# Best Social Media Analytics Software - Page 11 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 310 ### Category Stats (May 2026) - **Average Rating**: 4.38/5 - **New Reviews This Quarter**: 685 - **Buyer Segments**: Small-Business 51% │ Mid-Market 37% │ Enterprise 12% - **Top Trending Product**: SocialTracker (+0.25) *Last updated: May 18, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 61,100+ Authentic Reviews - 310+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Analytics Software Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Sotrender](https://www.g2.com/products/sotrender/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) --- **Sponsored** ### Alchemer Reputation Management Alchemer Reputation Management (formerly Chatmeter) is a multi-location reputation and customer experience platform that helps enterprise and multi-site brands manage reviews, analyze customer sentiment, and drive location-level improvements at scale. Built specifically for organizations operating across dozens, hundreds, or thousands of locations, it goes beyond basic review monitoring to connect feedback directly to operational action. What is Alchemer Reputation Management used for? Alchemer Reputation Management is used to monitor and respond to online reviews across platforms, analyze customer sentiment by location, standardize feedback workflows across distributed teams, and surface location-specific insights that drive measurable improvements in customer experience. Common use cases include multi-location review response programs, Voice of Customer (VoC) initiatives, franchise experience management, and brand reputation monitoring across social media and review sites. Who is Alchemer Reputation Management for? Alchemer Reputation Management is purpose-built for corporate teams and regional managers overseeing multiple physical locations — including retail chains, restaurant groups, healthcare networks, hospitality brands, financial services branches, and franchise systems. It serves CX leaders, marketing teams, and operations managers who need a single, unified view of customer sentiment across their entire location portfolio. Key capabilities: - Centralized review and feedback aggregation from Google, Yelp, social media, surveys, and other channels — unified into a single location-level dashboard - AI-powered sentiment and thematic analysis that identifies the underlying drivers of customer satisfaction and dissatisfaction beyond star ratings and scores - At-scale review response tools that enable teams to respond to customer feedback promptly and consistently across every location - Standardized workflows that give frontline operators and regional managers clear, prioritized, actionable guidance — not just data - Location-specific action prioritization that transforms unstructured feedback into ranked improvement opportunities by site - Cross-location benchmarking to identify top-performing locations, flag underperformers, and share best practices across the organization How does Alchemer Reputation Management compare to other reputation management platforms? Unlike general-purpose review management tools, Alchemer Reputation Management is built for the operational complexity of multi-location enterprises. Where platforms like Birdeye or Podium focus primarily on review generation and automation, Alchemer emphasizes turning feedback into location-level operational action — making it a strong fit for brands that need to drive consistent customer experiences across a distributed footprint, not just improve their star ratings. Bottom line: Alchemer Reputation Management helps multi-location brands close the gap between listening to customers and acting on what they say — delivering consistent, high-quality experiences at every location and protecting brand reputation at scale. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18216&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics&secure%5Btoken%5D=d883898e46a116e2e12974cf7f19ff7c83a402b65dcec1afc72ba6059066ae86&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-reputation-management-g2&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [OpenSlate](https://www.g2.com/products/openslate/reviews) OpenSlate is a social video analytics solution designed to measure the value of YouTube content to brand advertisers. **Who Is the Company Behind OpenSlate?** - **Seller:** [OpenSlate](https://www.g2.com/sellers/openslate) - **Year Founded:** 2011 - **HQ Location:** NY, US - **LinkedIn® Page:** https://www.linkedin.com/company/10224818 (11 employees on LinkedIn®) ### 2. [Oraquo](https://www.g2.com/products/oraquo/reviews) Start managing your social campaigns, connect with your audience and improve the results of your business is much easier than you imagine. You just have to choose the tool that best suits your needs. **Who Is the Company Behind Oraquo?