# Rockerbox Reviews **Vendor:** DoubleVerify **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.6/5.0 **Total Reviews:** 47 ## About Rockerbox Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey. ## Rockerbox Reviews ### 1. Rockerbox unlocked a world of insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nate B. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Rockerbox?** Easily digestible data about customers broken out into many helpful reporting views. We've been able to cut our paid ads budget 40% and maintain revenues while using this platform. We identified many redundant retargeting impressions, and doubled down on the ones driving incremental customers to our site. **What do you dislike about Rockerbox?** Sometimes poses more questions than answers. Additionally, sometimes the dashboard will break. Also, it required a long period of time to get the amount of data needed to make actionable change. Commit to the whole year and don't expect to feel the full effect of rockerbox until towards the end. **Recommendations to others considering Rockerbox:** Rockerbox will be the key that helps you unlock the secrets to your customer's path to conversion. **What problems is Rockerbox solving and how is that benefiting you?** Rockerbox allows us to easily identify all the fluff and fat in our marketing funnel, and track a de-duplicated CPA and ROAS as we make changes. We've trimmed a lot of fat off our marketing budge ### 2. Great tool! **Rating:** 3.5/5.0 stars **Reviewed by:** Alex M. | Director of Marketing and Consumer Insights, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Rockerbox?** The ability to track customers across all different touch points is amazing, not just ads. Loved that we were able to import some utm to track on print media results and see how those worked in combination with digital marketing effrots. **What do you dislike about Rockerbox?** The first initial set up of Rockerbox can be very tedious it take a full time devloper to have this done as well as continous support on the rocker box side. This can make the first inital adoption of the platform difficutl. **What problems is Rockerbox solving and how is that benefiting you?** Trying to realize which channels our customers or on. ### 3. Great source of comparison on equal ground for marketing channels **Rating:** 5.0/5.0 stars **Reviewed by:** Cecilia C. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Rockerbox?** Integrates all channels under one roof, it allows different analysis with various types of attribution methods; it makes industry data available for benchmarking; it allows channel comparison on the same level. **What do you dislike about Rockerbox?** Does not work well with view based channels, like tiktok and youtube; it started charging extra for some services; it goes through periods of series of bugs in reporting. **What problems is Rockerbox solving and how is that benefiting you?** RB allows channel comparison from different perspectives, under one roof, in a lot of detail. It organizes company's types of user and revenue sources. Excelent tool! ### 4. The best attribution tool I've ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron Z. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Rockerbox?** Besides having all the requisite features and tech to perform multi-touch, data-driven attribution, the team at Rockerbox always goes above and beyond to help us troubleshoot, understand trends, glean insights, etc. They're quick to solicit feedback and are continuously improving the product. Most importantly, they have turnkey integrations with all the relevant ad platforms and networks. **What do you dislike about Rockerbox?** The only downside is that some of the walled garden platforms won't share impression data, making it challenging to get perfect view-through conversion data. But Rockerbox does a great job of probabilistic modeling with those channels anyway. **What problems is Rockerbox solving and how is that benefiting you?** Understanding incrementality and true RoAS by channel. It's the only way to properly budget marketing spend outside of media mix modeling, which tends to be more of a blunt tool. ### 5. The Attribution Mystery SOLVED **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Rockerbox?** It goes way beyond last-touch attribution so the correct marketing channels are getting their well-deserved credit. It's also super easy to use and understand. I felt like I was able to hit the ground running with this tool. **What do you dislike about Rockerbox?** I truly can't think of anything at this time. **What problems is Rockerbox solving and how is that benefiting you?** It helps us to ensure the right channels are getting the credit they deserve. The attribution funnel also gives us great insights! ### 6. Very useful attribution tool where you can understand the performance of your channels in a glance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Rockerbox?** Very easy interface. You can see the overlap of channels **What do you dislike about Rockerbox?** The fact that you cannot compare vs the previous period and that I can't do manually the grouping **What problems is Rockerbox solving and how is that benefiting you?