# Optimizely Web Experimentation vs VWO Testing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that VWO Testing excels in user satisfaction, reflected in its higher overall ratings compared to Optimizely Web Experimentation. Users appreciate VWO's straightforward setup process, which allows for easy A/B testing and clear insights, making it a reliable choice for conversion optimization.
- **According to verified reviews** , Optimizely Web Experimentation is praised for its user-friendliness and quick implementation, particularly for non-technical users. Reviewers highlight the platform's ability to provide real data, enabling teams to move away from assumptions and make data-driven decisions.
- **Users say** that VWO Testing's visual editor simplifies the creation of A/B tests, making it accessible even for those without coding skills. This feature, combined with clear reporting, enhances the user experience and helps teams effectively evaluate performance.
- **Reviewers mention** that while Optimizely Web Experimentation offers flexibility for developers to implement experiments directly in code, some users find it challenging to navigate certain configurations. This can impact the overall ease of use for teams that are less technical.
- **G2 reviewers highlight** that VWO Testing's robust support and guidance contribute to a positive user experience, with many users feeling well-supported throughout their testing processes. In contrast, Optimizely's support quality is noted as an area for improvement, with some users expressing a desire for more responsive assistance.
- **Users appreciate** that both platforms offer strong A/B testing capabilities, but VWO Testing's additional features, such as split URL testing and goal-setting ease, provide a more comprehensive toolkit for marketers looking to optimize their web pages and landing pages effectively.



| | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 411 | 929 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Mid-Market (56.7% of reviews) | 
| **Entry Level Price** | Contact Vendor | Contact Us | 

---
## Top Pros & Cons

### Optimizely Web Experimentation

Pros:
- Ease of Use (28 reviews)
- Experimentation (27 reviews)

Cons:
- Learning Curve (16 reviews)
- Difficulty of Use (13 reviews)

### VWO Testing

Pros:
- Ease of Use (148 reviews)
- Customer Support (113 reviews)

Cons:
- Missing Features (40 reviews)
- Limited Features (37 reviews)

---
## Ratings Comparison
| Rating | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
  | **Meets Requirements** | 8.4 (296 reviews) | 8.5 (796 reviews) | 
  | **Ease of Use** | 8.1 (309 reviews) | 8.3 (805 reviews) | 
  | **Ease of Setup** | 8.0 (155 reviews) | 8.6 (527 reviews) | 
  | **Ease of Admin** | 8.2 (123 reviews) | 8.7 (364 reviews) | 
  | **Quality of Support** | 8.0 (252 reviews) | 9.0 (768 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (118 reviews) | 8.9 (361 reviews) | 
  | **Product Direction (% positive)** | 7.8 (271 reviews) | 9.0 (792 reviews) | 

---
## Pricing

### Optimizely Web Experimentation

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Vendor

Description: Customized For Your Business.



[Learn more about Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)

#### Free Trial

No

### VWO Testing

#### Entry-Level Pricing

Plan: GROWTH

Price: Contact Us

Description: Get started with experimenting to optimize your user experiences.

Key Features:
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.

[Browse all 3 editions](https://www.g2.com/products/wingify-vwo-testing/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.0/10 | 31 |
| **VWO Testing** | 7.6/10 | 82 |

#### Visitor Behavior

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Monitoring** | 7.8 (24 reviews) ✓ Verified | 8.2 (76 reviews) | 
| **Targeting** | 8.5 (26 reviews) ✓ Verified | 8.2 (74 reviews) | 
| **Guided Selling** | 7.6 (22 reviews) ✓ Verified | 7.6 (67 reviews) | 

#### Templates

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Library** | 7.8 (24 reviews) ✓ Verified | 7.5 (68 reviews) | 
| **Customization** | 8.3 (23 reviews) ✓ Verified | 8.0 (74 reviews) | 
| **Optimization** | 8.4 (24 reviews) ✓ Verified | 8.4 (72 reviews) | 

