--- title: VWO Testing Reviews meta_title: 'VWO Testing Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 929 reviews by the users' company size, role or industry to find out how VWO Testing works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 929 scale: '5' date_modified: '2026-08-09' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Testing Reviews **Vendor:** VWO AB Tasty **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 929 ## About VWO Testing Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. ## VWO Testing Pros & Cons **What users like:** - Users highlight the **user-friendly interface** of VWO Testing, allowing for easy management and quick access to support. (180 reviews) - Users appreciate the **responsive customer support** of VWO Testing, ensuring quick assistance during A/B testing processes. (146 reviews) - Users appreciate the **intuitive interface and visual editor** of VWO, making A/B testing seamless and efficient. (138 reviews) - Users find VWO Testing's **easy setup** helpful, facilitating quick and efficient A/B testing for all skill levels. (111 reviews) - Users value the **intuitive interface and seamless integration** of VWO Testing, enhancing efficient A/B testing for teams. (92 reviews) - Users appreciate the **testing efficiency** of VWO, enabling quick A/B tests with seamless implementation and robust features. (86 reviews) - Experimentation (79 reviews) - Features (75 reviews) - Helpful (74 reviews) - Intuitive (69 reviews) **What users dislike:** - Users feel VWO Testing has **limited features** , lacking comprehensive analytics and ease of data sharing for greater usability. (50 reviews) - Users feel that VWO Testing lacks **essential features** like complete traffic analytics and easy data sharing options. (47 reviews) - Users note the **limitations in reporting and integration** with other analytics tools hinder data accessibility and usability. (45 reviews) - Users find the **learning curve steep** with VWO Testing, which can be overwhelming for newcomers to navigate effectively. (34 reviews) - Users experience **slow performance** with VWO Testing, particularly when working with complex experiments or large datasets. (34 reviews) - Users experience **complex features** that can be buggy and difficult to navigate, impacting overall usability. (30 reviews) - Users face **testing difficulties** with VWO, including bugs, complex features, and doubts about test result accuracy. (30 reviews) - Expensive (28 reviews) - Editor Issues (27 reviews) - Slow Loading (26 reviews) ## VWO Testing Reviews ### 1. Decent tool for the price, but poor customer service **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about VWO Testing?** Good price for the tool. Able to run A/B tests on marketing website, good analytics for individual A/B tests, helpful knowledge academy articles. **What do you dislike about VWO Testing?** Poor analytics for anything outside of an individual webpage. Audience segmentation not very effective when working inside a web app, but decent for marketing websites. Goal conversions were really annoying to setup. We wanted to track a successful form completion, but the only way to do this currently in VWO is either with an HTML form or a destination URL. Neither of which we have. So we had to create manual goals in the code every time we setup a test. **What problems is VWO Testing solving and how is that benefiting you?** Two teams were using VWO. Marketing team was optimizing our website and one of our product teams was optimizing the onboarding experience of our web app. **Official Response from VWO Reviews:** > Hi! We acknowledge your feedback. We are constantly working to ensure VWO works effectively for web apps as well. We will ensure that you will have a better experience with VWO in the future. - Sathyajith from VWO ### 2. We implemented the SDK in our project, but the SDK contains some build errors **Rating:** 1.0/5.0 stars **Reviewed by:** Patrick N. | Mobile iOS Developer, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about VWO Testing?** If an SDK is build in such a manner it can compile, and doesn't break the product. **What do you dislike about VWO Testing?** We were happy to start with implementing the solution for A/B testing inside our app, but couldn't finish because we weren't able to make it work. **Recommendations to others considering VWO Testing:** Do a good POC before implementing the solution. **What problems is VWO Testing solving and how is that benefiting you?** We wanted to sole the problem that we can do A/B testing on a beter way inside our apps. Sothat we don't have to add new functionalities for testing inside our application. **Official Response from VWO Reviews:** > Hi! We apologise for your experience. We have recently made improvements in our SDK and we'd love it if you would try it out again. - Sathyajith from VWO. ### 3. One of the worst tools I've used, mostly because of the UX **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2018 **What do you like best about VWO Testing?** If you do marketing, VWO offers a variety of tools that can help you as a marketer. **What do you dislike about VWO Testing?** The UX is terrible. I've never had to talk to support about building segments until I started using VWO. In addition, certain segmentation options are available for landing pages, but not for surveys. Overall, if you want to use VWO, expect to reach out to support about 8 times until you learn how it works. Pretty poor experience. **What problems is VWO Testing solving and how is that benefiting you?** A variety of CRO tools under one roof. ### 4. I wanted to love VWO **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Testing?** The UI for VWO was great - simple and straight forward. **What do you dislike about VWO Testing?** I wanted to love VWO, but when I used the visual website editor to run a trial, it didn't work. Things didn't integrate well, there would be gaps in our pages or the changes weren't centered. **Recommendations to others considering VWO Testing:** Just make it work. **What problems is VWO Testing solving and how is that benefiting you?** We need to test what works and what doesn't on our site and unfortunately VWO wasn't a good option. ## VWO Testing Discussions - [How scalable is Visual Website Optimizer?](https://www.g2.com/discussions/scale) - 1 comment, 3 upvotes - [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) - 1 comment, 1 upvote - [How can I get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) - 1 comment, 1 upvote - [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) - 1 comment, 1 upvote - [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) - 1 comment, 1 upvote - [View VWO Testing pricing details and edition comparison](https://www.g2.com/products/wingify-vwo-testing/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A57%3A02+-0500&secure%5Bsession_id%5D=d2a26362-55d1-4633-850c-d5e3b69d4b43&secure%5Btoken%5D=31f0e38ff73ae9ecea2a19a6b7c2394fcfd5f58b0d9232fad3acdeee7c889e8c&format=llm_user) ## VWO Testing Integrations - [GA Insights](https://www.g2.com/products/ga-insights/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## VWO Testing Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top VWO Testing Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) - 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