AdRoll ABM (Formerly RollWorks) Reviews & Product Details

I appreciate how simple and intuitive AdRoll is to use. The platform is easy to navigate, and the interface is clean and user-friendly. One of the biggest strengths is how metrics are displayed-everything in centralized on a single page, making it easy to analyze performance without jumping between views. Overall, it's a very accessible platform, even for users who want to get up and running quickly. Review collected by and hosted on G2.com.

Persona targeting could be more flexible and streamlined. Currently, the inability to use AND/OR logic when targeting job functions or titles makes audience creation more manual than it should be/ Having to build separate audiences for different titles can be time-consuming and less intuitive. Improving this functionality would make the platform much more efficient and user-friendly for more advanced targeting. Review collected by and hosted on G2.com.

I just love how easy it is to navigate the website. Additionally, I do love the integration with HubSpot because when we're going through and looking at contacts and companies and leads, we can see all of that key information about website visits right on the dashboard, which is so helpful. Review collected by and hosted on G2.com.

Sometimes it's really hard to find the details you're looking for. It's a big website, so I think sometimes it's not quite as intuitive as it could be. Sometimes if I'm looking for a certain data point, I'm not sure exactly what page it is on, so I have to go scrolling through the sections and popping in and out of different sections to find what I'm looking for. Review collected by and hosted on G2.com.

The AdRoll ABM platform is extremely user-friendly and easy to pick up from day one. We use it for digital ads and for tracking funnel movement, and it has been a major upgrade from our previous systems. I’m in the platform daily for a variety of functions, and the overall ease of use has truly been a game changer.

Our implementation process was hands-on and collaborative, and we worked with a consistent team that understood our goals and objectives. We’ve had the same customer success manager since implementation (over two years ago), and he has been outstanding. He keeps us updated on new product features that align with our goals, helps with strategic planning shifts, and is extremely quick to respond whenever we have questions or run into issues.

From a digital ads perspective, we’re seeing strong performance, and the reporting capabilities offer a wide range of breakdowns to help us understand results. Review collected by and hosted on G2.com.

I wouldn't say I have any major dislikes, just product features that would be nice to have, and every single time we bring those to the team they reach out to their engineering and team counterparts to understand if our ask is on the product roadmap. More than once our request is on the map and in some cases we've been asked to help beta test. Review collected by and hosted on G2.com.

I like the platform a lot, particularly the insights it gives us on intent. We can see pretty well what our target market is searching for, which helps us identify whether they're potentially in market for our services and solutions. I also really like some of the sales insights features, like the spiking accounts. My sales team gets very excited and relies on those features to plan their tasks for the week ahead. When spiking emails come up, we're able to see who has visited our website and engaged with our ads, which allows us to pinpoint who we want to pursue for prospecting. The platform is a great support to our sales and marketing efforts. Review collected by and hosted on G2.com.

I think that customer service or customer success has declined a bit since we started our partnership. Pretty early on, we were passed back and forth to different customer success managers/reps. When we finally landed on one, there was less attention to detail and a lot less hands on support. As a small team, the main selling point for AdRoll was that we would have a standing tech support meeting and that customer success would provide hands on support, as needed. Instead, I have learned that my account rep has a relatively high client pool (50-60+), which leads to more links to articles from the knowledge base and our strategy calls are more discussions with vague suggestions. As customer success, I lean on my rep's experience and expertise with the platform to give suggestions based on my concerns and industry and target market audience expertise and experience. It has been less collaborative and more hands-off than what I expected. Review collected by and hosted on G2.com.

I like how it lets me really narrow down an audience, especially with the journey stages. That makes it easier to serve better marketing to the right ICPs. Review collected by and hosted on G2.com.

I wish we weren’t limited to the default two campaigns per Playbook. I’d really like more flexibility and customizability when setting up campaigns. Review collected by and hosted on G2.com.

The account level reporting is solid. It shows exactly which accounts are engaging. Being able to see that specific account activity helps me hand off much better data to my sales team than I get from standard social platforms. Review collected by and hosted on G2.com.

The reporting delay, combined with the slow campaign ramp-up, is a major frustration. Unlike LinkedIn, where you can see results immediately, this platform has a long learning period before ads even start running properly. Having to wait 24 hours to see data for a campaign that already takes too long to get moving makes optimization feel unnecessarily slow and drawn out. Review collected by and hosted on G2.com.

It's a pretty easy entry into the ABM world and the team at AdRoll were great at getting everything set up in the beginning. Once the heavy lifting was done at the beginning after that everything started getting much easier. Review collected by and hosted on G2.com.

its mostly at the account level so it's not going to give you the granularity that other platforms might be able to give you.You will never get to the individual lead level with this program. Review collected by and hosted on G2.com.

I use AdRoll ABM (Formerly RollWorks) primarily to reach potential customers through retargeting ads. It significantly helps me expand the reach of my company's brand. I appreciate the ease of use AdRoll provides. I like that it enables the creation of multiple ad types and sizes within the platform itself, which makes launching a campaign easy to do without consuming too much time from a graphic designer. Additionally, the initial setup was pretty easy, especially if you have a web developer or someone familiar with adding code. Review collected by and hosted on G2.com.

I would like the display graphics to go more in depth and use more AI to help make the images. Review collected by and hosted on G2.com.

I like that AdRoll ABM is very user-friendly, which makes navigating the platform easy for me. The reporting features are very nice and valuable, providing detailed insights that I can slice by days, weeks, or months and by different segments of traffic. This really helps our business move forward. Additionally, the AI assistant has been very helpful and is a great add-on. Review collected by and hosted on G2.com.

Right now, I don't have a lot. The AI assistant has been very helpful and a great add-on. But, yeah, nothing that really lacks from our needs currently. Review collected by and hosted on G2.com.

The AdRoll ABM team is amazing to work with, and they really take the time to get to know your product. Review collected by and hosted on G2.com.

Having a library of training videos would be a great addition to help navigate the learning curve. Review collected by and hosted on G2.com.