Best Data Management Platform (DMP) Software

Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising. DMPs pull in data from multiple sources, including first-party software—such as CRM software, digital analytics software, and advertising technology like advertiser campaign management software and publisher ad management software products, and ad networks —as well as third-party data providers.

To qualify for inclusion in the DMP category, a product must:

  • Pull in and store data from multiple sources such as first-party websites and software, third-party data providers, and offline sources
  • Output data into DSPs, SSPs, and other advertising tools to inform ad buying decisions
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    (18)4.9 out of 5
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    The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing, enrichment, lead to account matching, account scoring, and many more. Data Management Platform is a technology platform that helps you take full control of all users data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the DMP you can built any audience segment basing on such attributes as age, gender, income, interests or online behaviour. It allows you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business.

    SAS/ACCESS is a 9.4 Interface to PC Files that is Seamless, transparent data access., Flexible query language support, Wide range of performance, Metadata integration, Optimization, and Push-down processing to the database

    Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

    Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance. 1. Manage Data: Gain a complete view of customers across devices, from what they watch to what they buy 2. Customize, Model and Adapt Audiences: Choose from 60,000 audience segments; model audiences using Nielsen AI adaptive learning technology 3. Activate Everywhere: Deliver personalized advertising and content across all paid and owned marketing execution channels 4. Analyze Results: Conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics ACHIEVE A SINGLE VIEW OF YOUR CUSTOMER Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria. Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior. CUSTOM AUDIENCES We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in: 1. Consumer media and buying behavior 2. The consumer path-to-purchase 3. Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality) 4. Market dynamics (including seasonal and local market demand, competitive actions and advertising) ACTIVATE ACROSS ALL PLATFORMS AND CHANNELS With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms. You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey. ANALYZE RESULTS Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics. VISIT OUR SITE FOR MORE INFORMATION:

    Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

    Audience Studio captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

    Lotame is the world’s leading unstacked data solutions company, helping publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. Our real-time data management technologies, global data exchanges, and award-winning customer service make us the unrivaled, unstacked choice for clients that want a flexible, scalable and cost-effective antidote to walled gardens from the large MarTech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for global enterprises. Lotame is headquartered in New York City and Columbia MD, with offices around the world, including London, Singapore, Mumbai and Sydney. Learn more at

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    MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.

    (11)4.1 out of 5
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    dataxu® helps marketing professionals use data to improve their advertising. Our TouchPoint™ software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at

    Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.

    BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.

    Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Signal has been recognized with numerous awards and honors, appearing on the Inc. 500 list of the fastest growing companies in 2015, 2016 and 2017.

    Mapp Digital is one of the largest independent digital marketing technology companies in the world. Mapp provides a comprehensive suite of software in its all-in-one platform called Mapp Cloud, which includes a sophisticated data management platform (DMP); a marketing automation platform to optimize email, mobile, app, social and web marketing; and a customer data platform (CDP) to provide a single profile view of each customer. Mapp’s Digital Services also help brands with campaign management, email deliverability, and strategy consulting. Mapp Digital was created in July 2016 by the combination of BlueHornet and the digital-marketing applications business purchased from Teradata Corporation. Mapp brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify complexity.” Mapp is headquartered in San Diego, CA, with operations in Munich, London, Paris, Milan, Copenhagen, Manila, and Raleigh, NC. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries.

    As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

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    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual customer’s real-time interests. IgnitionOne combines these robust, up-to-the-minute customer profiles with advanced machine-learning capabilities to target and engage customers with coordinated, relevant, contextually-aware messaging through online advertising such search, display, social, and metasearch; on your brand’s website; and through digital out-of-home advertising and advanced television. IgnitionOne provides Customer Intelligence for hundreds of leading brands in the travel & hospitality, retail and auto manufacturing sectors -- including leading brands such as Wyndham Worldwide, General Motors, Lowe’s, and many more.

    The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. is the leader in localized programmatic advertising. We work with the largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. These companies utilize to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences.

    Export your Intercom Conversations to CSV format in one-click. Analyse in Microsoft Excel, Google Sheets or Numbers

    A cloud platform that enables marketers to make smarter decisions and precisely execute cross-channel campaigns.

    GS1 US is a standards organization that facilitates industry collaboration to improve supply chain visibility and efficiency through the adoption of GS1 Standards.