#### Personalization

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Recommendation** | 7.6 (23 reviews) ✓ Verified | 7.6 (68 reviews) | 
| **Content** | 7.7 (26 reviews) ✓ Verified | 7.9 (63 reviews) | 
| **Cart Abandonment** | 7.9 (21 reviews) ✓ Verified | 7.0 (63 reviews) | 
| **Search** | Feature Not Available | 6.8 (60 reviews) | 
| **Personalization Engine** | 7.5 (20 reviews) ✓ Verified | 7.0 (63 reviews) | 
| **Product Recommendations** | 7.0 (19 reviews) ✓ Verified | 6.9 (60 reviews) | 
| **A/B Testing** | 9.0 (24 reviews) ✓ Verified | 9.0 (78 reviews) | 
| **Personalized Messaging** | 8.6 (22 reviews) ✓ Verified | 7.7 (61 reviews) | 

#### Multichannel

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Web** | 8.5 (26 reviews) ✓ Verified | 7.7 (69 reviews) | 
| **Email** | 6.9 (20 reviews) ✓ Verified | 5.5 (56 reviews) | 
| **Mobile** | 8.9 (25 reviews) ✓ Verified | 7.4 (61 reviews) | 

#### Administration 

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Marketing Campaigns** | 8.0 (22 reviews) ✓ Verified | 7.5 (60 reviews) | 
| **Reports & Analytics** | 8.5 (22 reviews) ✓ Verified | 8.2 (73 reviews) | 
| **User Data** | 8.2 (22 reviews) ✓ Verified | 7.5 (70 reviews) | 
| **Integrations** | 8.1 (23 reviews) ✓ Verified | 7.7 (69 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (10 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.0/10 | 24 |
| **VWO Testing** | 8.3/10 | 11 |

#### Segmentation

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **A/B Testing** | 8.8 (21 reviews) | 8.8 (11 reviews) | 
| **Customer Profiles** | 8.1 (14 reviews) | 7.9 (8 reviews) | 

#### Targeting

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Behavioral Targeting** | 7.6 (21 reviews) | 8.7 (10 reviews) | 
| **Contextual Targeting** | 7.8 (20 reviews) | 8.3 (10 reviews) | 

#### Triggered Content

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Geofencing** | 7.8 (16 reviews) | 8.8 (7 reviews) | 
| **Triggered Emails** | Feature Not Available | Not enough data | 
| **Triggered Messages** | 7.4 (13 reviews) | 7.7 (5 reviews) | 

#### Personalized Content

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Recommendation Engine** | 8.0 (15 reviews) | 7.7 (5 reviews) | 
| **Personalized Discounts** | 8.1 (16 reviews) | Not enough data | 
| **Website Personalization** | 8.7 (18 reviews) | 8.5 (9 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.2/10 | 6 |
| **VWO Testing** | N/A | N/A |

#### Data Sourcing

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Data Enrichment** | 9.3 (5 reviews) | Not enough data | 
| **Expandability** | 8.0 (5 reviews) | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | 7.2 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 8.1/10 | 29 |
| **VWO Testing** | 8.1/10 | 71 |

#### Management

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Flag Management** | 8.3 (24 reviews) | 7.8 (53 reviews) | 
| **Rollout & Rollback Control** | 8.3 (25 reviews) | 7.8 (55 reviews) | 
| **Monitoring** | 8.0 (23 reviews) | 8.4 (62 reviews) | 

#### Functionality

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Multi-Environment Control** | 8.0 (25 reviews) | 8.0 (57 reviews) | 
| **Feature Testing** | 8.5 (26 reviews) | 8.5 (65 reviews) | 
| **Low-Code Interface** | 7.6 (26 reviews) | 8.0 (62 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | 7.6/10 | 73 |
| **VWO Testing** | 7.6/10 | 543 |

#### Computing

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **WYSIWYG** | 7.9 (67 reviews) | 8.0 (436 reviews) | 
| **AI/Machine Learning** | 6.4 (61 reviews) | 6.7 (389 reviews) | 
| **Little to No Coding** | 7.0 (73 reviews) | 7.6 (468 reviews) | 

