SegmentStream provides a clear concise and single source of truth for Marketing efforts. SegmentStream shows you the attribution for multiple channels using a visit scoring and brand awareness model allowing Marketing teams to decipher where budget should be allocated for campaigns and growth.

Other Pros include:

- Concise platform

- Constant updates

- Personalised support

- Zero technical issues

- Track data you couldn't within platforms like GA4 with manual upload

- Integrates with all the major players

- Can be used as an alternative to other data tools. Review collected by and hosted on G2.com.

Like most data tools SegmentStream can have a learning curve but SegmentStream's team will support you where needed.

Implementation of manual data can be time consuming but is beneficial if you want a certain result. Review collected by and hosted on G2.com.

We've been using SegmentStream for several years, and it has become the cornerstone of our performance marketing strategy. Not only has it helped us effectively demonstrate the value of our upper-funnel marketing efforts, but it has also enabled us to enrich our digital channels with valuable data insights. This has allowed us to accelerate decision-making in later stages and maximize ROAS by focusing on customer behavior rather than just clicks. SegmentStream has given us the confidence to adjust our marketing mix further up the funnel, driving significant growth for our business. Also, time to get it live is super quick and easy for anyone, it doesn't need a developer. Review collected by and hosted on G2.com.

I would love to have better visualization tools for the model, making it easier to communicate internally and explain how it works. This would help reduce the time it takes to get all stakeholders aligned and fully bought into the technology. Review collected by and hosted on G2.com.

Their service is top tier. We had a lot of problems deciding which attribution model is the closest to reality but SegmentStream seems to be the real deal. Also, they are really helpful, very quick to react to every one of our requests and they almost never make any mistakes. Their system is really easy to use, easy to integrate. We use the product every day and we could grow our business by a large margin with their help. Review collected by and hosted on G2.com.

I do not dislike anything. We have been working together with them for years and there were like two instances when the connection between our system and their system stopped working for some reason but they could solve the issue in no time. Review collected by and hosted on G2.com.

Segment stream is a daily use for our Paid Media, providing real-time analytics and insights into customer behavior, which allows us to make informed decisions across budget allocation and marketing strategies. It allows us to identify clear insights across all paid media channels such as conversions and CPA, which allows us to outline efficiencies. Also, we get provided good support from Anna who we keep in touch regularly for any enquiries. Review collected by and hosted on G2.com.

Interphase can take time to load but its all good Review collected by and hosted on G2.com.

SegmentStream provides our team with useful insights per channel, and gives us a better understanding of the ROI. The portfolio optimisation feature also guides our forecasting by giving examples of where we should spend our budgets, based on strong performance, as granular as campaign-level. Review collected by and hosted on G2.com.

Nothing major, would be good to have the optimization feature for all channels within one portfolio, with a monthly view. Review collected by and hosted on G2.com.

Excellent support and communication. Always available to discuss ideas and provide advice. The platform is relatively straightforward to use. Easy to implement and integrate with data sources. Review collected by and hosted on G2.com.

Can't think of anything to dislike about it. If I was being very picky the interface can sometimes be a little slow to load, but really not an issue. Review collected by and hosted on G2.com.

The only thing that separates business objectives and marketing optimisation is the right attribution. Like everyone else, we've tried most mainstream attribution logic, but we could never trust the data. For us, SegmentStream is the first platform we can trust when it comes to analysing the added value of each of our channels. Only in hindsight do we see how much potential our marketing channels had and with this system we have been able to exploit it. All this is supported by a helpful and proactive team, and integration is easy as a breeze. Review collected by and hosted on G2.com.

We need to pay attention to error-free data loading in order to ensure that the autobidding functions of each marketing platform work reliably. Review collected by and hosted on G2.com.

SegmentStream's approach of scoring every single site visit is something I haven't seen from any other marketing measurement vendor and makes a ton of sense. Review collected by and hosted on G2.com.

The most unique and powerful aspects of their approach to marketing measurement depend on seeing a click / site visit. They have an MMM for no-click media but that aspect of their solution is less differentiated vs alternatives Review collected by and hosted on G2.com.

The interface is fantastically easy to use, the account team have been incredibly supportive and the data that we've got from SegmentStream has had a profound impact on the business. We're constantly using SegmentStream to help with the strategic direction of our Meta, Google and Bing activity. Review collected by and hosted on G2.com.

The time to get new conversions added to the machine learning model can be up to 48 hours, which I understand but can be frustrating. Review collected by and hosted on G2.com.

- Seamless connection with the ad platforms to view spend and platform data within SegmentStream.

- Ability to utilise SegmentStream's ML conversions within the ad platforms to optimise campaigns to.

- The openness, proactivity and talent(!) of the employees to work through issues and release new features fit for us. The company's commitment to user satisfaction, with open communication and a proactive approach to addressing issues is what really stands out.

The recent addition of the Optimisation feature underscores SegmentStream's dedication to staying ahead, providing us with a cutting-edge tool to enhance our budget allocation process. Looking forward to seeing the impact. Review collected by and hosted on G2.com.

Not much.

Could announce new features with a client meeting to run-through rather just an email. Review collected by and hosted on G2.com.