Website Traffic Software

I feel like adding new members in the team is not always the easiest and it takes a little time to understand how it works. It is definitely made for professionals that are used to digital marketing. But it is very complete and customizable. Review collected by and hosted on G2.com.

Google Analytics helps us track our trafic, and evaluate our ads performance so we can change them, increase or decrease the money spent. Review collected by and hosted on G2.com.

What I dislike about Semrush is that it can feel a bit overwhelming at first because there are so many tools and features. The pricing can also be a bit high for beginners or small creators who are just starting out. Once you get used to it, though, it becomes much easier to navigate and use effectively. Review collected by and hosted on G2.com.

Semrush helps solve the problem of figuring out what content to create and how to improve visibility on search engines. It makes keyword research, competitor analysis, and SEO optimization much more accessible in one place.

For me, it saves a lot of time when planning content for my website by showing what people are actually searching for and how competitive those topics are. This helps me create more focused, high-intent content that has a better chance of ranking and reaching the right audience. Review collected by and hosted on G2.com.

Event management and schema changes can be challenging at scale. When event names evolve or need restructuring, it tends to have a knock-on effect across charts, dashboards, and cohorts. A more guided migration experience would go a long way in reducing the maintenance burden that comes with a maturing data taxonomy.

Some of the more advanced features have a learning curve. Tools like Pathfinder or custom formula metrics are genuinely powerful, but they reward users who invest time in understanding the platform deeply. Better in-product guidance or contextual tooltips could help teams get more value from these features sooner. Review collected by and hosted on G2.com.

Amplitude solves the core challenge every product team faces: turning raw user behavior into decisions you can act on with confidence.

For us, this shows up in a few concrete ways. Funnel and retention analysis lets us understand where learners drop off and what keeps them coming back, which directly shapes how we prioritize features and iterate on the learning experience. Cohort segmentation means we can go beyond surface-level metrics and ask sharper questions, like how engagement differs across skill levels, markets, or acquisition channels.

More broadly, Amplitude reduces the distance between a business question and a reliable answer. That benefits the whole team, but especially as a product manager it means I can walk into decisions, whether about monetization, onboarding, or feature prioritization, with data rather than instinct alone. Review collected by and hosted on G2.com.

GUIDE METRICS!!! We need better guide metrics, especially with guide goals on embedded guides. AND dashboards need the ability to compare guides and highlight guides that need work/need to be looked at. Better auditing metrics IN THE PRODUCT, a LOT of manual work is required to highlight guides that may have issues and what those issues might be. Review collected by and hosted on G2.com.

I use Pendo to ensure communication and training reach the right people at the right time, delivering precise messages to users and tracking guide success. Review collected by and hosted on G2.com.

Glassbox can feel overwhelming at first because of the depth of data it provides. Additionally, the platform can be resource-intensive, leading to occasional performance slowdowns on large datasets. Review collected by and hosted on G2.com.

Glassbox addresses the challenge of truly understanding user behavior throughout digital journeys by offering comprehensive clarity. By capturing every interaction, it uncovers hidden friction points, technical problems, and drop-offs that traditional analytics might overlook. This enables quicker troubleshooting, lessens customer frustration, and enhances conversion rates. In the end, Glassbox delivers actionable insights that support the optimization of both user experience and overall business performance. Review collected by and hosted on G2.com.

Honestly thankfully I am a bit technical but looking it being used by other founders it might get a little complex. Review collected by and hosted on G2.com.

I use PostHog for analytics and visibility, learning usage patterns from my users. The session replays help identify possible bugs and track the user journey. It's easy to install, even for non-technical users, and offers great visibility features. Review collected by and hosted on G2.com.

I don’t like that the data can’t be processed before it’s stored. Review collected by and hosted on G2.com.

User analytics is so important nowadays, and we have so many projects on the table right now. In the words of a CUS team member here: "I don't know how we've been working without logrocket all this time" haha. Review collected by and hosted on G2.com.

There is nothing to dislike about convertcart. Review collected by and hosted on G2.com.

I use ConvertCart to optimize our website for data analysis, enhance our conversion rate, and solve technical challenges. Their JavaScript overlay allows for impressive upgrades and visual improvements, benefiting the technical aspects of our site. Review collected by and hosted on G2.com.

When the volume of data is absurdly large, it cuts off a bit or it bugs out. Review collected by and hosted on G2.com.

Detrics simplifies my report management, makes data downloading easier, and integrates easily. It allows me to organize and schedule queries with just a few clicks, making it very user-friendly and easy to use. Review collected by and hosted on G2.com.

This isn’t a dislike but it should be noted that the platform is extensive and if

this is your first time with a tool like this, it will take a learning curve. The

customer teams have regular sessions so I do advise you to join those to get

maximum value. Review collected by and hosted on G2.com.

Customer journey analytics, understanding behavioral insights in our digital

banking channels and creating personalized engagement points. Review collected by and hosted on G2.com.

