--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 649 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 649 scale: '5' date_modified: '2026-06-30' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 649 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users find AdRoll ABM to be extremely **easy to use** , with excellent support making setup and integration seamless. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement throughout customer journey stages. (105 reviews) - Users value the **precise targeting** and comprehensive support from AdRoll ABM, enhancing their advertising effectiveness. (102 reviews) - Users value the **powerful intent data** of AdRoll ABM for precise targeting and insightful account-level analytics. (99 reviews) - Users value the **great customer support** from AdRoll, enhancing the onboarding experience and overall usability. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users often experience a **steep learning curve** , making initial navigation of RollWorks challenging for newcomers. (66 reviews) - Users find the **missing features** in AdRoll ABM limiting, as advanced functionalities may not adequately support their needs. (60 reviews) - Users experience **limited features** in AdRoll ABM, particularly in segmentation options and native advertising capabilities. (45 reviews) - Users experience **challenges with campaign tracking and lead generation** , leading to frustration with AdRoll ABM's effectiveness. (42 reviews) - Users express frustration over **targeting limitations** , as they cannot target specific individuals and face increased costs. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. A very helpful ABM Platform to manage marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** They are very helpful and provide valuable information and recommendations to generate the highest ROI for any marketing campaign. This platform can be easy to adapt with HubSpot. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** This platform may seem complex at first, but after understanding and gaining familiarity, it becomes second nature. Through the journey of understanding the platform, they provide a lot of helpful guidance along the way. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are able to execute multiple strategic campaigns and track the analytics to ensure the best ROI for our efforts whether analyzing marketing campaigns, or strategic website traffic. ### 2. Easy to use, navigate, and analyze **Rating:** 5.0/5.0 stars **Reviewed by:** Lori S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As someone new to ABM, I appreciate how easy it has been to use Rollworks, learn from the data, make changes, and continue to improve. I think their customer service is top-notch. I appreciate having a dedicated person to check in with regularly, give feedback on how to work smarter, and get valuable insights. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are a few reports that I struggled to find, but now that I've stumbled through them a few times, I've remembered where to click. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Finding and obtaining new clients that fit our ICP. We've gained valuable insight into what our ideal customers are looking for, we're getting more leads, and feel more confident in our ability to close deals this year. ### 3. A good tool to manage Advertisements **Rating:** 4.5/5.0 stars **Reviewed by:** Moufid C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** 1- It automates the process of placing ads 2- allows you to control the budget spending 3- integrates with hubspot and salesforce and allows market segmentation through them (or creating the lists inside Rollworks but you don't want to do that) 4- Gives a simple adequate Ads building tool **What do you dislike about AdRoll ABM (Formerly RollWorks)?** 1- You cannot target specific people; you need to target a whole company domain (this could be multiple times more expensive) 2- You may need an external ad-building tool to have more sophisticated ads 3- The future of the product is not declared, as, in 2024, the whole market is changing with regulations about cookies. 4- Excluding Google and making Linkedin outside the main package, you lose a lot of business-related ads channels or you would have to add budget for those **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The original purpose for adopting the platform was for ABM and retargeting. ### 4. Thorough, intelligent, and simple **Rating:** 4.5/5.0 stars **Reviewed by:** Philip M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We like the onboarding program, the intent-based data (so helpful), and how easy it is to get everything into the system. Great interface. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting seems off at times and doesn't quite jive with the other analytics platforms we use (Hubspot, G4). Would love a more in-depth list of WHERE the ads get served. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It helps us do a lot of things out of one platform. You can get overwhelmed with marketing tech these days, this one combines many things into one platform. And, the CSMs we have had are very helpful and they don't just push you to blog articles when you need help. ### 5. Intuitive platform for marketing and targeting audience **Rating:** 4.5/5.0 stars **Reviewed by:** Rushabh D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The perfect tool for managing all the campaigns, most amazingly. All the features available in this platform are handy and helps you complete all your work and task on time and more accurately. Integration is compatible and allows the users easily collaborate and import data from any salesforce or CRM platform. The setup procedure of this software on the system is so easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The integration process makes the workflow speed slower than before. The tools for documentation are not working and responding perfectly. It has been experienced that while working on advertisements, the software does not support to information or data in bulk. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** With this software, we can unify and gather information and marketing data from other websites and shortlist and purify for our company's better advertisement. Please help us increase our customer engagement and improve communication with our customers. All our marketing staff members are using this tool for creating the unique campaigns and advertisements in lesser time as compared to before to gain more and more customers ### 6. Great platform for running highly targeted ABM campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The integration into our CRM is very instrumental in allowing us to create very targeted campaigns to dynamic client lists. It also allows us to engage with our accounts as they move through the funnel with different messaging. Their development team has been very eager to develop the platform in meaningful ways. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** With the set up of our sales team we are unable to use some of the benefits of the platform. It would be awesome if some day they could roll our a system that allows for our structure to benefit from all their product offerings. Some of the reporting does not work well for marketing team insights, however the team has been very receptive on finding ways to build out their platform to make things work. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The platform helps us to create campaigns with mutli-level messaging to engage with our top accounts as they move through journey stages of engagement. It also allows us to see the layers of engagement for each client. ### 7. Great Self Service ABM platform for companies **Rating:** 4.0/5.0 stars **Reviewed by:** coll k. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** This is a great platform to use if you want to get into ABM but don't have the budget or resources to hire an outbound SDR or ABM company. It has much more data and segmentation than Zoom Info and Lusha and you can build audiences very easily and find the key stakeholders. I like that I can then set the strategy and content and roll out as I need or want to. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The targeting is strong but when you start buying some of the media/display advertising it isn't as good as being site specific. I cannot prove it but I feel like this leads to waste in the spend and time since we may be advertising on sites or areas that are not a good fit or have really small display specs. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** As marketing budgets get smaller we need every dollar to work harder for us. We needed to break into ABM marketing so that we could be more targeted and drive higher conversion rates then we are getting from our generic full funnel campaign running on the normal channels. By being more targeted we hope to close our budget gap. ### 8. An Intuitive Tool To Effectively Reach Your Audience At Scale **Rating:** 4.0/5.0 stars **Reviewed by:** Ross D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Targeting Capabilities: RollWorks offers advanced targeting capabilities that enable our business to reach our desired audience. Able to target our campaigns based on factors such as location, demographics, device, interests, behaviors, etc. Advanced Analytics: RollWorks provides has a robust analytics dashboard that offers insights into the performance of our campaigns. This includes all the basics (impressions, clicks, conversions, and return on ad spend), and it can all be easily exported to help optimize campaigns and measure success Cross-device Capabilities: RollWorks supports cross-device advertising, meaning that businesses can reach their target audience across multiple devices, including desktops, mobile phones, and tablets. This is especially useful for businesses targeting mobile-first audiences, as it allows them to reach their audience wherever they are. Custom Audiences: Can create targeting cohorts based on website visitors, email subscribers, and customer lists Most of all, and unlike some other platforms, the experience is user-friendly with an intuitive interface. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** While the platform is user-friendly, it still requires a certain level of technical expertise and knowledge to use effectively. RollWorks also offers limited control over the creative aspects of advertising campaigns, such as ad format and design, so you need to play within the creative confines of available formats. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is another tool in our advertising toolbox to drive cost-effective ad impressions and get in front of our audience to reinforce our brand. It's a nice compliment to some of the other platforms we are using. ### 9. Easiest Way to Remarket **Rating:** 4.5/5.0 stars **Reviewed by:** Stuart S. | Freelance Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - Setting up new programs is super simple - from building your audiences (who to target and who to exclude, to setting up all the elements - copy, creative and tracking links - How quickly the campaigns get approved is also amazing. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is not a lot I don't like. I did once try to use their service to create ads and while it is amazing they offer that in such a simple way, the ads were not wonderful and we ended up not using them. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The primarily use case for us was remarketing. The integration with our website to include or exclude audiences was not much simpler than working with Google. ### 10. Performance Marketing Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Temira K. | Professional Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks allows us to see where our target audiences are in their journey stages and actively serve them content that meets them where they are and helps move them along in the funnel. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are some restrictions in the system, such as having a minimum number (100) to complete contact targeting. I would also like more control over the ads- such as archive instead of delete. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is allowing us to monitor our existing client base in terms of intent and web activity as well as helping us identify markets and accounts through spike reports that we may not have had visibility into before. ### 11. The ABM Platform We Have Been Looking For **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks has all the features we have been looking for. It is user-friendly, helps generate sales opportunities and allows us to connect with new Accounts to expand our pipeline. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have not run into a problem with Rollworks yet. It is better than the ABM tool we had used in the past. So far, it has everything we need. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We need help understanding our target accounts. It has been a guessing game up until now. Rollworks gives us insight into our Accounts so our sales team can focus their day targeting the right contacts. The best part is that they can see everything right in Salesforce. ### 12. User-Friendly and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Trisha G. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks provides a user-friendly experience for marketers to be able to control their display advertising campaigns. They're constantly rolling out new features and benefits to further enhance the reporting, usage, and overall capabilities of the tool and campaigns. The team at Rollworks is also a huge help to address any questions and provide strategic recommendations. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The nomenclature of how RollWorks groups the management of campaigns can be confusing if you're new to ad platforms. They've changed it recently and if you're not in it daily, it can be confusing on where to go to manage certain aspects of your campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We implemented RollWorks to get our client's brand in front a specific segment of target accounts. Since then, RollWorks has rolled out additional features that allow us to expand our display advertising strategy to now be able to reach accounts based on intent signals and demographic criteria as well. ### 13. The best company to star with display Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** What I like the most about RollWorks is that it has an easy/user-friendly platform that is easy to understand. Upleading the Ads and having them approved is super easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At this moment I don't have any specific thing that I don't like. I will only say that the process to have a contact list imported could take less time. To have a list ready to use can take up to 72 hours. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks Account-Based Platform is helping us have display ads active and generating leads from that Ads. ### 14. Love the product, even better team **Rating:** 5.0/5.0 stars **Reviewed by:** Kathleen R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love the audience targeting capabilities, which are specific and easy to do. The team gives excellent guidance about optimizing our spend (and who doesn't need to do that??!!) and making the most impact on our bottom line. I appreciate the intent data and have given access to Rollworks analytics to our sales team, who have successfully reached out to companies that are showing intent. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I can't think of anything I don't like. The product stays current and the team is easy to work with. I also like that RollWorks is so popular that it is easy to find people to work within the platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us create sales pipeline that closes. We can test what messages and content perform best and double down on those messages and content in other ways. Bottom line comes down to sourcing and influencing sales. ### 15. By Far the Best ABM Advertising Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse F. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is by far the most user-friendly yet advanced ABM advertising platform. It makes it so easy to target accounts & contact lists with significant efficiency. I love the analytics and reports that Rollworks gives you based on all campaigns and how accounts are engaging. The n digging deeper into account insights to see the customer journey, their intent data, and other contributing engagement metrics that could help us more easily identify the account we need to target. Their new Linkedin sync feature is incredible and has helped us decrease of CPL by 25x. It's a phenomenal platform and would highly recommend it to anyone! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would love it if they showed analytics on the Linkedin campaigns from the synced audiences. Also, would be great if the account scoring model was points based for different engagement metrics and could be set at a very custom level. But other than that everything else is great! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Centralizing all our retargeting in one platform. Helping our SDRs identify engaged accounts. Running air coverage for ABM campaigns. Building out contact list targeting campaigns etc. So many problems were solved! ### 16. Great ABM Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Logan F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We like to use RollWorks to get in front of a targeted audience. I find it helpful to use when we have a new sales rep come on board and warm their new contacts up to our company. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I feel like they make reporting more difficult than it needs to be. It is also quite expensive. I am seeing our CPM for display ads cost 2-3 times what the industry benchmark is. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It helps us raise awareness of our company to our prospects. Our sales reps like having the prospects aware of who we are before they pick up the phone and call them. ### 17. Easy-to-use, easy-to-value **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's allowing me to reach a very specific target audience that isn't available in general media platforms. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would like some improvements in its integration with HubSpot but what they currently have covers my needs. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Being able to target a very niche audience that there is no other way to reach. ### 18. Great ABM tool to align marketing and sales! **Rating:** 5.0/5.0 stars **Reviewed by:** Farjad F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The RollWorks Account-Based Platform is easy to use with an intuitive, user-friendly UI. It provides all the data and analytics your team needs to manage digital marketing campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Loading pages can sometimes be slow (maybe due to all the data they are crunching?). More third-party integrations would also be helpful as we sometimes have to do manual exports and imports. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The RollWorks Account-Based Platform helps us track our audience and where they are in terms of the customer journey. It also surfaces valuable data that allows us to dig into customer intent and engagement metrics. ### 19. Top ABM Platform for mid-size companies **Rating:** 4.5/5.0 stars **Reviewed by:** Kanad (KD) M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Adding RollWorks to our Marketing tech stack improved the effectiveness of our marketing team and presented a great opportunity for team members to work with a modern, AI-based tool. Its bidirectional sync with Salesforce has reduced time to action by speeding up the workflows and reducing manual steps to upload and update data related to target accounts. Using this data, our SEO experts can directly target known and unknown contacts with digital ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Building reports on account-level engagement is a challenge. We usually had to download data from the platform and work with the data from .csv exports to create reports. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks helped us identify target accounts based on their purchase intent and then helped our SEO experts run effective ad campaigns against these target accounts. ### 20. Comprehensive tool for tracking account activities **Rating:** 4.5/5.0 stars **Reviewed by:** Divyansh B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Integrating other third-party applications and collaborating data, and importing/uploading these data to this platform is easy. The platform can be used in multiple software and linked to various devices; you can assign it to your team members. Managing account details and generating reports is more comprehensive and valuable. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The workflow and the processing are not easier to track on this platform. It sometimes takes longer than usual to import or upload information from other software like CRM and marketing tools. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** All my team members are happy using this platform; we are blessed with this platform as being able to manage and arrange all the data properly without any failure and even on time. Publishing campaigns and templates on social media for gaining more and more audience towards organization is bit helpful. ### 21. Expensive platform for questionable returns **Rating:** 1.5/5.0 stars **Reviewed by:** Kelton B. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love the concept behind RollWorks. We are trying to leverage it to target specific accounts and serve them personalized ads and landing pages. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It often will misidentify traffic. I also feel like a lot of the analytics are inflated. It will report spiking accounts, but it's not leading to conversions. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This gives us more targeting to put personalized ads in front of specific accounts. We're hoping this will increase conversions, but it's had limitations so far. Every account has a minimum of 100 contacts to be targeted, which has proven to be difficult for our industry. ### 22. Have had positive experiences in the past- but wow, things have gone downhill **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Previously I would have said everything, from onboarding to support, working with Rollworks years ago felt like having another team member. Everything was thoroughly explained and planned out. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing is the same. Onboarding was non-existent. When it was time to launch, we were suddenly unable to do anything we'd previously discussed during the sales cycle and onboarding. From there, problem after problem began to arise- from being unable to conduct the basic testing we wanted, to being unable to isolate and serve ads to our core personas, we had so many unresolved issues that never got fixed. We never generated a single lead. But- that's also hard to say since they also were never able to figure out basic conversion tracking for us. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We were trying to run a very basic account-based advertising strategy. Nothing complex. Just simply trying to serve the right ad to the right people at the right time- something we were promised we could do over and over by this team. We never got anything useful stood up. We were sent in circles and left to figure things out on our own with zero apologies. Most expensive mistake of my life. ### 23. Good platform to target pre-defined set of audience **Rating:** 4.0/5.0 stars **Reviewed by:** Darshak P. | DGM, Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** What I like the most about RollWorks is the ability to set up account-targeted and contact-targeted ad campaigns. If you have your creatives and dataset ready, you can go live within minutes. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** What I dislike about RollWorks is a central place to run complex reports. I usually find myself juggling between many sections of the website to get the kind of report I want to build. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks helps us target the right audience in a very cost-effective manner. We do have a lot of accounts at an advanced stage in the pipeline, and RollWorks helps us maintain our visibility in front of the target audience during the sales cycle. ### 24. ABM journey simplified - easy to use navigation **Rating:** 4.0/5.0 stars **Reviewed by:** Mayura Mahesh W. | Director Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is simple to use and offers detailed analytics on the ads. Campaign setup is easy. The audience filter & Custom filter option is beneficial **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Right now, we cannot see the type of audience generating the traffic through ads. Once the audience target option is included, it will be helpful to filter the audience. This way, unwanted impressions/clicks can be reduced. The support does have only an email communication option. The team does not provide on-call support. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Retargeting the audience through display ads reach out to a large network with minimal effort and time ### 25. RollWorks has up-leveled our entire digital strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The UX is intuitive & straightforward compared to a lot of other AMB Display tools. The integrations with our CRM & other ad platforms (ex/ LinkedIn) have allowed us to build-out Audience Lists for use across all of our paid channels, not just Display. Lastly, our CSM team is extremely proactive & helpful, coming to each discussion with good analysis, recommendations, and best practices for all of our display initiatives! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is not much to dislike. RollWorks offers many tools for sales enablement & account monitoring, but our team is not yet at a place where we can utilize them. However, once we strengthen our Sales enablement processes and have more of an opportunity to test these out, I'm sure they would be incredibly useful for our team. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a strict ICP and Target Acct List, so expanding outside of our TAL while staying within our ICP can be a challenge. RollWorks has enabled us to identify more ideal in-market accounts to target across our campaigns based on account firmographics, website & ad engagement, and third-party intent signals. ### 26. Rollworks has changed the game for us! **Rating:** 5.0/5.0 stars **Reviewed by:** Erika S. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The most helpful thing about having Rollworks in our tech stack is that we target leads directly and see their journey stages. We also love the Sales insights so our sales team has action items that come from our advertisement. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I really don't dislike anything. I wish I had a better understanding of the best ad sets to use for TOFU and BOFU. If there were training for companies that like to design them in house that would be helpful. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** With Google ads I felt like I was blindly putting ads out and not knowing the ROI of those ads but with Rollworks I can see first had the impact and results of the ads we push out. ### 27. RollWorks Has a Great Onboarding Process and It's Powering Our ABM Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Anna C. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Support has been great from the initial stages of vetting the product, all the way through where we are at now, 2 months after our playbooks went live. We've been passed from team to team as we've moved through the setup phases and I'd say it's gone pretty seamlessly. There has been a lot for us to learn, but they take intentional steps to ensure that we feel comfortable with the tool and have all the resources we need. I like that they have tailored our playbooks to fit our level of experience and our goals - so really anyone from beginner level to expert level could use the product. Lastly, I just attended a product update webinar and RollWorks has some major updates and integrations on the horizon, so I like that they are evolving and improving consistently. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We haven't seen great engagement rates with our ads yet, but we just launched our first round, and the customer success team has been very good at bringing this to our attention rather than hiding being other success metrics. They provide benchmarks that they would like for our playbooks to hit and then suggest ways for us to optimize. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are retargeting site visitors and engaging prospects that align with our outbound sales campaign. We are also leveraging the platform for its intent data to equip our sales team. ### 28. Great platform for our ABM strategy via display ads **Rating:** 5.0/5.0 stars **Reviewed by:** Gunjan K. | Global Business Marketing Manager - Digital, Infra, and Partner Ecosystem, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - Easy to select accounts from our TAL to target - Easy targeting method - Intuitive AI - Easy reporting metrics - Great customer support and dedicated account manager to onboard and guide **What do you dislike about AdRoll ABM (Formerly RollWorks)?** - The personas/job titles for targeting can be expanded. Business users targeting is a bit difficult as some industry-specific departments are not covered in the playbook **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** - Our Account-based Marketing required a platform like Rollworks to target these accounts with a focused messaging wherever they visited on the web - Key part of our Bottom-of-the-Funnel campaigns ### 29. Sophisticated platform with native SF integration that makes for high quality and effective ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The salesforce integration is key - giving the ability to sync over high intent users either dynamically or via a list upload. This really helps us develop stronger, more effective ABM strategies. Another huge, perhaps main, upside is the the account representatives, specifically a senior strategic customer success manager that is on our account. She is well versed on our account, our strategy, our targets and is so thorough and detail oriented, and never lets anything slip through the cracks, which can be very easy given how large our program is. All of which makes a HUGE difference in what we do and how well we are able to do it. Really appreciate the partnership with her on driving the most efficient outcomes with our ABM strategy and execution. Thank you to Jennifer George. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The platform has a few limitations, namely when it comes to reporting. The lack of geo-level reporting is a tough limitation in general as well as the ability to manage / make tweaks to campaigns (i.e. enable / pause / budget adjustment) - these are things that take some back and forth, especially with a program of our scale. The ability to co-manage that alongside our excellent RW team would be wonderful. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Reaching our customers and prospects, and specifically segmenting them by either product purchased or company size or title - these are things that are hugely beneficial to us as we need that level of granularity in order to have a good ABM program. ### 30. One of the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Eric F. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks has an easy-to-use platform that has entirely changed how we run ad campaigns! My favorite features are how journey stages are tracked and the ability to track it all seamlessly in HubSpot. We also love working with our account rep, Corrin Doherty. Playbooks inside the platform take a bit to configure, but they are also valuable tools that help us tremendously. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There isn't much we don't care for or dislike within RollWorks, but I will say that setting up the ads inside takes a bit of time. It's essential to have a dedicated resource, either at RollWorks or internally, to set up, create, and manage these campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks has made it so we can get customized advertising and messaging out to specific audiences through not only our own ABM lists but the matching features that we utilize as well. Seeing the activity of specific ABM targets within the platform and HubSpot has also helped improve internal communications. ### 31. Good data for ABM **Rating:** 4.5/5.0 stars **Reviewed by:** Derek W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Intent and website visits have really helped my team set more meetings. These deals typically happen faster and have a larger deal amount. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish they had better integrations to make workflows more streamlined with our tech stack. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Bubbling up leads/contacts to prioritize outreach ### 32. Fails to Deliver Leads and Can't Explain Reporting Discrepancies **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love the ability to target advertising to specific roles, at specific accounts, that show specific intent. I also love the ability to target ads based on journey stage. Our target audience is US hospitals with a few additional parameters, so our account targets are very precise. An ABM platform is the best way for us to reach that audience. I’ve onboarded RollWorks twice, and the onboarding teams have both been great at getting us up and running. The integration with HubSpot is fantastic – I have HubSpot set up in a way that allows my sales team to identify their target accounts and have control over who gets our ads. We’re also sync RollWorks intent data with HubSpot to help us qualify our leads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** For us, RollWorks has absolutely failed to deliver leads. Of all of the platforms we use for lead generation, Rollworks is in last place. In 8 months, RollWorks hasn’t generated a single download of a piece of content from our website (we’re only asking for an email in return.) There is no evidence that ads have contributed to a lead becoming an SQL, or to an SQL converting to an Opportunity. I’ve used the intent data alone to tip off the sales team to potential opportunities within specific accounts, and that’s never resulted in any kind of conversation either. I have a dedicated resource that spends 40 hours a month managing our RollWorks programs. We’ve built campaigns at every stage of the funnel, for multiple products, and have tested targeting ads both with and without intent. It’s conservative to say we’ve tested a broad range of ads, messages and types of campaigns. The last frustration is that their reporting can be wonky, and when you really pin down Rollworks for details, they can’t explain the discrepancies. One example is that in a playbook, there may be twice as many Accounts Reached as Accounts Targeted. Who are we reaching, then, if they’re not part of our Targets? We’ve been waiting for an answer to that question for 10 weeks. Another example is that an account will appear as ‘not targeted’ in a trending account report, but show that it’s included in a specific account targeting playbook. Between the absence of leads and the inconsistencies in reporting, I’ve lost faith that our ads are even being seen by our targets. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks isn’t solving any problems or providing any benefit. ### 33. A powerful ABM platform for air-cover and intent **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We've had good results so far from integrating HubSpot with rollworks, syncing intent data and spikes, and creating multi-touch campaigns based on those spiking accounts. The ability to sync lists directly from HubSpot, and to reference values when building out target lists, has been fantastic. We also have Rollworks integrated with G2, so the intent data from G2 contributes to spiking account notifications, and is available to the team from the normal widget window inside of the linked accounts. The campaign management section is one that we haven't fully built to the point we want it, but the tools there to progress contacts and companies through different levels of engagment are great for providing air cover to sales teams, and to differentiate display retargeting messaging based on the lists themselves (and what segment the contacts may be in based on their list membership. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The biggest thing for us is limited sales insights seats. More are available with a paid subscription, but spending additional budget isn't an option there, or the additional spend would be better placed in expanding ad campaigns to our audiences. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is more intelligently surfacing contacts and companies that have an interest in our market, but may not know about us specifically. Through that, it's giving us better indications of which companies we should be prospecting into and how we might be able to do that in a way that resonates with those users. It's also giving us the ability to follow relevant prospects around the web and keep our product top of mind. It's giving us the ability to more intelligently focus our messaging on the different market segments and the use cases that apply to them. ### 34. RollWorks has been a great partner in our ABM Strategy! **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth P. | Partner Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate the reach that RollWorks can provide through their ML tech and the triaging we can do as a result. As any marketer knows, when you have constraints, you need to prioritize, and RollWorks enables us to do that efficiently. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** So far, so good! Our team collaborates with a wonderful RollWorks account manager, so whenever we have issues or questions, we do not feel left alone to figure them out ourselves. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** When you are a young company, there are many things that you are building from the ground up and many instances where you need to pivot quickly and seamlessly. RollWorks allows us the opportunity to do that without straining internal resources. ### 35. Robust ABM platform backed by a strong client services team! **Rating:** 4.5/5.0 stars **Reviewed by:** David S. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Account insights Sales Insights Granular targeting Simple UI Great client services team **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Control options at the media buying level are limited. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Sales Insights and Intelligence ABM/ABX Tools Account Targeting Account/Contact Insights. Better leads Better outreach ### 36. Great ABM platform with limited time needed to launch first campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Paul S. | Director of Services Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like how quickly I can get a campaign set up in Rollworks and start running ads towards my target audience. Some platforms on the marketplace take a ton of preparation and configuration in order to start getting value and Rollworks doesn't require that. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** As a HubSpot partner, I'm always looking for enhancements in the integration with that platform. I think if Rollworks could continue advancing their integration capabilities than our clients will continue to see more value. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks helps solve the need to target a set of target accounts. I've been able to get clients to quickly start running ads towards their target accounts in days vs. other platforms which could take weeks. ### 37. Good Platform for running ads across all social media **Rating:** 5.0/5.0 stars **Reviewed by:** Manoj K. | AVP Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Single platform to run ads everywhere without putting manual effort in all places. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is nothing I dislike about rollworks. They are really helpful. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are running display advertising campaigns across multiple social media platforms. ### 38. Easy to Use ABM Platform with Great Account Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jason K. | Marketing Manager, Demand Generation & Strategic Events, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is easy to use and allows us to effectively target our ABM target accounts, and re-target website visitors with relevant display ads. Reporting in the platform is robust and allows us to slice and splice data the way we see fit. Our account manager is knowledgeable and works with us to achieve our objectives. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Integration with some other tools in our marketing tool stack is lacking. The ability to target based on additional demographics like job titles would be beneficial. Sometimes their ad frequency optimization doesn't work as we want it to. For example, sometimes, we see all our ads at once on a website instead of it being evenly spaced apart throughout the day. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The platform allows us to effectively target our ABM accounts and website visitors through the web on sites that they frequently visit to generate brand awareness and drive them back to our homepage to convert to a lead. ### 39. Rollworks has been great for helping us gain access to our ICP and target demographics! **Rating:** 4.0/5.0 stars **Reviewed by:** Greg B. | Director of Sales and Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks has been great for helping us gain access to our ICP and target demographics in creative and unique ways that we can test, iterate and optimize upon different strategies with actionable data and results. Their team is always open to strategy and success conversations and has been a strong partner with us in our ABM GTM. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We've run in to some limitations around video / GIF ads in our display ads campaigns that we have been unable to work through regarding size restrictions and limits of creative. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping us to reach our difficult-to-find, traditionally non-tech savvy audience via their partners and integrations into different data companies. ### 40. Excellent collaboration and reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Jill B. | Adjunct Professor, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As a Marketing Performance manager, I appreciate the level of control we have over our insights. Being able to pull and export such detailed exports makes my job so much easier. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I don't think there's anything I dislike about it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's putting our ABM in the hands of experts who can dedicate their time to delivering the most effective messages to the most promising opportunities. They have tools we wouldn't otherwise have for measuring intent, targeting our ICP, etc. ### 41. Good Start for your ABM Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Cory B. | Director of New Market Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Granular targeting at both the company and individual level. Campaign and platform support from reps when you need it. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting can be very manual. Great for true ABM with understanding account progression but tough to pull data on campaign activity in market (impressions, clicks, CTR, conversions, etc.) **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks ABM is supporting us in focusing our campaign efforts in market on key accounts. Prior to Rollworks, we were spreading our activity to thin across numerous audiences. ### 42. Very powerful account-based marketing tool with best-in-class support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The CSM & Account Management support we receive from Rollworks is truly second to none. They're responsive, proactive, and our team comes out of each meeting with a clear understanding of next steps, and how that translates to deliverables for them, and for us (Demand Gen & Marketing Ops). Thank you for all you do! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At the platform level, I dislike very little - the user interface is very intuitive, and we can usually unpack new features fairly quickly. However, it would be nice to see expanded educational resources for individuals just starting out in the platform, or even uplevel more advanced Rollworks knowledge/skillsets. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is one of the most powerful tools we have in our stack for paid ABM campaigns. And while we do have account-level ICP criteria to optimize spend in-house, Rollworks provides its own proprietary layer of ICP, best-fit targeting that helps ensure we are fully optimizing our paid efforts, particularly with Display. From a marketing operations perspective, the native integrations with Marketo and Salesforce (to name just a couple) are tremendously valuable and save us a lot of hassle. ### 43. RollWorks replaced our Digital Paid Ad Agency, Enabling us to ABM Target with Speed and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Adam K. | Chief Marketing Officer • Resilio, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** What I find most helpful about RollWorks is the direct connection to our CRM (in this case Salesforce) providing us with real-time campaign creation against strategic named accounts (ABM). This replaced a cumbersome and inefficient system of relying on an outside media agency to book media buys and build targeted campaigns that were not connected to our prospect data. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** So far no major downsides to RollWorks. We've been live on the system for a little over a month as of this writing. The only improvement I'd like to see soon is adding additional advertising channels to the platform including Reddit, TikTok, etc. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The primary business problem RollWorks helps us solve is marketing performance management for paid digital. With RollWorks, we're able to tell if we're spending efficiently and connecting with our strategic accounts. Not only for the marketing department visibility but our sales directors, using RollWorks Insights in Salesforce, see their account contacts engaging with our media buys and creating opportunities for sales engagement. This builds tremendous credibility for marketing effectiveness. ### 44. Great platform, amazing Account team! **Rating:** 5.0/5.0 stars **Reviewed by:** Kushal S. | Manager, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We leverage the Rollworks platform to target our Named Accounts, layering on intent to identify in-market Accounts. It's an easy to use tool with growing functionality. The Account Management team is exceptional, they are extremely knowledgeable and are proactive in helping us maximize the use of the platform to achieve our goals. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Ideally Rollworks would continue to expand the integrations available with the platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We were looking to improve our opp-to-close conversion rate which led us to focus on target accounts showing signals of being in market for a SMP. ### 45. Gets You Started on ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is an easy-to-use platform to get started on Account-Based Marketing. They have the basics you need in an ABM strategy. Key integrations with Salesforce CRM and Marketo to execute different trigger events. The integrations are easy to setup and it helps to create different fields and values for reporting in Salesforce once integration is done. Navigating the RollWorks platform is easy and makes sense. They have a good Account Journey mapping feature and able to deanonymize website traffic. We were also able to access new attribution reporting tools and Rollworks recently rolled out their own intent data analytics which is a nice feature that uses 1st party data and intelligence Rollworks is able to gather from different data sources. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Rollworks relies heavily on integration to Salesforce and Marketo to trigger or orchestrate cross funnel Account Based Marketing plays. There's no native functionality within Rollworks to build out a workflow to orchestrate ABM plays that other ABM platforms offer. Any orchestration of ABM plays relies on the integration to Salesforce and updating fields or rules in Saleforce to trigger a direct mail, or sales follow-up in Salesforce. I'd like to have some sort of native orchestration to build complex campaigns that include all digital channels and engagement natively on the platform. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Rollworks is a good stepping stone to dip your toes in Account-Based Platforms. If you're a big organization I'd expand your vendor review but the other platforms are more expensive. Rollworks is an affordable option to do the basics of ABM. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Account Based Marketing engagement and Account Mapping. We wanted to get more intelligent in how we target our accounts. Using intent data to go after the right accounts through 3rd party and first-party data. Being able to take these account lists and send them to different digital channels to advertise to. Our team also needed a way to look at the full account journey to see all the touch points an account makes to convert to an opportunity to figure out ways to replicate this. ### 46. Exceptional array of tools and a highly knowledgable team! **Rating:** 4.0/5.0 stars **Reviewed by:** Mark W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks provides an extensive array of strategies an opportunities to fit just about any approach your business needs for raising awareness. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** ABM can be problematic for brand strategies with an increasingly narrow audience. This, however, is not a negative on Rollworks itself, but **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We needed a better way to reach our audience across the array of channels on the internet. We were able to target and re-target valuable potential clients and get more leads. ### 47. Vital part for our ABM programs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ad creator is very simple for us to use. The CSM team is always very helpful when onboarding or suggesting best practices on how to leverage the platform. We love Rollworks to help with getting engagement reports, intent and how our TAs move throughout their journey. It easily allows us to quickly launch any media campaigns to help open the door to our target accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I'm still new to ABM so I don't have experience with much but I have only positives so far. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** how we structure our media campaigns, helps us get them off the ground really easily ### 48. Great ABM platform for just starting out **Rating:** 4.0/5.0 stars **Reviewed by:** Emma C. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use, integrates with Salesforce, good data visualizations within the platform, they roll out new features regularly, having all ABM stuff in one place is really handy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Documentation can sometimes be out of date or a bit misleading. Sometimes there are long turnaround times in getting specific configuration questions answered or help with troubleshooting **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It provides a platform for ABM and functions as a DSP for our digital ads as well - everything is in one place, and it integrates with Salesforce. It provides intent data and a campaign framework for us that is esential for our ABM strategy ### 49. The best ad software I've worked with. **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Our AM, Ryan, has been fantastic to work with. We get along well; he offers great, approachable advice and recommends game-changing tweaks. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I don't believe I've come across anything I've truly disliked. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Putting up our ads and sending them to relevant audience members on appropriate platforms (Facebook, Google, Instagram, LinkedIn). Our ability to easily throw up a couple campaigns now takes a couple minutes compared to hours when using our last platform. ### 50. Great for Website Retargeting **Rating:** 4.5/5.0 stars **Reviewed by:** Erin T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is great for retargeting web audiences in a meaningful way. It allows us to personalize our message based on how a prospect interacts with us. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We are on the free version; they could work on improving their CRM integration points as there are bugs when syncing lists. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Adroll helps us build brand awareness and drive repeat visitors to our site. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-04+04%3A17%3A23+-0500&secure%5Bsession_id%5D=f3d0644b-65ef-4316-8332-c35f24c695d2&secure%5Btoken%5D=06fa48ae3ee3ca187e7f0d1a1e629da399682b11c78dd462e2e5d312e87ee04b&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,420 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)