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Best Attribution Software - Page 3

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. Companies use this software to assign a value to any factor that may contribute to a sale's success based on its influence on the customer or prospect during the interactions with the company.

The best attribution software solutions are usually a software hub that collects data from other marketing and software tools. It commonly integrates with tools used by sales, marketing, or public relations departments, like CRM software, marketing automation software, email marketing software, email tracking software, and sales analytics software.

Solutions in this category are differentiated based on the type of platform performing said attribution. Certain all-in-one platforms have attribution capabilities in addition to marketing features, like the CRM software mentioned above, which has marketing automation features. Alternatively, there are standalone products that exclusively offer attribution tools and offer limited or no other functionality.

To qualify for inclusion in the Attribution category, a product must:

Track multiple marketing and communication channels, like TV, social media, phone, email, and digital advertising channels, to capture data on the interactions between the company and its prospects or customers
Use multiple attribution models like single-touch attribution, when all attribution is assigned to only one event, fractional attribution that includes multiple events in the attribution, with equal or different weights, or algorithmic attribution, which uses data science for advanced attribution criteria and models
Provide dashboards and visualizations based on relevant historical data and user-defined key performance indicators (KPI) for users to understand which activities performed better and why
Integrate with software solutions used by sales, marketing, or public relations departments
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
119 Listings in Attribution Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 53% Small-Business
    • 47% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Billy Grace Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    8
    Attribution Accuracy
    7
    Automation
    6
    Analytics
    4
    Attribution Tracking
    4
    Cons
    Expensive
    2
    Lack of Information
    2
    Missing Features
    2
    Poor Documentation
    2
    Ads Integration
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Billy Grace features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.4
    9.0
    Integrations
    Average: 8.6
    9.7
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2021
    HQ Location
    Amsterdam, Noord-Holland
    LinkedIn® Page
    www.linkedin.com
    40 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 53% Small-Business
  • 47% Mid-Market
Billy Grace Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
8
Attribution Accuracy
7
Automation
6
Analytics
4
Attribution Tracking
4
Cons
Expensive
2
Lack of Information
2
Missing Features
2
Poor Documentation
2
Ads Integration
1
Billy Grace features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
9.0
Integrations
Average: 8.6
9.7
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2021
HQ Location
Amsterdam, Noord-Holland
LinkedIn® Page
www.linkedin.com
40 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, an

    Users
    No information available
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 55% Mid-Market
    • 43% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Rockerbox features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @doubleverify
    6,096 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,307 employees on LinkedIn®
    Ownership
    NYSE: DV
Product Description
How are these determined?Information
This description is provided by the seller.

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, an

Users
No information available
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 55% Mid-Market
  • 43% Small-Business
Rockerbox features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2008
HQ Location
New York, US
Twitter
@doubleverify
6,096 Twitter followers
LinkedIn® Page
www.linkedin.com
1,307 employees on LinkedIn®
Ownership
NYSE: DV

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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Openprise Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Booking Efficiency
    1
    Data Management
    1
    Data Quality
    1
    Flexibility
    1
    Lead Generation
    1
    Cons
    Poor Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Openprise features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.4
    9.6
    Integrations
    Average: 8.6
    10.0
    Marketing Channels
    Average: 9.0
    10.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Openprise
    Year Founded
    2014
    HQ Location
    San Mateo, CA
    Twitter
    @OpenpriseTech
    3,617 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    132 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Enterprise
  • 34% Mid-Market
Openprise Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Booking Efficiency
1
Data Management
1
Data Quality
1
Flexibility
1
Lead Generation
1
Cons
Poor Navigation
1
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.4
9.6
Integrations
Average: 8.6
10.0
Marketing Channels
Average: 9.0
10.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,617 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
(51)4.5 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates

    Users
    No information available
    Industries
    • Computer Software
    • Consumer Goods
    Market Segment
    • 59% Small-Business
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Attribution Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Tracking
    4
    Attribution Accuracy
    3
    Customer Support
    3
    Ease of Use
    3
    Easy Setup
    3
    Cons
    Attribution Issues
    1
    Complexity
    1
    Data Export
    1
    Inadequate Tracking
    1
    Integration Difficulty
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Attribution features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Integrations
    Average: 8.6
    9.2
    Marketing Channels
    Average: 9.0
    9.3
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, CA
    Twitter
    @attributionapp
    452 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    10 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates

