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Compare AB Tasty and VWO Testing 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Contact Us
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansVWO Testing
Star Rating
(926)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in ease of use, with users highlighting its straightforward setup process and intuitive visual editor. Many appreciate how easy it is to create A/B tests without needing coding skills, making it a reliable choice for those focused on conversion optimization.
- Users say that AB Tasty shines in personalization capabilities, allowing teams to optimize digital experiences effectively. Reviewers commend its ability to test features before launch and monitor user behavior seamlessly, which enhances the overall user experience without impacting website performance.
- According to verified reviews, VWO Testing has a higher total number of reviews, indicating a broader user base and potentially more reliable feedback. Users frequently mention the clarity of insights provided by the platform, which helps in making informed decisions about conversion strategies.
- Reviewers mention that while both platforms have similar star ratings, AB Tasty's recent user feedback emphasizes its lightweight performance and the independence it offers marketing teams to manage content without developer assistance, saving time and resources.
- G2 reviewers highlight that VWO Testing provides clear and easy-to-understand reports, which are crucial for evaluating test outcomes. This feature is particularly appreciated by users who need to quickly assess which variations perform better, enhancing their testing efficiency.
- Users report that AB Tasty's tools empower teams to personalize content effectively, with features that allow for easy editing and direct data access. This capability is seen as a significant advantage for teams looking to enhance their marketing efforts without heavy reliance on technical support.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
AB Tasty
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.5
372
8.5
793
Ease of Use
8.4
373
8.3
802
Ease of Setup
8.3
244
8.6
524
Ease of Admin
8.9
149
8.7
363
Quality of Support
9.3
368
9.0
765
Has the product been a good partner in doing business?
9.1
151
8.9
360
Product Direction (% positive)
9.1
369
9.0
789
Features by Category
Visitor Behavior
7.7
162
|
Verified
8.2
76
8.1
171
|
Verified
8.2
74
7.0
145
|
Verified
7.6
67
Templates
7.5
150
|
Verified
7.5
68
8.0
166
|
Verified
8.0
74
8.2
165
|
Verified
8.4
72
Personalization
7.2
143
|
Verified
7.6
68
7.8
147
|
Verified
7.9
63
7.2
124
|
Verified
7.0
63
Feature Not Available
6.8
60
7.2
120
|
Verified
7.0
63
6.8
115
|
Verified
6.9
60
9.1
161
|
Verified
9.0
78
8.0
133
|
Verified
7.7
61
Multichannel
8.1
148
|
Verified
7.7
69
5.5
96
5.5
56
7.9
137
|
Verified
7.4
61
Administration
7.2
120
|
Verified
7.5
60
7.7
140
|
Verified
8.2
73
7.5
126
|
Verified
7.5
70
7.5
132
|
Verified
7.7
69
Agentic AI - E-Commerce Personalization
6.2
50
7.2
10
6.2
49
8.0
10
Segmentation
8.8
7
8.8
11
7.3
5
7.9
8
Targeting
8.9
6
8.7
10
8.9
6
8.3
10
Triggered Content
9.0
5
8.8
7
Feature Not Available
Not enough data
8.0
5
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
9.2
6
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
7.8
53
7.7
24
7.8
55
7.6
30
8.4
62
Functionality
7.5
27
8.0
57
8.4
33
8.5
65
8.0
28
8.0
62
Computing
7.7
235
8.0
435
6.4
182
6.7
389
7.3
230
7.6
467
Experimental Design
8.2
235
8.4
464
8.2
217
8.6
456
8.3
235
8.2
448
Analytics
7.8
249
8.2
514
5.5
190
7.6
477
Agentic AI - A/B Testing
5.9
85
6.5
79
6.2
81
7.1
78
6.0
82
6.8
78
6.2
81
7.2
78
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
7.2
13
6.0
32
7.2
13
6.0
32
6.9
13
6.4
32
6.9
13
5.9
31
6.7
13
6.6
32
7.4
13
Variation Testing
9.1
25
9.3
32
7.4
22
8.1
27
8.5
24
8.7
30
9.0
23
8.8
30
8.3
23
8.3
30
8.2
20
8.5
28
Reporting
8.3
24
8.6
29
8.2
24
8.6
32
Personalization
8.9
20
8.3
27
8.5
20
8.1
26
8.1
20
8.5
24
Administration
8.2
19
8.5
24
8.2
22
8.3
22
8.5
22
8.9
29
8.8
22
9.0
28
Categories
Categories
Shared Categories
AB Tasty and VWO Testing are categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, A/B Testing, and Mobile App Optimization
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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