** - **Seller:** [Oraquo](https://www.g2.com/sellers/oraquo) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 3. [Outlier Kit](https://www.g2.com/products/outlier-kit/reviews) OutlierKit is a YouTube growth tool that helps creators identify what to make next by using data, not guesswork. It finds low-competition, high-RPM keywords, tracks trending topics in real time, and uncovers profitable niches. **Who Is the Company Behind Outlier Kit?** - **Seller:** [Outlier Kit](https://www.g2.com/sellers/outlier-kit) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 4. [Outstrip](https://www.g2.com/products/outstrip/reviews) A smart tool to automate your social media reports, Outstrip integrates with Facebook, Instagram, LinkedIn, and YouTube to deliver real-time insights and detailed analytics. Manage multiple profiles, collaborate with your team, and make data-driven decisions effortlessly. Save time with automated reports that provide actionable suggestions for improving your social media strategy. Fully compliant with privacy regulations, Outstrip offers flexible pricing to fit any business size. Try it free for 14 days and transform your social media management. **Who Is the Company Behind Outstrip?** - **Seller:** [Outstrip](https://www.g2.com/sellers/outstrip) - **Year Founded:** 2023 - **HQ Location:** Chennai, IN - **LinkedIn® Page:** https://www.linkedin.com/company/a-new-age-data-intelligence-company/ (6 employees on LinkedIn®) ### 5. [Palowise Analytics](https://www.g2.com/products/palowise-analytics/reviews) Cloud-based social intelligence platform that optimizes brand intelligence through data analysis. The system delivers insights into customer perceptions, market trends, and competitive dynamics using AI and machine learning technology. The platform offers sentiment analysis and emotional insights through its Feelings Wheel Analysis for strategic decision-making. It includes several analytical tools such as social listening, trend analysis, media monitoring, competition analysis, and influencer evaluation. The platform integrates with Power BI and Grafana for data visualization capabilities. The platform helps organizations monitor their digital presence, understand consumer behavior, and identify emerging opportunities in the marketplace. **Who Is the Company Behind Palowise Analytics?** - **Seller:** [Palowise](https://www.g2.com/sellers/palowise-11f1c513-ff00-455c-8eda-b30de72e1b78) - **Year Founded:** 2008 - **HQ Location:** Athens, GR - **LinkedIn® Page:** https://www.linkedin.com/company/palowise/ (23 employees on LinkedIn®) - **Ownership:** Panagiotis Tsantilas - **Phone:** +30 210 3805826 ### 6. [Pantoview](https://www.g2.com/products/pantoview/reviews) Pantoview is a purpose-built competitive analysis tool for jewelry businesses to track and analyze competitors' growth and activities on social media. What makes Pantoview different? It’s easy to lookup 10-20 accounts to view their performance and activities. What if you want to dig deeper into the competitive landscape? The jewelry industry is so huge that you are not just competing against 10-20 businesses but thousands of others. Do you know all the competitors out there? Do you know which one of your competitors is trending this week or last month? Which product type is generating the most buzz? Which competitors have the most engaging content? How many competitors are running campaigns during holidays or at any given time? Who have the most successful campaigns? Pantoview monitors a huge selection of jewelry businesses around the globe, which helps you detect early signs of jewelry trends and stay at the forefront of the jewelry market. **Who Is the Company Behind Pantoview?** - **Seller:** [Pantoview](https://www.g2.com/sellers/pantoview) - **Year Founded:** 2020 - **HQ Location:** Atlanta, US - **LinkedIn® Page:** http://www.linkedin.com/company/pantoview (1 employees on LinkedIn®) ### 7. [PlayerXP](https://www.g2.com/products/playerxp/reviews) THE COMMUNITY INTELLIGENCE PLATFORM Gain a complete view of your online communities, react quicker and make decisions based on all of your player feedback from message boards, user reviews, and social data - all in a fully interactive dashboard. ONLINE COMMUNITY AGGREGATION & ANALYSIS Player XP makes it easy to monitor and evaluate your community posts & comments. We transform the unstructured text into a form that allows for deep analysis and tracking across all of your teams INCREASED VISIBILITY Player XP harnesses the power of Machine Learning to monitor and analyse player feedback from across the web. We bring all of your community posts and comments into one feature-rich dashboard. Not only do we monitor your social channels, message boards and user reviews 24/7, but we also help you eliminate the noise to identify the