According to verified users, Adobe Experience Manager is often recognized for cloud workflows, centralized publishing, and managing content and assets at scale. G2 reviewers mention Liferay Digital Experience Platform for secure portals, integrations, low-code tools, and role-based user experiences that can fit service delivery models. Sitecore Digital Experience Platform is also cited for SaaS direction, personalization, and multi-site management. Reviews across these products suggest the best option depends on whether service providers need enterprise content governance, customer or partner portals, or stronger personalization across many audiences and regions. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – used for centralized cloud content operations, asset management, and multi-channel publishing - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – suited to secure portals, workflows, and integrated service experiences with role-based access - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often reviewed for personalization, SaaS deployment models, and multi-site management ### What best digital experience platform app for my business? Based on G2 reviews, the best digital experience platform for a business depends on the kind of experience you need to manage. According to verified users, Adobe Experience Manager is often chosen for large-scale content, asset management, templates, and multi-channel consistency. G2 reviewers mention Sitecore Digital Experience Platform when personalization, analytics, and audience targeting are central priorities. Reviews of Liferay Digital Experience Platform frequently highlight portals, secure role-based experiences, and integration with existing business systems. Across the review set, buyers tend to match products to their operating model: enterprise marketing teams often value centralized publishing, portal-driven organizations emphasize workflows and access controls, and personalization-heavy teams look for stronger targeting and journey support. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – helpful for centralized content, digital assets, templates, and large-scale publishing workflows - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, customer journey visibility, and multi-language content delivery - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – frequently applied to portals, content management, and secure self-service experiences ### What best digital platform to improve customer journey? Based on G2 reviews, improving the customer journey usually comes down to personalization, consistent cross-channel content, and better visibility into how users interact with digital experiences. According to verified users, Sitecore Digital Experience Platform is often associated with personalization, customer journey tracking, A/B testing, and connecting content with analytics. G2 reviewers mention Adobe Experience Manager for delivering consistent content across websites, apps, and regions, which helps reduce fragmentation in the user experience. Reviews for Bloomreach also point to personalization, real-time targeting, and customer data activation for more relevant journeys. In practice, buyers should align the platform with whether they need enterprise content orchestration, behavior-based personalization, or commerce-oriented journey optimization. **Here are some of the top-rated products on G2:** - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – recognized for personalization, analytics, and tracking customer journeys across digital touchpoints - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – often used to keep content consistent across channels, regions, and user experiences - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) – reviewed for real-time personalization, targeting, and customer experience optimization ### What best digital experience platforms for small business? Based on G2 reviews, small businesses should pay close attention to usability, implementation effort, and whether a platform feels manageable without a large technical team. According to verified users, many of the most reviewed DXPs in this dataset are powerful but often described as complex, enterprise-focused, or demanding to configure. G2 reviewers mention that Adobe Experience Manager and Sitecore Digital Experience Platform deliver strong scalability and personalization, but they are also often noted for learning curves and heavier setup. Liferay Digital Experience Platform is praised for flexibility, low-code options, and self-service features, though reviewers still mention onboarding effort. For smaller teams, reviews suggest prioritizing ease of use, faster content updates, and lower operational complexity over maximum feature breadth. **Here are some of the top-rated products on G2:** - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – appreciated for low-code tools, self-service content management, and flexible integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for content and asset management, though reviewers often note it is better suited to larger teams - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and scalability, but commonly described as more complex for smaller organizations ### What top rated DXP software for enhancing customer engagement? Based on G2 reviews, customer engagement is most often linked to personalization, content targeting, analytics, and easier campaign execution. According to verified users, Sitecore Digital Experience Platform is repeatedly associated with personalization, A/B testing, audience targeting, and giving marketing teams more control over relevant experiences. G2 reviewers mention Adobe Experience Manager for delivering consistent content across channels and managing personalized digital experiences at scale. Reviews for Liferay Digital Experience Platform also point to unified digital touchpoints, user segmentation, and role-based experiences that can support engagement in portals and service environments. Buyers evaluating DXP software for engagement should focus on whether they need stronger content operations, personalized experiences, or integrated self-service journeys. **Here are some of the top-rated products on G2:** - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – often used for personalization, audience targeting, and behavior-based digital experiences - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – supports cross-channel content delivery and personalized experience management - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – useful for unified digital touchpoints, segmented experiences, and customer or employee engagement portals ### What leading digital experience platforms for enterprise use? Based on G2 reviews, enterprise buyers tend to prioritize scalability, governance, multilingual delivery, integrations, and the ability to coordinate content and experiences across regions and teams. According to verified users, Adobe Experience Manager is frequently recognized for managing enterprise-scale content, assets, workflows, and reusable templates across many channels. G2 reviewers mention Sitecore Digital Experience Platform for handling personalization, analytics, global content operations, and complex digital ecosystems. Reviews also highlight Jahia DXP for centralized content management, personalization, and support for multi-site and multilingual environments. Across the review set, enterprise organizations appear to favor platforms that balance governance and flexibility while supporting