Best Customer Journey Mapping Tools - Page 3
Customer journey mapping tools help companies understand a customer’s full experience using dynamic visualizations. Customer journey mapping is the process of creating a visual map of all the touchpoints throughout a customer’s journey, including customer’s expectations, objectives, and interactions. This representation is mapped out from the beginning of a customer’s experience with your brand (i.e., initial discovery) to purchase and retention. While often confused with customer journey analytics software, both types of software are complementary but different. Customer journey analytics software monitors, tracks, and analyzes lead and/or customer behavior across a multitude of channels over time and helps eliminate data silos by combining previously segmented data.
Marketers use customer journey mapping software to improve and enhance the full customer experience by creating a visualization of every customer touchpoint, including email, ads, social media, online reviews, and many others. Marketers can also use customer journey maps to help break down organizational silos by fostering a customer-focused mentality throughout their business. These customer journey maps can be distributed with an entire company to showcase a customer’s journey with their brand, which can help product, sales, customer service, and more. Additionally, this type of software helps marketers visualize and target multiple personas and often integrates with existing cross-channel marketing data sources to create a comprehensive view of customer journeys, including but not limited to social media management software, email marketing software , and marketing automation software.
To qualify for inclusion in the Customer Journey Mapping category, a product must:
Best Customer Journey Mapping Tools At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Spotler Activate is a dynamic Customer Data Platform (CDP) designed to empower businesses to create hyper-personalised customer journeys and high-impact campaigns across multiple channels. By seamless
- Retail
- 53% Small-Business
- 40% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo
- 45% Enterprise
- 31% Mid-Market
296 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales
- Customer Success Manager
- CSM
- Computer Software
- Information Technology and Services
- 57% Mid-Market
- 22% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Des
- 63% Small-Business
- 31% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too
- Marketing Manager
- CEO
- Marketing and Advertising
- Computer Software
- 70% Small-Business
- 27% Mid-Market
184 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps busines
- Customer Success Manager
- Senior Customer Success Manager
- Computer Software
- Information Technology and Services
- 75% Mid-Market
- 13% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern
- Marketing and Advertising
- 54% Small-Business
- 35% Mid-Market
212 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points tha
- 53% Mid-Market
- 33% Small-Business
870 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
𝗖𝘂𝘀𝘁𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 #𝟭 𝘄𝗮𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. The intuitive interface with the mapping smartness and flexible layout, let you create your customer journey maps in no ti
- 55% Enterprise
- 27% Mid-Market
144 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Autonom8 was founded in 2017 with a vision to enable Autonomous Enterprises™. It offers a low-code intelligent automation platform to roll out automated, intelligent workflows and customer journeys ra
- Financial Services
- 40% Enterprise
- 40% Mid-Market
324 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personal
- Computer Software
- Computer & Network Security
- 51% Mid-Market
- 27% Enterprise
1,265 Twitter followers
- Overview
- User Satisfaction
- Seller Details
UX is a Digital Experience Analytics platform that turns user behavior into digital growth. We don’t just show you what users do – we show you why they do it. CUX combines numbers with behavioral c
- Computer Software
- Marketing and Advertising
- 70% Small-Business
- 30% Mid-Market
78 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need
- Information Technology and Services
- Computer Software
- 49% Small-Business
- 29% Mid-Market
45,099 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Merren is now an AI-Led Customer Research Platform that brings speed, scale, and depth to customer insights. At its core is Maya, our AI interviewer runs in-depth conversations that feel human over ch
- Computer Software
- Media Production
- 64% Small-Business
- 36% Mid-Market
5 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Netmera is an all-in-one AI powered Customer Engagement & Growth Platform. We unify customer data across all touchpoints into a single platform—empowering businesses to turn insights into acti
- Financial Services
- Telecommunications
- 40% Small-Business
- 29% Enterprise
2,816 Twitter followers
