# Best Digital Experience Platforms (DXP) *By [Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)* Digital experience platforms (DXPs) are composed of an integrated set of core technologies that support the creation, management, and delivery of omnichannel digital experiences. DXPs help organizations leverage customer data in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on. DXPs are primarily used by marketers to incorporate customer data into multiple steps of the customer journey. The deep feature set of DXPs allows marketers to orchestrate personalized experiences across multiple channels and touchpoints. Having evolved from traditional content management systems (CMSs), DXPs share some similarities with [web content management software](https://www.g2.com/categories/web-content-management) and [digital asset management software](https://www.g2.com/categories/digital-asset-management). However, DXPs do much more; in addition to content management and asset tracking, these platforms facilitate much of the development for a company’s final product, website, or portal. While there are certain foundational components that DXPs must have to accomplish its core purpose of delivering omnichannel experiences, they can also cover a lot of additional ground in terms of the functionality they provide. These pieces include, but aren’t limited to, hybrid or [headless CMS software](https://www.g2.com/categories/headless-cms), [personalization software](https://www.g2.com/categories/personalization), [marketing automation software](https://www.g2.com/categories/marketing-automation), [CRM software](https://www.g2.com/categories/crm), [data management platforms (DMP) software](https://www.g2.com/categories/data-management-platform-dmp), [digital analytics software](https://www.g2.com/categories/digital-analytics), various translation and [localization tools](https://www.g2.com/categories/localization), and other assorted [content management software](https://www.g2.com/categories/content-management). To qualify for inclusion in the Digital Experience Platform (DXP) category, a product must: - Provide content management and media storage capabilities - Facilitate the rapid development of websites, portals, or applications - Connect customer data with digital media through the use of APIs - Allow for personalization of digital content through the use of customer data - Provide analytics tool to measure content performance and user experience ## Category Overview **Total Products under this Category:** 98 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 98+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Digital Experience Platforms (DXP) At A Glance - **Leader:** [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - **Highest Performer:** [Hygraph](https://www.g2.com/products/hygraph/reviews) - **Easiest to Use:** [Umbraco](https://www.g2.com/products/umbraco/reviews) - **Top Trending:** [Webflow](https://www.g2.com/products/webflow/reviews) - **Best Free Software:** [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) --- **Sponsored** ### Contentful Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1414&secure%5Bdisplayable_resource_id%5D=1414&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1414&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4941&secure%5Bresource_id%5D=1414&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp%2Fsmall-business&secure%5Btoken%5D=9852b6e65a443828664a69abdc9c2235308f93765f6b6a3df5516281d6e88a46&secure%5Burl%5D=https%3A%2F%2Fwww.contentful.com%2Fproducts%2Fpersonalization%2F%3Fnt_experiences%3D9BZdShPA4TYFUwHsEmNZi%3D0%26utm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dfy27-q1-global-inbound_competitor&secure%5Burl_type%5D=book_demo&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) Built on an AI-powered foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers your team to create and deliver the right across websites, mobile apps, and other touchpoints -- all at scale. Adobe Experience Manager includes content and asset management, digital forms and guides, and a learning management system. Essential products within Adobe Experience Manager include: • Experience Manager Sites: Empowers brands to design and deliver personalized digital experiences at scale — fast, seamless, and built to adapt to whatever comes next. • Experience Manager Assets: A customizable Digital Assets Management system that lets you easily discover, govern, and activate millions of assets so you can deliver and scale personalized experiences. Adobe’s native AI in AEM Assets is uniquely trained on your brand’s data, voice, and creative DNA—learning from your metadata, content patterns, and regional nuances across brands and geographies. • Experience Manager Forms: End-to-end digital enrollment solution to create, manage, publish and update digital forms and customer communications integrated with back-end processes and systems of record • Learning Manager: A learning management system (LMS) that makes it easy to integrate trainings into your brands’ websites and apps. • Experience Manager Guides: A component content management system for managing and scaling documentation, knowledge, and support content. **Average Rating:** 4.2/5.0 **Total Reviews:** 642 **User Satisfaction Scores:** - **Web Analytics:** 8.4/10 (Category avg: 8.1/10) - **Audience Insights:** 8.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.2/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,297 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Consultant - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 48% Enterprise, 26% Small-Business #### Pros & Cons **Pros:** - Ease of Use (160 reviews) - Content Management (141 reviews) - Features (122 reviews) - Customization (97 reviews) - Integrations (85 reviews) **Cons:** - Learning Curve (119 reviews) - Complex Usability (113 reviews) - Difficult Learning (111 reviews) - Expensive (81 reviews) - Steep Learning Curve (77 reviews) ### 2. [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Trusted by thousands of global brands and supported by one of the world’s largest digital experience communities, Sitecore helps organizations design experiences for the world beyond the website, with the flexibility of customizable SaaS and the scale of a global ecosystem. Discover more at www.sitecore.com. Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names, or trademarks belong to their respective holders. **Average Rating:** 4.1/5.0 **Total Reviews:** 526 **User Satisfaction Scores:** - **Web Analytics:** 7.8/10 (Category avg: 8.1/10) - **Audience Insights:** 7.7/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Sitecore](https://www.g2.com/sellers/sitecore) - **Company Website:** https://www.sitecore.com/ - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Sitecore (19,490 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sitecore/ (1,764 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Web Developer, Digital Marketing Manager - **Top Industries:** Information Technology and Services, Hospital & Health Care - **Company Size:** 52% Enterprise, 34% Mid-Market #### Pros & Cons **Pros:** - Features (74 reviews) - Ease of Use (65 reviews) - Flexibility (52 reviews) - Content Management (48 reviews) - Customizability (46 reviews) **Cons:** - Learning Curve (46 reviews) - Expensive (33 reviews) - Complexity (26 reviews) - Steep Learning Curve (22 reviews) - Difficult Usability (19 reviews) ### 3. [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) Jahia is a content management system (CMS) and digital experience platform (DXP) designed to assist organizations in creating modern websites and portals. This robust solution is particularly well-suited for businesses operating in multisite and multilingual environments, enabling them to manage diverse content and user experiences efficiently. Jahia streamlines the content management process, allowing users to focus on delivering engaging digital experiences rather than getting bogged down by technical complexities. Targeted at enterprises and organizations that require a flexible and scalable solution, Jahia caters to a wide range of industries, including retail, finance, and education. Its capabilities are ideal for teams that need to manage multiple websites or portals while ensuring consistency in branding and user experience across different languages and regions. Jahia’s user-friendly interface and powerful features make it an attractive option for content creators, marketers, and IT professionals alike, facilitating collaboration and enhancing productivity. One of the standout features of Jahia is its emphasis on personalization and A/B testing, which are essential for optimizing user engagement and conversion rates. The platform allows organizations to leverage customer data effectively, enabling them to create tailored experiences that resonate with their target audiences. By integrating advanced analytics and insights, Jahia empowers users to make informed decisions about content strategies and marketing efforts, ultimately driving better results. In addition to its core functionalities, Jahia offers 10,000+ no-code integrations, making it a versatile addition to any tech stack. This extensive library of integrations allows users to connect with various third-party applications and services seamlessly, enhancing the platform's capabilities without requiring extensive coding knowledge. This flexibility ensures that organizations can adapt and evolve their digital strategies as needed, making Jahia a future-proof solution for content management and digital experiences. Overall, Jahia stands out in the CMS and DXP landscape by providing a comprehensive, user-friendly platform that simplifies content management while enhancing personalization and user engagement. Its ability to support multisite and multilingual contexts, combined with a wealth of integrations, positions Jahia as a valuable tool for organizations looking to create impactful digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 598 **User Satisfaction Scores:** - **Web Analytics:** 8.4/10 (Category avg: 8.1/10) - **Audience Insights:** 8.5/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.4/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Jahia](https://www.g2.com/sellers/jahia) - **Company Website:** https://www.jahia.com - **Year Founded:** 2002 - **HQ Location:** Geneva, Switzerland - **Twitter:** @Jahia (5,738 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/103891/ (71 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Product Owner, Business Analyst - **Top Industries:** Insurance, Information Technology and Services - **Company Size:** 33% Enterprise, 32% Small-Business #### Pros & Cons **Pros:** - Ease of Use (130 reviews) - Content Management (107 reviews) - Flexibility (95 reviews) - Integrations (94 reviews) - Intuitive (94 reviews) **Cons:** - Learning Curve (129 reviews) - Steep Learning Curve (71 reviews) - Difficult Learning (61 reviews) - Complexity (59 reviews) - Technical Expertise Required (54 reviews) ### 4. [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) Liferay DXP helps companies deliver personalized and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. We offer a flexible platform that’s designed to integrate seamlessly into your existing enterprise applications (ex. CRM, ERP, MAP), so you can create a unified experience for your users, while also preserving your investment in existing technologies. And we provide your business users with the intuitive CMS, user analytics, and site management tools they need to launch, test and optimize digital experiences quickly for faster go-to-market. **Average Rating:** 4.4/5.0 **Total Reviews:** 74 **User Satisfaction Scores:** - **Web Analytics:** 3.3/10 (Category avg: 8.1/10) - **Audience Insights:** 7.5/10 (Category avg: 8.1/10) - **Campaign Tracking:** 5.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Liferay](https://www.g2.com/sellers/liferay) - **Company Website:** https://www.liferay.com - **Year Founded:** 2004 - **HQ Location:** Diamond Bar, CA - **Twitter:** @Liferay (9,196 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/83609/ (1,146 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 39% Mid-Market, 32% Enterprise #### Pros & Cons **Pros:** - Customizability (1 reviews) - Customization (1 reviews) - Customization Options (1 reviews) - Flexibility (1 reviews) - Scalability (1 reviews) **Cons:** - Error Issues (1 reviews) - Outdated Documentation (1 reviews) - Poor Customer Support (1 reviews) - Poor Documentation (1 reviews) - Tagging Issues (1 reviews) ### 5. [Webflow](https://www.g2.com/products/webflow/reviews) Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leading brands demand. With a visual, composable CMS at its core, Webflow unites marketers, designers, and developers on a single platform built for performance and precision. Built for the intelligent web era, Webflow combines AI-powered creation, automation, and optimization to help companies drive measurable growth and deliver high-performing digital experiences, anywhere their brand lives. Today, more than 300,000 of the world’s leading companies and over 2,000 Certified Webflow Partners trust Webflow to power exceptional, enterprise-grade web experiences at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 