--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 649 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 649 scale: '5' date_modified: '2026-06-30' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 649 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users find AdRoll ABM to be extremely **easy to use** , with excellent support making setup and integration seamless. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement throughout customer journey stages. (105 reviews) - Users value the **precise targeting** and comprehensive support from AdRoll ABM, enhancing their advertising effectiveness. (102 reviews) - Users value the **powerful intent data** of AdRoll ABM for precise targeting and insightful account-level analytics. (99 reviews) - Users value the **great customer support** from AdRoll, enhancing the onboarding experience and overall usability. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users often experience a **steep learning curve** , making initial navigation of RollWorks challenging for newcomers. (66 reviews) - Users find the **missing features** in AdRoll ABM limiting, as advanced functionalities may not adequately support their needs. (60 reviews) - Users experience **limited features** in AdRoll ABM, particularly in segmentation options and native advertising capabilities. (45 reviews) - Users experience **challenges with campaign tracking and lead generation** , leading to frustration with AdRoll ABM's effectiveness. (42 reviews) - Users express frustration over **targeting limitations** , as they cannot target specific individuals and face increased costs. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Updates have been game changing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** A major thing I find helpful is being able to target intent companies. I appreciate the easy navigation of the portal and being able to see reports. The integration with linkedin is a great addition. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Least helpful is not being able to target specific individuals. It isn't very helpful if 1 person is very engaged with the ads when there are 1000000 employees. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It is solving how to hit some of our niche market - it has been beneficial in getting started for the first time with ABM to decide if it is what is exactly needed in the future for us. ### 2. Unlocked deeper insights for our team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We're new to the platform, but we're already gleaning very useful information with it's ability to de-anonymize website traffic at a company level. Really useful for determing intent/interest and arming the sales team with useful data. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The new keyword based intent feature is really helpful, but it tends to catch too many accounts and seems semi-innacurate. I can see it more as a guiding light rather than true north. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping us uncover previously hidden buyer intent with it's ability to de-anonymize website traffic at the company level. It's also helping us create cohesive, omni-channel account based marketing campaings. ### 3. Great platform to advertise on! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Flexibility of options, ease of implementation and integration to social platforms **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Trouble with setting up two factor authentication **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Bringing in more leads and potential customers ### 4. Great product - good presentation **Rating:** 4.5/5.0 stars **Reviewed by:** Varun K. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We recently looked at all ABM players and chose Rollworks. Their intent data was least buggy and they gave the most options on what to do with that alert. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** They are a little less known than others. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Helping us find new and repeat users to put our ads in front of. ### 5. Rollworks has been a great introduction into display advertising for our firm. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like the ability to segment account lists by team due to our team's unique structure. The representatives we work with are very helpful and the platform us user friendly. We also like that we can pull in Salesforce data, use intent topics to create lists, or build lists with account criteria that Rollworks provides. This allows us to reach our desired audience in a variety of ways. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Inability to target by granular location (city, state, etc). This is important to our team because we have "footholds" or geos that are more important than others that we want to focus on. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have been seeing a lot of success with the retargeting campaigns since we have heavy traffic to our site via organic and paid search. This allows us to move audience members further down the funnel with more gated content. This is helping us reach aware potential leads. We also are new to running display ads and our presence online is important. ### 6. Sales Director **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Simple- Straight forward. Easy of use- and easy connectivity. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At times it is slower than others- I'm thinking it could be based off my internet connection in the location I am at. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Understanding accounts + how to target them and then how to drive overall campaigns to target audiences. ### 7. A Game-Changer for Account-Based Marketing: RollWorks Account-Based Platform Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I recently had the opportunity to explore RollWorks Account-Based Platform, and I must say it has truly revolutionized the way I approach account-based marketing (ABM). As a marketer striving to drive targeted engagement and personalized experiences for my target accounts, I have found RollWorks to be an invaluable tool in achieving my goals. Here's what I like best about this exceptional platform: Comprehensive Account-Based Capabilities: RollWorks offers a comprehensive suite of features specifically tailored for account-based marketing. From identifying and targeting key accounts to executing multi-channel campaigns, the platform covers the entire ABM workflow. It allows me to easily segment and prioritize accounts, create personalized campaigns, and measure their effectiveness, all