# Sendlane Reviews **Vendor:** Sendlane **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 75 ## About Sendlane Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required! ## Sendlane Pros & Cons **What users like:** - Users praise Sendlane's **automation capabilities** , enhancing email and SMS marketing with personalized, behavior-driven engagement. (6 reviews) - Users commend Sendlane's **exceptional customer support** , with a responsive team available 24/7 to address inquiries. (6 reviews) - Users praise Sendlane for its **automation efficiency** , streamlining campaigns and enhancing customer engagement seamlessly. (4 reviews) - Users love Sendlane's **automation features** , enhancing engagement with personalized campaigns based on customer behavior. (4 reviews) - Users praise Sendlane for its **ease of use** , highlighting the intuitive dashboard and drag-and-drop features for seamless marketing. (4 reviews) - Users highlight the **high email deliverability** and exceptional 24/7 support that enhance their marketing effectiveness with Sendlane. (4 reviews) - Users appreciate the **quick and helpful support** from Sendlane, enhancing their overall experience with the platform. (3 reviews) - Market Segmentation (3 reviews) - Seamless Integration (3 reviews) - Segmentation Analysis (3 reviews) **What users dislike:** - Users find Sendlane **expensive** , making it less accessible, especially for startups seeking affordable solutions. (3 reviews) - Users find the **poor reporting** features insufficient for in-depth performance insights and immediate analysis. (3 reviews) - Users face challenges with **campaign issues** like limited international SMS support and delays in pre-scheduled campaign delivery. (2 reviews) - Users find Sendlane's **feature improvements** necessary, citing complexity in workflows and a need for better reporting tools. (2 reviews) - Users find Sendlane **inefficient** due to outdated UX, high costs, limited SMS support, and basic reporting tools. (2 reviews) - Learning Curve (2 reviews) - Limited Features (2 reviews) - Users find the **missing features** of Sendlane limit functionality, especially regarding international SMS and advanced reporting tools. (2 reviews) - Outdated Interface (2 reviews) - Reporting Issues (2 reviews) ## Sendlane Reviews ### 1. Streamlined Email + SMS Marketing with Intuitive Automation and Real-Time Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Sendlane?** The best aspect of this platform is that it combines email and SMS marketing into a single platform, which also makes the campaign management more streamlined. Their automation builders are very intuitive and allow for more advanced workflows based on the user behaviour and clarity on the purchase activity and engagement. One of the standout features is its real-time data tracking and deeper and more effective segmentation, which helps us in personalised campaigns. This platform also integrates with a web development tool, making it specifically useful for brands to focus on customer lifecycle marketing. **What do you dislike about Sendlane?** Though this platform is feature-rich, it is slightly overwhelming for beginners, specifically when setting up advanced automations. Some integrations need a bit of additional setup effort and reporting, while others can take a bit of time to fully understand. Their pricing is also a bit on the higher side when compared with the other enterprise tools. **What problems is Sendlane solving and how is that benefiting you?** Sendlane solves the problem of centralising emails, SMS and customer data into a single system. This eliminates the need for hopping for multiple tools, bringing all the needed tools to a single platform. This also helps us in automating the customer journey, from onboarding to retention, based on real-time behaviour. This also leads to better engagement, higher conversion rates and effective marketing operations. ### 2. Powerful Email Automation with GDPR Focus **Rating:** 3.5/5.0 stars **Reviewed by:** Nelvi P. | Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2026 **What do you like best about Sendlane?** I really appreciate how Sendlane balances powerful marketing automation with built-in GDPR compliance, which is essential for our B2B software business in Germany. The visual automation builder is great because it lets me create sophisticated lead nurturing sequences, post-demo follow-ups, and client re-engagement workflows without needing engineering support. This autonomy has significantly sped up our campaign timelines. Another thing I value is its strong focus on email deliverability, with more consistent inbox placement compared to previous tools. Equally important is how easily it handles subscriber consent, double opt-in, and data privacy controls, reducing compliance risk and saving us from using additional tools to meet GDPR requirements. The clear engagement analytics provided by Sendlane give us everything we need to run targeted, data-driven, and legally safe B2B email marketing all in one platform. The initial setup was straightforward and didn’t require heavy IT support, which was great for our marketing team, and the onboarding steps were clear. I also liked that the automation builder was intuitive, allowing us to build simple nurture sequences right away. The visual customer journey builder makes it easy to automate processes without heavy technical help, saving time and keeping leads engaged. Its built-in deliverability monitoring helps maintain a strong sender reputation, ensuring our B2B emails reach inboxes instead of spam folders. **What do you dislike about Sendlane?** While Sendlane works well for our core B2B email marketing, there are a few areas that feel limiting for our team in Germany: The reporting and analytics feel somewhat basic; more customizable dashboards and deeper segmentation on campaign performance would help us refine our B2B nurture strategies faster. Some advanced personalization tags require extra setup, and dynamic content for business-focused use cases (like company size or industry) isn’t as flexible as we’d like. Integrations with certain CRM and marketing tools used in the DACH region could be tighter and more native, reducing the need for manual workarounds. **What problems is Sendlane solving and how is that benefiting you?** I use Sendlane to automate email marketing, unify our messaging, and ensure GDPR compliance, saving time and reducing manual errors. It tracks engagement metrics, maintains strong email deliverability, and provides an easy visual journey builder for lead nurturing and client re-engagement. ### 3. Unified Email & SMS Drives Revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Svante A. | HR & Administrative Coordinator, Libraries, Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Sendlane?** I really like how Sendlane unifies email and SMS automation into one intuitive platform that drives measurable revenue for our e-commerce business. Unlike other tools, it makes it easy to build cohesive, multi-step flows that trigger both emails and text messages based on real customer behavior. The straightforward segmentation and audience targeting mean we don't need a dedicated developer to create personalized campaigns. The built-in analytics are also a big plus because they help us track revenue from each flow and campaign, making it easier to justify marketing spends. The initial setup was straightforward and faster than expected, especially compared to other platforms. **What do you dislike about Sendlane?** The automation builder is intuitive for basic flows, but can get clunky with complex, multi-branch workflows. We’ve run into occasional delays or misfires in highly customized sequences, and troubleshooting them isn’t always straightforward. Some of the conditional logic feels less flexible than what we've used in other tools. Also, there's no version history for automation edits. When we tweak a complex flow, there’s no way to revert to a previous version if something breaks, which means we had to rebuild entire flows from scratch. **What problems is Sendlane solving and how is that benefiting you?** I use Sendlane to automate email and SMS marketing, fixing abandoned cart issues and improving personalization. It helps us build cohesive multi-channel flows, reducing manual effort and increasing sales with targeted campaigns. Sendlane's analytics tools simplify tracking revenue from each campaign and flow. ### 4. Advanced Automation and Personalization Booster **Rating:** 4.5/5.0 stars **Reviewed by:** Rani B. **Reviewed Date:** February 04, 2026 **What do you like best about Sendlane?** I like Sendlane's automation and personalization features for email and SMS marketing. They excel in automated campaigns like welcome emails, abandoned cart reminders, and follow-ups based on customer behavior, which improves engagement and conversions. Sendlane reduces manual marketing work and improves customer targeting. The initial setup is generally easy and user-friendly. **What do you dislike about Sendlane?