Compare Optimizely Web Experimentation and VWO Testing 
At a Glance
Market Segments
Mid-Market (48.0% of reviews)
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Vendor
Contact Us
Optimizely Web Experimentation
Star Rating
(412)4.2 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in user satisfaction, reflected in its higher overall ratings compared to Optimizely Web Experimentation. Users appreciate VWO's straightforward setup process, which allows for easy A/B testing and clear insights, making it a reliable choice for conversion optimization.
- According to verified reviews, Optimizely Web Experimentation is praised for its user-friendliness and quick implementation, particularly for non-technical users. Reviewers highlight the platform's ability to provide real data, enabling teams to move away from assumptions and make data-driven decisions.
- Users say that VWO Testing's visual editor simplifies the creation of A/B tests, making it accessible even for those without coding skills. This feature, combined with clear reporting, enhances the user experience and helps teams effectively evaluate performance.
- Reviewers mention that while Optimizely Web Experimentation offers flexibility for developers to implement experiments directly in code, some users find it challenging to navigate certain configurations. This can impact the overall ease of use for teams that are less technical.
- G2 reviewers highlight that VWO Testing's robust support and guidance contribute to a positive user experience, with many users feeling well-supported throughout their testing processes. In contrast, Optimizely's support quality is noted as an area for improvement, with some users expressing a desire for more responsive assistance.
- Users appreciate that both platforms offer strong A/B testing capabilities, but VWO Testing's additional features, such as split URL testing and goal-setting ease, provide a more comprehensive toolkit for marketers looking to optimize their web pages and landing pages effectively.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Optimizely Web Experimentation
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.4
297
8.5
794
Ease of Use
8.1
310
8.3
803
Ease of Setup
8.0
156
8.6
525
Ease of Admin
8.2
124
8.7
363
Quality of Support
8.1
253
9.0
766
Has the product been a good partner in doing business?
7.9
119
8.9
360
Product Direction (% positive)
7.8
272
9.0
790
Features by Category
Visitor Behavior
7.8
24
|
Verified
8.2
76
8.5
26
|
Verified
8.2
74
7.6
22
|
Verified
7.6
67
Templates
7.8
24
|
Verified
7.5
68
8.3
23
|
Verified
8.0
74
8.4
24
|
Verified
8.4
72
Personalization
7.6
23
|
Verified
7.6
68
7.7
26
|
Verified
7.9
63
7.9
21
|
Verified
7.0
63
Feature Not Available
6.8
60
7.5
20
|
Verified
7.0
63
7.0
19
|
Verified
6.9
60
9.0
24
|
Verified
9.0
78
8.6
22
|
Verified
7.7
61
Multichannel
8.5
26
|
Verified
7.7
69
6.9
20
|
Verified
5.5
56
8.9
25
|
Verified
7.4
61
Administration
8.0
22
|
Verified
7.5
60
8.5
22
|
Verified
8.2
73
8.2
22
|
Verified
7.5
70
8.1
23
|
Verified
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
8.8
21
8.8
11
8.1
14
7.9
8
Targeting
7.6
21
8.7
10
7.8
20
8.3
10
Triggered Content
7.8
16
8.8
7
Feature Not Available
Not enough data
7.4
13
7.7
5
Personalized Content
8.0
15
7.7
5
8.1
16
Not enough data
8.7
18
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
7.8
53
8.3
25
7.8
55
8.0
23
8.4
62
Functionality
8.0
25
8.0
57
8.5
26
8.5
65
7.6
26
8.0
62
Computing
7.9
67
8.0
435
6.4
61
6.7
389
7.0
73
7.6
467
Experimental Design
8.4
70
8.4
464
8.7
69
8.6
456
8.7
69
8.2
448
Analytics
8.2
69
8.2
515
5.8
62
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Optimizely Web Experimentation and VWO Testing are categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
VWO Testing is categorized as Mobile App Optimization
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.0%
Marketing and Advertising
8.0%
Retail
8.0%
Other
54.5%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Discussions
What are some ways that I can use A/B testing?
1 Comment
Official Response from Optimizely Web Experimentation
The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken...Read more
How does A/B Testing work?
1 Comment
Official Response from Optimizely Web Experimentation
In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline...Read more
Optimizely Web Experimentation has no more discussions with answers
How do you use a VWO?
1 Comment
DM
For CRO (conversion rate optimization), for testing new features and new designs.Read more
What is the best way to track elements hidden behind signup wall?
1 Comment
VR
Hi Nirnai, the elements showing up after signup or login will be tracked by default. In order to see the heatmap clicks, you can use 'Navigate' option, enter...Read more
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