# AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 650 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users find AdRoll ABM to be **extremely easy to use** , thanks to helpful support and intuitive features. (167 reviews) - Users value the **precise audience targeting** of AdRoll ABM, effectively tracking and engaging potential customers throughout their journey. (104 reviews) - Users appreciate the **precise targeting** of AdRoll ABM, enhancing their marketing efforts with effective retargeting and insights. (100 reviews) - Users value the **accurate intent data** from AdRoll ABM, enhancing their targeting and tracking capabilities effectively. (98 reviews) - Users value the **excellent customer support** of AdRoll ABM, making onboarding and setup smooth and efficient. (91 reviews) - Helpful (88 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (82 reviews) - Targeting Efficiency (78 reviews) - Customer Engagement (76 reviews) - Easy Integrations (74 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, complicating onboarding and everyday usage. (65 reviews) - Users desire **missing features** like Slack integration and enhanced visibility on de-anonymized leads for improved functionality. (60 reviews) - Users note the **limited features** in AdRoll ABM, expressing a desire for more integrations and visibility for effective use. (45 reviews) - Users express concerns about **incomplete functionality** , particularly with LinkedIn campaigns and the inability to save ad progress. (41 reviews) - Users note **targeting limitations** in AdRoll ABM, particularly in covering industry-specific roles and ad frequency optimization. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (32 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused **Rating:** 4.5/5.0 stars **Reviewed by:** Austin V. | Campaign Manager, Public Sector & Email Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The account managers at AdRoll are fantastic. They make a real effort to understand our business needs and ad campaign ideas. They are prepared with helpful suggestions, and provide quick responses to questions and inquiries. If we need changes, they typically have them made within the hour. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Understanding the reporting and effectiveness of ABM can be a struggle. This is mainly due to the nature of ABM mostly being an awareness play in the B2B space. As marketers, we're tasked with proving to leadership that ABM ad campaigns are effective, and that translation can be challenges. Along those lines, it can sometimes be challenging for the account managers to understand why leadership has a tough time conceptualizing the benefit. It's hard for leadership not to see it as a lead generation play. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll mostly helps us solve the problem of segmentation and advertising to our target accounts. We can put together a list of companies we'd like to do business with, and AdRoll can identify contacts based on domains at a specific company, and target them effectively. This helps us get our brand in front of high-value, targeted potential customers. ### 2. User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa G. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's pretty user friendly as far as assembling lists go. Additionally, the media center is excellent. If you're uploading a bunch of ad images, not only can you bulk upload them, but you can also press a button that attaches the same URL to all of the images. You can also label them so they're easy to find when you're setting up the ads later. Peak convenience. It's also super easy to export account lists to Linked in. The rep is also knowledgable and always responds quickly when I Slack for help. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I dislike that they keep rebranding. That's incredibly obnoxious. The way things are set up are also not completely clear. For example, you can export account lists to LI but not contact lists. You also can't run an ad playbook with a contact list. There's a third type of ad, called website ads, which isn't super intuitive. It doesn't require that people have visited your site, so it's misnamed. The selections for contact titles and job functions are also fairly thin on the grounds, which makes it difficult not to have a wider audience. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll is good for air cover advertising. I've never used it for conversions, specifically, so I don't know how effective it is in that arena. It's also great and ensuring we're advertising to the right people on LinkedIn. You can export dynamic lists to LI, and while that takes a couple of days because of LI, it's super useful for hitting the right audience. ### 3. We love working with AdRoll! **Rating:** 3.5/5.0 stars **Reviewed by:** Lorenza M. | Senior Marketing Manager (AMER), Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I think using this platform has definitely been great for us. Being able to segment and target specific accounts for ads has changed the way we capture leads positively. The only minor thing I think can be better is the email uploading tool, sometimes is quite annoying when trying to edit or upload new emails. And the integration with Zoho, it is hard for us to track down results because there is no integration at all. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** API with ZOHO. We use personalized URLs to be able to follow up on leads we capture through the RollWorks Platform, but we haven't been able to plug one into each other correctly. No API works within ZOHO and RollWorks, and that is a boomer. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting specific customers with our company promotions and news has been excellent for businesses. Being able to collect actual qualified leads has also helped us do better business. This has helped a lot with ABS campaigns and strategies. ### 4. Dynamic ABM Ads, But Needs Better Account Alerts **Rating:** 4.5/5.0 stars **Reviewed by:** Dex W. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I really appreciate AdRoll ABM (Formerly RollWorks) for its ABM display advertising and targeting capabilities, which work well for our niche manufacturing life science industry. The platform allows our small, bandwidth-limited team to run dynamic display advertising to different audience and account lists effectively. Additionally, I found the initial setup to be very easy due to their incredible onboarding team. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Prospecting is difficult for our sales team, so taking spiking account alerts and trying to action on them is hard. Especially when spikes are based off a root domain and we have hospital system clients with dozens of locations, so determining where the intent is coming from isn’t useful. Splint account alerts aren’t very actionable for a B2B company like us that isn’t SaaS. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I use AdRoll ABM for ABM display advertising and targeting, which helps us reach our niche manufacturing life science audience. It supports our small, bandwidth-limited team by enabling dynamic advertising to various audience and account lists efficiently. ### 5. Effective ABM Targeting With Clear Account‑Level Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** eknauss@proshipinc.com K. | Strategic Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that AdRoll helps us effectively use our budget and messaging to target the right accounts. We use the account-based targeting and audience segmentation tools to narrow our focus on a high-intent audience that falls within our target industries. We also like using the reporting and attribution tools to understand which target accounts are showing engagement and how AdRoll is helping improve our conversions. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some of the more advanced features have a learning curve, making it challenging for new users to navigate the platform. Some reporting customization is also limited. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll helps us target key, high-value accounts and understand which ads are performing best in influencing pipeline. With better visibility into what's working and where, we can allocate our budget more efficiently and spend less time trying to align ad performance to actual business outcomes. ### 6. Reliable ABM Platform for Better Account Targeting and Campaign Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Shibu K. | Network Security Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** What I like best about AdRoll ABM (Formerly RollWorks) is how easy it is to identify and target the right accounts without spending too much time managing campaigns manually. The platform gives very clear visibility into account engagement, website activity, and campaign performance, which helps our team focus on high-intent prospects instead of running broad campaigns blindly. From an admin perspective, the audience segmentation and account-based targeting features are really useful and practical for daily operations. We were able to align marketing and sales efforts much better after implementing it. The dashboard is clean, reporting is easy to understand, and campaign setup is straightforward even when managing multiple audiences. What impressed me most is the consistency in retargeting and account engagement tracking. It helped improve lead quality and gave our team better confidence in identifying accounts that were actually interested. Overall, the platform has been reliable, user-friendly, and very effective for ABM-focused campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There is not much to dislike overall. Initially, understanding some advanced targeting and reporting features took a little time for our team, but once we became familiar with the platform, daily campaign management became very smooth. Overall, the experience has been positive and the platform has worked reliably for our ABM activities. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helped us improve account targeting and lead engagement by giving better visibility into which companies were actively interacting with our campaigns and website. It reduced a lot of manual effort for our marketing team and helped us focus more on high-intent accounts, which improved campaign performance and overall lead quality. ### 7. A Practical and Efficient ABM Platform for Focused, Scalable Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** kaushal p. | Network Security Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As someone who spent years in the "RollWorks" ecosystem before the 2026 brand unification into AdRoll ABM, the transition has been surprisingly smooth. What i appreciate most as a daily user is the intent Data engine. The Media Center: The bulk-upload feature is a lifesaver. Being able to attach a single destination URL to 20 different sizes with one click saves me about 45 minutes per campaign launch. From an admin standpoint, the feburary 2026 Salesforce Package update was a significant milestone. Managing the backend for a B2B stack can be a nightmare during rebrands, but the transition from RollWorks to AdRoll ABM handled the API mapping well. Key Admin Wins: CRM Object Management: We can finally delete legacy "RollWorks" custom objects and fields in salesforce to free up data storage and custom fields limits. Role-Based Access: The permission are granular enough that i can give our Sales Development Reps (SDRs) access to the Account Discovery dashboard without letting them accidentially mess with the bidding budget or pixel settings. Reporting Flexibility: The new :AdRoll Custom Reports" folder allows for custom field mapping. We've successfully mapped our "Lead Score" from HubSpot directly into the AdRoll to see how ad engagement correlates with sales readiness. Seamless CRM integration Excellent customer support Transparent ROI tracking from "First Touch" to "Closed Won" **What do you dislike about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM (Formerly RollWorks) is a solid platform overall, especially for teams getting started with account-based marketing, but there are few areas where it can feel a bit limiting. For example, some users find that the reporting and analytics, while useful, don't always go as deep or customizable as they'd like for more advanced campaigns. The interface is generally user-friendly, through certain workflows can take time to fully get used t, particularly when managing more complex targeting setup. Additionally, compared to some higher-end ABM platforms, its integrations and data enrichment capabilities may not be as extnsive, which can matter for larger organizations with very specific needs, That said, these drawbacks are often balanced by its ease of use and accessibility, making it a practical choice for many teams. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM (formerly RollWorks) mainly helps tackle the challenge of focusing marketing efforts on the right accounts instead of casting too wide a net. It brings targeting, engagement, and measurement into one place, which makes it easier to coordinate campaigns across channels without juggling multiple tools. Another benefit is having a clearer view of how campaigns are performing at the account level. Instead of just looking at individuals leads, it becomes easier to see how entire buying groups are interacting, which helps with prioritizations and alignment between marketing and sales. Overall, it streamlines a lot of the manual work around account selection, targeting, and tracking, which makes campaigns feel more focused and efficient without adding too much complexity. ### 8. Simplifies Display Advertising with Room for Precision Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like the simplicity of setting up and running campaigns with AdRoll ABM (Formerly RollWorks). It's quite easy, and it helps by reducing manual overheads. I also appreciate the ability to layer in intent data to improve targeting precision, allowing us to do more precise targeting to an account based on interest signals. These features make it valuable to us by making performance tracking at the campaign level easier. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I think there is still scope to improve targeting precision. We still see some accounts getting targeted despite our account list not containing those accounts. Also, it would be great if we get more control over setting more precise audiences based on the job title of the prospect. It would also be great if AdRoll ABM had an AI to which you could give an input in plain English on what kind of campaign you want to run, target personas, etc., and it goes ahead and drafts the campaign settings by building the audience, selecting intent filters, etc. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I use AdRoll ABM to reach target audiences with digital ads, staying top of mind. It reduces manual overhead, tracks campaign performance easily, and uses intent data for precise targeting. ### 9. Seamless ABM + Ads with Strong Salesforce Sync and Clear Intent Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Seamless ABM + advertising integration It doesn’t just help you identify target accounts—it actually lets you engage them through ads across channels, all in one place. Strong Salesforce integration The sync with Salesforce makes it practical for real B2B workflows. Sales and marketing can align on the same account lists and intent signals without messy manual work. Intent data & account insights You get visibility into which accounts are showing buying intent, which helps prioritize outreach instead of guessing. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** One downside of AdRoll ABM (formerly RollWorks) is that data accuracy and list logic dependencies can sometimes create issues, especially when heavily reliant on Salesforce integrations. If there’s any mismatch or logic error (like account segmentation), it can directly impact campaign targeting and reporting. Additionally, reporting can feel slightly limited or delayed at times, particularly for deeper attribution or real-time insights. This can make it harder to quickly validate performance for weekly or QTD reviews. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM (formerly RollWorks) helps solve a few core challenges in B2B marketing, especially around targeting, engagement, and measurement. Problem: Broad, inefficient targeting Instead of casting a wide net, it allows us to focus only on high-value accounts (like TI100), ensuring marketing efforts are directed where they matter most. Benefit: Better use of budget and higher-quality engagement from relevant accounts. ### 10. Dynamic Integration with Setbacks in Attribution **Rating:** 3.0/5.0 stars **Reviewed by:** Brandy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that AdRoll ABM integrates very nicely with existing tech stacks, allowing companies to attach it to their CRM and marketing automation software platforms to create dynamic lists. I appreciate that the segmentation gets quite granular with regard to seniority and functions. I also like that Bombera is embedded in the platform to complement other SEO and keyword strategies. The initial setup was fairly straightforward, and the ability to pivot quickly with dynamic lists helps with evolving priorities and market focus. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** What could be improved is attribution. Vanity metrics at the top of the funnel, like impressions and clicks, are very clearly visible in the platform, and those can be easily achieved. But attributing actions like impressions, clicks, and account progression down a buyer's journey to a purchase, particularly for B2B enterprise, is a bit aggressive. And I think that there is a little bit too much influence that the platform takes with regard to opportunity creation and won business. ABM and buyer behavior is shifting and this is a piece, but not the whole picture. I think there should have been a better conversation around cookie configuration and strategies so that there could be better reporting and connectivity between what's visible in the platform, what companies can see on their end via their own platforms so you can connect the dots. The setup around how hands-on the client needs to be was a bit messy for this particular client. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I use AdRoll ABM for targeted campaigns and leveraging intent signals at the account level. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews/adroll-abm-formerly-rollworks-review-12864347?section=pricing&secure%5Bexpires_at%5D=2026-05-30+17%3A43%3A00+-0500&secure%5Bsession_id%5D=76e78615-2b29-41f2-ab56-cd3431739ff8&secure%5Btoken%5D=62a89e41691218bafb8d65063740168de048353764102f4e9f6493bd633a7b45&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - 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[LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,899 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,410 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (292 reviews)