** Some automation workflows can feel complex to set up for beginners, and the interface could be more intuitive. Also, advanced reporting and analytics could be improved for deeper performance insights. **What problems is Sendlane solving and how is that benefiting you?** I use Sendlane for email and SMS marketing automation, helping to send targeted campaigns, manage subscribers, and track customer engagement. It reduces manual marketing work and improves customer targeting. ### 5. Seamless Integration, Strong Support, but Pricey **Rating:** 5.0/5.0 stars **Reviewed by:** Brian A. | Promotions Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Sendlane?** I appreciate using Sendlane because it significantly helps in growing my business by simplifying email and SMS marketing through an easy-to-use drag-and-drop builder. The customer support is exceptional, always providing prompt assistance whenever I have questions. I also admire the seamless integration between email and SMS marketing, which effectively streamlines my marketing efforts. The platform's reputation for strong email delivery is commendable. Lastly, the numerous templates offered are advanced and flexible, enhancing my ecommerce strategy. **What do you dislike about Sendlane?** I find Sendlane a bit expensive, which can make it less accessible. While it aids in growing my business, I believe it would be beneficial if the pricing were more affordable. Additionally, I think there could be improvements in the reporting features to provide more immediate and comprehensive reports. **What problems is Sendlane solving and how is that benefiting you?** I use Sendlane for seamless email and SMS integration, simplifying my marketing stack. Its strong customer support and user-friendly drag-and-drop builder enhance my business reach, aiding client acquisition and simplifying tasks. ### 6. Email and SMS Marketing Automation, perfect for ecom growth **Rating:** 4.0/5.0 stars **Reviewed by:** Bernardo V. | CRM, CX Head, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Sendlane?** The platform offers high email deliverability. I appreciate the 24/7 support, which is available even on holidays. Another advantage is the unlimited user profiles, as you are charged based on the number of emails sent rather than the number of contacts. The advanced automation and segmentation tools are quite effective, and the dashboard for campaign management is both clean and intuitive. **What do you dislike about Sendlane?** The platform does not support international SMS, restricting messaging to US numbers only. As campaigns grow, the user interface can become cluttered, making navigation more challenging. Additionally, the reporting tools are somewhat basic and do not offer much depth. **What problems is Sendlane solving and how is that benefiting you?** We use email and SMS automation for our editorial unbranded website, as well as for smaller brands that we prefer to keep distinct from our main brand catalogue and global tools. ### 7. Powerful Automation Features, But UX Feels Outdated **Rating:** 3.5/5.0 stars **Reviewed by:** Lakshya S. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Sendlane?** Behaviour driven automation - Sendlane analyzes the behaviour on data points and lets you use that data to trigger highly relevant emails and SMS messages. It makes the automation much easier. **What do you dislike about Sendlane?** UX seems quite outdated and the price is quite high for startups. **What problems is Sendlane solving and how is that benefiting you?** Sendlane solves the problem of disconnected email, SMS, and user behavior. It lets me trigger campaigns based on real actions instead of static lists, which cuts down a lot of manual work. This helps me move faster, test more ideas, and run more relevant campaigns without scaling the team or overcomplicating things. ### 8. Easy to use and powerful automation **Rating:** 4.0/5.0 stars **Reviewed by:** Jayesh J. | IT Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Sendlane?** It’s simple to set up, and the automation + segmentation make campaigns really effective. Support is quick and helpful. **What do you dislike about Sendlane?** Pricing is a bit high, and some advanced features take time to learn. **What problems is Sendlane solving and how is that benefiting you?** Sendlane helps me manage email and SMS in one place, saving time and keeping campaigns organized. The automations handle follow-ups and customer journeys, which improves engagement and frees me up to focus on growth. ### 9. The most powerful if you want to market your product via email **Rating:** 5.0/5.0 stars **Reviewed by:** Mahmoud A. | manger, Market Research, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Sendlane?** We needed a platform that could handle both email and SMS seamlessly, and Sendlane delivered. The automation and segmentation tools let us send the right message to the right people at the right time, and we’ve seen a real impact on customer engagement and sales. Their support team is fast, helpful, and knows their stuff. If you’re looking for . **What do you dislike about Sendlane?** Aside from the problem that pre-scheduled campaigns don't send on time and have to be sent manually, **What problems is Sendlane solving and how is that benefiting you?** F.e. once you have account with your email, its not possible to get user role for other account (even if the previous account was deleted). Product manager told us it was possible, support on chat told us its not possible because it is the way how their system works. ### 10. Excellent email platform **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher Y. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Sendlane?** Sendlane provides a top-notch email system with excellent product and customer integration to our shopping cart. The support is like nothing I have ever experienced with a SAAS company. The email builder is easy to use and provides many options for customizing the look of your emails. The cost for us was better than Klayvio with much better support, we actually have our own rep we can contact about specific questions and the technical support chat is very fast and helpful. The transition from Klayvio was handled very well. They built out some of our previous automations and helped warm up the list to ensure a smooth transition. I would highly recommend. **What do you dislike about Sendlane?** Sometimes the email builder can be a little buggy. **What problems is Sendlane solving and how is that benefiting you?** Makes it easy for us to send regular marketing emails to our customers. ### 11. Excellent communications tool for businesses that want to scale **Rating:** 5.0/5.0 stars **Reviewed by:** Dan P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Sendlane?** I switched to Sendlane 6 months ago from a competing product. What drew me to Sendlane was the straightforward approach to email communication. They had all the features I wanted and it was easy to get started. The customer service is also top notch. They helped me warm up my list and get my automations set up. I like that I can create automations based on e-commerce activity or any other behavior on my website (such as known subscribers visiting a particular page on my site). The education they provide on how to build better email communication content is fantastic too. I use their API extensively and like that I can code my own custom workflows from my custom application. **What do you dislike about Sendlane?** They used to have a dedicated account representative for their entrprise customers (I'm on an enterprise plan), offering monthly 1:1 calls to review your account and deliverability. They took away that service shortly after I signed up. **What problems is Sendlane solving and how is that benefiting you?** Sendlane helps get my message in the inbox of my audience. ### 12. The biggest gamechanger! **Rating:** 5.0/5.0 stars **Reviewed by:** Andie K. | Sr Manager CRM/Lifecycle, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2024 **What do you like best about Sendlane?** This platform has been the biggest difference maker for us! Having everything so seamlessly integrate from Shopify ensures that our strategy is the most effective. In addition, the overall implementation and level of support/service is unmatched! I have experienced ESP transitions with all of the big players in the ESP game and I have never experienced a transition this easy **What do you dislike about Sendlane?** Some of the load times are a bit slower but that is something we can deal with given the increase in performance we are seeing from using Sendlane **What problems is Sendlane solving and how is that benefiting you?** The biggest solve for us has been the ease of integration with Shopify! Having all users historic purchase history to segment off of is paramount! ### 13. Top Notch Customer Service, Great Value and Overall Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** David K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Sendlane?