# AdRoll ABM (Formerly RollWorks) vs Metadata.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Metadata.io excels in providing a data-driven approach to B2B marketing, with users praising its ability to tie clicks directly to leads and opportunities. This feature helps ensure effective budget utilization and drives a healthy ROI, making it a strong choice for those focused on measurable outcomes.
- **Users say** that AdRoll ABM (Formerly RollWorks) offers a seamless experience for setting up and running campaigns, highlighting its simplicity and the reduction of manual overheads. This ease of use is particularly beneficial for teams looking to quickly implement account-based marketing strategies without extensive training.
- **Reviewers mention** that Metadata.io stands out for its high-quality support, with a notable score in this area. Users appreciate the responsive assistance, which enhances their overall experience and helps them navigate the platform effectively, especially during the initial setup phase.
- **According to verified reviews** , AdRoll ABM (Formerly RollWorks) shines in its integration capabilities, particularly with Salesforce. This strong integration allows users to engage target accounts through ads across multiple channels, streamlining their marketing efforts and improving targeting precision.
- **G2 reviewers highlight** that while Metadata.io has a higher satisfaction score, AdRoll ABM (Formerly RollWorks) benefits from a larger user base and more recent reviews, indicating a broader market presence. This can be advantageous for users seeking a well-established solution with a wealth of community feedback.
- **Users report** that both platforms have their strengths, but Metadata.io's focus on continuous learning and experimentation in B2B marketing sets it apart. Reviewers appreciate how it actively reallocates budgets based on real performance, which can lead to more effective campaign strategies over time.



---
## Frequently Asked Questions

### What is the difference between Metadata.io vs AdRoll ABM (Formerly...?

Metadata.io stands out for its higher G2 rating, superior support, and advanced automation, while AdRoll ABM (Formerly...) is recognized for its ease of use and audience targeting.

| [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) |
| --- | --- |
| 4.6/5 (300 reviews) | 4.3/5 (656 reviews) |
| Mid-Market | Mid-Market |
| 8.5 | 8.3 |
| 9.5 | 8.9 |
| Automation (12 all-time mentions) | Ease of Use (168 all-time mentions) |



### How do the pricing models of Metadata.io and AdRoll ABM (Formerly... compare?

Metadata.io is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to AdRoll ABM (Formerly...).

- **Metadata.io:** In recent reviews, many cite the platform as "not very expensive" and highlight strong ROI and value for the features provided.
- **AdRoll ABM (Formerly...):** Reviewers note that while the platform is effective, the inventory can be costly for a display platform and pricing may be a consideration for smaller teams.



### What are the best alternatives to Metadata.io and AdRoll ABM (Formerly...?

The top 3 alternatives to Metadata.io and AdRoll ABM (Formerly...) are Demandbase One, 6sense Revenue Marketing, and Demandbase One.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5 (300 reviews) | Mid-Market | Not very expensive, strong ROI | Automation |
| [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5 (656 reviews) | Mid-Market | Inventory can be costly for display | Ease of Use |
| [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1988 reviews) | Mid-Market | — | Account-based targeting |
| [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.2/5 (1482 reviews) | Mid-Market | — | Intent data and predictive analytics |



### Which Account-Based Advertising features should I prioritize when comparing Metadata.io and AdRoll ABM (Formerly...?

Buyers should prioritize automation, audience targeting, reporting, integrations, and campaign management when comparing Metadata.io and AdRoll ABM (Formerly...).

- **Automation:** Metadata.io (12 all-time mentions), AdRoll ABM (Formerly...) (—)
- **Audience Targeting:** Metadata.io (8 all-time mentions), AdRoll ABM (Formerly...) (105 all-time mentions)
- **Reporting:** Metadata.io (5 all-time mentions), AdRoll ABM (Formerly...) (—)
- **Integrations:** Metadata.io (Google Ads, 9 all-time mentions), AdRoll ABM (Formerly...) (CRM integrations cited in recent reviews)
- **Campaign Management:** Metadata.io (8 all-time mentions), AdRoll ABM (Formerly...) (50 all-time mentions)



### What are the pros and cons of Metadata.io vs AdRoll ABM (Formerly...?

Metadata.io's headline strength is automation and efficiency, while AdRoll ABM (Formerly...) excels in ease of use and audience targeting.

