What I like about Ruler is its ability to track the entire customer journey. Review collected by and hosted on G2.com.

Some minor mapping issues, initial setup can be complex Review collected by and hosted on G2.com.

Ruler Analytics has allowed us to make more informed decisions about our marketing strategy. It tracks Form fills, Phone Calls (Online & Offline) and even Web Chat conversations! We now know which Paid campaigns/ keywords are bringing the most revenue (vs spend) and we can now use data-driven decisions when managing our PPC budget(s). Review collected by and hosted on G2.com.

Only a small point but the setup and integration with Salesforce could be simpler if there was a managed package to install. However, I appreciate not all Ruler Analytics clients will use Salesforce. Review collected by and hosted on G2.com.

Seeing the detail of every form submission and phone call, from what source, the duration of the call and the pages that led to a conversion is a real eye-opener. I've worked with Ruler for 15 years on and off, and when we have collaborated, it's been incredibly useful to my clients and really does expose the referring sources that are working best and helps to inform the wider digital marketing strategy. A must for any lead-gen business. Review collected by and hosted on G2.com.

It can be difficult to get clients to use this data as frequently and thoroughly as they should do - getting buy-in is sometimes a challenge. But persevering provides invaluable results. Review collected by and hosted on G2.com.

the platform fixed our attribution modeling. It does everything in the backend and requires no human intervention. Data as and when we need it. It also integrates really well will Google, Bing & Hubspot etc...

Account manager is really responsive and always happy to help. Review collected by and hosted on G2.com.

1. Sometimes the platform is slow

2. user access rights have to be directed through account manager Review collected by and hosted on G2.com.

Ruler gives us that link between online and offline, enabling us to make educated decisions on our marketing efforts, it's a real game changer! It's become an integral part of our day to day analysis. Customer support are always rapid in response too. Great bit of tech. Review collected by and hosted on G2.com.

Niggles like 90 day window on analysing data has been addressed in the new UI. I would say there could be more hand holding rather than self fact finding. Review collected by and hosted on G2.com.

Get the exact details of leads and revenue. Also, it analyzes correctly which page of your website getting good visibility. Review collected by and hosted on G2.com.

Sometimes websites get hanged, which is normal. We can improve the UI to give it more. Review collected by and hosted on G2.com.

The lack of complexity. It makes complex call tracking easy to integrate, and the webhooks allow data to be delivered to our centralised reporting system in near-real time. Review collected by and hosted on G2.com.

Access to a full API - not just the webhooks - would be useful. Also, ordering static numbers requires a form to be submitted. It'd be better if the platform allowed these to be self-provisioned by the user. Review collected by and hosted on G2.com.

Ruler provides us with much more insight into where leads have come from and enables us to make more informed marketing decisions about where media should be bought in relation to our objectives. Review collected by and hosted on G2.com.

Whilst Ruler solves an issue we have, the only downside is total end to end attribution, which isn't readily available as you can only see first and last click of the user journey. I'd love to see the solution evolve to allow us to comprehensively track and group specific journey's and analyse this in more detail, from first point of contact all the way through to enquiry. Review collected by and hosted on G2.com.

Ruler Analytics has been a game-changer for our business. Its precise tracking and insightful analytics have empowered us to make data-driven decisions and optimize our marketing efforts like never before. We're thrilled with the results and can't recommend it enough! Review collected by and hosted on G2.com.

The UI and the dashboard can be improved still. Review collected by and hosted on G2.com.

Their support staff are always quick to offer assistance. Their integrations with common platforms make it really simple for us to get access to their data in a format we're already used to. Review collected by and hosted on G2.com.

Not much to dislike, the platform works well for us. Review collected by and hosted on G2.com.