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Compare Optimizely Web Experimentation and VWO Testing 
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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Vendor
Contact Us
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationVWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that while both Optimizely Web Experimentation and VWO Testing excel in A/B Testing, with both scoring 9.0, Optimizely's robust feature set allows for more complex testing scenarios, making it a preferred choice for advanced users.
- Reviewers mention that VWO Testing shines in its Heatmaps feature, scoring 7.6 compared to Optimizely's 5.7. Users appreciate the visual insights VWO provides, which help in understanding user behavior more effectively.
- G2 users highlight that VWO Testing offers superior Ease of Setup, scoring 8.6 against Optimizely's 8.0. This makes VWO a more attractive option for teams looking to implement testing quickly without extensive technical resources.
- Users on G2 report that Optimizely Web Experimentation excels in Mobile Testing with a score of 8.9, compared to VWO's 7.5. Reviewers appreciate Optimizely's mobile optimization capabilities, which are crucial for businesses focusing on mobile user experiences.
- Reviewers mention that VWO Testing provides better Quality of Support, scoring 8.9 versus Optimizely's 8.0. Users have noted that VWO's support team is more responsive and helpful, which can be a significant factor for teams needing assistance.
- Users say that Optimizely Web Experimentation offers a more comprehensive Personalization Engine, scoring 7.5 compared to VWO's 7.0. Reviewers appreciate the advanced targeting options available in Optimizely, which enhance user engagement through tailored experiences.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Optimizely Web Experimentation
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.4
296
8.5
795
Ease of Use
8.1
309
8.3
804
Ease of Setup
8.0
155
8.6
526
Ease of Admin
8.2
124
8.7
363
Quality of Support
8.0
252
9.0
767
Has the product been a good partner in doing business?
7.9
119
8.9
360
Product Direction (% positive)
7.8
271
9.0
791
Features by Category
Visitor Behavior
7.8
24
|
Verified
8.2
76
8.5
26
|
Verified
8.2
74
7.6
22
|
Verified
7.6
67
Templates
7.8
24
|
Verified
7.5
68
8.3
23
|
Verified
8.0
74
8.4
24
|
Verified
8.4
72
Personalization
7.6
23
|
Verified
7.6
68
7.7
26
|
Verified
7.9
63
7.9
21
|
Verified
7.0
63
Feature Not Available
6.8
60
7.5
20
|
Verified
7.0
63
7.0
19
|
Verified
6.9
60
9.0
24
|
Verified
9.0
78
8.6
22
|
Verified
7.7
61
Multichannel
8.5
26
|
Verified
7.7
69
6.9
20
|
Verified
5.5
56
8.9
25
|
Verified
7.4
61
Administration
8.0
22
|
Verified
7.5
60
8.5
22
|
Verified
8.2
73
8.2
22
|
Verified
7.5
70
8.1
23
|
Verified
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
8.8
21
8.8
11
8.1
14
7.9
8
Targeting
7.6
21
8.7
10
7.8
20
8.3
10
Triggered Content
7.8
16
8.8
7
Feature Not Available
Not enough data
7.4
13
7.7
5
Personalized Content
8.0
15
7.7
5
8.1
16
Not enough data
8.7
18
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
7.8
53
8.3
25
7.8
55
8.0
23
8.4
62
Functionality
8.0
25
8.0
57
8.5
26
8.5
65
7.6
26
8.0
62
Computing
7.9
67
8.0
436
6.4
61
6.7
390
6.9
72
7.6
468
Experimental Design
8.4
70
8.4
465
8.7
69
8.6
457
8.7
69
8.2
449
Analytics
8.2
68
8.2
515
5.8
62
7.6
478
Agentic AI - A/B Testing
Not enough data
6.4
80
Not enough data
7.1
79
Not enough data
6.7
79
Not enough data
7.2
79
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Optimizely Web Experimentation and VWO Testing are categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
VWO Testing is categorized as Mobile App Optimization
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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