- **Metadata.io strengths:** Automation (12 all-time mentions), efficiency (12), time-saving (10), audience targeting (8), campaign management (8), effective (7), insights value (6), lead generation (6), advertising management (5), customer support (5), helpful (5), reporting (5), sales efficiency (5), strategic growth (5), easy integrations (4), efficiency optimization (4), engagement (4), implementation ease (4).
- **Metadata.io trade-offs:** Some reviewers note a learning curve and desire for more features and flexibility in campaign editing.
- **AdRoll ABM (Formerly...) strengths:** Ease of use (168 all-time mentions), audience targeting (105), targeting (102), customer support (91), helpful (90), targeting efficiency (80), customer engagement (79), insights (71), features (65), easy setup (62), intuitive (57), user interface (52), ad management (50), results performance (49), setup ease (46), performance results (45), insights value (42).
- **AdRoll ABM (Formerly...) trade-offs:** Reviewers mention a learning curve (66 all-time mentions), missing features (60), and campaign issues (42).



### Is Metadata.io or AdRoll ABM (Formerly... better for small businesses?

AdRoll ABM (Formerly...) is the better fit for small businesses, with reviewers highlighting its user-friendly setup and intuitive interface for smaller teams.

- **Metadata.io:** Largest segment is Mid-Market; reviewers note a comprehensive platform that may feel overwhelming for smaller teams, with a learning curve for new users.
- **AdRoll ABM (Formerly...):** Largest segment is Mid-Market; recent reviews from small business users praise its quick setup, clean HubSpot integration, and suitability for teams without dedicated ops support.



### Which Account-Based Advertising platform has better integrations?

Metadata.io is favored for integrations, with reviewers specifically citing Google Ads and CRM integrations.

- **Metadata.io:** Google Ads integration (9 all-time mentions), Salesforce and HubSpot integrations cited in recent reviews.
- **AdRoll ABM (Formerly...):** CRM integrations, HubSpot, and Salesforce integrations are frequently mentioned in recent reviews.



### How do Metadata.io and AdRoll ABM (Formerly... compare on customer support?

Metadata.io leads on Quality of Support by a material margin, with a 9.5 score versus AdRoll ABM (Formerly...) at 8.9.

- **Metadata.io:** Reviewers consistently praise the support team for responsiveness, strategic guidance, and proactive troubleshooting, with 5 all-time mentions for customer support.
- **AdRoll ABM (Formerly...):** Reviewers highlight helpful and communicative account managers, but also note occasional delays and a desire for deeper support in advanced use cases.



### Which is easier to implement, Metadata.io or AdRoll ABM (Formerly...?

Metadata.io and AdRoll ABM (Formerly...) score within 0.2 points on Ease of Setup, indicating near parity in implementation experience.

- **Metadata.io:** Reviewers describe the onboarding as quick and intuitive for experienced users, but mention a learning curve and setup complexity for some teams.
- **AdRoll ABM (Formerly...):** Reviewers highlight straightforward setup, especially for small teams, but note that advanced features and integrations can require additional time and support.



### Which product has better Reporting?

Metadata.io is favored for Reporting, with reviewers highlighting its comprehensive and accessible reporting features.

- **Metadata.io:** Reporting is cited as a key strength in 5 all-time mentions, with reviewers praising its ability to track spend, optimize campaigns, and provide granular insights.
- **AdRoll ABM (Formerly...):** Reviewers note that reporting is good for campaign tracking and funnel progression, but several mention a desire for more flexibility and customization in reporting features.



| | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 655 | 300 | 
| **Largest Market Segment** | Mid-Market (57.7% of reviews) | Mid-Market (67.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (167 reviews)
- Audience Targeting (104 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### Metadata.io

Pros:
- Automation (12 reviews)
- Efficiency (12 reviews)

Cons:
- Campaign Management (3 reviews)
- Complexity (3 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
  | **Meets Requirements** | 8.4 (536 reviews) | 8.9 (213 reviews) | 
  | **Ease of Use** | 8.4 (541 reviews) | 8.6 (215 reviews) | 
  | **Ease of Setup** | 8.3 (365 reviews) | 8.5 (111 reviews) | 
  | **Ease of Admin** | 8.5 (266 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 8.9 (515 reviews) | 9.5 (214 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (271 reviews) | 9.4 (110 reviews) | 
  | **Product Direction (% positive)** | 8.6 (495 reviews) | 9.7 (196 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Metadata.io

#### Entry-Level Pricing

Plan: Metadata Campaigns

Price: Contact Us

Description: From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.

