# Best Customer Journey Mapping Tools - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Customer journey mapping software helps companies understand the full customer experience by creating dynamic visualizations of every touchpoint, from initial discovery through purchase and retention, enabling marketers to improve the customer experience, break down organizational silos, and align teams around a customer-focused strategy. ### Core Capabilities of Customer Journey Mapping Software To qualify for inclusion in the Customer Journey Mapping category, a product must: - Create dynamic visualizations of a customer's journey at each touchpoint across multiple channels - Provide customer journey mapping templates depending on a company's objectives - Allow collaboration features across teams, departments, or stakeholders to keep maps up to date ### Common Use Cases for Customer Journey Mapping Software Marketing, CX, and product teams use journey mapping software to align the organization around the customer perspective. Common use cases include: - Mapping end-to-end customer journeys across touchpoints such as email, ads, social media, and online reviews - Visualizing multiple customer personas to identify experience gaps and improvement opportunities - Distributing journey maps company-wide to align product, sales, and customer service around a shared customer view ### How Customer Journey Mapping Software Differs from Other Tools Customer journey mapping is often confused with [customer journey analytics software](https://www.g2.com/categories/customer-journey-analytics), but the two are complementary and distinct. Journey analytics software monitors and analyzes real-time behavioral data across channels to eliminate data silos, while journey mapping software focuses on creating structured, visual representations of the customer experience to inform strategy. Many journey mapping tools integrate with [social media management software](https://www.g2.com/categories/social-media-mgmt), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to incorporate cross-channel data into maps. ### Insights from G2 on Customer Journey Mapping Software Based on category trends on G2, collaborative mapping features and pre-built journey templates stand out as the most valued capabilities. Improved cross-functional alignment and clearer visibility into customer pain points stand out as primary outcomes of adoption. ## Top Customer Journey Mapping Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Miro](https://www.g2.com/products/miro/reviews) | 4.6/5.0 (13,132 reviews) | Cross-functional journey mapping with real-time co-creation | "[A Creative, Fast Digital Storyboarding Platform with Convenient Drag-and-Drop](https://www.g2.com/survey_responses/miro-review-13095817)" | | 2 | [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews) | 4.5/5.0 (8,685 reviews) | Cross-functional customer journey mapping and visualization | "[As a Business Analyst, I believe that Lucidcharts is a game changer.](https://www.g2.com/survey_responses/lucid-visual-collaboration-suite-review-13060586)" | | 3 | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5.0 (4,385 reviews) | Salesforce-native multi-channel customer journey automation | "[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)" | | 4 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | Behavioral segmentation with omnichannel lifecycle journeys | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 5 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session-replay with funnel-level abandonment diagnosis | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 6 | [Contentsquare](https://www.g2.com/products/contentsquare/reviews) | 4.6/5.0 (630 reviews) | Visual customer journey friction quantification | "[Deep Website Insights with an Intuitive Interface](https://www.g2.com/survey_responses/contentsquare-review-13066116)" | | 7 | [Quadient Inspire](https://www.g2.com/products/quadient-inspire/reviews) | 4.8/5.0 (120 reviews) | Omni-channel CCM with journey-mapped personalization | "[Seamless One-Ecosystem Template Reuse with Powerful Scripting in Quadient Inspire](https://www.g2.com/survey_responses/quadient-inspire-review-12985774)" | | 8 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Behavior-triggered cross-channel journey orchestration | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 9 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,835 reviews) | End-to-end lead journey with pipeline automation | "[A Cost-Effective, Turnkey CRM Solution](https://www.g2.com/survey_responses/zoho-crm-review-13048297)" | | 10 | [ChurnZero](https://www.g2.com/products/churnzero/reviews) | 4.7/5.0 (1,591 reviews) | Automated customer journey orchestration with churn-signal triggers | "[Great tool to support our growing CS team](https://www.g2.com/survey_responses/churnzero-review-12781849)" | ## G2 Grid® for Customer Journey Mapping Tools ![G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-journey-mapping/grids.png?focus%5B%5D=42445&focus%5B%5D=2887&focus%5B%5D=340&focus%5B%5D=16131&focus%5B%5D=23848&focus%5B%5D=51062&focus%5B%5D=28305&focus%5B%5D=56231) Highlighted products: Miro, Lucid Visual Collaboration Suite, Agentforce Marketing (formerly Salesforce Marketing Cloud), CleverTap, Glassbox, Quadient Inspire, Contentsquare, and MoEngage. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=clevertap&focus%5B%5D=glassbox&focus%5B%5D=quadient-inspire&focus%5B%5D=contentsquare&focus%5B%5D=moengage) ## How Many Customer Journey Mapping Tools Products Does G2 Track? **Total Products under this Category:** 101 ### Category Stats (Jul 2026) - **Average Rating**: 4.53/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Pushwoosh (+0.62%) - Among all products in this category, Pushwoosh recorded the largest rating increase compared to last month *Last updated: July 15, 2026* ## How Does G2 Rank Customer Journey Mapping Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 45,100+ Authentic Reviews - 101+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Customer Journey Mapping Tools Is Best for Your Use Case? - **Leader:** [Miro](https://www.g2.com/products/miro/reviews) - **Highest Performer:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Top Trending:** [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - **Best Free Software:** [Miro](https://www.g2.com/products/miro/reviews) --- **Sponsored** ### SpotDraft SpotDraft is an AI-powered contract lifecycle management (CLM) software platform that enables legal, sales, finance, HR, and procurement teams to create, review, negotiate, sign, store, and track contracts within a single system. It is designed for mid-market and growing organizations that need structured contracting processes without the configuration depth or implementation timelines of enterprise CLM systems. SpotDraft is used by more than 450 companies. The platform covers the full contract lifecycle: legal intake and request routing, template-based drafting, AI-assisted review, negotiation and collaboration, approval workflows, e-signature, a centralized repository, and reporting on contract status, turnaround time, and obligations. AI is embedded across these stages rather than offered as a separate tool - the VerifAI capability reviews and compares contracts inside Microsoft Word, and the Sidebar feature uses AI agents to monitor regulatory change. Common use cases include standardizing how contract requests reach the legal team, reducing review and turnaround time, generating high-volume contracts from templates, maintaining visibility into renewals and obligations, and centralizing agreements for audit and compliance. Key features and capabilities include: - Legal intake and workflow automation that routes contract requests to the appropriate owner and automates approvals, reminders, and signatures. - VerifAI contract review, which identifies clause-level risk, compares versions, and summarizes changes between drafts, operating directly within Microsoft Word. - Contract generation, editing, and negotiation using templates, playbooks, and a collaborative editor across Word, Slack, and SpotDraft. - eSignatures, repository, and analytics, including native e-signatures compliant with ESIGN and eIDAS, Aadhaar-verified signatures, a searchable single source of truth, and dashboards for contract analytics. - Integrations with CRMs, HRMS, and storage tools including Salesforce, HubSpot, Slack, Gmail, Outlook, Microsoft Word, Google Drive, and SharePoint, plus Zapier. SpotDraft is offered through subscription-based pricing with tiers based on features, users, and usage, and includes dedicated onboarding and 24/7 support. The platform holds ISO/IEC 27001 certification and SOC 2 (Type 1 and Type 2) compliance, supports GDPR and HIPAA requirements. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2108&secure%5Bchosen_at%5D=2026-07-16T09%3A08%3A02Z&secure%5Bdisplayable_resource_id%5D=4&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=134022&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=134022&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%3Fpage%3D3&secure%5Btoken%5D=70e7f29b849a2f2ff4c2c6fd5d530394f542d97177d1ff807b254f6fa31b7b8e&secure%5Burl%5D=https%3A%2F%2Fwww.spotdraft.com%2Falp%2Fwhy-choose-spotdraft%3Futm_source%3DG2%26utm_medium%3Dads%26utm_campaign%3Dwebsite&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Customer Journey Mapping Tools Products in 2026? ### 1. [Webfusion](https://www.g2.com/products/webfusion/reviews) Webfusion is a software product which helps organisations capture and integrate their online digital data with offline sources to understand the complete