968 **User Satisfaction Scores:** - **Web Analytics:** 8.0/10 (Category avg: 8.1/10) - **Audience Insights:** 7.7/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.6/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Webflow](https://www.g2.com/sellers/webflow) - **Company Website:** https://webflow.com - **Year Founded:** 2012 - **HQ Location:** San Francisco, California - **Twitter:** @webflowapp (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3502352/ (1,641 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, Graphic Designer - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 69% Small-Business, 22% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (278 reviews) - Design Flexibility (180 reviews) - Features (170 reviews) - Intuitive (166 reviews) - Flexibility (152 reviews) **Cons:** - Learning Curve (109 reviews) - Limited Features (105 reviews) - Missing Features (97 reviews) - Expensive (82 reviews) - Steep Learning Curve (80 reviews) ### 6. [Kentico](https://www.g2.com/products/kentico/reviews) One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals faster. Reduce the complexity of your marketing technologies and take control of your content across your websites, microsites, emails, and other digital channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 329 **User Satisfaction Scores:** - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 8.9/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Kentico](https://www.g2.com/sellers/kentico-0d41184f-32ba-4fc4-bd87-729931e5b980) - **Company Website:** https://www.kentico.com/ - **Year Founded:** 2004 - **HQ Location:** Brno - **Twitter:** @Kentico (12,435 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/373060/ (212 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 41% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Content Management (21 reviews) - Ease of Use (21 reviews) - Features (12 reviews) - Customer Support (9 reviews) - Personalization (9 reviews) **Cons:** - Expensive (8 reviews) - Limited Features (5 reviews) - Learning Curve (4 reviews) - Limited Customization (4 reviews) - Complex Customization (3 reviews) ### 7. [Experro](https://www.g2.com/products/experro/reviews) Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 46 **User Satisfaction Scores:** - **Web Analytics:** 9.9/10 (Category avg: 8.1/10) - **Audience Insights:** 10.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 9.9/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc) - **Year Founded:** 2008 - **HQ Location:** Charlotte, North Carolina - **Twitter:** @rapid_ops (994 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rapidops-inc (321 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Apparel & Fashion - **Company Size:** 65% Mid-Market, 20% Small-Business #### Pros & Cons **Pros:** - Ease of Use (35 reviews) - Features (21 reviews) - Search Functionality (19 reviews) - Analytics (18 reviews) - Results (18 reviews) **Cons:** - Learning Curve (11 reviews) - Learning Difficulty (10 reviews) - Poor Documentation (9 reviews) - High Learning Curve (8 reviews) - Steep Learning Curve (8 reviews) ### 8. [Sanity](https://www.g2.com/products/sanity/reviews) The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io **Average Rating:** 4.7/5.0 **Total Reviews:** 901 **User Satisfaction Scores:** - **Web Analytics:** 7.0/10 (Category avg: 8.1/10) - **Audience Insights:** 6.1/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io) - **Company Website:** https://www.sanity.io - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @sanity_io (14,821 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18400536/ (277 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 73% Small-Business, 18% Mid-Market #### Pros & Cons **Pros:** - Customizability (93 reviews) - Features (85 reviews) - Flexibility (84 reviews) - Ease of Use (81 reviews) - Customization (76 reviews) **Cons:** - Learning Curve (66 reviews) - Learning Difficulty (32 reviews) - Poor Documentation (26 reviews) - Lack of Tutorials (21 reviews) - Missing Features (20 reviews) ### 9. [Umbraco](https://www.g2.com/products/umbraco/reviews) Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements. **Average Rating:** 4.5/5.0 **Total Reviews:** 933 **User Satisfaction Scores:** - **Web Analytics:** 7.7/10 (Category avg: 8.1/10) - **Audience Insights:** 7.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.4/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Umbraco](https://www.g2.com/sellers/umbraco) - **Company Website:** https://umbraco.com - **Year Founded:** 2005 - **HQ Location:** Odense - **Twitter:** @umbraco (3,524 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/804354/ (182 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (109 reviews) - Content Management (67 reviews) - Intuitive (55 reviews) - Features (51 reviews) - Customizability (44 reviews) **Cons:** - Learning Curve (26 reviews) - Limited Features (23 reviews) - Poor Usability Design (22 reviews) - Difficult Usability (19 reviews) - Editor Limitations (19 reviews) ### 10. [Storyblok](https://www.g2.com/products/storyblok/reviews) Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything. **Average Rating:** 4.5/5.0 **Total Reviews:** 563 **User Satisfaction Scores:** - **Web Analytics:** 8.1/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.1/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Storyblok](https://www.g2.com/sellers/storyblok) - **Company Website:** https://www.storyblok.com - **Year Founded:** 2017 - **HQ Location:** Linz, Oberösterreich - **Twitter:** @storyblok (9,251 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17989065/ (292 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Frontend Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 30% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (111 reviews) - Intuitive (71 reviews) - Content Management (69 reviews) - Features (60 reviews) - Easy Setup (48 reviews) **Cons:** - Learning Curve (37 reviews) - Expensive (22 reviews) - Missing Features (19 reviews) - Lack of Features (18 reviews) - Pricing Issues (18 reviews) ### 11. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 753 **User Satisfaction Scores:** - **Web Analytics:** 8.3/10 (Category avg: 8.1/10) - **Audience Insights:** 8.4/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,410 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,124 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### Pros & Cons **Pros:** - Ease of Use (116 reviews) - Features (106 reviews) - Helpful (94 reviews) - Customer Support (90 reviews) - Customer Engagement (79 reviews) **Cons:** - Learning Curve (91 reviews) - Learning Difficulty (61 reviews) - Missing Features (59 reviews) - Limited Features (54 reviews) - Difficult Learning (51 reviews) ### 12. [Contentstack](https://www.g2.com/products/contentstack/reviews) Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 300 **User Satisfaction Scores:** - **Web Analytics:** 6.7/10 (Category avg: 8.1/10) - **Audience Insights:** 6.