** revenue channel attribution and their overlap ### 7. Rockerbox Helps You Make Better Marketing Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla J. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Rockerbox?** I like the tech behind rockerbox, it's incredible to see all marketing channels in one place and understand how each impacts the other. With Rockerbox, I'm able to make smarter budgeting decisions and scale the most incremental channels effectively. **What do you dislike about Rockerbox?** There are occasionally some glitches, but the Rockerbox team is always quick to fix them. **What problems is Rockerbox solving and how is that benefiting you?** When certain platforms or vendors are pushing to increase spend, we have the power to make completely informed decisions based on Rockerbox's incrementality data. ### 8. Solid attribution solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Rockerbox?** Rockerbox is the best data-driven, multi-touch attribution solution that I've used. Beyond the tool itself, our Rockerbox team consistently goes above and beyond to answer questions and improve our model. **What do you dislike about Rockerbox?** Attribution can be inconsistent from channel to channel, with some passing back click + view-based interactions, and others only click. That said, Rockerbox has improved # of integrations since we've worked with them, and share clever workarounds when optimal integration is unavailable. **What problems is Rockerbox solving and how is that benefiting you?** - How is each channel contributing to our holistic direct-to-consumer performance? - Which campaigns, tactics, creatives, etc are driving the most/least impact, allowing us to allocate investment based on impact. ### 9. So far, so great! **Rating:** 4.0/5.0 stars **Reviewed by:** Dorothy E. | Digital Content Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Rockerbox?** We just started working with Rockerbox and so far, they've been very clear and helpful on platform attribution. Every week, we learn something new we can do to get more personalized with our customers and something we're really excited to dive into is testing out different campaigns across platforms to see which perform best. **What do you dislike about Rockerbox?** There seems to be a lot to uncover with Rockerbox. Thus far, I'm unsure how much time will go into fully understanding its full potential. However, as with any new program, once you get the hang of it, the process is much easier over time. **What problems is Rockerbox solving and how is that benefiting you?** Rockerbox is giving us fair revenue and customer engagement attribution for the various platforms we use, making sure to consider all the steps a customer has on their journey toward final conversion. This is a tremendous benefit to know where to spend our money and efforts. ### 10. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Rockerbox?** Tracking, Customer Service, Marketing Paths Report **What do you dislike about Rockerbox?** Time it takes for model to be re-run. Wish it was faster. **What problems is Rockerbox solving and how is that benefiting you?** Advertising spend allocation > can spend on ads more wisely and can see the full marketing paths better. ### 11. Helping us navigate through post Apple IOS privacy changes **Rating:** 4.0/5.0 stars **Reviewed by:** Yuvi A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Rockerbox?** Helps us adjust our marketing budgets per channel and test new channels with clearer data. **What do you dislike about Rockerbox?** Takes some time to understand how to use the platform properly. **What problems is Rockerbox solving and how is that benefiting you?** it allows us to ramp up our marketing spend more confidently ### 12. Finally a concise data source to help marketers pull all channels together in a fair way. **Rating:** 5.0/5.0 stars **Reviewed by:** Chad S. | VP of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2022 **What do you like best about Rockerbox?** After years of struggling with how to attribute sales to the right channel, we finally have a tool to track the many touchpoints before a sale and help distinguish the value of each. **What do you dislike about Rockerbox?** There is certainly a learning curve initially in order to get going and it requires a decent amount of tracking setup initially . Once you get there though, you are in great shape. And their service level is excellent which helps. **Recommendations to others considering Rockerbox:** Have a good business intelligence person in place and be good at utm's and tracking channels in general to get the most out of rockerbox. **What problems is Rockerbox solving and how is that benefiting you?** For a business that requires more customer education and multiple touchpoints to make the purchase, tracking all of those point is absolutely essential. Rockerbox has solved this for me. ### 13. Good for click based attribution **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Rockerbox?** Easy to navigate UI, solid support from our account manager **What do you dislike about Rockerbox?** no view based attribution within the platform which makes certain channels look like they perform poorly **What problems is Rockerbox solving and how is that benefiting you?