--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 656 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 656 scale: '5' date_modified: '2026-08-06' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 656 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. (105 reviews) - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. (102 reviews) - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. (99 reviews) - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. (66 reviews) - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. (60 reviews) - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. (45 reviews) - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. (42 reviews) - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Targeted Advertising with Excellent Engagement Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like the visibility of an account's engagement journey from unaware to MQL. The initial setup of AdRoll ABM (Formerly RollWorks) was very easy. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** What could be improved is suggestions on what the user can do to increase engagement such as creative change, account list refresh, etc **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I use AdRoll ABM to target accounts that can buy our products, optimizing ad dollars for a better ROI. ### 2. Effective Targeting, But Needs Better Filters and Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Steph M. | Head of Creative and Campaigns, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM makes it easy to target buyers with right-time ad messaging based on what journey stage their prospects are in. Their support is fantastic, as are their customer account managers. They have always done a nice job of helping us with strategy and fixing issues that arise. I use AdRoll ABM everyday for air coverage and monitoring journey stage progression. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** When setting up playbooks, you can pare down your audience with a seniority filter. It allows to apply C-Suite filters, but then it jumps down to Management. I'd like to see VP/Director level filtering, as it blows our budget out of the water to include a large group of management that aren't who we want to target. Also, you really have to keep a close eye on your budget towards the end of the month, as there is no ability to set a "cap". In addition, reporting could be better. We need to ask AdRoll ABM to give us information from the backend in order to report properly on our end. If would be much more convenient if we were able to self service this. At the price point that AdRoll ABM sits at, these are no brainers to me. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have been struggling with balancing our media credit budget with our campaign strategy, and our account manager Austin has been really helpful in giving us adjustments we can make. And although I wish some of the reporting for self-service, he is very reactive to any requests we have. ### 3. Clear Visibility Into Which Companies Engage With Our Website and Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail M. | Marketing and Sales Coordinator , Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like being able to see which companies—whether they’re current customers or new leads—are checking out our website pages and clicking on specific advertisements. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I'd like to be able to narrow down location better, some of these companies are very large. Or having the ability to connect contacts to the system. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Potential gaps or opportunities we may be missing with leads - more advertising capabilities ### 4. Effortless Reporting and Seamless Salesforce Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Justin G. | Manager, Lead Generation & Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Simple to use, reporting is effective, data integration into our salesforce instance. We are seeing a lot of success with engaging with our target accounts and ideal customer profiles through our various ad playbooks while optimizing spend. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We manage several business units using separate AdRoll profiles, but we are unable to transfer the relevant data into Salesforce according to the appropriate groups. Additionally, we face difficulties tracking prospects who visit our website, as it is challenging to identify both their persona and their specific identity. We have also encountered integration issues that have disrupted the proper syncing of data. When reviewing our sales pipeline through opportunities, success reporting would benefit from the use of more advanced filters. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Marketing has ran CTV and digital ads for years, but connecting ROI to our sales pipeline was always a challenge. RollWorks has enabled us to get intentional with our targeting as well as messaging. We are able to understand engagement across our accounts, verticals, and ad playbooks delivering measurable ROI. ### 5. Great Support and Simple Interface, but UI Can Feel Dense and Click-Heavy **Rating:** 3.5/5.0 stars **Reviewed by:** Alin S. | Paid Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use if you know how to (a bit of a steep learning curve for me). The support has been great. Simple interface. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some areas of the UI are dense and unintuitive, and it can take too many clicks to find key lists, tabs, or reports. Advanced targeting options feel limited, especially around job function and seniority, which restricts how precisely I can build audiences. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM is helping us centralize our ABM efforts by unifying account data, targeting, and reporting in one place, so we can focus spend on high-intent accounts and better align marketing and sales around the same priority accounts. **Official Response from Kayleigh Magistre:** > Hi Alin! Thank you for sharing your feedback. It's awesome that you find AdRoll ABM easy to use and appreciate our support. We understand your concerns about the density of some areas in the UI and the limitations in advanced targeting options. We continuously strive to improve our platform based on customer feedback, so your input is valuable to us. We'll take note of your comments and work on enhancing the user experience and expanding targeting capabilities. We're here to help and ensure you have a positive experience with our product and services. Thank you again! ### 6. Exceptional Pre-Sale Experience and Top-Notch Implementation Support **Rating:** 5.0/5.0 stars **Reviewed by:** Michael N. | Vice President, Global Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** What I really liked was the pre-sale process. The sales team (especially Katie S.) and demos were the most buttoned up we've seen compared the other ABM platform providers we trialed. We're currently over a month into implementation. The weekly 1-hour meetings we have with Christina Z. has been best-in-class with proactive guidance, helpful resources, and hands-on implementation training. Absolutely the best! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Right now, we can't think of anything. If I were to change one thing, I'd love for multiple sales insight seats to be automatically included versus just 5 seats. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We had terrible support from Terminus once it was acquired by DemandScience; DemandScience were literally one of the worst providers we've had the displeasure of working with. Additionally, our sales reps have been really wanting us to help identify who within the accounts we're targeting are clicking the ABM ads. AdRoll's platform gets us closer to that. ### 7. Empowers Targeted ABM with Excellent Custom Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Vijayraj B. | Growth Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like AdRoll ABM's strong targeting and ease of running account-based marketing campaigns. It allows us to reach the right accounts efficiently and with minimal effort. I also appreciate the ability to create custom reports, which helps track performance effectively and optimize ad spend. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not major as I am not an expert to comment on this, but UI responsiveness could be improved and include more advanced reporting flexibility. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us target high-value accounts precisely, reducing wasted spend and boosting prospect engagement. Its strong targeting, ease of campaign management, and custom reporting improve our ad efficiency and performance tracking. ### 8. Easy Setup, Boosted Brand Awareness, but Needs Better Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Abel H. | Senior Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I find AdRoll ABM (Formerly RollWorks) easy for setting up campaigns, which has increased brand awareness throughout our paid social funnel. It's excellent for targeting accounts from our ICP and raising brand awareness. Our MOPS team noted the setup was easy and the customer service is great. Pricing and ad placements were compelling reasons to switch from 6sense. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish the reporting was a bit more precise on placement and overall metrics. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I find AdRoll ABM makes it easy to target accounts from our ICP and raise brand awareness, with simple campaign setup leading to increased awareness throughout the paid social funnel. ### 9. Powerful Multi-Platform Targeting for Larger Enterprise Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It helps me target larger accounts across multiple platforms. For our enterprise motion, that’s been especially helpful, and it’s worked better for us than other tools. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The UI could definitely use some improvement, but it’s still manageable overall. Even so, the functionality makes it a worthwhile trade-off. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It’s helping us generate and capture demand more effectively. We integrated AdRoll ABM with our Salesforce reports, so each AE can quickly see a personalized view of their assigned accounts that are engaging with our ads. As a result, our outreach is far more targeted and relevant, rather than feeling like we’re just taking random shots. ### 10. All In One ABM/ABX **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole J. | Sr. Marketing Customer Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It fully integrates with our HubSpot CRM. Strategically planning and executing Marketing, Re-Targeting and Sales Intent Campaigns is easy to implement, track, and report on. It is straightforward to use. Implementation and onboarding were fantastic. Plus, I love all of the features. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** They have implemented additional functionality and new features since we added the Rollworks that I like and it has resolved most of the workflows and reporting that I had some issues with early on. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It has been influential in refining our ICPs, improving lead scoring, buyer intent, retargeting, cross-selling/upselling, account-based analytics, sales intelligence, and so much metrics and analytics. ### 11. Effortless ABM and Retargeting with Seamless Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Marta H. | Head of Marketing - Marta Horvath Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM makes retargeting and account-based marketing incredibly straightforward. The unified dashboard helps us run display campaigns and social ones from one place, which saves a lot of time. I especially like the precise audience segmentation and easy integration with our CRM and LinkedIn, allowing us to target the right decision-makers effectively. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Reporting could be more customizable — for example, exporting multi-campaign summaries requires extra steps. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us unify and scale our account-based marketing and retargeting efforts across multiple channels. Before using it, it was difficult to reach the same audience consistently across web, social, and email. Now we can manage everything from one platform, track engagement by account, and align marketing with sales goals. It saves time, improves targeting accuracy, and gives us better insight into which accounts are most engaged — ultimately leading to higher-quality leads and stronger ROI. ### 12. AdRoll ABM Makes Account-Based Advertising Scalable, Targeted, and Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Mugdha K. | Business Systems Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM has been incredibly effective for running account-based advertising at scale while still maintaining strong targeting and personalization. We actively use it to identify and engage high-value accounts across channels, align advertising with our broader ABM strategy, and gain clearer visibility into account-level intent and performance. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There’s always room to continue evolving reporting depth and customization for more advanced ABM use cases, but overall the platform has met our needs well and continues to improve. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM addresses a core challenge we had around executing true account-based marketing and advertising at scale while still tying activity back to revenue impact. Before adopting the platform, we struggled to consistently target our highest-value accounts across channels, coordinate multi-touch campaigns aligned with sales priorities, and measure engagement at the account level rather than just individual leads. ### 13. Streamlined Account Targeting with Actionable Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Elyse K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that seat management in AdRoll ABM (Formerly RollWorks) is easy, and it comes with preconfigured reporting and dashboards. This makes my job easier and improves adoption rate and customer success by equipping the field with accessible and actionable data. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I think customer success support for 'Train the trainer' in delivering support to the field could be better. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM informs account targeting and supports sales teams with intent signals. It eases seat management and boosts adoption rates by providing preconfigured reporting, dashboards, and accessible, actionable data, enhancing customer success. ### 14. Powerful Platform, Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Justin G. | Senior Specialist, Lead Generation & Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I enjoy the platform of AdRoll ABM. It's simple, easily powerful, and it syncs with Salesforce effectively. We are able to query the top 100 accounts and individual accounts based on fields and their values. Reporting is seamless, allowing us to report on new opportunities against accounts receiving ABM. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Identifying contacts has been a real struggle. There is no integration into tools like ZoomInfo. Playbooks also cannot target multiple account lists. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps me with digital advertisements across multiple platforms and aligns targets effectively, avoiding a scattered approach. ### 15. Broad Audience Reach with Targeted Precision **Rating:** 4.0/5.0 stars **Reviewed by:** Adelaide S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate AdRoll ABM's ability to reach a broader audience beyond some traditional platforms. I like the feature that allows targeting specific audiences using intent signals. The initial setup was pretty straightforward. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The cost per conversion is really high, and finding a way to mitigate that would be great. Also, AdRoll ABM struggles with top of funnel visibility. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us reach a broader audience beyond traditional platforms, and target specific audiences using intent signals. However, the cost per conversion is high and it struggles with top of funnel visibility. ### 16. Easy HubSpot Integration and Helpful Support, but Playbooks and Matching Could Use Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** UI is straightforward and its easy to integrate with Hubspot to pull in our CRM data. We can easily build audiences and campaigns. The Implementation/CS team has been helpful in setting up our account and answering questions quickly. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** You can't save playbooks as drafts if you want to set up and save for another person to review before launching. The account matching isn't perfect **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Being able to meet target audiences through display ads across the web, allowing us to garner brand impressions and build awareness ### 17. AdRoll ABM has been fundamental to how we approach ABM and moving prospects down the funnel. **Rating:** 5.0/5.0 stars **Reviewed by:** Aidan S. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Account support has always been very strong. The customer support that we get has been transformative, especially with how we approach best practices, nurturing prospects, and being more purposeful about advertising. It's also been a quite easy platform to use. The UI of AdRoll ABM makes it easy for us to execute tasks that would otherwise be time-consuming, like campaign launches, UTM formatting, and audience building. Finally, we like the scalability of AdRoll ABM. AdRoll ABM has been integral to how our company as scaled, as on AdRoll ABM we've expanded into different geos and campaign types. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We could use some more depth in our intent data when building audiences. For example, competing ABM platforms sometimes have more specificity when using intent data to build an audience. There may be a competitor with a G2 profile that we want to use intent data for, and that specific competitor may not be available when building a Rollworks AdRoll ABM. In some cases, it's as general as targeting competitors as a whole, not specific ones. Additionally, it would be good to have more specific intent data windows to go off of, like 30/60/90/120/150/180 or something of that sort to get more tailored with our messaging. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM is solving the issue of being connected across multiple platforms. When using AdRoll ABM for digital advertising, we're allowed to stay connected across multiple different paid media verticals like CTV, traditional display, and web. Doing this all in one platform allows us to consolidate our tech stack and move efficiently with daily tasks. Another problem that AdRoll ABM is solving for us is moving away from platforms with a clunky UI. Other ABM tools we've used have been very difficult to navigate and slow, sometimes riddled with bugs. AdRoll ABM meets our needs that we require out of other platforms, just in an easier and smoother fashion. **Official Response from Kayleigh Magistre:** > Aidan, thank you for your very generous review! We're delighted that our platform has been transformative for your ABM strategy and that you find our account support strong and the UI easy to use. We understand and appreciate your feedback on the depth of intent data. We'll take your suggestions into consideration for future improvements to our platform. It's great to hear that AdRoll ABM is helping you consolidate your tech stack and streamline your daily tasks across different paid media verticals. We're committed to continuously improving our platform to meet your needs. Thank you for choosing AdRoll ABM! ### 18. Supportive Team and Intuitive Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Phoibe . | ABM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As someone new to ABM, I was pleasantly surprised by how easy it was to get started with AdRoll ABM. The platform is very intuitive, making it straightforward to understand what’s working and where to direct my efforts. Additionally, the personalized support I’ve received from the AdRoll ABM team has been outstanding; their guidance has truly helped me feel confident as I build and scale our campaigns. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I do run into the occasional bug, and pulling larger data exports can take a bit of time. That said, the AdRoll ABM team is quick to jump in and help, and they’re clearly proactive about enhancing the platform experience. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM has made it easier for us to understand who is truly engaging with our campaigns by deanonymizing data. This has provided us with clearer visibility into the most relevant accounts, which in turn simplifies our collaboration with the sales team and ultimately helps us advance deals more quickly. **Official Response from Kayleigh Magistre:** > Hi Phoibe! Thank you so much for sharing your experience with AdRoll ABM! We're so glad that you find our platform intuitive and that our team has been supportive in guiding you through your ABM journey. It's also great to know that AdRoll ABM is helping you gain clearer visibility into engaged accounts and streamline collaboration with your sales team. We appreciate your feedback on the occasional bugs and data export speed, and we're continuously working to enhance our platform for a smoother experience. Thank you again for taking the time to leave us such wonderful feedback! ### 19. Effortless Retargeting with Minor Dashboard Hiccups **Rating:** 4.0/5.0 stars **Reviewed by:** Benjy W. | Chief Growth Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like AdRoll ABM (Formerly RollWorks) because it's easy to use and integrate, requiring no maintenance. Bidding management is really easy on the platform, and it keeps running without needing to assign team resources. We also get value from retargeting clicks. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Dashboard can be complicated or not deep enough to find certain pieces of data **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us re-engage missed opportunities and convert down the funnel, while easing integration and maintenance so we don't need to assign team resources. ### 20. Display ads that hit their mark – for excellent brand awareness; User interface needs work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Advertising capabilities are deep and reach the targets. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The user interface is clean, but unfortunately TOO clean for the level of complexity within the platform. It creates a dull experience that is also confusing at times, because every screen looks the same. In a nutshell, I feel it needs an overhaul and also would benefit from a "wizard setup" approach with step by step walkthroughs of campaign creation and budget use cases. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are working to graduate from this, but right now we are succeeding in putting our brand in front of accounts that may not otherwise be paying attention to us. This allows our reps to feel more confident when prospecting from within the list(s) of contacts at the account. ### 21. Effortless Intent Insights, Great Ad Reach **Rating:** 4.0/5.0 stars **Reviewed by:** Reverie H. | Head of Demand Generation & Marketing Ops, Cybersecurity, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ease of use and the reach and value AdRoll ABM (Formerly RollWorks) provides on the targeted ads. I also appreciate the onboarding and customer support, which are crucial especially at the beginning stages of implementation. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The sales enablement capabilities could be improved/expanded. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I use AdRoll ABM for intent insights on target accounts and display advertising. It gives us visibility into account research on keywords, helps shape target account lists, grows engagement with target accounts, and increases brand awareness. ### 22. Great Account Based DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Russ M. | Digital Advertising Lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It is a great platform for programmatic display targeting of accounts layered with job functions/seniority. The CPM and CPC has been more effective than other platforms similar to it. The distribution between accounts has been good and the targeting overall is precise. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Would have liked to have the ability to layer job titles on top of the accounts but that was not possible. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Precision at scale. We are able to target exactly who we want at the scale of programmatic display. ### 23. Using RollWorks for capturing marketing to sales processes **Rating:** 5.0/5.0 stars **Reviewed by:** Peter S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** In my experience, the most valuable feature of RollWorks is the trending accounts, rather than the targeted accounts or those displaying intent from third parties. The trending accounts make it easier to guide marketing efforts toward sales, helping to connect with the right companies. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** To be honest, I find RollWorks to be somewhat complex, and it takes some time to become familiar with how it works. Additionally, I often struggle to identify the contact information for accounts that are engaged or appear to be interested. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is assisting us in advertising to our target account lists in line with our account-based marketing strategy. Additionally, it provides us with analytics that act as buying signals throughout the B2B marketing and sales process. ### 24. Revolutionized B2B Advertising with Real-Time CRM Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy T. | Senior Specialist, Digital Campaigns, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM has essentially redefined how our team and company tackles B2B advertising. The CRM connection allows us to track key accounts in real time, reviewing their online behavior, landing page visits, keywords searched relevant to our business and how often they interact with our digital advertising. We review changes daily in the system and can easily access insights of target accounts for efficient advertising. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM does take some time to integrate its capabilities based on your company's privacy policy, but once integration is complete, the communication between systems is seamless. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM allowed us to redefine our B2B advertising using first-party data. Previously relying on other platform's third-party audiences severely limited our success in digital advertising, but AdRoll ABM expanded our capabilities. ### 25. Effortless Campaign Setup and Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll UI is pretty simple and easy to understand. The campaign setup is relatively simple and turnkey. It doesn't take me too much time to put things together. And I appreciate the CRM integrations. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The customer and account lists can sometimes be found in separate locations, depending on the type of campaign you're setting up. Combining them isn't very intuitive, and I needed some time to figure it out by consulting with my representatives. The tabs can be a little dense and difficult to find everything. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have been able to strengthen our B2B strategy and reach our customers directly. The matching tool is quite accurate, allowing us to advertise to a substantial and relevant audience. ### 26. Easy to Use and Navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use, easy to execute. Everything is laid out well and easy to navigate. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I found that we didn't see a high ROI from it. While it is easy to use, it can be very expensive to test and run experiments. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We used it for help with our paid ads and performance. We found that generally, we were seeing ROI when we spent a lot of time pushing on it. The support team is helpful too. ### 27. User-Friendly with Great Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like that we're able to set and forget with AdRoll ABM (Formerly RollWorks), and when we want to check how things are doing, the analytics are great. I appreciate how user-friendly it is. We love that it integrates with Attribution App. The initial setup was easy, and it does the job well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I like that we're able to set and forget, and the analytics are great when checking progress. It's user-friendly and does the job well! ### 28. Easy Cross-Platform Campaign Management, but Navigation Can Be Confusing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The built in ability to create ads in the correct format right in the dashboard **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Navigating around the AdRoll platform can be confusing if you're not a regular user **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Centralization of ad management ### 29. HubSpot Integration and ICP Scoring Make Performance Easy to Prove **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The HubSpot integration, job-role targeting, ICP scoring, and the ability to deanonymize account traffic make it much easier for us to measure performance and clearly communicate the value of our efforts to leadership. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some parts of the UX feel clunky and dated. For example, after launching a new campaign, I get kicked back to the main dashboard instead of being redirected to the campaign list. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Deanonymizing our website traffic and automatically scoring accounts. ### 30. Exceptionally Easy and User-Friendly Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle T. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The biggest upside is how easy and user-friendly the site is. I really appreciate having a simpler form to work through while still leveraging the platform. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It takes a while to review the accounts when you are running the intent data portion, and exporting the list also takes longer than I’d like. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rather than me going through Google, LinkedIn, and other platforms - leveraging AdRoll has been much beneficial to having everything in one platform ### 31. Targeted Approach That Delivers Higher ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Chrissy A. | Director of Marketing and Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like the targeted approach and the way you can get hirer ROI **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The ads are hard to upload and get approved. Adding more usability to that **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** More targeted approach. Less spray and pray ### 32. RollWorks helps our ABM strategy reach right audience and align with Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** AdRoll ABM offers several valuable enhancements that I really appreciate. The Bombora intent data provides deeper insights into companies researching topics related to our solutions, helping us identify which accounts are showing strong interest. The platform surfaces our most engaged accounts—those interacting directly with our ads—and also highlights trending accounts that show intent signals beyond advertising. It’s much easier to identify and connect with the right contacts within target accounts, which streamlines our outreach efforts. Additionally, the account targeting campaigns are incredibly effective for retargeting and keeping our messaging in front of the right audience at the right time. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The platform has a bit of a learning curve, and it can take time to fully understand all of its features. It also requires some patience, as campaign results aren’t always immediate. Compared to other advertising platforms, AdRoll ABM can feel somewhat complex, and the targeting options, especially around job functions and seniority levels—are still fairly limited. Strengthening these areas would make the platform even more powerful and user-friendly. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks enables us to target ads toward the right account domains—those that match our ICP and matter most to our business. The platform also surfaces engaged accounts, offering strong insights and signals that empower our sales team. ### 33. Effortless ICP Targeting and Tracking in One Powerful Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rob Y. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** One of the platform's biggest strengths is its ability to efficiently and cost-effectively identify in-market ICPs, target them with advertising, and monitor all activities within a single interface. However, what truly stands out is their CSM team, which is exceptional. They work closely with you to ensure that both the system and campaigns are configured to achieve the best possible results. The level of service really feels white glove! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Report could be a bit more centralized and intuitive. But once you get the hang of it, it's not bad. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The platform helps me identify ICP accounts with intent layered in, allowing me to conduct highly targeted outreach to them via their display network. ### 34. This is a must have tool if you want to elevate your ABM strategy! **Rating:** 5.0/5.0 stars **Reviewed by:** Jay K. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Using AI to optimize campaign performance as well as getting the insight quickly is great. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not sure, I cannot think of any right now. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are now able to allocate our marketing budget more efficiently and with greater precision. Launching our own ad campaigns has become possible without needing assistance from our agency. Additionally, we can gather valuable insights about our target accounts, which helps us plan our marketing strategies more effectively. ### 35. RollWorks Rollups Made Salesforce Reporting Effortless—and Saved Me Hours **Rating:** 5.0/5.0 stars **Reviewed by:** Xenia K. | Business Logistics Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We were able to create many customisable reports in Salesforce that showed us Account Intent, AdRoll Spike Levels, Spike Reasons, Engagement, High Intent Keywords etc. This has helped multiple departments including Sales Operations, Marketing, Sales and we have saved hours of manual of works once we implemented it. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Honestly, there wasn’t anything I disliked about it—it ended up being one of my favorite implementations. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It helped us identify our ideal customer profiles and high-fit accounts, and showed which accounts were actively showing intent, which allowed for more timely engagement. It also integrated easily with our CRM, Salesforce, and provided a variety of reports with useful account-level metrics. ### 36. Effective ABM Targeting, But Requires Strategic Investment **Rating:** 4.0/5.0 stars **Reviewed by:** Jamial B. | Analyst , Public Policy, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I appreciate the way you can target specific accounts rather than just a broad, general audience. This approach makes it easier to track and concentrate spending on high-value prospects, instead of wasting resources on random visitors. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The interface and setup process have a steep learning curve, which can feel overwhelming and take up a lot of time. Additionally, the pricing is not always clearly presented from the start. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This tool is helping address the issue of wasted marketing spend and the disconnect that often exists between sales and marketing. By enabling teams to concentrate their advertising efforts on high-intent, high-value target accounts, it allows them to better support revenue teams with meaningful account-level insights rather than just focusing on vanity metrics. **Official Response from Kayleigh Magistre:** > Hi Jamial! Thank you for sharing such thoughtful feedback on AdRoll ABM. We're glad to hear that you appreciate the targeted approach for high-value prospects, and your insights on the benefits of AdRoll ABM in aligning sales and marketing efforts are valuable. We understand your concerns about the learning curve and pricing transparency--we continuously work on improving user experience and providing clearer pricing information. Please reach out to our support team for any assistance or clarification. Thank you again! ### 37. Why we love AdRoll Account-Based Marketing + Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsay J. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** One of the standout features of the AdRoll Account-Based Marketing + Advertising suite is the ability to run advertising campaigns at both the account and contact level, which gives us a lot of flexibility in targeting. I also appreciate having access to intent data insights, drawing from both AdRoll keyword intent and Bombora topics. In fact, the platform allows us to segment campaigns based on almost any criteria, making it extremely adaptable to our needs. The user interface and user experience are clean and intuitive, making management tasks like editing audiences, managing creative assets, and reviewing ongoing campaigns straightforward. I also find the automated journey stages helpful, and the integration with Salesforce streamlines our workflow. Lastly, onboarding was smooth and our continue support (from our Customer Success Manager, Christina) has been absolutely exceptional throughout our experience. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Navigating the logic behind audience filters can require some adjustment, as the and/or logic options are not as sophisticated as I would prefer (that said, this only applies when using campaign filtering in AdRoll and there are plenty of workarounds). Additionally, the integration with Salesforce could use some improvements, particularly in making a few contact campaign metrics more accessible and making all campaign data visible for periods longer than the current 90-day rolling window. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM has allowed us streamline our advertising efforts, efficiently deploying display advertising that accurately targets, reaches, and re-engages our key audiences for boosted brand awareness and lead generation. We are certainly seeing greater impact and better ROI versus single channel-specific ad campaigns. Additionally, AdRoll’s integration tools have strengthened our alignment with the sales team, enabling closer collaboration on campaigns. ### 38. Effective ABM Tool, Especially for US Markets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** What I like best about AdRoll ABM is its ability to unify data, targeting, and measurement within a single platform. It enables precise account segmentation, efficient multi-channel activation, and transparent performance reporting. The platform’s ease of use and strong integration capabilities make it a valuable tool for driving alignment between marketing and sales and optimizing overall campaign efficiency. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Audience sizes in EMEA tend to be very limited, which makes effective targeting and campaign scaling challenging. While the platform performs well in the U.S., the lack of robust data coverage and reach across European markets reduces its overall impact for global or regionally diverse campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps consolidate account targeting and engagement efforts into one unified platform. It provides visibility into high-value accounts, intent data, and engagement signals, allowing for more precise targeting and better alignment between marketing and sales. This centralization has improved campaign efficiency, reduced manual work, and made it easier to measure impact across channels and funnel stages. ### 39. Clean, Intuitive Interface That Speeds Multi-Channel Campaign Launches **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Reviewers consistently praise the interface as clean and intuitive. It makes it easy to go from uploading account lists to launching live, multi-channel campaigns in hours instead of weeks. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The dashboard doesn’t support customization for multi-variable reports, which is a limitation for my reporting needs. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll uses proprietary intent data to alert you when a target company is researching your category elsewhere on the web. This lets you reach them with ads before they end up visiting a competitor. ### 40. Intuitive to Build With, Outstanding Onboarding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform is intuitive to build with, but the best part is the amount of support throughout the process, especially building during onboarding. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are parts of the UI that are somewhat inconvenient. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Distributing ads to our account network in an efficient way that helps us optimize for our audience. Creating a handoff between marketing and sales where one did not exist before. Organizing our data. ### 41. Decent ABM tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Knowing where accounts are in their "journey stage" is helpful. Being able to target certain accounts for niche markets is useful. Bombora intent topic targeting is a nice option when the client doesn't provide a targeting list. It does offer several integrations (unfortunately our clients don't use these platforms currently). We currently have a great client relationship manager. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The platform has a lot of holes in terms of functionality, like LinkedIn campaigns don't have the same capabilities as running in platform (they've had a 'roadmap' for updating these items for awhile but progress is slow). **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The platform can solve the problem of wasted impressions by targeting just the accounts / job titles that make the most sense. We can reach specific companies and positions within them, which is harder to achieve otherwise. We can see how accounts are progressing in their brand awareness over time. ### 42. AdRoll ABM increase conversion rates and ROI. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We have integrated AdRoll ABM into our Hubspot CRM. We have seen a significant increase in our conversions with our ability to target prospects. AdRoll was very easy too implement and tracking results has been great. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We have everything we need today. We are pleased with the solution. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have seen an increase in conversation since we started using AdRoll ABM. The increase has been around 10%. ### 43. Amazing Salesforce Dashboarding Support That Drove Immediate ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Besides the product, the assistance with dashboarding in Salesforce was amazing. Really helped us see immediate ROI. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There was a learning curve, but our implementation manager was great. Really made sure that Salesforce was set up excellently. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** “AdRoll ABM helps us identify and prioritize high-intent accounts, align sales and marketing around the same target lists, and deliver more personalized, account-based messaging across channels. This reduces wasted ad spend and ensures we’re focusing efforts on accounts most likely to convert. As a result, we see stronger engagement, better-qualified pipeline, and clearer visibility into ABM’s impact on revenue.” **Official Response from Kayleigh Magistre:** > Hi there! Thank you very much for your review, and thank you for sharing your positive experience with our Salesforce dashboarding support! We're thrilled to hear that it drove immediate ROI for you. We understand that there was a learning curve during implementation, but we're glad to hear that your manager provided excellent assistance in setting up Salesforce. It's great to hear how AdRoll ABM is helping you identify high-intent accounts, align sales and marketing efforts, and deliver personalized messaging. We appreciate your feedback and are committed to continuously improving our services. If you have any further questions or need assistance, please don't hesitate to reach out to your account management team. We're always here to help! ### 44. Effective for Cross-Channel ABM Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Being able to organize campaigns using both account and contact-based targeting has been helpful to creating a true ABM program that complements our other marketing channels. It has been a great tool for increasing brand awareness and measuring engagement with key accounts. Once we got setup, navigating the platform and building campaigns feels easier than some other martech/ad platforms. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There can be a lot of data to sift through, and working with limited data can be a pain when trying to target niche lists, retargeting, etc. Some of the filtering also feels cumbersome, with limited and/or rules when creating groups to target. However, account support is always helpful to walk through or think of new ways to achieve what we're looking for. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll ABM helps us solve the problem of reaching contacts at our target accounts throughout an involved sales cycle. Maintaining brand awareness, and involving multiple contacts at an account, is a core goal as individuals may turn over, sales opportunities take time to progress, and users receive fatigue from traditional marketing channels. The display ads and different targeting methods have helped us build a centralized 'campaign playbook' that helps us measure engagement and results over time. **Official Response from Kayleigh Magistre:** > Hi there! Thank you very much for sharing your experience with AdRoll ABM. We are thrilled to hear that our platform has been effective in organizing cross-channel ABM campaigns and increasing brand awareness for your business. We appreciate your feedback on the data management and filtering aspects, and we will take this into consideration for future improvements. Our team is always here to provide support and assist you in achieving your marketing goals. If you have any specific suggestions or need further assistance with targeting niche lists or campaign optimization, please feel free to reach out to your account management team. We look forward to continuing to support your ABM initiatives and helping you drive success with your campaigns. Thank you again for taking the time to share your valuable feedback! ### 45. Precise Targeting and Competitive CPCs Make a Difference **Rating:** 4.5/5.0 stars **Reviewed by:** Russ M. | Digital Advertising Lead, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The precision we can get with targeting both specific accounts and job functions/seniorities is key. The CPCs are also much more attractive than other platforms we have tried. The platform also does a good job of distributing delivery across your account list. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish you could target specific job titles but job functions/seniority is the norm in the industry. No other limitations I've run into at this point. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This platform has allowed me to deliver only to the job functions/seniorities I care about at our target accounts. Other platforms were only more aggressive with bids which meant wasted delivery. I don't feel like I have any wasted delivery here. ### 46. Helps Us Better Target Key Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** This has helped our organization better target our key accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes it can be difficult to fully understand how to take in all of the information that’s provided and then act on it. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks has made it much easier for us to focus on the right accounts, reach entire buying committees across channels, and convert anonymous visitors into engaged prospects without a lot of manual effort. Since rolling it out, we’ve seen stronger engagement from our ICP, quicker deal cycles, and clearer insight into what actually drives pipeline and revenue. Overall, it’s been a meaningful boost in efficiency for a lean team. ### 47. Great for Mid-Funnel Re-Engagement, but Limited Control for Account-Based Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Yukti A. | Senior Executive-Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** This is good for mid-funnel marketing, where we want to re-engage with the people who have visited us previously. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** This has limited control over real account-based marketing, like we cannot select the industry or company size we are targeting. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** This platform has better rates and also offers a clear and easy dashboard, which anyone can easily use to set up and decrease dependency on ops team. ### 48. Predictive AI and multichannel ABM in a single platform, with direct attribution to the pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Vincenzo M. | Freelance Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like AdRoll ABM because it automatically identifies the highest value accounts before the competition using predictive AI, and runs multichannel campaigns (display, LinkedIn, social) from a single platform with direct attribution to the pipeline in the CRM. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I find no significant negative aspects. The platform meets expectations: effective integration with CRM, robust automation of multichannel campaigns, and clear attribution metrics. For B2B teams that need scalable ABM, it offers the necessary functionalities without friction. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Unify both teams with real-time engagement data shared in the CRM. Sales receive automatic alerts when a target account shows activity, allowing for immediate follow-up prioritization. ### 49. Exceptional Data Insights and Proven Success with Rollworks **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole S. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I've used Rollworks at a previous company and was so impressed with the level of data it offered and the success it provided us that I had to bring it on in my new company. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** My only negatives would be that there are some limitations when building audience lists where you can only use a property once and can't bring it in twice. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** AdRoll allows us to test messaging with our target accounts and provides insights into what really matters for them. So often people think cost savings and ROI are most important to the customer but through AdRoll we've learned that isn't true. ### 50. Accurate Account Matching and Premium Publisher Inventory **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The accuracy of account matching and premium inventory of publishers makes it one of the most premium display platforms out there. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The inventory can be a bit more cost effective for a display platform as it is hard to justify the ROI. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Provide Aircover to our target accounts across premium publishers on the internet. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+06%3A53%3A39+-0500&secure%5Bsession_id%5D=a325081a-40f9-4117-8234-81113b04cebf&secure%5Btoken%5D=dbb1c11a46f5609dcd8665af28b3dd67bd9a769693f693a8f9b7f6d9d3295529&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,460 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)