# AdRoll ABM (Formerly RollWorks) vs Metadata.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Metadata.io excels in providing a **data-driven marketing experience** , with users highlighting its ability to automate campaigns while actively experimenting and reallocating budgets based on real performance. This feature is particularly beneficial for B2B marketers looking to optimize their ad spend effectively.
- **Users say** that AdRoll ABM (Formerly RollWorks) offers a **user-friendly setup** , making it easy for teams to launch campaigns quickly. Reviewers appreciate the intuitive interface and the support from account managers during the onboarding process, which helps in achieving immediate ROI.
- **According to verified reviews** , Metadata.io stands out for its **high-quality support** , with users praising the platform's responsiveness and the expertise of its support team. This level of assistance is crucial for businesses that require ongoing guidance in their marketing efforts.
- **Reviewers mention** that AdRoll ABM provides excellent **visibility into campaign performance** , allowing users to easily track what’s working and what isn’t. This feature enables marketers to make informed adjustments to their strategies, enhancing overall effectiveness.
- **G2 reviewers highlight** that while Metadata.io is particularly strong in **account-level insights** and lead analysis, some users feel it may require a steeper learning curve for those unfamiliar with advanced marketing automation tools.
- **Users report** that AdRoll ABM, while effective, sometimes lacks the **advanced targeting capabilities** that Metadata.io offers, which can be a drawback for businesses looking for more sophisticated account-based marketing strategies.



| | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 649 | 299 | 
| **Largest Market Segment** | Mid-Market (57.9% of reviews) | Mid-Market (67.4% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### Metadata.io

Pros:
- Automation (12 reviews)
- Efficiency (12 reviews)

Cons:
- Campaign Management (3 reviews)
- Complexity (3 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
  | **Meets Requirements** | 8.4 (529 reviews) | 8.9 (213 reviews) | 
  | **Ease of Use** | 8.4 (534 reviews) | 8.6 (215 reviews) | 
  | **Ease of Setup** | 8.3 (358 reviews) | 8.5 (111 reviews) | 
  | **Ease of Admin** | 8.6 (261 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 8.9 (509 reviews) | 9.5 (214 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (266 reviews) | 9.4 (110 reviews) | 
  | **Product Direction (% positive)** | 8.6 (489 reviews) | 9.7 (196 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Metadata.io

#### Entry-Level Pricing

Plan: Metadata Campaigns

Price: Contact Us

Description: From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.

At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.

The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.

Lead enrichment is included in some packages.

