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Monetate Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Monetate Media

In this Monetate Success Story, Ecommerce Operations Manager Aleksandra Lewalska describes how Skechers was easily able to set up and deploy Monetate’s A/B Testing tools—resulting in a 30% increase in their conversion rate in a relatively s
Play Monetate Video
In this Monetate Success Story, Ecommerce Operations Manager Aleksandra Lewalska describes how Skechers was easily able to set up and deploy Monetate’s A/B Testing tools—resulting in a 30% increase in their conversion rate in a relatively s
In this Monetate Success Story, Front End CRO Developer Tally Boparai explains how Highbourne Group achieved an 18.3% conversion rate for shoppers who interact with suggested items using Monetate Product Recommendations.
Play Monetate Video
In this Monetate Success Story, Front End CRO Developer Tally Boparai explains how Highbourne Group achieved an 18.3% conversion rate for shoppers who interact with suggested items using Monetate Product Recommendations.
In this Monetate Success Story, Creative Director, UX Fabian Kuhn explains how BSTN uses Monetate’s ML-powered Product Recommendations to delight shoppers and increase AOV—helping them compete with larger fashion retailers.
Play Monetate Video
In this Monetate Success Story, Creative Director, UX Fabian Kuhn explains how BSTN uses Monetate’s ML-powered Product Recommendations to delight shoppers and increase AOV—helping them compete with larger fashion retailers.
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Monetate Reviews (126)

Reviews

Monetate Reviews (126)

4.1
126 reviews

Pros & Cons

Generated from real user reviews
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Deepankar C.
DC
Team Lead
Enterprise (> 1000 emp.)
"Excellent UI, Support, and Quick Integration"
What do you like best about Monetate?

- Good UI

- Good customer support

- Good documentation

- Fast to implement and integrate Review collected by and hosted on G2.com.

What do you dislike about Monetate?

- Learning curve is high

- Safari support for the inspector tool is not there

- A lot more new age features can be there which are missing currently Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
"Not easy to use - too manual for tests and lacks AI personalization"
What do you like best about Monetate?

I like that I can see the Who, what etc. clearly and that the analytics section shows the metrics that reached significance clearly. Review collected by and hosted on G2.com.

What do you dislike about Monetate?

I wish there wasn't a need to be so manual. Due to the setup of our website, we have to create JavaScript builds with 0 assurance that it won't break the site. The action builder is not reliable at all; it doesn't work often times for actions or events. Review collected by and hosted on G2.com.

ronald w.
RW
E-commerce coordinator
Mid-Market (51-1000 emp.)
"cost and ease of use, as well as having a csm that is active"
What do you like best about Monetate?

cost and ease of use, as well as having a csm that is active Review collected by and hosted on G2.com.

What do you dislike about Monetate?

there are a few features and the way the data is handled that i do not like Review collected by and hosted on G2.com.

AN
"Invaluable tool for A/B testing, website personalization and content promotion."
What do you like best about Monetate?

It is super flexible, can do a lot of enhancements for my site without the need for developer help and easy to learn with practice. Review collected by and hosted on G2.com.

What do you dislike about Monetate?

It does not provide a great diagnostic experiences, giving merchants/users ideas on what to create given their sites analtytics. Review collected by and hosted on G2.com.

Melanie O.
MO
Game Designer
Mid-Market (51-1000 emp.)
"Easy-to-use A/B and multivariate testing platform"
What do you like best about Monetate?

The platform provides robust testing capabilities that allow marketers to test variations of webpages, content, and campaigns, helping optimize experiences and identify strategies that deliver the best performance. Review collected by and hosted on G2.com.

What do you dislike about Monetate?

Implementing Monetate across multiple channels and integrating with existing technology stacks can be time-consuming and may require dedicated technical support for proper setup. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market (51-1000 emp.)
"Fairly powerful and useful, but a little clunky"
What do you like best about Monetate?

Lets you add or replace HTML, place recommendations, and more anywhere on a website without digging into the code. Also lets you schedule experiences to run and track analytics. Review collected by and hosted on G2.com.

What do you dislike about Monetate?

The primary tool for building new experiences doesn't work in Safari so initlally you basically have to use a separate browser to make template experiences that can be selected and altered in Safari. Similarly, the inspector tool that lets you troubleshoot your setup from on your website also doesn't work in Safari.

Additionally, no matter what we do, experiences get applied after pages load so anything above the fold flashes the old version for a split second before showing Monetate content or adjustments. This limits the scale of the items that you really can manipulate to rather small ones. Review collected by and hosted on G2.com.