collaboration between marketing, content, and technical teams. **Here are some of the top-rated products on G2:** - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – designed for enterprise content, asset governance, and large-scale multi-channel publishing - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – frequently used for enterprise personalization, analytics, and global digital experience management - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) – reviewed for multi-site, multilingual content operations and centralized digital experience management ### What best DXP for enhancing digital interfaces for startups? Based on G2 reviews, startups should weigh ease of use and speed of execution against the complexity that often comes with broader DXP capabilities. According to verified users, the most established products in this dataset are often praised for scalability, integrations, and advanced content operations, but reviewers also frequently mention learning curves and heavier implementation needs. G2 reviewers mention Liferay Digital Experience Platform for low-code tools, self-service site building, and integration flexibility that can help teams move quickly. Reviews of Adobe Experience Manager and Sitecore Digital Experience Platform highlight strong digital experience capabilities, though they are often framed as better suited to larger or more mature teams. For startups, reviews suggest prioritizing platforms that reduce dependence on developers for routine updates and interface changes. **Here are some of the top-rated products on G2:** - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) – noted for low-code tools, site building flexibility, and support for user-managed digital experiences - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) – strong for scalable interfaces and content operations, though often described as more complex - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) – valued for personalization and extensibility, but typically better aligned with more mature digital teams ## How Many Digital Experience Platforms (DXP) Products Does G2 Track? **Total Products under this Category:** 101 ### Category Stats (Jul 2026) - **Average Rating**: 4.38/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Magnolia (+2.63%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month *Last updated: July 04, 2026* ## How Does G2 Rank Digital Experience Platforms (DXP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 12,100+ Authentic Reviews - 101+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Digital Experience Platforms (DXP) Is Best for Your Use Case? - **Leader:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - **Highest Performer:** [Hygraph](https://www.g2.com/products/hygraph/reviews) - **Easiest to Use:** [Umbraco](https://www.g2.com/products/umbraco/reviews) - **Top Trending:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - **Best Free Software:** [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) --- **Sponsored** ### Contentful Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1414&secure%5Bchosen_at%5D=2026-07-05T09%3A04%3A51Z&secure%5Bdisplayable_resource_id%5D=1414&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1414&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4941&secure%5Bresource_id%5D=1414&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp%3Fpage%3D2&secure%5Btoken%5D=16b627e8a6983777c1353a23bac6f5b2bdbf7d28e26856eaa39624010c14a3f7&secure%5Burl%5D=https%3A%2F%2Fwww.contentful.com%2Fproducts%2Fpersonalization%2F%3Fnt_experiences%3D9BZdShPA4TYFUwHsEmNZi%3D0%26utm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dfy27-q1-global-inbound_competitor&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Digital Experience Platforms (DXP) Products in 2026? ### 1. [Cinute Infomedia](https://www.g2.com/products/cinute-infomedia-cinute-infomedia/reviews) Cinute InfoMedia (CIM) is a Mumbai-based B2B digital solutions agency founded in 2026, headquartered in Mira Road. We partner with growth-focused businesses to design, build, and scale their digital presence end to end. Our development services span custom web development (Next.js, React, Shopify, and headless commerce), mobile app development (iOS, Android, and cross-platform), and enterprise-grade e-commerce and fintech platforms. On the growth side, we deliver SEO (technical, on-page, local, and e-commerce), performance marketing across Google, Meta, Microsoft, LinkedIn, and TikTok, social media marketing, and conversion-focused content. We also build AI workflow automations and AI-powered chatbots that streamline operations and reduce manual effort, alongside brand identity and UI/UX design that keeps experiences consistent and conversion-ready. What sets us apart: • A focused, quality-first approach — we work with a limited number of active clients at a time so each engagement gets senior-level attention. • A dedicated project manager and a team sized to each project's scope. • Transparent communication with weekly updates and clear, KPI-focused reporting (GA4, Search Console, Looker Studio). • Security-first delivery: AES-256 encryption, OAuth 2.0, OWASP-aligned practices, and GDPR/HIPAA/PCI-DSS/SOC 2-aligned standards. As a sister brand to CDPL, we combine engineering depth with a measurable, results-driven approach to help clients grow with confidence. Cinute InfoMedia — engineered for global growth. **Who Is the Company Behind Cinute Infomedia?** - **Seller:** [Cinute InfoMedia](https://www.g2.com/sellers/cinute-infomedia-527e0ada-af7e-4b77-8a47-c8e97b807c62) - **HQ Location:** Mumbai, IN - **LinkedIn® Page:** https://www.linkedin.com/company/cinute-infomedia (2 employees on LinkedIn®) ### 2. [Conscia Digital Experience Orchestration (DXO) Platform](https://www.g2.com/products/conscia-digital-experience-orchestration-dxo-platform/reviews) Conscia reimagines the future of enterprise technology with a practical solution — a low/no-code Digital Experience Orchestration layer (DXO), designed to seamlessly knit together legacy and modern software components without the need for a re-platform or custom code to connect all the pieces. Conscia accelerates the development of omnichannel experiences in a hybrid composable stack, while future-proofing your architecture. **Who Is the Company Behind Conscia Digital Experience Orchestration (DXO) Platform?** - **Seller:** [Conscia](https://www.g2.com/sellers/conscia-813af149-c934-4728-bfb0-5a21c2285db0) - **Year Founded:** 2020 - **HQ Location:** Toronto, Ontario, Canada - **Twitter:** @Conscia_ai (41 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/conscia (25 employees on LinkedIn®) ### 3. [CX Manager](https://www.g2.com/products/cx-manager/reviews) The CX Manager is a cloud-based platform for the administration, management and support of all your existing PoS solutions. **Who Is the Company Behind CX Manager?** - **Seller:** [Ameria Ag](https://www.g2.com/sellers/ameria-ag) - **Year Founded:** 2018 - **HQ Location:** Heidelberg, DE - **LinkedIn® Page:** https://www.linkedin.com/company/ameria-ag/ (75 employees on LinkedIn®) ### 4. [D'Media](https://www.g2.com/products/d-media/reviews) D'Media, our cloud based media platform, helps you in building and launching a world class and feature rich media portal. **Who Is the Company Behind D'Media?