VWO Testing Features

Based on 32 VWO Testing reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Based on 27 VWO Testing reviews. Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to set any user action as the conversion goal of the test. This feature was mentioned in 30 VWO Testing reviews.

As reported in 30 VWO Testing reviews. Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Based on 30 VWO Testing reviews. Able to view or adjust the necessary confidence level of your test.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 28 reviewers of VWO Testing have provided feedback on this feature.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 29 VWO Testing reviews.

As reported in 32 VWO Testing reviews. Access pre-built and custom reports and dashboards.

As reported in 27 VWO Testing reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Based on 26 VWO Testing reviews. Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups. 24 reviewers of VWO Testing have provided feedback on this feature.

Based on 68 VWO Testing reviews. Recommend products based on order history and online behavior

Provide custom content to website visitors based on their online behavior 63 reviewers of VWO Testing have provided feedback on this feature.

Based on 63 VWO Testing reviews. Deliver messages targeted at buyers who are about to leave an online store

Optimize search based on the role of the user or inventory availability 60 reviewers of VWO Testing have provided feedback on this feature.

Based on 63 VWO Testing reviews. Machine learning or artificial intelligence that powers the personalization features of the platform.

Tools to automatically recommend products to a customer based on their viewing or purchasing history. This feature was mentioned in 60 VWO Testing reviews.

Based on 78 VWO Testing reviews. The ability to test various configurations and recommendations to determine which are most successful with customers.

As reported in 61 VWO Testing reviews. Tools to create personalized messaging based on customer data collected from purchases or viewing history.

As reported in 24 VWO Testing reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Based on 22 VWO Testing reviews. Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 29 reviewers of VWO Testing have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 28 VWO Testing reviews.

Based on 76 VWO Testing reviews. Monitor the behavior of website and online store visitors

As reported in 74 VWO Testing reviews. Ability to target website visitors based on behavioral patterns

Adapt the selling process to each visitor, including content and pricing This feature was mentioned in 67 VWO Testing reviews.

As reported in 68 VWO Testing reviews. Provide a library of templates for various purposes such as website engagement or e-commerce

As reported in 74 VWO Testing reviews. Allows users to customize templates and use them on multiple channels easily

Track the performance of different versions of templates and suggest optimizations This feature was mentioned in 72 VWO Testing reviews.

Integrate personalized content and recommendations on websites 69 reviewers of VWO Testing have provided feedback on this feature.

Define customized email templates which are sent automatically This feature was mentioned in 56 VWO Testing reviews.

Include personalization features that are mobile-friendly and responsive 61 reviewers of VWO Testing have provided feedback on this feature.

Based on 11 VWO Testing reviews. Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Based on 10 VWO Testing reviews. Presents messaging depending on customer behavior.

Presents messaging depending on customer context. 10 reviewers of VWO Testing have provided feedback on this feature.

Content triggered by customer's given geolocation.

Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

As reported in 60 VWO Testing reviews. The ability to create and customize marketing campaigns based on user data.

As reported in 73 VWO Testing reviews. Easily digestible visual representations of data collected by the platform.

Based on 70 VWO Testing reviews. Data collected from customers to be analyzed by analytics tools or other e-commerce software.

The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. This feature was mentioned in 69 VWO Testing reviews.

Based on 53 VWO Testing reviews. Grants users a centralized dashboard for organized feature flag management.

Grants users granular control over feature rollouts and rollbacks. This feature was mentioned in 55 VWO Testing reviews.

Based on 62 VWO Testing reviews. Allows users to track the status of deployed features and application performance via automated alerts.

Empowers users to smoothly deploy features in a variety of environments. This feature was mentioned in 57 VWO Testing reviews.

Allows teams to test features in production for select target groups without deploying. 65 reviewers of VWO Testing have provided feedback on this feature.

Based on 62 VWO Testing reviews. Presents users with a low-code interface to build and maintain feature management systems.

As reported in 514 VWO Testing reviews. Provides reporting and analytics tools to quantify the results of the experiment.

Provides heatmap functionality to assess what parts of the website visitors are engaging with most. 477 reviewers of VWO Testing have provided feedback on this feature.

Allows for the testing of multiple variables at a time during a single test. This feature was mentioned in 464 VWO Testing reviews.

Based on 456 VWO Testing reviews. Allows multiple experiments to be deployed simultaneously.

Based on 448 VWO Testing reviews. Allows mobile web pages to be tested during A/B experiments.

As reported in 435 VWO Testing reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.

Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. This feature was mentioned in 389 VWO Testing reviews.

Based on 467 VWO Testing reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Capability to perform complex tasks without constant human input 79 reviewers of VWO Testing have provided feedback on this feature.

Works across multiple software systems or databases 78 reviewers of VWO Testing have provided feedback on this feature.

As reported in 78 VWO Testing reviews. Improves performance based on feedback and experience

Based on 78 VWO Testing reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 13 VWO Testing reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 13 VWO Testing reviews.

Improves performance based on feedback and experience 13 reviewers of VWO Testing have provided feedback on this feature.

Engages in human-like conversation for task delegation 13 reviewers of VWO Testing have provided feedback on this feature.

Based on 13 VWO Testing reviews. Anticipates needs and offers suggestions without prompting

As reported in 13 VWO Testing reviews. Makes informed choices based on available data and objectives

As reported in 10 VWO Testing reviews. Engages in human-like conversation for task delegation

Based on 10 VWO Testing reviews. Anticipates needs and offers suggestions without prompting