#### Experimental Design

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Multivariate testing capacities** | 8.4 (70 reviews) | 8.4 (464 reviews) | 
| **Concurrent Testing** | 8.7 (69 reviews) | 8.6 (456 reviews) | 
| **Mobile Testing** | 8.7 (69 reviews) | 8.2 (448 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Reporting and Analytics** | 8.2 (69 reviews) | 8.2 (515 reviews) | 
| **Heatmaps** | 5.8 (62 reviews) | 7.6 (477 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (79 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (78 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (78 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **VWO Testing** | 7.1/10 | 13 |

#### Agentic AI - Personalization

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (13 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 
| **Decision Making** | Not enough data | 7.4 (13 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Optimizely Web Experimentation** | N/A | N/A |
| **VWO Testing** | 8.6/10 | 34 |

#### Variation Testing

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.3 (33 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.2 (28 reviews) | 
| **Conversion Goal** | Not enough data | 8.8 (31 reviews) | 
| **Percentage of Traffic** | Not enough data | 8.8 (31 reviews) | 
| **Confidence Level** | Not enough data | 8.4 (31 reviews) | 
| **Multivariant Testing** | Not enough data | 8.5 (29 reviews) | 

#### Reporting

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Segmentation** | Not enough data | 8.6 (29 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (32 reviews) | 

#### Personalization

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.3 (27 reviews) | 
| **Custom Targeting** | Not enough data | 8.1 (26 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (24 reviews) | 

#### Administration

| Feature | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (24 reviews) | 
| **QA Testing** | Not enough data | 8.3 (22 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (28 reviews) | 

---
## Categories
**Shared Categories (5):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Optimizely Web Experimentation (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Configuration Management Tools](https://www.g2.com/categories/configuration-management)

**Unique to VWO Testing (1):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Optimizely Web Experimentation | VWO Testing | 
|---|---|---|
| **Small-Business** | 21.1% | 25.5% | 
| **Mid-Market** | 47.8% | 56.7% | 
| **Enterprise** | 31.0% | 17.8% | 

### By Industry

#### Optimizely Web Experimentation

- **Computer Software:** 11.1%
- **Information Technology and Services:** 9.3%
- **Financial Services:** 9.1%
- **Marketing and Advertising:** 8.1%
- **Retail:** 8.1%
- **Internet:** 5.0%
- **Health, Wellness and Fitness:** 3.3%
- **Higher Education:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Insurance:** 2.0%
- **Other:** 39.0%

#### VWO Testing

- **Computer Software:** 11.7%
- **Marketing and Advertising:** 9.9%
- **Retail:** 8.3%
- **Information Technology and Services:** 6.5%
- **Leisure, Travel & Tourism:** 4.6%
- **Internet:** 4.1%
- **Financial Services:** 4.1%
- **Consumer Goods:** 3.9%
- **Health, Wellness and Fitness:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Other:** 40.1%

---
## Alternatives

### Alternatives to Optimizely Web Experimentation

- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1374 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (225 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (741 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

### Alternatives to VWO Testing

- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (225 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) — 4.0/5 stars (70 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (741 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1374 reviews)

---
## Top Discussions

### Optimizely Web Experimentation

- Title: [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken..."
- Title: [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline..."

### VWO Testing

- Title: [How do you use a VWO?](https://www.g2.com/discussions/how-do-you-use-a-vwo) — 1 comment
  > **Top comment:** "For CRO (conversion rate optimization), for testing new features and new designs."
- Title: [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) — 1 comment, 1 upvote
  > **Top comment:** "Hi Nirnai, the elements showing up after signup or login will be tracked by default. In order to see the heatmap clicks, you can use 'Navigate' option, enter..."
- Title: [How can I  get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) — 1 comment, 1 upvote
  > **Top comment:** "Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present..."
- Title: [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) — 1 comment, 1 upvote
  > **Top comment:** "A general  ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/optimizely-web-experimentation-vs-wingify-vwo-testing)