AdRoll ABM (Formerly RollWorks) Features

Based on 66 AdRoll ABM (Formerly RollWorks) reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.

Based on 69 AdRoll ABM (Formerly RollWorks) reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc.

Based on 52 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require?

Based on 21 AdRoll ABM (Formerly RollWorks) reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used

As reported in 89 AdRoll ABM (Formerly RollWorks) reviews. Provides detailed contact-level buyer intent data

Provides aggregated intent data for individual contacts to supply an account-level view of intent 96 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 60 AdRoll ABM (Formerly RollWorks) reviews. Ability to connect offline databases to collect information that can be matched to online devices

As reported in 60 AdRoll ABM (Formerly RollWorks) reviews. How accurate and up to date is the contact data?

Based on 63 AdRoll ABM (Formerly RollWorks) reviews. How accurate and up to date is the company data?

As reported in 19 AdRoll ABM (Formerly RollWorks) reviews. How accurate and up to date is the technographic data?

Ability to create targeted contact lists. This feature was mentioned in 56 AdRoll ABM (Formerly RollWorks) reviews.

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. 61 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 33 AdRoll ABM (Formerly RollWorks) reviews. Ability to clean/enrich existing data that is maintained in other systems

As reported in 49 AdRoll ABM (Formerly RollWorks) reviews. Functionality to filter or segment data from within sales intelligence software

Based on 58 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly

Based on 32 AdRoll ABM (Formerly RollWorks) reviews. Alerts you to changes happening to industries, companies and people you follow

Based on 57 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements

Based on 47 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides ability to message contacts directly from within the sales intelligence software

Based on 48 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 45 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 50 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.

Based on 32 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Enables integration to external systems 35 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 140 AdRoll ABM (Formerly RollWorks) reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

As reported in 141 AdRoll ABM (Formerly RollWorks) reviews. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 162 AdRoll ABM (Formerly RollWorks) reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 166 AdRoll ABM (Formerly RollWorks) reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

As reported in 135 AdRoll ABM (Formerly RollWorks) reviews. Provides features to allow scaling for large organizations.

Based on 137 AdRoll ABM (Formerly RollWorks) reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Based on 126 AdRoll ABM (Formerly RollWorks) reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 126 AdRoll ABM (Formerly RollWorks) reviews. Alerts marketer of the performance of particular campaigns.

As reported in 179 AdRoll ABM (Formerly RollWorks) reviews. Overall product functionality for display advertising.

Overall product functionality for video advertising.

As reported in 48 AdRoll ABM (Formerly RollWorks) reviews. Product functionality for social advertising.

As reported in 173 AdRoll ABM (Formerly RollWorks) reviews. Overview of all media purchases and campaigns in a single interface.

As reported in 165 AdRoll ABM (Formerly RollWorks) reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed. 164 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 136 AdRoll ABM (Formerly RollWorks) reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

As reported in 146 AdRoll ABM (Formerly RollWorks) reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 126 AdRoll ABM (Formerly RollWorks) reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

As reported in 110 AdRoll ABM (Formerly RollWorks) reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. 112 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 144 AdRoll ABM (Formerly RollWorks) reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 135 AdRoll ABM (Formerly RollWorks) reviews.

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 111 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 97 AdRoll ABM (Formerly RollWorks) reviews. Supports rich media mobile ads that involve user interaction.

As reported in 178 AdRoll ABM (Formerly RollWorks) reviews. Able to target desired audiences based on demographics and behavior variables.

As reported in 176 AdRoll ABM (Formerly RollWorks) reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 147 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 129 AdRoll ABM (Formerly RollWorks) reviews. Able to match the marketer's ad with specific content on a site or page.

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 110 AdRoll ABM (Formerly RollWorks) reviews.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 128 AdRoll ABM (Formerly RollWorks) reviews.

Prioritizes leads through lead scoring, market insights, account-level insights, etc. 108 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 62 AdRoll ABM (Formerly RollWorks) reviews.

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 77 AdRoll ABM (Formerly RollWorks) reviews.

Based on 59 AdRoll ABM (Formerly RollWorks) reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Based on 86 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Based on 89 AdRoll ABM (Formerly RollWorks) reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 73 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 10 AdRoll ABM (Formerly RollWorks) reviews. Product accurately cleans, deduplicates, and verifies lead data.

Product enriches existing lead data with missing information. This feature was mentioned in 10 AdRoll ABM (Formerly RollWorks) reviews.

Based on 11 AdRoll ABM (Formerly RollWorks) reviews. Product provides accurate, up-to-date contact information for leads, such as email address or phone number.

Prioritizes leads through lead scoring, market insights, account-level insights, etc. 11 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Product offers a browser extension that validates or enriches lead information within the user’s browser. 10 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 122 AdRoll ABM (Formerly RollWorks) reviews.

Automatically scores prospects based on behavior and engagement levels. 102 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 122 AdRoll ABM (Formerly RollWorks) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 71 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 49 AdRoll ABM (Formerly RollWorks) reviews. Automatically scores prospects based on behavior and engagement levels.

As reported in 57 AdRoll ABM (Formerly RollWorks) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 95 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 77 AdRoll ABM (Formerly RollWorks) reviews. Automatically scores prospects based on behavior and engagement levels.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 90 AdRoll ABM (Formerly RollWorks) reviews.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 107 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 94 AdRoll ABM (Formerly RollWorks) reviews. Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 110 AdRoll ABM (Formerly RollWorks) reviews.