customer journey a person would go through prior to purchase of a product. It can help identify who that individual is, where other digital reporting systems can only provide an overall trended view of a population. This in turn helps to understand what channels in the marketing mix attribute the most in terms of sales, to then determine the holistic picture of where a company should be spending their marketing budget across the multiple channels. The product can also give consolidated views of disparate reports, tie into research results and improve offline data for more targeted marketing activity. WebFusion can be accessed via SQL, most standard reporting software (for example Tableau, Power Bi or Google Data Studio) as well as most campaign management software. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Webfusion?** - **Seller:** [Fusion Analytics](https://www.g2.com/sellers/fusion-analytics) - **Year Founded:** 2016 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/15227836/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Webfusion? **"[The best web hosting group](https://www.g2.com/survey_responses/webfusion-review-8192288)"** **Rating:** 5.0/5.0 stars *— Kushal R.* [Read full review](https://www.g2.com/survey_responses/webfusion-review-8192288) --- ## What Is Customer Journey Mapping Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to Customer Journey Mapping Tools? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) --- ## What Are the Most Common Questions About Customer Journey Mapping Tools? *AI-generated · Last updated: June 3, 2026* ### Best journey mapping tools for service design teams Based on G2 reviews, these products are commonly used for service design collaboration and journey mapping. - [Miro](https://www.g2.com/products/miro) — collaborative workshops and journey mapping. - [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite) — process documentation and user flow mapping. - [CleverTap](https://www.g2.com/products/clevertap) — lifecycle journeys and behavioral segmentation. - [Contentsquare](https://www.g2.com/products/contentsquare) — friction analysis and journey optimization. ### Which is the best customer journey mapping tool for marketers Based on G2 reviews, marketers often shortlist these tools for campaign planning, journey visibility, and audience analysis. - [CleverTap](https://www.g2.com/products/clevertap) — multichannel campaigns and lifecycle automation. - [WebEngage](https://www.g2.com/products/webengage) — retention journeys and behavioral targeting. - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform) — omnichannel messaging and personalization. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud) — journey automation and audience personalization. ### Which customer journey mapping software integrates with CRM Based on G2 reviews, these tools are frequently used when CRM connectivity is important to the workflow. - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud) — Salesforce CRM connected journey orchestration. - [CleverTap](https://www.g2.com/products/clevertap) — CRM workflows with multichannel engagement. - [Zoho CRM](https://www.g2.com/products/zoho-crm) — centralized records and lifecycle workflows. - [ChurnZero](https://www.g2.com/products/churnzero) — account health and CRM-linked automation. ### What should buyers look for in customer journey mapping tools According to verified users, buyers tend to focus on a few recurring themes: clear visual mapping, easy collaboration, reusable templates, and a shared workspace that keeps research, ideas, and process details in one place. Reviews also point to the importance of integrations, especially when teams need journey work to connect with CRM, ticketing, or project systems. For marketing and analytics-focused use cases, users value segmentation, event tracking, funnels, and automation that support follow-up actions. Many reviewers also call out practical concerns like performance on large boards, ease of onboarding for new contributors, and how quickly teams can move from brainstorming to an agreed next step. ### How do teams use customer journey mapping for onboarding According to verified users, onboarding is one of the clearest workflow use cases in this category. Teams use journey mapping to visualize each stage a customer goes through, from first touch to setup, training, adoption, and early success milestones. Reviews describe teams using maps to spot drop-off points, clarify handoffs between departments, and keep onboarding tasks, notes, and customer context in one visible place. In more operational tools, users also mention automating reminders, segmenting customers by stage, and triggering targeted outreach when someone stalls or needs help. The common benefit is better alignment across teams and a more consistent onboarding experience.