# AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 650 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users find AdRoll ABM to be **extremely easy to use** , thanks to helpful support and intuitive features. (167 reviews) - Users value the **precise audience targeting** of AdRoll ABM, effectively tracking and engaging potential customers throughout their journey. (104 reviews) - Users appreciate the **precise targeting** of AdRoll ABM, enhancing their marketing efforts with effective retargeting and insights. (100 reviews) - Users value the **accurate intent data** from AdRoll ABM, enhancing their targeting and tracking capabilities effectively. (98 reviews) - Users value the **excellent customer support** of AdRoll ABM, making onboarding and setup smooth and efficient. (91 reviews) - Helpful (88 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (82 reviews) - Targeting Efficiency (78 reviews) - Customer Engagement (76 reviews) - Easy Integrations (74 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, complicating onboarding and everyday usage. (65 reviews) - Users desire **missing features** like Slack integration and enhanced visibility on de-anonymized leads for improved functionality. (60 reviews) - Users note the **limited features** in AdRoll ABM, expressing a desire for more integrations and visibility for effective use. (45 reviews) - Users express concerns about **incomplete functionality** , particularly with LinkedIn campaigns and the inability to save ad progress. (41 reviews) - Users note **targeting limitations** in AdRoll ABM, particularly in covering industry-specific roles and ad frequency optimization. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (32 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Excellent for display programs and air coverage for dynamic lists at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I really like the ability to integrate with our CRM and MAP to get dynamic target lists. It allows us to set aside different air coverage streams for different segments based on custom account fields and segmentations, making it really versatile to create awareness, nurture, etc. I also like the ability to place dynamic text in our ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I don't like that they have a base spend requirement as a way to decrease the software cost. That made it cost-prohibitive for us when our spend threshold was lower, even though we really could have used a tool like RollWorks. It's also not great that they don't have support for LinkedIn Lead Gen ads. That would have made it a clear winner over other ABM platforms, whereas currently it's clear strength is display. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Display for dynamic segments at scale. We can plan out what kinds of ads we want to show to accounts depending on what stage they are in their lifecycle, and have that automatically set based on preconfigured audience rules. ### 2. Reasonably strong platform for ad management, some room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - Centralized ad library to easily see all ads, their status, and some bulk editing capabilities - Query engine to create account lists based on third-party or Salesforce properties - Can manage display ads and social ads in one central location - Ability to create lists of specific Salesforce contacts with low minimum size. - Excellent / attentive CSM and support. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** - Interface can be confusing as can the overall product concept hierarchy - e.g., some lists are created in SFDC, some inside the RW UI. I do believe this is being improved or is on the roadmap for improvement. - Biggest limitation from my point of view is lack of full support for all ad types on social platforms. Last time I checked you could not create most types of ads on LinkedIn for example, so I had to control those in the LinkedIn interface. If the selling point is having a single place to manage everything, being comprehensive is very important. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Providing a centralized interface for managing all display advertising for demand generation and ABM. The centralized library is useful to see all ads in the same place and it's quite easy to launch new campaigns. ### 3. Great insights from an easy to use intuitive platform, so far **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** In the 6-8 weeks I have been exposed to and using Rollworks have been great. It is such a cool platform and we are excited to be using it. Customer success & onboarding team are great and very helpful. I found the strategy ideas particularly beneficial and unlike any other experience when on boarding. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** he only thing I struggled with at first was understanding the reports, but the account manager and customer service rep are on hand to answer my questions. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** As someone who helps develop lead lists on behalf of the saes team, this tool saves so much time in the lead prospecting phase. You can reach a large audience with a fraction of the effort. I also love the intent data that as an SMB organisation was too expensive to get separately. Its great to have it here within Rollworks. ### 4. Excellent support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I really appreciated that RollWorks has a platform that can not only meet us where we are but can also grow with us. Also, their level of service and support from the sales stage through onboarding and account management is excellent. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The only downside I have seen so far is that while much of the data is current within 24 hours, a few stats are only current within 2-3 days. It would be helpful if all data could be just a little more timely. However, this has not prevented me from getting the information I need as I need it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The RollWorks platform is giving us a line of sight into our Target Accounts that we would not have been able to get without them. With their pricepoint, we're able to not only get targeted advertising and website activity insights, but also intent data, which is a huge plus. ### 5. Rollwork Works! **Rating:** 3.0/5.0 stars **Reviewed by:** Leena K. | Director, Global Marketing Operations , Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The Rollworks platform provides great insights into the engagement with the intent topics. The information is valuable information for us during ABM planning **What do you dislike about AdRoll ABM (Formerly RollWorks)?