** it's showing us customer touchpoints and helping us solve for attribution ### 14. Robust Attribution Reporting & Top-Tier Account Management **Rating:** 4.5/5.0 stars **Reviewed by:** Adam H. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Rockerbox?** The account management team is absolutely the best in the business. Everyone we've worked with goes above and beyond to answer questions, troubleshoot issues, and/or build new functionality to support our needs. The user interface is intuitive and easy to use and the data redundancies have saved us more than once. **What do you dislike about Rockerbox?** Setup was relatively complicated and time-consuming (which is mostly to be expected, as this tool delivers fully customized attribution modeling at scale). Every so often there are delays in data exports that are inconvenient but not deal-breaking. **What problems is Rockerbox solving and how is that benefiting you?** We use Rockerbox to understand the value of our global marketing initiatives, assigning weighted values to the different marketing touchpoints in a buyer's journey. The primary realized benefit has been a quantifiable impact of awareness channels (like display), which anecdotally drive revenue but rarely show up in last-click models. ### 15. Simply the best attribution platform **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron Z. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Rockerbox?** 4 things I love about Rockerbox (and I've also used much more expensive enterprise attribution vendors): 1) Rockerbox is amazingly cost-effective. Literally costs 1/10 the older attribution platforms 2) They're on the cutting edge - they stay on top of the entire marketing ecosystem and are very quick to integrate with new platforms and update their own systems given changing industry dynamics 3) Easy implementation! 4) Support is 5-star. Any time I have a question or suggestion I get an immediate response **What do you dislike about Rockerbox?** The only thing I don't love is not their fault at all--the closed ecosystems (Facebook, Snap) won't allow 3rd party impression pixels. But Rockerbox does a great job of statistically modeling view-through impressions/attribution. **What problems is Rockerbox solving and how is that benefiting you?** We use them as our marketing source of truth for multi-touch attribution. I couldn't even begin to estimate how much money they've saved us in terms of scaling and eliminating wasted spend. ### 16. For MTA (multi-touch attribution) I recommend Rockerbox for accuracy and the straightforward setup **Rating:** 5.0/5.0 stars **Reviewed by:** Seth L. | Director of MarTech, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2022 **What do you like best about Rockerbox?** Straightforward integrations with key platforms such as Shopify, Facebook and Google Ads, and most platforms. **What do you dislike about Rockerbox?** It would be helpful to see a high-level media mix recommendation and media planning tool based on attribution data. **Recommendations to others considering Rockerbox:** Look at your key integrations and ensure Rockerbox is the right fit. **What problems is Rockerbox solving and how is that benefiting you?** Moving away from last-click attribution is key for media buyers. Moving to an MTA model w/ Rockerbox was straightforward and key to understanding attribution. ### 17. Rockerbox Helped Optimize How We Buy Media **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Rockerbox?** Rockerbox helped us develop a custom multi touch model that allows us to understand how each individual tactic / campaign / channel contributes to a final conversion **What do you dislike about Rockerbox?** The platform is a little clunky in terms of granular views and reporting features. Ex. we can't pull in clicks into our performance views which doesn't allow us to understand ConvR. We end up having to combine in-platform and Rockerbox data for reporting. **Recommendations to others considering Rockerbox:** Great support team to help troubleshoot and build the best views and models for your specific business **What problems is Rockerbox solving and how is that benefiting you?** Helps us understand how each channel contributes to / influences conversions. ### 18. Great Option for MTA Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Imran M. | Senior Manager, Marketing Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2021 **What do you like best about Rockerbox?** - Huge number of ad platform integrations and plugs pretty seamlessly into Segment for conversion event capture - Does a very good job of appealing to different types of users. The UI is clean and intuitive and is perfect for smaller / less sophisticated marketing teams that want access to attribution, but they also have great options for exporting raw data out of the platform in an automated fashion, which is useful for more technical marketing teams that want to work with the data within their own data environment (like our team) -Account management support is excellent, and in general everybody I've worked with at Rockerbox is helpful, responsive, and easy to communicate with -Very willing to build custom features and receptive to working with new partners -Good price point compared to similar products on the market that offer support for both online and offline channels -The setup will take longer than they initially tell you, but the timeframe is still pretty reasonable **What do you dislike about Rockerbox?