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Best Data Management Platforms (DMP)

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Data management platforms (DMPs) are central hubs that store and analyze all of a company’s customer, audience, and marketing data. DMPs help companies make best use of the massive amounts of data they collect by analyzing data from multiple sources and presenting it in easily digestible ways. DMPs are used by ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising. DMPs pull in data from multiple sources, including first-party software—such as CRM software, digital analytics software, and advertising technology like advertiser campaign management software and publisher ad management software products, and ad networks —as well as third-party data providers.

To qualify for inclusion in the DMP category, a product must:

Pull in and store data from multiple sources such as first-party websites and software, third-party data providers, and offline sources
Output data into DSPs, SSPs, and other advertising tools to inform ad buying decisions
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Best Data Management Platforms (DMP) At A Glance

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
157 Listings in Data Management Platform (DMP) Available
(208)4.3 out of 5
Optimized for quick response
3rd Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Salesforce Data 360 (formerly Data Cloud)
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Entry Level Price:$500.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

    Users
    • Salesforce Developer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 41% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Data 360 (formerly Data Cloud) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Platform Integration
    77
    Ease of Use
    53
    Easy Integration
    52
    Data Discovery
    38
    Integrations
    37
    Cons
    Learning Curve
    51
    Expensive
    42
    Difficult Learning
    35
    Complexity
    34
    Complex Setup
    32
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.4
    10.0
    Internationalization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    580,902 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86,064 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights

Users
  • Salesforce Developer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 41% Mid-Market
  • 35% Enterprise
Salesforce Data 360 (formerly Data Cloud) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Platform Integration
77
Ease of Use
53
Easy Integration
52
Data Discovery
38
Integrations
37
Cons
Learning Curve
51
Expensive
42
Difficult Learning
35
Complexity
34
Complex Setup
32
Salesforce Data 360 (formerly Data Cloud) features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.4
10.0
Internationalization
Average: 8.4
10.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
580,902 Twitter followers
LinkedIn® Page
www.linkedin.com
86,064 employees on LinkedIn®
(84)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Data Management Platform (DMP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

    Users
    No information available
    Industries
    • Publishing
    • Marketing and Advertising
    Market Segment
    • 46% Mid-Market
    • 37% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Permutive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Customer Support
    5
    Easy Integrations
    5
    Features
    5
    Integrations
    5
    Cons
    Data Accessibility
    3
    Data Inaccuracy
    3
    Expensive
    2
    Poor Customer Support
    2
    Complex Setup
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Permutive features and usability ratings that predict user satisfaction
    8.9
    Ease of Admin
    Average: 8.4
    7.7
    Internationalization
    Average: 8.4
    8.6
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Permutive
    Company Website
    Year Founded
    2016
    HQ Location
    London
    Twitter
    @permutive
    1,214 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integr

Users
No information available
Industries
  • Publishing
  • Marketing and Advertising
Market Segment
  • 46% Mid-Market
  • 37% Enterprise
Permutive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Customer Support
5
Easy Integrations
5
Features
5
Integrations
5
Cons
Data Accessibility
3
Data Inaccuracy
3
Expensive
2
Poor Customer Support
2
Complex Setup
1
Permutive features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.4
7.7
Internationalization
Average: 8.4
8.6
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Permutive
Company Website
Year Founded
2016
HQ Location
London
Twitter
@permutive
1,214 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
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(46)4.7 out of 5
1st Easiest To Use in Data Management Platform (DMP) software
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Entry Level Price:$89.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.

    Users
    No information available
    Industries
    • Financial Services
    • Investment Management
    Market Segment
    • 96% Small-Business
    • 2% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PreciseFP features and usability ratings that predict user satisfaction
    8.4
    Ease of Admin
    Average: 8.4
    7.5
    Internationalization
    Average: 8.4
    9.0
    Performance and Reliability
    Average: 8.8
    5.8
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    PreciseFP
    Year Founded
    2007
    HQ Location
    Holmdel, New Jersey
    Twitter
    @precisefp
    1,152 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.

Users
No information available
Industries
  • Financial Services
  • Investment Management
Market Segment
  • 96% Small-Business
  • 2% Mid-Market
PreciseFP features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.4
7.5
Internationalization
Average: 8.4
9.0
Performance and Reliability
Average: 8.8
5.8
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
PreciseFP
Year Founded
2007
HQ Location
Holmdel, New Jersey
Twitter
@precisefp
1,152 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
(138)4.6 out of 5
7th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for dat

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 64% Mid-Market
    • 21% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Keboola Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Features
    27
    Data Management
    26
    Integrations
    26
    Customer Support
    25
    Cons
    Learning Curve
    14
    Complexity
    13
    Steep Learning Curve
    11
    Data Management
    9
    UX Improvement
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Keboola features and usability ratings that predict user satisfaction
    8.1
    Ease of Admin
    Average: 8.4
    7.0
    Internationalization
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Keboola
    Company Website
    Year Founded
    2008
    HQ Location
    Prague
    Twitter
    @keboola
    2,017 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    113 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for dat