** Sendlane is by far one of the best values out there for any business that is using an e-mail marketing service. The combination of features, customer service, and price make it very attractive. **What do you dislike about Sendlane?** Sendlane is still a relatively new e-mail marketing service so at times there can be some hiccups but the team is fast to fix them and takes feedback seriously. **What problems is Sendlane solving and how is that benefiting you?** We use Sendlane for e-mail and SMS marketing. We run an e-commerce business and e-mail and SMS marketing is essential. Sendlane does an excellent job of being the perfect combination of price, fantastic customer service, and product features. ### 14. Sendlane has been a great cost-effective alternative to Klaviyo. **Rating:** 4.0/5.0 stars **Reviewed by:** Julio M. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Sendlane?** The customer support at Sendlane is unparalleld. Their onboarding process will help you transition over and their success team ensure continued support. It really feels like they want to grow in partnership with their users. They've also listened to my product feedback and implemented new features based off it. **What do you dislike about Sendlane?** The platform still has ways to go to match the robustness of a Klaviyo but it is making great strides towards that. **What problems is Sendlane solving and how is that benefiting you?** Sendlane helps us talk to our customers vis email and SMS while making sure we don't over message them by having these two channels under the same roof. **Official Response from Delaney Ewing:** > Thank you so much for sharing your positive experience Julio! We're thrilled to hear that our customer support through the onboarding process made a positive impact on your transition. Your feedback is greatly appreciated, and we're genuinely excited to continue growing in partnership with users like you. Rest assured, we're diligently working on refining our platform, and your valuable insights play a crucial role in our ongoing improvements. ### 15. A+++++ Email Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Chris M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Sendlane?** Sendlane is everything I wish my old email provider was. Incredible customer service. Thoughtful. Hands on. And actually works! If you're not on Sendlane you're overpaying for email & sms marketing. We'll do $10M this year with them as a partner. Their CEO does not sleep and is on around the clock. A+++ vouch **What do you dislike about Sendlane?** Where they may lack in features, they make up with speed, communication, and always down to create the feature their customer needs. **What problems is Sendlane solving and how is that benefiting you?** Email marketing ### 16. Saving $24k a year in app consolidation! **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Sendlane?** Consolidating 3 apps (Email, SMS, & Reviews) into 1 = More Savings Higher deliverability (dedicated servers) = More $ Excellent customer service = More value Leading insights from Jimmy Kim = More strategy **What do you dislike about Sendlane?** None at the moment. Can report back if any issues arise. **What problems is Sendlane solving and how is that benefiting you?** Being on a dedicated server has increased our open and click through rate creating overall more sales. ### 17. "Finest email automation tool" **Rating:** 4.5/5.0 stars **Reviewed by:** Saheed A. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Sendlane?** One of the finest in terms of email deliverability. Customization of segmentation is far better than other tools in the market. Customer support is top notch as I always get timely responses. **What do you dislike about Sendlane?** Their integration capabilities aren't great as they don't integrate with a few apps that we used. They have also updated their pricing recently which is quite underwhelming. **What problems is Sendlane solving and how is that benefiting you?** The UI and email deliverability with Sendlane really impressed me a lot as these are very crucial parameters to be looked into as we were using a broken automation tool before to automate our emails. When deliverability is poor then you aren't using the right tool. Moreover, the role of customer support is pivotal and I had a great experience with Sendlane. I frequently rely on their assistance when facing challenges, and I am pleased to say they have been consistently responsive and supportive. **Official Response from Delaney Ewing:** > Thank you for taking the time to share your thoughts Saheed! We're thrilled to hear that our UI and email deliverability have left a positive impact on your experience with Sendlane. We appreciate your feedback on our integrations, and we want you to know that we're continuously working to expand our integration capabilities to best meet the needs of our users. We're grateful for your ongoing trust and reliance on our customer support—we're always here to assist you! ### 18. Helps To Automate Your Email Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Garvita B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Sendlane?** It has a drag-drop option which helps to create the email easily. It helps to send the email o subscriber very easily. It can easily integrate with the third-party tool and API **What do you dislike about Sendlane?** The price of it is relatively higher as compared to other email marketing platforms. There is a limitation in modifying and customizing the templates and the designs **What problems is Sendlane solving and how is that benefiting you?** It helps me to make my emails camping easily as it helps to create and generate emails to subscribers . It provides the report and analysis which helps to know the performance of the email campaign. Its integration facility helps me to integrate it with other CRM solutions ### 19. Amazing Marketing Automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** divya B. | Healthcare Recruiter, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Sendlane?** It helped me to generate revenue, increased customer retention, and helped to automate personalized experience of customer **What do you dislike about Sendlane?** SMS Marketing feature needs lil improvement **What problems is Sendlane solving and how is that benefiting you?** Sendlane helped me with SMS Marketing, Multivariate testing, real time analysis and deep data integration, which in result has provided great customer retention **Official Response from Delaney Ewing:** > We're delighted to hear about the positive impact Sendlane has had on your business! Knowing that our platform has contributed to your revenue generation, customer retention, and ability to create personalized experiences is exactly what we strive for. We value your feedback on our SMS Marketing and are continuously making the necessary improvements to optimize your experience. ### 20. Email & SMS made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Denzil H. | Recruitment Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2023 **What do you like best about Sendlane?** I really like the fact that it allows you to automate your emails, which allows you to respond to a lot of candidates in an efficient time. **What do you dislike about Sendlane?** The SMS function isn't so great, but our organization doesn't use that a lot. **What problems is Sendlane solving and how is that benefiting you?** Reaching a lot of candidates in an efficient and cost-less manner. ### 21. Best tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Sendlane?** Sendlane helps in emailing all the subscribers instantly and the drag-drop option helps to create the emails easily. It helps to automate the emails and SMS service from scratch. **What do you dislike about Sendlane?** There is nothing much to dislike about Sendlane but it's just it doesn't have a gallery that stores all the images and graphics. Sometimes it gets confusing also. **What problems is Sendlane solving and how is that benefiting you?** Automation of emails and SMS has helped me a lot as I don't have to send them every time and instead, I can schedule them. Our overall open rate and click rate have improved and helped in generating good revenue. **Official Response from Delaney Ewing:** > It's fantastic to hear about the positive impact Sendlane has had on your workflow! We're thrilled that features like our drag-and-drop functionality have helped contribute to the success of your email marketing efforts. Your feedback on the absence of an image gallery is noted, and we're actively exploring ways to enhance this aspect. We love to hear that your open and click rates have increased —this is exactly what we aim for! ### 22. Simple, comprehensive, easy-on-the-eye user interface! Excellent for beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa W. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2021 **What do you like best about Sendlane?