subjects that matter the most to your community. With Player XP, you can increase your community visibility whilst also ensuring your reporting quality remains extremely high. SAVE TIME & IDENTIFY THE MOST IMPACTFUL FEEDBACK Dive straight into your data and use our visualisation and analysis features to find the subjects that are being discussed the most in your community. We pride ourselves on giving you the ability to view the top-level overview of your community, but also providing our users the ability to drill down through the data to a more granular level. Player XP’s Dynamic Reporting and Interaction Explorer gives you the ability to produce weekly sentiment reports without having to read through and log every post across your community channels. UNIFY YOUR REPORTING By introducing Player XP’s industry-focused sentiment analysis to your team, you also benefit from a standardised reporting metric. This allows you to measure player satisfaction easily and see the impact of changes over time, consistently across your titles. Player XP’s world-class sentiment system is trained on millions of pieces of games feedback. This allows for a deep understanding of the way players talk when they talk about games online. If you are managing multiple titles at one time, Player XP makes it extremely easy to introduce a standard method of reporting. You can conduct direct comparisons between yours and your rivals titles. IMPROVE YOUR CULTURE Remove the chance of a single negative response impacting the way your team view your game. Player XP gives them a way to track player satisfaction across your titles in a fair, and accurate manner. You can combine Player XP’s easy to use dashboard and its wide coverage of your community channels to provide your team with more insight. Player XP can provide you with a fair way of understanding the health of your game beyond sales activity and in-game telemetry. Remove the risk of your team focusing too heavily on a single channel and ensure everyone understands the actual pain points of your players. **Who Is the Company Behind PlayerXP?** - **Seller:** [Hertzian](https://www.g2.com/sellers/hertzian) - **Year Founded:** 2015 - **HQ Location:** Truro, GB - **LinkedIn® Page:** https://www.linkedin.com/company/hertzian (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 8. [PostBoost](https://www.g2.com/products/postboost-postboost/reviews) Easily schedule and post content across multiple social media platforms, all at once. **Who Is the Company Behind PostBoost?** - **Seller:** [PostBoost](https://www.g2.com/sellers/postboost) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/post-boost/ (2 employees on LinkedIn®) ### 9. [Postica](https://www.g2.com/products/postica/reviews) Postica is a Reddit analytics and growth platform for founders and marketers. It analyzes 23 million Reddit posts across 100,000+ subreddits to show you exactly where to post, when to post, and what language drives engagement. Features include engagement heatmaps broken down by hour and day, keyword intelligence with engagement lift scores, flair performance data, audience overlap between subreddits for cross-posting, AI-powered subreddit discovery, a post studio with title validation and scheduling, a conversation finder for comment marketing, and click tracking to measure your Reddit ROI. The platform also generates personalized daily growth plans based on your product, audience, and experience level. Each plan includes phased tasks starting with karma building and progressing to strategic posting, with AI-generated titles modeled after top-performing content in each subreddit. **Who Is the Company Behind Postica?** - **Seller:** [Postica](https://www.g2.com/sellers/postica) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 10. [Postwiser](https://www.g2.com/products/postwiser/reviews) Discover the ultimate solution for social media tracking and benchmarking with Postwiser, designed to empower brands and agencies. Whether you're monitoring organic or paid campaigns and content, our platform helps you benchmark competitor performance and craft more engaging, high-converting content. Key Features: - Comprehensive social media tracking across major platforms, including TikTok, Instagram, Facebook, YouTube, and X. - Tailored insights for data-driven marketers looking to grow their social media presence, boost engagement rates, and enhance conversion strategies. - Benchmark your brand’s performance against competitors to stay ahead in the ever-evolving social media landscape. Why Choose Us? We offer the most affordable and scalable social media tracking solution in the market, perfect for businesses of all sizes. Our tool adapts to your growth, ensuring you have the insights needed to outpace competitors and maximize ROI. Start transforming your social media strategy with our intuitive, budget-friendly platform. Take the guesswork out of your social media campaigns and drive measurable results today! **Who Is the Company Behind Postwiser?