** - **Seller:** [Billion Hands](https://www.g2.com/sellers/billion-hands) - **HQ Location:** Pune, IN - **LinkedIn® Page:** http://www.linkedin.com/company/billion-hands-technology-pvt-ltd (11 employees on LinkedIn®) ### 5. [Engatta](https://www.g2.com/products/engatta/reviews) Engatta is a collaborative content operations platform designed to streamline content planning, creation, and publishing within a unified workspace. Tailored for modern content teams, it facilitates structured workflows and multi-channel delivery without introducing unnecessary complexity. Key Features and Functionality: - Unified Content Management: Engatta consolidates content operations, enabling teams to plan, create, and publish content from a single platform. - Structured Workflows: Supports organized workflows that enhance team collaboration and efficiency. - Multi-Channel Delivery: Facilitates seamless distribution of content across various digital channels. Primary Value and User Solutions: Engatta addresses the challenges of fragmented content processes by providing a cohesive environment for content teams. It simplifies the complexities associated with content operations, allowing teams to focus on delivering relevant and engaging content to their audiences efficiently. **Who Is the Company Behind Engatta?** - **Seller:** [GX Software](https://www.g2.com/sellers/gx-software) - **Year Founded:** 1998 - **HQ Location:** Nijmegen, NL - **LinkedIn® Page:** https://www.linkedin.com/company/gxsoftware (123 employees on LinkedIn®) ### 6. [Expedite Commerce](https://www.g2.com/products/expedite-commerce/reviews) Expedite Commerce is leading a transformative shift in revenue operations by embedding advanced AI into our cloud-based platform. Our AI-first solutions redefine the lead-to-cash process, enabling businesses to accelerate growth, optimize operations, and enhance customer engagement. Our offerings include AI-powered Configure-Price-Quote (CPQ), AI-powered Contract Lifecycle Management (CLM), Digital Experience Platform, eCommerce, and Recurring Billing solutions, all built to deliver impactful business outcomes. From Lead to Cash For Revenue Operations, Expedite Commerce provides a comprehensive suite of solutions, including Digital Experience Platform, eCommerce Storefront, AI-CPQ, and AI-CLM. Our intelligent automation and AI capabilities help sales teams breeze through quoting and contracting, allowing them to focus on engaging buyers effectively. From Subscription to Cash For Revenue Management, we offer Order Management, Subscription Billing, Revenue Recognition, and Revenue Forecast software, tailored for subscription-based B2B businesses. Our platform makes managing dynamic subscriptions and billing seamless, ensuring CFOs and finance leaders have real-time visibility and control over revenue streams. The Expedite Commerce Advantage Deep AI Integration: Our platform leverages advanced AI to streamline complex business processes, enabling faster quoting, contracting, and billing. Market Leadership: Positioned at the forefront of the AI revolution in revenue operations, we help our customers get an unfair advantage in a competitive market. Proven Track Record: With a global client base across 50 countries, we've demonstrated our ability to deliver meaningful, measurable results. Who We Empower Our solutions are designed for forward-thinking leaders in: Sales Operations: Free your sales team to focus on buyers by automating repetitive tasks, drive rep adoption with simplified user experience, accelerate sales with AI-powered interactions.  Marketing Operations: Drive seamless alignment between marketing and sales to exceed revenue goals, guide customers to the right products with digital guided selling, and help sales teams close deals faster with personalized deal rooms for customers.  Finance Operations: Optimize billing, revenue recognition, and forecasting for both physical products and subscription products, no matter how complex the products.  Industries We Serve We support industries where innovation is essential: SaaS Manufacturing XaaS IoT Communications Why Expedite Commerce? Expedite Commerce helps businesses achieve a seamless AI-first transformation with at least a 5x productivity impact. We make your transition to AI effortless, empowering you to lead in a fast-paced digital landscape. Whether it's engaging buyers more effectively, accelerating sales cycles, or driving sustained growth, Expedite Commerce has you covered. Join Our Mission We're reshaping the future of commerce through AI innovation. Join us and discover how Expedite Commerce can be the catalyst for your business transformation. **Average Rating:** 4.8/5.0 **Total Reviews:** 33 **How Do G2 Users Rate Expedite Commerce?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Expedite Commerce?** - **Seller:** [Expedite Commerce](https://www.g2.com/sellers/expedite-commerce) - **Year Founded:** 2008 - **HQ Location:** Plano, TX - **Twitter:** @exp_commerce (14 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1617872/ (48 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Telecommunications, Information Technology and Services - **Company Size:** 61% Mid-Market, 21% Enterprise #### What Are Expedite Commerce's Pros and Cons? **Pros:** - Customizability (1 reviews) - Customization Options (1 reviews) **Cons:** - Slow Performance (1 reviews) ### What Do G2 Reviewers Say About Expedite Commerce? *AI-generated summary from verified user reviews* **Pros:** - Users value the **extensive customizability** of Expedite Commerce, enjoying tailored templates and seamless integration with Docusign. - Users appreciate the **vast customization options** in Expedite Commerce, allowing tailored quotes and templates for various needs. **Cons:** - Users report **slow performance** with Expedite Commerce, finding navigation and processing quotes tedious and inefficient. #### What Are Recent G2 Reviews of Expedite Commerce? **"[Very good cpq and billing solution](https://www.g2.com/survey_responses/expedite-commerce-review-9532297)"** **Rating:** 4.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/expedite-commerce-review-9532297) --- **"[Smooth project, and very professional company to work with.](https://www.g2.com/survey_responses/expedite-commerce-review-6715295)"** **Rating:** 5.0/5.0 stars *— Jeronimo J.* [Read full review](https://www.g2.com/survey_responses/expedite-commerce-review-6715295) --- #### What Are G2 Users Discussing About Expedite Commerce? - [What is Expedite Commerce used for?](https://www.g2.com/discussions/what-is-expedite-commerce-used-for) ### 7. [Extended Content Solutions](https://www.g2.com/products/extended-content-solutions/reviews) ECS is an expert software solutions and services provider specialising in Enterprise Search & Content Management. We believe our in-depth knowledge of the space enables us to transform our clients’ businesses to make the most of their content **Who Is the Company Behind Extended Content Solutions?