Link copied to clipboard # AdRoll ABM (Formerly RollWorks) vs Metadata.io Comparison - What are their main differences? Share [ Export ](/compare/adroll-abm-formerly-rollworks/metadata-io/export.csv) AdRoll ABM (Formerly...Metadata.io[+ Add Product](#) Pricing **AdRoll ABM (Formerly RollWorks)** No pricing available **Metadata.io** Free Trial **Contact Us** · Metadata Campaigns **Pricing Insights** from reviews Time to Implement **AdRoll ABM (Formerly RollWorks)** 1 month Based on 12 responses **Metadata.io** 1 month Based on 17 responses Return on Investment **AdRoll ABM (Formerly RollWorks)** 13 months Based on 9 responses **Metadata.io** 11 months2 months sooner Based on 11 responses Perceived Cost **AdRoll ABM (Formerly RollWorks)** $$$$$ **Metadata.io** $$$$$ Average Discount **AdRoll ABM (Formerly RollWorks)** 9% **Metadata.io** 11%2% more ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") ![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **AdRoll ABM (Formerly RollWorks)** [ Ease of Use (168) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews)[ Audience Targeting (105) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews)[ Learning Curve (66) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews)[ Missing Features (60) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) **Metadata.io** [ Automation (12) ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews)[ Efficiency (12) ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews)[ Campaign Management (3) ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) Integrations **AdRoll ABM (Formerly RollWorks)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab71d033eb99cb49d1bf7e23adc18cb6/bombora-company-surge.png "Product Avatar Image") Bombora ](https://www.g2.com/products/bombora-company-surge/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image") Dreamdata ](https://www.g2.com/products/dreamdata/reviews)[ View all ](https://www.g2.com/products/adroll-abm-formerly-rollworks/integrations) **Metadata.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ View all ](https://www.g2.com/products/metadata-io/integrations) Screenshots **AdRoll ABM (Formerly RollWorks)** No screenshot available **Metadata.io** ![Metadata.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/98475/Screenshot-2026-02-09-at-3.16.02-PM.png) **Ratings** from reviews Meets Requirements **AdRoll ABM (Formerly RollWorks)** 8.4 8.4537 **Metadata.io** 8.9 8.9213 Ease of Use **AdRoll ABM (Formerly RollWorks)** 8.4 8.4542 **Metadata.io** 8.6 8.6215 Ease of Setup **AdRoll ABM (Formerly RollWorks)** 8.3 8.3366 **Metadata.io** 8.5 8.5111 Ease of Admin **AdRoll ABM (Formerly RollWorks)** 8.6 8.6267 **Metadata.io** 8.7 8.7109 Quality of Support **AdRoll ABM (Formerly RollWorks)** 8.9 8.9516 **Metadata.io** 9.5 9.5214 Has the product been a good partner in doing business? **AdRoll ABM (Formerly RollWorks)** 8.9 8.9272 **Metadata.io** 9.4 9.4110 Product Direction (% positive) **AdRoll ABM (Formerly RollWorks)** 8.6 8.6496 **Metadata.io** 9.7 9.7196 **Features** ratings from reviews Account-Based Analytics 7.6 147 8.8 60 Marketing Account Intelligence 7.2 82 8.7 67 Account Data Management 7.7 151 8.5 27 Lead Intelligence 7.2 11 8.7 36 Account-Based Advertising 7.2 231 8.8 99 Account-Based Orchestration Platforms 8.1 45 9.0 35 Sales Intelligence 7.3 84 Not enough data Demand Side Platform (DSP) 8.4 209 Not enough data Native Advertising 6.2 7 Not enough data Buyer Intent Data Providers 7.8 109 Not enough data Customer Data Platform (CDP) 8.3 11 Not enough data Display Advertising 7.9 220 Not enough data Connected TV (CTV) Advertising Platforms 9.1 6 Not enough data Social Media Advertising 7.8 208 Not enough data Video Advertising 7.1 208 Not enough data Retargeting 7.5 154 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 27.4% Mid-Market(51-1000 emp.) 57.9% Enterprise(\> 1000 emp.) 14.7% Small-Business(50 or fewer emp.) 27.4% Mid-Market(51-1000 emp.) 57.9% Enterprise(\> 1000 emp.) 14.7% Small-Business(50 or fewer emp.) 18.8% Mid-Market(51-1000 emp.) 67.1% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 