    JetPack Data is a platform which transforms instantly and automatically any data file into analysis.

    Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

    Web surveys are great for collecting data from literate, computer-savvy, Internet-connected users. For collecting data from the rest of the world, we’ve built SurveyCTO. SurveyCTO is a professionally supported, cloud hosted data collection software that allows you to conduct surveys on mobile devices, even completely offline and off-the-grid, and is packed with intelligent features relevant for public health, M&E, academic research, humanitarian crises, and clinical research, such as error and fraud detection to monitor surveyors in the field, case management to easily manage cohort studies, and unbreakable encryption for collecting sensitive, identifying data.

    Veam Availability Suite is a web-based backup and availability software that includes application-consistent backups and ultra-fast backups with low RPOs.

    Transform your data into your greatest asset. Audience and behavioral data are the currency of the future. High quality advertising requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP), which will help you to coordinate and utilize your buckets of siloed data. With the Adform DMP you can confidently capture, categorize, combine and convert your data for real-time decision making with direct top and bottom line growth through effective digital advertising.

    Core Audience is the first software-as-a-service audience management platform built for brands.

    Digilant provides integrated Data Management Platform and Demand Side Platform to manage global media buys across all channels.

    Explore is Mission Control for Your Programmatic Data

    The SAP® Data Hub solution enables sophisticated data operations management. It gives you the capability and flexibility to connect enterprise data and Big Data and gain a deep understanding of data and information processes across sources and systems throughout the distributed landscape. The unified solution provides visibility and control into data opportunities, integrating cloud and on-premise information and driving data agility and business value. Distributed processing power enables greater speed and efficiency.

    Accompany is now part of Cisco. Keep an eye out for relationship intelligence and insights within Cisco’s suite of collaboration products in the future.

    BidVertiser is a direct advertising network.

    Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.

    dJAX DMP Manager is a innovative technology platform that provides valuable insights about audience by collecting audience data from every interaction, organize and activate big data set.Creates rich customer profile with the granular behavioural data and bridges the right data across channels to power right time engagement by improving the customer experience and marketing performance. dJAX DMP Manager's key features are collecting the precise data from mobile and web sources. Supports integrating the 2nd and 3rd Party data with Hadoop based BI and AI delivers a scalable, manageable, cost effective data. dJAX DMP Manager provides the best solution for Advertiser, Publisher, Agencies and Data Trading. Check for more details.

    Krux cloud-based data management platform helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

    Linux on Power Systems provides an open, scalable infrastructure built to process massive amounts of data quickly, efficiently and cost-effectively to formulate real-time actionable business insight.

    The Mammoth Analytics Platform is a cloud based (SaaS) data management solution. It is a lightweight, on-demand product that provides powerful tools for users to explore, visualize and share data. The platform provides a dead-simple interface to gather, analyze and publish your data. It is a self-serve solution that removes the pressure of relying on IT personnel or learning new skills to manage the data life cycle.

    Put it Forward connects, manages and enables the control of any platform data needs.

    Stradl is a data management and optimization solution for cloud-native applications and data stored in public clouds such as AWS, Google and Microsoft Azure. The solution can reduce your monthly public cloud costs by approximately 30 percent. Stradl runs in the cloud and compresses and deduplicates customers' data and automatically tiers them based on usage and access specified by user selected criteria and policies. Stradl increases cloud application performance, dev/ops efficiency and decreases customers' cloud storage costs.

    Xaxis is a global digital media platform that programmatically connects advertisers to audiences.

    7suite is a data management stack software that offer data management, tag management, and content personalization functionalities.

    Accordant ATS is the only programmatic media system that seamlessly integrates four key components of the ad tech stack as a single solution.

    Accuen is a programmatic media buying platform.

    ADBERT is a data management platform offering cross-platform advertising solutions.

    ADEX is a DMP that provides participants in automated trading of media services with data-supported access to digital real-time marketplace.

    AdTheorent is a mobile-first Data Management Platform serving ads throughintelligent predictive audience targeting.

    Altrooz is amobile Data Management Platform that helps marketers connect their mobile content with relevant audiences.

    ANTS Programmatic AdX: Display, Video and Mobile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data.

    Arxes Data Management is a project management software that helps to manage documentation of complex process chains.

    Aspen Tech Labs offers a sophisticated web data management platform to assist on-line advertisers automate, synchronize and enhance their customer data content.