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.5/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Contentstack](https://www.g2.com/sellers/contentstack-0aa0d25e-6949-4e56-897b-9403491128f0) - **Company Website:** https://www.contentstack.com - **Year Founded:** 2018 - **HQ Location:** Austin, TX - **Twitter:** @Contentstack (2,401 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18395537/ (683 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Product Manager - **Top Industries:** Retail, Computer Software - **Company Size:** 43% Mid-Market, 37% Enterprise #### Pros & Cons **Pros:** - Ease of Use (59 reviews) - Content Management (48 reviews) - Intuitive (39 reviews) - Flexibility (31 reviews) - Features (28 reviews) **Cons:** - Content Management (29 reviews) - Limited Features (17 reviews) - Missing Features (16 reviews) - Limited Customization (15 reviews) - Learning Curve (14 reviews) ### 13. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.3/5.0 **Total Reviews:** 576 **User Satisfaction Scores:** - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 9.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** https://www.sap.com/ - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,227 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 50% Mid-Market, 22% Small-Business #### Pros & Cons **Pros:** - Ease of Use (76 reviews) - Automation (56 reviews) - Features (54 reviews) - Helpful (45 reviews) - Personalization (42 reviews) **Cons:** - Missing Features (40 reviews) - Learning Curve (39 reviews) - Difficult Learning (32 reviews) - Limited Features (31 reviews) - Not Intuitive (31 reviews) ### 14. [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 713 **User Satisfaction Scores:** - **Web Analytics:** 8.2/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** https://hygraph.com/ - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph (5,114 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18152461/ (65 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (132 reviews) - Content Management (90 reviews) - API Integration (81 reviews) - Integrations (73 reviews) - Flexibility (72 reviews) **Cons:** - Learning Curve (86 reviews) - Learning Difficulty (42 reviews) - Expensive (37 reviews) - Difficult Usability (36 reviews) - Pricing Issues (32 reviews) ### 15. [Ibexa DXP](https://www.g2.com/products/ibexa-dxp/reviews) Ibexa Digital Experience Platform (DXP) is a comprehensive software solution designed to assist organizations in transforming their traditional sales strategies into seamless and engaging buying experiences. This platform serves as a single technology stack that enables businesses to design, manage, and optimize all critical touchpoints throughout the customer journey. By leveraging an API-first approach, Ibexa DXP offers extensive flexibility and modularity, allowing companies to tailor the platform to meet their unique operational requirements. Targeted primarily at medium to large enterprises, Ibexa DXP is particularly beneficial for organizations seeking to enhance their digital presence and improve customer interactions. The platform is ideal for businesses that require a robust solution for content management, customer engagement, and e-commerce capabilities. With its modular architecture, companies can select the components that best fit their needs, ensuring a customized experience that aligns with their strategic goals. Ibexa DXP offers three distinct products: Ibexa Headless, Ibexa Experience, and Ibexa Commerce. Each product is designed to address specific business needs, providing organizations with the tools necessary to create personalized and dynamic digital experiences. Ibexa Headless allows for the separation of the front-end and back-end, enabling developers to build highly responsive applications that can be easily integrated with various content sources. Ibexa Experience focuses on delivering rich content management features, empowering marketers to create engaging and relevant content for their audiences. Ibexa Commerce, on the other hand, equips businesses with the e-commerce functionalities required to manage online sales effectively. Key features of Ibexa DXP include advanced content management capabilities, customizable workflows, and robust analytics tools. These features enable organizations to streamline their operations, enhance collaboration among teams, and gain valuable insights into customer behavior. The platform's modularity ensures that businesses can scale their digital solutions as needed, adapting to changing market conditions and customer expectations. By providing a unified approach to managing customer interactions, Ibexa DXP stands out as a versatile solution that supports organizations in their digital transformation journey, ultimately driving improved customer satisfaction and loyalty. **Average Rating:** 4.2/5.0 **Total Reviews:** 89 **User Satisfaction Scores:** - **Web Analytics:** 6.3/10 (Category avg: 8.1/10) - **Audience Insights:** 6.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 5.9/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Ibexa](https://www.g2.com/sellers/ibexa) - **Company Website:** https://www.ibexa.co/ - **Year Founded:** 1999 - **HQ Location:** Oslo, Norway - **Twitter:** @IBEXA (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ibexa (83 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Information Technology and Services, Internet - **Company Size:** 34% Mid-Market, 27% Small-Business #### Pros & Cons **Pros:** - Flexibility (19 reviews) - Integrations (16 reviews) - Content Management (15 reviews) - Customizability (13 reviews) - Ease of Use (12 reviews) **Cons:** - Expensive (9 reviews) - Pricing Issues (6 reviews) - Content Management (5 reviews) - Editor Issues (5 reviews) - Missing Features (5 reviews) ### 16. [Squiz DXP](https://www.g2.com/products/squiz-dxp/reviews) Websites of the future are intelligent. Users no longer want high-effort browsing, they want predictive experiences that deliver tailored information and enable instant action. Squiz Digital Experience Platform (DXP) empowers organizations to rapidly build, test and optimize websites – transforming static sites into intelligent experiences that meet user expectations and drive results. Here's how: 1. Give users accurate answers, wherever they’re searching. Get your content and website AI-ready so users get the answers they need, whether they’re asking AI search platforms or using your on-site conversational search. 