At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.

The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.

Lead enrichment is included in some packages.

Key Features:
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents

[Learn more about Metadata.io](https://www.g2.com/products/metadata-io/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **Metadata.io** | N/A | N/A |

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Calendar Sync** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Calendar/Reminder System** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 
| **Deal Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Territory Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 220 |
| **Metadata.io** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Display Functionality** | 8.7 (190 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.6 (141 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (153 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (189 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 150 |
| **Metadata.io** | 8.5/10 | 27 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Market Insights ** | 8.2 (87 reviews) ✓ Verified | 8.8 (18 reviews) | 
| **Account-level Insights ** | 8.6 (98 reviews) | 8.7 (21 reviews) | 
| **Lead Analysis ** | 7.9 (79 reviews) | 8.6 (22 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.2 (111 reviews) | 9.1 (22 reviews) | 
| **Predictive Scoring ** | 7.6 (82 reviews) | 8.2 (14 reviews) | 
| **Account Identification ** | 8.3 (111 reviews) | 8.9 (19 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (96 reviews) | 9.4 (20 reviews) | 
| **Revenue Planning ** | 7.5 (76 reviews) | 9.2 (16 reviews) | 
| **Media Attribution ** | 7.6 (87 reviews) | 8.9 (19 reviews) | 
| **Opportunity Timeline ** | 7.8 (76 reviews) ✓ Verified | 9.3 (18 reviews) | 
| **Customization ** | 7.8 (91 reviews) | 9.0 (20 reviews) | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | 7.9 (13 reviews) | 
| **Prioritized Accounts ** | 8.4 (94 reviews) | 8.9 (19 reviews) | 
| **Trending Accounts ** | 8.4 (85 reviews) | 8.8 (16 reviews) | 
| **Email Campaigns ** | 7.4 (64 reviews) | 6.0 (7 reviews) | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **Metadata.io** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **Metadata.io** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **Metadata.io** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Intent Data** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Third-Party Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **B2B Lead Generation** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Sales Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Built-In Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 45 |
| **Metadata.io** | 9.0/10 | 35 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | 9.4 (30 reviews) | 
| **Account Identification and Segmentation** | 8.2 (38 reviews) | 8.9 (31 reviews) | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Feature Not Available | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Measurement** | 8.5 (41 reviews) | 8.9 (31 reviews) | 
| **Revenue Analytics** | 8.2 (33 reviews) | 9.0 (28 reviews) | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | 8.9 (33 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Campaign Personalization** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Content Delivery** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 |
| **Metadata.io** | 8.8/10 | 99 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | 8.8 (72 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Measurement** | 8.3 (216 reviews) | 8.8 (95 reviews) | 
| **Attribution** | 7.6 (198 reviews) | 8.6 (86 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | 9.1 (86 reviews) | 
| **Integrations** | 8.1 (207 reviews) | 8.8 (90 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Content Delivery** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 208 |
| **Metadata.io** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.6 (141 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (153 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (189 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 208 |
| **Metadata.io** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.6 (141 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (153 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (189 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **Metadata.io** | 8.7/10 | 36 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | 8.7 (33 reviews) ✓ Verified | 
| **Lead Enrichment** | 7.2 (10 reviews) | 8.9 (33 reviews) ✓ Verified | 
| **Lead Quality** | 7.0 (11 reviews) | 8.5 (34 reviews) ✓ Verified | 
| **Lead Analysis** | 7.1 (11 reviews) | 8.7 (32 reviews) ✓ Verified | 
| **Browser Extension** | 7.0 (10 reviews) | Feature Not Available | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 209 |
| **Metadata.io** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.6 (141 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (153 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (189 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **For Advertising Agencies** | Not enough data | Not enough data | 
| **Bidding Strategies** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **Metadata.io** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Site Search Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Pageview Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Time on Site Tracking** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **User Interaction Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Multiple Site Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **Metadata.io** | 8.7/10 | 67 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Feature Not Available | 
| **Account-level Insights ** | 8.4 (77 reviews) | 8.8 (54 reviews) | 
| **Lead Analysis ** | 7.6 (60 reviews) | 8.9 (57 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | 8.9 (59 reviews) | 
| **Predictive Scoring ** | 7.8 (49 reviews) | 8.4 (44 reviews) | 
| **Account Identification ** | 8.4 (57 reviews) | 8.7 (54 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.8 (53 reviews) | 
| **Revenue Planning ** | 7.3 (40 reviews) | Feature Not Available | 
| **Media Attribution ** | 7.8 (42 reviews) | 9.0 (53 reviews) | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | 8.6 (48 reviews) | 
| **Customization ** | 8.1 (47 reviews) | 8.6 (53 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 147 |
| **Metadata.io** | 8.8/10 | 60 |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Market Insights ** | 8.0 (111 reviews) | 8.5 (38 reviews) | 
| **Account-level Insights ** | 8.4 (131 reviews) | 8.9 (46 reviews) | 
| **Lead Analysis ** | 7.4 (109 reviews) | 9.0 (45 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | 8.8 (52 reviews) | 
| **Predictive Scoring ** | 7.8 (102 reviews) | 8.4 (37 reviews) | 
| **Account Identification ** | 8.4 (124 reviews) | 8.7 (41 reviews) | 
| **Lead Scoring** | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | 9.1 (44 reviews) | 
| **Revenue Planning ** | 7.4 (94 reviews) | 8.9 (32 reviews) | 
| **Media Attribution ** | 7.6 (110 reviews) | 9.2 (46 reviews) | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | 8.9 (39 reviews) | 
| **Customization ** | 7.5 (112 reviews) | 8.6 (44 reviews) | 
| **Journey Analytics** | 8.3 (121 reviews) | 9.0 (33 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Content Delivery** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 |
| **Metadata.io** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