** What I love the best about Sendlane is the UI (User Interface)... it is the first thing you see when opening the app and is very non-intimidating, which can be a turn-off when you are new to autoresponders and new to any particular platform. Words are large, navigation is easy, colors are lovely and unique. The helpdesk is very responsive and oh so patient for those of us who are still learning the system. While I am fairly NEW to autoresponders, this is NOT my first one but this is the one that I like best. It is simple, yet gives you many options for specificity if needed. **What do you dislike about Sendlane?** Um... the only thing I dislike is that I am unable to change the email address that I originally signed up with due to several factors. It doesn't REALLY matter much however I am unable to access that email address... (it is linked to a domain I own ) so I cannot see if people try to reply. I remedy this by putting a different email address in my signature. It's really a personal problem, not necessarily a problem with the app. **What problems is Sendlane solving and how is that benefiting you?** The two biggest problems I have been able to solve with Sendlane is with easily scheduling future emails (and specifying groups &/or sub-groups/segments that receive it) and scheduling the contact clean-up that happens on a regular basis so that non-responsible members are automatically removed after a certain period of time. This way my list is always fresh. Another benefit (which I don't use but I think is excellent) is there is the option of using ready-made template designs with images for a more catchy email. I don't use it only because I use text-only emails with the specific purposes of my autoresponder needs. However, it was great when I had to send out invitations for my grandmother's funeral as people could just sign up for the list and I was able to send out nicely designed emails with images. **Official Response from Caitlin Hutchinson:** > Hi Melissa - thank you for taking time to share about your experience with Sendlane! It certainly sounds like you've been getting a lot of value from not only the platform, but also our expert Product Support team too, and we're so glad to hear it. Having the ability to easily schedule campaigns to a certain, targeted segment of your customers and also having an automated list hygiene feature must save you a ton of time! We appreciate your advocacy, Melissa - thanks, again! Caitlin Hutchinson, Sr. Director of Marketing ### 23. Email marketing solution with automation and performance tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Nitish K. | Executive Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Sendlane?** The automation feature is fantastic. It allows me to put things in auto-mode and focus on other important initiatives while Sendlane takes care of the rest. **What do you dislike about Sendlane?** Some features are a little vague but as you get used to the UI, it starts feeling your app. **What problems is Sendlane solving and how is that benefiting you?** It lets me use A/B testing, individual and group campaign tracking and allows me to send customized emails to specific cohorts of users yielding better open rate and subsequently conversions. ### 24. Great email marketing platform, basic for SMS **Rating:** 5.0/5.0 stars **Reviewed by:** Eszter D. | Director Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2021 **What do you like best about Sendlane?** Sendlane's customer service is EXCELLENT! They help with technical support, onboarding and answer any questions in a timely manner. The platform is very easy to use, user friendly and offers great insights. **What do you dislike about Sendlane?** Sendlane currently only fully integrates with Shopify WooCommerce, Miva and ClickBank, it works with other platforms too but only limited. They do not have a gallery that stores all the images and graphics like mailchimp (currently). **What problems is Sendlane solving and how is that benefiting you?** We are able to send abandoned cart reminders to customer who put a product in their cart and left. We also see great result by sending welcome emails to those who just subscribed to our newsletter. It is very easy to create emails. **Official Response from Caitlin Hutchinson:** > Hi Eszter, Thank you so much for taking the time to leave us a review! We are so happy to hear that you are having a great experience at Sendlane and that our team is providing you the help and support you deserve. We appreciate your product feedback and hear you loud and clear; stay tuned for some exciting updates coming to our platform in 2022. :) We appreciate your feedback, Eszter, and look forward to continued collaboration and success! Caitlin Hutchinson, Sr. Director of Marketing ### 25. Inbox in One Click **Rating:** 4.5/5.0 stars **Reviewed by:** monica b. | Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Sendlane?** Smart and fast performance makes this software unique and worth paying. **What do you dislike about Sendlane?** Email signature feature need to be considered at all Geo locations equally. **What problems is Sendlane solving and how is that benefiting you?** Sendlane is a perfect E-mail marketing software with amazing features and fast gateways. **Official Response from Delaney Ewing:** > Thank you for your positive feedback Monica! Regarding the email signature feature, we appreciate your suggestion about equal consideration for all Geo locations, and our support team would be happy to help you look into your Geo location request. We're dedicated to continually enhancing your experience with us! ### 26. Best support and deliverability around **Rating:** 5.0/5.0 stars **Reviewed by:** Jon Talirico , MBA 🎤 T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Sendlane?** Customer service is second to none. Absolutely amazing. Quick, efficient and more importantly, effective at getting you the answers you need. **What do you dislike about Sendlane?** Nothing. Have never had any issues that weren’t handled within minutes **Recommendations to others considering Sendlane:** You will not be disappointed. To know you have a team committed to your success is a rare find. **What problems is Sendlane solving and how is that benefiting you?** Communication with clients, scheduling of information, automation, segmenting and delivery are fantastic **Official Response from Caitlin Hutchinson:** > Hi Jon, Love the title of your review! We think the same. But, seriously, we really appreciate you taking the time to write us a stellar review. I will pass on the compliment to our fabulous customer success team. Thanks again! Caitlin Hutchinson, Sr. Director of Marketing ### 27. Kevin Ablitt was great to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about Sendlane?** Really liked the ease of use of Sendlane. Kevin Ablitt did a great job laying out the value proposition and helping us get started. **What do you dislike about Sendlane?** I enjoyed the full product experience. nothing I would change. **What problems is Sendlane solving and how is that benefiting you?** Email outreach automation. It helps drive top line growth. **Official Response from Caitlin Hutchinson:** > Thank you so much for this review! We are so happy to hear that you are having a positive experience with not only the platform but with our team as well. Feedback like yours gives us the motivation to continue to provide the best solution and service possible. Should you ever need anything you know where to find us! :) Caitlin Hutchinson, Sr. Director of Marketing ### 28. I'v used many email senders before, Sendlane far exceeds them all **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony D. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2021 **What do you like best about Sendlane?** We've used Sendlane for a little over 2 years at this point and the personalized support is an absolute game-changer! Good luck getting in touch with anyone at Mailchimp. The drag and drop functionality of the automation builder is very useful for us visual folks. Not only is it aesthetically pleasing and intuitive, but it has some incredibly advanced features that really help to push your open and click rates up. Sendlane is about as eCommerce friendly as it can get and just makes sense to use. Do yourself a favor and move to Sendlane. **What do you dislike about Sendlane?** I dislike nothing. Every time I think there is something buggy it's just me not looking in the right place but as an enterprise client, our account managers always jump on that right away. **Recommendations to others considering Sendlane:** Prevent yourself the headache of trying others and move to Sendlane now :) **What problems is Sendlane solving and how is that benefiting you?** Better open and click-through rates. Longer and more thought-out automations. More revenue from email! ### 29. Impeccable service and delivery capability. **Rating:** 5.0/5.0 stars **Reviewed by:** Justin F. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Sendlane?** They are always there when I have a question or need help with my account. **What do you dislike about Sendlane?