There are so many features I like within Simply Measured. All in all, it boils down to three main features: the reports (insightful, comprehensive, and actually good-looking), the backups (Simply Measured gives you a repository where all your generated reports are filed, and you can easily go back to them whenever you want, so you can finally say goodbye to messy desktops and messy folders), and endless customisation: for a lot of people, social analytics means exporting lots of data from a social platform, then spending time working on that data in Excel, then dumping your work into a template, making sure the tables are properly in place, that the text is in the right format, and that everything looks on point. Well, Simply Measured saves you all of those steps (and all of that time), enabling you to export ready-to-go reports in your predefined template – customise the theme, colours, logo, text – the flexibility here is amazing.
I haven't experienced any faults with SimplyMeasured, and the times I had questions or doubts on the tool, I've had very strong support from my account manager and the support team.
Besides using the tool, I recommend you subscribe to their blog as well, to keep on top of their news (e.g. new features) and explanation of various social media metrics. They have some really great tips and recommendations for anyone - from social analysts to social media managers, from community managers to people who are just starting to work in social media.
Integration - being able to not only run reports on individual social networks, but being able to join them all together, to get a complete view of your social performance, moving away from the bad habit of "silo views".