I use Billy Grace as an Ads Specialist, and what I value most is the clear overview it provides of all paid media channels in one place. Thanks to the direct integrations, all relevant data is easily accessible without having to manually combine data from different platforms. This saves a significant amount of reporting time and gives you confidence that the data is being captured correctly in an external tool.

Another major advantage is the ability to analyse the contribution of each channel using different attribution models. This provides a much more complete view of the impact of your digital marketing activities than tools such as GA4, and makes it easier to understand how different channels contribute to the overall customer journey and results. Review collected by and hosted on G2.com.

A metric I currently miss is frequency from the individual advertising channels. Having this available in Billy Grace would make it easier to monitor ad exposure and identify potential ad fatigue. Review collected by and hosted on G2.com.

What I really appreciated about working with BG is how well they support you during onboarding and employee training. They truly take the time to guide you, which makes a big difference. Unlike some other software providers, they remain accessible and responsive even after the initial setup, and are always available for follow-up questions or support.

They also actively think along with you when it comes to custom requirements and are willing to invest in tailored solutions. Even client-specific needs are taken seriously and picked up.

On top of that, they’re simply a great team to work with motivated, friendly, not pushy, and genuinely helpful. Review collected by and hosted on G2.com.

I cant imagine a big dislike towards BG right now. Review collected by and hosted on G2.com.

UMM modelling and the backend UX were both solid, and the support was great as well. Review collected by and hosted on G2.com.

It’s expensive but can be worth it. But having to pay 200€ a month just for a Shopify and Channable integration is honestly beyond belief to me. Review collected by and hosted on G2.com.

The tool helps us to allocate budgets as effectively as possible. Review collected by and hosted on G2.com.

Nothing at all. We like everything. Ok!! Review collected by and hosted on G2.com.

What I appreciate most about Billy Grace is the clear and comprehensive insight into marketing performance. The platform helps to consolidate data from different channels and makes attribution much more understandable. Additionally, the support is very pleasant: the team actively thinks along and responds quickly to questions. This makes working with the platform extra enjoyable. Review collected by and hosted on G2.com.

Sometimes the platform can feel a bit complex, especially when you're just starting. It took me some time to understand everything well. Review collected by and hosted on G2.com.

Since partnering with Billygrace, we’ve gained much clearer insight into our funnel. Where we used to rely on gut feeling, we can now make data-driven decisions thanks to their transparent dashboards and analytics. This has allowed us to optimize more effectively and see real results.

What we really appreciate about Billygrace is their willingness to listen. They’re open to feedback, genuinely engage in discussions, and are quick to implement suggestions when it aligns with the overall strategy. That level of flexibility and collaboration makes them stand out. They’re not just a service provider — they’re a true partner.

In short: a professional, data-savvy team that’s both effective and responsive to continuous improvement. Review collected by and hosted on G2.com.

There are still some optimization steps to be taken, but BillyGrace is aware of them. Review collected by and hosted on G2.com.

It provides clear data-driven insights without having the bias/"own data limit" that the advertising platforms have. We all know that top funnel ads perform less than low funnel ads when looking at the last click data, but now we know what contributes where in the funnel, and also what doesn't contribute anywhere. This helps us reallocate the budgets to the right places. It is very easy to understand and is very user friendly so learning the tool is easy. Review collected by and hosted on G2.com.

It is difficult to combine store-views in one Billy Grace view (for example web+IOS app+android app without making extra cost. And you pay per store so we for example skipped the smaller sites. Review collected by and hosted on G2.com.

The umm model and gaining insight into the entire conversion path and the advice on budget allocation. Review collected by and hosted on G2.com.

That there is minimal support for strategy. Review collected by and hosted on G2.com.

As someone deeply involved in the ever-evolving world of marketing, I’ve had the opportunity to use a variety of tools. Yet, Billy Grace has truly set itself apart as an indispensable asset in my marketing toolkit.

The standout feature for me is the Unified Marketing Measurement (UMM) attribution. It’s rare to find a platform that can so accurately measure the impact of every view across multiple channels. This level of insight ensures that our campaigns are not just reaching our audience, but are genuinely resonating with them. The ability to see the full picture of our marketing efforts has allowed us to refine our strategies with unparalleled precision.

Another game-changing aspect is the auto-optimization feature. In an industry where every penny counts, Billy Grace ensures that our budget is allocated as efficiently as possible. The AI-driven bidding process optimizes our spend in real-time, guaranteeing that every dollar is used to its fullest potential. It’s like having a marketing expert on call 24/7, continuously fine-tuning our campaigns to maximize ROI.

In short, Billy Grace is more than just software—it’s a smart, strategic partner in our marketing efforts. Review collected by and hosted on G2.com.

It would be great if Billy Grace will get the feature of a dedicated integration (regardless of UTM's) with the Google Ads interface. Via that way I would like to set up a Google Ads conversion action (server-side) directly into the Ad Manager. Review collected by and hosted on G2.com.

Billy has become a valuable tool for our team. It generates new insights (due to different attribution models) and much more accurate tracking traffic than GA4.

The automation feature is truly a gamechanger! It helps us optimize our ad campaigns, saves us a lot of time (instead of manually adjusting budgets/ROAS) and therefore results in more efficient budget spending. Review collected by and hosted on G2.com.

So far, I haven't noticed any downsides. Review collected by and hosted on G2.com.