It provides clear data-driven insights without having the bias/"own data limit" that the advertising platforms have. We all know that top funnel ads perform less than low funnel ads when looking at the last click data, but now we know what contributes where in the funnel, and also what doesn't contribute anywhere. This helps us reallocate the budgets to the right places. It is very easy to understand and is very user friendly so learning the tool is easy.

Since partnering with Billygrace, we’ve gained much clearer insight into our funnel. Where we used to rely on gut feeling, we can now make data-driven decisions thanks to their transparent dashboards and analytics. This has allowed us to optimize more effectively and see real results. What we really appreciate about Billygrace is their willingness to listen. They’re open to feedback, genuinely engage in discussions, and are quick to implement suggestions when it aligns with the overall strategy. That level of flexibility and collaboration makes them stand out. They’re not just a service provider — they’re a true partner. In short: a professional, data-savvy team that’s both effective and responsive to continuous improvement.

The umm model and gaining insight into the entire conversion path and the advice on budget allocation.