** -Would love the ability to configure my own categorization rules for different UTM parameters within the platform. If a self-service option for this exists, the Rockerbox team tends not to push it too hard -My main complaint is that when we started using their platform, their methodology for attributing Direct Mail touchpoints was extremely poor and led to skewed results. However, this example also illustrates some of Rockerbox's strengths since they acknowledged the issue and eventually worked with us to improve their methodology and product, although it took longer than we would have liked. **What problems is Rockerbox solving and how is that benefiting you?** We're looking to understand the contribution of all of our different marketing channels to quote and sale conversions. Rockerbox allows us to generate a picture of how different channels are performing and which ones are most effective based on various attribution models. ### 19. Great attribution platform **Rating:** 4.0/5.0 stars **Reviewed by:** Omri A. | Performance marketing lead, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Rockerbox?** This platform gave us the ability to identify in what channels to invest our money in. It can connect to almost every platform. The best feature dor me is that they see view through conversions on Facebook. **What do you dislike about Rockerbox?** Reporting updates if you are not located in the US take too long. Ocational bugs evry few months. They need to be more stable. **Recommendations to others considering Rockerbox:** Great product, can connect to any platform and **What problems is Rockerbox solving and how is that benefiting you?** Post iOS 14 we needed a tool that will be our eyes regarding perfomance. We managed to scale the revenue with Rockerbox by 300% YoY. ### 20. Solid Attribution Solution for Direct to Consumer Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Rockerbox?** -Spend aggregation solution to track marketing spend across channels -Out of the box MTA solution that is easy to implement and leverage for marketing decisions -Integration with Snowflake to allow for data sync and ease of data pipelining **What do you dislike about Rockerbox?** -MTA model can be a bit of a black box -Data outages sometimes occur without alerts -Some metrics such as overall traffic is not available **What problems is Rockerbox solving and how is that benefiting you?** -An attribution solution that dedupe conversions across channels to help quantify conversions to marketing channels. -A spend aggregation platform that enables daily reporting of acquisition performance across channels . ### 21. Rockerbox Team Delivers Top Notch Service/Results **Rating:** 5.0/5.0 stars **Reviewed by:** Christina S. | Sr Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2022 **What do you like best about Rockerbox?** Rockerbox helps us see performance across the funnel and better attribute budgets/efforts moving forward. The team is extremely responsive and helpful with anything we need. They solve anything we throw at them in record time! **What do you dislike about Rockerbox?** I wish there was more we could do in the platform instead of always having to bug our team to make updates/changes for us. **Recommendations to others considering Rockerbox:** Do it! It has transformed our marketing efforts and driven results. **What problems is Rockerbox solving and how is that benefiting you?** Seeing if top of funnel efforts help drive results throughout the funnel. We have realized that a lot of our brand awareness efforts are actually reaching people who ended up converting on other channels. If we just looked at last touch, we would have never known. ### 22. Seems to work but lots of backround and methodology questions help. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Rockerbox?** The dashboards are pretty easy to navigate and there is great depth to what you can dive deep on. The conversion path through the funnel was great too. **What do you dislike about Rockerbox?** Understanding how sales are attributed to each channel and how they calculate ROAS for example can be difficult to read. **What problems is Rockerbox solving and how is that benefiting you?** De-duplicating sales between platforms/channels is the big thing. Reporting out on the larger picture with accurate data is always the goal. ### 23. Great Attribution Tracker **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Rockerbox?** Rockerbox allows ut to attribute sales to different marketing channels, and this helps us to see what channels are working and what isn't, with reliable data to back it up. **What do you dislike about Rockerbox?** It's a bit of a learning curve; getting used to the system and how it works + where to go to find what information definitely takes a lot of practice. But it is extremely valuable once understood. **What problems is Rockerbox solving and how is that benefiting you?