Based on 101 AdRoll ABM (Formerly RollWorks) reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

Allows for custom report types to match the goals of a company. 111 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 118 AdRoll ABM (Formerly RollWorks) reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 48 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 40 AdRoll ABM (Formerly RollWorks) reviews. Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 42 AdRoll ABM (Formerly RollWorks) reviews.

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 42 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 47 AdRoll ABM (Formerly RollWorks) reviews. Allows for custom report types to match the goals of a company.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 84 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 75 AdRoll ABM (Formerly RollWorks) reviews. Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 78 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 73 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

As reported in 79 AdRoll ABM (Formerly RollWorks) reviews. Allows for custom report types to match the goals of a company.

As reported in 62 AdRoll ABM (Formerly RollWorks) reviews. Provides tools that dynamically serve content, messaging, and calls-to-action.

Helps determine which accounts have the highest/lowest opportunity to convert. 86 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 81 AdRoll ABM (Formerly RollWorks) reviews. Helps determine the direction of each individual account and how to engage through specific content.

As reported in 63 AdRoll ABM (Formerly RollWorks) reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.

Test which ads convert better. This feature was mentioned in 65 AdRoll ABM (Formerly RollWorks) reviews.

Deliver certain ads to specific audiences. 142 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 131 AdRoll ABM (Formerly RollWorks) reviews. Deliver certain ads based on observed behavior.

Features to track clicks on conversions on retargeting ads. This feature was mentioned in 146 AdRoll ABM (Formerly RollWorks) reviews.

Based on 114 AdRoll ABM (Formerly RollWorks) reviews. Deliver retargeting ads based on the user's location.

Enables users to retarget ads across multiple channels, including web, mobile, and social. This feature was mentioned in 117 AdRoll ABM (Formerly RollWorks) reviews.

Based on 113 AdRoll ABM (Formerly RollWorks) reviews. Personalize retargeting ads based on items a user has viewed.

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

As reported in 94 AdRoll ABM (Formerly RollWorks) reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)

Provides the ability to customize the relevant topics that are tracked 71 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 51 AdRoll ABM (Formerly RollWorks) reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)

Based on 76 AdRoll ABM (Formerly RollWorks) reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)

Based on 88 AdRoll ABM (Formerly RollWorks) reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)

Based on 204 AdRoll ABM (Formerly RollWorks) reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.

Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. 33 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 37 AdRoll ABM (Formerly RollWorks) reviews. Builds, defines, and segments targeted account audiences.

Based on 34 AdRoll ABM (Formerly RollWorks) reviews. Matches leads to accounts for account-based marketing efforts.

Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.

Customizes tailored content and offerings that address specific interests or pain points for target accounts.

Ability to retarget the correct buyer personas within targeted accounts from your website. This feature was mentioned in 215 AdRoll ABM (Formerly RollWorks) reviews.

Measure the influence and performance of ABM programs for each targeted audience. This feature was mentioned in 38 AdRoll ABM (Formerly RollWorks) reviews.

Provides a complete view of how all ABM programs drive revenue. 32 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. This feature was mentioned in 211 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 195 AdRoll ABM (Formerly RollWorks) reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.

Based on 38 AdRoll ABM (Formerly RollWorks) reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 74 AdRoll ABM (Formerly RollWorks) reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 25 AdRoll ABM (Formerly RollWorks) reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used This feature was mentioned in 11 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 11 AdRoll ABM (Formerly RollWorks) reviews. Is this technographic data accurate and up to date?

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Works across multiple software systems or databases

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 30 AdRoll ABM (Formerly RollWorks) reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 29 AdRoll ABM (Formerly RollWorks) reviews.

Based on 29 AdRoll ABM (Formerly RollWorks) reviews. Improves performance based on feedback and experience

As reported in 29 AdRoll ABM (Formerly RollWorks) reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives 30 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input 18 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

As reported in 18 AdRoll ABM (Formerly RollWorks) reviews. Works across multiple software systems or databases

Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Improves performance based on feedback and experience

Based on 17 AdRoll ABM (Formerly RollWorks) reviews. Engages in human-like conversation for task delegation

Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input 22 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Ability to break down and plan multi-step processes 22 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Works across multiple software systems or databases 22 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Improves performance based on feedback and experience This feature was mentioned in 21 AdRoll ABM (Formerly RollWorks) reviews.

Based on 22 AdRoll ABM (Formerly RollWorks) reviews. Engages in human-like conversation for task delegation

As reported in 23 AdRoll ABM (Formerly RollWorks) reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input 19 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Ability to break down and plan multi-step processes 19 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.

Based on 19 AdRoll ABM (Formerly RollWorks) reviews. Works across multiple software systems or databases

As reported in 19 AdRoll ABM (Formerly RollWorks) reviews. Improves performance based on feedback and experience

Based on 19 AdRoll ABM (Formerly RollWorks) reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 19 AdRoll ABM (Formerly RollWorks) reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 18 AdRoll ABM (Formerly RollWorks) reviews. Capability to perform complex tasks without constant human input

Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Ability to break down and plan multi-step processes

Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Works across multiple software systems or databases

As reported in 18 AdRoll ABM (Formerly RollWorks) reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 18 AdRoll ABM (Formerly RollWorks) reviews.

As reported in 18 AdRoll ABM (Formerly RollWorks) reviews. Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.

Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.