2. Deepen engagement by personalizing every user journey. Create and update content quickly to deliver engaging, personalized journeys. 3. Drive conversions by moving from browsing to action. Leverage data to optimize experiences that encourage self-service and successful task completion. 4. Manage scale to maximize your site's ROI. Do more with less through intelligent automation, streamlined processes, and reusable assets. Explore the Squiz website to discover the core capabilities and included products that make it possible: • Squiz Content Intelligence • Squiz Funnelback Search • Content Management • Digital Asset Management • Data Management • Integrations • Component Service • API Suite • Visual Page Builder • Forms • Personalization • Behavioral Analytics • Optimization • Delivery • Platform **Average Rating:** 4.2/5.0 **Total Reviews:** 27 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Squiz](https://www.g2.com/sellers/squiz) - **Year Founded:** 1998 - **HQ Location:** Sydney, New South Wales - **Twitter:** @SquizGlobal (989 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/24580/ (396 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Higher Education, Education Management - **Company Size:** 44% Mid-Market, 30% Enterprise ### 17. [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai.  **Average Rating:** 4.3/5.0 **Total Reviews:** 173 **User Satisfaction Scores:** - **Web Analytics:** 7.6/10 (Category avg: 8.1/10) - **Audience Insights:** 7.9/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c) - **Year Founded:** 2015 - **HQ Location:** Brno - **Twitter:** @Kontent_ai (3,904 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kontentai/ (131 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 42% Mid-Market, 38% Small-Business #### Pros & Cons **Pros:** - Ease of Use (10 reviews) - Content Management (9 reviews) - Customer Support (8 reviews) - Easy Integrations (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - CMS Limitations (3 reviews) - Steep Learning Curve (3 reviews) ### 18. [Neptune DXP](https://www.g2.com/products/neptune-dxp/reviews) Neptune DXP is a no-code/low-code application development platform specifically designed to facilitate the creation and management of applications within the SAP ecosystem and beyond. This innovative solution empowers users to develop, run, and orchestrate modern applications with ease, significantly accelerating the development process compared to traditional methods. By leveraging its unique capabilities, organizations can streamline their operations and enhance their agility in an ever-evolving technological landscape. Targeted primarily at enterprises that utilize SAP systems or integrate SAP with various Software as a Service (SaaS) applications, Neptune DXP caters to a diverse range of professionals, including IT departments, business analysts, and application developers. The platform is particularly advantageous for organizations seeking to improve operational efficiency, as it allows users with limited coding experience to create applications, thereby broadening access to app development within the organization. This democratization of development fosters collaboration between technical and non-technical teams, driving innovation and responsiveness. One of the standout features of Neptune DXP is its ability to seamlessly integrate SAP and non-SAP systems, ensuring that organizations can maximize their existing investments while adopting new technologies. This integration capability is crucial for enterprises that rely on a mix of legacy systems and modern applications. Additionally, Neptune DXP is built with enterprise-grade governance in mind, providing the necessary security and compliance measures that large organizations require to navigate complex regulatory environments effectively. The platform's performance metrics are particularly impressive, enabling users to build applications up to ten times faster while reducing development effort by as much as 80%. This level of efficiency not only accelerates time-to-market for new applications but also allows teams to allocate resources more effectively, ultimately driving productivity. With a robust user base of over 850 customers and 4 million users, Neptune DXP has established a strong presence in the market, supported by a network of more than 100 certified partners who assist with implementation and integration. In summary, Neptune DXP distinguishes itself in the no-code/low-code platform category by combining AI capabilities with a solid SAP-native foundation. This unique positioning enables enterprises to harness the power of artificial intelligence while maintaining control over their application development processes. By adopting Neptune DXP, organizations can drive innovation, enhance productivity, and achieve their digital transformation objectives more efficiently. **Average Rating:** 4.5/5.0 **Total Reviews:** 213 **User Satisfaction Scores:** - **Web Analytics:** 8.4/10 (Category avg: 8.1/10) - **Audience Insights:** 8.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Neptune Software](https://www.g2.com/sellers/neptune-software) - **Company Website:** https://www.neptune-software.com/ - **Year Founded:** 2011 - **HQ Location:** Oslo, Oslo - **Twitter:** @NeptSoft (1,281 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/neptune-software/ (186 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, Consultant - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 41% Enterprise, 32% Small-Business #### Pros & Cons **Pros:** - Ease of Use (6 reviews) - Low Code (4 reviews) - Low Coding (4 reviews) - Mobile Apps (4 reviews) - Customer Support (3 reviews) **Cons:** - Learning Curve (5 reviews) - Expertise Required (3 reviews) - Learning Difficulty (3 reviews) - Steep Learning Curve (3 reviews) - Complexity (2 reviews) ### 19. [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) Progress Sitefinity is a cloud-first content management system (CMS) and digital experience platform (DXP) used to build, manage and personalize websites, portals and other digital properties. It is adopted by mid-market and enterprise organisations that operate multi-site, multilingual or regulated digital estates and need to balance marketing autonomy with IT governance and developer flexibility. Primary use cases include corporate websites, member and customer portals, authenticated experiences, integration-heavy workflows and consolidation of fragmented CMS deployments. Sitefinity