** - **Seller:** [Extended Content Solutions](https://www.g2.com/sellers/extended-content-solutions-4929a883-1a0d-4aad-9f4b-d5dc6df060c7) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [FirstSpirit DXP](https://www.g2.com/products/firstspirit-dxp/reviews) e-Spirit’s SaaS-based FirstSpirit Digital Experience Platform helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid (headless+) CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and turn customers into lifelong fans. Why choose the FirstSpirit hybrid CMS? You no longer need to be limited by a monolithic CMS or the lack of scalability of a pure-play headless CMS. FirstSpirit’s hybrid CMS combines the power of an enterprise-class CMS with the agility and flexibility of a headless CMS. Even better, in a headless CMS scenario, FirstSpirit gives you control over what the final experience looks like with view AND edit capabilities, regardless of the channel or device. Our hybrid model delivers the best out of all integration approaches resulting in a truly agile CMS.FirstSpirit’s flexible content architecture enables its use as a traditional CMS (integrated front end and back end), decoupled CMS and/or headless CMS, whichever is needed today or in the future, for our customers. This capability to support any type of situation in parallel, sets us apart from our CMS competitors — combining the power of deep integration (e.g., with Salesforce Commerce Cloud, SAP Commerce Cloud, Spryker), along with the agility of headless deployments. This translates into greater flexibility for your IT-team, and faster time to market for your marketing team so you can deliver inspiring digital experiences that drive action for customer engagement and/or digital commerce. Other Benefits Empowerment. Easy to use tools and an intuitive UI that empower nontechnical users to intuitively create and deliver personalized, content-driven experiences that inspire customers to action wherever they may be—without using HTML. Intelligence. Use our AI-powered personalization, A/B testing, predictive analytics, and optimized automation to deliver data-driven and contextualized omnichannel experiences at scale for greater engagement and revenue. Agility. FirstSpirit has a high degree of interoperability with adjacent technologies, services and data sources combined with proven integrations and a flexible API-driven microservices architecture for faster time to value. Founded in 1999, e-Spirit has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as Commerzbank, BASF, Bosch, Belk, Carter’s, Galeria Karstadt Kaufhof, GNC, Grohe, Reitmans, Olympus, Santander Bank, Sterling Jewelers, Walbusch and many others. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate FirstSpirit DXP?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind FirstSpirit DXP?** - **Seller:** [Crownpeak Technology](https://www.g2.com/sellers/crownpeak-technology) - **Year Founded:** 2001 - **HQ Location:** Denver, CO - **Twitter:** @CrownPeak (1,512 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89133/ (185 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of FirstSpirit DXP? **"[Powerful tool for building complex. rich websites](https://www.g2.com/survey_responses/firstspirit-dxp-review-32685)"** **Rating:** 4.0/5.0 stars *— Liam D.* [Read full review](https://www.g2.com/survey_responses/firstspirit-dxp-review-32685) --- **"[Relaunch of a corporate Intranet portal using FIRSTspirit as CMS](https://www.g2.com/survey_responses/firstspirit-dxp-review-32885)"** **Rating:** 4.5/5.0 stars *— Malte N.* [Read full review](https://www.g2.com/survey_responses/firstspirit-dxp-review-32885) --- #### What Are G2 Users Discussing About FirstSpirit DXP? - [What is FirstSpirit DXP used for?](https://www.g2.com/discussions/what-is-firstspirit-dxp-used-for) ### 9. [ICE (I-ON Digital Experience Platform)](https://www.g2.com/products/ice-i-on-digital-experience-platform/reviews) ICE, I-ON's DXP, is an advanced platform that addresses the SO's various needs and manages a whole content life-cycle covering creation, registration, distribution, deletion, billing, statistics. Based on the distributed integrated modular system, it offers the optimized services for N-Screen environment such as adaptive streaming, seamless playback between devices, template-based web publishing, responsive web, UI and more. As a Multi-tenant service, it is designed for multiple SOs to provide their own service on a single platform, which in turn creates more value for B2B2C. **Who Is the Company Behind ICE (I-ON Digital Experience Platform)?** - **Seller:** [I-ON Communication Co.,LTD](https://www.g2.com/sellers/i-on-communication-co-ltd) - **Year Founded:** 1999 - **HQ Location:** Seoul, KR - **LinkedIn® Page:** https://www.linkedin.com/company/i-on-digital-corp (67 employees on LinkedIn®) - **Ownership:** OTC: IONI ### 10. [Immersiva](https://www.g2.com/products/immersiva/reviews) Immersiva is a composable Digital Experience Platform (DXP) built to unify customer journeys across every touchpoint — online, onsite, and in extended reality — from a single integrated platform. Born as a spin-off of IKON Digital Farm, with over 25 years of experience designing immersive experiences for global brands, Immersiva was created to solve a problem every enterprise faces: people already move seamlessly across physical and digital worlds, but the tools behind those experiences don't. Immersiva closes that gap. Recognized by Gartner as one of the most promising solutions in the DXP and Immersive Technology in Education space, the platform is built around three core pillars: Immersive Engagement From enterprise websites and mobile apps (Online Studio), to kiosks, digital signage, and video mapping installations (Onsite Studio), to augmented and virtual reality experiences (XR Studio) — Immersiva transforms every touchpoint into a connected, high-impact interaction. A no-code Visual Editor and a dedicated XR Editor allow teams to build and deploy experiences without relying on development resources. Digital Commerce Immersiva turns engagement into revenue. Built-in e-commerce tools, digital marketing campaign management, and advanced loyalty programs give organizations everything they need to drive conversions, reduce churn, and build lasting customer relationships — all within the same platform. Analytics & Insights Every interaction generates data. Immersiva's Journey Analytics module tracks user behavior across all touchpoints, while Customer Data tools enable advanced profiling and segmentation — turning raw data into actionable strategies and measurable outcomes. Composable and API-first, Immersiva integrates seamlessly with existing software ecosystems, adapting to the needs of any organization without replacing what already works. Results speak for themselves: +78% visitor engagement in cultural institutions, +60% sales uplift in retail, +45% student engagement in education, and up to 5x more museum visitors. If your organization is still stitching together disconnected tools to manage digital experiences, Immersiva was built for you. **Who Is the Company Behind Immersiva?** - **Seller:** [Immersiva](https://www.g2.com/sellers/immersiva) - **HQ Location:** Milan, IT - **LinkedIn® Page:** https://www.linkedin.com/company/immersiva-digital-experience-platform/ (7 employees on LinkedIn®) ### 11. [Innervate](https://www.g2.com/products/innervate/reviews) Innervate, the Dynamic Content Orchestration Company, delivers a plug-and-play platform that allows organizations to orchestrate unlimited dynamic content use cases seamlessly across any channel, using their existing systems and teams. With Innervate’s Dynamic Content Orchestration, it’s simple to get started, simple to scale and simple to succeed. Customers get modern dynamic content use cases to market faster with Innervate’s open network architecture that easily connects systems and data sources, without requiring coding. Organizations quickly innovate unlimited dynamic content across channels, using existing systems, data sources and teams. Ultimately, customers grow a portfolio of dynamic content orchestration, enriched by the data and systems they’ve already invested in and networked. Welcome to the era of plug-and-play dynamic content. **Who Is the Company Behind Innervate?