Selligent by Marigold Reviews & Product Details

Selligent Marketing Cloud allows my businessto create and manage campaigns across multiple channels, including email, mobile, social media, and web. And this gives the company more income channels Review collected by and hosted on G2.com.

While Selligent Marketing Cloud offers a range of customization options, it is as flexible as some other marketing automation solutions ,and this limit the ability of my business to create more unique and highly customized campaigns. Review collected by and hosted on G2.com.

Now we can manage our marketing campaigns from the cloud access, in addition to the fact that it is possible to share with third parties and clients the results and progress of each of the campaigns as well as share information in real time that facilitate the creative process and flow of the information, the costs associated with the deployment have been reduced because under this new situation of remote work we were able to achieve a decrease in administrative costs and a considerable improvement in productivity per employee Review collected by and hosted on G2.com.

I consider that access is a bit vulnerable and that security is an aspect in which it can be improved a lot, access is only protected with a username and password, something that may be susceptible in the future and cause loss of information, in addition to improving the stability of the platform because sometimes it suffers infrequent crashes but that delay our processes of creation and assignment of campaigns Review collected by and hosted on G2.com.

Nothing, honestly, I cannot think of one redeeming feature Review collected by and hosted on G2.com.

Where to begin: the outdated user interface that makes it very difficult for business users to use the tool, to give you an example: the system has difficulty dealing with multi picklist values, limited integration features with other tools and databases, limited customization, lacking basic features such as advanced user access management (again to give you an example, you cannot users access to part of your database) Review collected by and hosted on G2.com.

My organization has been using Selligent's Marketing Cloud services for many years now. We rely on Message Studio to deploy most of our batch and transaction email campaigns. The customer service is great. All users have access to knowledgeable and responsive support through email or phone.

Message Studio also offers unlimited custom email fields unlike some competitors (Twilio Sendgrid). Review collected by and hosted on G2.com.

The user interface has not been significantly updated in many years. We've also experienced intermittent issues accessing certain pages and logging into our account. Review collected by and hosted on G2.com.

Selligent is a well maintained multichannel tool that provides ideal services for managing marketing campaigns. It tracks online performance, display review sites, provide customizable features, social channels, consulting partnerships and segmentation. Reporting keeps a track of marketing performance, customer, purchase, sales and products by the company which allows ease of approaching the data in a single view. Reporting is very easy to navigate and detailed. Segmentation is also a quality feature. It has great A/B features for email marketing and supports bulk emails efficiently. Message Studio provides very extensive marketing solutions. API platform is a great feature which helps to connect different sevices and other partners. It offers a great platform to connect with customers. Automation really reduces the workload and strengthen the productivity of the company. The customer service is also very quick and responsive. It provides easy scheduling and reusable templates. System is really flexible, relaiable and extremely collaborative. There is no need of any extensive training, its easy to navigate through. Review collected by and hosted on G2.com.

User interface can be more friendlier. Sometimes it crashes suddenly, needs a good internet connection. Dynamic content takes a lot of time and effort as compare to other competitors in market. There are some functionality limitations in drag and drop features and system also slows down when doing multiple tasks at once. Some features are also a bit difficult to operate. Review collected by and hosted on G2.com.

Selligent Marketing Cloud is used for retail, entertainment, travel, finance and many other big industries. It is used for client life cycle management and is one of the best softwares of its kind that I have seen. The features are customizable and the implementation requires some time but after learning it the whole process becomes smooth. It streamlines the marketing emails and the templates can be created without any hassle. Their professional support team is also one of the reason that we keep using it. Social marketing and Segmentation are its one of my favorite features. The Message Studio got connect to our own CRM within no time. It helps us to send numberless email within a short amount of time. the interface is also very smooth working. Review collected by and hosted on G2.com.

When using Selligent Marketing Cloud offline the system crashes which can result in loss of data. There is need of drag and drop editor and the system doesn't work the same for Mac users. I hope they introduce both web and browser in the future because currently it is only on desktop. The reporting feature could be better it is not exactly according to my need right now. It is difficult to set up. Review collected by and hosted on G2.com.

Clean & powerful UI, deep data functions Review collected by and hosted on G2.com.

bit of a learning curve to know ins&outs Review collected by and hosted on G2.com.

I love that Message Studio can connect to our Salesforce CRM quite easily. The results are reliable and we can send thousands of emails in seconds!

We received a great walk through when we started to use the platform and the Selligent team has been a great support for our projects; they are always willing to collaborate when we need it and help us find new strategies. Selligent offers competitive cost options and adaptable to the budgets of medium and large companies. Review collected by and hosted on G2.com.

Creating templates from scratch can be a little difficult. We decided to work them separately and only copy the code to the platform. Review collected by and hosted on G2.com.

The user-friendly interface helps my team's day-to-day go smoothly. The smart technology allows us to make next-level decisions for audience segmenting and personalization. Review collected by and hosted on G2.com.

One thing that can be challenging is the limitation with dynamic reporting. When an email is truly dynamic and has several content blocks to support different audience types, we are limited on how much we can drill down into the engagement of each unique send. On the other hand, we have fantastic support from our client relationship manager and technical project managers who always take our feedback to the product team to continue enhancing the capabilities for their users. Review collected by and hosted on G2.com.

User interface - Login process is easy. setting up user profiles is very simple on the UI.

Sub organization set up process is simple and well maintained security between organizations.

Email marketing features : Awesome A/B features, dynamic content features

Builk emails - Support large volume emails.

Transaction emails - Support real time trigger emails

Data Integration - Support file imports and direct database connection.

Reports - I like heat map and domain based campaign performance reports

Email editor - Easy to set up simple templates in Selligent for users who dont know HTML coding.

Log files - In case you want to import data back to your in house system then team provides all the logs in details.

Support process - Very experienced and knowledgeable support team and always available for help.

Never had any issues with support team.

Account manager - Always available to help with our account.

LCM - For creating life cycle marketing features based on the customer transactions.

Training - Your marketing agency do not require extensive training. The UI is very simple and easy to learn for any user. Review collected by and hosted on G2.com.

Segmentation - Limited features for creating complex segment. Examples - If I want to exclude domains that are marked as Invalid in my previous campaign then new records with that domains should be excluded from future campaigns.

Marketing Features - You have to purchase additional license not integrated with enterprise license.

Email preview - It does show email preview and easy to send test emails. But does not have features to see preview based on the devices and browsers. You need to get additional tool.

Ad-hoc reporting - User should have some knowledge on the SQL to build ad-hoc reports. Review collected by and hosted on G2.com.