Users
  • Data Analyst
  • Data Engineer
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 64% Mid-Market
  • 21% Small-Business
Keboola Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Features
27
Data Management
26
Integrations
26
Customer Support
25
Cons
Learning Curve
14
Complexity
13
Steep Learning Curve
11
Data Management
9
UX Improvement
9
Keboola features and usability ratings that predict user satisfaction
8.1
Ease of Admin
Average: 8.4
7.0
Internationalization
Average: 8.4
8.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Keboola
Company Website
Year Founded
2008
HQ Location
Prague
Twitter
@keboola
2,017 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®
(28)4.0 out of 5
10th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Adobe Audience Manager
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 68% Enterprise
    • 21% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Audience Manager features and usability ratings that predict user satisfaction
    6.9
    Ease of Admin
    Average: 8.4
    8.2
    Internationalization
    Average: 8.4
    8.8
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,472 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 68% Enterprise
  • 21% Small-Business
Adobe Audience Manager features and usability ratings that predict user satisfaction
6.9
Ease of Admin
Average: 8.4
8.2
Internationalization
Average: 8.4
8.8
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,472 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Ownership
NASDAQ:ADBE
(42)4.0 out of 5
8th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Oracle Data Cloud
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 36% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Oracle Data Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Ease of Understanding
    1
    Ease of Use
    1
    User Interface
    1
    Cons
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Data Cloud features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    9.0
    Internationalization
    Average: 8.4
    9.2
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    823,599 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    198,071 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consu

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 36% Mid-Market
  • 33% Enterprise
Oracle Data Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Ease of Understanding
1
Ease of Use
1
User Interface
1
Cons
Expensive
1
Oracle Data Cloud features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
9.0
Internationalization
Average: 8.4
9.2
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
823,599 Twitter followers
LinkedIn® Page
www.linkedin.com
198,071 employees on LinkedIn®
Ownership
NYSE:ORCL
(116)4.4 out of 5
5th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 57% Mid-Market
    • 29% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lotame Spherical Platform features and usability ratings that predict user satisfaction
    8.5
    Ease of Admin
    Average: 8.4
    8.3
    Internationalization
    Average: 8.4
    8.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Lotame
    Year Founded
    2006
    HQ Location
    Columbia, MD
    Twitter
    @Lotame
    7,080 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    127 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Pr

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 57% Mid-Market
  • 29% Small-Business
Lotame Spherical Platform features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.4
8.3
Internationalization
Average: 8.4
8.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Lotame
Year Founded
2006
HQ Location
Columbia, MD
Twitter
@Lotame
7,080 Twitter followers
LinkedIn® Page
www.linkedin.com
127 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    7.3
    Ease of Admin
    Average: 8.4
    7.9
    Internationalization
    Average: 8.4
    8.5
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    247,456 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,193 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
7.3
Ease of Admin
Average: 8.4
7.9
Internationalization
Average: 8.4
8.5
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
247,456 Twitter followers
LinkedIn® Page
www.linkedin.com
4,193 employees on LinkedIn®
Ownership
NASDAQ:ROKU
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 78% Small-Business
    • 11% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Audience Center features and usability ratings that predict user satisfaction
    8.3
    Ease of Admin
    Average: 8.4
    8.5
    Internationalization
    Average: 8.4
    8.9
    Performance and Reliability
    Average: 8.8
    3.3
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,701,494 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

Users
No information available
Industries
No information available
Market Segment
  • 78% Small-Business
  • 11% Mid-Market
Google Audience Center features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.4
8.5
Internationalization
Average: 8.4
8.9
Performance and Reliability
Average: 8.8
3.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,701,494 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(147)4.5 out of 5
Optimized for quick response
6th Easiest To Use in Data Management Platform (DMP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    19
    Helpful
    16
    Campaigns
    13
    Team Helpfulness
    13
    Cons
    Campaign Management
    6
    Lack of Clarity
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Reporting Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.4
    6.9
    Internationalization
    Average: 8.4
    7.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,807 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    656 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
19
Helpful
16
Campaigns
13
Team Helpfulness
13
Cons
Campaign Management
6
Lack of Clarity
6
Learning Curve
5
Poor Customer Support
5
Reporting Limitations
5
Simpli.fi features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.4
6.9
Internationalization
Average: 8.4
7.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,807 Twitter followers
LinkedIn® Page
www.linkedin.com
656 employees on LinkedIn®
(16)4.2 out of 5
9th Easiest To Use in Data Management Platform (DMP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brand

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 44% Mid-Market
    • 31% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Signal features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.4
    10.0
    Internationalization
    Average: 8.4
    10.0
    Performance and Reliability
    Average: 8.8
    8.3
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Chicago, Illinois
    Twitter
    @TransUnion
    32,095 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    16,717 employees on LinkedIn®
    Ownership
    NYSE:TRU
    Total Revenue (USD mm)
    $2,656
Product Description
How are these determined?Information
This description is provided by the seller.

Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brand

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 44% Mid-Market
  • 31% Enterprise
Signal features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.4
10.0
Internationalization
Average: 8.4
10.0
Performance and Reliability
Average: 8.8
8.3
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
HQ Location
Chicago, Illinois
Twitter
@TransUnion
32,095 Twitter followers
LinkedIn® Page
www.linkedin.com
16,717 employees on LinkedIn®
Ownership
NYSE:TRU
Total Revenue (USD mm)
$2,656
(19)3.9 out of 5
12th Easiest To Use in Data Management Platform (DMP) software
View top Consulting Services for Oracle BlueKai Data Management Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 53% Enterprise
    • 42% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle BlueKai Data Management Platform features and usability ratings that predict user satisfaction
    7.4
    Ease of Admin
    Average: 8.4
    8.2
    Internationalization
    Average: 8.4
    7.1
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    823,599 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    198,071 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 53% Enterprise
  • 42% Mid-Market
Oracle BlueKai Data Management Platform features and usability ratings that predict user satisfaction
7.4
Ease of Admin
Average: 8.4
8.2
Internationalization
Average: 8.4
7.1
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
823,599 Twitter followers
LinkedIn® Page
www.linkedin.com
198,071 employees on LinkedIn®
Ownership
NYSE:ORCL
(59)3.6 out of 5
14th Easiest To Use in Data Management Platform (DMP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applica

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 42% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Nielsen Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Helpful
    4
    Analytics
    2
    Data Management
    2
    Market Segmentation
    2
    Cons
    Expensive
    2
    Learning Curve
    2
    Complexity
    1
    Expensive Pricing
    1
    High Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
    6.5
    Ease of Admin
    Average: 8.4
    6.7
    Internationalization
    Average: 8.4
    5.7
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,074 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applica

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 42% Enterprise
  • 31% Small-Business
Nielsen Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Helpful
4
Analytics
2
Data Management
2
Market Segmentation
2
Cons
Expensive
2
Learning Curve
2
Complexity
1
Expensive Pricing
1
High Complexity
1
Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
6.5
Ease of Admin
Average: 8.4
6.7
Internationalization
Average: 8.4
5.7
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,126 Twitter followers
LinkedIn® Page
www.linkedin.com
29,074 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use

    Users
    No information available
    Industries
    • Real Estate
    • Information Technology and Services
    Market Segment
    • 54% Small-Business
    • 46% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Versium REACH Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Accuracy
    3
    Accurate Data
    3
    Data Accuracy
    2
    Efficiency
    2
    Cons
    Inaccurate Data
    1
    Insufficient Contact Information
    1
    Insufficient Information
    1
    Number Issues
    1
    Slow Loading
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Versium REACH features and usability ratings that predict user satisfaction
    9.6
    Ease of Admin
    Average: 8.4
    10.0
    Internationalization
    Average: 8.4
    9.8
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Versium
    Year Founded
    2012
    HQ Location
    Redmond, WA
    Twitter
    @versiumsocial
    739 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use

Users
No information available
Industries
  • Real Estate
  • Information Technology and Services
Market Segment
  • 54% Small-Business
  • 46% Mid-Market
Versium REACH Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Accuracy
3
Accurate Data
3
Data Accuracy
2
Efficiency
2
Cons
Inaccurate Data
1
Insufficient Contact Information
1
Insufficient Information
1
Number Issues
1
Slow Loading
1
Versium REACH features and usability ratings that predict user satisfaction
9.6
Ease of Admin
Average: 8.4
10.0
Internationalization
Average: 8.4
9.8
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Versium
Year Founded
2012
HQ Location
Redmond, WA
Twitter
@versiumsocial
739 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
(126)3.9 out of 5
Optimized for quick response
11th Easiest To Use in Data Management Platform (DMP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 51% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising Management
    1
    Budget Management
    1
    Campaign Management
    1
    Campaigns
    1
    Cons
    Complexity
    1
    Complex Setup
    1
    Complex User Interface
    1
    Dashboard Issues
    1
    Difficult Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    7.7
    Ease of Admin
    Average: 8.4
    8.0
    Internationalization
    Average: 8.4
    8.0
    Performance and Reliability
    Average: 8.8
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    323 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 51% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising Management
1
Budget Management
1
Campaign Management
1
Campaigns
1
Cons
Complexity
1
Complex Setup
1
Complex User Interface
1
Dashboard Issues
1
Difficult Navigation
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
7.7
Ease of Admin
Average: 8.4
8.0
Internationalization
Average: 8.4
8.0
Performance and Reliability
Average: 8.8
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
323 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®