Users
No information available
Industries
  • Computer Software
  • Consumer Goods
Market Segment
  • 59% Small-Business
  • 39% Mid-Market
Attribution Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Tracking
4
Attribution Accuracy
3
Customer Support
3
Ease of Use
3
Easy Setup
3
Cons
Attribution Issues
1
Complexity
1
Data Export
1
Inadequate Tracking
1
Integration Difficulty
1
Attribution features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.6
Integrations
Average: 8.6
9.2
Marketing Channels
Average: 9.0
9.3
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@attributionapp
452 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®
(478)4.5 out of 5
View top Consulting Services for Triple Whale
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 88% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Triple Whale Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    8
    Ease of Use
    6
    Attribution Tracking
    5
    Customer Support
    5
    Features Variety
    4
    Cons
    Data Inaccuracy
    4
    Slow Loading
    3
    Data Management
    2
    Data Management Issues
    2
    Expensive
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Triple Whale features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.4
    8.8
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    8.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2021
    HQ Location
    Columbus, US
    Twitter
    @triplewhale
    18,787 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    231 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, pro

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 88% Small-Business
  • 13% Mid-Market
Triple Whale Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
8
Ease of Use
6
Attribution Tracking
5
Customer Support
5
Features Variety
4
Cons
Data Inaccuracy
4
Slow Loading
3
Data Management
2
Data Management Issues
2
Expensive
2
Triple Whale features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.4
8.8
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
Seller Details
Company Website
Year Founded
2021
HQ Location
Columbus, US
Twitter
@triplewhale
18,787 Twitter followers
LinkedIn® Page
www.linkedin.com
231 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 93% Mid-Market
    • 7% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • InfiniGrow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    19
    Attribution Accuracy
    14
    Helpful
    12
    Reporting
    12
    Ease of Use
    11
    Cons
    Learning Curve
    10
    Learning Difficulty
    4
    Difficult Customization
    3
    Education Required
    3
    Filtering Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • InfiniGrow features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.4
    9.1
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    9.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2017
    HQ Location
    Tel Aviv, Israel
    Twitter
    @InfiniGrow
    155 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 93% Mid-Market
  • 7% Small-Business
InfiniGrow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
19
Attribution Accuracy
14
Helpful
12
Reporting
12
Ease of Use
11
Cons
Learning Curve
10
Learning Difficulty
4
Difficult Customization
3
Education Required
3
Filtering Issues
3
InfiniGrow features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.4
9.1
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
9.1
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2017
HQ Location
Tel Aviv, Israel
Twitter
@InfiniGrow
155 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketin

    Users
    No information available
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 49% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fospha Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    7
    Ease of Use
    5
    Analytics
    4
    Attribution Accuracy
    3
    User Interface
    3
    Cons
    Filtering Issues
    2
    Lack of Information
    2
    Limited Reporting
    2
    Missing Features
    2
    Product Limitations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fospha features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.4
    8.0
    Integrations
    Average: 8.6
    8.8
    Marketing Channels
    Average: 9.0
    8.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fospha
    Year Founded
    2017
    HQ Location
    Hammersmith, London
    Twitter
    @wearefospha
    643 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    146 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fospha is on a mission to build the world’s most complete full-funnel measurement platform. Filling the gap left by the status quo in marketing measurement. Our team of data scientists and marketin

Users
No information available
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 49% Mid-Market
  • 39% Small-Business
Fospha Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
7
Ease of Use
5
Analytics
4
Attribution Accuracy
3
User Interface
3
Cons
Filtering Issues
2
Lack of Information
2
Limited Reporting
2
Missing Features
2
Product Limitations
2
Fospha features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.4
8.0
Integrations
Average: 8.6
8.8
Marketing Channels
Average: 9.0
8.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Fospha
Year Founded
2017
HQ Location
Hammersmith, London
Twitter
@wearefospha
643 Twitter followers
LinkedIn® Page
www.linkedin.com
146 employees on LinkedIn®
(29)4.6 out of 5
12th Easiest To Use in Attribution software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data so