within a single interface. Precise Account Identification: RollWorks excels in its ability to identify and prioritize high-value accounts accurately. The platform leverages powerful data analytics and machine learning algorithms to provide actionable insights about potential customers. The account identification process is highly sophisticated, taking into account firmographics, technographics, intent data, and historical engagement to ensure I'm targeting the right accounts with the highest propensity to convert. Multichannel Orchestration: One of the standout features of RollWorks is its seamless integration of various marketing channels. The platform enables me to deliver a consistent and personalized experience across multiple touchpoints, including display advertising, email marketing, social media, and more. The ability to orchestrate campaigns across channels not only increases the reach but also enhances engagement and conversion rates by ensuring a cohesive brand presence. Advanced Personalization: RollWorks empowers me to create highly personalized campaigns that resonate with target accounts on an individual level. The platform offers powerful segmentation and dynamic content capabilities, allowing me to tailor messages, visuals, and CTAs based on account attributes, intent signals, and historical behavior. This level of personalization enables me to establish meaningful connections, build trust, and drive better results. Robust Measurement and Reporting: With RollWorks, tracking and measuring the effectiveness of ABM campaigns has become a breeze. The platform provides in-depth analytics and reporting features that offer valuable insights into campaign performance, account engagement, and overall ROI. The ability to attribute revenue to specific marketing efforts enables me to optimize campaigns, make data-driven decisions, and continuously improve my ABM strategy. Exceptional Customer Support: RollWorks goes above and beyond when it comes to customer support. Their team is knowledgeable, responsive, and genuinely invested in helping users succeed. From initial onboarding to ongoing support, they are there every step of the way, providing guidance, best practices, and troubleshooting assistance. This level of support ensures that I can leverage the full potential of the platform and achieve my ABM objectives effectively. In conclusion, RollWorks Account-Based Platform is a game-changer for anyone seeking to implement successful account-based marketing strategies. Its comprehensive capabilities, accurate account identification, multichannel orchestration, advanced personalization, robust measurement tools, and outstanding customer support make it a top choice for marketers looking to drive targeted engagement and achieve measurable results. I highly recommend RollWorks to any organization looking to take their ABM efforts to new heights. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Learning Curve: RollWorks Account-Based Platform is a powerful tool with advanced capabilities, which can result in a slightly steep learning curve for new users. While the platform provides documentation and resources to support onboarding, some individuals may require additional time and effort to fully grasp and utilize all the features effectively. Complexity for Small-Scale Operations: The robustness of RollWorks can be a double-edged sword for smaller-scale operations. While the platform is ideal for enterprises and larger organizations with significant resources, it may seem overwhelming or unnecessary for smaller businesses with limited budgets and simpler ABM requirements. Simplifying the user interface or offering scaled-down versions tailored to smaller businesses could address this concern. Integration Challenges: While RollWorks offers integrations with various marketing automation and CRM platforms, some users may encounter challenges when integrating the platform with their existing tech stack. Depending on the specific systems and configurations, the integration process might require technical expertise or additional support from RollWorks' team to ensure smooth data flow and synchronization. Pricing Structure: The pricing structure for RollWorks Account-Based Platform may be considered a drawback by some users. The platform operates on a subscription-based model, and the costs can be relatively higher compared to other ABM solutions in the market. This pricing structure may restrict access for smaller businesses or those with limited marketing budgets, potentially limiting their ability to leverage the platform's full potential. Limited Native Advertising Options: While RollWorks provides robust multichannel capabilities, some users might find the native advertising options within the platform to be limited. Expanding the range of native advertising channels and ad formats would enhance the platform's versatility and enable users to leverage additional channels for their ABM campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks Account-Based Platform solves several critical problems in the realm of account-based marketing (ABM), which ultimately benefit me as a marketer. Firstly, it addresses the challenge of accurately identifying and targeting high-value accounts, leveraging sophisticated data analytics and machine learning algorithms. This ensures that my efforts are focused on the accounts most likely to convert, saving time and resources. Secondly, RollWorks enables me to create personalized campaigns at scale, providing a solution to the problem of delivering tailored experiences to a large number of accounts. The platform's multichannel orchestration capabilities ensure consistent messaging and enhance engagement. Lastly, RollWorks offers robust measurement and reporting tools, allowing me to track performance, optimize campaigns, and make data-driven decisions, leading to improved ROI and overall ABM effectiveness. ### 8. Great way to start with retargeting ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven G. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks makes it very easy to create a retargeting campaign. When we first launched our product, we knew that we wanted to advertise but we were not sure where. We thought that it would be best to retarget those who came to the website and had shown interest. So, we did. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** What I do not like about RollWorks is the same thing I do not like about most every other ad platform. Since it isn't the fault of RollWorks, and it's just a matter of how the data must appear, there isn't anything negative about them personally. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's helping us better manage our retargeting efforts so that we are showing ads to those who have expressed interest in our product. We use a few other platforms now in addition to RollWorks but we continue to use it for the value that it provides and since it is on other ad networks. ### 9. Decent Tactical Platform that Continues to Get the Job Done Year after Year **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Intuitive UI. Easy to allocate access to team. Our experience with customer support has been favorable. The brand overall seems to have grown in esteem over the past couple of years. Strong growth at this company suggest sthat they are taking good hold in the market. Update: Integrations with Social have improved although additional 3P data would be helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Integration with third party data could be better. We find ourselves having to take raw data into the platform more often than we would like. Easier access to alternative data would be welcome. HubSpot and Salesforce integrations appear to have made great strides in integration caliber for this solution. Updates: Precicion with URL-based targeting for ABM has improved mightily over the past few months. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Retargeting and ABM activation tend to be our foremost applications of the tool. Again, it would be helpful to have better integrations into a third party ecosystem of vendors. Update: Hubspot and SFDC CRM integrations have improved this quite a lot. Update: Although progress has been made we would benefit from more 3P data sources being available in the integrations roster. ### 10. Great Platform for Brand Awareness in Targeted Markets and Accounts with Strong Orchestration **Rating:** 4.5/5.0 stars **Reviewed by:** Inga B. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - We chose to focus our ABM on hyper targeted advertising, and RW was the best for that. Working to become NOT the best kept secret in subscription billing, we are acutely attuned to driving awareness in key accounts, then following up with them in a hyper targeted way. RW is ideal for this. - Cost wise, RW serves our needs much better than the alternatives give our business case **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing yet. Smooth implementation, great customer support, and a pretty intuitive system. Some of the reporting requires a bit more of a deep dive to build into our overall dashboards, but our SFDC admin is working to get this consolidated. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are focused on enterprise sales, and Rollworks allos us to ensure that we are targeting specific accounts rather than the 'world.' We have replaced our other Intent data platforms with RW and are finding it incredibly helpful. ### 11. Best ABM advertising tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I am able to target intent companies and know where my ad spend is going. The platform provides visibility where you won't get with other tools. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The integration with Salesforce was not a great experience for my team. It took longer than expected and not as smooth. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Precise targeting is the problem RollWorks solved for me and reading the intent signals is beneficial for sales and marketing. ### 12. Lots of promises, little delivery **Rating:** 0.0/5.0 stars **Reviewed by:** Casey H. | Digital Marketing Consultant Specializing in HubSpot, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ads creator is pretty easy to use. It would be better if UTMs were easier to add and modify, but generally, the ads are easy to upload and edit. I believe the new workflow capabilities have the potential to be useful in marketing automation. John Anzelc has been very helpful and insightful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have been consistently disappointed with RollWorks. I started working inside RollWorks in August 2022. At my first meeting, I was excited about the opportunities within the platform and the targeting options, but by September 2022, I was disappointed and shifting my budget off the platform. Immediately my RollWorks rep promised me things on the phone without following through. I would ask for examples of reporting or audience targeting and even after following up myself, I wouldn't get any of the materials. Every call felt like Groundhogs Day, where I was asking for the same things over and over again. In October, I noticed some discrepancies in targeting and opened a support ticket and informed my RollWorks rep. My rep said he would take care of it, but a month later, with no resolution, he told me to open the ticket with support again. Reluctantly, I did, and now, in February 2023, the ticket is still unresolved, with a back-and-forth email exchange with support every week or two. I have wanted to validate my campaigns with a confirmed visit from one person that fits my ideal customer profile, but I have not been able to accomplish that in the past 6-months. I have ended up only using RollWorks as a way to run LinkedIn ads, but I would save your budget and run ads directly through LinkedIn to your account list. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I have a niche audience that I am trying to build brand awareness and get more success from sales outreach to our ideal customers. To accomplish this, I have uploaded our account list and tried to use RollWorks' persona targeting to narrow it down to decision-makers. So far, LinkedIn job title targeting has been more successful. ### 13. A great tool for targeting accounts 1:few or 1:many along the buyer's journey **Rating:** 4.5/5.0 stars **Reviewed by:** DJ U. | Campaign Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks leverages it's integrations well to allow for account-based targeting in their playbooks. We leverage the SFDC integration for filtering accounts to target. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It can be a little difficult to navigate the tool at times. It often takes me multiple tries to find the campaign I want to find. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks helps us provide air coverage to our TAL. Our Sales Teams loves that we're staying in front of these accounts. ### 14. Ad-Placements with B2B-specific features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It is quick and easy to upload ads and activate campaigns. Highlighting new audiences, tracking companies through the funnel, and tracking form-fills are also great features that are easy enough to access. There are some other specific features that sounded great but unfortunately we have not been able to utilize yet. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It is difficult to track leads through the funnel; they are listed without identifying information or lost once converted. A general report would be excellent: individual reports that highlight specific functions. However, a simple PDF report highlighting the highest/lowest performing assets, top companies, etc., would be a great asset to share internally. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** In the B2B marketing space, display ads are a valuable tool, but the generic targeting of most DSPs means that the leads that come in are often useless. With RollWorks, company-level targeting means that I can ensure we hit the right base. ### 15. Valuable ABM Platform for B2B Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Violet S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's intuitive and easy to use and the team at Rollworks is fantastic in helping you get onboarded and prepare your campaigns for success. We have a lot of legacy tech at our organization and were not able to get insights into our ABM efforts. Using Rollworks gives us the engagement insights, intent, and journey of our target accounts and allows us to quickly launch media campaigns to start getting in front of these target accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Currently nothing. I vetted all the major ABM platform contenders and Rollworks provided the best value for a company starting to focus on its ABM efforts. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prior to Rollworks we didn't have insight into account engagement unless someone from the account completed a form or engaged with an email. Rollworks allows us to see what pages they are engaging with, what ads they are clicking on, and topis they are showing intent on, which allows us to properly score an account. ### 16. Great reporting tool for advertisements **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan E. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like to be able to see the website activity for each of the accounts on our targeted list. It helps us when reaching out to these customers to know what they are interested in. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I find setting up campaigns and playbooks to be a little bit tricky. It could be a more seamless process. Almost every time I set up a new one, I have to ask Rollworks for help. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping fill the gaps of how our customers and target customers are finding our website and what they are doing once they visit our site. We didn't have access to this info before. ### 17. So Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The onboarding was great. They had a structured program that got us set up in a successful manner. However, the best thing is the simplicity of the platform. It is clean, simple, and easy to navigate. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There really isn't that much when it comes to not liking the platform. I have not had any technical issues and the account management is great. If there was one thing, it would be a better integration with LinkedIn. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** They were great at making our ABM strategy come to life and integrate with our existing Hubspot system which was great. The targeting we now can do is significantly more sophisticated. ### 18. Strong platform for ABM beginners **Rating:** 3.5/5.0 stars **Reviewed by:** Justin M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform and services have allowed us to be more insightful in our go-to-market approach to drive demand from target accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The reporting is lackluster--not allowing for fully customizable or aggregate performance reports. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Hyper-targeting to a target account list ### 19. Stellar customer service / assistance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks really stands out because of their customer service team! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** ABM platforms are now becoming like toothpaste- pretty commoditized. That's why Rollworks really stands out for the people and responsive team! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Retargeting and Account Based Targeting ### 20. A strong and data-rich ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Cody G. | Director of Demand Generation and Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is a strong and effective ABM tool for our team. The ability to narrowly or broadly track intent signals, traffic, and list progression is a huge benefit to our business. It integrates with HubSpot so we can programmatically notify our business development team about spiking accounts, and we can sync HubSpot-defined lists to RollWorks in order to populate campaign lists, determine ICP, and more. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I think you get out of RollWorks what you put into it - and that goes for any product. If you don't have clearly defined goals or a clear understanding of how you want to run ABM, it's going to be less useful. If you know what you want and what kind of messages will resonate with your accounts or verticals, you're good to go. If I have to come up with something here, maybe that the ad image directory can feel unweildly if you have a lot of creative. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is giving our team visibility into overall levels of account intent by aggregating data from multiple sources, including G2, native web tracking tools, their own intent data, and (of course) Bombora. It is making those intent signals and spikes available to our sales team and useful in a programmatic way that makes outreach to accounts much more efficient. We have the ability with RollWorks to granularly target accounts with hyper-relevant messaging, and reliably reach users inside of those accounts to increase awareness. We also have the ability to tailor messaging based on the level of engagement they've shown. ### 21. Great UI. Have seen significant growth since we have started using. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael D. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The UI is probably the best part about the platform. From uploading your ads to looking at the data at a glance, it is very easy to do so quickly. The industry comparison report is a nice directional report as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I still have questions on the audiences and the specific targeting that they use. Also, I wish I had more control over the specific bids that they use for each tactic. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It is a great platform for small business and small marketing teams like us. There are 3 problems that is has solved: Improving conversion rates: Showing targeted ads to the right people at the right time has helped us improve our conversion rates. Measuring and optimizing performance: They have provided detailed performance reporting and analytics that allow us to track ad campaign performance and make data-driven decisions to optimize our campaigns for better results. Scaling advertising efforts: They offer an easy-to-use platform that makes it simple for us to scale our advertising efforts, even with limited resources and technical expertise. ### 22. Best value for money ABM platform for medium to large businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Amit L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It has all the features and capabilities you need to start deploying ABM on a larger scale. It has both Bombora and its own intent data, a simple but effective reporting system, several ways to segment website visitors, and you can find accounts to target directly on it. Hence, there's no need to pay extra for data. It sends a decent amount of helpful data to Hubspot and Salesforce, allowing you to orchestrate from your marketing automation platform. As for advertising, it's Adroll, so it's one of the best platforms out there. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The intent keywords feature is new and not very convenient to use - you can't group keywords, and it's hard to report on the effectiveness of keywords as a whole. Also, they can't automatically push accounts you find to the CRM, which requires manual work for setting up the campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows us to understand which ICP is right for us - we can test similar messaging on different ICPs and then see which ICP responds better to our offerings. We can then also retroactively look at their intent data and try to find correlations. ### 23. Streamlined way to account for quality over quantity when it comes to awareness and conversion **Rating:** 4.5/5.0 stars **Reviewed by:** abbey y. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Obviously leveraging the platform is beneficial, but sometimes simply signing on with platforms like this are essentially for really thinking through processes and how to best target the folks you need. It's really helped with data integrity on our end, and forced us to evaluate the best direction of spend. That said, it does also ensure we can target the right people at the right time with the right ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We've had a few technical challenges setting things up - because our systems were not designed specifically the way Rollworks reads them, we were not as prepared for the integration as we could have been had someone alerted us earlier into how all the matching, etc. worked. Additionally, we still have a lot of work to do to ensure our ads match the Rollworks recommended criteria, so the more handholding up front, the better. If we succeed, we remain a customer! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prior to RollWorks, we were just throwing the ads out there and seeing what sticks. While we could do some direct targeting on platforms, they're based on self selected criteria, and not based on actual patterns of engagement or knowledge garnered from thousands of proof-points which RollWorks provides. ### 24. A great way to manage all your remarketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler M. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Using the RollWorks Platform has been a great way to manage all of our remarketing campaigns. The dashboard is a great visual to the analytics I need to see when going through our different ads. I also like the easy to use UI. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have not currently found an area of RollWorks that has limited our remarketing. RollWorks provides all of the features we need for our remarketing campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is solving the hard task of reaching back out to potential prospects. It engages these potential prospects while providing useful insights into ad performance and other metrics. ### 25. Great ABM platform with top-notch account management **Rating:** 4.0/5.0 stars **Reviewed by:** Tatiana P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use platform with great ROI. They are also constantly adding new features that complement the offering. We have been using the platform a little lesst han a year now and have the most positive experience. Our account manager Selin is the best, very knowledgeable and happy to help. It has been a pleasure working with the company. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Requires an extensive configuration and onboarding due to the nature of customization and the specific use for every business. I wish the onboarding and configuration phase was faster so that we could start recouping ROI faster. YOu also need a dedicated person to handle the platform to make the best use of it in my opinion. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We target specific accounts and engaging them with ads that are relevant to them. Our goal is to generate more leads and shorten the sales cycles. ### 26. GTM ABM Strategy Must Have **Rating:** 5.0/5.0 stars **Reviewed by:** Julia Y. | Director of Consulting Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** An intuitive platform that makes it simple to set up an efficient, journey-based ABM strategy. The RollWorks team continues to improve it's platform and does a great job educating those updates - it's a great value. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Persona targeting could be more granular, I would love to see an expansion of job titles across industries to ensure we are missing non-traditional titles and roles. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Efficiently reaching our best-fit accounts and driving website engagement - a key to our account-based strategy. The sales insights tool and the improved reporting metrics make it easier than ever to engage sales teams. ### 27. ABM Simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ease of integration into Salesforce and Hubspot to keep everything clean and flowing. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It took a little bit of time to get accustomed to, but that's due to the large amount of capability. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows easier targeted control even with multiple product offerings. ### 28. Big Fan of RollWorks! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine H. | Associate Marketing Manager | Sales Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I've really enjoyed using RollWorks, especially the ease of use and the relationship I have with my Account Manager, Jennifer. There's so much to learn and she's been incredibly helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are a handful of capabilities I wish I was able to utilize ASAP, but I know they are in the pipeline for development. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Figuring out who is interested in our company and how interested they are in buying. ### 29. RollWorks enhances our ABM efforts beyond what we thought possible! **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha H. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As a demand generation manager, account-basd marketing is an important incitiative for me. RollWorks provides a comprehensive, user-friendly platform that makes ABM marketing easy for beginners. It is extremely easy to use and the reporting/analytics functions are awesome! We are able to tailor our strategies based on seeing who is engaging with what intent topics. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would like to see the advertising playbook functions to be built out a little further; making it easier to clone playbooks, seeing where the ads are displaying, etc. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us solve the lack of insight we previously had on prospects in the market. The data it provides helps us build our account-based marketing strategy to achieve the best results possible by engaging with the right people. ### 30. Excellent Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Makala B. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ability to reach and stay in front of our target audience. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish there was more automation for reporting and being able to deliver hot contacts/leads to our sales team without manual reporting. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Ability to reach our target accounts. ### 31. A lot of upsides **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Intent data, the flexibility in building out different journey stages, and the deanonymization features **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish the targeting for ads was more robust, filters are difficult to mix and match and getting in front of the right job titles seems like a crapshoot at times. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Knowing which accounts have visited different pages on our site; can help prove out the value of marketing and content. ### 32. A straightforward, simplified, and powerful ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** That is a thorough platform that is pretty easy to guide through. The Rollworks team is also very accessible for assistance. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Honestly, nothing - The UX/UI is very pleasant and easy to navigate. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Our team leverages it mainly for ads to drive demand to our marketing campaigns. We have gained more traffic, and pulled companies to begin prospecting on. ### 33. Powerful and easy-to-use platform for account-based marketing and retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Adam A. | Director of Demand Generation, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy-to-use platform for account-based marketing and broader retargeting. The platform makes it easy for us to reach the right people at the right accounts and leverage intent data and engagement to help prioritize which to focus on. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Limited reach to accounts that are only in our database/crm (Salesforce). Would love to have an easy way without manual lists, etc. to identify and target new accounts. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting and reaching our key accounts and high-value audiences to retarget. It's very helpful in allowing us to reach the right people at the right time with messages and offers relevant to them. ### 34. ABM Simplified **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke A. | Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ROllworks platform has a clean design, easy to connect to CRM, list building simplified and quick. It allows you to be nimble and get campaigns set up in one day if necessary. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The necessary separation of campaigns vs. playbooks. Reporting could also be improved at the ad level to understand what messages are working best within campaign. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks has solved for us a way to target specific accounts throughout the full buyers journey from lead to closed won experience. We are able to support sales through marketing tactics easier. ### 35. Easiest and most effective way to run an in-house digital marketing strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Erin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The connection to Hubspot is best in class. The ability to take our database, enrich it with Rollworks intent data and then target our leads across the internet allows us to scale our small sales team and create an engaged and qualified pipeline for our sales team to convert. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There isn't anything we don't like about the platform. There are some features that are available to salesforce customers but not hubspot so that is sometimes annoying. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a small sales team so it functions as our BDM "cold calling" the potential leads showing intent across the internet and driving leads back to our properties to fill out demo requests, etc so that our sales team is focused on engaged, qualified leads. ### 36. Overall a good ABM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Mehreen S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy setup process, instantly upload lists as CSV files, no wait times **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Does not work in Chrome anymore, difficult to navigate sometimes **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Access to customer intent data, able to advertise easily on a display network, able to donwload lsist of engaged accounts ### 37. Good product **Rating:** 3.0/5.0 stars **Reviewed by:** Nicholas R. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The benefit in terms of being able to reach more of our target accounts is clear. We've been using the platform for just over a month now and have already seen engagements from around a quarter of our target account list. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It'd be great if Rollworks added the functionality to exclude specific websites e.g. Around 15% of our impressions are coming from the same site and it's just a generic news site that we'd prefer to exclude. Some of the reporting is a bit buggy also e.g. the visitor deanonymisation isn't currently working. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks allows us to increase our reach and penetration amongst target accounts. This has enabled us to generate interest at accounts we previously found it hard to reach. ### 38. Unreal experience for DSP advertising through Google and Adroll network. Also great tool for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Jack H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The performance of the platform, we consistently get conversions that provide actual revenue to our business and a cost-efficient manner through the Rollworks platform. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The UI/UX is a bit clunky, it also compresses your images even when they weren't compressed before which can make certain sizes a bit blurry on websites that your ads are placed on. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Display advetising and display retargeting advertising, we are able to specifically target certain pages and audiences to enable a cost-efficient manner of producing revenue based conversions. ### 39. Senior Director, Business Development **Rating:** 3.0/5.0 stars **Reviewed by:** Scott M. | Senior Director , Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I enjoy Sales insights it emails every week with new activity across the accounts I'm watching closely. Rollworks provides direction to my prospecting **What do you dislike about AdRoll ABM (Formerly RollWorks)?** To be frank, I do not find myself using the platform as much as the email alerts. This is mainly due to my workflow and quickly moving through information **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping to manage my outreach to larger accounts who are not currently but should be clients. The tool ensures more thoughtful outreach as opposed to spam ### 40. Rollworks Review after about a year and a half of utilization. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks does ABM really well, and has a very easy process to rolling out your advertisments. You can also operate on a contact list level and go after very specific pre-existing leads. So in terms of an account-based strategy, Rollworks gets the job done. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Rollworks needs to be better at deanonimizing contacts that are not currently in your CRM and the way they calculate ROI will not make sense to organizations that talk only in "lead" terms. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a very good idea of who we want to be targeting, so this definitely helps with staying on the radar of the organizations that interest us. We also like to use intent words to see competitor trends/interests at those accounts. ### 41. Intuitive ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Karen M. | Senior Director, Corporate Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks makes uploading ads, creating campaigns & playbooks and refining targeting easy. I appreciate that the platform is intuitive and campaign performance/account progression is easy to track and evaluate. The Hubspot integration works very well. It's a great ABM platform for lean and mean startups! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes the reporting could be more detailed and/or clear. I.e. - I'd love more information on which ads target accounts are engaging with vs. general ad performance (this can be due to the advertising channel). I've also seen the reports refelct past data from accounts that may not be related to the particular campaign. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks enables us to advertise to a very focused audience rather than casting such a wide net, and the intent signals are helpful in bringing marketing and sales efforts full circle. ### 42. The best platform for B2B marketing and sales **Rating:** 5.0/5.0 stars **Reviewed by:** Brad B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's data driven, it provides insights you can't get anywhere else and it connects directly into our Hubspot account so we can track end to end ROI **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing every new feature that comes out adds to the value of our contract and makes our marketing and sales efforts more focused and targeted **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Driving leads for our sales team. The system is able to take our target audience/companies, find them with targeted advertising and then drive them down our sales funnel. ### 43. Rollworks has become my go to B2B platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jai J. | Product Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ease of use to get campaigns up and running, the onboarding team was very helpful as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The micro level and granular details to optimize campaigns and playbooks aren't explained too well - a lot of trial and error has gone into our campaigns coming out with the desired CTR. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** How to reach out to our correct ICP. By the cookie targeting method, I feel that we have gotten better results at B2B marketing than we would have just by using LinkedIn ads. ### 44. Account-Based Display, Valuable Account-Specific Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Christine W. | Group Manager, AMER ABM & Ads, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Aside from our account team, who supports us tremendously, the account-based insights and reporting are valuable for showcasing our display efforts' value. Due to our connections with our Salesforce instance, we can track ad exposures and engagement against funnel metrics like sales meetings set, opportunity creation and closed/won revenue. This allows us to tell rich account-based stories and assert our ability to influence deals. We are able use 6Sense segments and supplement them with additional intent data to ensure our ad spend is focused on the right audiences. Their product roadmap is also very promising, with many new features, reporting capabilities and integrations coming soon. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Honestly, there isn't much that I dislike about this platform. The user interface is very intuitive, our account team always helps us execute large campaign changes (like net-new campaigns, brand refreshes, etc.), the product feature rollouts have been communicated very well, and we've seen some promising results from our campaigns. Our experience has been pretty smooth so far! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We leverage Rollworks to reach accounts across various segments (CML, ENT, STR and Pub Sec) to drive awareness and website traffic and nurture accounts through the sales funnel. Our ability to reach specific accounts that the sales team wants to win helps us to eliminate media waste while keeping our company top-of-mind in the marketplace for our prospects. It is also our primary source for account-based marketing reporting for our paid media team for account reach, account engagement, account progression, influence opportunities, etc. ### 45. Efficient and easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love how easy it is to start and launch display ads: only a few steps and very straight forward. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Since it is very straight forward, there is limited amount of room for flexibility with your ads. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** 1:1 display advertising to target high profile prospects that we want to close deals! ### 46. Solid ABM platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Not having to launch campaigns natively (in LI or FB) is a feature that's a must for me. RollWorks was the first ABM platform I used that could do this and now it's crucial to my day-to-day. One small thing I like is being able to add accounts to an active target account list. I've used other platforms that make you reupload the list and that can be a huge pain. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Having used other ABM platforms, I've found that Rollworks can get the job done, but the audience targeting capabilities aren't as good as others. And there's a lack of campaign/ad experimentation. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I had a client that pivoted their entire paid media strategy to ABM. Rollworks onboarding process was easy, simple, and I found the tool to be very intuitive. We also were able to run display and paid social campaigns all in one platform. This saved time and made reporting on target account metrics much easier. ### 47. First-time ABM - learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Kristen S. | Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Integration with Salesforce is simple and straightforward- although there is a 24hr refresh rate that can make working quickly a challenge **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Difficult to track/update spending and visually seeing which creative is performing best **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Specially serving ads to a group of our target accounts - keeping us top of mind ### 48. RollWorks powers our ABM strategy **Rating:** 3.5/5.0 stars **Reviewed by:** Saya A. | Associate Director - Marketing, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Right from onboarding to account CSMs, we got a chance to work with an agile team like ours, a team that works at our pace. RollWorks ABM Platform helps - Target the specific accounts to pursue - Trending, High Intent, and Accounts that are not in the CRM - The platform is fairly easy to use and kickstart. Our onboarding and account setup was done within 2 weeks. - Provide account engagements insights and an easy way to export these accounts into lists - Easy to add/update journey stages - Empower Account-based marketing and directly enroll them into tools such as Outreach or such tools for the Sales team to pick up. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** - Net new accounts targeted, and engaged every month is not very clear. - A full Journey Stage progression report of all target Account Lists would be helpful. - Sometimes platform throws errors without stating what the error is. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** 1. RollWorks is helping us target the right accounts with the right messaging at different stages of their buying journey and at the right time on their preferred channels. 2. We've got better at attributing the retargeted users and where they came from. ### 49. Great onboarding, effectively tracks account activity, hard to find niche markets **Rating:** 4.0/5.0 stars **Reviewed by:** Haley P. | Event Management Specialist: Sales Development and Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The onboarding and client success teams have been awesome! Lots fo hand holding for us beginners. Have really enjoyed seeing when accounts are "spiking" and visiting our website. Has been an interesting tool for outbound outreach - gives me a nod with regard to which accounts I should follow up with. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Hit some bumps in the road when we found out we weren't doing what we intended to (only reaching out to prospects that existed within our outreach sales tool rather than new prospects). However, the team has been responsive and helpful so that we can get this aspect running. They have scheduled additional meetings with us and spent real time to get us up to speed. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Keeping warm leads plugged in Giving us a nudge to follow up with engaged accounts Helping us to identify new outbound outreach opportunities Helping us to find new prospects that are unaware of our organization ### 50. Rollworks helped us double revenue from organic sources **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ease of use generally speaking. Our rep is great in giving us suggestions to optimize our program. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Platform can be a little tricky to navigate. Constantly making improvements which is great but requires constant learning. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** How to target accounts and retarget website visitors. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-01+23%3A39%3A23+-0500&secure%5Bsession_id%5D=877f1bbf-9633-4866-a7c4-2ee223c04cf7&secure%5Btoken%5D=7b3ff4de4ad1885ef5083ddb005ccfb754f773a4d37d12d9ca5238854cb346a1&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,419 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)