--- title: AdRoll ABM (Formerly RollWorks) Reviews meta\_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 655 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 655 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews & Product Details Visit Website AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. * * * Product Website AdRoll ABM (Formerly RollWorks) Seller [NextRoll](https://www.g2.com/sellers/nextroll) Discussions [AdRoll ABM (Formerly RollWorks) Community](https://www.g2.com/products/adroll-abm-formerly-rollworks/discuss) Languages Supported English Solution Type All-in-One Overview by Eric Chavez Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/adroll-abm-formerly-rollworks/pricing) ## AdRoll ABM (Formerly RollWorks) Integrations (18) What do users say about integrations? 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KC Kevin C. Director Small-Business (50 or fewer emp.) 2/2/2026 "AdRoll ABM increase conversion rates and ROI." 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? We have integrated AdRoll ABM into our Hubspot CRM. We have seen a significant increase in our conversions with our ability to target prospects. AdRoll was very easy too implement and tracking results has been great. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? We have everything we need today. We are pleased with the solution. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? We have seen an increase in conversation since we started using AdRoll ABM. The increase has been around 10%. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 2/18/2026 "Amazing Salesforce Dashboarding Support That Drove Immediate ROI" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? Besides the product, the assistance with dashboarding in Salesforce was amazing. Really helped us see immediate ROI. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? There was a learning curve, but our implementation manager was great. Really made sure that Salesforce was set up excellently. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? “AdRoll ABM helps us identify and prioritize high-intent accounts, align sales and marketing around the same target lists, and deliver more personalized, account-based messaging across channels. This reduces wasted ad spend and ensures we’re focusing efforts on accounts most likely to convert. As a result, we see stronger engagement, better-qualified pipeline, and clearer visibility into ABM’s impact on revenue.” Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll ABM (Formerly... [Editedit](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12378055/official_response/edit) Hi there! Thank you very much for your review, and thank you for sharing your positive experience with our Salesforce dashboarding support! We're thrilled to hear that it drove immediate ROI for you. We understand that there was a learning curve during implementation, but we're glad to hear that your manager provided excellent assistance in setting up Salesforce. It's great to hear how AdRoll ABM is helping you identify high-intent accounts, align sales and marketing efforts, and deliver personalized messaging. We appreciate your feedback and are committed to continuously improving our services. If you have any further questions or need assistance, please don't hesitate to reach out to your account management team. We're always here to help! Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") IH Verified User in Higher Education Mid-Market (51-1000 emp.) 10/30/2025 "Effective for Cross-Channel ABM Campaigns" 4/5 What do you like best about AdRoll ABM (Formerly RollWorks)? Being able to organize campaigns using both account and contact-based targeting has been helpful to creating a true ABM program that complements our other marketing channels. It has been a great tool for increasing brand awareness and measuring engagement with key accounts. Once we got setup, navigating the platform and building campaigns feels easier than some other martech/ad platforms. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? There can be a lot of data to sift through, and working with limited data can be a pain when trying to target niche lists, retargeting, etc. Some of the filtering also feels cumbersome, with limited and/or rules when creating groups to target. However, account support is always helpful to walk through or think of new ways to achieve what we're looking for. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll ABM helps us solve the problem of reaching contacts at our target accounts throughout an involved sales cycle. Maintaining brand awareness, and involving multiple contacts at an account, is a core goal as individuals may turn over, sales opportunities take time to progress, and users receive fatigue from traditional marketing channels. The display ads and different targeting methods have helped us build a centralized 'campaign playbook' that helps us measure engagement and results over time. Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll ABM (Formerly... [Editedit](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11886743/official_response/edit) Hi there! Thank you very much for sharing your experience with AdRoll ABM. We are thrilled to hear that our platform has been effective in organizing cross-channel ABM campaigns and increasing brand awareness for your business. We appreciate your feedback on the data management and filtering aspects, and we will take this into consideration for future improvements. Our team is always here to provide support and assist you in achieving your marketing goals. If you have any specific suggestions or need further assistance with targeting niche lists or campaign optimization, please feel free to reach out to your account management team. We look forward to continuing to support your ABM initiatives and helping you drive success with your campaigns. Thank you again for taking the time to share your valuable feedback! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Russ M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Russ M.") RM Russ M. Digital Advertising Lead Enterprise (\> 1000 emp.) 11/5/2025 "Precise Targeting and Competitive CPCs Make a Difference" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? The precision we can get with targeting both specific accounts and job functions/seniorities is key. The CPCs are also much more attractive than other platforms we have tried. The platform also does a good job of distributing delivery across your account list. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I wish you could target specific job titles but job functions/seniority is the norm in the industry. No other limitations I've run into at this point. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? This platform has allowed me to deliver only to the job functions/seniorities I care about at our target accounts. Other platforms were only more aggressive with bids which meant wasted delivery. I don't feel like I have any wasted delivery here. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") AP Verified User in Pharmaceuticals Enterprise (\> 1000 emp.) 2/3/2026 "Helps Us Better Target Key Accounts" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? This has helped our organization better target our key accounts. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Sometimes it can be difficult to fully understand how to take in all of the information that’s provided and then act on it. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? RollWorks has made it much easier for us to focus on the right accounts, reach entire buying committees across channels, and convert anonymous visitors into engaged prospects without a lot of manual effort. Since rolling it out, we’ve seen stronger engagement from our ICP, quicker deal cycles, and clearer insight into what actually drives pipeline and revenue. Overall, it’s been a meaningful boost in efficiency for a lean team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Yukti A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukti A.") YA Yukti A. Senior Executive-Media Marketing and Advertising Mid-Market (51-1000 emp.) 1/28/2026 "Great for Mid-Funnel Re-Engagement, but Limited Control for Account-Based Marketing" 3.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? This is good for mid-funnel marketing, where we want to re-engage with the people who have visited us previously. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? This has limited control over real account-based marketing, like we cannot select the industry or company size we are targeting. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? This platform has better rates and also offers a clear and easy dashboard, which anyone can easily use to set up and decrease dependency on ops team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Vincenzo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincenzo M.") VM Vincenzo M. Freelance Digital Marketing Specialist Small-Business (50 or fewer emp.) 1/25/2026 "Predictive AI and multichannel ABM in a single platform, with direct attribution to the pipeline" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I like AdRoll ABM because it automatically identifies the highest value accounts before the competition using predictive AI, and runs multichannel campaigns (display, LinkedIn, social) from a single platform with direct attribution to the pipeline in the CRM. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I find no significant negative aspects. The platform meets expectations: effective integration with CRM, robust automation of multichannel campaigns, and clear attribution metrics. For B2B teams that need scalable ABM, it offers the necessary functionalities without friction. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? Unify both teams with real-time engagement data shared in the CRM. Sales receive automatic alerts when a target account shows activity, allowing for immediate follow-up prioritization. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Nicole S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nicole S.") NS Nicole S. VP of Marketing Mid-Market (51-1000 emp.) 11/5/2025 "Exceptional Data Insights and Proven Success with Rollworks" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I've used Rollworks at a previous company and was so impressed with the level of data it offered and the success it provided us that I had to bring it on in my new company. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? My only negatives would be that there are some limitations when building audience lists where you can only use a property once and can't bring it in twice. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll allows us to test messaging with our target accounts and provides insights into what really matters for them. So often people think cost savings and ROI are most important to the customer but through AdRoll we've learned that isn't true. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 5/1/2026 "Accurate Account Matching and Premium Publisher Inventory" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? The accuracy of account matching and premium inventory of publishers makes it one of the most premium display platforms out there. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? The inventory can be a bit more cost effective for a display platform as it is hard to justify the ROI. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? Provide Aircover to our target accounts across premium publishers on the internet. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/4/2026 "Easy Campaign Launches with Flexible Targeting" 4/5 What do you like best about AdRoll ABM (Formerly RollWorks)? What I value most is how easy it is to launch campaigns using a mix of targeting methods—our own target lists, intent signals, and retargeting. This combination helps us consistently reach the right audience, increase brand awareness, and influence people throughout their buying journey. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? It can be difficult to reach European audiences, or even to track that reach, because of GDPR regulations. However, being able to target these audiences through retargeting or contextual ads provides another method. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? Before using AdRoll, we struggled to find a cost-effective ABM channel that could reliably reach our niche audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about AdRoll ABM (Formerly RollWorks)? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about AdRoll ABM (Formerly RollWorks) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/discussions/new) GU Guest User What is RollWorks Account-Based Platform used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ![Kate C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate C.") KC Kate Cochand • Last activity almost 4 years ago When is full HubSpot Integration coming? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) [ View all Discussions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adroll-abm-formerly-rollworks/pricing) ## How much does AdRoll ABM (Formerly... cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. 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