** We use Rockerbox to help us attribute sales to multiple different marketing channels. It is so helpful and insightful to see how each channel affects each other, ie allowing us to see the first touch and last touch before conversion. ### 24. Rockerbox is a great platform however there are so many variables that are hard to understand **Rating:** 4.0/5.0 stars **Reviewed by:** Shannon W. | Sr Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Rockerbox?** View multiple attribution windows per camp **What do you dislike about Rockerbox?** Time to convert & time zone not flexible **What problems is Rockerbox solving and how is that benefiting you?** On platform discrepancies ### 25. All e-comm companies need this tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Rockerbox?** It's impressive to review all marketing channels, including digital and offline, in one spot. The setup was seamless and Rockerbox was so helpful when onboarding. **What do you dislike about Rockerbox?** It can be tricky to incorporate offline channels, but that is because of the delayed data from offline! **What problems is Rockerbox solving and how is that benefiting you?** We are solving where our sales are genuinely stemming from. For example, we have realized that even though Google is typically a high intent channel, it's also been a last-touch channel for us. Thanks to Rockerbox's platform, we're so happy to have confidence in placing more media dollars in channels that drive sales. ### 26. Single Source of Truth **Rating:** 5.0/5.0 stars **Reviewed by:** Elton G. | VP / Ecommerce GM., Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Rockerbox?** Its ability to track multiple channels, both online and offline, is impressive. It offers incredible capabilities for clients who are not part of large enterprises. **What do you dislike about Rockerbox?** Software takes time to implement, but it is worth it. **Recommendations to others considering Rockerbox:** Observe other competitors and Rockerbox will truly distinguish itself. **What problems is Rockerbox solving and how is that benefiting you?** Understanding how channels truly incrementally add value to our business helps us optimize our spending allocation. It allows us to deduplicate and decouple data coming directly from ad platforms. ### 27. Amazing team and product **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan K. | Senior Director, Digital & Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Rockerbox?** Attribution platforms typically cost a fortune and are cumbersome to use/deploy. Rockerbox reversed that equation. It's been more than 3+ since using their attribution platform, and it's been great collaborating with their team while seeing the platform continue to add new channels such as podcasts and CTV. The product is easy to use, but it's the support team that shines. They're quick to troubleshoot, concise, and unafraid to challenge conventional wisdom. **What do you dislike about Rockerbox?** There can be some visual glitches in the platform. However, they are quickly resolved and usually related to screen resolution. **Recommendations to others considering Rockerbox:** Setting up the buckets/tiers properly at the beginning will help tremendously with producing actionable insights. Take your time with the setup, and make sure to connect as many sources as possible. **What problems is Rockerbox solving and how is that benefiting you?** Assigning fractional attribution to every media channel is critical in understanding how our tactics work in concert. It helps with evaluating brand awareness tactics, incrementality, and retention. Since it is easy to export log files, we use the data to inform other internal projects. ### 28. Rockerbox helps us make sense of our full marketing funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Rockerbox?** Rockerbox helps clear the view of attribution for all of our marketing channels, and helps us make budgeting decisions. **What do you dislike about Rockerbox?** It's been pretty easy to use Rockerbox so far. Sometimes just need patience for the model to update **Recommendations to others considering Rockerbox:** Understand what it is that you're trying to test/learn. Rockerbox, or any other tool, is not a silver bullet. It's not the "Truth" but it's a whole lot better than anything else and gives us the directional data we need to run an efficient business. **What problems is Rockerbox solving and how is that benefiting you?** Marketing attribution and budget allocation ### 29. Strong media attribution partner **Rating:** 4.5/5.0 stars **Reviewed by:** Geoffrey S. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2021 **What do you like best about Rockerbox?** Rockerbox makes it very easy for my team to use multitouch insights to optimize our media dollars. The Rockerbox service team is incredibly flexible and responsive, and has worked with us to improve our data integrations and iterate the product. Rockerbox, being deeply integrated into the DTC ecosystem, also has "out of the box" integrations with many of our vendors that makes it easy to include robust data into our attribution approach. **What do you dislike about Rockerbox?