** As a stand alone platform, we are limited on the reporting. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** intent data, ad information and engagement in target account ### 6. Solid ABM platform, strong customer focus, great segmentation and reporting. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is a pretty solid ABM/ad delivery platform when layering additional types of targeting such as intent targeting, industry targeting, etc. on top of your own list of desired accounts. The team and process at Rollworks is very structured and they place a high value on ensuring that we are consistnetly improving and optimizing our campaigns, and have a wide variety of ways to assess success. Our ad KPIs have also performed very well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** While our ads have performed well, we haven't received a lot of conversions - some of this is based on the ad formats we're using and our own messaging, but I would find it beneficial in the future for Rollworks to develop their own gated landing page solutions. In addition, due some compliance issues and their data policy, integration with our CRM is a bit difficult to achieve in accordance with our own data policies and standards. In some cases, we would like more targeting capabilities (by industry, title) as well. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping us re-engage accounts that have not been as active as we would like, and we have the ability to nurture them with a variety of content through a simple sales journey. We've been able to show ways that these accounts are are interested and non interested in our products and services. ### 7. Very intuitive Retargeting & ABX platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Love how easy the system is to use. Ease often comes with a loss of capability, but not in the case of Rollworks. Ease with Rollworks comes in the form of a UI that has been thoughtfully created. The ability to dig into and manage your campaigns at a granular level is fully supported -- audiences, accounts, ads, campaigns, etc just a couple of clicks deep into the interface. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I'd like to see a deeper integration into their third party providers. For example, with LinkedIn, you can only manage standard ads through the RW interface. I'd like to be able to run video ads or even messaging ads -- that way I'm not having to bounce between multiple interfaces. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks, in my research and experience, is providing us the best account-based targeting platform in the category. Most of the systems out there for ABX are bloated, or have priced themselves into the stratosphere under the guise of being a 1-stop shop full service ad agency. For those of us who are capable of managing our own programs, Rollworks is the gold standard. ### 8. Great tool in creating, implementing and tracking your ABM campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Eve B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use platform that allows for managing playbooks and marketing campaigns with precise tracking of results. I like how self-explanatory the platform is (for the most part). **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Inability to edit the campaigns without cloning them and starting again. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows us to target a very specific audience based on our ICP ### 9. Easy and smooth ABM Platform for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Arghadeep S. | Inside Sales Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate how simple it is to set up and launch campaigns. You can be sure you're targeting the proper folks with an accurate algorithm. I really like how I can check on spending and efficacy on a regular basis and make any required adjustments. Customer service is really helpful, and you don't feel trapped in a campaign that isn't performing as well as you had anticipated; modifications can always be made. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** With its integration and the various advertising alternatives available to be offered through LinkedIn, I feel Rollworks has space to improve. It would also be amazing if they could include retargeting on LinkedIn in addition to display ads. Unfortunately, they don't yet have their 3rd party intent data available to share through their sales insights integration in Salesforce. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** RollWorks is a great solution for companies looking to start an ABM strategy on a budget. Their functionality is great, and while it is not as robust as other programmatic tools, it is a great improvement to any marketing tech stack. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I currently work with a B2B firm and RollWorks helps me keep track of all the campaigns we run. Through its Dashboard insights, it's easy to download reports and switch to different campaigns to run a quick comparison. ### 10. Director of Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Integration with our CRM is the most helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Tracking individual IP was an issue before, but we seem to be working toward a solution on that. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We use it to help generate leads at key companies we're trying to reach. ### 11. The Best ABM Platform for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Britany O. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** There is a lot to love about the Rollworks platform. The platform is really easy to navigate, setting up campaigns is quick, the interface walks you through everything step by step. You have several options to drill down and review your data as well. You can setup detailed reports to run on a schedule and email you once a week/month/etc. on ad performance, conversions, impressions, etc. But what I really appreciate is the journey funnel view. This breaks down each target account list into three main categories: unaware, aware, engaged. Here you can get a quick glance at how many accounts are in each category. You can then drill down to see specific accounts and their activity on your website and their interactions with your ads. This is really helpful in knowing when to hand off a marketing lead to our SDR team. If you have a CRM that integrates with Rollworks, like Hubspot, you can also see in the journey stage view which accounts have an open deal and a won deal. But one of the best things about Rollworks isn't the platform, its' their account management team. If your on their standard plan or more you get a designated accoutn manager that sets up a meeting candence to review performance, brainstorm changes, and they help pull more indepth reporting. As a very small marketing team, this has been invaluable! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Honestly, there really isn't much to dislike. Rollworks is fantastic about asking their customers what features they'd like to see and it seems about every 6 months they have new updates to roll out. The only downfall is that you can only have one set of intent topics, and for a company that has several services with very different intent signals, this means we can only have one campaign setup with intent topics at a time. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Have a good understanding of the ABM program you want to run before purchasing any software, this will help you with your onboarding and setting up proper goals to measure success. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks has helped us target new accounts and start building brand awareness with a wider audience, but they also help us nurture sales prospects through the sales pipeline. We have a long sales process, so being able to show case study/testimonial ads to those prospects throughout their sales journey has helped reduce leads that go quiet. ### 12. RollWorks is great asset for our ABM and marketing operations team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We depend on the depth of data provided by RollWorks in terms of the essential data points for us to target our best and potential customers. We love the insights into our audience. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We would love more integrations and educational/how-to content around the use cases for better onboarding for the new team members. There is not much learning curve, but more tutorials and content would be great to have. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** As marketing organization, we are a new team and once we decided to use RollWorks from the very beginning, it saved us a lot time and marketing debt to track all our marketing attributions and connecting the unknown dots in order to identify our targeted audience. ### 13. Flexible ABM with Powerful Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Good integrations with Salesforce and G2 help us target the right accounts in the right stage of their buying journey. Their ABM playbooks also offer a powerful way to orchestrate end-to-end account-based campaigns. Lastly, I like that contact-based retargeting is rolled into the platform, as it allows us to run more inbound-focused campaigns and playbooks as needed (some other ABM platforms I've looked at only offer account-based targeting/reporting). **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes new features are rolled out and don't offer the data/insight/functionality we want upon initial release. But our CSM is responsive to our feedback and has made changes we've requested in the past. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks enables us to target the right accounts/contacts in the right stage of their buying journey. It is especially good and finding the right influencers and decision-makers in our target accounts using intent signals from Bombora and G2. ### 14. Great for growing B2B company **Rating:** 4.0/5.0 stars **Reviewed by:** Justin E. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Seeing company target activity on our site and connecting that to potential leads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Would like to have an IP or local (city) targeting option to add **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Visibility of target companies and existing customer activity and engagement with our brand. ### 15. Rolling through RollWors **Rating:** 4.5/5.0 stars **Reviewed by:** Pieter L. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Managing audience lists through SalesForce campaigns. Also the support from our CSM. They really put forth the effort to make sure we're leveraging the tool **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I really wish there was a marketing automation platform integration instead of playing telephone through SF. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Being able to profile accounts and match similar accounts. ### 16. quite helpful to a certain extent **Rating:** 2.5/5.0 stars **Reviewed by:** Matthew A. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** You can see which companies are looking and searching and intent topics **What do you dislike about AdRoll ABM (Formerly RollWorks)?** You can't see who exactly is the prospect searching so you have to spend time looking for that person **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's solving the problem of who are the companies looking for our services and how to somewhat target them ### 17. Easy to use, great reports and insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Super easy to pull targeted lists out of Salesforce, I absolutely love that I can manage almost everything I need to out of there. I love being able to target either companies or contact lists. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not so much a dislike, but I believe we have had a couple issues with Marketo forms tracking. We've mostly had a great experience with the Rollworks platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Makes it super easy to run all of our paid ads without hiring another agency to place them for us. It also zeros in on the exact accounts and contacts we want ### 18. Rollworks helped my company! **Rating:** 5.0/5.0 stars **Reviewed by:** Kristopher W. | Digital Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks has been very beneficial for many in tracking leads for our sales teams to follow up on. I love how we can see the website traffic of all our targeted companies. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I think the interface can be a little daunting if you're unfamiliar with how ad software works, but the team does a great job explaining this to you. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** LINAK was looking to target companies and serve ads to a wider range of companies that were unaware of the company. This platform has helped bring more traffic to the site, which means more eyes on our company. ### 19. Excellent ABM platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Honestly, we've had a very positive experience working with our account rep. We've never felt left to our own devices, but had someone who was looking at our account and helping us to get the most out of it. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** My biggest frustrations are not with RollWorks as much as with the limitations of ABM generally. We target based on title and a list of companies, but can't get down to the level of an individual. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a high-touch sales cycle, and in the enterprise B2B space, it's hard work to get noticed. Using ABM allows us to build some groundswell/attention that our outbound team has a much better chance of getting responses or engagement. ### 20. An essential tool in our omni-channel marketing model **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Intent data drives a lot of our targetting and outreach activity. We call on companies exhibiting high intent and we are happy with the engagement we get from this method. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We would like a lot more integration with Hubspot. RollWorks has been delivering Hubspot integrations, but it is not as advanced as what is available for Salesforce. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are finding companies in a research or buying cycle. This has helped fill our pipeline with more qualified leads, and it is an efficient prospecting method. ### 21. Rollworks provides great ABM tools for a growing ABM program **Rating:** 4.5/5.0 stars **Reviewed by:** Parker S. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The integration with CRMs and Marketing Automation tools makes Rollworks easy to implement and take advantage of. It's straightforward to integrate with existing target accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The setup of "playbook" campaigns takes a little getting used to (it's a collection of campaigns that are related to each other). The way that lists/segments/groups work is confusing but manageable. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks lets us easily amp up our ABM program out to more sites and generate more awareness. With the new sales tools, we're able to feed that data to our sales team as well to give them additional insights. ### 22. easy to use ABM platform for your marketing activities **Rating:** 4.0/5.0 stars **Reviewed by:** Miroslav P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Useful functionalities with great support from RW success manager for any ad-hoc requests is a strong advantage. Overall outcome and our expectations were fulfilled regarding executing targeted campaigns with connection to our marketing system for fair price conditions. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** RW has a limit of accounts within the target lists. Also has a limited ability to control ad spends (playbook 2 steps setup, no control over transitions and budget allocation). Contacts matching with RW cookie pool resulted in low results. We have missed the ability to control capping in campaigns and also in reports we are missing unique users/frequency values. Reporting is based only at the account level, not the contact level. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are trying to help the customers or prospects to move further in the pipeline towards our goal. ### 23. Onboarding was a breeze and biz dev has already started to see new leads come in. **Rating:** 5.0/5.0 stars **Reviewed by:** Diana V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We've been using RollWorks for about a month now. Onboarding was a breeze and biz dev has already started to see new leads come in. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The reporting is great, just take a little time to get used to it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Staying top of mind with those already in the sales cycle, getting in front of those top accounts who haven't spoken with us, and helping us find new targets that are in need of our solution. ### 24. Easy to use platform for account based targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** That's it's very easy to set up the accounts / prospects you want to target and can track ad performance. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The external integrations, such as that with LinkedIn, are not as powerful or seamless as using the other platform itself. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We don't have the time to set up the ads ourselves through Google or something like that, this saves a lot of time. ### 25. Data driven ABM solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2020 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ability to target, specifically by aware vs. unaware audiences and engaged vs. unengaged audiences. Intent-based targeting hasn't proven incredibly successful for us yet, but it is a good feature. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes it's difficult to tell what creative you have live or not. It's also difficult to show ROI to sales teams who are looking for leads and we can only say that an account is interested. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** If you're looking for and ABM solution that comes with and AMAZING support team, Rollworks is it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We're finding new sources of leads by using our current customer and prospects as a guide. Plus we're targeting exactly who we want to target with specific messaging and can serve those messages in a particular order to move people down the marketing funnel. ### 26. Superior customer service wins the day **Rating:** 3.5/5.0 stars **Reviewed by:** Norman L. | Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Customer service, relatively easy set up cheaper than 6sense **What do you dislike about AdRoll ABM (Formerly RollWorks)?** missing keywords features, explicit predictive analytics of 6sense **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** targeting qualified decision makers ### 27. Rollworks "works" as intended. great results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We were able to implement abm advertising with rollworks at a lower cost, and received better results than other competitors. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The naming between all the different types of products is hard to understand. Nextroll, adroll, rollworks. Hopefully they are looking to consolidate products **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We get more impressions and conversions at lower prices than with our other ABM tools ### 28. Great experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is an excellent, user-friendly platform that helps marketers better control their campaigns. The team at Rollworks is also amazing at addressing questions and providing strategic recommendations. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing comes to mind right now. In the three years we've worked with Rollworks, we've had a very smooth and satisfying experience with the platform and the support team. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We mainly use their platform for our retargeting campaigns, though we've been experimenting with some other functions recently, like the playbooks. So far we've had excellent results! ### 29. Rollworks is pretty good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks offers great metrics. Very insightful. It's also great because we can deploy not just regular online display ads but also social network ads. Both Static and HTML5 **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I find using playbooks very difficult to use. Uploading ads can also be a bit complicated but customer success is always there to help! It's as easy as emailing them the assets and asking them to upload it. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Account based targeting can get expensive. Keep a close eye as to how your campaign is performing. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Retargeting. Rollworks offers my team access to intent data to help streamline the buyer's journey. Tracking account activity is also another huge plus using Rollworks. ### 30. Easy to work with, brings solutions. **Rating:** 5.0/5.0 stars **Reviewed by:** Holly K. | Director, Marketing Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I worked with Rollworks in the capacity that they recommended a client to us and we were helping them plan for ABM. From that standpoint, they were always easy to work with, brought solutions and a great partner! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not much from my experience! Very enjoyable. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Our client wasn't fully ready to roll out ABM so they offered to do a proof of concept campaign, which was helpful. ### 31. Manager of Demand Gen **Rating:** 3.5/5.0 stars **Reviewed by:** Rebekah T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use, seamless onboarding process. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The account representative doesn't always provide us with the best support. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Account targeting is something we haven't done before, so this is filling that gap. ### 32. A great way to get started in ABM efforts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is straightforward to use. The support is fantastic; our rep is so helpful. We also get a view into influenced pipeline and deals, which Marketing and Sales leadership loves to see. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish we could do more with intent topics/pre-pipeline accounts. GDPR makes the platform pretty useless for us in EMEA, but that was expected. It is a lot to manage for a relatively small team. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks fills our need for an ABM-focused display ad and pipeline visibility platform. ### 33. Quality Insights into Website Activity **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle G. | Senior Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The data and insights provided on people visiting my company's website **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The UX isn't the most friendly/intuitive I've come across, but it can still be figured out independently **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prospecting & advertising ### 34. Very simple and intuitive solution **Rating:** 4.5/5.0 stars **Reviewed by:** Ronan K. | H, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The main benefit is thoroughly refining your target account and personas. The ability to be as granular as you need it essential. The reporting is top-notch. And setting up campaigns is easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I haven't identified an issue that gives me any grief. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We needed a solution to supplement our outbound ABM campaigns and give us "cover" for other marketing activities. It helps us complete the full marketing plan and strategy while ensuring we can measure and balance our ROI expectations. ### 35. Happy with our investment **Rating:** 4.0/5.0 stars **Reviewed by:** Kristin R. | VP of Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We've benefitted from increased visibility into our target account activity on our website + enabling targeted display campaigns to increase targeted visibility of our brand. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I don't like that I can't see what sites our display ads are "displaying" on, **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Complementing our account based marketing strategy with targeted display ads, visibility into target account traffic/activity on our website, and campaign-focused advertising. ### 36. Rubrik Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that all of the data is easily viewable in one place and it enables my team to use its insights in a meaningful way **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some information is doubled up in certain areas and gets confusing to find things **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Account insight and progression especially with whitespace accounts ### 37. Amazing support & results **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine H. | Paid Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Most helpful - ease of use of the platform, all of the reporting, especially info about reached/engaged accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Only downside is the lack of ability to save campaigns as a draft - although, the team has provided a helpful workaround for this. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us to provide aircover for our accounts / contacts, and help engage / re-engage them. ### 38. Great advertising platform on the verge of becoming a great all around ABM platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Advertising capabilities. I can deliver both display, social, and LinkedIn ads all in one place, which is very nice. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The inability to see more data on the accounts showing intent. I need help telling my Sales team where this intent is coming from. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Delivering the right ads to the right people. I can feel confident that my ads are actually being seen by the right people. ### 39. Pretty good ABM platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to navigate platform. Very customizable to your marketing funnel. Great customer success team, super attentive and proactive about new betas, always providing helpful recommendations and strategies. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not as granular as we need the data to be at times. It can be challenging to pull customized reports from the platform, especially without a customer success manager to help. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Enables us to serve display/programmatic ads to our targeted account list and specific companies showing high intent for our product/related topics. Provides a map of how leads progress through the funnel via Rollworks and other paid channel efforts. ### 40. Amazing platforms for early stage startups who wants to do ABM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's really a great platform for not only scaled-up companies but also for startups like ours. We also loved the intent data that we get from RollWorks and also the integrations with our tools of choice. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We think the reporting should really be improved. For now it's on a basic level, but there is a huge potential of creating complex reports right inside the platform. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We started implementing our Account Based Marketing strategy with RollWorks and it's helping us target our ideal buyers. The platform is helping us all across the funnel. ### 41. Prioritize the right accounts! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** If we're focusing on the top target accounts, it helps the company drive revenue easier. We have a massive prospect list where we sometimes use the spray and pray method. Keeping the reps aligned on the top target accounts will be very important. Also, comparing this list to the internal list we've been using would be interesting as well. To see the delta in the data and see where we can potentially sell more. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not hearing about the functionality of Rollworks from the sales ops side. It was great to learn more about it through this survey and also watched the demo. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We need a system to check our internal target list and it would be great to see if we're missing any different tangents so our reps can easily penetrate accounts. ### 42. One Stop Solution for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Kartik W. | Marketing Manager - ABM, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** User Interface Ease of Building Campaigns Retargeting Intent-Based Targeting Integration Lead Tracking Customer Support **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing, the tool is really good. I will recommend it to everyone. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are reaching out to targeted accounts, supporting their intent in buying our services and retargeting based on web activity. This gives an edge to do it quickly and for the right set of audiences. ### 43. RollWorks experiences over the years **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** To set the stage, I used RollWorks back in 2018 in a previous role when it was just AdRoll before they had any ABM capabilities, and now I'm using RollWorks for ABM advertising at my current role. I do really like the ABM capabilities and being able to set up playbooks so that different sets of ads show up when an account is unaware vs aware. Being able to integrate with Hubspot is great and they just rolled out a new feature for HS integrations where sales can get email updates on "hot accounts". Customer service has gone through its ups and downs over the years but I have a really great CSM now with biweekly calls. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish the job title targeting for ads could get even more granular. I also wish the playbooks had more functionality beyond unaware to aware (although there are ways you can hack it) but on the plan that we're on we only get limited playbooks so we have to pick and choose. It would be nice if personalized ads came with the standard/starter packages. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us drive awareness toward our target accounts and helping us spend our advertising budget more wisely (targeted not spray and pray). Leveraging the platform, we've been able to reach our target accounts in a new channel with relevant ads. ### 44. Simple to use and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The integration is easy to set up and configure. The platform as a whole is easy to read and use. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have not found an aspect of RollWorks that I do not like, I have been satisfied each time I have used it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Seamlessly enabling the retargeting prospects and cleanly organizing our efforts to do so. ### 45. Have worked with RollWorks for about 6 months and I would recommend it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The audience and targeting options. Being able to layer on intent or use dynamic lists is great. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some of the reporting views can get a little clunky with manual effort/load times. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks allows us to reach our audience in a way that's not available on other vendors we use. ### 46. RollWorks is a great platform for executing and growing your ABM strategies and campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I love the intent data to build target lists that are already in buying mode, the reporting dashboards, and the ease of launching paid ads. It's a great tool for companies just starting their ABM program or ones with existing plans looking to expand their Tech Stack. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I honestly can't think of anything. Customer service is great, and they have a solid onboarding process. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Using intent data to be smarter about the audiences we are targeting rather than just going after hard to reach ICPs. ### 47. Bang for your buck if you're willing to do the setup **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I found the onboarding to be really helpful - critical really, as there is a ton of capability in this system. I liked the simplicity of how the user interface is set up and how easy it was to deploy campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I found it daunting to try to cover all my possible bases with what the system had to offer. It felt a little bit like a great surface level onboarding and then a swift kick out of the nest. Sink or swim. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us identify the impact of our ABM campaigns, plain and simple. We have a much stronger grasp of where we stand with our target accounts than we did before. ### 48. An Exceptional Platform for B2B companies! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse F. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is a beautiful platform! It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way. I love their customer success and support team! They are always willing to go the extra mile to ensure your success. I love the reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I believe that Rollworks has room to improve with its integration with LinkedIn and the different advertising options available to be served through LinkedIn. It would also be fantastic if they could also add the ability to retarget on LinkedIn as well as display ads. **Recommendations to others considering AdRoll ABM (Formerly RollWorks):** Rollworks are the best ABM platform out there! The support they provide to ensure successful ABM campaigns is superior in every way. I fully recommend using Rollworks over other platforms. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and Rollworks helps us target the exact people that we know would be great customers. ### 49. Solid display ad platform and orchestration drives efficient performance! **Rating:** 4.0/5.0 stars **Reviewed by:** Dan G. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The display platform works extremely well and delivered against our core KPIs (Cost/Reach, Cost/Engagement, Cost/Conversion) better than competitors! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There were some issues with the nightly syncs against SFDC that caused issues with audiences populating properly. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us activate display ads against our ABM targets efficiently and at-scale. ### 50. Difficult to prove any value **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about AdRoll ABM (Formerly RollWorks)?** price and inclusion of $1k ad spend per month **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting is weird. In today's day and age, it's odd to have to wait for a pushed email for ad performance--that there isn't a real-time view available on the dashboard is a bummer. I also don't like the limits on playbooks. And I wish the platform integrated with Salesforce better for an aggregate scoring model so we could attribute ad clicks at companies to account scores for account targets. Right now that info is in a silo. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Looking to get visibility among key decision-makers (HR folks) at targeted companies that are difficult to connect with via email or events. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-06-07+21%3A53%3A52+-0500&secure%5Bsession_id%5D=c161d750-0449-41f6-be4d-74ae9f3a0ad9&secure%5Btoken%5D=12b4dbec1c5333e93df7af5cf605e02b48c5b64674f2b147116ed6ba91195189&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,906 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,412 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (292 reviews)