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Compare Optimizely Web Experimentation and VWO Testing 
At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
Contact Vendor
Contact Us
Optimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in user satisfaction, reflected in its higher overall ratings compared to Optimizely Web Experimentation. Users appreciate VWO's straightforward setup process, which allows for easy A/B testing and clear insights, making it a reliable choice for conversion optimization.
- According to verified reviews, Optimizely Web Experimentation is praised for its user-friendliness and quick implementation, particularly for non-technical users. Reviewers highlight the platform's ability to provide real data, enabling teams to move away from assumptions and make data-driven decisions.
- Users say that VWO Testing's visual editor simplifies the creation of A/B tests, making it accessible even for those without coding skills. This feature, combined with clear reporting, enhances the user experience and helps teams effectively evaluate performance.
- Reviewers mention that while Optimizely Web Experimentation offers flexibility for developers to implement experiments directly in code, some users find it challenging to navigate certain configurations. This can impact the overall ease of use for teams that are less technical.
- G2 reviewers highlight that VWO Testing's robust support and guidance contribute to a positive user experience, with many users feeling well-supported throughout their testing processes. In contrast, Optimizely's support quality is noted as an area for improvement, with some users expressing a desire for more responsive assistance.
- Users appreciate that both platforms offer strong A/B testing capabilities, but VWO Testing's additional features, such as split URL testing and goal-setting ease, provide a more comprehensive toolkit for marketers looking to optimize their web pages and landing pages effectively.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Optimizely Web Experimentation
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.4
296
8.5
794
Ease of Use
8.1
309
8.3
803
Ease of Setup
8.0
155
8.6
525
Ease of Admin
8.2
124
8.7
363
Quality of Support
8.0
252
9.0
766
Has the product been a good partner in doing business?
7.9
119
8.9
360
Product Direction (% positive)
7.8
271
9.0
790
Features by Category
Visitor Behavior
7.8
24
|
Verified
8.2
76
8.5
26
|
Verified
8.2
74
7.6
22
|
Verified
7.6
67
Templates
7.8
24
|
Verified
7.5
68
8.3
23
|
Verified
8.0
74
8.4
24
|
Verified
8.4
72
Personalization
7.6
23
|
Verified
7.6
68
7.7
26
|
Verified
7.9
63
7.9
21
|
Verified
7.0
63
Feature Not Available
6.8
60
7.5
20
|
Verified
7.0
63
7.0
19
|
Verified
6.9
60
9.0
24
|
Verified
9.0
78
8.6
22
|
Verified
7.7
61
Multichannel
8.5
26
|
Verified
7.7
69
6.9
20
|
Verified
5.5
56
8.9
25
|
Verified
7.4
61
Administration
8.0
22
|
Verified
7.5
60
8.5
22
|
Verified
8.2
73
8.2
22
|
Verified
7.5
70
8.1
23
|
Verified
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
8.8
21
8.8
11
8.1
14
7.9
8
Targeting
7.6
21
8.7
10
7.8
20
8.3
10
Triggered Content
7.8
16
8.8
7
Feature Not Available
Not enough data
7.4
13
7.7
5
Personalized Content
8.0
15
7.7
5
8.1
16
Not enough data
8.7
18
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
7.8
53
8.3
25
7.8
55
8.0
23
8.4
62
Functionality
8.0
25
8.0
57
8.5
26
8.5
65
7.6
26
8.0
62
Computing
7.9
67
8.0
435
6.4
61
6.7
389
6.9
72
7.6
467
Experimental Design
8.4
70
8.4
464
8.7
69
8.6
456
8.7
69
8.2
448
Analytics
8.2
68
8.2
514
5.8
62
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Optimizely Web Experimentation and VWO Testing are categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
VWO Testing is categorized as Mobile App Optimization
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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