    Users
    No information available
    Industries
    • Financial Services
    • Gambling & Casinos
    Market Segment
    • 66% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Solitics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    5
    Data Segmentation
    3
    Ease of Use
    3
    Integrations
    3
    Journey Creation
    3
    Cons
    Learning Curve
    4
    User Interface
    2
    Bugs
    1
    Complex Reporting
    1
    High Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Solitics features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.4
    9.3
    Integrations
    Average: 8.6
    8.0
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Solitics
    Company Website
    Year Founded
    2013
    HQ Location
    Tel Aviv
    Twitter
    @solitics
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    38 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data so

Users
No information available
Industries
  • Financial Services
  • Gambling & Casinos
Market Segment
  • 66% Mid-Market
  • 31% Small-Business
Solitics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
5
Data Segmentation
3
Ease of Use
3
Integrations
3
Journey Creation
3
Cons
Learning Curve
4
User Interface
2
Bugs
1
Complex Reporting
1
High Complexity
1
Solitics features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
9.3
Integrations
Average: 8.6
8.0
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Solitics
Company Website
Year Founded
2013
HQ Location
Tel Aviv
Twitter
@solitics
1 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 42% Small-Business
    • 33% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LeadsRx features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.4
    8.2
    Integrations
    Average: 8.6
    7.9
    Marketing Channels
    Average: 9.0
    8.5
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Unbounce
    Year Founded
    2009
    HQ Location
    Vancouver
    Twitter
    @unbounce
    73,078 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    144 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LeadsRx is a SaaS platform that helps brands and agencies understand the performance of marketing budgets and marketing campaigns. The system is uniquely differentiated by the LeadsRx Universal Conver

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 42% Small-Business
  • 33% Enterprise
LeadsRx features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.2
Integrations
Average: 8.6
7.9
Marketing Channels
Average: 9.0
8.5
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Unbounce
Year Founded
2009
HQ Location
Vancouver
Twitter
@unbounce
73,078 Twitter followers
LinkedIn® Page
www.linkedin.com
144 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel,

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 43% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ruler Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Attribution Accuracy
    1
    Call Tracking
    1
    Customer Support
    1
    Features
    1
    Insights
    1
    Cons
    Complexity
    1
    Complex Setup
    1
    Data Management Issues
    1
    Difficult Setup
    1
    High Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ruler Analytics features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.4
    7.7
    Integrations
    Average: 8.6
    8.7
    Marketing Channels
    Average: 9.0
    9.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    Liverpool, England
    Twitter
    @RulerAnalytics
    9,283 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel,

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 43% Small-Business
Ruler Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Attribution Accuracy
1
Call Tracking
1
Customer Support
1
Features
1
Insights
1
Cons
Complexity
1
Complex Setup
1
Data Management Issues
1
Difficult Setup
1
High Complexity
1
Ruler Analytics features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
7.7
Integrations
Average: 8.6
8.7
Marketing Channels
Average: 9.0
9.0
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2016
HQ Location
Liverpool, England
Twitter
@RulerAnalytics
9,283 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 42% Enterprise
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Nielsen Marketing Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Helpful
    4
    Analytics
    2
    Data Management
    2
    Market Segmentation
    2
    Cons
    Expensive
    2
    Learning Curve
    2
    Complexity
    1
    Expensive Pricing
    1
    High Complexity
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
    7.3
    Has the product been a good partner in doing business?
    Average: 9.4
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Nielsen
    HQ Location
    New York, NY
    Twitter
    @Nielsen
    183,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,074 employees on LinkedIn®
    Ownership
    NYSE:NLSN
    Total Revenue (USD mm)
    $6,290
Product Description
How are these determined?Information
This description is provided by the seller.

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 42% Enterprise
  • 31% Small-Business
Nielsen Marketing Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Helpful
4
Analytics
2
Data Management
2
Market Segmentation
2
Cons
Expensive
2
Learning Curve
2
Complexity
1
Expensive Pricing
1
High Complexity
1
Nielsen Marketing Cloud features and usability ratings that predict user satisfaction
7.3
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
183,242 Twitter followers
LinkedIn® Page
www.linkedin.com
29,074 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Re

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 58% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SegmentStream Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Helpful
    4
    Attribution Accuracy
    3
    Customer Support
    3
    Ease of Use
    3
    Easy Implementation
    3
    Cons
    Slow Loading
    2
    Connection Issues
    1
    Learning Curve
    1
    Slow Performance
    1
    Time-Consuming
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SegmentStream features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.4
    9.6
    Integrations
    Average: 8.6
    10.0
    Marketing Channels
    Average: 9.0
    8.7
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2018
    HQ Location
    London, England
    Twitter
    @SegmentStream
    504 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Re