** - **Seller:** [Postwiser](https://www.g2.com/sellers/postwiser) - **Year Founded:** 2024 - **HQ Location:** London, GB - **LinkedIn® Page:** https://linkedin.com/company/postwiser-social (1 employees on LinkedIn®) ### 11. [ProductPrime](https://www.g2.com/products/productprime/reviews) Monitor your webshop and that of your competitors to stay informed about your online performance. Providing you with tasks, notifications, recommendations and valuable insights to ensure your online store is in its best form. Keep your webshop in optimal form. Don't worry, it's incredibly user-friendly. Our tools are designed to cater to all, whether you're a small independent webshop owner or a large-scale enterprise. - Price Monitoring: Keep an eye on your competitors' prices and stay one step ahead of the game. - Keyword Monitoring: Track your product pages' performance on search engines and see how you can improve. - Webshop Quality: Helps you improve your webshop's quality by auditing your pages against a set of ever-growing best practices. - Competitor Monitoring: Do not get lost behind. Keep an eye on your competitors and see what products and brands they have. - Social Media Analytics: See how your social media profiles are performing and compare them to your competitors'. - Website Monitoring: Keep an eye on your website's health and we'll let you know if there are any issues that need your attention. **Who Is the Company Behind ProductPrime?** - **Seller:** [ProductPrime](https://www.g2.com/sellers/productprime) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [Qurate Social](https://www.g2.com/products/qurate-social/reviews) Qurate Social is a comprehensive social media management tool designed to streamline the process of managing multiple social media accounts from a single, user-friendly dashboard. It enables users to schedule posts, monitor engagement, and analyze performance metrics across various platforms, thereby enhancing productivity and ensuring a consistent online presence. By centralizing these functions, Qurate Social simplifies content creation and distribution, making it an invaluable asset for businesses and individuals aiming to optimize their social media strategies. Key Features and Functionality: - Multi-Account Management: Effortlessly oversee and control multiple social media accounts from a unified interface, reducing the need to switch between platforms. - Advanced Scheduling: Plan and schedule posts in advance, ensuring timely and consistent content delivery to engage audiences effectively. - Content Creation Tools: Utilize built-in tools to create and organize content, facilitating a streamlined workflow for social media campaigns. - Performance Analytics: Access detailed analytics to monitor engagement, track performance metrics, and gain insights into audience behavior, enabling data-driven decision-making. - Platform Integration: Seamlessly integrate with various social media platforms, allowing for efficient management and coordination of online activities. Primary Value and User Solutions: Qurate Social addresses the challenges of managing multiple social media accounts by providing a centralized platform that enhances efficiency and consistency. It simplifies the complexities of content scheduling, creation, and performance analysis, allowing users to focus on crafting impactful content and engaging with their audience. By offering a comprehensive suite of tools, Qurate Social empowers users to optimize their social media presence, build stronger brand identities, and achieve their marketing objectives more effectively. **Who Is the Company Behind Qurate Social?** - **Seller:** [Qurate](https://www.g2.com/sellers/qurate-ada8cbd1-0702-4ec2-942f-79693f1cfc9a) - **Year Founded:** 2022 - **HQ Location:** San Francisco, US - **Twitter:** @qurate (336 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/15168125/ (14 employees on LinkedIn®) ### 13. [Rallio | Powered by Ignite Visibility](https://www.g2.com/products/rallio-powered-by-ignite-visibility/reviews) With built-in social media syndication and scheduling capabilities, ad boosting, analytics, reputation management and more, Rallio is a smarter, simpler way for brands to maximize social marketing efforts. Rallio technology provides a complete social media ecosystem allowing manufacturers, corporate brands and their locations, employees and customers to build a local community, share experiences and drive local business. **Average Rating:** 4.9/5.0 **Total Reviews:** 13 **How Do G2 Users Rate Rallio | Powered by Ignite Visibility?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) **Who Is the Company Behind Rallio | Powered by Ignite Visibility?