** I wish Rockerbox had a stronger approach to incrementality, not just measurement. It's built into the tool, but not explicitly surfaced. **Recommendations to others considering Rockerbox:** Be very transparent with the business support team, with the business challeges you are facing. They will do their best to help configure the product to meet your needs. **What problems is Rockerbox solving and how is that benefiting you?** In a world where media measurement used to be last touch or last click, Rockerbox gives us a much better understanding of the impact of mid/upper funnel media on our lower funnel investments. For instance, we have a much stronger handle on the impact of television investments than we would otherwise. ### 30. Great multitouch attribution product + customer support with some opportunities re: reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Rockerbox?** Rockerbox does a fantastic job of constructing accurate, holistic user journeys, and providing a modeled multi-touch weight against our own data for each type of conversion event. Rockerbox also integrates w/ Snowflake to expedite analysis and internal reporting. **What do you dislike about Rockerbox?** Rockerbox's in-platform reporting views are very interesting but often are not as user-friendly as they need to be. For example, the primary conversion report breaks down channel contribution for the aggregated date window but NOT on a daily basis, necessitating an Export or a pull from Snowflake to see. **What problems is Rockerbox solving and how is that benefiting you?** Rockerbox has significantly improved the accuracy of our user journeys and allowed us to start reallocating our spend investment ### 31. Great product and responsive team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Rockerbox?** Rockerbox has given us a tool to better measure our conversion and revenue volume, while giving insight into how our channels are all working together. The team has also been very proactive and helpful throughout the process of set up and execution. **What do you dislike about Rockerbox?** New system updates can often cause issues in reporting, especially for new products such as survey categorizations, which can negatively impact reporting. **What problems is Rockerbox solving and how is that benefiting you?** Rockerebox has helped us to measure and compare the success of each channel to optimzie. We have also been able to get better insights into the consumer journey as we look at our full-funnel approach (driving new customers down the funnel). ### 32. The ONLY attribution tool that works **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle B. | Founder/President, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Rockerbox?** The customer success team is incredible, and their effort extends far beyond onboarding. Although the product itself is straightforward and easy to utilize and navigate, the Rockerbox team continually offers intelligent perspectives on how to read complex data and customer journeys. Additionally, client feedback loops are strong and the product is continually updated, supported, and improved. **What do you dislike about Rockerbox?** The date comparison window functionality can certainly improve to help better understand trends and performance beyond a particular period of time. **Recommendations to others considering Rockerbox:** It's a significant investment, but those with 6 to 7 figure (and beyond) monthly ad spends would be extremely wise to leverage this tool to better understand their marketing mix and how to scale their entire funnel. **What problems is Rockerbox solving and how is that benefiting you?** We're able to view the peformance and spend of each marketing channel contextually, allowing us to optimize our entire marketing funnel as a whole. We are far more efficient with where (and how) we spend our budget, pouring more resources into winners and cutting off losers before they can be detrimental. ### 33. Digital Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Rockerbox?** Rockerbox has helped our brand uncover essential insights for us to adjust our strategy on various channels. It has also helped re-confirm our strategy on channels as well. The amount of data that Rockerbox provides is beneficial and critical for our business. **What do you dislike about Rockerbox?** The one downside to Rockerbox is that when viewing the data within the platform, there is no refresh button making it easier to view the data we want to analyze. We have to wait for the platform to register that there was a change before we can move forward with analyzing the data. **What problems is Rockerbox solving and how is that benefiting you?** The problem that we're solving with Rockerbox is revising our strategy, specifically budget allocations between prospecting and retargeting. The data we've uncovered has helped us tremendously with understanding customer lifetimes value and time it takes to purchase. ### 34. Rockerbox Partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Rockerbox?** Ease of partnership; Rockerbox is willing and able to work with both our internal team and our vendors directly to ensure integration is complete. **What do you dislike about Rockerbox?