**Unique to AdRoll ABM (Formerly RollWorks) (12):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)



---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Small-Business** | 27.5% | 18.8% | 
| **Mid-Market** | 57.7% | 67.1% | 
| **Enterprise** | 14.9% | 14.0% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.4%
- **Information Technology and Services:** 15.4%
- **Marketing and Advertising:** 11.6%
- **Financial Services:** 5.1%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.4%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.8%
- **Internet:** 1.8%
- **Other:** 28.0%

#### Metadata.io

- **Computer Software:** 45.0%
- **Information Technology and Services:** 14.8%
- **Marketing and Advertising:** 13.7%
- **Financial Services:** 3.4%
- **Computer & Network Security:** 3.1%
- **Telecommunications:** 2.7%
- **Logistics and Supply Chain:** 1.7%
- **E-Learning:** 1.7%
- **Staffing and Recruiting:** 1.4%
- **Management Consulting:** 1.0%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1497 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9136 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (901 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14979 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3155 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9825 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to Metadata.io

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1497 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9136 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14979 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3155 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9825 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (413 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### Metadata.io

- Title: [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) — 2 comments, 2 upvotes
  > **Top comment:** "Comment deleted by user."
- Title: [How does Metadata adjust paid campaigns based on B2B buyer journey stage?](https://www.g2.com/discussions/how-does-metadata-adjust-paid-campaigns-based-on-b2b-buyer-journey-stage) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata reads CRM stage data and dynamically adjusts which campaigns and creative reach which accounts based on where they are in the buyer journey,..."
- Title: [How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta?](https://www.g2.com/discussions/how-does-metadata-coordinate-paid-campaigns-across-linkedin-google-and-meta) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata coordinates paid campaigns across LinkedIn, Google, Meta, and programmatic by managing audience targeting, budget allocation, creative testing,..."
- Title: [How does Metadata enable multi-channel paid media execution for B2B teams?](https://www.g2.com/discussions/how-does-metadata-enable-multi-channel-paid-media-execution-for-b2b-teams) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata enables practical multi-channel paid media execution by managing LinkedIn, Google, Meta, and programmatic from a single platform, eliminating the..."
- Title: [How does Metadata help marketing teams prove ROI to finance and the CFO?](https://www.g2.com/discussions/how-does-metadata-help-marketing-teams-prove-roi-to-finance-and-the-cfo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata is built to translate marketing performance into the financial language that CFOs and finance teams require to evaluate marketing investment. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-metadata-io)