Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you
Also listed in Content Analytics, Mobile App Analytics, Data Exchange Platforms
It helps you track all visitors or traffic coming to your site. It don't just track my organic traffic but also direct visitors from all my social media channels that help me to keep updated with everything. You can easily integrate the Analytics to Search console, Google Ads, and more service to get everything at one place. I Review collected by and hosted on G2.com.
Online Visibility and Content Marketing SaaS Platform
Also listed in Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites

What keeps me coming back is the rabbit hole it lets you go down — and the number of features is exactly what makes that rabbit hole so deep. I'll start by checking one keyword and two hours later I've mapped out an entire content strategy using tools I didn't even know Semrush had. The data doesn't just tell you what's happening, it tells you WHY your traffic dropped on a Tuesday, why a competitor suddenly blew up, why a page that should be ranking isn't. Every single one of those answers lives inside a different feature, and they all connect. Other tools give you numbers. Semrush gives you context — and an entire arsenal to act on it. Review collected by and hosted on G2.com.
PostHog is the open-source, all-in-one platform that helps engineers build better products.
Also listed in Session Replay, Mobile App Analytics, Digital Analytics, Feature Management, A/B Testing
We mainly use it for product analytics and session replays and check it almost every day. It provides a lot of high-quality features for a website or SaaS product, and it isn’t hard to understand how to implement, even though there are many features it tries to walk you through. I also really like the app’s design; it looks great and genuinely feels like a passion project. Integrating it into both our website and our web app has been fairly straightforward as well. Their documentation site looks so good but is also helpfull. Review collected by and hosted on G2.com.
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.
Also listed in Customer Journey Mapping, Feedback Analytics, Digital Experience Monitoring (DEM), E-Commerce Analytics, Product Analytics
What I appreciate most about Glassbox is how it captures every digital interaction in real time, providing a comprehensive and transparent view of user behavior. The visual session replay feature allows me to quickly identify areas where users encounter difficulties. Its analytics are both robust and easy to use, enabling teams to implement data-driven improvements efficiently. In summary, Glassbox speeds up troubleshooting and significantly improves the digital customer experience. Review collected by and hosted on G2.com.
Amplitude is an analytics solution built for modern product teams.
Also listed in Digital Analytics, Mobile App Analytics

I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays. Review collected by and hosted on G2.com.
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
Also listed in Product Analytics, Digital Analytics, Mobile App Optimization, Application Performance Monitoring (APM), Heatmap Tools

What I like best about LogRocket is how easily it lets you replay real user sessions and see exactly what the user experienced when something breaks. It saves a ton of time during debugging because you can:
Watch the exact steps that led to the issue
See console logs, network calls, and errors in the same timeline
Correlate frontend behavior with backend failures
Reproduce flaky or environment-specific bugs much faster
Overall, it shortens the gap between “a bug was reported” and “I know exactly what went wrong,” which is huge for QA and debugging tricky issues. Review collected by and hosted on G2.com.
ConvertCart makes growing an online business easy by tailoring the tech and talent combination they need to reach their potential.
Also listed in Heatmap Tools, E-Commerce Personalization, Customer Journey Analytics, Personalization, Personalization Engines

We recently had the pleasure of working with ConvertCart, and I must say, the experience was nothing short of exceptional. Their platform is robust, intuitive, and designed to deliver results. However, what truly stood out was the expertise and dedication of Naman, our account executive.
From the very beginning, Naman demonstrated deep knowledge of eCommerce conversion optimisation strategies. He took the time to understand our unique challenges and tailored solutions that perfectly aligned with our business needs. His proactive communication, attention to detail, and ability to break down complex strategies into actionable steps made the entire process seamless and efficient.
The results speak for themselves – we saw a significant boost in conversion rates, reduced cart abandonment, and improved customer engagement metrics. The data-driven approach and constant optimization by the ConvertCart team ensured that we were always ahead of the curve.
If you're looking for a partner to help you maximize your eCommerce potential, I cannot recommend ConvertCart enough. And if you're lucky enough to have Naman as your account executive, you're in great hands!
5/5 stars – Outstanding service and results! Review collected by and hosted on G2.com.
Detrics is a productivity tool for marketers. We connect all your marketing data sources to Google Sheets™ in just a few clicks, eliminating the need for manual exports or CSV
Also listed in ETL Tools, Digital Analytics, Marketing Analytics

I like how Detrics simplifies my report management for my agency. It makes data downloading easier and is very user-friendly. I love how easy it is to integrate and how quickly it responds. Additionally, it is cost-effective, which is a great benefit. I also appreciate that with just a few clicks I can download, organize everything, and schedule queries very simply. The initial setup was easy, it only required a couple of clicks and creating the account. Review collected by and hosted on G2.com.
Lucky Orange is a tool that quickly see who is on site and interact with them in many ways, chat with visitors on site, actually watch their mouse move around the screen and c
Also listed in Product Analytics, Heatmap Tools, Digital Analytics, E-Commerce Analytics

I find the heat maps feature in Lucky Orange to be a massive part of its appeal. Knowing where people are clicking, which pages and sections of the website they interact with is super important for us. This feature helps streamline and optimize our websites, especially in performing conversion rate optimization. Lucky Orange makes everything so easy with its user-friendly interface and relevant columns, making it great for new users to start using heat maps or recordings and see all that data. The initial setup of Lucky Orange on our Shopify store was really smooth, as it was just a one-click process, with a plan layout that's well simplified for ease of use. Review collected by and hosted on G2.com.
Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data
Also listed in ETL Tools, Marketing Analytics, Digital Analytics

