VWO Testing Features

Variation Testing (6)

A/B Testing: Based on 32 VWO Testing reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
WYSIWYG Editor: Quickly create variant web pages with an easy-to-use WYSIWYG editor. 27 reviewers of VWO Testing have provided feedback on this feature.
Conversion Goal: Able to set any user action as the conversion goal of the test. 30 reviewers of VWO Testing have provided feedback on this feature.
Percentage of Traffic: Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 30 VWO Testing reviews.
Confidence Level: Based on 30 VWO Testing reviews. Able to view or adjust the necessary confidence level of your test.
Multivariant Testing: Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. This feature was mentioned in 28 VWO Testing reviews.

Reporting (2)

Personalization (11)

Standard Targeting: Based on 27 VWO Testing reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting: Based on 26 VWO Testing reviews. Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation: Segment data by various user demographics to find deeper trends within specific user groups. 24 reviewers of VWO Testing have provided feedback on this feature.
Recommendation: Based on 68 VWO Testing reviews. Recommend products based on order history and online behavior
Content: As reported in 63 VWO Testing reviews. Provide custom content to website visitors based on their online behavior
Cart Abandonment: Deliver messages targeted at buyers who are about to leave an online store 63 reviewers of VWO Testing have provided feedback on this feature.
Search: Based on 60 VWO Testing reviews. Optimize search based on the role of the user or inventory availability
Personalization Engine: Machine learning or artificial intelligence that powers the personalization features of the platform. 63 reviewers of VWO Testing have provided feedback on this feature.
Product Recommendations: Tools to automatically recommend products to a customer based on their viewing or purchasing history. 60 reviewers of VWO Testing have provided feedback on this feature.
A/B Testing: The ability to test various configurations and recommendations to determine which are most successful with customers. This feature was mentioned in 78 VWO Testing reviews.
Personalized Messaging: Tools to create personalized messaging based on customer data collected from purchases or viewing history. This feature was mentioned in 61 VWO Testing reviews.

Administration (4)

API / Integrations: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 24 VWO Testing reviews.
QA Testing: Based on 22 VWO Testing reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability: As reported in 29 VWO Testing reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management: Based on 28 VWO Testing reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Visitor Behavior (3)

Templates (3)

Library: Provide a library of templates for various purposes such as website engagement or e-commerce This feature was mentioned in 68 VWO Testing reviews.
Customization: Allows users to customize templates and use them on multiple channels easily This feature was mentioned in 74 VWO Testing reviews.
Optimization: Track the performance of different versions of templates and suggest optimizations This feature was mentioned in 72 VWO Testing reviews.

Multichannel (3)

Segmentation (2)

Targeting (2)

Triggered Content (3)

Personalized Content (3)

Administration (4)

Marketing Campaigns: The ability to create and customize marketing campaigns based on user data. This feature was mentioned in 60 VWO Testing reviews.
Reports & Analytics: Easily digestible visual representations of data collected by the platform. This feature was mentioned in 73 VWO Testing reviews.
User Data: Data collected from customers to be analyzed by analytics tools or other e-commerce software. 70 reviewers of VWO Testing have provided feedback on this feature.
Integrations: Based on 69 VWO Testing reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Management (3)

Flag Management: Based on 53 VWO Testing reviews. Grants users a centralized dashboard for organized feature flag management.
Rollout & Rollback Control: Grants users granular control over feature rollouts and rollbacks. This feature was mentioned in 55 VWO Testing reviews.
Monitoring: Allows users to track the status of deployed features and application performance via automated alerts. 62 reviewers of VWO Testing have provided feedback on this feature.

Functionality (3)

Multi-Environment Control: Based on 57 VWO Testing reviews. Empowers users to smoothly deploy features in a variety of environments.
Feature Testing: As reported in 65 VWO Testing reviews. Allows teams to test features in production for select target groups without deploying.
Low-Code Interface: Based on 62 VWO Testing reviews. Presents users with a low-code interface to build and maintain feature management systems.

Analytics (2)

Experimental Design (3)

Multivariate testing capacities: As reported in 464 VWO Testing reviews. Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing: Allows multiple experiments to be deployed simultaneously. 456 reviewers of VWO Testing have provided feedback on this feature.
Mobile Testing: As reported in 448 VWO Testing reviews. Allows mobile web pages to be tested during A/B experiments.

Computing (3)

WYSIWYG: Based on 435 VWO Testing reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning: Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. This feature was mentioned in 389 VWO Testing reviews.
Little to No Coding: Based on 467 VWO Testing reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Agentic AI - A/B Testing (4)

Autonomous Task Execution: Capability to perform complex tasks without constant human input This feature was mentioned in 79 VWO Testing reviews.
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 78 VWO Testing reviews.
Adaptive Learning: Based on 78 VWO Testing reviews. Improves performance based on feedback and experience
Proactive Assistance: As reported in 78 VWO Testing reviews. Anticipates needs and offers suggestions without prompting

Agentic AI - Personalization Engines (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Personalization (6)

Autonomous Task Execution: As reported in 13 VWO Testing reviews. Capability to perform complex tasks without constant human input
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 13 VWO Testing reviews.
Adaptive Learning: Improves performance based on feedback and experience This feature was mentioned in 13 VWO Testing reviews.
Natural Language Interaction: As reported in 13 VWO Testing reviews. Engages in human-like conversation for task delegation
Proactive Assistance: As reported in 13 VWO Testing reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 13 VWO Testing reviews.