** - **Seller:** [Innervate](https://www.g2.com/sellers/innervate) - **HQ Location:** San Carlos, US - **LinkedIn® Page:** https://www.linkedin.com/company/innervatecx (74 employees on LinkedIn®) ### 12. [Innoveo Skye](https://www.g2.com/products/innoveo-skye/reviews) We believe you can build modern applications that deliver digital experiences and drive business growth without having to write any custom code. That's why it's our mission to empower enterprises in complex and regulated industries to re-imagine application development by enabling them to be connected, innovative, quick, and nimble. Backed by leading investors including Everstone Capital and Paulson & Co, Innoveo’s cloud based, AI enabled no-code platform is currently in production globally at over 30 industry leaders across insurance, financial services, healthcare and real estate. With Innoveo, you’ll get the solutions and industry expertise you want, plus a little extra: a thoughtful, no-nonsense experience delivered with a refreshing dose of honesty. For more information, visit: www.innoveo.com. **Who Is the Company Behind Innoveo Skye?** - **Seller:** [Innoveo](https://www.g2.com/sellers/innoveo) - **Year Founded:** 2007 - **HQ Location:** Princeton, US - **LinkedIn® Page:** https://www.linkedin.com/company/innoveo-solutions/ (114 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Innoveo Skye? **"[My review of Innoveo Skye](https://www.g2.com/survey_responses/innoveo-skye-review-4592471)"** **Rating:** 5.0/5.0 stars *— Rafael S.* [Read full review](https://www.g2.com/survey_responses/innoveo-skye-review-4592471) --- #### What Are G2 Users Discussing About Innoveo Skye? - [What is Innoveo Skye used for?](https://www.g2.com/discussions/innoveo-skye-what-is-innoveo-skye-used-for) - [What is Innoveo Skye used for?](https://www.g2.com/discussions/what-is-innoveo-skye-used-for) ### 13. [IO Integration](https://www.g2.com/products/io-integration/reviews) Managing the lifecycle of assets from ideation through distribution to archiving. **Who Is the Company Behind IO Integration?** - **Seller:** [Iointegration](https://www.g2.com/sellers/iointegration) - **HQ Location:** Liverpool, England, United Kingdom - **Twitter:** @ioi_inc (5,452 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bluprintx/ (142 employees on LinkedIn®) ### 14. [LumisXP](https://www.g2.com/products/lumisxp/reviews) LumisXP é uma Plataforma de Experiência Digital (DXP que permite às empresas oferecer experiências personalizadas e omnichannel com agilidade, autonomia e inteligência artificial. A plataforma potencializa o engajamento, otimiza a gestão de conteúdo e melhora os resultados digitais, proporcionando uma solução confiável e escalável. Principais recursos e funcionalidades: - Gerenciamento de Conteúdo (CMS: Facilidade low-code que oferece autonomia na criação e publicação de conteúdos. - Integrações: Capacidade de integrar dados de diversos canais em uma única plataforma. - Análise de Dados Avançada: Dashboards integrados que proporcionam uma visão 360° do desempenho digital. - Personalização em Tempo Real: Realização de testes A/B e experimentações para otimizar a experiência do usuário. - Formulários Dinâmicos: Construção de formulários focados em conversão. - Chatbot com Pesquisa Avançada: Atendimento inteligente com IA e resultados personalizados. - IA na Criação de Experiências: Otimização de jornadas e realização de testes com auxílio de inteligência artificial. Valor principal e soluções oferecidas: LumisXP combina inteligência artificial, flexibilidade e velocidade para criar experiências digitais ágeis e personalizadas. A plataforma reduz esforços operacionais, garante alta performance e oferece uma solução confiável e escalável. Ao conectar estratégia, tecnologia e inteligência, LumisXP transforma a presença online das empresas em experiências de alto impacto, aumentando o engajamento dos usuários e otimizando os resultados digitais. **Who Is the Company Behind LumisXP?** - **Seller:** [Lumis Cloud Services](https://www.g2.com/sellers/lumis-cloud-services) - **Year Founded:** 2001 - **HQ Location:** Rio de Janeiro, BR - **LinkedIn® Page:** https://www.linkedin.com/company/lumis/ (109 employees on LinkedIn®) ### 15. [Modyo Composable Front End Platform](https://www.g2.com/products/modyo-composable-front-end-platform/reviews) Modyo is a composable frontend platform designed specifically for large enterprises and financial institutions to build and orchestrate digital channels. Modyo's architecture accelerates frontend development while enabling integration with core business systems through micro frontends and APIs. The platform's modular structure centers on four key components: Channels for managing micro frontend-based web experiences, Customers for authentication and user engagement, Content for headless content management, and Insights for analytics. This modular approach allows teams to work independently while maintaining enterprise-grade governance and security. As a financial technology solution, Modyo provides pre-built widgets for banking experiences and meets security requirements including SOC 2 Type II and ISO 27001 certifications. Modyo ultimately aims to accelerate digital transformation while maintaining the security and reliability demanded by enterprise operations. **Who Is the Company Behind Modyo Composable Front End Platform?** - **Seller:** [Modyo](https://www.g2.com/sellers/modyo) - **Year Founded:** 2008 - **HQ Location:** Vitacura, CL - **LinkedIn® Page:** https://www.linkedin.com/company/modyo (120 employees on LinkedIn®) ### 16. [NetEffect](https://www.g2.com/products/neteffect/reviews) NetEffect is a global management and technology consulting firm helping large, complex enterprises turn disruption into competitive advantage. We specialize in Adobe Experience Manager (AEM) solutions and enterprise-scale digital transformation that blends strategy, technology, and execution. Our teams partner with organizations to modernize platforms, migrate to the cloud, and drive business-led, tech-enabled change from vision to sustained impact. Whether clients are navigating non-traditional competitors, modernizing legacy systems, or scaling digital experiences, NetEffect helps them build the capabilities to transform with confidence. Since 2012, we’ve delivered programs that not only launch successfully - but sustain momentum and results across the organization. Our work spans: - Enterprise-wide digital transformation - Large-scale change management - Strategy articulation and execution - Technology modernization and digital platforms - Business analysis and operating model redesign **Who Is the Company Behind NetEffect?** - **Seller:** [NetEffect Solutions](https://www.g2.com/sellers/neteffect-solutions) - **Year Founded:** 2012 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/neteffect-solutions/ (31 employees on LinkedIn®) ### 17. [Sinorbis](https://www.g2.com/products/sinorbis/reviews) Sinorbis is on a mission to simplify how international marketing teams create digital experiences to engage global audiences, wherever they are. Our platform centralises fragmented channels and enables teams to manage the entire customer journey from one place. Reach  - Reach and build an audience wherever they are. Create seamless experiences with localised digital content, assets and collateral. Ensure your brand is discoverable on any channel, in any market. Engage - Engage prospects on the channels they already use like WeChat and WhatsApp. Centralise fragmented messaging channels into a single hub. Nurture your audience at scale in the markets that matter. Convert - Build trust with prospects through direct, one-to-one conversations on the channels they prefer. Share the right localised message and content at the right time. Support decision making and drive outcomes. **Average Rating:** 4.4/5.0 **Total Reviews:** 5 **How Do G2 Users Rate Sinorbis?