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Recruitment Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Recruitment Marketing Platforms for Small Businesses

    Products classified in the overall Recruitment Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Recruitment Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Recruitment Marketing category.

    In addition to qualifying for inclusion in the Recruitment Marketing Platforms category, to qualify for inclusion in the Small Business Recruitment Marketing Platforms category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Recruitment Marketing Platforms for Small Businesses

    • LinkedIn Recruitment Marketing
    • Zoho
    • Lever
    • CEIPAL TalentHire
    • BreezyHR
    • Recruitee
    • Recruit CRM & ATS
    • SmartRecruiters
    • Workable
    • Hiretual

    Compare Small Business Recruitment Marketing Platforms

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (1,041)4.4 out of 5
    Entry Level Price:$25 /Recuiter/Month

    Zoho Recruit is an applicant tracking system catering to multiple hurdles faced by recruiters. With complete solutions for both in-house recruiters and staffing agencies, Zoho Recruit helps you source, track, and hire the best candidates, without any juggling required across different media. Customize every aspect of your workday and automate tasks like sending emails, updating interview status, and more. Get reports and analytics at your fingertips and plan better hiring strategies.

    (1,189)4.1 out of 5

    Lever's mission is to help the world hire with conviction. Our fresh take on the talent acquisition system combines powerful ATS and CRM functionality in a single, modern platform—so employers can source, nurture, and manage candidates all from one place.

    (372)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$24 per user Per Month

    CEIPAL TalentHire is a fully scalable, fully integrated Applicant Tracking System (ATS) which assists Staffing/Recruiting firms in automating their workflows & enabling them to close more placements faster. With more than 1400 clients across Staffing & Recruiting industry, CEIPAL is pioneering staffing successes with its combination of next-gen technology & exceptional VFM (Value for Money) Offerings. Key features include: Job Requisition, Job Posting, Applicant Sourcing Screening &

    (349)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$0 per month

    A modern, effortless end-to-end recruiting product you and your team will 😍. Breezy streamlines your entire hiring process; giving you more time to connect with candidates by automating manual tasks like job posts, advertising on job boards, interview scheduling & follow-ups. We include all the tools your team needs to hire more efficiently, from employee referrals & sourcing tools for LinkedIn and dozens of others to custom scorecards & interview guides and we back it all up with p

    (176)4.4 out of 5
    Optimized for quick response
    Entry Level Price:Free

    Recruitee is an integrated cloud-based recruitment management and applicant tracking system (ATS) designed to assist internal HR teams of all sizes in organizing and scaling their hiring process. The solution features business branding, job multi-posting, candidate sourcing, applicant tracking recruitment analyzing, and more, all on an easy-to-use platform. Recruitee is designed to help you launch your hiring, scale your practices, and lead your hiring team. Recruitee is used by companies of a

    Recruit CRM Builds Software For Small & Growing Executive Search Firms, Headhunting Firms & Recruitment Agencies. Do Everything from Managing Applicants to Generating Invoices in One Place. Recruit CRM allows you to work together without juggling between email client, CRM & ATS. See what your teammates are emailing to candidates & contacts, assign different roles to your teammates within an organization.

    (415)4.3 out of 5
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    SmartRecruiters’ Talent Acquisition Suite is used by high-performance organizations for making the best hires. It has full functionality for recruitment marketing and collaborative hiring built on a modern cloud platform with an open marketplace for 3rd party recruitment services. Unlike the first generation applicant tracking systems it replaces, SmartRecruiters provides an amazing candidate experience, hiring managers actually want to use the product, and recruiters love us because we make the

    (165)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$99 Monthly

    Workable provides best-in-class recruitment tools, processes and automation in one complete solution. Whether you’re hiring employee # 2 or 200 new employees, Workable’s scalable tools, know-how and support help you make the hires that make your business great. Companies who use Workable get from requisition to offer letter faster, with automated and AI-powered tools that source and suggest candidates, simplify decision making and streamline the hiring process. From local chains to global ent

    (115)4.8 out of 5
    Optimized for quick response
    Entry Level Price:$0 Free Forever

    Founded in 2015 and based in Mountain View, California, Hiretual is an AI-powered recruiting platform that aims to help you find and engage the right people 10x faster. Customers use Hiretual to source across 40+ platforms (i.e. LinkedIn, Github, Stack Overflow, Twitter) and 750M+ professional profiles, screen over 200,000 candidates in a matter of seconds, quickly gather contact information and hire efficiently with team collaboration, manage talent pool, customize candidate engagement, and re

    (65)4.5 out of 5
    Entry Level Price:$0 up to 50 Active Users

    Freshteam is the perfect HR software for growing business. With Freshteam, you can attract, hire and onboard new hires, offboard exiting employees, manage employee information and time off - all in one place. Freshteam helps attract top talent through various channels - a quickly creatable career site, integration with multiple free and premium job boards, and social media channels. The software also has the ability to listen to emails making it easy for you to recognize emails from job boards

    Market new, open positions to your talent network via email without lifting a finger. Portable “Join” Button. Invite candidates to join your talent network by.