Dataslayer.ai has been a game-changer for our Looker Studio integration, especially when native connectors fall short. It reliably pulls in all our clients' data without the usual headaches. Within just a day or two, I was able to build a comprehensive 8-page reporting template that we use across clients, making end-of-month reporting incredibly efficient. This efficiency gives us more time to focus on what really matters—and that's analyzing performance and providing meaningful business recommendations. I also appreciate how simple the initial setup was; our team found it easy to set up the dashboard and optimize it at client request. Additionally, the Looker Studio integration tool provides a holistic view of performance data, and the platform has streamlined our workflow, making client reporting truly effortless. Review collected by and hosted on G2.com.
Dataroid is an enterprise-level digital analytics and customer engagement platform designed to help businesses gain deep, actionable insights into customer behavior across m
Also listed in Digital Analytics, Product Analytics

As a software engineer, managing and using digital analytics channels through APIs is very important to me, especially since I don’t use the interface directly. The APIs provided by Dataroid are very easy to use from a developer’s perspective. Their clean and well-structured documentation also made the integration process smooth. In addition to the product itself, I have to mention their customer support. They have a highly engaged and solution-oriented team, both on the technical side and in digital analytics. Review collected by and hosted on G2.com.
Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is o
Also listed in Website Change Monitoring, Digital Accessibility Tools, Digital Accessibility Platforms, Website Monitoring, Digital Analytics

I find Lumar's technical analysis report to be really good and quite competitive in the market. It is especially helpful in identifying pages that are linked and unlinked through the crawl, which is great for getting to know any website. This feature was quite beneficial while analyzing a website, especially for our team, which was new to the organization, as it helped us to understand the purpose of each section. Additionally, the initial setup of Lumar was quite easy. Review collected by and hosted on G2.com.
With Delve AI, you can create data-driven buyer personas for your business and for your competitors' businesses automatically in minutes. Operating at the intersection of m
Also listed in Social Media Analytics, Market Intelligence, Brand Intelligence, Content Analytics, Audience Intelligence Platforms

I really like how Delve AI takes complex data and turns it into something simple and actionable. The customer personas feel very realistic and help us understand our audience better than just looking at spreadsheets. The competitor insights are also very handy, it’s like having a clear picture of where we stand in the market at any given time. Most importantly, the platform updates automatically, so we’re always working with fresh insights without having to spend hours digging for them. Review collected by and hosted on G2.com.
Clicky is a real-time web analytics service developed by Roxr Software, Ltd., a Portland, Oregon-based company founded in 2006. It provides website owners with detailed insigh
Also listed in Content Analytics

Clicky provides real-time website analytics with a clean and intuitive interface. I particularly like the ability to track visitors, actions, and goals in real time, which helps me make faster, data-driven decisions. The dashboard is user-friendly, and the heatmaps and on-site analytics are very practical for understanding user behavior. Review collected by and hosted on G2.com.
Fospha are the marketing optimisation specialists.
Also listed in Marketing Analytics, Digital Analytics

Fospha allows us to accurately measure our true attribution which is singnificanlty better than in-platform. We've been able to considerably scale our TikTok efforts as a result of what we can see inside of Fospha. It's allowed us to scale dramatically across a variety of channels. It also allows us to better measure our campaigns. The saturation curve is an excellent tool and very useful for us. Review collected by and hosted on G2.com.
Swydo is an easy to use reporting platform. It allows you to develop customized reports. Reporting can be automated on user's schedule.
Also listed in Data Visualization, Digital Analytics, Social Media Analytics

I like the ease of combining multiple channels and sources into a structured format with Swydo. The ease of creating a good dashboard is better than most of the other dashboarding tools I've used before. It gives me an easy overview of results, which is great for client meetings. The initial setup was very easy, and I received great help from the team. Review collected by and hosted on G2.com.
MonsterInsights is a Google Analytics plugin for WordPress, designed to simplify the integration and utilization of analytics on your website. With over 3 million active insta

I use MonsterInsights to track and understand website performance directly inside WordPress. I like how it translates the complex Google Analytics data and simplifies it, making it easy to understand even for non-technical users. Review collected by and hosted on G2.com.
Exatom form and field analytics complement your existing analytics platforms, like Google Analytics or Adobe Analytics, as it starts where regular web analytics tools stop. Ex
Also listed in Pop-Up Builder, E-Commerce Analytics, Digital Analytics, Marketing Analytics

I appreciate Exatom for providing great insight into our checkout processes and implementing solutions across the entire website. I like the detailed metrics it offers on each form step, helping me recognize what needs improvement. I also value the great communication they offer and their willingness to implement improvements on the website themselves. Review collected by and hosted on G2.com.
Silktide gives you everything you need to make your website better, with automated accessibility testing, content optimization, and digital marketing in one platform.
Also listed in Digital Accessibility Tools, Digital Analytics, Heatmap Tools, Content Analytics, SEO Tools

Silktide makes something that’s normally a huge headache feel straightforward. The platform breaks down accessibility, content issues, SEO gaps, and website performance into clear, actionable pieces that I can actually prioritize. Instead of staring at a long list of vague problems, I know exactly what needs to be fixed and why it matters. The score system and visual breakdowns make it easy to communicate issues to non-technical teams, which saves me a ton of time and back-and-forth. Review collected by and hosted on G2.com.
Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and repo
Also listed in Predictive Analytics, Mobile App Analytics, Audience Intelligence Platforms

I love Adobe Analytics' advanced segmentation and customizable dashboards, which make it easy to analyze and visualize complex data. Advanced segmentation helps me analyze specific audiences, while customizable dashboards make insights easy to visualize and share for faster, data-driven decisions. I also appreciate the better integration with Adobe Experience Cloud, which was one of the reasons we switched from Google Analytics. Review collected by and hosted on G2.com.