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Sinorbis?** - **Seller:** [Sinorbis](https://www.g2.com/sellers/sinorbis) - **Year Founded:** 2016 - **HQ Location:** Sydney, AU - **Twitter:** @sinorbistweet (276 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sinorbis (32 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 80% Small-Business, 20% Mid-Market #### What Are Recent G2 Reviews of Sinorbis? **"[Fantastic service, great company](https://www.g2.com/survey_responses/sinorbis-review-1432311)"** **Rating:** 5.0/5.0 stars *— Paul D.* [Read full review](https://www.g2.com/survey_responses/sinorbis-review-1432311) --- **"[Easy to use programs in your language](https://www.g2.com/survey_responses/sinorbis-review-4162000)"** **Rating:** 5.0/5.0 stars *— Maggie P.* [Read full review](https://www.g2.com/survey_responses/sinorbis-review-4162000) --- ### 18. [SkavaSTUDIO](https://www.g2.com/products/skavastudio/reviews) SkavaSTUDIO is an experience management solution. The visual authoring tool gives brands the ability to build and self-manage their digital experience for web, mobile, tablet and native environments. The WYSIWYG editor allows you to drag-and-drop elements onto a page to build out a digital experience quickly and easily without having to perform any coding. Small to large teams can create marketing landing pages, microsites, full digital catalogs, and mobile commerce sites. SkavaSTUDIO is an experience manager that gives teams complete control and autonomy over their digital experiences. The WYSIWYG builder allows teams to harness the power of their ecommerce systems and provides the flexibility to build out either completely separate or unified experiences. **Who Is the Company Behind SkavaSTUDIO?** - **Seller:** [Experience Management/Skava Studio](https://www.g2.com/sellers/experience-management-skava-studio) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 19. [Switch It](https://www.g2.com/products/switch-it/reviews) Deliver engaging, measured and personalised digital experiences to your customers. **Who Is the Company Behind Switch It?** - **Seller:** [Switch It](https://www.g2.com/sellers/switch-it) - **Year Founded:** 1999 - **HQ Location:** Sydney, AU - **LinkedIn® Page:** https://www.linkedin.com/company/switch-sitecore-platinum-partner/ (31 employees on LinkedIn®) ### 20. [TruPresence](https://www.g2.com/products/trupresence/reviews) TruPresence's Location Pages and Location Finder are designed to help multi-location businesses and franchises efficiently manage and scale their online presence. These tools enable the rapid creation and management of thousands of location-specific web pages, ensuring brand consistency while allowing for localized content customization. By streamlining the deployment of local websites and enhancing discoverability through a robust location finder, TruPresence empowers businesses to strengthen their digital footprint and connect more effectively with local customers. Key Features and Functionality: - Rapid Deployment of Local Websites: Utilize a model site with dynamic attributes to generate numerous hyperlocal websites swiftly, keeping content current and facilitating collaboration with an intuitive content editor. - Brand Integrity Management: Maintain consistent branding across all microsites by managing standards and content centrally, ensuring a trustworthy and uniform online presence. - Empower Local Customization: Allow franchisees to update content, launch promotions, and enhance local SEO on their individual sites, with options for auto-generating localized and personalized content. - Performance Monitoring: Track page engagement and key metrics through a comprehensive dashboard, providing insights to stay aligned with online objectives. - Advanced Location Finder: Implement a powerful and flexible location finder that integrates seamlessly with your data, ensuring up-to-date and accurate information for customers. Primary Value and Solutions Provided: TruPresence's Location Pages and Location Finder address the complexities faced by multi-location businesses in managing a cohesive and effective online presence. By offering tools that facilitate rapid website deployment, centralized brand management, and localized content customization, TruPresence enables businesses to enhance their local SEO, improve customer engagement, and drive measurable business impact. The integrated performance monitoring ensures that businesses can make data-driven decisions to optimize their digital strategies continually. **Average Rating:** 3.4/5.0 **Total Reviews:** 5 **How Do G2 Users Rate TruPresence?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10) **Who Is the Company Behind TruPresence?** - **Seller:** [Bridgeline Digital](https://www.g2.com/sellers/bridgeline-digital) - **Year Founded:** 2000 - **HQ Location:** Burlington, MA - **Twitter:** @Bridgeline (1,653 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/16846/ (287 employees on LinkedIn®) - **Ownership:** NASDAQ:BLIN **Who Uses This Product?** - **Company Size:** 80% Small-Business, 20% Enterprise #### What Are TruPresence's Pros and Cons? **Pros:** - All-in-one Solutions (1 reviews) - Customer Engagement (1 reviews) - Customer Satisfaction (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Usability (1 reviews) - High Learning Curve (1 reviews) - Lack of Customization (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About TruPresence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **all-in-one solutions** of TruPresence for easily managing location pages and enhancing local SEO. - Users value the **effective customer engagement** of TruPresence, enhancing local connections and maintaining brand consistency. - Users value the **customer satisfaction** provided by TruPresence, enhancing local engagement and maintaining strong SEO effortlessly. - Users appreciate the **customer support** of TruPresence, which enhances their experience in managing location pages seamlessly. - Users find TruPresence to be **easy to use** , allowing quick updates and effective management of location pages. **Cons:** - Users find the **difficult learning curve** of TruPresence challenging, particularly for those new to digital marketing tools. - Users find TruPresence to have **difficult usability** , especially for those new to digital marketing tools. - Users find a **high learning curve** with TruPresence, making it challenging for newcomers to navigate the platform effectively. - Users find the **lack of customization** limits their ability to tailor reports to their specific needs. - Users find the **learning curve steep** for TruPresence, especially for newcomers to digital marketing tools. #### What Are Recent G2 Reviews of TruPresence? **"[Great for Managing Multiple Locations Online](https://www.g2.com/survey_responses/trupresence-review-10045072)"** **Rating:** 5.0/5.0 stars *— Julio H.* [Read full review](https://www.g2.com/survey_responses/trupresence-review-10045072) --- **"[Makes the world (or your city) all local.](https://www.g2.com/survey_responses/trupresence-review-10045416)"** **Rating:** 4.0/5.0 stars *— David G.* [Read full review](https://www.g2.com/survey_responses/trupresence-review-10045416) --- ### 21. [Uniform](https://www.g2.com/products/uniform-2026-06-18/reviews) Uniform is the premier agentic digital experience platform businesses trust to orchestrate content and commerce for human customers and AI agents, solving today’s critical challenge of making brands discoverable and transactable through dynamic AI search engines. The original composable orchestration layer, Uniform unites the entire technology stack with codeless API and MCP connections through a Visual Workspace where creators design and publish digital experiences using content data from across the enterprise in a single tab. Complete with cross-system agentic AI, advanced personalization and testing capabilities, visual editing, comprehensive governance guardrails, and so much more, Uniform enables digital teams to drastically decrease time to market and adopt infrastructural AI while ensuring quality and compliance. Whether as a primary CMS or an agentic experience layer atop existing systems, Uniform powers competitive organizations eager to optimize their digital real estate for human visitors and the agents who find, summarize, and act on the content. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Uniform?** - **Seller:** [Uniform](https://www.g2.com/sellers/uniform) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/uniformdev/ (137 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Uniform? **"[Great tool that increased test frequency a lot!](https://www.g2.com/survey_responses/uniform-review-9456789)"** **Rating:** 5.0/5.0 stars *— Jana T.* [Read full review](https://www.g2.com/survey_responses/uniform-review-9456789) --- ### 22. [Uniform](https://www.g2.com/products/uniform-uniform/reviews) Uniform is a composable Digital Experience Platform designed to unify teams and technologies, enabling the creation of scalable, personalized digital experiences that drive business growth. By integrating content, data, design, and technology within a visual workspace, Uniform empowers digital teams to deliver multichannel experiences efficiently. This platform allows organizations to adopt best-of-breed technologies without the need for extensive replatforming, ensuring flexibility and future-proofing digital investments. Key Features and Functionality: - Composable Architecture: Facilitates the seamless integration of traditional and headless technologies, allowing businesses to build and manage digital experiences without vendor lock-in. - Visual Workspace: Provides a no-code environment where marketers can create, manage, and optimize digital experiences, reducing reliance on developers and accelerating time to market. - AI Integration: Incorporates AI agents to assist in content creation, modification, and translation, enhancing productivity and content quality. - Personalization and A/B Testing: Enables dynamic content delivery based on user behavior and preferences, improving engagement and conversion rates without compromising performance. - Multisource Content Management: Allows integration of content from various sources, including legacy CMS, headless CMS, PIM, and commerce catalogs, streamlining content management processes. Primary Value and Problem Solved: Uniform addresses the challenges of fragmented digital ecosystems by providing a unified platform that bridges the gap between marketers and developers. It empowers marketing teams with autonomy over digital experience creation and management, reducing dependency on development resources and accelerating speed to market. For developers, Uniform simplifies the integration of diverse technologies, allowing them to focus on innovation rather than maintenance. This collaborative approach enhances operational efficiency, ensures scalability, and delivers personalized experiences that meet evolving customer expectations. **Who Is the Company Behind Uniform?** - **Seller:** [Uniform](https://www.g2.com/sellers/uniform) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/uniformdev/ (137 employees on LinkedIn®) ### 23. [Vizury](https://www.g2.com/products/vizury/reviews) Vizury, launched in 2007, is an performance-focused MarTech solution that empowers brands to achieve higher funnel conversions and customer retention. Since inception, the focus of our unique technology-driven services have always been the ability to bring customers back to a brand's website, mobile app or retail store and improve new customer acquisition, retention and brand loyalty. After launching and achieving global scale, the platform and business of Vizury were acquired by Affle in 2018. For any queries, please write to hello@vizury.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 28 **How Do G2 Users Rate Vizury?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Vizury?** - **Seller:** [Affle](https://www.g2.com/sellers/affle) - **Year Founded:** 2005 - **HQ Location:** Singapore, Singapore - **Twitter:** @affle (2,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/66741/ (425 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 55% Mid-Market, 28% Small-Business #### What Are Recent G2 Reviews of Vizury? **"[Super](https://www.g2.com/survey_responses/vizury-review-4927092)"** **Rating:** 4.5/5.0 stars *— Maria R.* [Read full review](https://www.g2.com/survey_responses/vizury-review-4927092) --- **"[One Stop Solution for Digital Engagement Solution](https://www.g2.com/survey_responses/vizury-review-4926853)"** **Rating:** 4.5/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/vizury-review-4926853) --- #### What Are G2 Users Discussing About Vizury? - [What is Vizury used for?](https://www.g2.com/discussions/what-is-vizury-used-for) ### 24. [WeAddo](https://www.g2.com/products/stigen-martech-weaddo/reviews) Most businesses don't have a customer experience problem. They have a fragmentation problem. CRM, automation, DAM, analytics, CDP, and integration tools deployed in silos — none talking to each other, none producing a unified view of the customer. The result is operational drag, intelligence leakage, and a customer experience that breaks at every handoff. WeAddo is a six-layer AI Operating System that collapses this fragmented stack into a single, modular platform: Experience — Omnichannel customer touchpoints and journey design Automation — Workflow and communication orchestration Intelligence — AI-driven predictions, insights, and decisioning Integration — Deep connectivity across existing tech stacks Asset Centralisation — Brand and content governance at scale Data Warehousing — Unified customer data infrastructure Unlike traditional DXPs that demand multi-year rollouts and enterprise budgets, WeAddo deploys modularly — one layer live in 2–3 weeks, expanding into the full OS at the organisation's pace. 40 + proven deployment delivers measurable ROI across retention, operational efficiency, and revenue recovery the same architecture runs D2C and retail operations with identical structural logic. WeAddo is not a tool you add to your stack. It's the operating layer your entire customer experience runs on. **Who Is the Company Behind WeAddo?