** Nothing I can think of. Deliverability is amazing and cs is great. I’ve been with them since beginning and their improvements are awesome **Recommendations to others considering Sendlane:** Just get it and use it. It’s great **What problems is Sendlane solving and how is that benefiting you?** Staying in touch and upgrading my customers. ### 30. A lot of room for improvement **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2021 **What do you like best about Sendlane?** Sendlane offers above-average deliverability, as well as custom event triggers that are remarkably easy to set up. Their predictive sending times of campaigns improves campaign performance a bit compared to the competition. Also, their support guides are incredibly well-written and contain substantial amounts of information. **What do you dislike about Sendlane?** Support for major e-commerce platforms not named Shopify, like BigCommerce, is dilapidated to the point that you cannot trust the accuracy of essential KPIs like attributable revenue. Additionally, contact imports are subject to human review–which itself is not an issue, but you may find yourself suddenly and inexplicably subject to being unable to continue manual imports even if your spam and unsubscribe rates are low. After switching email service providers to one of their competitors–who has no issue with manual contact imports–we experienced a noticeable improvement to deliverability. **Recommendations to others considering Sendlane:** If you are a Shopify user and bring your contacts in solely through that CRM, Sendlane might be a perfect solution. Outside of that, look elsewhere. **What problems is Sendlane solving and how is that benefiting you?** Sendlane showed us what features we needed to have when switching to our next solution. ### 31. The support is top notch. **Rating:** 5.0/5.0 stars **Reviewed by:** David H. | Chief Operations Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Sendlane?** The support was a pleasant surprise. So many products out there look great, but offer little-to-no support, beyond a slow responding help desk. Not the case with Sendlane. From the beginning we were assigned a Sendlane rep and I was pleasantly surprised at the level of help she provided in getting us setup. What a relief to have someone from Sendlane take the time to really look into how we were setup in our CRM and help us import data into our Sendlane account. **What do you dislike about Sendlane?** Nothing really so far. All of our contact with Sendlane has been nothing but positive thus far. Note: I am new to the Internet Marketing space, so it would be good for Sendlane to have Sendlane have more information on their home pages that explains to someone with my profile (an IM newbie) why their service is good and why it's important to have in place, beyond the services that are already available to me through my current CRM. Maybe a section on their site that really spells out, in layman's terms, why the Sendlane service is important. My biggest question mark is how will Sendlane ultimately improve our bottom line, compared to marketing through our CRM. I have yet to dive deep into the offerings of Sendlane, so there may be some things that come up later down the line. But for now, it's all systems go. The dashboard seems intuitive and complete. **Recommendations to others considering Sendlane:** I would recommend Sendlane. Especially for someone who may not be tech-savvy. The support we received from our rep has been much appreciated. **What problems is Sendlane solving and how is that benefiting you?** Nothing too ground breaking to note here. We needed help with our email marketing and Sendlane delivered. I believe Sendlane will also offer us certain benefits in terms of reputation and deliverability. **Official Response from Caitlin Hutchinson:** > Hi David, Thank you so much for the 5-star review! I am so glad to hear you've been receiving white-glove support from your Implementation Manager since day 1. We know that platform migration is never easy and our goal is to ensure it is as seamless and successful as possible. We also recognize there is a wealth of knowledge to learn in the marketing automation and email marketing space and appreciate that our users come to us with varying degrees of experience. That is why, for our new users like you, we offer a number of resources at your fingertips to aid in enablement. I recommend checking out our resources section, which is chock-full of content such as eBooks, our podcast, customer stories, and my personal favorite, eCom Email Academy - which is an interactive learning playbook led by our CEO himself, Jimmy Kim! You can find all our resources within our library here: https://www.sendlane.com/resources We appreciate your partnership, David, thanks again! Caitlin Hutchinson, Sr. Director of Marketing ### 32. The best Auto Responder I have come across **Rating:** 5.0/5.0 stars **Reviewed by:** Kieren M. | Company Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2021 **What do you like best about Sendlane?** After trying many many autoresponders on the market I finally found Sendlane. Their platform is intuitive and constantly evolving and their support is 2nd to none, super friendly and always there to help with anything you might need from setting something up to looking at stats and helping explain them. Deliverability is excellent. I also find the automations an excellent feature especially the ability to split the audience based on their responses, really neat. I did have a challenge integrating with ThriveCart not a few months back and Sendlane were happy to get their development team talking with ThriveCart's team to find a resolution, a level of service I haven't come across. I am also impressed with the innovation and evolution of the platform which has seen several feature updates and releases since I have been using it. As I say I have tried many of the mainstream autoresponders and and Sendlane is the best I have used. **What do you dislike about Sendlane?** I haven't come across anything I dislike about the the Sendlane platform, as I say it is a very well thought out environment which is intuitive to use and has top notch support if you ever get stuck. **Recommendations to others considering Sendlane:** Try it out, I am almost certainly you'll love the experience, features and support. **What problems is Sendlane solving and how is that benefiting you?** My deliverability went up as soon as I started using Sendlane which ultimately converted into improved audience engagement and sales. **Official Response from Caitlin Hutchinson:** > Hi Kieren, Thank you so much for the 5-star, glowing review! We are so thrilled that your experience so far has been as extraordinary as you describe - from the platform to support to deliverability - it certainly sounds like you have been reaping a ton of positive benefits, which we know also leads to value and growth for your business as well. Music to our ears. :) As you mention, our platform is constantly evolving. We strive to constantly innovate our core features and functionality to ensure the marketers of today can solve their biggest problems easily on Sendlane. You have our commitment that we will continue to push the needle for customers like you to enjoy cool, new features. Thank you again for your advocacy, Kieren, we appreciate it very much! Caitlin Hutchinson, Sr. Director of Marketing ### 33. Extremely easy to use + Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2021 **What do you like best about Sendlane?** Ease of use, quick and easy process to create new campaigns, send to mailing lists, import of contacts, great integration options to various third parties like clickbank to grab your new customers from. Powerful automation features with and/or/if statements to then send those contacts email blasts and track conversions from within. Able to resend emails to people who missed your first emails, to segment by email, name, location, other variables, etc. They also allow marketing emails while many other email platforms do not. This is a very major selling point and makes it stand out from the rest. **What do you dislike about Sendlane?** if there was an easier "one click" type of way to cleanup bounced/unsubbed/inactive emails so they don't clog up the account. **What problems is Sendlane solving and how is that benefiting you?** Best part is the set it and forget it nature. Create a massive automation once, then have it sent to all your new customers without having to do anything else. **Official Response from Mariesa Portmann:** > Hi Mike, Thank you for providing Sendlane with a 5-star review! The problems the Sendlane platform are solving for you and your business sound like it has made a significant improvement to your program. Its marketing automation and targeted segmentation capabilities are definitely differentiated, giving business owners like you precious time back. In case you are not familiar with this feature, Sendlane does offer a List Hygiene feature, which allows you the ability to maintain a clean and healthy list, removing contacts who are stale/unengaged. The great thing is, you can automate List Hygiene, too! Check out our help doc to learn more about it below - I think that you may find it a helpful practice to adopt. :) https://help.sendlane.com/article/132-list-hygiene Thanks again for the stellar review, Mike! We look forward to continued partnership together. Cheers, Mariesa, Director of Customer Success ### 34. You don't know what your email marketing is missing until you see all that Sendlance has to offer! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2020 **What do you like best about Sendlane?** The automations that you can easily custom build to help manage your lists. List hygiene is important, and Sendlane helped us setup automatic emails to retarget unengaged contacts and filter out the uninterested ones. The Sendlane staff has been super helpful in educating us on better practices and helping us improve our capabilities. Our engagement rates have skyrocketed since using Sendlane! **What do you dislike about Sendlane?** There's not much we dislike. We have two brands on one account that we switch back and forth between, but revenue and metrics/data collection can only be integrated to one store at a time. It would be nice to connect to both storefronts this way. I wish there was a mobile app with some campaign building capabilities for managing our email marketing when on the road, but I'm told their dev team has been looking at it. More tutorials on specific automations would be helpful so I don't have to bug my Sendlane rep too often, but they are always willing to help anyway they can. **Recommendations to others considering Sendlane:** I would heavily recommend Sendlane to any mid to large size business that needs powerful email marketing tools without the hassles from other email platform providers. **What problems is Sendlane solving and how is that benefiting you?** We have two brands that share some contact lists, but also have specific dedicated lists that don't cross over. Sendlane allows us to easily send from each brand and select the appropriate lists and segments for the message. We have seen a consistently higher engagement with both brands since switching to Sendlane. **Official Response from Mariesa Portmann:** > Hi Ryan, Thank you so much for taking the time to leave us a review! We are thrilled to hear all the value you are getting from Sendlane and that your engagement rates have also benefited as well. We appreciate your product feedback and hear you loud and clear; we are constantly striving to enhance our offerings to ensure our customers (like you!) are getting the best experience possible. We appreciate your advocacy, Ryan, and look forward to continued collaboration and success! Cheers, Mariesa, Director of Customer Success ### 35. SendLane feedback **Rating:** 4.5/5.0 stars **Reviewed by:** James K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2021 **What do you like best about Sendlane?** Ease of use. Interface is very intuitive. Sendlane support team is second to none. Whenever there's an issue, they're incredibly help full and responsive. **What do you dislike about Sendlane?** None really. Experience has been very positive. Having come from aWeber, I can absolutely say that I have zero regrets. The ease of use and functionality make me wish aI had changed 6 months earlier. **Recommendations to others considering Sendlane:** I frequently recommend SendLane to others in the Direct Response world. Once you make the move, there's no looking back. I can't wait to see what new features will be rolling out in 2021. **What problems is Sendlane solving and how is that benefiting you?** Simple and easy communication with customers. Open rates are good. Very easy to create new campaigns. Third party integrations are wonderful. No need for Zapier. **Official Response from Caitlin Hutchinson:** > Hi James, Thank you for taking the time to leave this review, we really appreciate it. It always makes us happy to hear that our customer success team is second to none! We do have a comprehensive roadmap for the product based on customer feedback and we are sure you will find it even more useful for your business. Should you ever need anything, you know where to find us! :) Caitlin Hutchinson, Sr. Director of Marketing ### 36. So far so good **Rating:** 4.5/5.0 stars **Reviewed by:** Peter d. | p, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Sendlane?** The way that I can categorize customers and develop focused emails for them **What do you dislike about Sendlane?** I'm still fairly new to the platform so I haven't run into a problem yet. **Recommendations to others considering Sendlane:** I was surprised with the amount of automations and how user friendly sendlane is. the payback with email conversions was immediate. I anticipate the emails and newsletters we send out with sendlane with increase our monthly sales 5-10% upon initial review. Im hopeful that they will exceed my expectations. **What problems is Sendlane solving and how is that benefiting you?** After one email, we have paid for several months of the subscription to Sendlane. The conversions just from one email were surprising. I look forward to sending more emails with more automations and analyzing the what can be one to maximize customer engagement. **Official Response from Mariesa Portmann:** > Hi Peter - thank you so much for taking the time to give us such an awesome review! The incremental lift in conversions from using Sendlane is music to our ears; that is the kind of success and value we strive to provide to our customers. It's great to hear you are able to access more targeted, focused cohorts of customers through Segmentation as well. We appreciate your partnership, Peter, and look forward to continuing to exceed your expectations! Cheers, Mariesa, Director of Customer Success ### 37. Amazing support and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Alex C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Sendlane?** I've been a client of Sendlane since 2018, and what I like the best of it is the support and help I get whenever I need it. All the features and the power of the platform are great, but without that support they would be worth nothing. So I would say Sendlane is the best ESP when it comes to support. Which is the most important aspect in my opinion. **What do you dislike about Sendlane?** I don't like the price increase, for more functionality, that I don't actually need. Maybe there should be different plans for that? **Recommendations to others considering Sendlane:** If you need great support and help to grow, this is the ESP you need **What problems is Sendlane solving and how is that benefiting you?** I use Sendlane to send my daily email broadcasts **Official Response from Mariesa Portmann:** > Hi Alex - thanks for leaving us an awesome review and more importantly, for being a loyal advocate of Sendlane since 2018 - wow! It's great to hear you've been enjoying the ride with us and have grown to trust our support to be best-in-class. I have received your feedback on the pricing update as well; we have not had to adjust our pricing for our customers in over 22 months and it is our commitment to continue offering a best-in-class product at a competitive cost for our customers. We appreciate your advocacy and partnership, Alex, and look forward to many more years of continued success together! Cheers, Mariesa, Director of Customer Success ### 38. Advanced Email Software with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Viktor G. | Systems Integrator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Sendlane?** Sendlane delivers solid performance balanced with integrations that allow me to connect with the systems we use to manage and maintain our email lists. **What do you dislike about Sendlane?** Unsubscribers count towards your limit and the process for importing leads is slow and tedious requiring compliance approval, especially with ZOOM. We do frequent ZOOM webinars and because they do not give us the IP address at registration, we are unable to import or use Sendlane for our zoom follow-up messages until they create a ZOOM integration. **Recommendations to others considering Sendlane:** If you're looking for the best email software for e-commerce either digital or physical then you've come to the right place. **What problems is Sendlane solving and how is that benefiting you?** Follow up with customers, leads, and webinar attendees **Official Response from Mariesa Portmann:** > Hi Viktor, Thank you for taking the time to provide Sendlane such a stellar review! It's great to hear you've been able to manage and maintain your email lists with excellence on the Sendlane platform. I have also taken note of your request for a zoom integration and will certainly let our Product team know that is important for you and your business. We appreciate your partnership and look forward to continued success together! Cheers, Mariesa, Director of Customer Success ### 39. Nice platform that continues to improve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Sendlane?