** - **Seller:** [Rallio](https://www.g2.com/sellers/rallio) - **Year Founded:** 2013 - **HQ Location:** Irvine, CA - **Twitter:** @rallioHQ (398 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rallio/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 54% Mid-Market, 38% Small-Business #### What Are Rallio | Powered by Ignite Visibility's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Multi-platform Posting (4 reviews) - Multiple Accounts (4 reviews) - Social Media Management (4 reviews) - Centralization (3 reviews) **Cons:** - Instagram Integration (3 reviews) - Instagram Limitations (3 reviews) - Social Media Integration (3 reviews) - Linking Issues (2 reviews) - Missing Features (2 reviews) ### 14. [Reachhub](https://www.g2.com/products/reachhub/reviews) Reachhub is a social media management tool that makes handling multiple social media accounts easy. It solves the problem of juggling different platforms and tools by bringing everything into one place. Why Reachhub? Simplifies Management: Managing several social media accounts can be complicated and time-consuming. Reachhub offers a single platform to manage all your social media accounts efficiently. All-in-One Tool: Using different tools for scheduling, monitoring, and analytics can be a hassle. Reachhub combines all these features into one tool, reducing the need for multiple platforms. Saves Time: Creating and scheduling posts on different platforms can eat up a lot of time. With Reachhub’s social media automation and scheduling tools, you can plan and automate your posts in advance, saving you valuable time. Improves Visibility: It can be hard to track and understand the impact of your social media efforts. Reachhub offers powerful analytics and monitoring tools to give you clear insights into your social media performance. Cost-Effective: Quality social media management tools can be expensive, especially for small businesses. Reachhub provides an affordable solution without compromising on essential features. Our Features: Social Media Automation: Automate your social media marketing to increase efficiency. Post Scheduling: Schedule posts for Instagram and other platforms to maintain a consistent presence. Social Media Monitoring: Track and analyze your social media performance in real-time. Analytics Tools: Get detailed insights into your social media activities and make data-driven decisions. Link Shortener and UTM Builder: Optimize your campaigns with built-in tracking tools. QR Code Generator: Enhance your marketing with easy-to-create QR codes. Who Benefits from Reachhub? Businesses: Streamline your social media strategy to drive growth. Agencies: Manage multiple clients' social media with ease. Creators and Influencers: Track performance and manage your presence effortlessly. **Who Is the Company Behind Reachhub?** - **Seller:** [Reachhub](https://www.g2.com/sellers/reachhub) - **Year Founded:** 2023 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** https://www.linkedin.com/company/reach-hub-2023/ (5 employees on LinkedIn®) ### 15. [ReBid ADP](https://www.g2.com/products/rebid-adp/reviews) ReBid's Advertising data platform (ADP) is built to revolutionise advertising efficiency. It modularly connects to all major CDPs to provide intuitive dashboards designed to help marketers monitor, analySe & optimise media plans, campaigns, channels, and ad creatives across all ad platforms across Search, Social, Programmatic, Adserver, Analytics & more. ReBid not just a platform but a strategic partner, helping you to understand the impact of various advertising channels on leads, engagements and revenue, optimise your ad spend, and boost Return on Ad Spend (ROAS). Our full stack platform empowers you to make optimal decisions powered by harmonised omni-channel customer data, 360 customer view, advanced segmentation, hyper-personalisation along side Ad-to-Acquisition and storytelling visualisations. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate ReBid ADP?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) **Who Is the Company Behind ReBid ADP?** - **Seller:** [ReBid](https://www.g2.com/sellers/rebid) - **Year Founded:** 2020 - **HQ Location:** Mumbai, IN - **LinkedIn® Page:** https://www.linkedin.com/company/3533446 (48 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 16. [RivalOut](https://www.g2.com/products/rivalout/reviews) What is RivalOut? RivalOut is an AI-powered platform designed to streamline and enhance competitor analysis. By eliminating the inefficiencies and guesswork of traditional methods, RivalOut provides businesses with actionable insights into their competitors' traffic, search rankings, and social media performance, all supported by AI analysis. Why RivalOut? Stop Wasting Time on Competitor Research. Streamline your competitor analysis with RivalOut. Our platform