18.8% Mid-Market(51-1000 emp.) 67.1% Enterprise(\> 1000 emp.) 14.0% **Reviewers' Industry** [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll ABM (Formerly RollWorks) Computer Software 27.5% Information Technology and Services 15.4% Marketing and Advertising 11.6% Financial Services 5.1% Hospital & Health Care 2.7% Other 37.7% [![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io")](https://www.g2.com/products/metadata-io/reviews) Metadata.io Computer Software 45.0% Information Technology and Services 14.8% Marketing and Advertising 13.7% Financial Services 3.4% Computer & Network Security 3.1% Other 19.9% Alternatives **AdRoll ABM (Formerly RollWorks) Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![GTM Studio - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/8ada573c8501ec5365b452cfec53ba0d/gtm-studio-powered-by-zoominfo.svg "GTM Studio - Powered by ZoomInfo") [ GTM Studio - Powered by ZoomInfo ](/products/gtm-studio-powered-by-zoominfo/reviews) ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") [ GTM Workspace - Powered by ZoomInfo ](/products/gtm-workspace-powered-by-zoominfo/reviews) **Metadata.io Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![Foundry ABM](https://images.g2crowd.com/uploads/product/hd_favicon/d29c76b6cb735313596901da4f445d5a/foundry-abm.svg "Foundry ABM") [ Foundry ABM ](/products/foundry-abm/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ## AdRoll ABM (Formerly... vs Metadata.io FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Metadata.io vs AdRoll ABM (Formerly...? Metadata.io stands out for its higher G2 rating, superior support, and advanced automation, while AdRoll ABM (Formerly...) is recognized for its ease of use and audience targeting. | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | | --- | --- | | 4.6/5 (300 reviews) | 4.3/5 (656 reviews) | | Mid-Market | Mid-Market | | 8.5 | 8.3 | | 9.5 | 8.9 | | Automation (12 all-time mentions) | Ease of Use (168 all-time mentions) | ### How do the pricing models of Metadata.io and AdRoll ABM (Formerly... compare? Metadata.io is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to AdRoll ABM (Formerly...). - **Metadata.io:** In recent reviews, many cite the platform as "not very expensive" and highlight strong ROI and value for the features provided. - **AdRoll ABM (Formerly...):** Reviewers note that while the platform is effective, the inventory can be costly for a display platform and pricing may be a consideration for smaller teams. ### What are the best alternatives to Metadata.io and AdRoll ABM (Formerly...? The top 3 alternatives to Metadata.io and AdRoll ABM (Formerly...) are Demandbase One, 6sense Revenue Marketing, and Demandbase One. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Metadata.io](https://www.g2.com/products/metadata-io/reviews) | 4.6/5 (300 reviews) | Mid-Market | Not very expensive, strong ROI | Automation | | [AdRoll ABM (Formerly...)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5 (656 reviews) | Mid-Market | Inventory can be costly for display | Ease of Use | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1988 reviews) | Mid-Market | — | Account-based targeting | | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.2/5 (1482 reviews) | Mid-Market | — | Intent data and predictive analytics | ### Which Account-Based Advertising features should I prioritize when comparing Metadata.io and AdRoll ABM (Formerly...? Buyers should prioritize automation, audience targeting, reporting, integrations, and campaign management when comparing Metadata.io and AdRoll ABM (Formerly...). - **Automation:** Metadata.io (12 all-time mentions), AdRoll ABM (Formerly...) (—) - **Audience Targeting:** Metadata.io (8 all-time mentions), AdRoll ABM (Formerly...) (105 all-time mentions) - **Reporting:** Metadata.io (5 all-time mentions), AdRoll ABM (Formerly...) (—) - **Integrations:** Metadata.io (Google Ads, 9 all-time mentions), AdRoll ABM (Formerly...) (CRM integrations cited in recent reviews) - **Campaign Management:** Metadata.io (8 all-time mentions), AdRoll