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Ruler Analytics Reviews & Product Details

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

Seller

Ruler Analytics

Languages Supported

English

Product Description

Ruler Analytics adds valuable insight to leads sourced through inbound phone calls and form fills, integrating with popular advertising, analytics and CRM tools to seamlessly fit in most modern workflows.

Overview by

Jamie Hallitt (Head of Growth @ Ruler Analytics)

Discussions

Ruler Analytics Community

Pricing

Pricing provided by Ruler Analytics.

Small/Medium Business

Starting at £179.00

Per Month

Medium Business

Starting at £584.00

Per Month

View More Pricing Information

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Ruler Analytics Media

Ruler Analytics Demo - Central Performance Dashboard

Ruler's dashboard combines visitors, form fills, calls, sales, revenue, cost and ROI data into a single view, which can be filtered as needed and viewed across days, weeks, months and years.

Ruler's Source Report provides you with clicks, form fills, calls, opportunities, opportunity value, sales, revenue, cost, CPA, CPS, ROI and ROAS by source. You can switch between 5 different attribution models and filter by specific sources.

Ruler Analytics Demo - Conversion Reports

Ruler's Conversion Reports show a full list of the conversions tracked (calls + forms) and a summary of their journey, including form field data, first and last touch points, page views and number of sessions for each visitor.

Ruler Analytics Demo - Visitor Journey Report

Click into a visitor to see their full journey - all touch points, sources, page views, number of sessions, content consumed, pages visited and form fields (including self reported attribution data).

Ruler Analytics Reviews (30)

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Verified User in Legal Services

Mid-Market (51-1000 emp.)

9/13/2024

"Efficient analytic tool"

4/5

What do you like best about Ruler Analytics?

What I like about Ruler is its ability to track the entire customer journey. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Some minor mapping issues, initial setup can be complex Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain

Mid-Market (51-1000 emp.)

12/7/2023

"The perfect solution for B2B call tracking & marketing attribution!"

4.5/5

What do you like best about Ruler Analytics?

Ruler Analytics has allowed us to make more informed decisions about our marketing strategy. It tracks Form fills, Phone Calls (Online & Offline) and even Web Chat conversations!

We now know which Paid campaigns/ keywords are bringing the most revenue (vs spend) and we can now use data-driven decisions when managing our PPC budget(s). Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Only a small point but the setup and integration with Salesforce could be simpler if there was a managed package to install. However, I appreciate not all Ruler Analytics clients will use Salesforce. Review collected by and hosted on G2.com.

What problems is Ruler Analytics solving and how is that benefiting you?

I wanted to segment our Leads, Opportunities, Sales and Revenue by marketing channel. Tracking calls allowed us to understand the impact of inbound calls, but we used other methods to generate leads. So, while we understood our traffic, we didn’t know our true return on investment (ROI) before we started using Ruler’s marketing analytics tool. Review collected by and hosted on G2.com.

Robin C.

Small-Business (50 or fewer emp.)

10/16/2023

"Great insights"

4.5/5

What do you like best about Ruler Analytics?

Seeing the detail of every form submission and phone call, from what source, the duration of the call and the pages that led to a conversion is a real eye-opener. I've worked with Ruler for 15 years on and off, and when we have collaborated, it's been incredibly useful to my clients and really does expose the referring sources that are working best and helps to inform the wider digital marketing strategy. A must for any lead-gen business. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

It can be difficult to get clients to use this data as frequently and thoroughly as they should do - getting buy-in is sometimes a challenge. But persevering provides invaluable results. Review collected by and hosted on G2.com.

Jack F.

Mid-Market (51-1000 emp.)

11/27/2023

"Fixed our problem with revenue attribution"

5/5

What do you like best about Ruler Analytics?

the platform fixed our attribution modeling. It does everything in the backend and requires no human intervention. Data as and when we need it. It also integrates really well will Google, Bing & Hubspot etc...

Account manager is really responsive and always happy to help. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

1. Sometimes the platform is slow

2. user access rights have to be directed through account manager Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/9/2023

"Invaluable data visibility"

4.5/5

What do you like best about Ruler Analytics?

Ruler gives us that link between online and offline, enabling us to make educated decisions on our marketing efforts, it's a real game changer! It's become an integral part of our day to day analaysis. Customer support are always rapid in response too. Great bit of tech. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Niggles like 90 day window on analysing data has been addressed in the new UI. I would say there could be more hand holding rather than self fact finding. Review collected by and hosted on G2.com.

anand m.

Mid-Market (51-1000 emp.)

11/27/2023

"Ruler is very user friendly in terms of analytic report. It gives complete details related to leads."

5/5

What do you like best about Ruler Analytics?

Get the exact details of leads and revenue. Also, it analyzes correctly which page of your website getting good visibility. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Sometimes websites get hanged, which is normal. We can improve the UI to give it mor Review collected by and hosted on G2.com.

Thomas M.

Mid-Market (51-1000 emp.)

11/21/2023

"Ruler is a cost-effective means for implementing call tracking."

4/5

What do you like best about Ruler Analytics?

The lack of complexity. It makes complex call tracking easy to integrate, and the webhooks allow data to be delivered to our centralised reporting system in near-real time. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Access to a full API - not just the webhooks - would be useful. Also, ordering static numbers requires a form to be submitted. It'd be better if the platform allowed these to be self-provisioned by the user. Review collected by and hosted on G2.com.

Oli W.

Mid-Market (51-1000 emp.)

9/15/2023

"A positive agency experience"

4/5

What do you like best about Ruler Analytics?

Ruler provides us with much more insight into where leads have come from and enables us to make more informed marketing decisions about where media should be bought in relation to our objectives. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Whilst Ruler solves an issue we have, the only downside is total end to end attribution, which isn't readily available as you can only see first and last click of the user journey. I'd love to see the solution evolve to allow us to comprehensively track and group specific journey's and analyse this in more detail, from first point of contact all the way through to enquiry. Review collected by and hosted on G2.com.

Chris P.

Founder

Small-Business (50 or fewer emp.)

10/17/2023

"Insightful analytics"

4/5

What do you like best about Ruler Analytics?

Ruler Analytics has been a game-changer for our business. Its precise tracking and insightful analytics have empowered us to make data-driven decisions and optimize our marketing efforts like never before. We're thrilled with the results and can't recommend it enough! Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

The UI and the dashboard can be improved still. Review collected by and hosted on G2.com.

Lee H.

Digital Marketing and Transformation

Mid-Market (51-1000 emp.)

8/30/2023

"Simple to use, and hlpeful support team."

4.5/5

What do you like best about Ruler Analytics?

Their support staff are always quick to offer assistance. Their integrations with common platforms make it really simple for us to get access to their data in a format we're already used to. Review collected by and hosted on G2.com.

What do you dislike about Ruler Analytics?

Not much to dislike, the platform works well for us. Review collected by and hosted on G2.com.