** The non-automatic integration of certain channels means reporting is not always up to date on a daily basis, but instead refreshes on a weekly basis dependent on ingestion of data. **What problems is Rockerbox solving and how is that benefiting you?** Media fund allocation at the channel level; Rockerbox has shown the value in TOF funnels in new customer acquisition. ### 35. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** John G. | VP Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2021 **What do you like best about Rockerbox?** We've been working with Rockerbox for over a year, over which time we've steadily scaled our integration with their MTA platform. Our business is generally complex, and we work with more vendors than the average DTC-- so this is a lift to get going. Rockerbox has supported us throughout and created all sorts of custom integrations to allow us to get a better handle on our marketing performance. We've not been left to decipher results, we have a great rep, Sara, and she's helped us uncover many valuable insights and allowed us to see things we previously couldn't. **What do you dislike about Rockerbox?** Setup takes time and maintenance is ongoing. This is not a 'set it and forget it' implementation. There are continuous enhancements to make sure your MTA implementation evolves along with your business. **What problems is Rockerbox solving and how is that benefiting you?** Multi-Touch Attribution, Web Analytics, Media Optimization ### 36. Solid & Cost-Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Mehtab B. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Rockerbox?** Relatively straightforward to use with an experienced onboarding team. Maybe one of the only times I've dealt with a SaaS onboarding team that was extremely knowledgeable and helpful. **What do you dislike about Rockerbox?** Can be a little clunky, but I don't mind given the pricing & efficacy. **What problems is Rockerbox solving and how is that benefiting you?** Attribution across relatively vanilla paid channels at one of our DTC brands. The biggest learning from Rockerbox was that search may be doing more of the heavy lifting than we initially thought, as a result we'll be running a hold out test to confirm that. ### 37. Wholly Positive Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick K. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Rockerbox?** If I could give 11 stars out of 10, I would. Tech speaks for itself, team is outrageously supportive. Use case is for measuring Paid Media performance across channels, especially in a post-IDFA world....and it is excellent. **What do you dislike about Rockerbox?** Maybe more customizability in the User Interface, but honestly doesn't impact my experience. All in all a great tool. **What problems is Rockerbox solving and how is that benefiting you?** Use cases: Advertising attribution, return on ad spend, deduplicated conversions. Has helped us understand the importance of each platform across the consumer journey. ### 38. Awesome Team and Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Marc S. | Sr. Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Rockerbox?** Flexibility and willingness to adapt to our needs as a brand/business. **What do you dislike about Rockerbox?** Export Feature, I cant export a current report that I filtered within the reports tab. **What problems is Rockerbox solving and how is that benefiting you?** Where to invest and what channels need optmization. ### 39. An amazing way to truly understand the customer journey **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Rockerbox?** I love the Paths to Conversion dashboard and Experiments feature. Both have helped me better understand test results and the customer journey. **What do you dislike about Rockerbox?** I often get UI error messages when toggling between different date ranges in the Attribution report. **Recommendations to others considering Rockerbox:** Alternative ways for external vendors to view data within the UI for daily campaign optimizations **What problems is Rockerbox solving and how is that benefiting you?** Rockerbox has helped me determine the impact of new channels ### 40. A necessity for running a digital business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Rockerbox?** Rockerbox is an essential part of understanding the customer journey. It's full logging of each customer touchpoint allows us to understand the value of each channel and campaign in driving key consumer actions. It has become our source of truth in making determinations on our marketing mix, giving us more confidence in our spend allocations across on and offline channels. The team is flexible in tweaking the model and taking our feedback. **What do you dislike about Rockerbox?** The interface needs some updating, it would be helpful to also store previous models to understand deviations over time, and the ability to tweak new vs existing customer models as the path and scoring should be quite different. **What problems is Rockerbox solving and how is that benefiting you?** As marketers we spend a lot of money to drive customer acquisition. Every platform claims a strong ROAS and if you add them all up, they account for 4x your actual revenue. Rockerbox gives you clarity on which touch each channel drives at a user level, helps you understand top paths, etc. The tool gives us clarity on the reality of the customer journey. ### 41. Great product with strong customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Rockerbox?