Fospha allows us to accurately measure our true attribution which is singnificanlty better than in-platform. We've been able to considerably scale our TikTok efforts as a result of what we can see inside of Fospha. It's allowed us to scale dramatically across a variety of channels. It also allows us to better measure our campaigns. The saturation curve is an excellent tool and very useful for us. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

That I can get a topline evaluation of ROAS

Easy enough to pick sepcific campaigns / ads

Bubble charts help to contextualise data Review collected by and hosted on G2.com.

Weekly / Daily Data Segments are not available; meaning I have to manually filter & copy across metrics. Very time consuming.

Visits not availble at ad level Review collected by and hosted on G2.com.

Fospha goes beyond basic analytics. It uses data science to provide a holistic view of your marketing efforts across all channels.

The platform is surprisingly easy to use, even for those who aren't data wizards. Onboarding is smooth, and

the interface is intuitive. This lets you get up and running quickly and start reaping the benefits of data-driven marketing. All platform integrations are straight forward, with no need for development support.

Fospha's customer service team is another big plus. They're responsive, knowledgeable, and always willing to help. Whether you have questions about using the platform or need help interpreting the data, they're there to ensure a positive experience, always going above & beyond to ensure you have all the tools necessary to ensure the data supports success.

Overall, Fospha is a valuable tool for any brand serious about maximizing their marketing ROI. It empowers you to make informed decisions about your budget, identify areas for improvement, and ultimately drive sustainable customer acquisition. If you're looking for a marketing measurement platform that can help you gain valuable insights and optimize your marketing spend, Fospha is definitely worth considering. Review collected by and hosted on G2.com.

I don't have anything identified to date to highlight in terms of dislikes, which is a huge positive. Review collected by and hosted on G2.com.

It's an unbiased platform that encompasses key components to uncover reliable attribition. The platform interface is incredibly user friendly meaning it's easy to digest information and inform budget making decisions as a result. Review collected by and hosted on G2.com.

It would be good to be able to view campaigns at ad level, the current limitation is ad set level. Review collected by and hosted on G2.com.

The New Customer Rates and model comparison tools are really useful, helping me shape strategy. Review collected by and hosted on G2.com.

The useability could be improved, such as toggling dates and comparisons, filtering and organising data. Review collected by and hosted on G2.com.

The clean interface and visuals. I think it's fast to load, easy to export. Review collected by and hosted on G2.com.

It seems basic to extrapolate what I need to convince wary leads on the strengths of a channel. I can't replace much of my current reporting using Fospha, basic supplementation. Review collected by and hosted on G2.com.

Their modeling seems quite effective which allows you to have a much better handle on your marketing efforts. In the optimisation dashbood it breaks down to add level to show the best performing creatives. Review collected by and hosted on G2.com.

There isn't a way to monitor the lifetime value of a channel. That would be quite helpful. Review collected by and hosted on G2.com.

We have recently decided to partner with Fospha, a leading provider of cross-channel digital marketing measurement solutions, based on a recommendation from TikTok.

We were looking for a way to better understand how our marketing spend was translating into traffic and sales, which was difficult to measure within the TikTok platform.

Since our introduction to Fospha and the integration process, we have found the experience to be easy and the integrations painless.

We are now only a few days into using Fospha's platform and are already seeing valuable insights that are helping us make tweaks to our overall marketing spend and strategy.

Michael Boyle Zero21Brands Review collected by and hosted on G2.com.

I wish we had discovered Fospha sooner! The insights we've gained in just a few days have been invaluable.

Now that we're live, I highly recommend it to anyone looking to optimize their marketing spend and strategy. Review collected by and hosted on G2.com.

It's incredibly easy to use; the customer service is great and the support team is always available.

Gives good insight into your actual performance to help decision making. Review collected by and hosted on G2.com.

I wish it was possible to edit the weekly report based on users/markets Review collected by and hosted on G2.com.

being able to capture data from multiple different funnels Review collected by and hosted on G2.com.

sometimes it is hard to split out data into some very granular things we are after if they are part of a wider ad set Review collected by and hosted on G2.com.