Key Features:
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents

[Learn more about Metadata.io](https://www.g2.com/products/metadata-io/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **Metadata.io** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **Metadata.io** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 146 |
| **Metadata.io** | 8.5/10 | 27 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | 8.8 (18 reviews) | 
| **Account-level Insights ** | 8.6 (98 reviews) | 8.7 (21 reviews) | 
| **Lead Analysis ** | 7.9 (80 reviews) | 8.6 (22 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | 9.1 (22 reviews) | 
| **Predictive Scoring ** | 7.6 (81 reviews) | 8.2 (14 reviews) | 
| **Account Identification ** | 8.3 (111 reviews) | 8.9 (19 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | 9.4 (20 reviews) | 
| **Revenue Planning ** | 7.5 (76 reviews) | 9.2 (16 reviews) | 
| **Media Attribution ** | 7.6 (88 reviews) | 8.9 (19 reviews) | 
| **Opportunity Timeline ** | 7.8 (74 reviews) ✓ Verified | 9.3 (18 reviews) | 
| **Customization ** | 7.8 (89 reviews) | 9.0 (20 reviews) | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | 7.9 (13 reviews) | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | 8.9 (19 reviews) | 
| **Trending Accounts ** | 8.4 (84 reviews) | 8.8 (16 reviews) | 
| **Email Campaigns ** | 7.4 (64 reviews) | 6.0 (7 reviews) | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (36 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **Metadata.io** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **Metadata.io** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **Metadata.io** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **Metadata.io** | 9.0/10 | 35 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | 9.4 (30 reviews) | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | 8.9 (31 reviews) | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Feature Not Available | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | 8.9 (31 reviews) | 
| **Revenue Analytics** | 8.2 (33 reviews) | 9.0 (28 reviews) | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | 8.9 (33 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **Metadata.io** | 8.8/10 | 99 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | 8.8 (72 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | 8.8 (95 reviews) | 
| **Attribution** | 7.6 (198 reviews) | 8.6 (86 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | 9.1 (86 reviews) | 
| **Integrations** | 8.1 (207 reviews) | 8.8 (90 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **Metadata.io** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **Metadata.io** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **Metadata.io** | 8.7/10 | 36 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | 8.7 (33 reviews) ✓ Verified | 
| **Lead Enrichment** | 7.2 (10 reviews) | 8.9 (33 reviews) ✓ Verified | 
| **Lead Quality** | 7.0 (11 reviews) | 8.5 (34 reviews) ✓ Verified | 
| **Lead Analysis** | 7.1 (11 reviews) | 8.7 (32 reviews) ✓ Verified | 
| **Browser Extension** | 7.0 (10 reviews) | Feature Not Available | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **Metadata.io** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **Metadata.io** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **Metadata.io** | 8.7/10 | 67 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Feature Not Available | 
| **Account-level Insights ** | 8.4 (77 reviews) | 8.8 (54 reviews) | 
| **Lead Analysis ** | 7.6 (60 reviews) | 8.9 (57 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | 8.9 (59 reviews) | 
| **Predictive Scoring ** | 7.8 (49 reviews) | 8.4 (44 reviews) | 
| **Account Identification ** | 8.4 (57 reviews) | 8.7 (54 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.8 (53 reviews) | 
| **Revenue Planning ** | 7.3 (40 reviews) | Feature Not Available | 
| **Media Attribution ** | 7.8 (42 reviews) | 9.0 (53 reviews) | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | 8.6 (48 reviews) | 
| **Customization ** | 8.1 (47 reviews) | 8.6 (53 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **Metadata.io** | 8.8/10 | 60 |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | 8.5 (38 reviews) | 
| **Account-level Insights ** | 8.4 (132 reviews) | 8.9 (46 reviews) | 
| **Lead Analysis ** | 7.5 (110 reviews) | 9.0 (45 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | 8.8 (52 reviews) | 
| **Predictive Scoring ** | 7.8 (103 reviews) | 8.4 (37 reviews) | 
| **Account Identification ** | 8.4 (124 reviews) | 8.7 (41 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | 9.1 (44 reviews) | 
| **Revenue Planning ** | 7.4 (94 reviews) | 8.9 (32 reviews) | 
| **Media Attribution ** | 7.6 (110 reviews) | 9.2 (46 reviews) | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | 8.9 (39 reviews) | 
| **Customization ** | 7.5 (111 reviews) | 8.6 (44 reviews) | 
| **Journey Analytics** | 8.3 (119 reviews) | 9.0 (33 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **Metadata.io** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

**Unique to AdRoll ABM (Formerly RollWorks) (12):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)



---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | Metadata.io | 
|---|---|---|
| **Small-Business** | 27.2% | 18.9% | 
| **Mid-Market** | 57.9% | 67.4% | 
| **Enterprise** | 14.9% | 13.7% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.4%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.9%

#### Metadata.io

- **Computer Software:** 45.0%
- **Information Technology and Services:** 14.8%
- **Marketing and Advertising:** 13.7%
- **Financial Services:** 3.4%
- **Computer & Network Security:** 3.1%
- **Telecommunications:** 2.7%
- **Logistics and Supply Chain:** 1.7%
- **E-Learning:** 1.7%
- **Staffing and Recruiting:** 1.4%
- **Management Consulting:** 1.0%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9086 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (205 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14725 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3132 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9641 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) — 4.4/5 stars (763 reviews)

### Alternatives to Metadata.io

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (205 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9086 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14725 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3132 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9641 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (405 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### Metadata.io

- Title: [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) — 2 comments, 2 upvotes
  > **Top comment:** "Comment deleted by user."
- Title: [What types of teams get the most value from Metadata?](https://www.g2.com/discussions/what-types-of-teams-get-the-most-value-from-metadata) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Demand generation, ABM, and performance marketing teams running paid programs see the most value. It’s particularly impactful for revenue-focused teams..."
- Title: [How does Metadata scale as spend and complexity increase?](https://www.g2.com/discussions/how-does-metadata-scale-as-spend-and-complexity-increase) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata scales automatically as budgets, channels, and campaign variations grow. AI agents manage increasing complexity without requiring proportional..."
- Title: [What does onboarding with Metadata look like?](https://www.g2.com/discussions/what-does-onboarding-with-metadata-look-like) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Onboarding involves connecting ad accounts and CRM data, defining success metrics, and aligning on targeting inputs. Most teams are fully operational in a..."
- Title: [How quickly can teams see results with Metadata?](https://www.g2.com/discussions/how-quickly-can-teams-see-results-with-metadata) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Teams typically see efficiency gains within weeks as wasted spend is reduced and high-performing campaigns scale faster. Pipeline impact increases as..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-metadata-io)