** - **Seller:** [STIGEN MARTECH](https://www.g2.com/sellers/stigen-martech) - **Year Founded:** 2017 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** https://www.linkedin.com/company/weaddo (84 employees on LinkedIn®) ### 25. [Wedia](https://www.g2.com/products/wedia/reviews) Wedia is a provider of Digital Asset Management software solutions for large organizations. Wedia helps its clients convert their marketing visuals into sales by providing them with a central hub to manage, organize, securely share and repurpose their digital assets and media files, whatever the format, and according to their specific organization and business expectations. Wedia's DAM is able to store several million pieces of content, process more than 500 formats of photos, videos, 3D etc., and is able to fit into the complexity of international organizations and their constraints. The solution comes with strong segmentation abilities to manage multiple brands, entities and business units, as well as advanced roles and rights capabilities, and advanced Artificial Intelligence indexing capabilities. The solution puts a focus on consumer grade interface for improved adoption and productivity, making it easy for all users to intuitively find and reuse content directly from their Wedia DAM or from their everyday solutions that integrate it (Microsoft Office, Adobe Creative Cloud, Web CMS…). Wedia integrates with a variety of MarTech solutions and is able to deliver optimized and contextually personalized content automatically across all digital channels, such as enabling the monthly distribution of billions of contextualized photos and videos worldwide. In addition to delivering personalized digital customer experiences at scale, the solution supports distributed marketing and dynamic customizable templating to execute the design and production of personalized, multi-country, multi-lingual print content. Wedia’s DAM solution also comes with content scoring and media performance metric to help you identify the most effective content across markets and channels, and guide content production. Wedia works with some of the world's leading brands and Fortune 500 companies and is recognized by industry analysts, including Gartner and Forrester. **Average Rating:** 4.6/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Wedia?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Wedia?** - **Seller:** [Wedia](https://www.g2.com/sellers/wedia) - **Year Founded:** 2001 - **HQ Location:** Paris, Ile-de-France - **Twitter:** @Wedia_Group (745 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/86497/ (76 employees on LinkedIn®) - **Ownership:** EPA:ALWED **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 43% Mid-Market, 36% Small-Business #### What Are Recent G2 Reviews of Wedia? **"[Great company to work with!](https://www.g2.com/survey_responses/wedia-review-4938956)"** **Rating:** 5.0/5.0 stars *— Verified User in Cosmetics* [Read full review](https://www.g2.com/survey_responses/wedia-review-4938956) --- **"[A DAM System Tailored to Our Company Needs](https://www.g2.com/survey_responses/wedia-review-4928125)"** **Rating:** 5.0/5.0 stars *— Speer, A.* [Read full review](https://www.g2.com/survey_responses/wedia-review-4928125) --- #### What Are G2 Users Discussing About Wedia? - [What is Wedia used for?](https://www.g2.com/discussions/what-is-wedia-used-for) ## What Is Digital Experience Platforms (DXP)? [Content Management Systems](https://www.g2.com/categories/content-management) ## What Software Categories Are Similar to Digital Experience Platforms (DXP)? - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) - [Web Content Management Software](https://www.g2.com/categories/web-content-management) - [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm) - [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) - [Headless CMS Software](https://www.g2.com/categories/headless-cms) - [Personalization Software](https://www.g2.com/categories/personalization) - [WebOps Platforms](https://www.g2.com/categories/webops-platforms) --- ## How Do You Choose the Right Digital Experience Platforms (DXP)? ### What You Should Know About Digital Experience Platforms (DXP) ### **What Does DXP Stand For?** DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more. The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.  DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems. DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category. #### What Types of Digital Experience Platforms (DXP) Exist? DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack. **Open DXPs** Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP. However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution. **Closed DXPs** Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack. As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack. ### **DXP Platform Features ** As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem. 1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized. 2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content. 3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories. 4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns. 5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time. 6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language. 7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways. 8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences. ### Platform Benefits **Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack. **Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.  **Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction. ### Professional & Industry Cases The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach. **Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each. **Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized. ### What’s the best digital experience platform for small businesses? For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include: - [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control. - [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence. - [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys. ### What’s the best digital experience platform for medium-sized companies? For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include: - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels. - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale. ### What's the best DXP provider for interactive apps? For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include: - [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[ ](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com) - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences. - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement. ### Alternatives Alternatives to DXPs can replace this type of software, either partially or completely: [WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter. [Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.  ### Platform Challenges **Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP. **Buyer's remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it's in place can be time-consuming and costly. ### How to Buy #### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP) Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate: **Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP. **Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working. **Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP. #### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List) **Create a long list** There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a shortlist** Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.   #### Selection of Digital Experience Platforms (DXP) **Choose a selection team** Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.  **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Digital Experience Platforms (DXP) Trends **Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences. [**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.