--- title: VWO Testing Reviews meta\_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 929 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ## Top-Rated Alternatives [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Kameleoon](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kameleoon") Kameleoon 4.6/5(137) ](https://www.g2.com/products/kameleoon/reviews) [ ![Monetate](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Monetate") Monetate 4.1/5(130) ](https://www.g2.com/products/monetate/reviews) [ View All Alternatives ](https://www.g2.com/products/wingify-vwo-testing/competitors/alternatives) # VWO Testing Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by VWO Testing but has limited features. Are you part of the VWO Testing team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. * * * Seller [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) Discussions [VWO Testing Community](https://www.g2.com/products/wingify-vwo-testing/discuss) Languages Supported German, English, Japanese, Spanish Solution Type All-in-One Overview by Pulkit Anand Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fwingify-vwo-testing%2Freviews%3Ffilters%255Bnps_score%255D%255B%255D%3D4) ## User Insights Average based on 929 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## VWO Testing Integrations (10) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GA Insights ](https://www.g2.com/products/ga-insights/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Heap by Contentsquare ](https://www.g2.com/products/heap-by-contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Clarity ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio Segment ](https://www.g2.com/products/twilio-segment/reviews) Show More ![Sumit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumit P.") SP Sumit P. 11/25/2025 "Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits" 4/5 What do you like best about VWO Testing? I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable. Setting up A/B tests is straightforward, and the insights provided are clear, which makes it a great tool for anyone serious about conversion optimization. I appreciate the trackability of visitors through VWO Testing, which helps in determining when to launch a page live based on visitor increase. Additionally, the support team is commendable for their good service, and the powerful features offered by VWO Testing enhance my overall user experience. The initial setup process was pretty easy, which facilitates faster implementation and engagement with the tool. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? I would like Mobile testing in the free plan. We are not able to make updates on mobile and desktop separately in a free plan while setting split URL testing. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? I find VWO Testing simplifies setting up A/B tests, aiding our team in launching pages effectively while offering reliable visitor tracking, ensuring increased visitor validation before going live. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Amritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amritesh S.") AS Amritesh S. 11/25/2025 "Effortless Setup, Insightful Testing" 4/5 What do you like best about VWO Testing? I appreciate VWO Testing for its ease of use and straightforward setup process, making it simple to test web pages and landing pages effectively. The ability to set up split URLs and add goals with ease enhances its functionality, particularly in running A/B tests that provide valuable insights into user interactions with different pages. This feature is instrumental in bridging the gap between understanding user needs and behaviors. Furthermore, VWO's seamless integration with our CMS has been a significant advantage, facilitating a smooth implementation process. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? I find that when trying to add more goals in VWO Testing, the application tends to become slow. Other than this issue, I haven't encountered any major problems with the application. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? I use VWO Testing to easily set up A/B tests for web and landing pages, identifying user needs and behaviors to optimize interactions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Michael G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael G.") MG Michael G. Analyst Enterprise (\> 1000 emp.) 8/6/2025 "VWO Testing Platform Overview" 4/5 What do you like best about VWO Testing? One of the standout features of VWO Testing that I really appreciate is the updated view for insights on testing. It has significantly enhanced how we analyze and interpret experiment performance. The new layout offers a much more intuitive and streamlined interface, making it easier to access key metrics at a glance—whether it’s conversion rates, segment performance, or variation-level data. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? One of the main pain points I've encountered with VWO Testing is that the visual editor often glitches out, which can be frustrating—especially when you're trying to move quickly through test setup. There are times when elements on the page don’t load correctly within the editor, or changes you make don’t register properly, leading to a need to refresh or restart the process entirely. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing addresses a fundamental challenge in digital optimization: making data-driven decisions to improve user experience and conversion rates without relying on guesswork. It allows us to experiment with different page elements, layouts, messaging, and user flows in a controlled, measurable way—giving us clarity on what actually resonates with our audience. One of the biggest benefits is the ability to run A/B and multivariate tests without heavy developer involvement. This empowers marketing, product, and UX teams to iterate faster, test hypotheses, and validate ideas before committing to full-scale implementation. It reduces risk, improves efficiency, and ensures we’re investing in changes that have a measurable impact. Additionally, the platform’s built-in analytics and targeting capabilities allow us to run highly segmented experiments, which helps us understand user behavior across different cohorts and personalize experiences more effectively. By systematically identifying what works and what doesn’t, VWO Testing helps drive continuous improvement across our digital properties—resulting in higher engagement, better conversion rates, and ultimately stronger business outcomes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aaron M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron M.") AM Aaron M. Marketing Insights & Analytics Manager Mid-Market (51-1000 emp.) 3/17/2026 "Time-Saving, Feature-Rich, and Personalizable" 4/5 What do you like best about VWO Testing? Many useful features and time saving elements with personalisation. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? Can sometimes be difficult to build tests. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? AB testing to improve website performance. Personalisation to improve conversion rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Chomchon T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chomchon T.") CT Chomchon T. Sr. UI Manager Mid-Market (51-1000 emp.) 5/17/2023 "Best all in one tools for us." 4/5 What do you like best about VWO Testing? Capabilities of the tools that make our team able to accomplish task in a very short time and quality of data to analysis. the tools is super easy for us even for the most novice of users in our team, the onboard training and dedicate customer success is what keeps us on track and at the same time guiding us through question and issues that we have on a project. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? I think the only thing we have to be careful with most is the amount of traffic that we have to cap the limit on our test for each a/b other than than nothing else could be at false. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? it's developing new features for our website in a rather quick and accurate with proper result between each a/b to compare the result. Review collected by and hosted on G2.com. Show More Response from VWO Reviews of VWO Testing [Editedit](https://www.g2.com/survey_responses/vwo-testing-review-8097367/official_response/edit) Hi Chomchon, Thanks for sharing your feedback. I am glad that you really liked the product and services. -Aditi from VWO 8/6/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Stephanie Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Z.") SZ Stephanie Z. Lead Product Designer Mid-Market (51-1000 emp.) 7/31/2025 "VWO has allowed me to make informed decisions that improve usability, layout, site performance." 4/5 What do you like best about VWO Testing? The CoPilot feature in VWO has been a game-changer in my design process. Helping me quickly generate A/B test ideas, interpret data, and uncover insights I might have missed. It has significantly reduced the time I spend on analysis, allowing me to focus more on creative, data-backed design solutions that genuinely improve user experience. I love my sessions with Jinal, she is always willing to help and recommends best practices. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? Some pages do not have enough traffic to collect the required amount of data to make decisions. Also at times, the heatmap view errors, and I often need to refresh the page. The mobile view could also be improved. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO is helping understand the user behaviour within our sites. It also helps to test quick concepts before making a development change. Review collected by and hosted on G2.com. Show More 8/5/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/11/2025 "Easy to use and a responsive support team" 4/5 What do you like best about VWO Testing? My team has used VWO Testing for user-friendly A/B testing for years. The interface is intuitive which makes it easy for our team to set up and run tests. I really like the visual data reporting and segmentation abilities which makes it easy to dive deeper into the data. Also, the support team is responsive, knowledgeable, and always willing to go the extra mile to help troubleshoot issues or suggest best practices. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? While the platform works very well overall, we’ve occasionally experienced slow load times. There have also been technical setup challenges which required extra coordination between our development team and VWO support. These challenges sometimes prevent us from being able to run a test. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing helps us make better decisions by letting us quickly and easily run experiments on our website. We can test different versions of content, design, or features to see what works best for our audience. This has improved our conversion rates, engagement, and overall site performance. The platform makes the testing process simple, so our team can make decisions based on quantitive data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Mid-Market (51-1000 emp.) 8/11/2025 "Perfect for A/B testing" 4/5 What do you like best about VWO Testing? Brilliant tool for A/B testing, honestly. What I love most is how dead simple it is to set up experiments - you don't need to be a coding genius to get started. The visual editor is ace for making quick changes to test different versions of pages. Plus, the reporting dashboard gives you proper insights without drowning you in data. Really helps us make decisions based on actual user behaviour rather than just guessing what might work. The heatmaps are particularly handy for spotting where visitors are actually clicking. Saves us loads of time and faff compared to doing this stuff manually. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? The interface can be a tad clunky at times, especially when you're trying to set up more complex tests. Sometimes the visual editor doesn't play nicely with certain elements on our site, which is frustrating. Also noticed it can slow down page load times a bit, which isn't ideal when you're trying to improve user experience. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? It allows are business analysts to work on the A/B tests themselves without the input of us developers, which is massive for time saving. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Mid-Market (51-1000 emp.) 8/7/2025 "Great Experience! Few Suggestions for App" 4/5 What do you like best about VWO Testing? I appreciate how easy it is to impement small change tests on the website (for example color changes, text, etc.) Our rep, Siddhant, has been a great help on any questions we have. Always quick to respond and offers great suggestions. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? As we grow our site, we are looking to test more old modules vs newly developed ones. For example, in our product page optimization project, we are doing a full overhaul based on testing. We would love to have the ability to test our old modules vs new ones without coding. I find the AI feature not responsive to more in depth changes. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? It has helped us immensly in optimizing our website to meet the needs of our customers. Whenever we have a questions about how an aspect of our site is performing, it takes 5 minutes to go onto the app and set up a test to get reliable answers fast. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Diana G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diana G.") DG Diana G. Digital Marketing Lead Mid-Market (51-1000 emp.) 5/22/2025 "Great tool, simple to use and solid support" 4/5 What do you like best about VWO Testing? I really like how intuitive VWO is. It’s easy to set up tests without needing to know how to code, but it also gives you the flexibility to run more complex experiments when needed. The interface is clean and straightforward, and the support from my account manager has been great — always helpful and quick to respond. Review collected by and hosted on G2.com. What do you dislike about VWO Testing? It would be great to have smoother integrations with Shopify's ecommerce funnel, especially for tracking events. I’ve had some trouble setting up funnel tracking using GTM and Shopify, and it’s taken extra effort to get everything working as expected. Review collected by and hosted on G2.com. What problems is VWO Testing solving and how is that benefiting you? VWO Testing has helped me detect incremental sales improvements through controlled experiments such as coupon and chatbot tests. Its features allow me to run A/B tests on different wordings, visuals, and key messages to identify which versions truly impact conversion. This enables me to make data-driven decisions, optimize marketing strategies, and effectively maximize business results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about VWO Testing? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about VWO Testing ](https://www.g2.com/products/wingify-vwo-testing/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 4 years ago How scalable is Visual Website Optimizer? 3 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/scale) GU Guest User What is VWO Testing used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/vwo-testing-what-is-vwo-testing-used-for) [ View all Discussions ](https://www.g2.com/products/wingify-vwo-testing/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/wingify-vwo-testing/pricing) ## How much does VWO Testing cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 13 purchases. Get Price Estimate VWO Testing Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/optimizely-web-experimentation-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty 4.4/5(416) [ Compare Now ](https://www.g2.com/compare/ab-tasty-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/hotjar-by-contentsquare-vs-wingify-vwo-testing) ##### ##### VWO Testing Features Personalization A/B Testing Visitor Behavior Monitoring Targeting Analytics Reporting and Analytics Heatmaps Experimental Design Multivariate testing capacities Split Testing Mobile Testing [ View More Features ](https://www.g2.com/products/wingify-vwo-testing/features) ##### Categories on G2 [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines) [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Feature Management](https://www.g2.com/categories/feature-management) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best marketing analytics software for teams that need real-time data without reporting bottlenecks or delays?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-teams-that-need-real-time-data-without-reporting-bottlenecks-or-delays)[Which voice recognition tool is best for IT companies](https://www.g2.com/discussions/which-voice-recognition-tool-is-best-for-it-companies)[Gong vs Salesloft for a sales enablement team that wants call coaching and rep development without paying for two separate subscriptions?](https://www.g2.com/discussions/gong-vs-salesloft-for-a-sales-enablement-team-that-wants-call-coaching-and-rep-development-without-paying-for-two-separate-subscriptions%20) [Best enterprise risk management software in 2025](https://www.g2.com/discussions/what-are-the-best-enterprise-risk-management-erm-software-for-businesses-in-2025)[What are the best secure data room solutions for due diligence?](https://www.g2.com/discussions/what-are-the-best-secure-data-room-solutions-for-due-diligence)[Pros and Cons Details](https://www.g2.com/products/wingify-vwo-testing/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)