automates data collection and analysis, freeing you up to focus on strategic decision-making. Get Smarter in Competition at a Price You Can Afford. RivalOut offers a cost-effective solution for gaining valuable competitor insights. We provide features and functionality typically found in expensive solutions, all at an accessible price point. Get Data-Driven and AI-Analyzed Insights. Don't rely on guesswork when it comes to your competitors. RivalOut utilizes AI and data analysis to provide you with actionable and reliable insights you can trust. Why did we build it? / What does it solve? We created RivalOut to eliminate the inefficiencies and guesswork in competitor analysis. Traditional methods of gathering competitive intelligence are often time-consuming, costly, and prone to inaccuracies. RivalOut automates data collection and analysis, delivering AI-powered, precise, and crucial insights that help businesses optimize their marketing strategies and enhance their competitive intelligence effortlessly and affordably. Additionally, businesses receive real-time alerts whenever their competitors make changes, ensuring they stay informed and ahead of the curve. Main Features Traffic, Search & Social Media Reports: Uncover Your Rivals' Secrets! Dominate Traffic and Search Results! Get RivalOut & See How Your Competitors Rank for Top Keywords and Social Media. Find My Rivals: Discover and learn about rival companies through our curated suggestion list. Artificial Intelligence Analysis: Leverage the Power of AI! AI uses data and analyzes your competitors to give you a winning edge. Stay Informed with Update Alerts: Never Miss a Move! RivalOut alerts you when your competitors make changes. Stay informed, stay ahead. **Who Is the Company Behind RivalOut?** - **Seller:** [Cihan Gürani](https://www.g2.com/sellers/cihan-gurani) - **Year Founded:** 2024 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/rivalout (1 employees on LinkedIn®) ### 17. [Riviter](https://www.g2.com/products/riviter/reviews) Recognize product attributes located in any image or video and match them to items in any inventory, SKU by SKU, color by color. Riviter's precision is helping the world's biggest consumer brands spot the fine details of every look, down to the glossiness of a lip and the curliness of a hairstyle. **Who Is the Company Behind Riviter?** - **Seller:** [Riviter](https://www.g2.com/sellers/riviter) - **Year Founded:** 2015 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/9296491 (4 employees on LinkedIn®) ### 18. [Seekmetrics](https://www.g2.com/products/seekmetrics/reviews) Seekmetrics is an Instagram and Facebook analytics tool that helps businesses measure up against their competitors. **Who Is the Company Behind Seekmetrics?** - **Seller:** [Seekmetrics](https://www.g2.com/sellers/seekmetrics) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 19. [Seneira](https://www.g2.com/products/seneira/reviews) Seneira is the AI-powered YouTube analytics platform that shows creators WHY their content performs — not just the numbers. With over 90% accuracy in sentiment analysis, it turns thousands of comments into actionable growth strategies in seconds. Best-in-class AI features that competitors don't offer: – individual comment sentiment scoring – viral Shorts moment detection with ready-to-use hooks and titles – speech intelligence analyzing your delivery – content generation directly from audience questions Every feature is designed to help you create BETTER content that resonates. Unlike traditional analytics tools that show surface-level metrics, Seneira goes deeper. Our AI reads every comment, identifies superfans, detects content themes, and finds the exact moments in your videos that will go viral as Shorts — complete with timestamps, titles, and hooks ready to copy. Whether you're a solo creator looking to understand your audience, a marketing team managing multiple channels, or an agency needing scalable video analytics, Seneira transforms YouTube data into content strategies that drive real growth. Free plan available. Paid plans from €29/month with full AI insights, PDF exports, and competitor tracking. Start analyzing your channel free: https://www.seneira.com **Who Is the Company Behind Seneira?** - **Seller:** [Testigo](https://www.g2.com/sellers/testigo) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/seneira/ (1 employees on LinkedIn®) ### 20. [Shikenso](https://www.g2.com/products/shikenso/reviews) Shikenso®: Your Pathway to Data-Driven Sponsorship Success. In sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso®, comes in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI. Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media. Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso®, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data you can trust. **Who Is the Company Behind Shikenso?