supports marketing, development and IT teams through a shared platform model with role-appropriate tools and permissions. Key capabilities include: - Multisite, multilingual and multi-brand management with governance controls and workflows - Native customer data platform (Sitefinity Insight) for segmentation, analytics and personalization - 1,000+ prebuilt connectors and open APIs, Sitefinity Cloud platform integrates with your MarTech stack, CRM and enterprise systems in hours—not weeks - Extensibility using .NET and ASP.NET Core for custom development and composable architectures Sitefinity also incorporates generative and retrieval-augmented capabilities through Progress® Agentic RAG, enabling dynamic assembly of experiences from approved content to reduce manual production work while maintaining accuracy, compliance and brand standards. Additional operational benefits and deployment considerations: - Standardization and consolidation of CMS estates across business units or regions - Support for marketing, development and IT workflows without requiring a headless-only approach - Structured content for regulated or high-volume publishing environments - Deployment on-premises or as a managed cloud service on Microsoft Azure, reducing maintenance and providing security, scaling and compliance **Average Rating:** 4.0/5.0 **Total Reviews:** 468 **User Satisfaction Scores:** - **Web Analytics:** 8.0/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Progress Software](https://www.g2.com/sellers/progress-software) - **Company Website:** https://www.progress.com/ - **Year Founded:** 1981 - **HQ Location:** Burlington, MA. - **Twitter:** @ProgressSW (48,853 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/progress-software/ (4,205 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Web Developer, Marketing Manager - **Top Industries:** Information Technology and Services, Non-Profit Organization Management - **Company Size:** 48% Mid-Market, 28% Small-Business #### Pros & Cons **Pros:** - Content Management (10 reviews) - Ease of Use (10 reviews) - Customizability (7 reviews) - Features (5 reviews) - Customer Support (4 reviews) **Cons:** - Expensive (5 reviews) - Pricing Issues (5 reviews) - Limited Features (4 reviews) - Content Management (3 reviews) - Data Migration (3 reviews) ### 20. [Pack](https://www.g2.com/products/pack-digital-pack/reviews) Manage Shopify Hydrogen storefronts, spin up landing pages, run A/B tests, and personalize campaigns with the #1 experience platform that’s built for fast-moving brands. Why choose Pack? Brands like Cuts Clothing, Liquid I.V., Umzu, Rhoback and Atoms choose Pack because unlike most content and storefront management systems, Pack’s growth stack is: 1) Purpose-built for fast-moving brands on Shopify Hydrogen. 2) Dev-friendly, with a flexible pre-built Hydrogen theme, support for Remix, Oxygen, metaobjects integrations, extensive docs and dev tooling. 3) Marketer-friendly, with content editing features that are as easy as a Shopify theme. 4) CRO-ready with built-in A/B testing and internationalization features 5) Integrated with core Shopify apps. We take support seriously—and make it a priority to build relationships with and help brands be successful. **Average Rating:** 4.9/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Web Analytics:** 6.4/10 (Category avg: 8.1/10) - **Audience Insights:** 5.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.4/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Pack Digital](https://www.g2.com/sellers/pack-digital) - **Year Founded:** 2024 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/pack-digital-us/ (31 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 80% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (5 reviews) - Customer Support (3 reviews) - Editing Ease (3 reviews) - Content Management (2 reviews) - Customizability (2 reviews) **Cons:** - Complex Setup (1 reviews) - Learning Curve (1 reviews) - Limited Customization (1 reviews) - Navigation Issues (1 reviews) - Pricing Issues (1 reviews) ### 21. [Butter CMS](https://www.g2.com/products/butter-cms/reviews) ButterCMS is a headless content management system (CMS) designed specifically for growth-oriented businesses. It enables users to create, manage, and scale digital experiences quickly and efficiently, eliminating the challenges associated with traditional, hard-coded, or fragmented systems. By adopting an API-first approach, ButterCMS provides a flexible and robust solution that caters to the diverse needs of modern developers and marketers alike. Targeted at businesses looking to enhance their digital presence, ButterCMS is particularly beneficial for developers who require a streamlined and efficient way to integrate content management into their applications. The platform's well-documented APIs, software development kits (SDKs), and starter projects make it easy for developers to implement and customize content solutions across various technology stacks. This flexibility allows teams to focus on building high-quality digital experiences without being bogged down by the complexities of traditional CMS platforms. ButterCMS is versatile in its use cases, supporting everything from high-converting websites to global e-commerce platforms and mobile applications. Marketers can leverage the platform to publish new content across multiple channels instantly, ensuring that their messaging remains consistent and timely. This capability is particularly valuable for businesses that need to adapt quickly to market changes or launch new campaigns without delays. Key features of ButterCMS include its lightning-fast performance, seamless integrations with popular frameworks and tools, and a user-friendly interface that simplifies content management. The platform's scalability ensures that as businesses grow, their content management capabilities can expand without the typical headaches associated with legacy systems. By providing a reliable and efficient solution for content delivery, ButterCMS empowers organizations to focus on their core objectives while maintaining a strong digital presence. Overall, ButterCMS stands out in the headless CMS category by offering a comprehensive solution that meets the demands of both developers and marketers. Its combination of speed, flexibility, and ease of use positions it as a valuable asset for businesses aiming to enhance their digital strategies and drive growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 202 **User Satisfaction Scores:** - **Web Analytics:** 7.8/10 (Category avg: 8.1/10) - **Audience Insights:** 7.8/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.1/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Butter CMS](https://www.g2.com/sellers/butter-cms) - **Company Website:** https://buttercms.