ABM (Formerly...) (50 all-time mentions) ### What are the pros and cons of Metadata.io vs AdRoll ABM (Formerly...? Metadata.io's headline strength is automation and efficiency, while AdRoll ABM (Formerly...) excels in ease of use and audience targeting. - **Metadata.io strengths:** Automation (12 all-time mentions), efficiency (12), time-saving (10), audience targeting (8), campaign management (8), effective (7), insights value (6), lead generation (6), advertising management (5), customer support (5), helpful (5), reporting (5), sales efficiency (5), strategic growth (5), easy integrations (4), efficiency optimization (4), engagement (4), implementation ease (4). - **Metadata.io trade-offs:** Some reviewers note a learning curve and desire for more features and flexibility in campaign editing. - **AdRoll ABM (Formerly...) strengths:** Ease of use (168 all-time mentions), audience targeting (105), targeting (102), customer support (91), helpful (90), targeting efficiency (80), customer engagement (79), insights (71), features (65), easy setup (62), intuitive (57), user interface (52), ad management (50), results performance (49), setup ease (46), performance results (45), insights value (42). - **AdRoll ABM (Formerly...) trade-offs:** Reviewers mention a learning curve (66 all-time mentions), missing features (60), and campaign issues (42). ### Is Metadata.io or AdRoll ABM (Formerly... better for small businesses? AdRoll ABM (Formerly...) is the better fit for small businesses, with reviewers highlighting its user-friendly setup and intuitive interface for smaller teams. - **Metadata.io:** Largest segment is Mid-Market; reviewers note a comprehensive platform that may feel overwhelming for smaller teams, with a learning curve for new users. - **AdRoll ABM (Formerly...):** Largest segment is Mid-Market; recent reviews from small business users praise its quick setup, clean HubSpot integration, and suitability for teams without dedicated ops support. ### Which Account-Based Advertising platform has better integrations? Metadata.io is favored for integrations, with reviewers specifically citing Google Ads and CRM integrations. - **Metadata.io:** Google Ads integration (9 all-time mentions), Salesforce and HubSpot integrations cited in recent reviews. - **AdRoll ABM (Formerly...):** CRM integrations, HubSpot, and Salesforce integrations are frequently mentioned in recent reviews. ### How do Metadata.io and AdRoll ABM (Formerly... compare on customer support? Metadata.io leads on Quality of Support by a material margin, with a 9.5 score versus AdRoll ABM (Formerly...) at 8.9. - **Metadata.io:** Reviewers consistently praise the support team for responsiveness, strategic guidance, and proactive troubleshooting, with 5 all-time mentions for customer support. - **AdRoll ABM (Formerly...):** Reviewers highlight helpful and communicative account managers, but also note occasional delays and a desire for deeper support in advanced use cases. ### Which is easier to implement, Metadata.io or AdRoll ABM (Formerly...? Metadata.io and AdRoll ABM (Formerly...) score within 0.2 points on Ease of Setup, indicating near parity in implementation experience. - **Metadata.io:** Reviewers describe the onboarding as quick and intuitive for experienced users, but mention a learning curve and setup complexity for some teams. - **AdRoll ABM (Formerly...):** Reviewers highlight straightforward setup, especially for small teams, but note that advanced features and integrations can require additional time and support. ### Which product has better Reporting? Metadata.io is favored for Reporting, with reviewers highlighting its comprehensive and accessible reporting features. - **Metadata.io:** Reporting is cited as a key strength in 5 all-time mentions, with reviewers praising its ability to track spend, optimize campaigns, and provide granular insights. - **AdRoll ABM (Formerly...):** Reviewers note that reporting is good for campaign tracking and funnel progression, but several mention a desire for more flexibility and customization in reporting features.