AdRoll ABM (Formerly RollWorks) Reviews & Product Details

I really liked that after onboarding with AdRoll ABM (Formerly RollWorks), everything was pretty clear. I appreciate the ability to smartly tailor advertisements and report on funnel progression, giving me greater granularity into how leads were progressing. It allows me to target new audiences and see how they are engaging or not engaging with our content. I also find the reporting and the target count building particularly valuable. The setup was very easy, and the onboarding manager was particularly good, holding our hand throughout the entire process. Review collected by and hosted on G2.com.

Nothing to add here. Review collected by and hosted on G2.com.

I really like the clean integrations to the CRM in AdRoll, which make it very easy to use existing target lists. This saves time in getting campaigns built and running. The lifecycle reporting is also a big plus, allowing me to easily see how advertising fits into the overall prospect lifecycle and measure ROI. The playbooks feature is fantastic because it automates moving prospects through different creative and campaigns based on their actions. Additionally, the delivery network is fantastic, and the customer support is great. Overall, the initial setup was flawless. Review collected by and hosted on G2.com.

Creative organization Review collected by and hosted on G2.com.

What I like most about AdRoll ABM (Formerly RollWorks) is how easy it makes targeting the right accounts. The platform helps focus on high-value prospects instead of a broad audience, and the ability to track engagement in one place is really helpful. It simplifies campaign management and makes it easier to see what's working. Review collected by and hosted on G2.com.

Some areas of AdRoll could be more flexible, especially when it comes to reporting and customization. At times, it's a bit difficult to get deeper insights into performance and certain features. These take time to fully understand. Review collected by and hosted on G2.com.

The UI is very clean and user friendly, the Onboarding and customer success team have been communicative and helpful. Review collected by and hosted on G2.com.

Information was overwhelming to me at first as someone with limited experience, but that is not exactly an AdRoll ABM issue Review collected by and hosted on G2.com.

AdRoll ABM helps us reach the right accounts with targeted campaigns and makes it easy to track engagement and performance. It allows us to focus our efforts on the prospects that matter most. The dedicated account manager support throughout the entire process has also been extremely valuable and greatly enhanced our overall experience. Review collected by and hosted on G2.com.

At this stage, there is nothing specific that I dislike. Review collected by and hosted on G2.com.

I like how AdRoll ABM's function can be used in many of the other programs I manage. The intent signals can drive a lot of other motions, mainly sales motions and RFPs. I especially appreciate the digestibility of these intent signals. The continuous improvement has been made easier than expected through a great customer success partnership. Review collected by and hosted on G2.com.

I wish I could export the list of users when managing sales insights seats. Also, tracking attribution from intent signals to opportunities could be easier to demonstrate influence. It would be helpful to show how things like user views relate to intent signals. Review collected by and hosted on G2.com.

I really enjoyed the implementation and thought it was fantastic. The Salesforce dashboards they built out have been useful and keep our reps on top of their most important deals. The integration with both Marketo and Salesforce works well. The setup of AdRoll ABM (Formerly RollWorks) was very easy, and the implementation was great. Review collected by and hosted on G2.com.

What we have a little bit of trouble with is that we generally, in the past, use leads as our main way of tracking things. We've had to transfer to contacts. So I wish it worked with both. Review collected by and hosted on G2.com.

AdRoll as a company is great. I definitely don't have any buyer's remorse and feel throughout the sales and onboarding process, we were taken care of. The level of communication and product documentation is what I would expect and appreciate from a company. I didn't feel like there was any bait and switch going on, and the team was very transparent the entire way. Review collected by and hosted on G2.com.

No major dislikes. Overall very happy with AdRoll Review collected by and hosted on G2.com.

Very user-friendly. I am new to running ads, and so far, I've found it much more intuitive than other platforms like 6Sense, LinkedIn, or Meta. Review collected by and hosted on G2.com.

When I add multiple label filters, the results list grows instead of narrowing. The filter logic seems to be combining labels with AND, so it's showing items that match every selected label, but I'd expect OR logic. Review collected by and hosted on G2.com.

I like how it helps us map the prospect journey, enabling us to scale our GTM efforts and build pipeline more efficiently. Review collected by and hosted on G2.com.

Contact-level tracking has limited capabilities, but it isn’t a make‑or‑break factor for us. Review collected by and hosted on G2.com.