** It was quick and easy to migrate from our previous vendor. I appreciate that the platform is ecommerce focuses and well integrated with Shopify. **What do you dislike about Sendlane?** There are some UI elements that could be more intuitive - for instance some things are labeled Unsubscribe but really - I moved users from one list to another via automation. **Recommendations to others considering Sendlane:** I would highly recommend Sendlane to B2C eCommerce marketers working with businesses up to $5M MRR as I think there is excellent functionality to price. There are some enterprise elements that may be lacking for businesses above that size but it’s perfect in its niche. **What problems is Sendlane solving and how is that benefiting you?** We are looking to nurture customers from blog subscribers to buyer and then to subscribers. We have seen a 20%+ purchase rate from email which is 15x our other channels. **Official Response from Mariesa Portmann:** > Hi there! Thanks so much for taking time to leave us a review. We are so glad that your migration process went smoothly and that you have been able to realize over 20% conversion rate from email. Performing 15x better than your other channels is huge and we love to hear it! I also appreciate your feedback on unsubscribes. The semantics from one platform to another often differ, so allow me to help showcase: at Sendlane contacts can be subscribed to multiple lists within an account, and as such, we allow marketers to manage unsubscribes at the list-level. In other words, for your particular use case, updating a contact property within an Automation that removes them from "ABC" list would unsubscribe that user from that specific list. I hope this helps clarify! We appreciate your vote of confidence in highly recommending Sendlane for eCommerce marketers within that niche - we appreciate the advocacy! Cheers, Mariesa, Director of Customer Success ### 40. Delivery & Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Sendlane?** The delivery of email is super important to our business and we hit the primary inbox ALL the time. Meaning that our customers see our emails all the time. Their support is also top notch compared to many other email service providers. **What do you dislike about Sendlane?** Navigation at first takes some learning and getting use to. However once you get a hold of EVERYTHING they have it’s fairly easy. **Recommendations to others considering Sendlane:** If you’re going to shop around SendLane is one of the best compared to other email service providers. One thing I will recommend is taking about an hour to learn the ins and outs since it’s RELATIVELY easy to use once you get the hang of it. **What problems is Sendlane solving and how is that benefiting you?** Deliverability with our emails has gone through the roof! More opens and clicks!! **Official Response from Mariesa Portmann:** > Hi there! Thank you so much for leaving a 5-star review! We are so glad that you've been able to see excellent deliverability on Sendlane. We know just how important getting into the inbox is, so it's awesome to hear engagement of your emails have gone through the roof as a result. We love to see it! We appreciate your advocacy and look forward to continuing to partner with you to grow your business. :) Cheers, Mariesa, Director of Customer Success ### 41. Easy to use, very functional , with perfect and operative customer service **Rating:** 5.0/5.0 stars **Reviewed by:** German G. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Sendlane?** I would say customer service. Very friendly people who wants to help you always **What do you dislike about Sendlane?** A bit expensive, especially if you are just starting. Would be great to have a special price plan for those ones who still have small list. As all it takes time and much effort in the beginning. **Recommendations to others considering Sendlane:** Develop special plan for beginners (till 1000 -3000 subscribers) **What problems is Sendlane solving and how is that benefiting you?** I was able to automate many things. Actually I haven't used any similar platforms before, but I find it very powerful and useful now. **Official Response from Mariesa Portmann:** > Hi German, Thank you so much for the 5-star review! I am thrilled to hear you have been receiving excellent customer service by our all-star Customer Success team. It is also great to hear the platform is very powerful and differentiated in its ability to automate many things for you. We are confident that, despite the cost, the value you are realizing in your program far outweighs that. :) We look forward to seeing you continue to grow and expand your program here at Sendlane. We appreciate the partnership, German! Cheers, Mariesa, Director of Customer Success ### 42. Great Customer Support Team and Agile Leadership **Rating:** 5.0/5.0 stars **Reviewed by:** Julian Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Sendlane?** Sendlane's customer support is one of those rare cases in SAAS where they actually go above and beyond to make sure the clients needs are met. It is a culture thing. Jimmy their CEO is one of the sharpest minds in email marketing and his passion for his product inspires everyone around him. **What do you dislike about Sendlane?** The platform is still young and lacks some of the functionalities of bigger companies. Their roadmap includes a lot of changes and we have decided to stick with them because we know once all the changes are implemented, you still have the best team support in email marketing. **What problems is Sendlane solving and how is that benefiting you?** The number one issue that we solved with Sendlane was deliverability and domain reputation rehabilition. Aside from that great flow implementation and segmentation of our cohorts into email audiences have been really benefitial to both open rate and click through rate. **Official Response from Sonya Pelia:** > Hi Julian: Thank you for taking the time to give us a stellar review. We appreciate it very much. And, so pleased that we have provided stellar customer service. As always, please let us know if there are features missing in the solution that you would like. Best, Sonya, VP Marketing ### 43. Great deliverability, easy to use features, powerful automation, exceptional service. **Rating:** 5.0/5.0 stars **Reviewed by:** Adeel C. | Software Technology Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Sendlane?** I like the multi-variant split test features, revenue/conversion summary snapshot, and the duplicate campaigns in the automation canvas area. The last one saves me massive time being able to re-use previously sent campaigns, and add them to my marketing automation sequences. **What do you dislike about Sendlane?** Test emails sometimes take 5-10 minutes to come. **What problems is Sendlane solving and how is that benefiting you?** Being able to quickly communicate messages, both sales, and engagement emails with customers. From email creation to delivering it right in their inbox with minimal steps. **Official Response from Mariesa Portmann:** > Hi Adeel, Thanks so much for the 5-star review! We are thrilled to hear you have been enjoying your experience with Sendlane so far. It certainly sounds like you have been able to tap into some of the more complex features within the platform, like multi-variant split experiments to quickly test & learn to drive higher conversions and revenue per email. Not to mention, it sounds like you are able to save a ton of time in execution, too, which is awesome! We are so glad that the Sendlane platform stands up to the powerful use cases you need to be a successful marketer. Thanks for the advocacy, Adeel, we appreciate the partnership! Cheers, Mariesa, Director of Customer Success ### 44. Sendlane is our saviour! **Rating:** 4.0/5.0 stars **Reviewed by:** Kat W. | Sales & Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Sendlane?** The UI is easy to use for both expert and novice users. Customer service is stellar. **What do you dislike about Sendlane?** I dislike the dashboard page. It's overwhelming. **Recommendations to others considering Sendlane:** If your in the cannabis business this is the most robust platform out there. **What problems is Sendlane solving and how is that benefiting you?** Our previous provider didn't offer automation and Sendlane solved that problem. The biggest benefit we've seen is the use of conversion rules. This has helped us get the right content in front of customers to drive the most conversions. **Official Response from Mariesa Portmann:** > Hi Kat - wow, this is the ultimate compliment! Thank you so much for sharing such a stellar review. It can be such a big challenge for marketers to get the right content in front of customers to drive the most conversions and it's great to hear you have been able to solve that problem using Sendlane. We also appreciate your feedback on the dashboard; I'm excited to share with you that the dashboard will be getting a revamp! So you can expect some enhancements coming soon to help make the experience better for you. :) We appreciate your advocacy, Kat, thanks again! Cheers, Mariesa, Director of Customer Success ### 45. Easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Gina S. | Business owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2021 **What do you like best about Sendlane?