VWO Testing Features

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Able to view or adjust the necessary confidence level of your test.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior

Deliver messages targeted at buyers who are about to leave an online store

Optimize search based on the role of the user or inventory availability

Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history.

The ability to test various configurations and recommendations to determine which are most successful with customers.

Tools to create personalized messaging based on customer data collected from purchases or viewing history.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Monitor the behavior of website and online store visitors

Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing

Provide a library of templates for various purposes such as website engagement or e-commerce

Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations

Integrate personalized content and recommendations on websites

Define customized email templates which are sent automatically

Include personalization features that are mobile-friendly and responsive

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

The ability to create and customize marketing campaigns based on user data.

Easily digestible visual representations of data collected by the platform.

Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Grants users a centralized dashboard for organized feature flag management.

Grants users granular control over feature rollouts and rollbacks.

Allows users to track the status of deployed features and application performance via automated alerts.

Empowers users to smoothly deploy features in a variety of environments.

Allows teams to test features in production for select target groups without deploying.

Presents users with a low-code interface to build and maintain feature management systems.

Provides reporting and analytics tools to quantify the results of the experiment.

Provides heatmap functionality to assess what parts of the website visitors are engaging with most.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allows for the testing of multiple variables at a time during a single test.

Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

Allows mobile web pages to be tested during A/B experiments.

Uses AI to generate or suggest experiment variations to test website versions.

Uses AI or machine learning to automatically optimize traffic distribution between experiment variations.

Create many versions of emails, forms, or actions and gauge which is most effective

What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.

Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.

Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Use AI to generate content in the form of text, images, videos, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions.

Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data.

Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Gauge satisfaction and receive information for improvement and success

Access software remotely via mobile devices

Pre-designed layouts that can be customized to match preferences and requirements

Create, design and manage workflows for repetitive tasks

Alter the layout and content of reports

Program to edit text files that renders the content in accordance with embedded markup code such as HTML

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Define levels of authorization for access to specific files or systems

Group campaigns by project, client, or campaign for better management.

An extended application or connector that enables users to perform additional services with their current set of tools

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Method of analysis that visualizes the series of events that lead towards a defined goal.

Assemble applications and processes by dragging over and arranging pre-built components

Application programming interface that allows for integration with other systems/databases

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Track visitors'/audience's responses across web pages and other optimized content

Create landing pages or online forms designed to capture new leads and prospects

Tracks metrics that provide insight into how a user interacts with any interface or product

Geographic location of visitors determines behavior of the software

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Observe and track the demand, usage, progress or quality of a system, product, or user

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Add customized logos and colors to align with company branding

Receive data and information in real time

Creation, administration, and evaluation of assessments or tests

Search and filter data across systems to locate required information by entering keywords or certain criteria

Graphical representation of data

Apply statistical/mathematical models to sets of data

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Tracks metrics that provide insight into how a user interacts with any interface or product

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Track visitors'/audience's responses across web pages and other optimized content

Customize website features

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Active reporting of data and metrics

Display advertising and marketing messages to users based on their browsing history and preferences

Provide personalized marketing content

Track and analyze information regarding website visitors

Process of dividing customers into groups based on common characteristics

Record customer information, purchase history, and other notes

Create, save, and re-purpose templates for emails, forms, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Add customized logos and colors to align with company branding

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Assemble applications and processes by dragging over and arranging pre-built components

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Use AI to generate content in the form of text, images, videos, etc.

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

View and track pertinent metrics to find patterns and gain insights from data

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage multiple campaigns in one system

Group campaigns by project, client, or campaign for better management.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Customize contracts and forms to collect specific information

Create and send email blasts/campaigns