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @ButterCMS (822 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/buttercms/ (19 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### Pros & Cons **Pros:** - Content Management (16 reviews) - Ease of Use (15 reviews) - Customer Support (10 reviews) - Content Creation (7 reviews) - Integrations (7 reviews) **Cons:** - Limited Features (8 reviews) - Missing Features (6 reviews) - Expensive (5 reviews) - App Integration Issues (4 reviews) - API Issues (3 reviews) ### 22. [CoreMedia](https://www.g2.com/products/coremedia/reviews) CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websites, mobile applications, chatbots, messaging services, and even human-assisted interactions through video or phone. By offering a comprehensive solution, CoreMedia enables businesses to engage their customers effectively at every touchpoint, ensuring a seamless experience regardless of the channel used. The CoreMedia Experience Platform is anchored by a hybrid headless Content Management System (CMS) that integrates content management with real-time data and brand-aware artificial intelligence. This innovative architecture allows organizations to leverage intelligent automation and user-level personalization, facilitating marketing efforts at scale while ensuring global content delivery. The platform's flexibility also supports localization to meet regional needs, all managed through a single, user-friendly interface. This capability is particularly beneficial for enterprises looking to maintain a consistent brand voice while catering to diverse customer preferences. CoreMedia is trusted by notable brands such as Henkel, Deutsche Telekom, and MASORANGE, demonstrating its effectiveness in bridging online and offline experiences. The platform combines AI-driven tools with human interaction to support customers throughout their journey, enhancing engagement and satisfaction. By automating routine tasks and optimizing content operations, CoreMedia allows teams to manage their digital experiences more efficiently while retaining control over their content strategies. One of the key features of CoreMedia is its built-in AI capabilities, which adapt interactions in real time based on user behavior and preferences. This not only streamlines content management processes but also enhances the overall customer experience by providing timely and relevant information. Additionally, the platform's ability to integrate seamlessly into existing technology stacks offers organizations full flexibility in deployment options, whether on-premise, in a private or public cloud, or through a Software as a Service (SaaS) model. This adaptability makes CoreMedia a valuable asset for enterprises aiming to enhance their digital presence and drive customer engagement across multiple channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 78 **User Satisfaction Scores:** - **Web Analytics:** 7.8/10 (Category avg: 8.1/10) - **Audience Insights:** 6.8/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.6/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [CoreMedia](https://www.g2.com/sellers/coremedia) - **Company Website:** https://www.coremedia.com/ - **Year Founded:** 1996 - **HQ Location:** Hamburg, Germany - **Twitter:** @CoreMedia (1,758 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/coremedia-ag/ (175 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 44% Enterprise, 28% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (26 reviews) - Integrations (23 reviews) - Content Management (22 reviews) - Customizability (21 reviews) - Customization (21 reviews) **Cons:** - Learning Curve (20 reviews) - Complexity (14 reviews) - Complex Features (12 reviews) - Steep Learning Curve (12 reviews) - Difficult Usability (11 reviews) ### 23. [Komo](https://www.g2.com/products/komo-technologies-komo/reviews) Komo is a leading SaaS platform that allows marketers across all industries to effortlessly build fully customizable, gamified marketing activations that demand attention and fuel loyalty wherever their customers are. With Komo’s no-code platform and extensive library of games, content, and promotions, you can bring activations to life in minutes, not months. Unlike traditional cookie-cutter approaches to marketing activations, Komo gives marketers the power to effortlessly deliver captivating and personalized engagement experiences at scale. By leveraging the platform's powerful zero- and first-party data capture and personalization capabilities, users can gain rich insights into their customers, transforming these insights into tailored experiences that drive loyalty, boost engagement, and foster deeper, more meaningful customer connections. On average, customers using Komo experience: A 538% increase in customer engagement A 5x increase in engagement time A 99% zero-party data capture rate Outside of these core functions, Komo offers a vast set of tools to equip marketers at every stage of their activation journey including: - Prizing and Offers - Customizable Content - Live Data Feeds - Automated Campaigns - Analytics and Reporting - Omnichannel Distribution - Loyalty Programs - Partner Enablement - CRM and Martech Integrations Komo's platform is industry-agnostic and is currently being used by world-leading, enterprise brands across: - Retail and Shopping - Consumer Goods - Broadcast and Media - Tradeshows and Conferences - Concerts and Festivals - Sports Teams and Leagues - Sports Sponsorship - Fan Conventions and Experiences - Agencies - Hospitality/QSR - FMCG - Publishers - Brands and Sponsorships **Average Rating:** 4.7/5.0 **Total Reviews:** 16 **User Satisfaction Scores:** - **Web Analytics:** 8.8/10 (Category avg: 8.1/10) - **Audience Insights:** 7.8/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.5/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Komo Technologies](https://www.g2.com/sellers/komo-technologies) - **Year Founded:** 2014 - **HQ Location:** Sydney, NSW, Australia - **LinkedIn® Page:** https://www.linkedin.com/company/choosekomo (24 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Sports - **Company Size:** 56% Mid-Market, 38% Small-Business #### Pros & Cons **Pros:** - Customer Engagement (11 reviews) - Customer Support (9 reviews) - Ease of Use (9 reviews) - Collaboration (7 reviews) - Personalization (6 reviews) **Cons:** - User Interface (3 reviews) - Bugs (2 reviews) - Difficult Usability (2 reviews) - Technical Issues (2 reviews) - Complex Setup (1 reviews) ### 24. [Contentful](https://www.g2.com/products/contentful/reviews) Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. **Average Rating:** 4.2/5.0 **Total Reviews:** 305 **User Satisfaction Scores:** - **Web Analytics:** 7.5/10 (Category avg: 8.1/10) - **Audience Insights:** 7.