** The site is intuitive and provided lots of data **What do you dislike about Sendlane?** The only dislike is that I am following a blueprint that does not math the updates Sendlane. **What problems is Sendlane solving and how is that benefiting you?** I am creating a collaboration of products, resources, tips, and news all to help the world get a good night's sleep. Sendlane does all of the technical work. Without this, I would not be able to reach so many people. **Official Response from Mariesa Portmann:** > Hi Gina, Thank you for sharing a 5-star review! We are so glad to hear you've been having an excellent experience using Sendlane so far. It's great that you have been able to expand the outreach to your customer base even further by using the platform, and on top of that, that you found it easy and intuitive to set all up. We appreciate the feedback, Gina, grateful for your partnership! Cheers, Mariesa, Director of Customer Success ### 46. Email Marketing with Sendlane **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Sendlane?** Email Marketing automation by Sendlane has always kept me connected with my audience, it is mobile responsive, flexible and functional. They provide me with 24/7 live chat support, a lot of unique video lessons about modules, tons of case studies and it supports ecommerce in all possible ways. **What do you dislike about Sendlane?** Sendlane is way more expensive than other competitors in the market right now, so if prices could be little cheaper this could mean a big future for them. **What problems is Sendlane solving and how is that benefiting you?** Sendlane helps me automate my email campaigns so I can easily engage with my audience, the analytics and the documentation makes all thing even better and more understandable. **Official Response from Sonya Pelia:** > Hi Shawn: Thank you for taking the time to review Sendlane. We appreciate it very much. As always, do let us know if you have any feature requests. Best, Sonya ### 47. We've been with Sendlane for 14 months now and couldn't be happier. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Sendlane?** Honestly I love how the platform is always evolving, in our 14 months there have been so many useful updates to the platform. What I like best is the simplicity, i've used many other platforms and this has saved me a lot of time. **What do you dislike about Sendlane?** The only things that's a bit clunky is the agency side of things, my session gets timed out frequently and it's clunky getting back in, more steps than I believe are necessary. **Recommendations to others considering Sendlane:** I've used many ESPs and Sendlane is by far the best bang for the buck. Great features, easy to use, reliable and affordable. **What problems is Sendlane solving and how is that benefiting you?** Mainly email marketing, but now with your strong integration with Shopify we will be leveraging many more features when we launch next week. **Official Response from Mariesa Portmann:** > Hi there! Thank you so much for taking time to leave us a review and more importantly, for being a loyal client for the last 14 months. We are glad to hear you are enjoying the ride as much as we are with you. :) We appreciate you noticing the platform is constantly evolving. We pride ourselves in delivering an exceptional, innovative platform and are constantly striving to elevate it to solve the problems of the modern marketers of today. Thank you again for your advocacy! We look forward to another 14 months and more partnering with you. Cheers, Mariesa, Director of Customer Success ### 48. Hands down, ELITE Email Marketing Automation solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Romano M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2020 **What do you like best about Sendlane?** Sendlane provides an arsenal of useful tools and service, far more than any of the other platforms we've used in the space. The software is loaded with metrics that directly relate to the eComm business and help us make better and smarter decisions around our automations / email follow up sequences. The deliverability is OUTSTANDING and the service from their team is the fastest we've experienced...EVER. **What do you dislike about Sendlane?** Some of the previous metrics or features that were missing were quickly heard by the Sendlane team and implemented to improve our user experience - hard to provide a downside when their team continues to address and improve! **What problems is Sendlane solving and how is that benefiting you?** Abandon Cart, Email Automations, Client Engagement, Returning Customers, Customer Loyalty Content **Official Response from Sonya Pelia:** > Hi Romano, Glad you think we have the best email automation solution! We do too. But, seriously, thank you for taking the time to review Sendlane. We appreciate it very much. Best, Sonya. VP Marketing ### 49. Easy (almost fun) to use and necessary as air **Rating:** 5.0/5.0 stars **Reviewed by:** Marty C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2021 **What do you like best about Sendlane?** I love building out my Automations. Fun to do and easy to understand how! **What do you dislike about Sendlane?** There's nothing to dislike. I'm a happy customer!! **Recommendations to others considering Sendlane:** Go for it. Every part of Sendlane is excellent. **What problems is Sendlane solving and how is that benefiting you?** I'm handling client emailings for sales purposes. He loves being able to follow up with the DID NOT OPENs. **Official Response from Mariesa Portmann:** > Hi Marty, Thank you so much for the 5-star, glowing review - we love hearing from happy customers like yourself! It's not always easy to map out a customer journey, so it's refreshing to hear you're finding it to be not only easy to do, but also finding joy in using the platform and building automations. We appreciate the partnership, Marty, and look forward to continued growth and success for your business! Cheers, Mariesa, Director of Customer Success ### 50. Easy to use, good deliverability **Rating:** 4.0/5.0 stars **Reviewed by:** Cindy D. | Founder, Strategic Connector & Joint Venture Facilitator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2021 **What do you like best about Sendlane?** With some other platforms using the API doesn’t end up getting f ALL is your leads. Send lane gets more - and importing any stragglers is nice and easy too **What do you dislike about Sendlane?** Copy and pasting from a different platform doesn’t always work cleanly **What problems is Sendlane solving and how is that benefiting you?** Being able to import and connect with customers I couldn’t before **Official Response from Mariesa Portmann:** > Hi Cindy, Thank you for taking the time to write us a review. I'm so glad your experience has been great so far; getting access to connect with customers you were not able to with other platforms is excellent news! We are thrilled that Sendlane is able to solve that problem for you and your business. We look forward to being a trusted partner in your business's continued growth and success. Thanks again, Cindy! Cheers, Mariesa, Director of Customer Success ## Sendlane Discussions - [What performance increase have you see with respect to your open rates after switching to sendlane?](https://www.g2.com/discussions/36444-what-performance-increase-have-you-see-with-respect-to-your-open-rates-after-switching-to-sendlane) - 2 comments, 1 upvote - [View Sendlane pricing details and edition comparison](https://www.g2.com/products/sendlane/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+18%3A20%3A00+-0500&secure%5Bsession_id%5D=f47baa5c-c159-431a-9e9b-3b0aac01975f&secure%5Btoken%5D=d1939c9e943be255bfdde4b60da06a14957816467060c2530ad5705612cd6723&format=llm_user) ## Sendlane Integrations - [Gleam](https://www.g2.com/products/gleam/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Sendlane Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Collection** - Authentification - Review Forms - Personalization - Engagement - Community Q&A **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Use Cases** - E-commerce - Retail - Customer Service **Social** - Social Media Advertising **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Administration** - Incentives - Syndication - Insights - Content - Sampling **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Sendlane Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,301 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,140 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews)