Website Traffic Software

The GA4 interface still doesn't feel built for people who live in reports. Things that were one click in Universal Analytics now take an Exploration or three menus of digging, and when I'm building monthly reports across multiple clients, that friction adds up. The reporting interface can also be slow to load, especially with longer date ranges or comparisons. My biggest wish is that the standard reports answered more questions out of the box, because right now it feels like GA4 assumes everyone has time to build custom reports from scratch, which isn't the reality at a small agency. Review collected by and hosted on G2.com.

Google Analytics solves the 'prove it' problem. As the strategist responsible for SEO, paid, and content across a dozen-plus clients, every recommendation I make needs data behind it, and GA is where that data lives. When a client's organic traffic declines, I can dig into which pages and sources are driving the drop and turn that into a strategic conversation instead of a guessing game. It's also the backbone of monthly client reporting, connecting website behavior to the campaigns we run so clients can see what their spend is actually doing. For a small agency, having one free, universally accepted source of truth for web data means every client conversation starts from shared facts. Review collected by and hosted on G2.com.

I find the Semrush apps marketplace a bit underwhelming. There are many tools, but they are spread across different subscriptions., It's hard to keep track of everything., If you wanna get AI rankings, you have to buy different subscription. Review collected by and hosted on G2.com.

I use Semrush to track our rankings, authority score, and see how our pages are performing. The biggest thing is it generates data so fast, instead of doing analysis by hand one by one across Google Analytics and Search Console. It's my third tool that closes the loop. Review collected by and hosted on G2.com.

Amplitude premium pricing is very high. Starting from $995/ month for a business package. The amplitude-free plan does not have a basic AB test framework.The speed of the sql query can be slow for some users. Review collected by and hosted on G2.com.

Reading the documentation first and then implementing it is the best way. Review collected by and hosted on G2.com.

We are making games. So, where looking a what types of levels are performing better or checking daily retention of players or just analyzing the performance of last release amplitude is the best choice amongst all. The main benefit realized is we have custom charts for specific projects that we can look daily and see if any major drop/anomaly is there in user behaviour. Review collected by and hosted on G2.com.

I haven't used Glassbox long enough to hit major friction. But if I had to guess: onboarding might feel heavy for non‑technical teams, and session replays could raise privacy concerns without clear filters. Also, for small festivals with tight budgets, the price point might be a barrier. Review collected by and hosted on G2.com.

I love how Glassbox identifies why users get stuck with its AI struggle detection, saving me from guessing. It highlights issues early so I can fix them before they affect sponsor satisfaction or sales. Review collected by and hosted on G2.com.

The platform has a noticeable learning curve, especially for new users. Creating polished guides and managing them at scale can become time-consuming, and some customization options are limited. The interface can feel overwhelming because many features are spread across different areas. I would also like to see stronger AI-assisted authoring, better workflow automation, and a more intuitive overall experience. Review collected by and hosted on G2.com.

Pendo helps us improve first-time user experiences by guiding users through key workflows and features. It also helps us create targeted user segments, deliver relevant in-app messages, and understand how different groups engage with the product. Features such as guides, tooltips, and product analytics make it easier to support adoption without depending on engineering for every update. Review collected by and hosted on G2.com.

There is not much I strongly dislike about PostHog, but the main downside is that it can feel a little overwhelming at the beginning because it has many powerful features in one platform. Setting up events, dashboards, funnels, and feature flags properly requires some time and planning, especially for teams that are new to product analytics. Some reports could also be easier for non-technical users to understand without needing help from a developer or data person. Overall, these are not major problems, but improving onboarding, templates, and simpler explanations inside the product would make PostHog even easier to adopt. Review collected by and hosted on G2.com.

PostHog helps us solve the problem of not knowing exactly how users behave after they enter the product. Before using it, it is easy to rely on assumptions, but PostHog gives clear data through product analytics, funnels, dashboards, and session recordings. It helps us understand where users drop off, which features they actually use, and which parts of the experience need improvement. This benefits us by making product decisions faster, improving onboarding, finding bugs or friction points earlier, and measuring the impact of changes more accurately. It also reduces the need to use many separate tools because analytics, feature flags, experiments, and user feedback can all work together in one platform. Review collected by and hosted on G2.com.

There is nothing to dislike about convertcart. Review collected by and hosted on G2.com.

I use ConvertCart to optimize our website for data analysis, enhance our conversion rate, and solve technical challenges. Their JavaScript overlay allows for impressive upgrades and visual improvements, benefiting the technical aspects of our site. Review collected by and hosted on G2.com.

When the volume of data is absurdly large, it cuts off a bit or it bugs out. Review collected by and hosted on G2.com.

Detrics simplifies my report management, makes data downloading easier, and integrates easily. It allows me to organize and schedule queries with just a few clicks, making it very user-friendly and easy to use. Review collected by and hosted on G2.com.

One thing I've learned is that Session Replay isn't meant to replace good event tracking. Sometimes I can see exactly what a user is doing, but without the right custom events, I'm still missing the "why" behind those actions. That's where good instrumentation makes all the difference. LogRocket is already a great tool on its own, but once you combine it with a solid analytics strategy, it becomes much easier to understand what's actually happening instead of just watching a replay. Review collected by and hosted on G2.com.

Every time we roll out a new feature, I like to spend some time watching how people actually use it. There's almost always a gap between the way we think something will work during development and what real users end up doing. LogRocket is usually one of the first tools I open after a major release. More than once, I've noticed buttons people completely overlook, forms that create unnecessary confusion, or workflows that seem obvious to us but not to the people using the product. Those little discoveries have led to improvements we probably wouldn't have made otherwise. That's what I value the most. Instead of relying only on charts and usage metrics, I can actually see how people interact with the product, and that gives me a lot more confidence when it's time to decide what to improve next. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

We don’t have a major dislike. There is quite a lot of data in the platform, and you have to get creative with how to use that. But the regular touchpoints with the customer teams are great for learning. Review collected by and hosted on G2.com.

Dataroid helps us understand how our users move on our digital channels by collecting real-time digital footprints and creating unified profiles. We can create adhoc dashboards without becoming dependent on our departments and understand drop offs, increases or any experiential outlier in real time. Dataroid also has an engagement layer, so it’s easy to turn any insight into action. Review collected by and hosted on G2.com.

Mappings can sometimes be a drag, but AI has begun to make this easier. Review collected by and hosted on G2.com.

Across our optimisation and demand‑shaping use cases, DXA has been particularly powerful in:

Identifying friction points and hesitation signals within key journeys

Providing evidence to prioritise experiments more confidently

Supporting post‑test analysis with richer behavioural context, not just outcome metrics

This has directly supported a more mature, insight‑led CRO approach—moving conversations away from opinions and assumptions and firmly onto customer evidence. Review collected by and hosted on G2.com.

Within one of the pivot tables, the one with the heat map, we couldn't find how to display an ad image when connecting with Looker Studio. It remains pending to analyze with support. Review collected by and hosted on G2.com.

I use Dataslayer.ai to connect it with Looker Studio and fully automate my reports. The tool is intuitive, includes an AI add-on that I find useful for resolving errors or clarifying metrics, and the team's support is excellent. Review collected by and hosted on G2.com.

The one area I'd flag for improvement is how billing tier upgrades are handled. We manage payments through a service that issues virtual credit cards with fixed spending limits tied to each vendor. When we exceeded our contact limit, Lucky Orange automatically upgraded us to the next tier without any advance notice. The higher charge itself was reasonable given the overage, but because it came without warning, it exceeded the predefined limit on our virtual card and the payment failed.

The impact is that a billing change we would have approved instead turned into a declined payment and the scramble that follows, which isn't a great spot to be in for either side. A simple fix would solve it: an email notification before an automatic tier upgrade takes effect, explaining the change and the new amount. That heads-up would let customers adjust card limits or budgets ahead of time and avoid the failed transaction entirely. Review collected by and hosted on G2.com.

Before Lucky Orange, our analytics could tell us what was happening but never why. We could see that our mobile checkout had a high drop-off rate, but the numbers didn't explain the cause, so we were left guessing and shipping fixes that didn't move the needle.

Watching real session recordings changed that. The clearest example: we'd been struggling with checkout abandonment for weeks, but once we started watching recordings we found a coupon field that was broken on mobile and silently blocking conversions. Our funnel reports never flagged it because the sessions just looked like ordinary drop-offs. We fixed it within a day of spotting it, and recovered conversions we'd been quietly losing the entire time.

It's also cut down a lot of internal back-and-forth. Debates about page layout or where a CTA should go used to drag on with no way to settle them. Now we pull up heatmap and scroll data and make the call in minutes instead of meetings. The live chat feature has been a bonus on top of that, becoming one of the main places our support conversations now start.

The overall benefit is that we spend far less time guessing. We can watch what people actually do, find the specific thing that's broken or confusing, and fix it, instead of running blind tests and hoping something works. Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

What I dislike about Adobe Analytics is that it has a steep learning curve, especially for new users. The interface can feel complex at first, and setting up reports or dashboards may require some training. It can also be relatively expensive, which might not be ideal for smaller teams or organizations. Review collected by and hosted on G2.com.

Adobe Analytics solves the problem of limited visibility into user behavior and fragmented data. It brings all analytics into one place and provides detailed insights into how users interact with websites or applications. For me, it helps in identifying user patterns, optimizing campaigns, and improving overall performance. It also enables better decision making by providing accurate and actionable data.

Overall, my experience with Adobe Analytics has been positive, especially in terms of gaining deeper insights and improving digital strategy. Review collected by and hosted on G2.com.

From the beginning I have an issue with opening dashboard, not much of an issue, more like small 'error'. The screen for short second displays that I do not have access to the selected dashboard. The first few times I thought this was real issue, but now I know this is just some display issues, hope in the future this could get fixed, for more smooth experience. Review collected by and hosted on G2.com.

You won't find a better stats tool anywhere! Review collected by and hosted on G2.com.

Thanks to mixpanel, I can find out what functions of my application people use most often, which allows me to focus on improving the functions that users use. With help of the stats of certain user, which doesn't use my program much, I can ask an opinion about my program, so I can know, what must be upgraded or improved. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

Nothing. Leadlander gets the job done and performs up to our expectations. It's a very small investment that has proven to be the foundation of our marketing strategy. Review collected by and hosted on G2.com.

Leadlander accurately identifies website visitors. It's helped our marketing agency better understand our site visitor demographic and also when paired with our cost per conversion metrics, it has lowered the cost per qualified lead significantly, by 30+% for every agency client we utilize it for! Review collected by and hosted on G2.com.