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 6.7/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Contentful](https://www.g2.com/sellers/contentful) - **Company Website:** https://www.contentful.com - **Year Founded:** 2013 - **HQ Location:** Berlin - **Twitter:** @contentful (31,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2562699/ (1,031 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Software Engineer, CTO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 39% Mid-Market, 33% Small-Business #### Pros & Cons **Pros:** - Ease of Use (14 reviews) - Content Management (11 reviews) - Features (9 reviews) - Ease of Creation (8 reviews) - Easy Creation (8 reviews) **Cons:** - Complexity (7 reviews) - Expensive (6 reviews) - Learning Curve (5 reviews) - Limited Features (5 reviews) - Steep Learning Curve (5 reviews) ### 25. [Brightspot](https://www.g2.com/products/brightspot/reviews) Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around. **Average Rating:** 4.4/5.0 **Total Reviews:** 70 **User Satisfaction Scores:** - **Web Analytics:** 9.2/10 (Category avg: 8.1/10) - **Audience Insights:** 9.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot) - **Company Website:** https://www.brightspot.com - **Year Founded:** 2008 - **HQ Location:** Reston, US - **Twitter:** @TeamBrightspot (503 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brightspot/ (204 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Online Media, Information Technology and Services - **Company Size:** 56% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Ease of Use (18 reviews) - Content Management (14 reviews) - Customization (10 reviews) - Customizability (9 reviews) - Flexibility (8 reviews) **Cons:** - Missing Features (6 reviews) - Feature Limitations (5 reviews) - Learning Curve (5 reviews) - Limited Customization (5 reviews) - Limited Functionality (5 reviews) ## Parent Category [Content Management Systems](https://www.g2.com/categories/content-management) ## Related Categories - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) - [Web Content Management Software](https://www.g2.com/categories/web-content-management) - [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm) - [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) - [Headless CMS Software](https://www.g2.com/categories/headless-cms) - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [WebOps Platforms](https://www.g2.com/categories/webops-platforms) --- ## Buyer Guide ### What You Should Know About Digital Experience Platforms (DXP) ### **What Does DXP Stand For?** DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more. The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.  DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems. DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category. #### What Types of Digital Experience Platforms (DXP) Exist? DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack. **Open DXPs** Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP. However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution. **Closed DXPs** Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack. As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack. ### **DXP Platform Features ** As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem. 1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized. 2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content. 3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories. 4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns. 5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time. 6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language. 7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways. 8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences. ### Platform Benefits **Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack. **Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.  **Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction. ### Professional & Industry Cases The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach. **Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each. **Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized. ### What’s the best digital experience platform for small businesses? For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include: - [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control. - [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence. - [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys. ### What’s the best digital experience platform for medium-sized companies? For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include: - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels. - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale. ### What's the best DXP provider for interactive apps? For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include: - [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[ ](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com) - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences. - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement. ### Alternatives Alternatives to DXPs can replace this type of software, either partially or completely: [WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter. [Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.  ### Platform Challenges **Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP. **Buyer's remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it's in place can be time-consuming and costly. ### How to Buy #### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP) Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate: **Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP. **Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working. **Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP. #### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List) **Create a long list** There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a shortlist** Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.   #### Selection of Digital Experience Platforms (DXP) **Choose a selection team** Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.  **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Digital Experience Platforms (DXP) Trends **Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences. [**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.