We did not receive much in terms of competitor metrics. It mainly targets the technical part of SEO, so I feel the main downside is the lack of competitor data. Overcoming this could make it one of the best tools. Review collected by and hosted on G2.com.

Lumar provides a competitive technical analysis report and helps my team, especially being new, understand website structure by showing linked and unlinked pages. Review collected by and hosted on G2.com.

Honestly, the downside is that if you are on a very small team, at the beginning it can feel like an overwhelming amount of data, especially if this type of data gathering is new for your team. It's a great problem to have, but it can seem intimidating at the start. Depending upon the size of your projects, teams, or user pool, I would also recommend setting up some guardrails regarding access and edit ability, there are some functions of the tool that can also easily get disorganized, without a level of effort required by all users to keep them structured. Review collected by and hosted on G2.com.

Contentsquare helps us do analysis every single day. We do pre/post Experimentation analysis, product analytics and experience monitoring. We also have it on our Mobile App projects. We use CSQ to give us context into the "why" by looking at behavior of our users for any use case. What started out as mostly a function of UX/design/research, has grown into a full enterprise-wide tool; we have everyone from data analytics, customer experience, sales, etc all using CSQ for their own use cases. Review collected by and hosted on G2.com.

I think an improvement could be made to aggregating the data. More insights around where it notices people have been struggling would be really, really helpful. Review collected by and hosted on G2.com.

I use Lucky Orange for heat maps and recordings of visitors. It solves complex website issues by identifying resistance points or confusion with user session recordings, helping us track interaction and engagement to optimize our site. Review collected by and hosted on G2.com.

Some of the features were difficult to find at first but the site is fairly simple to navigate once you get the hang of it. Review collected by and hosted on G2.com.

Dataslayer.ai is a game-changer for Looker Studio integration, solving data pull issues and making client reporting effortless. It streamlines our workflow, combining paid search and social data efficiently, and allows us to focus on analyzing performance and making meaningful recommendations. Review collected by and hosted on G2.com.

There isn’t much to dislike, but if I had to point out something, I would say the amount of insights can feel overwhelming at first. It takes a little time to figure out which reports are the most relevant for day-to-day use. Review collected by and hosted on G2.com.

Delve AI helps us understand our customers and competitors in a way that would take a lot of time and resources to do manually. Before, we were piecing together information from different tools and still didn’t get the full picture. Now, we get clear customer personas, buying behaviors, and competitor insights all in one place. This saves us a huge amount of time, but more importantly, it gives us confidence in making marketing and product decisions. The benefit is that we can move faster, personalize our campaigns better, and stay ahead of competitors. Review collected by and hosted on G2.com.

While Clicky is very functional, some additional integrations with other marketing and CRM tools would improve workflow efficiency. The reporting options are good but could benefit from more customization for complex analytics needs. Review collected by and hosted on G2.com.

Clicky helps solve the problem of delayed or fragmented web analytics. By providing real-time insights, it allows me to respond quickly to trends, optimize user experience, and improve conversion rates. This has made website management more efficient and data-driven. Review collected by and hosted on G2.com.

Nothing really. Some channels have taken a while to onboard but that's to be expected. Review collected by and hosted on G2.com.

Fospha gives us true attribution across all of our paid channels - Meta, Snap, TikTok, Affiliates, CRM, SMS etc. Review collected by and hosted on G2.com.

What I previously was the ability to report ROAS automatically. It was only possible to add this manually. However, I am not sure whether this is currently supported. For now, this is not a priority for my dashboards. Review collected by and hosted on G2.com.

I use Swydo to visualize campaign data in an appealing way, combining multiple sources into structured dashboards. It gives me an easy overview of results to use in client meetings. Review collected by and hosted on G2.com.

There is nothing that I don't dislike about Silktide Review collected by and hosted on G2.com.

Silktide effectively solves the problem of maintaining high-quality content at scale. It provides comprehensive content scores that allow us to monitor spelling errors and sentence structure across the entire site, ensuring our messaging is professional and readable. This is a task that would be impossible to manage manually as the site grows.

From a technical perspective, it helps us implement proper data structures and JSON-LD. This ensures that search engines can accurately interpret our content, which significantly improves our visibility. By identifying issues with structured data and technical SEO, Silktide allows me to make on-the-spot fixes and retest pages immediately. This level of detail, combined with the inventory of every page and reading level age, ensures that our site remains compliant, functional, and user-friendly at all times. Review collected by and hosted on G2.com.

I don't find the features useful - it is an expensive service that GoogleAnalytics can provide in greater depth. They need to improve their refund experience - they refused to refund me out of the 14-day window and refund a pro-rata for my annual subscription. They are GREEDY and do not care about their client's post-service experience. Review collected by and hosted on G2.com.

I use MonsterInsights to see website traffic, but I don't find it solves any problems or provides useful features. Review collected by and hosted on G2.com.