Best Recruitment Marketing Platforms

Companies are often looking for an edge when it comes to searching for top quality talent. As hiring has moved online, recruiters have looked for new ways to help their company’s open positions stand out amid thousands of other job postings on social media channels. Recruitment marketing platforms help companies promote their organization’s brand, reach out to prospective hires, leverage social media platforms, and track the effectiveness of their recruiting.

Key Benefits of Recruitment Marketing Platforms

• Build brand awareness
• Increase the quantity and quality of applicants
• Create a personalized candidate experience
• Track the effectiveness of recruiting efforts

Build brand awareness — Standing out from the thousands of other employers who post jobs online helps attract more candidates. Recruitment marketing solutions let companies create career sites with the organization’s branding, giving job posts a more customized look compared to formulaic posts on job boards. Some platforms enable users to send out branded emails to targeted prospects. Ultimately, these branded elements can raise a company’s profile and generate greater awareness of their available opportunities.

Attract a high-quality applicant pool — Recruitment marketing solutions come with a variety of tools to help companies attract applicants that are a good fit for their open positions. Social media outreach tools and targeted advertising enable recruiters to engage with job seekers who are a match for the position. Some platforms come with event management features for organizing, advertising, and running recruiting events, including virtual job fairs. These events can help companies source strong talent. Job boards built into some recruitment marketing products provide companies with even greater control over their applicants.

Personalize the candidate experience — Once candidates have found a job listing, keeping them engaged is key. Email automation functionality can send candidates messages at prescribed times, such as after they visit a website or if they forget to finish an application. Automated texting capabilities let recruiters reach candidates on their mobile devices. Some platforms have personalized career sites, so job listings and the look of a career landing webpage is different for each candidate. Many products also have CRM-like functionality similar to applicant tracking systems (ATS), which enable recruiters to track candidates from their initial engagement all the way through the hiring process. Data from these systems provide valuable insights about the process so that companies can strive to continuously improve the candidate experience as well as the effectiveness of their outreach efforts.

Analyze the effectiveness of recruiting efforts — Analytics data collected by recruitment marketing platforms during the recruiting process help teams understand how to improve their hiring processes. Many platforms have extensive analytics capabilities so that recruiters can understand which of their email, text message, or social media communications had the most impact. They can also track which branded career sites generated the most click throughs to an application. Dashboards for candidate pipelines offer a quick look at where applicants are in the hiring process. For platforms that organize events, analytics for registrations and attendance provides insights for future events.

Generally, recruiters are the primary users of recruitment marketing platforms. There are several types of recruiters who may use these products:

In-house corporate recruiters — For companies with their own recruiters, recruitment marketing platforms help those recruiting teams maximize their efforts to fill open positions. These recruiters are typically trying to fill jobs through engaging with professionals who are looking for new opportunities.

Campus recruiters — Recruiters tasked with finding college students who might be a good fit for internships or entry-level positions at a company also use recruitment marketing platforms. Event planning features are useful on campus as recruiters try to attract candidates to campus career fairs or other networking events.

Staffing agency recruiters — In addition to companies that have their own recruitment teams, staffing firms use recruitment marketing platforms to support their efforts to place candidates in positions at third-party companies.