** - **Seller:** [Shikenso](https://www.g2.com/sellers/shikenso) - **Year Founded:** 2017 - **HQ Location:** Frankfurt, DE - **LinkedIn® Page:** http://linkedin.com/company/shikenso-gmbh (36 employees on LinkedIn®) ### 21. [Skyblaze](https://www.g2.com/products/skyblaze/reviews) Skyblaze is an AI-powered growth and management platform designed specifically for Bluesky users. It helps creators, individuals, and businesses grow their presence on Bluesky more effectively through a comprehensive suite of AI-enhanced tools. Key features include: - AI-powered content generation trained on 1,000+ viral posts - Smart post scheduling and content queue management - Automated AI engagement tools for building relationships - Advanced analytics to track performance - Customizable AI writing assistant The platform offers both free and premium plans ($36/month), making it accessible for both beginners and serious Bluesky creators. The premium plan includes unlimited AI generations, advanced AI models, and priority support. Whether you're just starting out or looking to scale your Bluesky presence, Skyblaze provides the tools needed to create better content, engage more effectively, and grow your audience faster - all powered by specialized AI trained specifically for the Bluesky platform. **Who Is the Company Behind Skyblaze?** - **Seller:** [Skyblaze](https://www.g2.com/sellers/skyblaze) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 22. [Social 360 Suite](https://www.g2.com/products/social-360-suite/reviews) Social 360 Suite is a powerful yet easy-to-use social media management platform built for businesses, agencies, and creators who want to simplify their workflow and stay consistent online. With features like post scheduling, bulk publishing, AI-powered content creation, analytics tracking, and team collaboration, Social 360 Suite helps users manage multiple social media accounts efficiently from one centralized dashboard. The platform is designed to reduce manual effort, save time, and improve content consistency while giving users better control over their social media strategy. Whether you're a small business owner, freelancer, or agency, Social 360 Suite provides the tools needed to grow your online presence without complexity. **Who Is the Company Behind Social 360 Suite?** - **Seller:** [Social 360 Suite](https://www.g2.com/sellers/social-360-suite) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/social-360-suite/ (1 employees on LinkedIn®) ### 23. [Social Analytics](https://www.g2.com/products/highperformr-inc-social-analytics/reviews) Highperformr.ai's Social Analytics is a comprehensive tool designed to enhance your social media strategy by providing in-depth insights into your online presence. It enables users to identify top-engaged accounts, popular topics, and preferred media formats, offering detailed daily, weekly, and monthly trends tailored to specific social media goals. The platform features an intuitive visual calendar to track posting trends and ensure consistency, along with tools to analyze audience engagement and follower growth. By understanding these metrics, users can make informed decisions to optimize their social media strategies effectively. **Who Is the Company Behind Social Analytics?** - **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc) - **Year Founded:** 2023 - **HQ Location:** N/A - **Twitter:** @HighperformrAI (158 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/highperformr-ai (30 employees on LinkedIn®) ### 24. [Social Audience](https://www.g2.com/products/social-audience/reviews) Highperformr's Social Audience is a powerful tool designed to help businesses identify and engage high-intent leads from their social media interactions. By monitoring engagement with your company's posts, your team's activities, and even your competitors' social media presence, Social Audience provides valuable insights into social activity and engagement trends. This enables you to pinpoint Ideal Customer Profile (ICP) leads, enrich them with contact data and conversation starters, and seamlessly integrate this information into your Customer Relationship Management (CRM) system. **Who Is the Company Behind Social Audience?** - **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc) - **Year Founded:** 2023 - **HQ Location:** N/A - **Twitter:** @HighperformrAI (158 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/highperformr-ai (30 employees on LinkedIn®) ### 25. [SocialAuditor.io](https://www.g2.com/products/socialauditor-io/reviews) Analyze any Instagram, TikTok or YouTube @profile for fake followers, likes, comments and true demographic **Who Is the Company Behind SocialAuditor.io?** - **Seller:** [SocialAuditor.io](https://www.g2.com/sellers/socialauditor-io) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.