Users
No information available
Industries
No information available
Market Segment
  • 58% Mid-Market
  • 27% Enterprise
SegmentStream Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Helpful
4
Attribution Accuracy
3
Customer Support
3
Ease of Use
3
Easy Implementation
3
Cons
Slow Loading
2
Connection Issues
1
Learning Curve
1
Slow Performance
1
Time-Consuming
1
SegmentStream features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.4
9.6
Integrations
Average: 8.6
10.0
Marketing Channels
Average: 9.0
8.7
Single-Touch Attribution
Average: 8.8
Seller Details
Year Founded
2018
HQ Location
London, England
Twitter
@SegmentStream
504 Twitter followers
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®
Entry Level Price:$899.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. TUNE is the pla

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 59% Small-Business
    • 33% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TUNE features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Integrations
    Average: 8.6
    8.9
    Marketing Channels
    Average: 9.0
    8.6
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tune
    Year Founded
    2009
    HQ Location
    Seattle, WA
    Twitter
    @tune
    13,041 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    116 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. TUNE is the pla

Users
No information available
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 59% Small-Business
  • 33% Mid-Market
TUNE features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.4
8.3
Integrations
Average: 8.6
8.9
Marketing Channels
Average: 9.0
8.6
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Tune
Year Founded
2009
HQ Location
Seattle, WA
Twitter
@tune
13,041 Twitter followers
LinkedIn® Page
www.linkedin.com
116 employees on LinkedIn®
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Madgicx is a super app for Meta ads that helps businesses run Meta ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Apparel & Fashion
    Market Segment
    • 80% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Madgicx Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Efficiency
    16
    Ad Management
    14
    Automation
    14
    Data Management
    12
    Cons
    Learning Curve
    12
    Steep Learning Curve
    10
    Expensive
    9
    Learning Difficulty
    8
    Complexity
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Madgicx features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.4
    7.7
    Integrations
    Average: 8.6
    7.7
    Marketing Channels
    Average: 9.0
    7.0
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Madgicx
    Company Website
    Year Founded
    2018
    HQ Location
    Tel Aviv, Tel Aviv District
    Twitter
    @madgicx
    1,914 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    51 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Madgicx is a super app for Meta ads that helps businesses run Meta ads using predictive AI, scale creative production with generative AI, and maximize ad ROI.

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Apparel & Fashion
Market Segment
  • 80% Small-Business
  • 13% Mid-Market
Madgicx Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Efficiency
16
Ad Management
14
Automation
14
Data Management
12
Cons
Learning Curve
12
Steep Learning Curve
10
Expensive
9
Learning Difficulty
8
Complexity
6
Madgicx features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
7.7
Integrations
Average: 8.6
7.7
Marketing Channels
Average: 9.0
7.0
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Madgicx
Company Website
Year Founded
2018
HQ Location
Tel Aviv, Tel Aviv District
Twitter
@madgicx
1,914 Twitter followers
LinkedIn® Page
www.linkedin.com
51 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance res

    Users
    No information available
    Industries
    • Apparel & Fashion
    Market Segment
    • 55% Mid-Market
    • 27% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Measured Media Mix Modeling & Incrementality features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.4
    9.4
    Integrations
    Average: 8.6
    9.4
    Marketing Channels
    Average: 9.0
    6.1
    Single-Touch Attribution
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Measured
    Year Founded
    2017
    HQ Location
    Austin, Texas
    Twitter
    @MeasuredInc
    257 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance res

Users
No information available
Industries
  • Apparel & Fashion
Market Segment
  • 55% Mid-Market
  • 27% Enterprise
Measured Media Mix Modeling & Incrementality features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.4
9.4
Integrations
Average: 8.6
9.4
Marketing Channels
Average: 9.0
6.1
Single-Touch Attribution
Average: 8.8
Seller Details
Seller
Measured
Year Founded
2017
HQ Location
Austin, Texas
Twitter
@MeasuredInc
257 Twitter followers
LinkedIn® Page
www.linkedin.com
136 employees on LinkedIn®