    (53)4.7 out of 5

    RecruitBPM is artificial intelligence (AI) enabled all-in-one recruitment software for staffing firms & recruiting professionals. Its most cost effective cloud-based talent acquisition and customer relationship management (CRM) platform that helps staffing firms and corporate recruiters optimize their hiring process and make recruiting easy. Key features include: Job Posting, Career Portal , Client Portal, Applicant Portal, Applicant Sourcing Screening & Selection, Time and Expense mana

    (299)4.3 out of 5
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    Avionté is a leader in enterprise staffing and recruiting software solutions, offering a full suite of innovative end-to-end staffing solutions throughout the U.S. and Canada. Avionté provides a robust platform that includes CRM, ATS, recruiting, onboarding, payroll, billing and business intelligence for clerical, light industrial, IT and professional staffing firms. Over 25,000 users and 900 clients rely on Avionté to meet their goals via: * Single system of record across front and back office

    (376)4.1 out of 5
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    Paycor delivers a unified human capital management solution with a singular focus on helping business leaders, entrepreneurs and HR practitioners make a difference in their organizations. With intuitive recruiting, HR and payroll solutions at its core, more than 30,000 small and medium-sized businesses trust Paycor to help them manage their most valuable asset - their people. Paycor helps you become more efficient, while helping you connect better with your employees through a modern, unified H

    (76)4.0 out of 5
    Optimized for quick response

    Beamery is the leading Talent Operating System, consolidating Talent CRM, Marketing, Compliance Automation & Management, and a Connected integration layer on one unified platform. It enables enterprises to attract, engage and retain candidates at scale. Beamery's mission is to help the world's best companies acquire their greatest assets: their people. Founded in 2014, Beamery is trusted by the world's most innovative global organizations to treat their candidates like customers. Beamery

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    Check out the G2 Grid® for the top Recruitment Marketing Platforms products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    SmartRecruiters
    Paycor
    Zoho
    Workable
    RecruitBPM
    Lever
    Recruitee
    Beamery
    Avionté Staffing and Recruiting Software
    BreezyHR
    CEIPAL TalentHire
    Freshteam
    Hiretual
    Recruit CRM & ATS
    CareerBuilder Talent Network
    LinkedIn Recruitment Marketing
    Market Presence
    Satisfaction

    Learn More About Recruitment Marketing Platforms

    What You Should Know About Recruitment Marketing Platforms

    Companies are often looking for an edge when it comes to searching for top quality talent. As hiring has moved online, recruiters have looked for new ways to help their company’s open positions stand out amid thousands of other job postings on social media channels. Recruitment marketing platforms help companies promote their organization’s brand, reach out to prospective hires, leverage social media platforms, and track the effectiveness of their recruiting.

    Key Benefits of Recruitment Marketing Platforms

    • Build brand awareness
    • Increase the quantity and quality of applicants
    • Create a personalized candidate experience
    • Track the effectiveness of recruiting efforts

    Why Use Recruitment Marketing Platforms?

    Build brand awareness — Standing out from the thousands of other employers who post jobs online helps attract more candidates. Recruitment marketing solutions let companies create career sites with the organization’s branding, giving job posts a more customized look compared to formulaic posts on job boards. Some platforms enable users to send out branded emails to targeted prospects. Ultimately, these branded elements can raise a company’s profile and generate greater awareness of their available opportunities.

    Attract a high-quality applicant pool — Recruitment marketing solutions come with a variety of tools to help companies attract applicants that are a good fit for their open positions. Social media outreach tools and targeted advertising enable recruiters to engage with job seekers who are a match for the position. Some platforms come with event management features for organizing, advertising, and running recruiting events, including virtual job fairs. These events can help companies source strong talent. Job boards built into some recruitment marketing products provide companies with even greater control over their applicants.

    Personalize the candidate experience — Once candidates have found a job listing, keeping them engaged is key. Email automation functionality can send candidates messages at prescribed times, such as after they visit a website or if they forget to finish an application. Automated texting capabilities let recruiters reach candidates on their mobile devices. Some platforms have personalized career sites, so job listings and the look of a career landing webpage is different for each candidate. Many products also have CRM-like functionality similar to applicant tracking systems (ATS), which enable recruiters to track candidates from their initial engagement all the way through the hiring process. Data from these systems provide valuable insights about the process so that companies can strive to continuously improve the candidate experience as well as the effectiveness of their outreach efforts.