** Ability to better understand our marketing spend and the return on our spend in different channels. **What do you dislike about Rockerbox?** Still working on ability to customize reporting **What problems is Rockerbox solving and how is that benefiting you?** We have been able to improve our marketing efficiency by allocating spend to more productive channels. ### 42. Great experience, best Multi-Touch Attribution Product Out there **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian K. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Rockerbox?** -Account Management -They are very open to new feature requests -TV postlog analysis great **What do you dislike about Rockerbox?** -Missing a few features (session data), but they are adding in! **What problems is Rockerbox solving and how is that benefiting you?** -Path to conversion -Optimal media mix for growth ### 43. Must have tool for making informed marketing decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Rockerbox?** The essence of the tool: it's algorithmic multi-touch attribution model that allows us greater visibility into our marketing channel performance, as well as the interaction between channels. **What do you dislike about Rockerbox?** Rockerbox has developed a model to apply credit for non click-based Facebook transactions. This has been immensely helpful especially given the changes in tracking from iOS14 adoption. Would love to see them do the same for Google / Youtube! **What problems is Rockerbox solving and how is that benefiting you?** We use Rockerbox to see what campaigns and channels are most efficient in driving revenue for our business. The ability to dedupe transactions across platforms has given us much greater visibility of our marketing performance. We are using Rockerbox to manage budgets across channels and to optimize campaigns within channels. ### 44. Rockerbox - critical infrastructure for smarter marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Rockerbox?** - Amazing team with tons of hands-on support and training - Lots of out of the box integrations that make getting up and running quickly seamless - Hosted snowflake tables makes getting to the raw spend + attribution + consumer journey data and connecting dots with other business data sets really easy without a ton of ETL work and headaches. Essential for a lean, but data-hungry team **What do you dislike about Rockerbox?** So far Rockerbox is exceeding our expectations across the board. **What problems is Rockerbox solving and how is that benefiting you?** - single source of truth for marketing spend and attribution - understand true channel performance in a multi-touch world ### 45. Rockerbox has a strong attribution platform and stellar team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Rockerbox?** The customer solutions team & technical teams we've interacted with are very responsive & diligent whenever we run into issues **What do you dislike about Rockerbox?** Attribution is hard; more visualizations would be nice **What problems is Rockerbox solving and how is that benefiting you?** Multi-touch attribution across marketing channels ### 46. Rockerbox has helped us get closer to truly understanding our marketing effectiveness. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Rockerbox?** Rockerbox provides us with a full marketing mix view of what's working and what's not. **What do you dislike about Rockerbox?** It can take a little while to understand how to use the interface. **What problems is Rockerbox solving and how is that benefiting you?** We've used Rockerbox to optimize our cross-channel spend and make strategic decisions about how to build our brand and business. ### 47. Great value for startups or other businesses trying to create an MTA with insights into web+mobile. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Rockerbox?** Ability to connect web and mobile flows into a single view Large range of integrated partners Flexible data options Attentive CS team **What do you dislike about Rockerbox?** Data is not always up to date Usability highly depends on your media partners being good at data exchanges. **What problems is Rockerbox solving and how is that benefiting you?** MTA ## Rockerbox Discussions - [What is Rockerbox used for?](https://www.g2.com/discussions/what-is-rockerbox-used-for) - [View Rockerbox pricing details and edition comparison](https://www.g2.com/products/rockerbox/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+11%3A52%3A31+-0500&secure%5Bsession_id%5D=c7b6ba03-027a-4728-87df-e2e7c4d3dadc&secure%5Btoken%5D=93a528cc5aab94714400732b0a4dbda392b8476be07c288cd9e85a2ba402c7a8&format=llm_user) ## Rockerbox Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Forecasting - KPIs - Dashboards - Integration **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Generative AI** - AI Text Generation **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Rockerbox Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,069 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews)