The tool helps us to allocate budgets as effectively as possible.

I use Billy Grace as an Ads Specialist, and what I value most is the clear overview it provides of all paid media channels in one place. Thanks to the direct integrations, all relevant data is easily accessible without having to manually combine data from different platforms. This saves a significant amount of reporting time and gives you confidence that the data is being captured correctly in an external tool. Another major advantage is the ability to analyse the contribution of each channel using different attribution models. This provides a much more complete view of the impact of your digital marketing activities than tools such as GA4, and makes it easier to understand how different channels contribute to the overall customer journey and results.

What I really appreciated about working with BG is how well they support you during onboarding and employee training. They truly take the time to guide you, which makes a big difference. Unlike some other software providers, they remain accessible and responsive even after the initial setup, and are always available for follow-up questions or support. They also actively think along with you when it comes to custom requirements and are willing to invest in tailored solutions. Even client-specific needs are taken seriously and picked up. On top of that, they’re simply a great team to work with motivated, friendly, not pushy, and genuinely helpful.