    Analyze the effectiveness of recruiting efforts — Analytics data collected by recruitment marketing platforms during the recruiting process help teams understand how to improve their hiring processes. Many platforms have extensive analytics capabilities so that recruiters can understand which of their email, text message, or social media communications had the most impact. They can also track which branded career sites generated the most click throughs to an application. Dashboards for candidate pipelines offer a quick look at where applicants are in the hiring process. For platforms that organize events, analytics for registrations and attendance provides insights for future events.

    Who Uses Recruitment Marketing Platforms?

    Generally, recruiters are the primary users of recruitment marketing platforms. There are several types of recruiters who may use these products:

    In-house corporate recruiters — For companies with their own recruiters, recruitment marketing platforms help those recruiting teams maximize their efforts to fill open positions. These recruiters are typically trying to fill jobs through engaging with professionals who are looking for new opportunities.

    Campus recruiters — Recruiters tasked with finding college students who might be a good fit for internships or entry-level positions at a company also use recruitment marketing platforms. Event planning features are useful on campus as recruiters try to attract candidates to campus career fairs or other networking events.

    Staffing agency recruiters — In addition to companies that have their own recruitment teams, staffing firms use recruitment marketing platforms to support their efforts to place candidates in positions at third-party companies.

    Recruitment Marketing Platforms Features

    Branded career sites — Customized career sites let companies put their own unique branding on their job posts. Recruiters can customize elements like the page’s graphics, colors, job text descriptions, language, and form fields. Some products offer personalized career pages, so a page is generated for each candidate with personalized details and recommendations of jobs they might be interested in.

    Built-in job boards — Job board functionality gives companies control over how to display their job listings. Search functions let candidates filter jobs and find positions that match their skills and interests.

    Candidate pipeline management — Recruitment marketing products provide tools for recruiters to manage applicant records and generate insights from recruiting data. These are often CRM-like systems that organize data on every interaction between candidates and the company, allowing recruiters to focus their energy on the most engaged and relevant candidates.

    Email automation — Automated emails to candidates help keep them engaged. Recruiters can set up recruitment marketing platforms to send out emails with company branding to candidates for different scenarios, such as if a candidate doesn’t reply to an initial email or if they started an application and didn’t finish it. Tracking features that generate data on opens and clicks help recruiters understand which communications are most effective.

    Analytics and reporting — Insights from recruiting data help recruiters understand how their campaigns are performing and how they can improve their hiring processes. This could include analytics dashboards that display data visualizations for career page visits, email open rates, social media engagement, or which job posts are converting the most leads into applicants.

    ATS integrations — To streamline the process of managing candidate data, most platforms integrate with an ATS or have their own internal ATS.

    Additional Recruitment Marketing Platforms Features

    Third-party job board searching — Automated searches of external job boards help recruiters pull in names of talent who might be qualified for open positions, saving recruiters the time it would take to manually scan for candidates.

    Social media integration — Some platforms allow recruiters to post information about open positions directly to popular social media sites, helping to increase the breadth of their outreach efforts.

    Event management — Job fairs and other recruiting events can be key for building a company’s talent pipeline, so some platforms come with built-in event management functionality. These features help recruiters manage multiple aspects of the event, including sending out communications, participant registrations, and attendance tracking. This data is shareable with an ATS or candidate CRM to streamline follow-up efforts. Some platforms have adapted their event functionality to enable virtual events as well.

    Text messaging — With the ubiquity of mobile devices, text messaging functionality built into recruitment marketing products provides another communication channel that recruiters can use to reach applicants. Automated SMS messages keep candidates engaged after initial contacts and encourage them to continue with a company’s application process.

    Mobile compatibility — Career sites that are displayed properly on mobile devices help ensure that candidates are able to easily apply for positions they are interested in, regardless of the type of device they are using.

    Job board integrations — Connecting a recruitment marketing platform to external job boards enables recruiters to share posts directly to multiple job listing sites. Analytics tools also allow recruiters to analyze the performance of their posts on different job sites.

    Potential Issues with Recruitment Marketing Platforms

    Communication overload — A key function of a recruitment marketing platform is enhancing outreach to candidates, but recruiters must use caution to avoid being too overzealous in their recruiting efforts. With the ability to send automated email and text message reminders to candidates, it can be tempting to schedule a series of messages to candidates, especially if they show a lack of engagement. However, recruiters should be careful not to bombard their prospects with an excessive number of messages, which could result in candidates ignoring those communications like the rest of the spam messages in their inboxes.

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