Optimizely One makes it easy for our teams to manage content, boost engagement and be more agile all in One place! Review collected by and hosted on G2.com.

At the moment i do not have anything I dislike. Review collected by and hosted on G2.com.

If you're looking to try new things, I strongly recommend going through Optimizely. It features a powerful data engine a suite for feature experiments and a lot of targeting and audience options. Also there have been almost no problems or breaks in service throughout the years. Further, we have been satisfied with the professional help and tools for such help; the tools at least make work on support and problem tickets easier. If anything, the company might have only done a better job with communication. Review collected by and hosted on G2.com.

As I said before, communication problems are usually caused by the way the business works. One example of this is the feature experimentation tool, also known as server-side experimentation, which is hard for users with a low amount of knowledge about technology to use. What this means for speed is that Optimizely may be even lighter. Review collected by and hosted on G2.com.

Optimizely One is very flexible, it can be easily extended and customized. I like it because it is a great tool to automate processes with a minimum of technical knowledge. It helps a lot when creating, structuring and publishing content. Review collected by and hosted on G2.com.

Getting started with the system is not that easy to understand, but once you do, you don't want to go back to other systems. Also sometimes it seems as if we are building a spaceship and flying it at the same time. Plus, the learning curve is high. Review collected by and hosted on G2.com.

It's great for monitoring project progress, good across different teams Review collected by and hosted on G2.com.

There's a lot to it and i feel sometimes is not that easy to use Review collected by and hosted on G2.com.

The standout feature and benefit I've noticed is the ability to customise experiementation with funtional grouping & directed approach which shows us in depth, what is it that different groups of user segments need, and better statistics-driven way to profile them, and characterise their behavior, habits and tendencies, is extremely useful and we appreciate. Also, it is an all-in-all encompassing platform (one stop shop solution in essence) which has extensive insights, reporting features and tools which is extremely useful for us having been an organization which values and is deeply involved in analytics to drive a big portion of our business. Our point of contact with Optimizely has provided prompt and timely customer service when needed, or finds answers in a timely fashion. Review collected by and hosted on G2.com.

One of the bigger negatives is one of the common themes as with other Optimizely products - it is very expensive. Even when you compare it with rival platforms offering the same functionalities, there isn't much difference that makes this software as premium, as the developers and the pricing point claims it. It makes it hard for us as a department to justify pricing to our superiors when similar platforms can do the same in much lesser cost

Also, as I've come to understand that the learning curve is very very steep. What any organization signing on a platform appreciates is the ease of implementation and use, but this isn't easy especially for new users, who have no experience with such platforms, tend to struggle to figure out what is where and how to use it. This is especially important in a scaling organization like ours since we want to function efficiently, adapt, and becomes owners of tools quick. Prior experience in such platforms is the only savior to help catch on quickly with most features. Review collected by and hosted on G2.com.

It offers us a comprehensive operationg system with all the tools included to personalize and test. It's an added value to our digital marketing team because of the extended tools within the OS. Review collected by and hosted on G2.com.

SOmetimes hard to understand the more advanced features. Review collected by and hosted on G2.com.

Creation of automated workflows for you. Aligned with other company needs. Insights on valuable channels. Creates the right and suitable copy depending on the audiences. Review collected by and hosted on G2.com.

So far none, impressed with the features for now. Review collected by and hosted on G2.com.

The fact that everything is in one place. It's like a one stop shop. If I want to create, manage and optimise my content and I can do it all on Optimizely One which makes things so much easier Review collected by and hosted on G2.com.

Compared to other platforms, it is more on the expensive side Review collected by and hosted on G2.com.

Aligning our content has never been easier. Before we were pulled in different directions but no more. Review collected by and hosted on G2.com.

Required a bit of training and buy-in for liftoff. Review collected by and hosted on G2.com.

Optimizely continues to upgrade their products, encourages feedback and listens to end users. Support has been good - we've been through several customer care reps and they have all been knowledgeable. My team or anyone who we train in the platform picks up the software easily - not a complicated process. My team and I use Optiminzely all day, and are always looking for ways to improve our processes. Review collected by and hosted on G2.com.

While reporting has gotten better, there are still a few things id like to see. Of course this is a 'content' management platform, not a 'project' management platform, but i think it could get closer to a true PM experience. Individual step and end due dates could be easier to work with. Some type of overarching content planning with a calendar view would be amazing. Review collected by and hosted on G2.com.