Response from Jaedyn Guthrie of Monetate

Thank you for highlighting the benefits of using Monetate and the areas where we can improve!

Verified User in Transportation/Trucking/Railroad
AT
Small-Business (50 or fewer emp.)
"Great Personalization, But Analytics Need Improvement"
What do you like best about Monetate?

Personalization of modal/exit window pop up testing. Review collected by and hosted on G2.com.

What do you dislike about Monetate?

Reporting and analytics at times is difficult to truly understand which variation is performing best. Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
"Web Personalization Manager"
What do you like best about Monetate?

I love that it is a self-service tool and Review collected by and hosted on G2.com.

What do you dislike about Monetate?

Limited reporting opportunities require the need for supplemental data Review collected by and hosted on G2.com.

MS
UX Designer
Mid-Market (51-1000 emp.)
"Monetate is an awesome tool with great customer support."
What do you like best about Monetate?

Monetate is easy to use and the Knowledgebase is super helpful. Their support team is always available to help. Monetate is a powerful tool with lots of cool features for testing or solving problems. Review collected by and hosted on G2.com.

What do you dislike about Monetate?

Sometimes our Canada integration feels a little wonky compared to our US integration, but it's only for small things like updating an image. Review collected by and hosted on G2.com.

Response from Jaedyn Guthrie of Monetate

It's great to hear how Monetate is helping you with loyalty program sign-ups and website tweaks to enhance the customer experience. We appreciate your business and look forward to continuing to support your needs!

Niklas P.
NP
Optimisation & Personalisation Specialist
Enterprise (> 1000 emp.)
"Easy to start using with built-in toolboxes. For advanced use, CSS, html & coding skills are helpful"
What do you like best about Monetate?

easy to start using due to Action, event, ... creator // not overloaded with information or possibilities // good fit for beginner to expert level // easy to read test insights // good support for us user, especially props to Michel Castro who is always super responsive and takes time for detailed answers and support // endless possibilities with coding expertise Review collected by and hosted on G2.com.

What do you dislike about Monetate?

to start, I don't have experiences with any other Testing platform, so can not relate on standards or else. And I guess same goes for in what way the platform is tailor-made for each company and on what level this is optimised - so might not be your (Monetate) "fault" but rather us (Company) to not squeeze it properly for some instances.

this might be less of a critic, but I realized throughout the year that the quality of the Tests/Monetate experience is very much depending on how skilled you are as a user. And I feel that the scope is much bigger than for e.g. the usage of an CMS system, where you can ofc become a pro - but here most platforms just have natural boundaries which you can reach quite quick. I guess a coding crack with creative skills or a creative partner in crime is the best user out there. Limits with JS are endless - and this is great. But for 95% of users from our Company, this is just too far away. So, might in the end also be a mismatch for the position. Plus, I imagine it very difficult to have something like advanced pre-built MT actions as the website codes are just too much different right. But maybe in times of ChatGPT and else there are possibilities for built-in AI coding support on Monetate (?).

And also for using the action, event ... builder I experienced it very helpful to understand how CSS selector works rather than sticking to what I am given inside the builder. Maybe there are possibilities to let Montate kind of understand using more "unique" identifier connected to the element?

The multi-Variant split with A-/B-Control is still bit blurry for me in terms of why this is needed. And also sometimes difficult with lower traffic Tests. Again, might be industry standard I dont know.

Built in metrics/events are quite limited - here as mentioned might be a case of us squeezing it not enough from Company side.

I am a design lover and just visually mentioned, the Monetate interface does not appeal to me. Could be much more mature/modern in my opinion - but ofc that does not harm the usage!

The detailed reports I can export are also quite difficult to understand/personalize to my needs for me. And I think this is an underrated feature to have. As we are pretty much asked to provide some sort of monthly/quaterly/yearly progress and analysis which I would love to do.

I was never able to make it work using the preview via QR code on my mobile phone. Or trying other ways to somehow QA on mobile. Review collected by and hosted on G2.com.

Response from Jaedyn Guthrie of Monetate

Thank you for sharing your detailed feedback on your experience with Monetate. We appreciate your positive comments about the ease of use and the support provided by Mishel. We understand your concerns about the platform's complexity and the need for coding skills. Your insights on the interface and reporting are valuable, and we will take them into consideration for future updates.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

15 months

Perceived Cost

$$$$$
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Monitoring
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Guided Selling
Optimization
Recommendation
Content
A/B Testing
Web
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